Plug Magazine May 2020

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FRED THE GODSON Nimble New York Rapper, Dies at 41 The Bronx musician was a forceful presence on mixtapes, filling his rhymes with clever punch lines.

Fred the Godson, who for more than a decade was a respected figure in New York hip-hop, an understated master of wordplay with a signature flow, died on Thursday in the Bronx. He was 41. His death, at Montefiore Medical Center, where he had been hospitalized since early April, was confirmed by his publicist, Matthew Conaway, who said the cause was complications of the coronavirus. Back when mixtapes were still the coin of the realm in New York rap circles, Fred the Godson was a reliable, forceful presence. He had

a husky voice, but it was nimble, too — all the better for the kind of wordplay-heavy punchline-filled bars that thrived in those settings. Double entendres, homophones, homonyms, assonance — he always found a way to bend a rhyme. Take his 2012 freestyle on Funkmaster Flex’s Hot 97 radio show, a regular showcase for high-finesse wordsmiths, in which his verse evolves line by line, one subtle tweak at a time:

He was really committed to the wittiness and the bar work — he stood on that,” said Justin Harrell, a rapper who records as 38 Spesh and who was among Fred the Godson’s closest friends. Mr. Harrell recalled that Fred wrote all his rhymes with a silver Uni-ball pen on unlined yellow paper in a wholly illegible scribble. After he would record in the booth,

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They see me on the block with the Lincoln parked They know I’m selling rock like Linkin Park Far as flow, they click on my link and watch You see me with the big Cuban link and watch

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he’d leave the paper behind, unworried about

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his obituary is part of a series about people who have died in the coronavirus pandemic. Read about others here.

anyone filching his rhymes. “He knew no one would be able to read it,” Mr. Harrell said.


Frederick Thomas was born on Feb. 22, 1979, and grew up in the Bronx, where hip-hop began. (Big Bronx was one of his nicknames.) He emerged in New York rap in the 2000s as a potent freestyler, spilling reference-dense lines over beats from other rappers’ songs, a New York tradition.

a hip-hop style that wasn’t always at the genre’s center. He collaborated widely, with Pusha T, Jadakiss, Cam’ron, Raekwon and many others.

He quickly released a pair of impressive mixtapes — “Armageddon” in 2010 and “City of God,” part of DJ Drama’s Gangsta Grillz series, in 2011. He was named a member of XXL magazine’s 2011 Freshman class, an annual collection of hip-hop up-and-comers.

Mostly he favored hard-boiled subject matter, sometimes tragic and sometimes leavened with triumph, as on “Toast to That,” his 2011 collaboration with Jadakiss. But he also touched on matters of the heart, most memorably that same year on the savage and wry payback tale “Monique’s Room”: “We sent a vid to your Facebook/I wish I seen how your face looked.”

In the decade since, Fred the Godson had steadily released strong music and performed regularly, becoming an avatar of

Fred the Godson’s survivors include his wife, LeeAnn Jemmott, and two daughters.

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WHEN WILL WE BE GOING TO CONCERTS AND SPORTING EVENTS AGAIN? HERE’S WHAT EXPERTS ARE SAYING

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he coronavirus has devastated economies around the world and disrupted life in ways that were unimaginable just a few months ago. The world will never be the same. But at some point, industries will start coming back online and people will start going out again. We asked public health and industry experts for their thoughts on what the world will look like when the Covid-19 pandemic finally recedes. In the latest installment of our series ”The Next Normal,″ we look at when we might be able to attend big events with crowds, like sporting events and concerts

Hundreds of billions of dollars are spent each year on large events like conferences, sports and concerts. Like so many other industries, Covid-19 quarantines have devastated eventbased businesses. The major sports leagues — the National Basketball Association, Major League Baseball and National Hockey League — have put games on hold indefinitely.

ness leaders: Large gatherings without strict social distancing shouldn’t come back until at least 2021.

“Our revenue in essence has dropped to zero,” NBA Commissioner Adam Silver said on a conference call last month. “That’s having a huge financial impact on the team business and the arena business.”

Large group events will likely be one of the last things to return to normal, said Peter Bach, director of the Center for Health Policy and Outcomes. Concerts, sports, conferences and festivals may be entertaining, but they’re not essential to life. They’re also among the riskiest events because so many cheering people are tightly packed into arenas, making social distancing and wearing masks implausible, he said.

But while sports leagues are coming up with plans to play games without fans and some government officials consider opening up venues for concerts, an unfortunate realism is settling in among public health experts and busi-

“ It’s certainly not very high on my list of concerns as far as a return to normalcy, as much

Big events: ‘Not very high’ on list of concerns

as I like a good Elton John concert,” said Bach. “Having gone to those events, I don’t know you’d keep people from exposing the virus to one another, and I don’t know how you could contact-trace there without a lot of intrusion. ” 4


Only a vaccine, ubiquitous testing or vastly improved treatment will accelerate the pace of large gatherings without strict social distancing, said Dr. Dhruv Khullar, a physician at New York-Presbyterian Hospital and an assistant professor at the Weill Cornell Department of Healthcare Policy and Research. Even going back to school or large weddings could be problematic, he said. Most health experts predict a vaccine won’t be ready until 2021 at the earliest. “I think people at home see cases are leveling off, it’s easy to say let’s open beaches, let’s open schools, let’s open stadiums,” said Khullar. “The reality is in the hospital we see the real devastating effects of moving too quickly and not adhering to social distancing practices. The one thing I would emphasize is we’re not out of the woods. We’re not in a place where we can open up back yet. I hope we get there soon but if we rush this thing, we’ll be back where we were a month ago, and that would be a real shame.” Employment data suggests the entertainment, arts and recreation industry is anticipating a prolonged slowdown. New job openings are down 53% from prequarantine levels, the biggest drop of any of the 21 industries tracked by CareerBuilder, the employment website. Job openings are typically a leading indicator illustrating executives don’t expect their industry will have an immediate economic recovery, said Michelle Armer, chief people officer at CareerBuilder. White House advisor and public health expert Dr. Anthony Fauci told The New York Times last week that bringing fans to an arena may simply be too complicated to attempt this year

Venues across the country are taking different approaches to coronavirus. The Metropolitan Opera and Carnegie Hall have canceled their 2019–2020 seasons but are selling tickets for 2020-2021. Professional sports leagues are actively considering plans to play games without fans. Both Major League Baseball and the National Basketball Association are investigating ways to return to action, though neither league’s executives have suggested the conditions exist to begin play.

“I don’t want to make this conversation sound like it’s going to be an easy thing,” Fauci said. “We may not be able to pull this off. We’re going to have to see: Is it doable? Do we have the capability of doing it safely? Because safety,

for the players and for the fans, trumps everything. If you can’t guarantee safety, then unfortunately you’re going to have to bite the bullet and say, “We may have to go without this sport for this season.”

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South Korea’s Korean Baseball Organization began its season this week without a crowd: Umpires and other baseball-related employees must wear masks and gloves at all times, everyone gets their temperature checked when entering and leaving the stadium, and the league has outlawed spitting and high-fives, according to The Washington Post.


If events resume, people might not show up ome public officials aren’t taking “no” for an answer. Governors of states including Missouri and Arkansas have decided to reopen large events and gatherings beginning this week. To help mitigate the spread of the virus, the states are ordering that seating must be “spaced out according to social distancing requirements.” The enforcement around distancing is vague, however. Missouri Gov. Mike Parson’s office said “the state is working with local health authorities to support the order.” In Arkansas, “signs advise no entry if recent fever, symptoms or contact with positive patient,” according to Gov. Asa Hutchinson’s office. Other states with comparable outbreak levels will surely take cues on how to proceed based on what happens in states that reopen. But simply allowing large gatherings doesn’t mean people will actually attend them.

SAP’s Qualtrics, the employee management software company, polled 2,000 U.S. residents at the end of April about how comfortable they were returning to different aspects of life. Attending a concert or sporting event topped the list of “most uncomfortable,” with about 80% of respondents saying they weren’t comfortable going to a live event. “To get the country back to where we need to be, we need to get hearts and minds in the right spot,” said Qualtrics CEO Ryan Smith, who has advised clients, including the NBA, on returning to normal. “Take something like the NBA. If you’re thinking about reopening, none of it matters if you can’t figure out what’s going to make fans feel comfortable. Now’s not the time to guess.” Even if league commissioners or public officials reopen arenas for conferences, concerts and sports, it’s dangerous to attend while new cases are still arising, said Dr. Ashish Jha, professor of health policy at the Harvard T.H. Chan School of Public Health. People understand that. “I don’t need my governor to tell me I should avoid getting sick and dying,” Jha said.

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Los Angeles Mayor Eric Garcetti and Dallas Mavericks owner Mark Cuban agreed that large gatherings are inextricably tied to how quickly doctors can come up with effective treatment or immunization. “It’s difficult to imagine us getting together in the thousands anytime soon, so I think we should be prepared for that this year,” Garcetti told CNN. “I think we all have never wanted science to work so quickly. But until there’s either a vaccine, some sort of pharmaceutical intervention, or herd immunity, the science is the science. And public health officials have made very clear we have miles and miles to walk before we can be back in those environments.” Still, Cuban wouldn’t rule out getting fans back in seats sooner than others suggested. While he wouldn’t estimate a timeline, he also wouldn’t eliminate a late 2020 return for the NBA. “We have some amazing scientists,” Cuban said in an e-mail. “Unknown is unknown. The science will guide us.”


Say goodbye to large weddings, too Large weddings, religious rites of passage and services, reunions and other big gatherings will likely be on hold until 2021, too, say health experts.

“Maybe instead of 150 people, you have 50 or maybe you only have 20,” Petersen said. “Maybe the 20 who come get caviar and you livestream the wedding. Maybe each couple gets their own table and a really fantastic French wine. Are there ways to host those things on a much smaller scale while still being safe about it? People still want to get married.

“If you want to have a wedding with 200 people, you are really risking things, prevaccine,” said Jha. “If you really, really wanted to have a wedding that size, you’d need fabulous amounts of testing and everyone would have to get the test the day you arrived at the wedding. Turnaround times would have to be that day and false negatives on tests would have to come way down.” Event planners are already talking to couples and other party planners to invite small groups of people while webcasting the event to other guests, said Katrina Petersen, program director of National Association for Catering & Events Maine and an owner of a wedding venue. While this will undoubtedly hurt the event planning industry and disappoint couples who had hoped for dream weddings in 2020, small group events can become more luxurious and potentially help venues and vendors stay afloat, Petersen said.

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THE IMPACT OF COVID 19 ON THE ENTERTAINMENT MARKET The film industry is vulnerable due to the pandemic as both the production and the consumption of its output require numerous people together in small spaces. The global entertainment industry includes various entertainment venues such as online video streaming, amusement parks, theatrical productions, sports, live events, and trade shows. The primary factors for the growth of the entertainment industry before the COVID-19 pandemic include the increased adoption of online video streaming especially Netflix, Amazon Prime, among others. The rise in the multiplex chain and their expansion in semi-urban areas along with the rising number of Chinese investors in Hollywood were also the growth-enhancing factors of the entertainment industry before the pandemic. However, the key factors that affect the entertainment

industry after the COVID-19 pandemic include the shutdowns of the theatrical product, cinema theatres among others. Global Entertainment industry report is segmented based on online video streaming, amusement parks, theatrical productions, sports, live events, and trade shows. The outbreak of COVID-19 had a dual impact on these segments as all the upcoming events have been canceled or delayed, due to which most of the companies experienced losses. While the online video streaming segment is witnessing a significant hike. Video streaming companies are coming up with new solutions when people are residing more at their homes. For instance, Netflix launched a Google Chrome browser extension named Netflix Party which allows the users

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to access the video in groups and watch them together. The novel COVID-19 has impacted the entertainment industry in most of the regions including North America, Europe, Asia-Pacific, and the


Rest of the World. Asia-Pacific and Europe are the largely impacted regions across the globe. This is attributed to most of the cases recorded in theses regions especially in the countries including Italy, Spain, France, and Germany in Europe and China in Asia-Pacific. The Chinese government has shut all the cinema theatres and amusement parks in order to stop the COVID-19 spread among peoples. Further, since February 2020, the occurrence of the disease has raised in the European region especially in countries such as Italy. In order to support the public, the Italian government has launched various campaigns to help people cope with COVID-19 lockdown. For instance, the government website encourages companies to offer free online services and e-learning, and data & publications are made free. Due to the outbreak of the pandemic corona virus, these companies are largely affected. The prominent players operating in the global entertainment industry and get affected due to pandemic include Warner Bros, Sony Pictures

Motion Picture Group, Walt Disney Studios, Universal Pictures, 20th Century Fox, Paramount Pictures, China Film Group Corp., Netflix Inc., Hulu LLC, and Apple Inc., among others. Several Hollywood productions are affected due to the outbreak, and productions shooting in any of the outbreak zones especially China, the US, Italy, and South Korea have been restricted to alter schedules, shift locations, or shut down entirely. For instance, Walt Disney canceled its European press launch in London.

various regional players, laws and policies, consumer behavior and macro-economic factors. The report includes analysis of different regions and countries and the effect of COVID-19 on the entertainment industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the bestand worst-case scenario which will aid clients to take their future steps in the decision-making process.

Research Methodology Sources Include The research team recently published a report addressing the impact of COVID-19 on the global entertainment industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing

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Financial reports of companies involved in the market Whitepapers, research-papers, and news blogs Company websites and their product catalog Government Organizations Reports The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.


KING BENTLEY King Bentley is a artist that embrace both Hip Hop and Caribbean music and uses it to make is own sound . King Bentley was born in Jamaica and move Brooklyn U.S.A at a very young age. His love for music came from his dad constantly playing reggae music such as Bob Marly on a huge boom box. In addition to his music influence at home King Bentley was also captured by the brooklyn streets fulled with HipHop. In time King Bentley realized he had a calling to music and began to pursue it. King Bentley now had a hunger to make it in the music industry which would fuel his desire to spend numerous hours in the studio. If you are curious to find out how it all tured out. Check out is latest song “Bumflick�

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TOME

Michelle Oluwatomi Akanbi aka TÖME is a Canadian artist of Nigerian origins, born in Montreal, and later moved to Toronto where she pursued a music career She is known for mixing French lyrics and English , while adding some african rhythms throughout her songs , often called Afrofusion. A mixed of Rnb and Afrobeats The 22 year old have performed a bit everywhere around the world, with known artist such as mister Izzy, burna boy , places such as Germany, England, France, Canada and the USA, she recently put out a somg “all to you” with popular artist King Promise that are killing the charts in Africa, and #1 in several countries and African boards. She also has her album she recently released called BT4W(bigger than 4 walls) Which includes some of her popular tracks, “sol” ,magical fruits, cherry blossom, all to you and more 11


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Watch her now while she takes over the scene Have you taken time to listen to the Jebomedia new popular station The plug radio The plug radio platform has over 15 channels with all your favourite genres playing all day everyday. From RnB/hip hop to rock , dancehall, afrobeats, Reggaeton, Dembow, Edm, House, French Rab or Arabic music, there’s something for everybody. Listen now to all our station On the plugcircle.com/the-plug-radio Jebomedia.net/the-plug-radio Or Download the Zeno radio app And listen to our radio everyday any day while listening to your favourites tracks

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