Now let us study in details about the five Ps of branding. 1. PERSONALITY
A company's brand, everything from the use of color, design, photographs, language style, personality, logo and taglines builds a specific and calculated image of the company it represents. These characteristics give a clear idea of how the company behaves looks, talks and feels. Just like a person, a company has a brand personality from which people make judgments about whether to use (and how often to use) their products and services. Many of the most powerful and respected brands today spend a great deal of time and marketing efforts to inject specific personality traits into their brands. For example, Appy apple juice wanted to market a cool drink you can hang out with. What is underlined in the branding is a positive yet fun filled emotional connection that breeds friendship and loyalty with the brand. What consumers like in a brand is a likeable personality consistent in its value, conduct and promise. They want a brand that can be loved and trusted above all. So however you package the story you choose to tell to sell your product or service, tell the story with personality and make emotional connection with an audience. Feeling is the key here. Famous poet Maya Angelou once wrote “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.� That is the essence of a brand personality. 2. PERCEPTION
Just as how Edward Barnays discovered the element of perception in propaganda, branding has almost everything MAKE YOUR BRAND ROAR 20