A man had a dream of creating a platform to bring Rajasthani crafts to the forefront of national attention. This is how Rajasthan Emporium, now situated in the middle of Bangalore, was born. In operation for over 40 years, this emporium is currently able to take over a large portion of the market for handicrafts thanks to ecommerce product marketing. Starting right from product selection to cataloging, Amazon stood by the owner throughout the entire process. This is just one instance of how Amazon helped a company to reach out to niche customers. There are many similar stories that you could discover in your Google search.