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MARKETING GLOSSARY

Paula Andrea Useche Cortes Faculty of Humanities Escuela Colombiana de Carreras Industriales (ECCI)

Student of Modern Languages with emphasis Business Administration. Escuela Colombiana de Carreras Industriales-(ECCI) 2013


Advertising campaign: Set of acts that are heading to get a particular purpose. Analysis: study to find possible solutions to a problem. Autonomy: Condition and state of the individual, community or people with ------independence and self-governing. Barter: direct exchange of goods and services, without any intervention of money. Client: Person who uses the services of a professional or business. Competence: refers to the realities facing businesses struggling in a particular market sector or demand by selling the same good or service. Contraband: Illegal trade of goods without paying customs duties. Creating: Establishment or foundation of a thing for the first time. Currency: monetary unit of a country. Desire: What is desired. Dynamism: Add dynamism to an activity, develop or have become more important. Establishment: where exercise a commercial, industrial, etc. Exchange: Exchange of goods and services, or trade. Falsification: Imitation or copy that you want to pass off as authentic. Financial institution: Company dedicated to give loans to companies and individuals, is funded through other market institutions. Finance: Contribution of the money needed for the development of a company, project or other activity. Homes and families: the union of people who share a common existence vital project.


Marketing: Set of operations by which goods pass from producer to consumer. Monopoly: Legal Award to a company that allows manufacturing or commercial control of a product or service exclusively. Monopsony: when in the market there is a single consumer. Need: obligation of doing things. Offer: amount of goods or services offered to the market at a given price. Oligopoly: few sellers that exerts control over the price. Oligopsony: where there is a small number of consumers. Public administration: It is the development of an activity to achieve general welfare through public services. Self-sufficiency: State or condition that is sufficient unto itself, satisfy their own needs. Perfect competition: is the situation of a market where companies lack the power to manipulate the price. Place: space, place or location. Positioning: the way in which the product has a place in the minds of customers compared to competitive products. Potential Username: Use products or services of different companies. Price: monetary value estimated something. Prestige: Rename, good credit and influence. Product: What is produced or elaborated. Promotion: preparation of the conditions to give an article to know or to increase sales.


Profitability: The ability to rent or produce sufficient benefit. Price: is the money owed to the consumer to buy a product. Private companies: a company dedicated to the business in which the owner cannot be governmental. Purchasing power: Is the purchasing power of a person, company etc. allowing you to have access to goods and services you need. Rate value: Determination of the value or price of something. Real User: is loyal to a brand or a company. Request: Application or claim. Rest of the World: Is all the people that live in this world. Storage: Action and results to collect and store things in quantity. Sales: change something for a set price. Storage: Action and results to collect and store things in quantity. Thinking: the ability or capacity to think, set of ideas. Trade: sell buy or exchange goods to obtain benefits. Transport: Means of transport used to move people or things. Trend: movement that is oriented in a certain direction.


Paula useche glossary