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Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 1: Hyde Park Brewery Board 1

Brief

Logo

Branding and packaging for Hyde Park Brewery, an ale brewery based in Hyde Park, Leeds.

The logo has two elements. Either the circular emblem or the logotype can be used to convey the brand depending on which one is more appropriate.

The task was to give the brewery a contemporary look to market a new range of ale to a younger, more affluent audience.


Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 1: Hyde Park Brewery Board 2

Seasons Ale Range A range of ales based around the seasons that are brewed, bottled and distributed by the brewery. Seasons were selected as a theme due to their universality. With a universal theme, the idea is that the ales will be appealing to a broader, younger audience, as opposed to ales with a niche theme aimed at a select audience.

Beer Mats Seasons works as a mini-brand within the brand of the brewery as an identity that unifies the four ales in the set.

Beer mats are an extension of the beer range to increase the presence of the Hyde Park Brewery’s Seasons ale range in a primary environment in which the beers will exist - the pub.


Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 1: Hyde Park Brewery Board 3

Bottles & Packaging The four ales would be distributed commercially as a set of four. The packaging allows convenience in purchasing the ales as well as clarifying and strengthening their stance as a set.


Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 1: Hyde Park Brewery Board 4

Pump Clips As well as being available by the bottle, the Hyde Park Brewery Seasons ales are to be available on draft in pubs. These are the proposals for the pump clips to clearly communicate each beer and the brewery it comes from.


Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 1: Hyde Park Brewery Board 5

Brewery Stationary The brewery brand spans over its stationary. It helps to form a clear identity for the brewery in business dealings whilst maintaning a professional stance.


Pawel Adamek Level 6 OUGD301 Design Practice 3 Brief 1: Hyde Park Brewery Board 6

Delivery Lorry Proposed design for the brewery delivery lorry that would be used to distribute brewery products to local drinking establishments and retail outlets whilst maintaining a clear identity for the brewery in the public.


Brief 1 Ale