GRAPHIC DESIGN PORTFOLIO:
‘LIFE ONLY AVAILS, NOT THE HAVING LIVED POWER CEASES IN THE INSTANT OF REPOSE; IT RESIDES IN THE MOMENT OF TRANSITION FROM A PAST TO
A NEW STATE’ -RWE
PUBLISHER / CREATIVE DIRECTOR : PAUL O’DEA SENIOR PHOTOGRAPHERS: LOGAN MECKLEY JOSHUA WEAVER EDITOR-AT-LARGE : ALEXANDRA MAISCH CONTRIBUTING EDITORS : MICHAEL HOWARDS, JUSTIN BRAWLEY COPYRIGHT PAUL O’DEA INC. ALL RIGHTS RESERVED.
DUTCH UNKL LOOKBOOK
TABLE OF CONTENTS
PORTFOLIO MAGAZINE MAG A ZI N E LAYO U T. ED I TO R I A L
Overview Portfolio Magazine is a contemporary artists magazine that focuses on a broader sense of art and community. It takes a look into the environment and the individualism of the artist. It demonstrates style, art, and travel for both men and women. The magazine is produced for young, urban creatives who want to see local artists that generate inspiration through their creative process.
Challenge The idea behind this publication is to make a magazine that will educate and openly inform its readers about the local artists of today. It is created without the social or financial restrictions that plague many publications today. The goal is not to focus on current events, but rather to bring forward artistic people that deserve acknowledgment and coverage.
Solution The cover of Portfolio Magazine depicts photography with a sense of the creator within the environment. The bold line stroke demonstrates a split image interference that guides the viewer inside the magazine. The goal throughout the magazine is to create a balance of the artists work alongside their atmosphere and perspective. It engages you to connect with imagery and content as you dip into the eyes of each artist.
PRODCUT OF THE USA
FALL TWO THOUSAND AND
PRODCUT OF THE USA
P R ODUC T OF AMER I C A 24. 00
ORIGIN ORIGIN //114COMUNE //BAKED FRESH DAILY//CREATE&ANNOY//ARTISTINTERVIEW
Paul O’Dea//Creative Director
Paul O’Dea//Creative Director
Volumne 1 Edition 1
In the last four years, myself and a comune of youthful artists have grown into a society that has abolished adventure. Trapping the ideas of youthful minds and conforming society into an enemy of growth. Seeing the world from the outside in, a group of self inspirired activits took a stand to rebel, look into the future and live the change we wanted to see. In a four year journey traveling most continents seeing some of the pourest cities, we took time to stare into the richest souls. In a time of such protest, beauty is the absolute weapon.
Publisher/Creative Director: Paul Oâ€™Dea Senior Photographer: Logan Meckley Contributing Editors-at-Large: Alexandra Maisch, Andrew Mericer
Contributing Artists/Photographers: Steven Harwick, Justin Brawley, Aviad Sasi Caroline Mills, Matt Meinhart, Courtney Sparks
I invited the people in this issue to share their story as an artist fighting teachers and society. From New York to Amsterdam, and everywhere in between these are the people, places and sights that get your rocks off.
Paul Oâ€™Dea//Creative Director
COMUNE // ARTIST
// NEW YORK //NEW YORK
//OCCUPY WALL STREET
// NEW YORK.
//OCCUPY WALL STREET ARTIST // COMUNE
A RITST//IN TERVIEW PA U L O â€™D EA //VISU A L ILLU STRATO R. G RA PH IC D ESI G N E R .
Making Colalge is like discovering new world, worlds
ARGAFI: When did you start working with collage?
of fantasy and myrth where everything is possible. It is a
I began incorporating it into my work out of necessity. I was a
journey through the land of the Minotaur, the unicorn and every
printmaker, just out of school with a newborn baby, trying to
untold, fanciful creature, a land where disparate ideas and
meet tight illustration deadlines. On one panicked deadline, I
images come together reveal new and exceptional meanings.
just began cutting apart old prints and piecing together my new
The collage artist will connect images, be it with scissors or the
assignment. I quickly realized that I was onto something. The
computer as a tool, transforming the meaning of the prime
results that developed completely reinvigorated my creativity.
material. The journey starts with the finding of those images, by
What comes first: idea or image?
looking through old magazines and books, wandering through
Often my images create themselves. I collage together
car-boot sales and flee-markets, flicking through sex manuals
backdrops for my scenes first. Once I start placing forms/figure
and vintage magazines, searching through endless pages of
on top I can extend or reduce the overall size to complete the
ephemera, looking for the image that will grasp the attention or
composition. The forms come together rapidly since my
trigger the imagination of the viewer.
impatient style is to grab materials within reach and collage
Collage artsits will, by nature then, be collectors and
with quick bursts of cutting and pasting. This spontaneous
hoarders. Searching for, finding, saving, cutting images and
process generates images that feel immediate and
papers, saving files from the internet, keeping all the pieces,
recollecting, using some images and reusing the rest.
Where do you source materials from?
Organizing all these materials and creating archives, like
There are certain things that I shy away from. Color is used
Darwin classifying specimens, is as important as finding the
sparingly. I have created a world that stays pretty consistently
correct image itself. Piling up images, arranging them by size,
neutral. In addition I attend to obscure individual features, traits
theme or even color. The textures, the tactility, the sense of the
and even genders and focus more on subtle gesture and
history of these papers, the smell, the nostalgia and the
melancholy imbedded in them, will become part of the new
My specialty is combining pieces from multiple
meaning, the new significance that the artist will uncover in his
figures to make a unique form. Often it is hard to tell where one
cutting and pasting.
personâ€™s limb ends and anotherâ€™s begins. There is just a sense
I LOVE A PARADE
MERC WE SHALL NOT CEASE FROM EXPLORATION, EXPLORATION, AND THE END OF ALL OUR EXPLORING WILL WILL BE TO ARRIVE WEHRE WE STARTED AND KNOW THE PLACE FOR THE FIRST TIME.
ANDREW KEA MERCIER
ocean city, md.
COMUNE // ARTIST
NOMADIC GARDEN ID E NTITY. PACK AG ING D E SIG N
Overview The Nomadic Garden is a conceptual project of a mobile school bus that grows vegetables on its roof. They sell their produce to urban communities around America. Quality of the product is of the utmost importance, as is consumer satisfaction and loyalty. The mobile market ventures into cities with little to no organic vegetables available.
Challenge Create a brand that is as strong as the projectâ€™s intentions, and keeping in mind the importance of produce quality and availability. Reconnecting urban communities with nature in a practical and playful way, Nomadic Garden is open to the public and attracts like-minded organic shoppers concerned with the highest quality product. Creating a proactive attraction that connects the citizens with their community while producing organic vegetables.
Solution Since the subject of this content is organic produce, vegetables imagery became an essential design element for the brand. A balance of typographic elements and content illustrations are working together in a manner that embraces simple, hand-drawn type and packaging. These two elements characterize the subject matter with dignity, yet at the same time having a home-like feeling. With earthbound colors paired with hand-drawn type and illustration for the logo and package designs, it is evident that this product is thoughtfully sophisticated for the urban minded consumers they are targeting. NOMADIC GARDEN
EA.CO HAIR PRODUCT I D EN TI TY . PAC K AG E D ESI G N
Overview EA.CO is a hair care brand that has its own unique personality and culture, in stark contrast to an industry filled with absolutely none-what-so-ever approaches to the surfing atmosphere. EA.CO is humorous, creative, and slightly twisted in its ways of targeting the â€˜Donâ€™t Be A Kookâ€™ personality of the surf culture.
Challenge Fresh from the saltwater ocean, the design beach rats in the business have created EA.CO: the most luxurious, innovative and yet sensible hair care range that has ever existed. Born from a desire to produce an all natural product (and not sell it as the answer to life, love and other worries). This inspires the laid back surfing industry to get off their beach chairs, start surfing, and restore your hair back to health.
Solution EA.CO. steps outside the normal realm of truth-stretching invention. A simple product manual and packaging that creates unity amongst all surfers using familiar textures of beach wood, colors of skin tone and a balance of collage imagery to create an arrangement of elements that can be recognized as aesthetically pleasing to the surfers taste. This separates the product from any other billion dollar company trying to sell out the surf culture. A little guidance for the bros out there to comprehend simple design to save all the ordinary surfers at the same time. 22
FO R T H E UNUSUAL SURF ER WH O NEEDS I T ! w w w.ea.co. im stuck.co m
sun block SPF 20
When you stay wrapped up in the lips wrapped you tend up to collect When oceans you stay in thecritters yourto collect salty critters scalp. A oceansalllips over you tend shampoo, all overconcentrated, your salty scalp.sulphate-free A concentrated, to makeshampoo, your day to a tad bit safer. sulphate-free make your Apply to safer. sea-salted day a daily tad bit Applyhair dailyand to scrub thoroughly. is the ordinary human sea-salted hair andThis scrub thoroughly. h a human m pshampoo. o o . This is sthe ordinary
Whether inside or out of those frothy barrels it’s every surfers dream. No sunburn, no drama, just feeling free at the sea. Stay ‘Covered Up’ all day long with the new zinc coated sun block. East Coast has your back, literally, just throw on the right amount to stay covered from sea to fucking shinning sea.
aloe moisturizer Strawberry nose, snakeskin back, and knees all covered in wax. If your forgetting to hydrate the aftermath, no drama, just use our all natural aloe vera based moisturizer. It’s for all you fresh hesh beach bums that are in need of a cure to soften the burn.
Can’t always rely on those heavy barrells on the east coast to keep you covered up. Stay protected all day with cover up, oil free, sun block.
Cocoa Butter, Zinc, Almond Oil, Beeswax, Hemp Seed Oil, Coconut Oil, Yarrow Root, Chamomile, Vitamin A, Arnica Flower Extract.
When you stay wrapped up in the oceans lips you noggin tends to collect critters. Use Oceans Lips shampoo to wash away the creatures of the day.
Water, Saponins, Panthenol, Palm Oil, Avocado, Joboboa Oil, Sea Salt, Aloe Barbadensis Leaf, Lavender, Vitamin E, Oatmeal, Argan Oil.
The cure to your burn. Sun Bummed is the all natural product that takes your soothing to any pocket size bag that can help moisturizer your skin.
Aloe Barbadensis Leaf, Wheat Protein, Honey, Carrageenan, Vitamin E, Potassium Sorbate, Citric Acid, Grapefruit, Cucumber.
AUSTRALIAN ABORIGINES ADVE RTISING . CAM PAIG N
Overview The Aboriginal Social Justice Campaign advocates for the recognition of the rights of Indigenous Australians and seeks to promote respect and understanding of these rights among the broader Australian community. The goal is to create a platform for a deeper sense of recognizing rights that Indigenous Australians hold as the original people of the land: the right to a distinct status and culture, the right to self-determination and the right to land.
Challenge For indigenous peoples to participate in Australian society as equals requires that we are able to live our lives free from their assumed stereotypes. It requires recognition of our values, culture, and traditions so that they can co-exist with those of mainstream society. It requires a mutual respect of our difference and celebrating it within the diversity of the Australian nation.
Solution The subjects for the campaign were photographed in their environment as they carry on with their daily lives. The color choices were derived from the Australian Aboriginal Flag, as well as the color blocked shapes. The center circle was carefully placed slightly off center of the face. Keeping focus on the idea that whether you see these faces on a billboard or not, we tend to glance over the gracious beings of Australian heritage. The clean and sophisticated type brings a calming sense to a small scale effort on a serious mark to the face of the Australian culture.
SPICERS PAPER PRODUCT A DV ERT I SI N G . P O STER I LLU STR AT I ON .
Overview A promotional piece for Spicers Paper specialty stock â€˜Conquerorâ€™. The series is a limited-edition poster set developed to harness creativity while promoting the paper product. It further enhances the interaction between people and paper products to help promote Spicers Paper in the highly competitive market.
Challenge Aimed at people in the creative industry, the concept was to create rambling sketches and writings of an overworked deranged designer. A tongue and cheek reference filled with ridiculous strategies for success. The paper promotion will create a desire for all those looking for that unique style and weight behind every ounce of fiber. The chosen format was one sheet of paper separated into 6 individual frames, so when viewed as together you can touch and feel to comprehend the value of the specialty stock paper.
Solution Everything on this piece was drawn by hand. It is important to create hand-drawn and deranged visuals to spark the consumer to break barriers and create a bond between the imagery and type. A limited color palette is used to create a controlled organic style. The posters generate consistency, creativity, marco, micro, illustrative, hand-drawn type.
THE GROWLERS BAND M E R CH AND ISE
Overview Formed in 2006, The growlers are a band from Dana Point, California. Their clothes, style and statements have made them trend-setters. The band is known for its heavy use of effects, especially reverb. They mix the sound of the Californian rock of the late 60s, with a heavy load of psychedelia. Giving birth to what they call Beach Goth.
Challenge Create an album cover, flyer, vinyl labels and a tshirt design that portrays the music on the album. The viewer should experience the relationship through sight first, followed by sound. A similar sense of strange and experimental psychedelia needs to be portrayed in all merchandise to show consistency and similarity to the bandâ€™s past artwork.
Solution The bands merchandise was designed only after interacting with group and understanding their style and musical inventions. Every choice was based on an emotion and thought that the album brought forth. The original photo was taken by Jack Coleman. The collage theme is an insight to the bands home and set design. The imagery on the front and back cover was based off the collage theme lifestyle that is usually composed by lead singer, Brooks Neilson. The objects chosen mimic the musics tone and lyrics. Finally, the label for the vinyl piece is the original Growler sticker with a background image of a million faces and places, just as the bandâ€™s musical trip takes you along for. THE GROWLERS
HAPPY BONES COFFEE AND PUBLICATIONS R EB R A N D . WEB SI TE . PAC K AG I N G
Overview Happy Bones is a underground, low -key coffee shop located in the heart of New York City. They are known for their Counter Culture coffee and publications. The coffee shop book store is a home away from home, while remaining contemporary and friendly to all who choose to enter.
Challenge The challenge will be to rebrand Happy Bones in an industrial way that appears to be creative and passionate about art and coffee. Items such as coffee cups, bags, and cold brewed bottles, and website will all be needed to complete the overall feel to the unique coffee shop.
Solution The logo manifested from a clean and contemporary typeface for the urban coffee drinker. The hand drawn chalkboard sits outside the coffee shop where it can be viewed from the passing citizens from the sidewalk. The illustrations Brielle Jenkins creates is an essential relationship to the coffee shop. An illustrative style that will be printed on cold brewed bottles, cups, and web imagery to enhance the coffee shops brand identity with a unique illustration characters. This serves as a clever and elegant way of bringing broader essence to the coffee drinkers experience.
NATIVE SONS SCREENPRINTING AP PAR E L . TSH IRT D E SIG N
Overview Native Sons started out in 1984 as a group of eighteen local, young men who grew up in Myrtle Beach, SC. Their goal was simple: to have fun and promote the beach lifestyle. From this simple premise, an apparel line of tshirt designs in collaboration with Drake Taylor expanded into todayâ€™s youthful lifestyle at the beach.
Challenge Create a series of screenprinted tshirts to promote Sea No Evil, a complete rack of tshirts that portrays the beach lifestyle of young surfers, artists, vintage collectors, writers, and fashion designers that exist amongst the people of Myrtle Beach. The shirts will be available in surf shops, men and women apparel stores and online at Native Sons.com.
Solution To create each shirt with individuality and personality that reaches out to all ages. Creating good conceptual taglines that have no influence on negativity. Sea No Evil included hand drawn illustrations, playful imagery, family vintage photos, and ocean minded elements to create a nostalgic feel to everyone who has been at the beach. The color palette of shirts and inks ranged from the warmer colors inspired by summer days at the beach to darker one color prints for the unknown depths of the sea. Each design depicted the essence of the colors of our days interacting in the element we call home, that will bring a forever lasting positive essence to Sea No Evil.
FIFTY FILM B R A N D I N G . WEB SI TE
Overview A perspective based photography mission that involves individual photographers from all fifty states using one camera (contax x2) as the common medium of the project. Creating infinite perspectives through the everyday lives of individuals that connects film and photography as we take a look into the photographers eyes behind the lens.
Challenge Create a simple and consistent design that is easily recognized to every person involved in the project. A cohesive system of branding that uses stickers, web, print media, infographics and packaging to help make the project successful and full of life.
Solution The logo and branding connects contemporary photographers with a traditional medium to unify the existence of Fifty Film. A clean, consistent logo that stays true within the web and infographics that are similarly used as icons to develop a system that everyone can learn from and understand. A contemporary signature and tagline is created to balance the film canister and type within the layout on the website and packaging. The logo symbolizes a film canister and italicized type that imply movement. Movement is throughout the project and creates a vibe that project exists on. Constantly changing with infinitive perspectives.
DUTCH UNKL LOOKBOOK ‘13 CL OTH ING L O O K B O O K
Overview Dutch Unkl Clothing Company is designed to create one run, personalized custom pieces from head to toe for the reflection of each individual. The lookbook was an effort formed to depict the personality of the people who not only embrace the rawness and imperfections of every day life but use it creatively to push the boundaries of what’s possible in fashion, art, and music in their own way, with complete disregard of the consequences.
Challenge Create a clothing lookbook that reflects the ‘urban attire that meets guerrilla warfare’ style that is documented throughout the book. The book should feel original with more imagery then words. An original lookbook used to help the urban clothing ware company.
Solution The use of imagery with the featured clothes portrays a sense of style and rawness that the company desires. The imperfections of type arrangements pushes the boundaries of what’s possible within this company’s one run custom clothing brand. The imagery is harsh, the storylines are interesting and with complete disregard of the consequences the lookbook will demonstrate the personality of the people who embrace this lifestyle.
C U T A N D S E W.
DU TCH UN KL .
FA R F R O M T H E H I L L S P I C K U P YO U R F E E T A N D L E T ’ S G O.
theUNKNOWN article by Paul O’Dea These kids are like the midnight bike riders trying to fly.
Pictured here, a group of artist-like-gypsys
eating at the Waffle House similiar to a spend the night party with a group of night time cereal eaters.It’s 2 am and they still have quite a journey in front of them. On the road to create they’re next lookbook for the two thousand and thirteen-fourteen release of DUTCH UNKL.A custom clothing ware thats a one run special edition in house production. The name Dutch Unkl is better known for a stern, candid critic or adviser.And this crew in front of you is nothing shy of a harsh and fast paced youth that extends their talent outside the classroom and onto the 1998 school bus they have purchased as a design mobile hub. They expect nothing less than to create and never settle. As a group that met in Saint Augustine, Florida at Flagler College each of these young men studied art and design and extend their lifelong skills they’ve been taught to show the world what they have to offer. Don’t worry they won’t be looking for you, just try and to catch this rat pack of inspirational and inspiring artists that have are of apart of generation Y. Copyright 2013.
THE DIRTY SOUTH
two thousand and
LO O K BO OK
joshua weaver photography A Function Joshua Weaver represnts Dutch Unkl Photo Fashion and Representitive Bio // Web Presence Joshua Weaver is a Florida fashion photographer. His photos deem a stimulating and raw vision that admirers have described as an “undeniable, candid richness”. With an intricate background of wakeboarding and contemporary culture, Waver constitutes a strong presence within ARGIFI’s Dutch Unkl www.joshuaweaver.com ARGIFI was formed from the idea that there will always be people out there who not only embrace the rawness and imperfections of every day life but use it to creatively push the boundaries of what’s possible in surfing, fashion, art, and music their own way, with complete disregard of the consequences. B Purpose Our goal is to provide clothing that reflects this lifestyle of carefree idealism and to support the people that choose to live it.
Credits // Features Written By Paul O’DEA Photographer Joshua WEAVER Design & Layout Printing
Waffle House. 2am // Southern Coast Florida
Contributors Bianca.Yana.Giles.Johnny.Nick.Edwin.Luciana. Miscellaneous ARGIFIC4 Litho, LLC. PaulO’Dea.JustinBrawley.LoganMeckley.MikeHowardJoshuaWeaver
Robert Baxter I LLU STR ATI O N . PACK AG I N G
Overview At the age of eighteen, the New York based artist, Robert Baxter composed a unique blend of body and tasteful figure drawings. Everything he crafted was full of originality, beauty, and taste. The project covers the same disciplines in a series of three wine bottles that were created to be seen as elegant, clever, and sophisticated as the sentimental piece of my grandfathers art was viewed.
Challenge The artwork of Robert Baxter became an inspiration for the winery that commemorates his work today. The challenge is to compose three unique illustrative bottles that reflect the full bodied taste. To experience a personal connection and feel inspired by the product of choice.
Solution A wax sealant was chosen to connect the imagery with the original artwork. A slow paced, dripping seal conveys a relaxed sense that is elegant at the same time. The color of the label was to be an off white to show the vintage collection from the 1950â€™s. Each individual grows taller in a different posture as the blend of each bottle changes as does. The stroke color running through the body of the figure creates a sense just as wine enters our blood stream. The tag is made with passion and creativity. A personal takeaway piece of the artist work with a small bio is laid inside for a true one of a kind experience with Robert Baxter. 72
I can’t tell you, how many ways that I’ve sat and viewed my life today, but I can tell you I don’t think that I can find an easier way So if I see you walking hand in hand in hand with a three armed man, you know I’ll understand. But you should have been in my shoes yesterday. - shannon hoon blind melon ‘walk’
PHOTOGRAPHY AVIAD SASI
Thank you Mom and Dad, my three sisters, Jacqueline, Corinne and Courtney, my grandmothers, and my deceased grandfathers, my teachers, and my friends. To all of you who have met me, been quick to judge, and stuck with me through it to the end. You are all apart of me. You are apart of the creative process I have today and the essence of my being. I will now move for ward into my life and I know we all can’t stay here forever so i’m going to paint your words on the face of today.
Flagler College Graphic Design Portfolio Instructor: Luciana Gassette Creative: Paul William O'Dea