FLOATING MARKET
Problem: Lack of activity on the waterfront; a under utilised resource. Not enough of a draw to bring people to waterfront. Section of the Thames not well known across London. Vision: Floating market will be off the pier/pontoons. It is flexible for a range of activties and uses that can change daily and weekly, maintaining the vibrancy and excitement of the project. The ‘Whats On’ billboard above is an example of what can be used to promote the programmed and themed events/shops/uses. There is the option of introducing a river boat crossing from Hammersmith south to Putney/Barnes, which currently suffers a poor connection.
24