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2012 MEDIAKIT


F r e e

g i f t

f o r

P A X

r e a d e r s

N E W S A N D A N A LY S I S F O R T H E P A S S E N G E R S E R V I C E S E X E C U T I V E FEBRUARY/MARCH 2010

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VOL.14, NO.1

Europe on Land & Sea Catering

Renfe railway

Baltic ferry service

ITCA

Airport eateries

P L US !

R5>

Healthy Food Trends

>

PAX Readership Awards >

24

38

French Wine >

54

CHECK OUT PAX ONLINE AT

M AY 2 0 1 0

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VOL.14, NO.3

$- - !/

Interiors Expo BONUS DISTRIBUTION

IFE

developments

Cabin hygiene

P LUS !

The latest from airframers

20

Trolley Designs >

26

Retrofit Report >

CHECK OUT PAX ONLINE AT

30

www.pax-intl.com

N E W S A N D A N A LY S I S F O R T H E P A S S E N G E R S E R V I C E S E X E C U T I V E APRIL 2010

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VOL.14, NO.2

Hot

cuisines Popular

ports

And the biggest of the big

P LUS !

SPECIAL ISSUE Apollo Ship Chandlers

>

20

Wine Report

>

30

Event Coverage >

YOUR GATEWAY TO THE INTERNATIONAL PASSENGER SERVICES INDUSTY From the instant a passenger books a trip to the moment they reach their destination, a finely tuned network of service providers work in harmony to ensure that passenger enjoys a safe and comfortable experience. It is this vast network that PAX International magazine covers with detailed news reports and authoritative analysis. PAX International delivers the latest news, products and market sector updates to the most influential decision makers in the passenger services industry.

www.pax-intl.com

N E W S A N D A N A LY S I S F O R T H E P A S S E N G E R S E R V I C E S E X E C U T I V E

Korean Air’s Kosmo Suites >

PAX INTERNATIONAL MAGAZINE:

A HISTORY OF JOURNALISTIC INTEGRITY: Since 1997, PAX International has been delivering hard news, late-breaking updates, and factual reports with uncompromised journalistic integrity to passenger service professionals worldwide. Today, PAX International remains a highly respected news source, as evidenced by our many partnerships with leading associations in the passenger services industry.

CONFERENCE COVERAGE An overview of an industry event upcoming or recently held REGIONAL FOCUS A behind-the-scenes glimpse into operations in a selected region

www.pax-intl.com

N E W S A N D A N A LY S I S F O R T H E P A S S E N G E R S E R V I C E S E X E C U T I V E MARCH/APRIL 2011

I

VOL.15, NO.2

CRUISE REPORT Features coverage of passenger services in cruise

Spotlight on

Lufthansa Technik

The

Modern trolley

latest in

PL US!

design && 3 #(- ,.- >

26

-- (! , > .3

34

),./! & >

48

IFE

CHECK OUT PAX ONLINE AT

www.pax-intl.com

SEPTEMBER/OCTOBER 2009

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Meal appeal on American and United

AMI celebrates

20 years

Flying Food Group opens JFK kitchen

IFSA ACM C H I N A

PL US!

WAEA Gate Gourmet In Asia >

35

Tableware Talk >

33

IFSA Presidents’ Award Nominees >

54

AIRPORT DINING New food service developments at airports SECURITY REPORT New technology and standards in the transportation industry

VOL.13, NO.5

N E W S A N D A N A LY S I S F O R T H E P A S S E N G E R S E R V I C E S E X E C U T I V E

U.S. REPORT

CHECK OUT PAX ONLINE AT

www.pax-intl.com

double-page spread

WHATS HOT The hottest new products being introduced to the market ASSOCIATION NEWS Developments with organizations involved in the trade

Millimeters

Inches

94 x 134

3 3/4 x 5 5/16

full page

NEWS AND ANALYSIS FOR THE PASSENGER SERVICES EXECUTIVE: Published six times annually, PAX International covers all the key aspects of air, cruise and rail travel.

CHECK OUT PAX ONLINE AT

38

MECHANICAL DETAILS

Overall trim size Bleed size Type area

Millimeters

Inches

210 x 297 216 x 303 188 x 275

8 5/16 x 11 5/8 8 1/2 x 12 7 3/8 x 11

half-page horiZoNtal

INDUSTRY NEWS All the latest news and developments

Type area

Millimeters

Inches

188 x 134

7 3/8 x 5 5/16

AIRLINE & CATERER REPORTS Features coverage of airlines meal service and catering developments

half-page vertical

ENTERTAINMENT AND INTERIORS INNOVATION Reporting on what’s new and notable in IFE, connectivity and aircraft interiors

Quarter page

RAIL REPORT Features coverage of passenger services in railway travel

Type area

Type area

Millimeters

Inches

94 x 275

3 3/4 x 11

Millimeters

Inches

94 x 134

3 3/4 x 5 5/16

third of a page

Type area

Millimeters

Inches

175 x 275

3 x 11

FIlEs: PDF file 300dpi or Mac QuarkXPress format provided on CD with color proof (if available)

SINGLE AD RATES FOR PAX PRINT: COMPANY PROFILE Campaign discounts available, An in-depth look at a ask your sales representative. company and its involvePRINT MAGAZINE ment in the industry Outside back cover

Q&A An extensive interview with an industry figure PEOPLE Human resource news for the industry

Inside front cover Inside back cover Double page spread Full page Half page

$6,000 $5,000 REFER $5,000 TO YOUR $8,500 ACCOUNT $4,500 MANAGER $2,500 FOR DETAILS

Third of a page

$1,700

Quarter page

$1,200


PAX INTERNATIONAL ONLINE: PAX International’s homepage and e.Newsletters feature a new link to our current issue. This increases the distribution of each issue to more than 10,000 e.News subscribers and thousands more who visit www.pax-intl.com. Advertisements placed in PAX International’s print issues will also be seen in this easy to read online version of PAX. Here they can be hyperlinked to any URL, helping drive traffic to advertiser websites.

YOUR CONNECTION TO THE INTERNATIONAL PASSENGER SERVICES INDUSTRY

www.pax-intl.com

PAX e.NEWSLETTER: The PAX International e.Newsletter delivers late-breaking news directly to the passenger services professional. With its quick and easy-to-read design, the PAX e.Newsletter offers extensive coverage of airline and catering developments, airport dining news, supplier news, cruise line food and beverage programs, as well as up to the minute advances in IFE, connectivity and cabin design. In a click PAX e.News provides readers with relevant information, the latest trends and the newest products. Articles can be expanded for a more in-depth read and advertisements are hyperlinked to companies and service providers.

NEWS ARTICLES ■ Sourced globally ■ Current event coverage of all passenger-related fields BANNER ADVERTISEMENTS

■ Expanded articles for a more detailed read

■ Cost effective ads available in various sizes and rates ■ Animated links to corporate URL ■ Archived editions retain original advertising and URL link

PAX INTERNATIONAL WEBSITE: The PAX International website archives each PAX e.Newsletter, providing a fantastic resource for the busy passenger services professional. As an added feature, the PAX International homepage is always the current PAX e.Newsletter. Banner ads purchased for e.News also appear here. Links found on the website take you to association websites, recent print issues, subscription information and much more.

WHATS HOT ■ Featuring four new or specialty products each edition ■ Product features include a detailed description and photo ■ Window expands for larger viewing

AD RATES FOR e.NEWSLETTER: Campaign discounts available, ask your representative. WEBSITE AND e.NEWSLETTER

MECHANICAL DETAILS Pixels

1 MTH 3 MTHS 6 MTHS 12 MTHS

A SUPER BANNER B SIDE BANNER C BUTTON AD

REFER TO YOUR $2875 $5175 $9200 ACCOUNT MANAGER $690 $1725 $4025 $6900 FOR DETAILS $345 $920 $1610 $2875

$1035

Inches

A SUPER BANNER (TOP) 570x122

7.917x1.694

B SIDE BANNER

166x300

2.306x4.167

C BUTTON AD

166x122

2.306x1.694

PAX INTERNATIONAL – THE PREMIER lEAD GENERATOR FOR THE PAssENGER sERVICEs INDUsTRY


WhO IS READING PAX INTERNATIONAL? 2012 DISTRIBUTION: In addition to more than 3000 discerning executive subscribers, PAX International Magazine is read by tens of thousands more industry professionals, who pick up a copy at one of the many trade shows and conferences that we support, attend and exhibit at. Beginning in September 2011, a highly visible link to an easy-reading online version of our current print issue was added to our website and e.Newsletter. This brings the total circulation of each edition of PAX International to more than 10,000 copies, before bonus tradeshow distribution.

AIRLINE, CRUISE AND RAIL OPERATORS: COMMERCIAL TRANSPORTATION SECURITY:

AIRLINE, CRUISE, AND RAIL CATERERS:

ENTERTAINMENT AND COMMUNICATIONS EXECUTIVES:

SUPPLIERS AND DISTRIBUTORS:

DISTRIBUTION BY REGION ASIA

EUROPE

20%

30%

TRADE ShOW DISTRIBUTION World Travel Catering Expo (WTCE) Hamburg

1,500

Aircraft Interiors Expo (AIX) Hamburg

2,000

Marine Hotel Association (MHA) Orlando

AMERICAS

MIDDLE EAST & AFRICA

34%

16%

800

International Flight Services Association (IFSA) Asia Pacific

300

Aircraft Interiors Expo (AIX) Americas, Seattle

800

International Flight Services Association (IFSA) Long Beach

800

Airline Passenger Experience Association (APEX) Long Beach

800

SOME OF OUR WELL-RESPECTED PARTNERS:

For information on editorial and advertising opportunities, please contact: Richard Lundstrom Editor-in-Chief Tel:16123780862 Fax:16123780852 rick@pax-intl.com

Maryann Simson AssociateEditor Tel:19058213344ext.31 Fax:19058212777 maryann@pax-intl.com

Chantelle Boyal AssistantEditor Tel:19058213344ext.21 Fax:19058212777 chantelle@pax-intl.com

Aijaz Khan Publisher Tel:19058213344ext.22 Fax:19058212777 aijaz@globalmarketingcom.ca

Global Marketing Company Ltd. 26 Pearl Street Mississauga, Ontario Canada L5M 1X2 t: 905-821.3344 f: 905.821.2777 www.pax-intl.com


PAX International has traditionally been a bi-monthly print publication. In 2012 we will be doing things a little differently. Our coverage of interiors and IFEC has dramatically increased – and so to ensure the best possible coverage for our Catering, Interiors and IFEC readers, we have chosen to produce two DOUBLE ISSUES in 2012. The double issues (Feb/Mar & Sep/Oct) will be presented as two complete issues attached by a belly-band. One issue will cover all mat-

ters related to Catering and Passenger Services, while the other will focus on IFEC and Interiors. Additionally, PAX International’s print version is now available in an easy-reading format on the PAX homepage. It will be found on each of our popular biweekly e.Newsletters and will be linked with a large banner. This online exposure will effectively increase regular distribution to more than 10,000 copies for each issue.

2012 EDitoriAl CAlEnDAr February/March 2012 DOuble ISSue World Travel Catering Expo (WTCE) & Aircraft Interiors Expo (AIX) Hamburg Bonus show dist: approx - 4000 AIX WTCE ■ Regional Report: Europe with ■ Regional Report: Europe with focus on Germany focus on Germany ■ Design in the cabin ■ Hi-speed rail competing with ■ VIP and business jet cabins: short haul routes in Europe customization ■ Design: cabin products ■ Connectivity and IFE: ■ Co-branding commercial ■ Keeping it green ■ Refurbishment ■ The future of Foie Gras ■ Textiles in the cabin ■ Advertising onboard ■ Industry Q&A ■ Pre-ordering and catering ■ Signage and lighting software ■ Health and safety ■ Liquor/Wine/Beer ■ Engineering ■ Q&A ■ Uniforms and accessories ■ Food equipment special: from kitchen to cabin ■ MHA preview ■ Unifroms and accessories Deadline to Book Advertising: February 17

Deadline to Submit Art: February 24

April/May 2012

June 2012

MHA Orlando Cruise Special Bonus show dist: approx- 800

MHA Orlando Cruise Special Bonus show dist: approx- 800

CRUISE ■ Regional Report ■ Food as entertainment ■ Housekeeping, amenities & comfort ■ Savory creations vs sweet treats ■ Rum report & liquor news ■ Ingredients ■ Duty free ■ For the kids

Deadline to Book Advertising: March 16 Deadline to Submit Art: March 25

■ IATA forecasts ■ FAA news ■ Airport news ■ Rewards clubs ■ NBAA Flight Technicians Conference ■ Business catering and inflight service ■ Asia Pacific carrier profile ■ Asia Pacific caterer updates ■ Asia Pacific supplier spotlights ■ Q&A

Deadline to Book Advertising: May 18 Deadline to Submit Art: May 25

July/August 2012

September/October 2012 DOuble ISSue

November/December 2012

e.Issue

IFSA/APEX/AIX and GL User Group Conf. Bonus show dist: approx - 3500

Middle East / North Africa Issue Distribution: TBA

■ People of distinction ■ Next generation: future leaders of the industry ■ Trade show booths ■ Fusion Cuisine ■ Consultants ■ Company profiles ■ Emerging markets ■ New routes ■ Trade shows ■ September show preview

Deadline to Book Advertising: July 16 Deadline to Submit Art: July 23

IFSA ■ Regional report ■ Inflight retail ■ Turnkey report ■ Company profiles ■ Mom & pop operations ■ Packaging concepts ■ Quality control

Deadline to Book Advertising: August 10

APEX/AIX ■ Technology that improves travel/self service ■ American powerhouse companies ■ Content integration & advertising ■ Safety & promotional videos ■ Seat integration ■ Connectivity ■ Embedded IFE ■ Entertainment rentals: case studies Deadline to Submit Art: August 17

■ Regional Report ■ IFSA/AIX/APEX and Guest Logix review ■ Spas onboard & in lounges ■ Confectionary & sweets ■ Luxury report ■ Commodities & raw materials ■ Ingredients ■ Nuts, seeds & grains ■ Tea & coffee update Deadline to Book Advertising: TBA Deadline to Submit Art: TBA

PAX Media Kit, 2012  

Distribution, Readership, Rates and More

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