Ampersand

and by 10am I had a screen version ready for my first rough print.

The other designers arrived and were impressed not only by the images that I had taken but by the sketchbook work (something they had moved away from) and schema for the design. The client manager arrived at 11am to check on my progress and he was blown away by the design - as was the client when they saw the initial rough draft (in a meeting I was excluded from). Later that week and thereafter, I convinced the Art Director of the Agency and the client manager that it was important for the Designer to get an understanding and direction from the client.

Although the client manager understood the finance, it was the Designer who needed source material to create good Design. Also, knowing the personality of the client was important - small things like their music tastes or where they have travelled can give important cues for design ideas.

This ‘artistic’ approach was not totally welcomed by the Agency as they wanted the client manager to be the face of the business: