The Importance of Personal Branding Charlotte Day. Creative Director. When it comes to business, most entrepreneurs recognise the importance of branding. After all, a strong, well-respected and instantly recognisable brand gives you a competitive edge. The question is; why do so many thought leaders, industry experts, CEOs and passionate employees dedicated to growing their dream career fail to acknowledge the importance of personal branding?
Personal branding – what’s it all about? Personal branding is the process of marketing yourself and your career as a brand. This might seem like an exercise in vanity carried out only by those with an overinflated ego (we’ve all met characters like this along way). Instead, it’s the perfect opportunity to tell people who you are and the type of team leader, advocate and human being you want to be both in and out of work. It’s not boasting about your achievements in a cringe worthy way. If you do this, you’re likely to be blocked by co-workers and given some rather unwanted glares across the canteen. Instead, it’s about identifying your niche, enjoying meaningful interactions with others and conveying very clear messages and values which explain what you’re all about. Be confident, original, interesting and establish credibility in a way that feels right to you. If you feel like everything you’re putting out into the world is a reflection of your true self, as a professional and a person, then you’re on the right track. So now we know self-branding can be a good thing, how can you get the ball rolling? Here are some useful tips and ideas.
1. Learn what it means to be an influencer Believe it or not, you don’t have to be a celebrity raking in millions of dollars per year to be an influencer. If you’re passionate about a topic and have unique insights that you think will educate and inspire like-minded people, then go for it. But be prepared to graft. You need people to listen to you in order to make yourself known in your specific field and attract the attention of others. The more influencers who start to follow and share your thoughts, the more you’ll grow in popularity. So, where to start? • Tweet about key topics Twitter is the place to be for influencers and if you want to stand up and get noticed, be sure to tweet about topics relevant to your industry as this will show you’re relevant and up-to-date.
GAME CHANGERS Issue #12
Charlotte Day. Creative Director at Contentworks
• Share recent achievements If you want to be the go-to-guru for a particular subject; don’t be afraid to share your own insights and beliefs on social media as this will attract people you want to interact with. A great way to do this, is to link back to work you’ve published and talk about recent achievements or discoveries. • Engage with others Don’t expect people to come to you, especially at the beginning. Reach out to others by engaging in conversations and debates – just be sure that anything you post online is a true reflection of your personal brand. Send direct messages to those who interest you and remember to reply to content that reaches your inbox. A simple re-tweet can also generate followers, so keep this in mind too. • Watch your reputation We all know how easy it is for a corporate brand to acquire a bad reputation. In the same way you too can acquire a negative personal brand reputation if you’re not careful. Be careful not to tweet anything offensive even from your personal Twitter. Watch your tone when responding to emails, even if it seems they are unfair or aggressive. Similarly, be sure to be on time for meetings and to reflect your true character always. I remember one CMO telling me “Don’t bother about the little people, only impress the ones that matter.” There are no “little people”. Whether it’s the tea lady, the cleaner or the
The Spring edition of Game Changers magazine dedicated to Forex industry.