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PORTFOLIO INDUSTRAIL D E S I G N PAULINE ROOZE


Hi there!

My name is Pauline, welcome to my portfolio. I’m a 23 years old and graduating industrial design student at the University of Antwerp. I’m a creative person who is passionate about art & design.

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TABLE OF CONTENTS ABOUT ME BACHELOR’S BYLIV: KITCHEN SET WEEDER: STRUCTURAL REDESIGN INTERACTION DESIGN FOR ELDERLY MASTER’S TUDELFT: DESIGN FOR INTERACTION NABIJ: BEES IN THE CITY BOEIEND: UNDERWATER EXPERIENCES (THESIS) PERSONAL PROJECTS


LANGUAGE SKILLS

GRAPHICAL

3D

DUTCH

PHOTOSHOP

SOLIDWORKS

ENGLISH

ILLUSTRATOR

RHINOCEROS

FRENCH

INDESIGN

PROTOTYPING

SPANISH

SKETCH BOOK

SKETCH UP

KEYSHOT


EDUCATION 1997 - 2005:

2006 - 2011:

2012:

2013 - 2016:

2016 - 2017:

2016-2018:

De Waterval Experience-focused primary school

KAB Highschool (latin & science)

Universiteit Gent English & Spanish

Universiteit Antwerpen Bachelor Productontwikkeling

Erasmus TUDelft Master ‘Industrial Design Engineering

Universiteit Antwerpen Master Productontwikkeling


5 C O BN YC LEI PV T: KO IFT CA H PE RN O SD EU TC T F A M I L Y


At the second semester of the 2nd bachelor, the goal for every group was about designing a product family. The focuss was more on esthetical aspects than on thechnical aspects. However, an ergonomic use was absolutely necessary. Four kitchen tools were given to make a product family with (a can opener, poultry scissors, a nut cracker and a garlic press).


Later, as you saw on previous pages, a whole corporate identity was designed. A target group, a logo, a brand name and even the packaging supported this corporate identity. ‘Byliv’, our brand name, immediately reminds of ‘believe’, which gives the positive feeling of faith and trust. Also ‘byliv’ is the norwegian word for ‘citylife’, which, on his turn, refers to our target group: The target group are young people who live in a small apartment in a metropolis. Since they live small, they have not much place to store their kitchen tools. Therefore our four products are reduced to two: the can opener and poultry scissors share the same handle and have a different attachment (scissor-blades versus a can opening system). The nut cracker and garlic press on the other hand are reduced to one simple product.


THE RESULT


WEEDER: STRUCTURAL REDESIGN


A structural redesign project in the third bachelor was about a weeder (a vehicle for manual weeding for farmers). The project had less focus on esthetical aspects and more on technical and ergonomic aspects (power transmissions, different types of driving, etc.). Weeder to be redesigned Result of the redesign


Sending a message is (given our target group) based on the principle of an old telefone. The loading of the story happens automatically right after the message is sent. The storytelling product turns 180 degrees until the story is ready. Then, a box pops up, and by turning this box more or less in/ out the product, you can listen to the story with a different volume. The result is an easy-tooperate product.

INTERACTION DESIGN FOR ELDERY


TUDELFT: DESIGN FOR INTERACTION


For a masterproject at the TUDelft, a gas station was redesigned with the focus on providing a rich interaction. By implementing gamification in an ordinary daily habit, we try to make a connection between strangers. Based on a prototype and observations, a Tetris game was developed linked with with the amount of fuel.


NABIJ: BEES IN THE CITY


The goal was to create an interaction between bees outside and people inside. With ‘Nabij’, we - Dorien Eeckhout, Glenn Verhaege and me - wanted to raise awareness and respect for these bees by making a classy design object that fits in every interior. Nabij reflects the amount of bees in a specific perimeter using a unique ventillation system in combination with an application.


BOEIEND: UNDER WATER EXPERIENCES Boeiend was my masterthesis. My goal was to create an special experience in a public swimming pool to attract more people to go for a healthy swim. The result is an individual wearable that counts the amount of lanes, in combination with an interactive lane divider. The lane divider works as a virtual coach, using light pulses to guide each swimmer (with an optimal speed). The wearable and lane divider are using ultrasound technology to communicate with eachother.


For an optimal experience, an application was developed for the swimmer. Every swimmer can get an individual training-schedule by uploading personal data. Set your goal, train for a game, revalidate, loose some weight, work on your technique, ... It’s all possible with ‘Boeiend’.


PERSONAL PROJECT: D&M Together with Cedric Van Steenkiste, also a student Product Design at the University of Antwerp, I worked on this “portable plant”. The whole concept was invented in only one week (the workshopweek in 2016)! Now, not even a month later, we’re realising this project together with D&M (https://dmdepot.be/), a belgian company specialised in indoor decoration.


Our Design Driver exists in the watering system. A reservoir filled with water is located at the bottom of the pot. By turning the upper part of this pot to the left, the plant / herbs / flowers come down and get the exact amount of water they need. Afterwards, when you turn to the right, they rise up out of the pot.

A lipstick-system is located in the middle of this pot. One of the advantages to ‘hide’ the plant in its pot exists in transport. Amassing is now a lot easier. Also, the casing stands on its own (it’s seperated from the lipsticksystem). Therefore, the casing can be replaced and the pot is personalisable.


PERSONAL PROJECT: L’ORÉAL

Clickcoaching all rights reserved


Clickcoaching all rights reserved


Clickcoaching all rights reserved


Clickcoaching all rights reserved


Pauline Rooze Master Productontwikkeling Universiteit Antwerpen Contact: Tel. +32 4 78 34 67 29 Personal e-mail: paulinerooze@gmail.com

ONLINE PORTFOLIO http://paulinerooze.wix.com/industrialdesign

Rooze pauline portfolio 2018  
Rooze pauline portfolio 2018  
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