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Introduction De La Salle University is a non-stock incorporation. It is not owned by directors but is owned by the La Salle Brothers. De La Salle University is headed by a 15-person board of trustees. The current chairman of the board of trustees is Mr. Jose T. Pardo. “DLSU belongs to the top 500 educational institutions in the world, the best Philippine private university, based on research quality, graduate employability, international outlook and teaching quality. This is according to the London-based Times Higher Education Supplement as evaluated by peers, faculty, job recruiters and international students. In 2000, DLSU-Manila was ranked number 71 among the universities in Asia for academic reputation, student selectivity, faculty and financial resources, citations in international journals, and internet bandwidth.� (De La Salle University, n. d.) De La Salle University is a member of De La Salle Philippines. It is the oldest member of the 17 members in DLSP. An educational institution is mainly concerned with educating people. The school’s rank is also important since it will affect the number of enrollees for the following year and it is important to provide quality education to the students since that is its goal as an educational institution. Moreover, there are several other educational institutions which serve as competitors for each school.


In an educational institution, it is important to have good standards just as mentioned above. This is achieved by having quality education and providing good academic environments to students. Having up-to-date libraries, facilities and other educational tools such as projectors, computers, etc. are essential in providing quality education and giving the students good academic environment. However, educational institutions are still under the influence of its environment. These include the political or legal factors, economical factors, sociocultural factors and technological factors. These are macro environmental factors that affect all entities. There are also firms’ task environments that influence their companies.


Macro Environmental Analysis  POLITICAL AND LEGAL FACTORS Politics has a big influence on educational institutions and he Commission on Higher Education or CHED sets the standards of what should be taught in school. A good example would be the difference of our need for education during the time of the Spaniards. Since Indios were not allowed to study, the people enrolled in educational institutions are only the peninsulares, the insulares and the prinncipales. In other words, only the Spaniards born in Spain, Spaniards born in the colonies and the rich Filipinos are able to study. During the time of the Americans, there was a shift on the education of the Filipinos. The Americans built schools mainly for the Filipinos to learn the English language. At this time, educational institutions were built and many Filipinos are able to learn but are unable to fully understand the foreign language being taught. During the Japanese rule, we were able to learn our own language in addition to Nihonggo. However, due to the strict adherence to grammar, people became uninterested to our own language. More people did not want to study. After the constant disputed about having Tagalog as the National language, the government was able to integrate all existing language into the Filipino language.


As we can see, the changes in the government disrupt the flow of students enrolling in educational institutions. During the Spanish period, only the rich and the Spaniards are able to enroll in educational institutions. Moreover, there are only few educational institutions at this time. When the Americans arrived, there was a change. Education became a priority and many competitors arose. Also, due to the fact that all subjects are required to be taught in English, the faculty was mainly Americans soldiers. All Filipinos were required to study under the American rule. By the time of the Japanese, Tagalog and Nihonggo became the main language used in education. Again, there is a shift in the educational system due to the arrival of a new government. With this, we can see the importance of politics in all educational institutions.

 ECONOMIC FACTORS It is important for universities in the country to see what types of students to cater to and what the literacy rate in the entire country is. Here is a table of the literacy rates as of year 2000:


According to international statistics the Philippines is one of the highest in literacy rates in Asia with Japan as first rank and South Korea as second. This shows that the education system is structured and can cater to majority of the population. The only problem is poverty in the country so not many people can afford to continue their education until college, which is high in demand for many Filipino parents and students, but fortunately there are universities that provide scholarships to give educational opportunities or have lower tuition fees for more people to afford for example University of the Philippines (UP) has a lower tuition fee but has high standards to give the marginalized sector an opportunity to get the best education to provide a better future, which is to earn a living by being able to get employed to earn a higher income.


Universities with higher levels of education provide scholarship programs in order to cater to students whose family’s gross annual income is below Php. 500,000 to meet the growing demand on education in fact now there is currently a scholarship program in De La Salle University aiming to raise two billion pesos to run the scholarship to help the 18,000 students of the university to avail themselves on full scholarships in any of the 17 branches of the Lasallian schools across the country. Locally DLSU is ranked 4th in being the best universities and internationally as the 250th. Now there are 43 Lasallian Institutions in 16 countries showing the De La Salle University is successful in terms of business because for a business to have multiple branches it has to provide excellent service to its customers. In terms of business we can say that DLSU is a very successful one because it has excellent service to the customers which are the parents and students also aside from the multiple branches the goals of the business are often achieved because the university’s goal is to produce successful employees for the country or future occupants of prestige companies. It is also under the probusiness policy because the land and organization is approved by the government and it is not causing the environment to be in jeopardy unlike logging and tobacco sales. The marketing strategies are also a success because it is able to communicate with companies abroad and the atmosphere is expanded by seeking opportunities internationally which explains why there is International Studies as a curriculum. There are also good investments and purchases in durable goods like the desks, computers and other facilities also there are currently investments in making new buildings in the campus as dorms or condo residences. Though there are still plenty of


equipment left to be purchased by DLSU fortunately the firms of this business are still working to hire more employees to help out with this task also there are fundraising and donations collected to support the business as extra funds which completes the business cycle. In terms of GDP the Philippines had the lowest per capital GDP growth for about 30 years which started 13 years after joining the World Trade Organization (WTO), an organization working to open the economy globally and to meet the demands of the international standards.The GDP per capita of the country as of 2003 was recorded to be about Php. 2,241 with the richest 20% of the population earning 9.7 times more than the poorest 20% of the population.In 2010 the GDP was recorded as $188.7 billion with the annual growth rate of 7.6% at constant prices and the GDP per capita of $2,007. The GDP determines the future of the country so there is a requirement of economic development for all business organizations. As for the university it can contribute to the GDP by technologically developing the facilities meeting the demands of the economy for the rapid growing rate of technology on education it order to convince students to enroll increasing the annual income of the university. In 2011 the tuition fee ranged from Php. 37,000 toPhp. 70,000 while in 2009 the average graduate tuition fee ranged from $2,560 for Filipino students to US$2,610 for non-Filipino students. Fortunately, the university is now giving discounts on the tuition fee to assist students with annual incomes less than Php. 500,000 for an opportunity to get the best educational background leading to a successful future like the Lasallian slogan “ Lasallian Achievers For God and Country�.


According to the recent data, “the country’s very high literacy rate apparently masks several unfortunate facts. Filipino students are not internationally competitive in basic math and science and, according to more recent data and some concerned quarters, in English proficiency. Educational quality across all levels remains very uneven. Unskilled labor workers still comprise most of the Philippine working population here and overseas; and that a significant mismatch between the labor and education markets persist. As per the latest (2006) estimates from the Bureau of Labor and Employment Statistics, unemployment is the highest among those with at least a year of college education at 11.1 percent—3.2 points higher than the national average—even as the country lacks people in a worrying number of critical, skilled professions like meteorology; underemployment is about 20 percent, averaging 16.9 percent for college attendees.”


This is the FDI (Foreign Direct Investment) by ASEAN (Association of Southeast Asian Nations) showing the amount of income collected annually from international investments with the Philippines having a decent amount collected enough to support the country as shown in the chart above. DLSU can also contribute to this by investing more with other universities or companies for international sponsorship to gain or funds.

 Sociocultural and Environmental Factors In line with education, the owners and leaders must consider the factors on what kind of students that is qualified in entering their respective schools. Like for example, the location and environment surrounding the school must be considered. The location determines on what kind of students are going to be entering the school. Like for example, De La Salle University is located in the noisy streets of Taft Avenue which is few minutes away from the urbanized Makati, Pasay and Mandaluyong. This (location) is considered because most students who enters the prominent university are mostly elites and thus, with this location, it is surely much safer and easily to be accessed unlike in the other districts of Manila like Tondo.


Second factor that must be considered is the quality of the education and its curriculum. With the sudden K-12 educational system, there is a high possibility of future high school graduates of entering either to technical-vocational courses or getting a college degree. Thus, for those who are entering universities, school curriculums by different universities must be considered. Lastly, the media plays an important role in shaping the social values. The image of a certain school or university, for example, is being analyzed through how it is advertised or shown by the media. Thus, it gives an impact to the audience on what kind of school it is in general.

 Technological Factors Technology is an important factor in educational institutions. Recent innovations have become part of our lives. These innovations became a necessity and as technology continues to evolve, there has been a need to keep up with it. An example of this was the invention of wireless internets. People used to be able to research fine without the need for internet. But, since information has become so accessible due to the internet, people now want more access to the internet. Since many students are using the internet almost 24/7, institutions are now somehow pressured to install wireless internet connections. Also, there is an advantage. Wireless internet connections are cheaper than having to increase equipments and facilities.


Another impact of technology on educational institutions is that they become more accessible to future enrollees. For example, all educational institutions have websites wherein interested applicants can make the decision of whether to apply or not. Moreover, social media has allowed the youth to get in touch with information about the school. If current students of the educational institution post certain issues about the school, then future applicants would also see the issues within the school.


Task Environmental Analysis  Owners De La Salle University is a non-profit sectarian educational institution. It is owned by the De La Salle Brothers. There are both foreign and Filipino brothers who run the university. The people who manage the university, however, are not entirely just the brothers. Since the De La Salle Brothers are not managers, there is a need for another group of people to govern the affairs of the school. The group of people who manage these affairs are the board of trustees. And, according to Batas Pambansa Blg. 68, Sec. 108 - Trustees of educational institutions organized as non-stock corporations shall not be less than five (5) nor more than fifteen (15): Provided, however, That the number of trustees shall be in multiples of five (5). The board of trustees of DLSU is composed of 15 people and is headed by the current chairman, Mr. Jose T. Pardo.

 Competitors As of August 2010, there are 1,573 private institutions and 607 public institutions in the Philippines. According to CHED, there is a total of 2,080 higher education institutions. All these institutions are competitors for DLSU. There is competition for enrollees and applicants per school year. There are many factors in choosing a school for the enrollees. Factors such as demographics, courses, and standards are important. Some enrollees prefer schools that are accessible from their homes. Some would also prefer the name and status of the school in the country. Finally, there is the course availability which is important for students in their decision for a better future.


 Customers The customers are the ones who pay for the service to be rendered by the institution. This may either be the student or the parents of the students. In relation to the factors in choosing a school, these customers demand quality education and a good environment to learn in. Factors such as demographics are also important since it suggests the safety of the students. The consumers will think whether it is safe to enroll in a school located in the slums or a reclaimed area.


Summary

Education as we all know is one of the stepping stones in order for everyone to learn values. Thus, competitions within universities when it comes to its quality and image are being considered. With these factors mentioned in the paper, these are determinants in choosing the right track for education. It is known that a certain institution is a good choice if it is rule bounded (law/political aspect), updated with modern technology for faster learning, centered in learning morals and values while aiming for knowledge, of course, its eminence for having good education. Institutions who are aiming for these aspects are being competitive that is why improvements within their respective facilities is being done. De La Salle University, therefore, is still in the midst of improving its own facilities yet known for having such factors that were mentioned previously. In spite of it, the institution is surely competitive enough in this education-centered business because it has proven its quality of education that is prominent not only in the country but also internationally.


References

Background notes: Philippines. January 17, 2012 from Bureau of East Asian and Pacific Affairs. Website: http://www.state.gov/r/pa/ei/bgn/2794.htm Boncan, C., Jose, M., Ong, J., Ponsaran, J. (2006). Philippine Civilization: History and Government (p.62). Davao, Metro Manila, Cebu: Vibal Publishing House, Inc. De La Salle University. (n.d.). Retrieved July 10, 2012 from Wikipedia. Website: http://en.wikipedia.org/wiki/De_La_Salle_University De La Salle: Beyond 100. June 20, 2012 from Business World Online. Website: http://www.bworldonline.com/content.php?section=Opinion&title=De-La-Salle:-Beyond100&id=538222 DLSU Establishes College of Business and School of Economics.(n.d.). Retrieved July 10, 2012 from De La Salle University, Manila. Website: http://www.dlsu.edu.ph/offices/mco/publications/2401/20100201.pdf Trade and Investment Issues in ASEAN Economic Integration. December 8, 2010 from De La Salle University, Manila. Website: http://www.unescap.org/pdd/calendar/EGM2010/ppt/maustriatradeinvestmentASEAN.pdf



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