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‘THE BEST LIQUEUR IN THE WORLD’ *

Glayva & Apple

Glayva & Lemonade

‘THE BEST LIQUEUR IN THE WORLD ’

Glayva & Ginger Ale

Glayva & Cranberr y

Available in all major supermarkets *Suggested servings

‘The best liqueur in the world’

‘The best liqueur in the world’

LIQUEUR

Pawel Adamek Design Direction Development OUGD203 YCN Glayva Brief

At the start of the project, Chris and I both agreed that in order to begin finding a ground for design in our partnership, we must establish a design direction. Our solution was to pitch our own poster ideas and discuss between ourselves the most appropriate direction for the brief. These were my ideas. We selected Chris’s idea to take forward over the range.


Glayva

Glayva

Glayva

Liquid Gold

Liquid Gold

Liquid Gold

Apple

Lemonade

Ginger Ale

Cranberry

the best liquer in the world

LIQUER

TM

LIQUER

Glayva

Apple

Apple

the best liquer in the world

‘the best liquer in the world’

19:00

19:00

Battersea Park

Brick Lane

Oxford Street

Cranberry

the best liquer in the world

19:00

Covent Garden

Ginger Ale

Lemonade

TM

LIQUER

Covent Garden

Brick Lane

Oxford Street

Battersea Park

TM

LIQUER

Covent Garden

Glayva

Glayva

Oxford Street

Brick Lane

Battersea Park

TM

LIQUER

Glayva

& Apple

& Lemonade

& Ginger Ale

& Cranberry

the best liquer in the world Apple

Lemonade

Ginger Ale

Cranberry

Apple

Lemonade

Ginger Ale

LIQUER

Cranberry

TM

LIQUER

Liquid Gold

& Apple

& Lemonade

& Apple

& Ginger Ale

Brick Lane

The Photographers Gallery

LIQUEUR

& Cranberry

‘the best liquer in the world’

‘the best liquer in the world’

19:00

24-26 June 17:00 - 23:00 Mayfair

& Ginger Ale

& Cranberry

Sampling & Mixing event

Covent Garden

& Lemonade

Battersea Park

Artspace Gallery

The Brick Lane Gallery

19:00

TM

TM

LIQUER

The Pumphouse

Pawel Adamek Image Development OUGD203 YCN Glayva Brief

LIQUER

Being the image focussed member of the partnership, I concentrated on forming the imagery for the Glayva promotional campaign. These are ideas that I formed for the poster and billboard that feature in the campaign. The image was a key focus as it was to be spread around the promotional range for Glayva as an identifiable element.

TM

LIQUER

the best liquer in the world

LIQUER


Glayva

Map Glayva is produced in Leith, Scotland.

‘the best liqueur in the world’

Leith

Its name is an anglicised spelling of Glè Mhath which means 'very good' in Scottish Gaelic.

Liquid Gold

& Apple

& Lemonade

& Ginger Ale

& Cranberry

Sampling & Mixing event

24-26 June 17:00 - 23:00

LIQUEUR

Pawel Adamek Event Development OUGD203 YCN Glayva Brief

The sampling and mixing event was a key element to our promotional strategy for Glayva. The poster that I helped finalise, informs people of the event directing them to either of the locations in which it is taking place. I revamped the event design proposal above for YCN submission as well as created the map for an information booklet Chris designed.

Covent Garden

Mayfair

Brick Lane

Battersea Park

The Photographers Gallery

Artspace Gallery

The Brick Lane Gallery

The Pumphouse

TM

LIQUEUR


‘the best liqueur in the world’

LIQUEUR

Liquid Gold

Apple

Lemonade

Ginger Ale

Cranberry

LIQUER

Liquid Gold

Liquid Gold

LIQUER

‘Liquid Gold’

LIQUER

the best liqueur in the world

LIQUEUR

LIQUEUR

Pawel Adamek London Public Advertising OUGD203 YCN Glayva Brief

‘the best liqueur in the world’

I was responsible for producing the public advertising for Glayva around London and putting it into context. There was a big focus for us on London transport due to the brief targeting young, afluent city folk who use London public transport a lot.

LIQUER

& Apple

& Lemonade

& Ginger Ale

& Cranberry


Glayva ‘the best liquer in the world’

Glayva ‘the best liqueur in the world’

TM

Liquid Gold

LIQUER

Glayva ‘the best liqueur in the world’

TM

Liquid Gold

LIQUER

Glayva ‘the best liqueur in the world’

TM

Liquid Gold

LIQUER

Glayva ‘the best liqueur in the world’

TM

Liquid Gold

LIQUER

Glayva ‘the best liqueur in the world’

TM

Liquid Gold

LIQUER

Glayva ‘the best liquer in the world’

TM

Liquid Gold

LIQUER

Glayva ‘the best liquer in the world’

Glayva ‘the best liquer in the world’

& Cranberry

Glayva ‘the best liquer in the world’

TM

LIQUER

& Apple

Glayva ‘the best liquer in the world’

TM

LIQUER

& Lemonade

Glayva ‘the best liquer in the world’

TM

LIQUER

& Ginger Ale

Glayva ‘the best liquer in the world’

TM

LIQUER

& Cranberry

Glayva ‘the best liquer in the world’

TM

LIQUER

LIQUEUR

Pawel Adamek London Public Advertising OUGD203 YCN Glayva Brief

& Apple

As part of putting the Glayva promotional campaign into context around London, the London Underground was decided as a focus. This was chosen as a location where plenty of young commuters pass through every day therefore making it an apt location of advertisement.

Glayva Proposal YCN Competition Boards  

Design development boards for a live YCN brief from Whyte & Mackay to promote Glayva whiskey liqueur.

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