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LONDON September 12, 2013

RADIO

BECOMING

R@DIO

Radio becoming r@dio: convergence, interactivity and broadcasting trends in perspective

Radio | Convergence | Interactivity Paula Cordeiro, ISCSP (ULisbon) Radio has always been part of our lives.

It has also been a profitable

business since the early days of broadcasting. Today, immersive media, convergent media, interactive media and all sorts of digital devices have created a ‘self-media’ environment that resituates radio, in the face of new challenges. This essay focus on groundbreaking approaches to radio in the context of

cross-media,

contents.

1

multi-platform

and

audience

interaction

with

media


LONDON September 12, 2013

Radio research has reached a two way perspective, with researchers understanding radio both as sound broadcasting and other forms of media, as well as questioning radio as a social institution.

Radio thought to be r@dio introduction AIM: analyse changes occurring in broadcasting by studying radio station websites, platforms of broadcasting and streaming, to characterise the transformation of radio, in terms of distribution. METHOD: desk research and description of key examples from Portuguese radio broadcasting industry (websites) OBJECTIVE:

increase of leisure time spent with entertainment (1)

Present proposals that situate radio broadcasting in a context of severe competition for people’s attention among all available audio contents.

2

(1) Zillmann and Vorderer, 2009


LONDON September 12, 2013

Can I listen to radio?

Radio listeners access an increasing amount of content

new players are content producers and distributors

Radio thought to be r@dio Main ideas In the essay, changes in communicative processes within the media and new media ecology analysis are enriched by examples that display common features in interactivity and participation: convergence and cloud computing about radio.

What challenges?

What opportunities for radio broadcasting?

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LONDON September 12, 2013

Radio broadcasting industry characterization Radio is a cultural industry (2): economical and financial structure, corporate structure symbolic content/reproduction of social and cultural meanings (2) Cordeiro, 2010: 116

Media activity comprises an atypical sector Media business model is based on selling audience attention Corporations establish radio station’s identity and branding

Consumption culture Brands Experiences Lifestyles

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LONDON September 12, 2013

Changing Media. Changing Radio? some theory

broadcasters approach the Internet in two different ways: - process (intranet, working tool, information/news gathering) - distribution platform

RADIO

web-only music/video channels Multimedia Cloud Computing Convergence Interactivity Participation

blogs polls online comments Online music playlists web-based music services customising downloading tracks assembling songs

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LONDON September 12, 2013

Blurring boundaries, co-creation and multiple platforms Listening via personal media

Excerpts of sound

FM streaming download podcast

Sharing/ listening individualy

media are available in different networks and used to help people make sense of their own lives

e-listener a life lived within radio RADIO AS: everyday companion, helping people to structure their routines and feeding their day-by-day information, news and entertainment

= life with radio

RADIO AS: In relation to online social networks, listening to radio contents and get

immersed in radio community as well as taking part of activities, meetings, contents and conversations = life within radio

E-LISTENER: FM listeners and online listeners, depending on their preferred platform (or interaction). Combine radio and other forms of audio media in multi-platforms to settle their own audio media digest.

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LONDON September 12, 2013

CAN WE TALK ABOUT R@DIO? sound and image interactive participatory shareable asynchronous repeatable reproducible searchable customisable discontinuous hyper-textual not linear convergent on demand accumulation effect community

Conversations | Social Media | Word of Mouth Prosumers | User-generated branding

Cognitive radio

Intelligent interface that combines audio services with multimedia features available through different transmitting frequencies (FM or wireless). Recognises, through the user-patterns of utilisation, profile and geo-tagging, the best available connection to the available radio programming and on-demand audio services, for wi-fi devices.

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R@dio pc presentation londonRadio becoming R@dio