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The Brief


November the 8th 2011 will mark the 40th anniversary of one of the most reputable rock albums of all time – Led Zeppelin IV by Led Zeppelin. The brief is to design 8 limited edition 7” vinyl record sleeves for every track on the album that will be distributed through an issue of Mojo music magazine focused around the 40th anniversary of the album.

What should essentially be considered is the creation of interesting, contemporary imagery that relates to Led Zeppelin. Pretty much a postmodern rendering of Led Zeppelin aesthetics. Packaging should be considered. Perhaps something different to a traditional 7” sleeve. Even print processes. An extravagant print process (foil blocking, UV varnish, embossing/de-bossing) may be appropriate.

The response should aim to celebrate and state the importance of the music of this album through design that is something different to the aesthetics of Led Zeppelin IV. It would be good to maintain elements of the traditional aesthetic in a contemporary context. Concept/Proposition The main consideration is simply the celebration of the music. Something different and unusual must be produced that is recognised as something special and unique to reflect on the unique reputation of the album. Background

Mandatory Requirements

Limited edition records are nothing new. They have been produced for bands and artists in the past many times. The whole idea behind them is that only a certain small amount of records are printed and sold making them valuable on first purchase and even more valuable as they gain age. They are a good method of communicating the cultural significance of certain music.

A consistency between the sleeves is mandatory. They must work together as a set.

Target Audience


This will be aimed at Led Zeppelin fans. Although not only Led Zeppelin fans, also

8x individual 7” proposed record covers and vinyl stickers

All research and development should be recorded on Design Practice and Design Context blogs.

general record collectors. Age range is very broad. Anything between 16 and 60. Led Zeppelin have a huge fan base being one of the biggest bands ever. However, the audience does tend to be primarily male.

3x printed and made 7� sleeves w/ stickers on records 1x poster to go with records Vinyl etching proposals for reverse of records Mojo magazine cover for 40th anniversary Led Zeppelin issue Free CD to go with MOJO magazine Advert on reverse of magazine cover for limited edition 7� records

Tone of Voice

Studio Deadline

There must be something unique that reflects on the celebration of the music. It must be exciting and a step forward from conventional Led Zeppelin aesthetics.

Wednesday 14th December 2011 – 1pm (Studio 4)

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.

Led Zeppelin Brief  
Led Zeppelin Brief  

8x individual 7” proposed record covers and vinyl stickers BRIEF TITLE LED ZEPPELIN IV 40 TH ANNIVERSARY The main consideration is simply th...