SEARCH Digital Integration Strategies
SEARCH ENGINE MARKETING • • • •
Keywords Pay Per Click Local Search Page Rank
LEVERAGED MEDIA DISPLAY • Radio / Pandora • Local Banners • Facebook Ads
Custom Market & Offer Specific Landing Pages MICRO TARGETED DISPLAY • Online Banners for targeted market
• • • •
Informative analytics from microsites Increased User Experience Design to Discover Effectively Micro-sites to help SEO SEO
TRADITIONAL MEDIA • Print to Online Advertising • Promotions / Offers to drive traffic • Limited Time Offers
E-Blast & E-Newsletters • Opt-in from external sites • Direct Client Database • Targeted to Industry
CASE STUDY Motorhome Owners Real Estate Golf We developed a group of keywords specific to each group and a specific landing page for each group. To date: Motorhome Owners: 1,963 click through â€“ 3.15% click through ratio Real Estate: 838 click through â€“ 1.75% click through ratio Golf: 553 click through - .74% click through ratio In addition, we worked with the larger motorhome publications to send out a banner ad in the monthly e-newsletter to a combined 80,000 opt-in subscribers. On average, these newsletters received a 20% open rate with a 4-5% click through ratio. Again, these banner ads were set up to be sent to a specific motorhome related landing page with an exclusive offer using a trackable URL.
Average Click Throughs: 2,300 Click Through Ratio: .95%(Average is .5%) Average Cost/Click: $.92 (Average is $1.50 for this geography) Custom e-blasts and targeted e-newsletters to key non-stop airline markets: • Chicago • Phoenix • Dallas • Bay Area Key statistics: Delivered: 628,000 Open Rate: 16.28% Click Through Ratio: 1.78% (Compare to .1% for typical campaign)
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CommiSSion Certified advanCed Primary Stroke Center Think F-A-S-T Think Hollywood Presbyterian know the warning signs of a stroke f – Face… trouble seeing, dizziness, or headache
Emergency care – close & fast .
a – Arms... numbness or weakness, especially on one side S – Speech… trouble speaking or understanding t – Time… get help immediately
When a stroke strikes, every minute matters in minimizing damage. Now, as a Certified Advanced Primary Stroke Center, Hollywood Presbyterian Medical Center meets the specific protocols that state-of-the-art emergency care demands. That means the people of our community can get the care they need close to home, close to loved ones – confident our expert teams are intervening quickly with the medicine and technology necessary to minimize the damage a stroke can cause.
Hollywood Presbyterian Medical Center and the Neuroscience Center offer the most advanced neuroscience care available, including minimally invasive treatments, as well as specially trained emergency care 24/7. And we do it close to home.
Healthy happens here Learn more about the Certified advanced Primary Stroke Center HollywoodPresbyterian.com | 888.522.3455
heALthy hAPPenS here
We’re proud to be recognized as one of America’s leading hospitals by US News & World Report
Hollywood Presbyterian Medical Center has been caring for Los Angeles for nearly 100 years, but caring for the future is our focus. From our Certified Advanced Primary Stroke Center to world-renowned fetal therapies and ongoing clinical trials, performed in partnership with USC, we’re making sure that we are constantly striving to discover and achieve life-saving breakthroughs. We are adding new luster to one of L.A.’s true shining stars, and offering patients hope like never before.
In October 2012, our client sponsored health fairs on stroke prevention and breast cancer awareness. We created text ads (keywords) based on the specific events with a dedicated landing pages. In a two week period, our client received 550 total click through with a click through ratio of .60% In addition, we utilized the Google Display Network to place banner ads in targeted websites. Our client received 275 click through with a click through ratio of .28% . For this campaign, we also utilized Ad Taxi via the Los Angeles Newspaper Group. We were able to deliver an additional 311 click through at a CPM of $2 with a .21% click through ratio.
Healthy happens here
CASE STUDY Real Estate Development “from the dirt up” For the Spring and Summer 2012, we created several campaigns based on specific geo-targeted areas in the Southeast US plus We’ve reserved your place in the front row.
additional coverage to larger feeder markets such as St. Louis and Chicago. We identified and monitored numerous real estate keywords to insure first page placement on searches. On average, we received 3,300 click through per month at a click through ratio of 4%. In addition, several key markets like Charlotte and Raleigh had click through ratios of 6%+. As added value to print publication purchases, our client received added value in the form of a sweepstakes with a regional publication which readers clicked for a chance to win a weekend at Lake James. This generated 5,000 click through. Our client was provid-
Cozy cottages. Striking waterfront residences. A lakefront adventure center. Activities that enrich as they entertain. Lake James is an enlightened, vibrant community in the foothills of the Blue Ridge Mountains. Here, families and friends gather on warm summer days and cozy winter nights, explore endless trails and enjoy the privacy that comes along with one of North Carolina’s most coveted lakes. We’ve made light footprints here where the mountains meet the water, which seems only natural. There’s never been a better time to come see us, and jump in. Mountain Lake Homes from the $500s • Waterfront homesites from the mid $200s • Wooded homesites from $70,000 866.512.0652 • LakeJames.com Obtain the Property Report required by Federal law and read it before signing anything. No Federal agency has judged the merits or value, if any, of this property. Crescent Communities Realty, LLC. © 2011.
ed with all names a was a good source for future direct mail.
CASE STUDY We identified several key areas that our client had specialists in particular sports medicine and created individual Google text ads (keywords) with a dedicated landing page for each specialty area. These included: •
We determined a specific target area in the Los Angeles area and concentrated on a radius around the hospital’s location. a new wave in healthcare
On a monthly basis, the hospital received 500 click through to the specific landing pages at a click through rate of .53%.
The World Renown Marina Spine Center
The Spine Hospital
The Westside’s #1 Emergency Room
The Marina Spine Center provides state of the art spine care individually tailored to each patients needs. From conservative non-surgical approaches and pain management, to minimally invasive procedures, to advanced surgical techniques that can restore pain-free mobility. It is what has given us the reputation we cherish and why we’re known as “the spine hospital”.
Our board-certified emergency medicine physicians and highly skilled nurses provide 24/7 expert care and prompt emergency treatment. Our on-site laboratory, X-Ray, CT Scanner, and MRI capabilities ensure prompt evaluation, diagnosis, and treatment.
A Leader in Minimally Invasive General Surgery Less Pain, Quicker Recoveries We are a leading innovator in minimally invasive techniques and laparoscopic surgeries that often have patients back on their feet the same day as their procedure. Our treatment options feature the latest in robotic surgery – the da Vinci Si System.
L.A. Bariatrics Acclaimed Weight Loss Surgery We are proud to be a nationally recognized Center of Excellence for Bariatric Surgery. Our surgeons and staff have the experience and clinical skills necessary to provide safe, consistent outcomes for our weight loss patients. We are continually adding new procedures and advanced equipment to provide the very best treatment for morbid obesity and its related diseases.
310.823.8911 • www.marinahospital.com • 4650 Lincoln Blvd., Marina Del Rey, CA 90292