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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

Module Title

LEVEL

Semester Doc. Code

06

OUGD303

Brief/Session/Document Title

BRIEF 5:

NATIONAL GALLERY: IMPRESSIONISTS

Design book covers for a series of biographies for the Impressionist artists that came to be noticed in the 19th century. The books are to be sold at the National Gallery in London, which is home to Britain’s finest collection of Impressionist artworks. The idea is for these books to be produced as a celebration of the Impressionists who are integral to an astounding movement in the history of art. Promotion should work to remind people that such great artwork is available to view for free at the National Gallery. This project should seek to encourage the awareness and education about the Impressionists who were some of the most important figures in the development of art and design. Impressionists to focus on will be: Claude Monet, Edouard Manet, Edgar Degas, Paul Cezanne, Pierre-Auguste Renoir, Camille Pissarro, Berthe Morisot, Alfred Sisley, Frederic Bazille, Mary Cassatt and Gustave Caillebotte.

Background / Considerations Research into Impressionists is integral to this project. Particularly for collecting information to use in design work. Considerations should be made in relation to the sophisticated association of high art that Impressionism is usually associated with. This should be taken into consideration in relation to targeting people with an interest in arts and culture. The sophisticated aura of the Impressionists should not be lost. As Impressionism was a profoundly socialist movement in art, the aim is the unite people in the appreciation of this art movement. Mandatory Requirements

Deliverables

All research and development should be recorded on Design Practice and Design Context blogs.

11x Penguin Ltd. book cover jackets 1x National Gallery Impressionists publication Poster/billboard promotion for books

National Gallery Logo

Ticket for National gallery Impressionist event. National Galley banners for event.


Studio Deadline

Module Deadline 30th May 2012

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


Impressionists Brief