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//////////////// TAARA MEHTA, CAROLINA RODRIGUEZ & PAULA FERNANDEZ


//////////////// CONTENTS

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INTRODUCTION

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WHY

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PARSONS & UNICEF

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BENEFITS

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PROGRAM

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12 APPLICATION

12 GUIDELINESS

14 SCHEDULE

24 FINAL GALA

FUNDING


IT IS TIME TO SHOW HOW ART CAN MAKE AN IMPACT ON FUTURE GENERATIONS


//////////////// INTRODUCTION

Introduction Why Parsons & Unicef Benefits Program Application Schedule Guideliness Final Gala

In this intensive two month long program followed by a competition, Parsons School of Design will collaborate with UNICEF to show how art can make an impact on future generations. The New School students will partner up with children from a selected low income Middle School and have the chance to showcase their skills in front of professionals in the industry while teaching younger children about global, social, and environmental issues.

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//////////////// WHY

Introduction Why Parsons & Unicef Benefits Program Application Schedule Guideliness Final Gala

Our world is constantly changing and we must continue to adapt. For the last couple of years we have complained about the lack of humanity within our generation. Today we thrive for a more human society; one which puts people above materiality and have a proper understanding of gender, violence, or sexuality. One who takes care of our planet, and our children. But to get there, we need to start from somewhere: Education. Education helps us understand and address the social and political issues that happen in our world. Studies have shown that children grow up more sensitive when they are exposed to the arts during their upbringing. However, not every kid has access to this education. Schools in low income neighborhoods are the first ones to experience the lack of artistic programs when facing budget cuts. This not only deprives the students from accessing their right to receive a good education, but also increases their risk to be involved in violent situations or other inappropriate ways to manifest their opinion.   As art students, we - more than anyone - know the power of art as a mean of expression. We have experienced how art can make impactful changes in our society, without the need for violence. We have seen the effect it has had in our lives, and how it has let us express ourselves through an infinite kind of mediums, even when society did not let us to do so. Thanks to our artistic background, we acknowledge the lack of humanity, and we are slowly turning the tables on favor of emotion and mindfulness. It is for this reason that we believe that every kid should have access to this medium or language, no matter their age, income, gender or ethnicity. This is how #GenerationART was born. A project from students to future generations.

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In developing this project, we looked at a number of case studies and similar programs to help us develop our ideas and come up with a detailed layout. Compact.org’s article on college based mentioning stated that “the college student mentor is both a friend and a role model who supports and encourages a younger partner in his/her academic and personal growth. The mentor is also a guide who helps a young person make the difficult change from childhood to adolescence, from elementary to middle school to high school. This time of transition is especially important, for it is a time when young people are making decisions about how much — or how little—they can expect to achieve.” Having someone not too much older than the children will help both the child and the student become comfortable with one another. The child will still look up to them, but not be as intimidated as they would be with an older teacher or authoritative figure. Children are the future, so it is important that they do have the proper education and guidance as they get older. The New York Times published an article titled Social Practice Degrees Take Art to a Communal Level talking about bringing art to other communities just as a form of expression, no set goal. “It is “the opposite of studio practice. It’s not all about the artist, and it isn’t assumed that work will go into a gallery.” It doesn’t have a look, like Cubism or Pop Art, and it has no central message, like Expressionism or Surrealism.” While #GenerationArt does have a set goal that the students and kids are working towards, our main purpose of using art is to show the freedom of expression. We will continue to implement that art is an outlet for expressing one’s thoughts and emotions, or even just a relaxant to escape from the pressures of everyday.

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//////////////// PARSONS X UNICEF

Introduction Why Parsons & Unicef Benefits Program Application Schedule Guideliness Final Gala

Parsons School of Design’s students are pioneers of innovation and have world class facilities and resources at their fingertips. Partnering with UNICEF is our chance to give back by using what we have learned to help benefit children from lower income backgrounds.

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Parsons stands by UNICEF’s belief that a quality education is a birth right of all children. Lack of education in lower income areas, makes global issues, such as discrimination and inequality, much more probable. Lower income schools with not enough funds more often than not face budget cuts. Art and other creative programs are the first to be removed from the curriculum. #GenerationART’s goal is to be that missing piece and not let children be denied from expressing their creativity. While UNICEF primarily works with third world countries, New York City and surrounding boroughs are home to areas segregated due to lower income. Crime, discrimination, poverty are all issues being faced in these areas and children who aren’t given the proper education become victims to these problems. Living in a city where income inequality is very relevant, why not start in our own backyard before traveling half way across the world. This collaboration between both institutions would follow under UNICEF’s Small Scale Funding Agreement. The SSFA gives us a set format to follow and maximum amount for us to raise and give back to UNICEF. Using this agreement can give Parsons and UNICEF the ability to keep working with one another and continue to grow the program. Both institutions are pioneers in their respective fields so continuing the relationship with be beneficial to both parties, both in a business sense as well as philanthropic.

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//////////////// BENEFITS

Introduction Why Parsons & Unicef Benefits Program Application Schedule Guideliness Final Gala

Aside from the tangible outcomes of our program, both The New School students and the children they will be working with will also personally benefit from #GenerationArt. The older students will develop patience, insight, and understanding as well experience a culture, social, or economic background different from their own. It wil also be a great source of inspiration for the future projects, and an experience that may change their careers for the rest of their life. The children will understand the power of art as a mean of expression. They will learn how to use it to help understand global and social issues as well as use their creativity to express themselves. #GenerationART aims to expose them to a different way of making themselves be heard instead of using violence or any other undesired medium.

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//////////////// PROGRAM

Introduction Why Parsons & Unicef Benefits Program Application Guidelines Schedule Final Gala

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APPLICATION THE NEW SCHOOL All New School will apply. The max number of occupancy is still to be decided. The program will be open to all majors and no previous requirements needed to apply. CHILDREN Open exclusively to Middle School students from low income communities whose school does not provide them with an arts program. Each year, #GenerationART will work with different schools in low income communities in New York City who do not offer an art program to their students. The decision will be made according to the Middle School’s willingness to incorporate the program in their education as well as to the agreements between both The New School and the applicable middle school. The max number of occupancy is still to be decided.

GUIDELINES Students must be able to meet once a week, 4 hours each day. Each student from The New School will be teamed up with a middle school student by chance, and they will have to work together during the program. The competition held at the end of the 2 months will consist on a collaborative project between both teamembers in which they will have to reflect upon the themes discussed in class. The final outcome should be turned in as a design in 2D.

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Each year, the 3 finalist teams will receive the following prizes: THE NEW SCHOOL STUDENTS First place - The winner will get the chance to go on a UNICEF mission trip to be able to work with and help children in third world countries. The student will also be able to tanslate his 2D design into a mural in one of the art districts in New York City, and have the winning project featured in a popular art publication. Second place - Second place winner will also have the opportunity to go on a UNICEF trip and have his project featured in a popular art publication. Third place - The student who wins the third place will have his project featured in popular art publication.

MIDDLE SCHOOL STUDENTS First place - The winner will get the chance to go on a UNICEF mission trip to be able to work with and help children in third world countries. The student will also be able to tanslate his 2D design into a mural in one of the art districts in New York City, and have the winning project featured in a popular art publication. Second place - Second place winner will also have the opportunity to go on a UNICEF trip and have his project featured in a popular art publication. Third place - The student who wins the third place will have his project featured in popular art publication.

Each year, the first prize will change its outcome. The first year will be given the chance to have their work displayed on a mural. The second year for example will give the winners the chance to redesign the MTA cards for a limitied time of one month. The finalist’s work will be feautured in PAPER magazine, The NYTimes or MILK magazine.

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SCHEDULE Starting on September, the students will meet for 2 moths on Saturdays from 9am to 1pm. We have designed a highly thought off and detailed schedule that includes all the elements necessary to become a successful program. By mixing in-class lessons with field trips and professional expertise with working time, we have come up with the perfect educational proposal for our first year.

GUEST SPEAKERS Experienced and prestigious guest speakers who are experts on their fields will be invited to share their understandings and approach to certain topics. They will be asked to lecture the New School students for them to later instruct the children according to what they learned from each speaker.

LECTURES After the guest speakers address their instructed topic, lectures taught by New School teachers will be carried out. These lectures include topics that involve art and perspective such as Art as a Language, Escape the Everyday, and Beyond Color. It is important to note that every lecture’s topic is linked with each guest speaker’s subject.

FIELD TRIPS There are different methods to communicate, teach, and learn. Carrying out the basic lesson inside a classroom through an oral presentation is not the only efficient way of conveying a message. Humankind, specially children, can also learn by observing and concluding on their own. Field Trips to museums and exhibitions will be held throughout the program. This way both students and

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9:00 AM INTRODUCTION 10:00 AM ACTIVITY - WHY ARE YOU HERE? 11:00 AM BREAK 11:20 AM LECTURE 1.0 - ART AS A LANGUAGE

9:00 AM - 1:00 PM

08 SEPT SATURDAY

WEEK 1


15 SEPT SATURDAY

WEEK 2 9:00 AM GATHER UP 9:20 AM BUS LEAVES 10:00 AM MUSEUM ENTRY 10:20 AM MEET UP WITH KIDS 11:00 AM MUSEUM TOUR & SKETCHING 12:30 PM BUS RETURNS

9:00 AM - 1:00 PM


9:00 AM GUEST SPEAKER 10:20 AM BREAK 10:40 AM LECTURE 2.0 - ESCAPE THE EVERYDAY 12:20 PM REFLECTION ACTIVITY

9:00 AM - 1:00 PM

22 SEPT SATURDAY

WEEK 3


29 SEPT SATURDAY

WEEK 4 9:00 AM GATHER UP 9:20 AM BUS LEAVES 10:00 AM SPACE ENTRY 10:20 AM KID - STUDENT DISCUSSION ON PREVIOUS MEETING 11:00 AM SPACE TOUR & SKETCHING 12:30 PM BUS RETURNS

9:00 AM - 1:00 PM


9:00 AM GUEST SPEAKER 10:20 AM BREAK 10:40 AM LECTURE 3.0 - BEYOND COLOR 12:20 PM REFLECTION ACTIVITY

9:00 AM - 1:00 PM

06 OCT SATURDAY

WEEK 5


13 OCT SATURDAY

WEEK 6 9:00 AM THEME PROPOSITION 9:30 AM KIDS ARRIVE TO THE NEW SCHOOL 10:00 AM KID - STUDENT DISCUSSION & PLANNING 11:20 AM BREAK 11:40 AM SKETCHING IDEAS & MOOD BOARD 12:20 PM MURAL DESIGN STAGE 1

9:00 AM - 1:00 PM


9:00 AM SETTING TOOLS 9:30 AM KIDS ARRIVE TO THE NEW SCHOOL 10:00 AM MURAL DESIGN STAGE 2 11:20 AM BREAK 11:40 AM MURAL DESIGN STAGE 3

9:00 AM - 1:00 PM

20 OCT SATURDAY

WEEK 7


27 OCT SATURDAY

WEEK 8 9:00 AM SHOWROOM 10:00 AM PRESENTATIONS 11:20 AM BREAK 11:40 AM PRESENTATIONS

9:00 AM - 1:00 PM


11:00 AM BRUNCH 12:30 PM CEREMONY SPEAKERS & INTRO 1:00 PM GUEST SPEAKER 1 1:30 PM GUEST SPEAKER 2 2:00 PM WINNERS ANNOUNCEMENT

11:00 AM - 2:00 PM

03 NOV SATURDAY

WEEK 9


FINAL GALA At the end of the program, an exhibition will be held to expose the student/child’s work. After having the audience observe the final projects, the judges will decide the winners based on certain guidelines and requirements. These personas will be members of TNS school board as well as to important art contributors and UNICEF executives. When the judges are done, a brunch will be carried out.The purpose of this brunch is to have the students’ and children’s families and friends to enjoy and get to know the whole program’s experience as well to listen to what the students and children have to say about the learning process and final outcome. At the end of the brunch, the finalizing ceremony will take place. This ceremony includes speeches from the organizational committee and the winners’ announcement.

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FUNDING Funding for the first #GenerationArt will be provided by an independent art funding organization. Having an independent organization would make both Parsons and Unicef have an equal share in the program. The organization has not yet been decided, but will be once both Parsons and UNICEF look at and discuss with the ones interested and see what is agreeable. The institution chosen would then help promote and sponsor the program and the brunch event at the end. As #GenerationART gains more popularity and funds, we can choose to stay with an independent organization or use part of the money we gain throughout the years to help continuing our growth.

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“ART, FREEDOM & CREATIVITY WILL CHANGE SOCIETY FASTER THAN POLITICS” - VICTOR PINCHUK


#GenerationART  

A proposal for a potential collaboration between Parsons and Unicef. In this intensive two month long program followed by a competition, Pa...

#GenerationART  

A proposal for a potential collaboration between Parsons and Unicef. In this intensive two month long program followed by a competition, Pa...

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