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Highlights Coverage Report


Coverage Report Women’s Lifestyle


NAME: Joy Magazin COUNTRY: Germany DATE: 17 November 2011 CIRCULATION: 18,500 NOTES: One of the biggest German womenâ€&#x;s magsfeatures the new Skullcandy Ting Tings collab on its facebook site. https://www.facebook.com/#!/joymagazin


NAME: CUORE ESTILO COUNTRY: Spain DATE: September 2011 CIRCULATION: n/a NOTES: CharlizeTheron wearing the Aviator linked with a product shot of the headphone.


NAME: INKED COUNTRY: France DATE: July/ August 2011 CIRCULATION: 50 000 NOTES: Roc Nation Aviator is featured in the french version of the American magazine about tattoos and art.


NAME: COSMOPOLITAN COUNTRY: United Kingdom DATE: July 2011 CIRCULATION: 416,390 NOTES: The white Aviator featured in a fashion shoot of Cosmo.


NAME: GLAMOUR COUNTRY: Italy DATE: December 2011 CIRCULATION: 271,680 NOTES: Big display of the Skullcandy FIX on the tech shopping page of Glamour, one of the biggest womenâ€&#x;s magazines in Italy.


NAME: COSMOPOLITAN COUNTRY: Spain DATE: January 2011 CIRCULATION: 225,477 NOTES: Paul Frank in ears is featured on the DJ‟s trends section


NAME: URBAN WOMAN COUNTRY: Spain DATE: March 2011 CIRCULATION: 30,000 NOTES: The Holua are rated second best product in the womenâ€&#x;s diary section and have a original exposure.


NAME: HACHETTE HOME COUNTRY: Italy DATE: February 2011 CIRCULATION: 166,000 NOTES: The Lowrider is featured in the shopping selection


NAME:

JOYCE MAGAZINE COUNTRY: Spain DATE: March 2011 CIRCULATION: n/a NOTES: The annual special edition of Joyce Magazine showcases the Rocnation Aviator.


NAME: COUNTRY: DATE:

GRAZIA Italy 29 September03 October 2011 CIRCULATION: 220,000 NOTES: Tokidoki G.I. featured in a street style shoot.


NAME:

love, peace &almdudla COUNTRY: Germany DATE: 30 September 2011 CIRCULATION: n/a NOTES: This Fashion Lifestyle blog shows lots of love for the love series, describing the perfect mix of black and gold and each headphoneâ€&#x;s great assets. http://www.lovepeaceandalmdudla.de/2011/09/ skullcandy-love-series/


NAME: GLAMOUR.de COUNTRY: Germany DATE: 28 January 2011 CIRCULATION: 1,307,353 UU NOTES: Glamourâ€&#x;s Fashion Editor and Director of Photography discusses the D&G Fashion Show and Skullcandys presence. http://www.glamour.de/blog/nina/ohrenschmau s/


NAME: INSTYLE COUNTRY: Germany DATE: December 2011 CIRCULATION: 647,103 NOTES: The Skullcandy Aviator featured on several pages of the main fashion shoot of the December Issue with Germanyâ€&#x;s soap and tv celebrity Simone Gorholt.


NAME: INSTYLE COUNTRY: Germany DATE: December 2011 CIRCULATION: 647,103 NOTES: The Skullcandy Aviator featured on several pages of the main fashion shoot of the December Issue with Germanyâ€&#x;s soap and tv celebrity Simone Gorholt.


NAME: INSTYLE COUNTRY: Germany DATE: December 2011 CIRCULATION: 647,103 NOTES: The Skullcandy Aviator featured on several pages of the main fashion shoot of the December Issue with Germanyâ€&#x;s soap and tv celebrity Simone Gorholt.


D – LA REPUBBLICA COUNTRY: Italy DATE: 19-25 February 2011 CIRCULATION: 380,200 NOTES: D-LA is a Weekly magazine featuring the yellow lowrider here. NAME:


NAME: GRAZIA JUNIOR COUNTRY: Italy DATE: September 2011 CIRCULATION: n/a NOTES: Paul Frank Hesh featured in a style for kids shoot.


NAME: COSMOPOLITAN COUNTRY: France DATE: January 2011 CIRCULATION: 420,000 NOTES: The Ink PF featured on the 1st page of the well-respected CosmoScope.


NAME: INSTYLE COUNTRY: Germany DATE: June 2011 CIRCULATION: 482,807 NOTES: The Gridlock in the Styling section described as “the trendiest accessory this summer” in one of the biggest Women‟s magazines.


NAME: COSMOPOLITAN COUNTRY: Spain DATE: September 2011 CIRCULATION: 225.477 NOTES: Special men news: The Aviator for him


NAME: FIASCO COUNTRY: United Kingdom DATE: July 2011 CIRCULATION: 416,390 NOTES: The white Aviator featured in fashion shoot


NAME: INSHOES COUNTRY: Germany DATE: November 2011 CIRCULATION: 60,000 NOTES: The SkullcandyLowrider featured on the Christmas Special pages of “InShoes” as one of the presents that “are fun to give”.


NAME: SEITENBLICKE COUNTRY: Germany DATE: December 2011 CIRCULATION: 100,000 NOTES: Seitenblicke, Austria‟s biggest women‟s Lifestyle mag, features the Ting Ting Aviators in their Christmas gift guide.


NAME: DIVA COUNTRY: Germany DATE: Winter 2011/2012 CIRCULATION: 40,000 NOTES: The Skullcandy Aviator featured on the pages of “Diva”, one of the most high-end magazines for women in Austria.


NAME: GRAZIA COUNTRY: Italy DATE: 21-27 March 2011 CIRCULATION: 220,000 NOTES: Model wearing Aviator in the weekly photo-shoot entitled Check in.


NAME:

ELLE DECORATION COUNTRY: United Kingdom DATE: December 2011 CIRCULATION: 72,894 NOTES: Elle Decoration, a top decorating and lifestyle magazine featured the Aviator in their December issue


NAME: ANNA – FINLAND COUNTRY: Finland DATE: 20 October 2011 CIRCULATION: 119,583 NOTES: Skullcandy‟s gold lowrider “Love series” is featured in one of Finland‟s most popular women‟s magazines


NAME: COSMOPOLITAN COUNTRY: United Kingdom DATE: February 2011 CIRCULATION: 416,390 NOTES: Aviator is #7 in the „Happy list‟ most influential fashion trends for the month


NAME: PEOPLE COUNTRY: Switzerland DATE: January 2011 CIRCULATION: 40,000 NOTES: The GI BlackSheep featured in the Winter styles pages – choice of the editor.


Coverage Report Men’s Lifestyle


NAME: FHM COUNTRY: Germany DATE: August 2011 CIRCULATION: 80,000 NOTES: The Aviator on the Gadget page of FHM


NAME: FHM COUNTRY: Spain DATE: January 2011 CIRCULATION: 385,000 NOTES: Black Sheep headphones as the top 3 best news of the month


NAME: FOR MEN COUNTRY: Italy DATE: May 2011 CIRCULATION: 92,790 NOTES: Lowrider featured in the men‟s style pages.


NAME: MAX COUNTRY: Italy DATE: January 2011 CIRCULATION: 729,000 NOTES: Holua is featured in the green section accessories


NAME: GQ.es COUNTRY: Spain DATE: 14 June 2011 CIRCULATION: 350.000 UU NOTES: UPROCK in the shopping section – 50 pieces in your wardrobe for the perfect stylish summer style.


NAME: Lâ€&#x;OPTIMUM COUNTRY: France DATE: March 2011 CIRCULATION: 55,000 NOTES: The Black Aviator is worn by the Rock- Addict alongside brands as Hermes, Dior and Burberry. Photoshoot showcasing the style of parisian tribes


NAME: MEN‟S HEALTH COUNTRY: France DATE: May 2011 CIRCULATION: 60,000 NOTES: Agent Shoe Blue is featured in the fitness style page


NAME: FRONT COUNTRY: United Kingdom DATE: February 2011 CIRCULATION: 42,000 NOTES: GI Habitat given almost half a page in the goods section


NAME: GQ COUNTRY: United Kingdom DATE: May 2011 CIRCULATION: 210,000 NOTES: The Aviator was featured in the gadgets pages with a nice lifestyle shot and the headphones.


NAME: COUNTRY: DATE:

RIDERS Italy December/ January 2011 CIRCULATION: 265,000 NOTES: The Agent shoe blue is featured in style section as the coolest urban accessories


NAME: WIENER COUNTRY: Austria DATE: January 2012 CIRCULATION: 50,000 NOTES: The biggest Austrian Menâ€&#x;s magazine for affluent men features the Aviator in its Lifestyle pages of 10 pieces they love.


NAME: Gqitalia.it COUNTRY: Italy DATE: 18 January 2011 CIRCULATION: 6,400,000 UU NOTES: D&G show in the fashion page http://www.gqitalia.it/moda/articles/2011/1/musi ca-e-stile-in-passerella


NAME: FHM.es COUNTRY: Spain DATE: 23 February 2011 CIRCULATION: 425,000 UU NOTES: Full article on the Skullcandy x Jordan Brand collaboration + exposure of the D&G selected headphones. http://www.fhm.es/site/content/article.aspx?id= 33685&categoryid=2033


NAME: FHM COUNTRY: United Kingdom DATE: November 2011 CIRCULATION: 192,635 NOTES: FHM included the Hesh Rasta in their headphones round-up in their December issue of the magazine.


NAME: bondmag.eu COUNTRY: Germany DATE: 14 December 2011 CIRCULATION: 194,893 UU NOTES: Bond Mag, the high-end magazine for men, features a very detailed write-up about the SKDY MMM, gushing over its features and style. Bond Mag is popular in various European countries.


Coverage Report Fashion


NAME: COUNTRY: DATE:

BLONDE Germany February/March/ April 2011 CIRCULATION: 30,000 NOTES: Skullcandy Paul Frank Hesh in Fashion Photoshoot


NAME: COUNTRY: DATE:

VANITY FAIR Italy 14-20 September 2011 CIRCULATION: 269,500 NOTES: Big picture of the Hesh Paul Frank in the Style pages.


NAME: elite london COUNTRY: United Kingdom DATE: 20 September 2011 CIRCULATION: n/a NOTES: Following the success of joining the Elite Models search for a new model search 2011, Elite Models profiled the Roc Nation Aviator on their blog site.


NAME: FIASCO COUNTRY: United Kingdom DATE: July 2011 CIRCULATION: 120,000 NOTES: Aviators used in a high fashion shoot with this stylish youth-culture/ fashion magazine


NAME: SUPERSUPER COUNTRY: United Kingdom DATE: November 2011 CIRCULATION: 72,535 NOTES: SuperSuper featured the Gold GI Love series as the spotlight product on the accessories page in the second issue in the new magazine.


NAME: ELLE COUNTRY: Italy DATE: July 2011 CIRCULATION: 185,600 NOTES: Big featuring of the news Gold G.I in the Tech page of Elle Italy


NAME: Esquire.es COUNTRY: Spain DATE: 28 January 2011 CIRCULATION: n/a NOTES: Full article on the D&G collaboration http://esquirefashion24h.blogspot.com/2011/01 /mas-quecascos.htmlirefashion24h.blogspot.com/2011/0 1/mas-que-cascos.html


NAME: Neo2.es COUNTRY: Spain DATE: 21 January 2011 CIRCULATION: 60,000 UU NOTES: Focus on the Aviator – Really good style review http://www.neo2.es/blog/2011/01/aviators/


NAME: FLAIR COUNTRY: Italy DATE: December 2011 CIRCULATION: 141,100 NOTES: Flair, the popular fashion magazine, features both the 50/50 as well as the GI Gold on its „Best Buy‟ pages.


NAME: ELLE COUNTRY: Finland DATE: January 2011 CIRCULATION: 70,000 NOTES: The Black Sheep Agent is featured on the Gadgets pages of Elle Finland next to the trendy Londoner Pixie Geldof


NAME: H MAGAZINE COUNTRY: Spain DATE: January 2011 CIRCULATION: 60,000 NOTES: Great exposure of the Aviator on this luxurious high tech section.


NAME: VanityFair.it COUNTRY: Italy DATE: 31 August 2011 CIRCULATION: 1,1M UU NOTES: CharlizeTheron spotted out wearing the Aviator. Picture published + comment on the stylish Skullcandy headphones. www.vanityfair.it/starstyle/icons/set/charlizetheron-e-l-allure-da-rapper#4262


NAME: ELLE COUNTRY: Italy DATE: March 2011 CIRCULATION: 185,600 NOTES: FMJ and Smokinbuds‟ featured in the tech selection


NAME: H MAG COUNTRY: Spain DATE: November 2011 CIRCULATION: 60,000 NOTES: The FIX being described as the evolutionary new in-ear that will even allow you to do handstands without them falling out.


NAME: ELLE COUNTRY: Denmark DATE: December 2011 CIRCULATION: n/a NOTES: Skullcandy‟s gold lowrider “Love series” headphones are featured in one of Denmark‟s most popular women‟s magazines


NAME: ELLE COUNTRY: France DATE: 29 July 2011 CIRCULATION: 386,176 NOTES: Photo of CharlizeTheron wearing the white Aviator at LAX Airport.


Coverage Report Music


NAME: MUSICOLOGY COUNTRY: United Kingdom DATE: April 2011 CIRCULATION: 200,000 NOTES: Musicology magazine reviewed the icon soft with a great review


NAME: Rolling Stone COUNTRY: Italy DATE: October 2011 CIRCULATION: 120,000 NOTES: The Aviators win this comparison between Skullcandy and AKG.


NAME: GO MAG COUNTRY: Spain DATE: December 2011 CIRCULATION: n/a NOTES: Aviators featured as the perfect gift


NAME: ROCKSTAR COUNTRY: Germany DATE: December 2011 CIRCULATION: 50,000 NOTES: The Aviator in the HYPES-section of Rockstar Magazine, a popular Music/Lifestyle magazine.


NAME: ROLLING STONE COUNTRY: Italy DATE: June 2011 CIRCULATION: 90.000 NOTES: UPROCK featured as best FESTIVAL‟s accessories


NAME: UNO COUNTRY: Spain DATE: November 2011 CIRCULATION: n/a NOTES: featuring the new FIX


NAME:

CLASH MAGAZINE COUNTRY: United Kingdom DATE: December 2011 CIRCULATION: 68,700 NOTES: Clash Magazine, a top music and lifestyle magazine ran a competition to give away 3 pairs of Aviators in the December issue alongside some other excellent prizes.


NAME: OPEN MAG COUNTRY: France DATE: May 2011 CIRCULATION: 100,000 NOTES: Free magazine dedicated to culture & music distributed in FNAC stores. The Black Uprockis mixed up withaccessories on a Rock nâ€&#x; Roll theme.


Coverage Report Mainstream Sports


NAME: FOR MEN COUNTRY: Italy DATE: May 2011 CIRCULATION: 83,150 NOTES: Hesh featured on the men‟s style page.


NAME: FIGHTER‟S ONLY COUNTRY: United Kingdom DATE: December 2011 CIRCULATION: n/a NOTES: Fighters Only magazine, the world‟s greatest MMZ magazine, included a review of the Fix in their December issue and it was deemed a great training


WOMEN‟S FITNESS COUNTRY: United Kingdom DATE: July 2011 CIRCULATION: 112,000 NOTES: The Uprock was featured in the Essentials page‟s Hotlist of this month‟s Women‟s Fitness - the most popular Women‟s health magazine. NAME:


NAME: Runners World COUNTRY: Germany DATE: October 2011 CIRCULATION: 60,000 NOTES: Runnerâ€&#x;s World, the biggest running magazine in Germany features the 50/50 as the perfect headphone to be used on those autumn runs.


NAME: Triathlon COUNTRY: United Kingdom DATE: December 2011 CIRCULATION: 42,350 NOTES: Triathalon Magazine featured the Skullcandy Fix in their „Brand New Kit‟ pages with an excellent review.


NAME: SHAPE COUNTRY: Germany DATE: February 2011 CIRCULATION: 214,411 NOTES: Lowrider yellow in their “how to get fit for spring” section


NAME:

OUTSIDER MAGAZINE COUNTRY: United Kingdom DATE: December 2011 CIRCULATION: 52,300 NOTES: Outsider magazine included the Fix in their Stocking Fillers page in their Christmas issue and also used headphones in their product pages.


NAME: RED BULLETIN COUNTRY: Germany DATE: 21 April 2011 CIRCULATION: n/a NOTES: Roc Nation Aviator is featured alongside his top competitors.


NAME: MENS FITNESS COUNTRY: Germany DATE: December 2011 CIRCULATION: 80,000 NOTES: Huge SkuIlcandy FIX feature on the Gearhound page of this month‟s Men‟s Fitness.


NAME: MENS FITNESS COUNTRY: Germany DATE: October 2011 CIRCULATION: 80,000 NOTES: The popular Menâ€&#x;s magazine features the Vintage Road 50/50 with a great write-up about its sound and suitability for sports.


NAME: BASKET COUNTRY: Germany DATE: July 2011 CIRCULATION: 24,000 NOTES: The Aviator and new NBA collection featured on BASKET‟s equipment page


NAME:

RUNNER‟S WORLD COUNTRY: France DATE: July/August 2011 CIRCULATION: n/a NOTES: Runner‟s World published a review of the most suitable earphones for runners. The ASYM and CHOPS are featured


NAME: COUNTRY: DATE:

SPORT United Kingdom 30 September 7 October 2011 CIRCULATION: 546,435 NOTES: Fix given a great review in Sport magazine- the UKâ€&#x;s biggest weekly Sport magazine.


NAME: SPORT LIFE COUNTRY: Spain DATE: April 2011 CIRCULATION: n/a NOTES: Agent and FMJ are featured in the news style page. Good review – Retro collection really stylish.


NAME: Sport Life COUNTRY: Spain DATE: December 2011 CIRCULATION: 89,417 NOTES: One of Spain‟s biggest Sports magazines describes the FIX headphones as the evolutionary new in-ear that allows you to stay as active as you‟d like without them falling out.


NAME:

RUNNING ATTITUDE COUNTRY: France DATE: August/September 2011 CIRCULATION: 36,000 NOTES: The Chops are featured in the review page of Running Attitude as the best earphones for runners


Coverage Report Action Sports


NAME: PLAYBOARD COUNTRY: Germany DATE: July 2011 CIRCULATION: 42,000 NOTES: Playboard featuring the Skullcandy Agent on the “products” page


NAME: COUNTRY: DATE:

GOLDEN RIDE Germany July-September 2011 CIRCULATION: n/a NOTES: Golden Ride featuring the Aviator as a Trend Product, described as looking great, sounding even better and boasting qualitative production and materials.


NAME:

SKATEBOARD MSM COUNTRY: Germany DATE: November 2011 CIRCULATION: 45,733 NOTES: The red Icon2 on the product page of this monthâ€&#x;s Skateboard Magazine.


NAME: KINGPIN COUNTRY: United Kingdom DATE: July 2011 CIRCULATION: 65,000 NOTES: New Lowrider in the Goods pages of Kingpin this month.


NAME: PLEASURE COUNTRY: Germany DATE: September 2011 CIRCULATION: n/a NOTES: The Aviator on the Gadget page of this Lifestyle website for Men.


NAME: BEACHBROTHER COUNTRY: France DATE: July/ August 2011 CIRCULATION: 55,000 NOTES: The Green Uprockis part of a selection on the green theme in the shopping page


NAME:

FREESTYLE MOTO COUNTRY: France DATE: August/ September 2011 CIRCULATION: 130,000 NOTES: An interview of the french FMX champion. The Hesh NBA is featured, part of the „indispensables‟ items to keep with her.


NAME: SURF EUROPE COUNTRY: United Kingdom DATE: November 2011 CIRCULATION: 85,000 NOTES: A great review of the Fix headphones in the gear guide page of Surf Europe this month.


NAME: SURFERS COUNTRY: Germany DATE: August 2011 CIRCULATION: 37,800 NOTES: The Uprock on the “Hot Stuff” page of Surfers, the most popular Surf Magazine


NAME: SCS MAG COUNTRY: Belgium DATE: December 2011 CIRCULATION: n/a NOTES: Skullcandy‟sLowriderfeatured in one of Belgium‟s most popular Snowboarding publications.


NAME: WHITELINES COUNTRY: United Kingdom DATE: January 2011 CIRCULATION: 38,000 NOTES: Lowrider in shoe blue is the headphone for the winter


NAME: COUNTRY: DATE:

FUNBOARD Italy August/ September 2011 CIRCULATION: n/a NOTES: Review of the Uprock in the news page. Fun Board is one of the best windsurf magsin Italy.


NAME:

BOARDSPORT SOURCE COUNTRY: EU DATE: November 2011 CIRCULATION: n/a NOTES: Skullcandy news of the distirbution takeover included in Boardsport Sourceâ€&#x;s November issue.


NAME: COOLER COUNTRY: United Kingdom DATE: January 2011 CIRCULATION: 68,000 NOTES: Aviator introduced in News pages, with a great write-up ondescribing its tech specs.


NAME: MOTOX COUNTRY: Germany DATE: January 2011 CIRCULATION: 58,848 NOTES: The black Aviator in the latest MotoX Edition as the product that personifies the saying “black is beautiful”


NAME: COUNTRY: DATE:

PLAYBOARD Germany March/April/ May/June 2011 CIRCULATION: 35,000 NOTES: ISPO product highlights: Aviator


SURF SESSION – SPECIAL MATOS COUNTRY: France DATE: June/July 2011 CIRCULATION: 45,000 NOTES: 3 earphones and 1 headphone are featured in the Special Matos summer 11 issue. NAME:


NAME: DESILLUSION COUNTRY: France DATE: August 2011 CIRCULATION: 50,000 NOTES: The Brown Aviator is featured on a stylish lifestyle picture in the stylish and arty Desillusion Magazine


NAME: COUNTRY:

ONBOARD United Kingdom, Germany, France DATE: September 2011 CIRCULATION: 85,000 NOTES: Icon 2 Galactica was used in the Brand Spanking pages in the September issue of OnBoard


Coverage Report Street


NAME: UMAG COUNTRY: Germany DATE: October 2011 CIRCULATION: 55,000 NOTES: The Aviator receives a prime spot on one of the very first pages of this popular lifestyle magazine. It is one of the few must-haves for this yearâ€&#x;s autumn.


NAME: GO MAGAZINE COUNTRY: Spain DATE: August 2011 CIRCULATION: n/a NOTES: The Light Blue Uprock featured on the gadgets pages alongside cool brands. Really positive review about Skullcandy.


NAME:

STREETWEAR TODAY COUNTRY: Germany Europe DATE: October 2011 CIRCULATION: 40,000 NOTES: Streetwear Today, the European bible to Urban Lifestyle, features the special Derrick Rose Aviator Release


NAME: BE STREET COUNTRY: France DATE: July/August 2011 CIRCULATION: 120,000 NOTES: 10 pages of report on Mix Master Mike – Skullcandy appearances on the photos and in the text.


NAME: WAD.com COUNTRY: United Kingdom DATE: 17 November 2011 CIRCULATION: 300.000 UU NOTES: Post on the Ting Tings x Skullcandy.. http://wadmag.com/words/breakingnews/skullcandy-x-the-ting-tings/


NAME: COUNTRY: DATE:

CRACKERS Italy January/ February 2011 CIRCULATION: 25,000 NOTES: Crackers is a free magazine distributed throughout 600 shops all around Italy


NAME: COUNTRY: DATE:

BE STREET France March/April/ May 2011 CIRCULATION: 120,000 NOTES: The Skullcandy x Gshock Pack is featured on the news section of the wellrespected international street culture magazine. Big visibility of the Smoking Buds.


NAME: RWD COUNTRY: United Kingdom DATE: April 2011 CIRCULATION: 200,000 NOTES: The Aviator featured in the product pages


NAME: SNEAK U COUNTRY: Germany DATE: 18 March CIRCULATION: 25,000 NOTES: This Urban Lifestyle magazine published the Icon Soft Electric Animalinan original accessories„ photo-shoot


NAME:

CLARK MAGAZINE COUNTRY: France DATE: May/June 2011 CIRCULATION: 80,000 NOTES: The black Rocnation Aviator is featured onthe shopping page.


Coverage Report Teen


NAME: BRAVO COUNTRY: Germany DATE: 25 May 2011 CIRCULATION: 404,617 NOTES: SkullcandyUprock in the section about the biggest trends this summer in the biggest teen magazine in Germany


NAME: MISS MIX COUNTRY: Finland DATE: August 2011 CIRCULATION: 28,000 NOTES: The GI Grid Lock is featured in a photoshoot on a „back to school‟ theme.


NAME: FLAVOUR COUNTRY: United Kingdom DATE: October 2011 CIRCULATION: 75,000 NOTES: Cher Lloyd was involved with a cover shoot for Flavour, a popular urban yourth magazine distributed throughout London.


NAME: TOP GIRL COUNTRY: Italy DATE: June 2011 CIRCULATION: n/a NOTES: The Electric Animal Heshisfeatured in the fashion page of Top Girl, a fashion magazine for teens.


NAME: E GIRL COUNTRY: Spain DATE: July 2011 CIRCULATION: 16,524 NOTES: The Purple Lowrider is part of a selection of must-have clothes and accessories for this summer.


NAME: CosmoGirl.nl COUNTRY: Netherlands DATE: 11 March 2011 CIRCULATION: 550,000 UU NOTES: Full Electric Animal color story article entitled “Exotic Headphones” on the most popular teen magazine platform. PRINT VERSION: 100 000 copies


NAME: COUNTRY: DATE: CIRCULATION: NOTES: Kidrobot Agent

CUORE weekly Spain December 2011 220,000


NAME: SHOUT COUNTRY: United Kingdom DATE: January 2011 CIRCULATION: 35,000 NOTES: Hesh Lakers used in sporty photo shoot


NAME: MORE COUNTRY: United Kingdom DATE: October 2011 CIRCULATION: 273,000 NOTES: Aviator used in this fashionable shoot in More magazine- one of the top fashion lifestyle fortnightly magazines in the UK


Coverage Report National Press


NAME: THE TIMES COUNTRY: United Kingdom DATE: January 2011 CIRCULATION: 1,091,869 NOTES: Skullcandy given a huge half page write-up in this broadsheet; one of the most influential newspapers.


NAME:

LE REPUBLICAIN LORRAIN COUNTRY: France DATE: 21 July 2011 CIRCULATION: 133,200 NOTES: The Vintage Road Collection is featured on the tech pages of the regional newpaper. The article talks about Skullcandy, as a brand always at the forefront of trends.


NAME: MARIANNE COUNTRY: France DATE: 5-11 February 2011 CIRCULATION: 300,000 NOTES: Weekly national political news magazine published a really positive review about the SK Pro and the brand Skullcandy.


NAME:

DER TAGESSPIEGEL COUNTRY: Germany DATE: 26 October 2011 CIRCULATION: 135, 833 daily NOTES: The FIX receives a good review from this national newspaper, with a nice write-up about itâ€&#x;s suitability for running.


IL VENERDI – LA REPUBBLICA COUNTRY: Italy DATE: 07-13 July 2011 CIRCULATION: 520,276 NOTES: Really positive review of the Aviator. Il Venerdi is a supplement of the national newspaper La Repubblica and talks about italian news. NAME:


NAME: Repubblica.it COUNTRY: Italy DATE: 01 August 2011 CIRCULATION: 3,5M UU NOTES: Really positive review of the Aviator. www.repubblica.it/tecnologia/prodotti/2011/08/ 01/news/cuffie_stellari-18492250/


NAME: LA REPUBBLICA COUNTRY: Italy DATE: 01 October 2011 CIRCULATION: 450,000 NOTES: Really good review of the FIX. La Repubblica is the secondbiggest selling italiannewspaper


NAME:

Yo Dona suplemento COUNTRY: Spain DATE: 12 December 2011 CIRCULATION: 390,000 NOTES: UPROCK in the special fashion pages.


Coverage Report Tech


NAME: SMARTPHONE COUNTRY: United Kingdom DATE: February 2011 CIRCULATION: 26,000 NOTES: Great review of the 50/50 receiving 8/10 „as impressive sounding as they are good-looking‟


NAME: APPS MAGAZINE COUNTRY: United Kingdom DATE: May 2011 CIRCULATION: 48,000 NOTES: G.I given the coveted 5 star review in the gear pages- the highest accolade awarded to gadgets in the magazine.


NAME: iCREATE COUNTRY: United Kingdom DATE: May 2011 CIRCULATION: 34,000 NOTES: The Heavy metal is given the highest accolade of „Editor‟s choice‟ and 5/5 in the latest iCreate- the top Mac magazine in the UK


NAME: T3 COUNTRY: France DATE: June 2011 CIRCULATION: 40,000 NOTES: Really positive one page review on the Aviator. Overall feedback: amazing sound and great details


NAME: PC MAGAZINE COUNTRY: Italy DATE: January 2011 CIRCULATION: n/a NOTES: Lowrider is featured on the woman accessories pages


NAME: ICREATE COUNTRY: Italy DATE: January 2011 CIRCULATION: 18,000 NOTES: 50/50 half page review in the well respected ICreate Magazine


NAME: CONNECT COUNTRY: Germany DATE: December 2011 CIRCULATION: 125,000 NOTES: Europeâ€&#x;s biggest magazine for telecommunications features the Aviator in its Christmas Gift Guide.


NAME: GADGET COUNTRY: Spain DATE: May 2011 CIRCULATION: n/a NOTES: The Electric Animal HESH is featured among a selection of best headphones.


NAME: APP JOURNAL COUNTRY: Spain DATE: December 2011 CIRCULATION: 15,000 NOTES: The Uprock receives a good review and is featured on the same page as an Ipad/Iphone.


NAME: T3 COUNTRY: Italy DATE: December 2011 CIRCULATION: 25,000 NOTES: The Fix with a great review as an inear particularly suitable for sports.


NAME: STUFF COUNTRY: United Kingdom DATE: November 2011 CIRCULATION: 92,365 NOTES: Lowrider won the coveted „Stuff Test Winner‟ in the over-ear headphones trial and given a fantastic review

Skullcandy 2011 highlights report  

The best pieces of Skullcandy product placement coverage received in 2011 from across the key European markets

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