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Summer 2017


Year 25 Issue 04 $8.95

SECRETS OF SUCCESS how to find a quality franchise

PLUS | will it make money? | full awards results | questions to ask franchisees proudly supported by

endorsed by

Westpac Directory of Franchising Over 275 different franchises

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CrestCleanMTR_Aug'16_Franchise_Layout 1 31/08/16 6:30 pm Page 1

Join us in the Regions Views are great. Business outlook even better.

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Many of CrestClean’s 540 franchises are regionally based and enjoy operating their own profitable businesses with the benefits of lifestyle, lower costs and cheaper housing.


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Come along and hear how you could operate your own successful business. These short seminars provide detailed information about how a CrestClean franchise works. See our Move to the Regions web page to view our current offers and local seminar dates and venues. www.crest.co.nz/move-to-the-regions Call now 0800 273 780 or visit www.crest.co.nz Offers available to new franchisees requiring relocation. See web page for details.


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• The largest Franchise Operation Refilling & Remanufacturing Inkjet and Laser Cartridges in the world • Operating 1650 Stores over 60 countries worldwide • Established in New Zealand since year 2000 with 40 Stores operating nationwide

• New store areas and resales available • Turn Key operation • Full training & support provided


Master Franchisee

Geoff Smith

Tel: 03 446 8600 Mob: 0274 339 829 Email: geoff.smith@cartridgeworld.co.nz

Statistically, that’s never going to happen to most of us so we have to work rather harder to achieve our goals and dreams. One of the best things about my role at Franchise New Zealand is meeting people who have used franchising as a way to do just that. You can read about some of them in this issue, including one, Michael Ash, who has just become the Westpac Supreme Franchisee of the Year.

Seeing Michael’s growing success reported in brief posts over four years was a reminder of the stages that every new business owner has to go through, from initial nervousness to elation, hard slog to success. Success isn’t guaranteed, of course, but – unlike Lotto – there’s plenty you can do to increase your chances of getting what you want out of your own business.

Cartridge World stores are independently owned and operated

Why Pay more to print?

r e w s n a u Can yo questions these

Just recently, someone walked into the dairy just up the road from our office and presented a Lotto ticket which won them $44 million. They didn’t know they had a winning ticket so it was, to put it mildly, a pleasant surprise for them.

I didn’t meet Michael until after he had received his Award at the Gala Dinner, and one of the first things I did was apologise for stalking him on Facebook. You see, we published a full report online immediately after the Awards were presented and to do that I needed to find out about Michael in advance without him knowing. Some time on Facebook proved very enlightening: not only did I find out about his schooling, his Chinese opera-singing wife and the soccer team he coaches, but I also learned of his nervousness before buying his own business after years of working for others.

• Excellent Returns For further information please contact:


1. Who are your most profitable franchisees & what are their most profitable products?

That’s why, in this issue, we’re sharing the secrets of success. How can you tell if a franchise is a quality opportunity? How can you find out if it will make money for you? How can you maximise opportunities and minimise risks? What made the Awards winners stand out? And what should you ask existing franchisees? You’ll find all this in the following pages, along with profiles of franchise businesses and franchisees who overcame the nervousness that Michael wrote about and went on to build profitable, successful franchise businesses that changed their lives.

2. What’s the most important profit driver for your network, the single number you should measure?

After all, we can’t all win Lotto!

3. Do your most profitable franchisees have similar characteristics in terms of skills & capabilities?

Simon Lord Publisher

Franchise New Zealand media

4. How often do you get your top 15 stores together to compare performance data? 5. Would your franchisees like to have access to online & mobile dashboards giving them the ability to check critical numbers at any time?

PUTTING PEOPLE in BUSINESS Proudly supported by

If you want answers, call or email Adrian Turner at Resurg on Mobile: +64 21 568 100 Email: aturner@resurg.co.nz

Published by: Franchise NZ Marketing Limited PO Box 308 089, Manly 0952 New Zealand P 0800 FRANCHISE (0800 372 624) info@franchise.co.nz www.franchise.co.nz ISSN 1172-059X (Print) ISSN 2324-5204 (Digital)




rg.co.n www.resu

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Designed and produced by Design for Marketers P 021 64 45 45 paul@cdq.co.nz Principal: Paul Donovan

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Electricity Insurance Interest - business loan Legal expenses Office Adminstration expenses Rent (if working from home) Secrets Of Success Stationery Total Fixed Expenses What are the hallmarks of a quality

1,500 1,500 1,500 1,500 10,000 10,000 1,000 1,000 500 500 -0 -0 Will It Make Money? 500 500 24,350 24,350 Philip Morrison shows how to

1,500 1,500 10,000 1,000 500 -0 500 24,350

Total Expenses

calculate whether a franchise is a worthwhile investment 40,900 43,450


Net Profit before Franchisee Salary & Tax less Franchisee Salary Net Profit before Franchisee Salary & Tax Income Tax (shown at 28%) Net Profit before Franchisee Salary & Tax

55,900 79,120 (23,220) 0 (23,220)



franchise opportunity?

79,120 79,120 0 0 0

From 56 Learning Experience Who are New Zealand’s top franchisees and franchise systems? See our full report

103,600 79,120 24,480 6,854 17,626

After Tax Return on Investment YOUR OWN BUSINESS magazine Net profit/(loss)welcome After Tax to New Zealand's BUY (23,220) 0 17,626 Investment 100,000 100,000 100,000 47 Making A Difference To NZ 11 Tested And Approved 30 Franchisees Satisfaction Return on Investment (Negative 0% 18% Board The Alternative Jim’s Test & Tag%franchisees are Return) A powerful-23% tool from flat out on electrical inspections 12 Footloose In The City Footloose is for those who love shoes and love retail 13 The Art Of Great Coffee Columbus Coffee has great roasts and great baristas 15 Exporting Your Franchise Tax tips for going offshore from Franchise Accountants 16 Updates Our pick of the top news stories from www.franchise.co.nz 19 The Change Is Now SBA wants play-makers, gamechangers and code-jumpers 21 Business Builders Nettl franchisees are web marketing experts in a market of massive potential 22 Why Use A Lawyer? There’s no excuse for cutting corners when buying a franchise 23 Best Foot Forward Podium Podiatry & Footwear combines retail and health care 24 Start Spreading The News Popular sandwich franchise New York Deli is going nationwide 25 Giving Back sKids franchisees bring joy and support to parents and children 29 Change Begins Here Flex Fitness is a proven and effective NZ-developed gym

Franchize Consultants 31 Cleaning Up Grime Off Now is a profitable new opportunity offering fast growth 32 Past, Present And Future Hold 1 your next conference in Whanganui 33 Top-Notch Business B2B EmbroidMe fits the bill for brand new franchisee 35 Whatever You Want New V.I.P. franchisees find plenty of opportunities for growth 36 Franchise Survey for 2017 News from the Franchise Association of New Zealand 38 Getting On With People In2HR builds HR systems that keep franchises out of trouble 39 More Money, Better Life Touch Up Guys franchisee reports on his first year 40 Number Of Businesses Owned By Women Grows More women than ever own and operate businesses in NZ 43 Blink And You’ll Miss It Blink n Clean Blinds is a low investment with high potential 44 Why Use An Accountant? Some franchise buyers act as if money doesn’t matter 45 Genuinely Scalable Quinovic Property Management is a unique oportunity

summer 2017 year 25 issue 04

helps businesses grow 48 Franchises For Managers Helping executives get off the treadmill 51 Getting A Grip On Business MYOB builds profits through better information systems 52 Increase Your Chances Daniel Cloete & Steve Seddon from Westpac look at how franchisees can minimise risks 55 Repair Franchise On A Roll Accelerating demand means The Wheel Magician is growing 61 Supported To Succeed Safe, sustainable, affordable – franchising the Paramount way 62 Dream Result Dream Doors franchisees find business just gets better 63 Adapt And Grow Fastway Couriers boosts business with Trade Me 65 Feeling Welcome The Coffee Club franchisees turn their love of hospitality into a growing business 66 Franchise Figures Honoured Huge contributions recognised 67 Fresh, Fast & On-Trend Mexicali Fresh is a standout opportunity 69 Safety In Numbers Appliance Tagging Services makes it easy for franchisees

70 Danger Signals Some business opportunities may not be all they seem 71 Package Deal Pack & Send: making freight easy is a pathway to growth 73 Questions To Ask Franchisees How to find out what a franchise is really like 77 Watertight Business Pool and spa service industry offers big business potential 78 Social Media Getting the news out – photos from the Awards 79 Building Confidence NZ House Surveys need franchisees to meet demand 81 You Gotta Have Faith Six qualities you need to succeed with Domino’s 83 Why Outcomes Vary Deirdre Watson on recent restraint of trade cases 98 Top Of Mind Applying science to marketing brings big returns for The Cheesecake Shop 84 Westpac Directory Of Franchising Comprehensive details and investment levels for over 275 franchise and master franchise opportunities. Also includes advisors and index to advertisers

Westpac Directory of Franchising Over 275 different franchises

Editor Simon Lord Production Manager Eve Brown Business Development Vicky Bennett Sally Knight Writer Crispin Caldicott

94 national master licences

Contact For information about subscriptions, advertising or other matters, please ring us on 0800 372 624 or email info@franchise.co.nz

Submissions Editorial submissions and advertising enquiries should be directed to the publisher. All articles published become copyright ©Franchise NZ Marketing Ltd

Copyright All Franchise New Zealand media are copyright ©Franchise NZ Marketing Ltd. and no part may be reproduced without the specific written permission of the publisher.

Conditions The publisher in its sole discretion reserves the right to refuse to publish any advertisement received if the publisher considers that the publication of such advertisement would be undesirable in any way.

94 specialist advisors

Disclaimer All franchise and business opportunity features included within this publication are paid advertorial approved by the client concerned. Inclusion of any franchise system, business opportunity or professional advisor within this magazine does not imply endorsement by the publisher or the FANZ. Persons entering into franchise agreements are strongly advised to seek their own professional advice. Neither the publisher nor the FANZ accept any responsibility or liability for views or claims expressed in Franchise New Zealand. Opinions expressed by contributors are their own and not necessarily endorsed by the publisher or the FANZ.

credit: Grant Southam

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how to find a quality f Buying a good franchise can take some of the fear out of starting your own business – but how do you choose a good one? Simon Lord suggests what to look out for


ust one month before he took over his own Mister Minit franchise, Michael Ash posted a heartfelt message on Facebook: ‘Cashflow, profit & loss projections, business plans... Arrrgh! What have I done?’ It’s a sensation that will be familiar to many new franchisees, but coming from Michael, it might have surprised many people – after all, he had worked for the company for 12 years and was its training manager, so why be nervous about practising what he preached? Well, as Michael said four years later after being crowned Supreme Franchisee of the Year at the Westpac New Zealand Franchise Awards (see page 56), owning a business is completely different from being employed by one. ‘You go from being a manager, where your responsibilities stop at 5pm, to being self-employed where they never stop – in fact, they get bigger. As a business owner, I’m responsible for supporting five families: my own and those of my four employees. It takes a big shift in your mindset to get used to that, but if you want to progress in life, these are the things you have to get used to. ‘You do change – it almost feels like you mature overnight in a business sense. You go from being with a company to being the company. You take pride and responsibility for everything you do and the challenge is to learn everything you can about all aspects of business. When it’s your own money and your family’s future on the line, looking at things like cashflows and profit projections becomes much more important!’

choose carefully Michael was fortunate in that he knew Mister Minit well and was able to get in on the ground floor when the company started franchising its established outlets, but for most new franchisees, the process of getting into their own business starts even before that. It starts with finding the right opportunity in the first place. Buy a good franchise and you stand every chance of success. All the effort you put into developing and marketing your new business will be directed towards activities that really work, offering a product or service that people really want – as Michael has proved. But buy a franchise that isn’t so well developed and you’ll use all your energies trying to overcome the flaws; worse, your efforts might just multiply problems you can do nothing about. So how do you tell the difference? What makes one franchise successful while another one struggles? In the following article, we share some of the ingredients that make up a quality franchise system.

the business owner after all costs are taken into account. For that business to be successfully franchised, it must be capable of being reproduced in other locations and run by other people – the franchisees. Crucially, the level of profitability must be high enough that both the franchisor and franchisee can make a fair income from the business. The key ingredients here are: Proven product or service

If you are looking at any franchise, you need to be certain that the main product or service is a popular one with a real market. If the business has been operating for some time that should be quite easy to confirm. Talk to the franchisor, to franchisees and to customers – there’s a list of questions to ask franchisees on page 73. Have a look online to see what people are saying about the brand and what feedback they give about its products or services versus those of its competitors. Real market Successful franchises not only have a great product or service; they have a large enough market to sell it at a profit on an ongoing basis. New Zealand has a small population and if a product only appeals to a niche market then it may not work here – even if it is successful overseas. But be aware that new niches are developing all the time: concepts such as Mexicali Fresh or Noodle Canteen would probably not have worked 15 years ago but changing demographics and new eating habits have made them viable now. Equally, new technologies and even new legislation constantly open up new opportunities. For example, Fastway Couriers started after the deregulation of the postal service, while the leaky homes scandal made both buyers and banks more cautious about property and led to the rise of house inspection services. Strong brand For a business to attract customers, it has to communicate what it stocks or what it does, and what advantages it offers compared to others in the same market: price, service, quality, convenience, range or whatever. Having a wellknown brand means that the business can short-cut that communication. If you see the McDonald’s logo, you know it stands for speed, cleanliness and a value range. Burger Wisconsin, on the other hand, offers a slower experience but a gourmet product. In either case, if you open a new burger restaurant with one of those names above the door, you will have a ready-made fan base. The stronger the brand, the more the franchise is worth – providing that it has the rest of the ingredients for success in place. A big customer base is only worth having if every sale makes a worthwhile profit. Which bring us on to … Proven business model All of the winners in this year’s Franchise Awards have one thing in common: experience. They’ve been there, done that and have the scars to prove it. As Gavin Hunt from Signature Homes, the new Westpac Supreme Franchise System of the Year, says in our Awards report, when two of his franchisees failed back in 2008 it affected the whole way he thought about the business. The company learned from its mistakes – and other franchisees benefitted.

1. The franchise itself 2. Establishing new franchisees 3. Ongoing business management 4. The culture

Good franchises know what a franchisee needs to achieve in order to be successful and have proven it across multiple locations. They have target percentages that have to be met in key areas such as rent, staff costs, power bills, fuel costs, wastage and so on. They have target figures for foot or vehicle traffic past a location, or the population numbers and type within a particular territory. With this information, they can evaluate the probable success of any new venture and if the numbers don’t stack up, they won’t proceed – whatever the would-be franchisee might think. If the numbers do stack up, they are able to give the franchisee a good indication of the level of sales they need to achieve in order to build a viable business (see page 26).

Let’s look at each of these in turn.

Record of growth

1 the franchise itself

No business can go on growing constantly, and one of the frustrations of New Zealand’s small size is that many businesses are restricted by our market size. Even so, quality franchises can demonstrate a track record of steady growth in outlet numbers and/or outlet turnover – Signature Homes may not be

The key ingredients that make up a quality franchise can be broadly divided into four main categories. These are:

For any business to succeed, it must provide a product or service that people actually want, at a price they are willing to pay, and which delivers a profit to

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Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

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y franchise

expanding everywhere but its existing franchisees are growing nicely. In the case of a new franchise, it should have a carefully-researched feasibility study (preferably from a reputable franchise consultant) and business plan that shows how sustainable growth will be achieved. Of course, every franchise will have its setbacks now and then, for reasons ranging from poor franchisee performance to natural disasters, but they should be able to demonstrate overall growth. Financially healthy franchisor For a franchisee to succeed, they must be on a sound financial footing with adequate finance and borrowing capability in place. The same applies to the franchisor – if the franchisor is not sound, the investment of all the individual franchisees could be in danger. A good franchisor will provide would-be franchisees with a viability statement with key financial information and/or an independent audit. In fact, it is a requirement for members of the Franchise Association of New Zealand to include this within the disclosure document.

2 establishing new franchisees If the franchise you are looking at has all the above ingredients, that’s a good sign. Now you need to look at how the franchisor can help you establish your own business as a franchisee. Once again, there are some key elements that quality franchisors will offer:


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Recruitment procedures These vary greatly between franchises, but the best franchises have systems in place to ensure that the franchisee is selected for their ability to succeed and receives all the information necessary for them to make up their mind about the business. Part of this process is helping the would-be franchisee have a clear understanding of their role in the business and realistic expectations of what they can hope to achieve. Initial training When you buy a franchise, the chances are that you will be moving into a business – and possibly an entire industry – of which you have little or no experience. That need not be a problem as long as the franchisor has a good training programme in place. Franchisees are required to take in an enormous amount of information of varying types in order to learn not just how to operate the business (make pizzas, mow lawns or whatever it might be) but how to market it, manage it and handle the administrative and timemanagement functions that come with being self-employed. A good franchise does not dump all this information on the trainee at once, but provides a series of stages that allow the franchisee to become comfortable in all their various roles before, during and after opening their business. They also provide manuals to refer to in the future. Site selection Because the franchisor has established various figures and percentages that they know will make their business model work, they can accurately assess the potential value of any site. I know one franchisee – a previous Award winner – who had a very successful business in a particular location. When the circumstances of that location changed, the business model became unsustainable. That was not the fault of the franchisee or the franchisor, so there was no point crying about it – with the franchisor’s assistance, he simply found a new location where the model would work. Good franchisors can calculate whether a location is realistic. Systems documentation A good franchise relies upon using procedures which are the result of years of learning, development, fine-tuning and experimentation. These systems need to be properly taught by franchisors to franchisees, and by franchisees to staff, in order to ensure that the customer’s expectations of the franchise

7 1/12/16 3:59 PM

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cover story

are met and that the franchisee is operating in a safe, efficient and profitable manner. Quality franchises document their systems in a way that franchisees can easily follow. Information management As we said above, a quality business model means knowing what the franchisee needs to achieve in terms of both costs and sales in order to be profitable. However, this has no value unless you can measure the same figures that you are actually achieving in your own franchised unit on a regular basis and compare them with the targets, and with the figures being achieved in other comparable units of the same franchise. This is called benchmarking. For benchmarking to be useful, the franchise has to have good information systems in place that are applied consistently throughout the franchise. These days, many such systems use cloud-based technology and may bring together accounting, payroll and point-of-sale software to make comparisons easy (see page 51). However, it does require franchisees to be willing to share information for everyone to get the best from any benchmarking system. Purchasing power Large franchises often have considerable purchasing power; quality franchises make the most of that power to offer real competitive advantages to their franchisees. Purchasing power is not all about getting the lowest possible price: it’s also about terms, service, marketing assistance, rebates and many other factors. A wise franchisor mixes all these elements to get the best possible outcome for the franchise. Transparency on fees

Contact Geoff Luke TODAY 021 957 600, 09 570 1985 www.woolgro.co.nz

Whatever the financial relationships between franchisors, franchisees and suppliers, good franchisors reduce the possibility of confrontation by ensuring that any rebates, commissions, mark-ups or contributions to marketing funds are not concealed from franchisees. Structure

Phone: 09 477 0012



Why buy

A FRANCHISE? Here are the top 10 reasons to become a Books and Gifts Direct franchise owner:

1 The change you’ve been looking for 2 Earn what you deserve 3 Easy-to-sell products 4 Proven sales model 5 Affordable investment 6 Become part of a family 7 Work life balance 8 No risk 9 Business support 10 Expand your business YOU’LL ALSO BE SUPPORTING


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Quality franchisors believe that in order for them to be successful, they need to ensure that their franchisees are successful. That is not to say that they have never had a franchisee fail – franchises can run into all sorts of problems, not all of them business-related. What it does mean is that they have a substantial proportion of successful and satisfied franchisees who have proven that the model works and that the business is structured in a way that enables franchisees to make a fair return on their investment and labour.

3 ongoing business management Having the right product, the right people, the right business model and the right locations are all vital parts of establishing a new business, but ongoing success depends on continual input and response to change by both the franchisor and franchisee. Re-investing in the business Good franchises re-invest in their businesses through product research, systems upgrades, adoption of new technology and other forms of support and marketing. Similarly, they insist upon franchisees upgrading their own premises or systems on a regular basis. If they do this well, it pays off – franchises that reinvested during the economic downturn, for example, strengthened their position with increased market share and improved relationships with both customers and franchisees. Competitive edge New competitors come and go, markets change, customers’ tastes change. Good franchises can demonstrate a solid track record of managing issues and opportunities well, of learning from past mistakes and maintaining their advantage over competitors. New technologies Technology can be a great way to waste time and money but good franchises adopt new technology early when it can be demonstrated to provide real business advantages for franchisees. Signature Homes moved to a cloudbased management system back in 2005, long before ‘the cloud’ even existed. Para Rubber’s point-of-sale software feeds sales and stock data straight through to the accounting side without additional data input. Blink n Clean uses Geo OP and Teletrac to maximise franchisees’ throughput while minimising paperwork. If they work well, such systems are hugely valuable for information management, benchmarking and profitability. Franchise New Zealand

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HOW TO RESEARCH A FRANCHISE Management of performance Measuring and benchmarking franchisee performance is only part of the challenge. A quality franchisor will have procedures in place to monitor and compare all that information, to spot trends and anomalies and to draw issues to the attention of individual franchisees at an early stage. That’s one of the roles of a field manager, and it’s so important that field managers are included in the Awards, too (see page 60).

To work out whether any particular franchise really is a quality franchise, you’ll need to do some research and ask lots of questions. There are many helpful articles on the Franchise New Zealand website – here are four of the most important:

250 Questions to Ask Your Franchisor – A comprehensive list of questions to help potential buyers evaluate both the franchise opportunity and the franchisor company. www.franchise.co.nz/article/ view/77

Your Buyers Guide – Part-time, full-time, indoors, outdoors, retail or restaurant: whatever type of business you’re interested in, there’s a franchise to suit. www.franchise.co.nz/ article/2324

What’s the Next Big Thing in Franchising? – Our tips for six sectors to watch over the next few years. www.franchise.co.nz/ article/1682

It has to be said that while franchisors can offer good advice, franchisees are not always willing or able to take it. That’s one reason why, even in the best franchises, you will always find a small percentage of under-performing franchisees. It’s also why good franchisors help poor performers to get out of the business. Improving profitability

Markets change, tastes change, opportunities change. A good franchisor uses both their industry knowledge and the information they collect to look for ways to boost franchisees’ profitability and protect their bottom line. This may involve increasing buying power, reducing overheads, increasing sales or improving performance (see more at www.franchise.co.nz/article/2403). These are all activities the Awards judges look for. Auditing of standards The value of any franchise lies in its reputation for consistency and reliability, whatever product or service it offers. That’s why good franchises have various auditing procedures in place to ensure that every franchisee is meeting the required standards on everything from product quality to service time, image, cleanliness, layout, uniform and many other key measures. This will be managed through personal visits, mystery shoppers, technology (the managing director of McDonald’s has a screen upon his desk showing service times at every drive-thru in New Zealand) and other systems. Support Most franchises offer some form of ongoing support to their franchisees at different levels, but the best always go beyond the basic in-store consultations. I once attended a franchisee conference where the franchisor had brought in an expert in retail planning to talk about how supermarkets plan the layout of products on their shelves. The franchisees operate vending machines that carry maybe only 25-30 different products, but the supermarket experience helped them consider how best to maximise sales and stimulated an incredibly lively debate. That sort of outside contribution is just part of the broader support that quality franchisors offer franchisees. Good support is not just about encouraging operational excellence – it’s about providing encouragement and assistance with sales skills, marketing, profitability, cash-flow management, calculating break-even, cost control, security, personnel management, insurance, staff recruitment and training, goal setting, business planning and so much more. It’s about ongoing education and improvement. And good franchisees don’t just expect the franchisor to provide everything for them – they look outside for learning opportunities too, as Michael Ash explains on page 56.

4 culture The final characteristic that distinguishes quality franchises from the rest is the culture: the mood within the franchise, the sharing of common aims and ideals and the level of trust that exists between franchisor and franchisees that each will do their best for the good of all concerned. This is developed in a number of ways: Aligned expectations Good franchisors ensure that new franchisees have a clear understanding of their roles and responsibilities, along with realistic expectations of what they can hope to achieve in the franchise. This helps to build trust right from the start. Communication Having a variety of communication tools helps keep everyone informed and on target, and helps to prevent misunderstandings. Phone calls, emails, regular meetings, conferences and visits all help. Quality franchises also franchise.co.nz – PUTTING PEOPLE IN BUSINESS

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Find the Right Franchise – A handy step-by-step guide to choosing the franchise that best suits your own needs. www.franchise.co.nz/article/ view/639 START HERE

Assess your own position Question the franchisor

Evaluate the franchise

Talk to franchisees Congratulations! All that research will give you every chance of success. Now commit to buying your chosen franchise and give it your all

Get the money right


Learn about franchising Research the industry

Take good financial advice

See a specialist lawyer

Check what you’re paying for


So a franchise isn’t for you. That’s ok – better to find out now than when it’s too late


Look for another franchise?

Yes Yes

Same industry?


encourage both formal and informal communication between franchisees, with intranets and online discussion boards proving especially valuable in systems where franchisees may be far apart. Franchise Advisory Councils Franchisee consultation and participation in strategic planning is actively welcomed by the best franchises through advisory councils and, in the larger franchises, committees on sub-topics such as marketing. Involving franchisees in decision making not only enables a wider understanding of the issues that the franchise faces; it encourages buy-in to the decisions and produces better results. Dispute management Franchising is about business and personal relationships, and relationships can go wrong. The mark of a quality franchise is not that it doesn’t have disputes, but how it handles those disputes when they arise. Good franchisors respond quickly, listen to issues and seek early agreement on the way forward. If agreement cannot be reached, they seek mediation. However, if there is a problem that affects the franchise as a whole, they take decisive action to protect the brand and the investment of other franchisees. Confidence in leadership According to Greg Nathan of the Franchise Relationships Institute, ‘Effective leadership is the single most important factor in the long-term success of a franchise network.’ The market is constantly changing and no franchisor will make the right decision 100 percent of the time. Even within the same system, what works for one franchisee will not work for another. But if the franchise has a leader who can set a clear direction and communicate it to everyone involved, who is seen to listen to franchisees’ concerns and is trusted to deal in an honest and straightforward fashion, it will enjoy a culture that makes facing the challenges of business life a much more positive experience for all concerned. It’s important that a new franchisee be familiar – and happy – with the culture of the franchise before they finally decide to buy the business. If you are comfortable with your new colleagues and share similar goals, you are far more likely to achieve your ambitions.

it’s about security The quality of a franchise is not measured by immediate financial return but by the long-term, sustainable rewards possible from the effort you put in. As a long-time employee, new Supreme Franchisee of the Year Michael Ash has plenty of faith in the Mister Minit franchise but, as he rapidly discovered, success came down to his own hard work and to his willingness to learn and apply all the skills he needed to run his own business. Buying a quality franchise won’t necessarily make you get rich quick, but it will provide increased security and reduce the risks involved in starting up your own business. It will also make it easier to raise finance, manage your business and maximise the return on your investment. about the author Above all, it will help you enjoy the experience and achieve your goals. To quote Michael again, ‘I’ve progressed personally in ways I couldn’t have imagined as a company manager, and I’m now enjoying the benefits and personal rewards that owning a business can bring.’

Simon Lord is editor of Franchise New Zealand media and has worked in franchising in NZ and the UK for over 30 years. Inclusion of any franchise system by name within this article does not imply endorsement by the author or publisher.

9 1/12/16 3:59 PM



Palmers - Garden Retail Innovator The


Humble beginnings Mr AW Palmer opens a nursery in Glen Eden.

family bus iness



uniquely kiw i Stanley Palmer opens NZ’s first retail garden store, revolutionising the way gardeners shopped forever.


Setting the standard in modern garden retail; Tauranga wins coveted NGINZ Garden Centre of the Year 2012/3 & 2014/5.

market inno va to r



lifestyle destinatio n

Petone store opening Q3 2017, includes a licensed café, florist, outdoor living and home décor set in a modern retail complex.

Celebrating 50 years of garden retail innovation.


A new era of garden retail is born. The new Albany store wins Red Award, for excellence in Retail Store Design, Home Category.

Join the brand which has been leading the way since 1912. Turnkey investment between $1.8 - $2.2m. contact Murray belcher united franchise systems murray.belcher@ufsltd.co.nz 021 483 500

opportunity: business & commercial

tested and

APPROVED Jim’s Test & Tag franchisees are flat out on electrical inspections


y wife is a bank manager, so she’s one of the most risk-averse people on the planet, but she could see Jim’s Test & Tag was a winner!’

The speaker is Peter Mahon, who bought the Te Rapa (Hamilton) franchise of Jim’s Test & Tag two years ago. A licensed aircraft engineer by trade, Peter’s destiny changed after he was made redundant. ‘I was pushing 60 at the time so it was a bit of a worry, but I had a friend in Jim’s. I made the call and the rest is history. Within 20 months I was doing so well that my wife and I thought we’d buy the Waikato region and become the area franchisors. ‘I know how good this business is. As a franchisee, I make far more than I did as an aero engineer and I have far more personal freedom. If you do a good job for your customer and are honourable, then you should have repeat business for years to come.’ Jim’s Test & Tag provides testing and tagging services to electrical equipment in workplaces throughout the country, as well as fire extinguisher inspections and sales. All fire inspections are in full accordance with NZS4503:2005. ‘The updated Health and Safety regulations that came into force in April mean that Kiwi businesses must take steps to ensure their workplace is safe for everyone,’ Peter explains. ‘Typically, equipment on building sites needs to be checked every three months, while on-premises equipment in workshops needs six-monthly testing – even certain office machines need annual testing. It’s a growth industry and it’s keeping us all very busy.’

you don’t need to be an electrician Malcolm Bradley, the East Coast regional franchisor, explains that you don’t need to be an electrician or Health & Safety professional to be a Jim’s Test & Tag franchisee. ‘The AS/NZS 3760 Standard details how testing should be carried out for all electrical appliances and equipment that connect to New Zealand’s low voltage power supply, and Jim’s provides all the training, equipment and systems necessary to create a regular testing programme for your clients.’ Malcolm used to be in the laundry industry. ‘With two small children, I really wanted a business that allowed me quality family time,’ he explains. ‘A friend introduced me to Franchise New Zealand magazine and as a result I learned about Jim’s. The franchise is very choosy and only grants territories to people with the ability to succeed, rather than just selling franchises. The result is a network of dedicated, successful professionals. That’s a huge benefit to new franchisees. If you’re on your own, who can you call when you have a problem? Well I’ve got 35 people to ask right here in New Zealand, and another 170 in Oz. There’s always someone who can help!’ Peter Mahon agrees: ‘I very much like the culture of the group. We all talk franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Jims Test and Tag 11.indd 1

New franchisee Daniel Burrell getting out and about

to each other, we wear the same uniform and we have no qualms about ringing each other with problems or advice. And if one of us gets a big job, we all collaborate to get it done.’

no shortage of work Over in the Bay of Plenty, Cee Kay and Richard Blakey say that there was no shortage of work even before the new legislation. ‘Companies are becoming much more aware of their responsibilities, and the penalties they face if they don’t comply,’ says Richard. ‘Our franchise has been so busy in the last two years that we’ve become the local franchisors, recruiting new franchisees just to keep up with demand!’ Richard spent 30 years as an auto electrician in the UK, while Cee was used to working with people as manager of a charity. ‘We wanted to work for ourselves and the more research we did the more we felt Jim’s would provide us with a proper structure and proven business model. We’d never owned a business so the franchise gave us a lot of confidence,’ says Cee. ‘We nearly bought an independent business at one point, but we’re glad we didn’t – we realise now it would have been so much harder,’ Richard says. ‘Jim’s provided us with a blueprint to work from, a complete package. Then there’s the Jim’s brand and marketing which brings in so much work because it’s a name people trust. When you’re running your own business, that’s no small thing.’

time off for golf Jim’s Test & Tag has territories available in many parts of both the North and South Islands. The investment is around $75,000, which includes full training and all the necessary equipment to provide a totally professional service. Richard and Cee speak highly of the three-week Jim’s Test & Tag training course in Melbourne, which provided not just technical training but everything they needed to set up a successful business. ‘And it’s constantly supplemented with development courses, specific training and marketing programmes via the Jim’s intranet,’ says Cee. ‘We are well on track with our targets, have a constantly-growing client advertiser info base and we still get time for golf on Wednesdays.’ Jim’s Test & Tag One last piece of advice for anyone looking at the Jim’s Test & Tag franchise? Peter, Malcolm, Richard and Cee all agree: ‘Grab it and go for it!’

www.jimstestandtag.co.nz Contact James Jacka P 0800 454 654 info@jimstestandtag.co.nz

11 1/12/16 7:42 AM

opportunity: retail

FOOTLOOSE IN THE CITY If you love shoes and love retail, you’ll love being a footloose franchisee


sk any of the footloose store owners what they love about the business and the reply will inevitably be ‘the customers – and the shoes, of course.’ While many footloose franchisees didn’t have previous experience in retail, time has shown it’s not critical for the success of the business. As footloose franchisor Philip Pryde explains, ‘A passion for shoes and the exciting fashion industry, combined with the desire to match people and shoes, are what’s required. If you have those, we have all the back-up systems you need to support your business.’ With 19 stores in towns from Pukekohe to Invercargill, footloose is the largest group of its type in New Zealand. Footloose specialises in selling the latest in quality women’s footwear and accessories and has become synonymous with some of the better known lifestyle and fashion brands.

But the support goes beyond product, says Philip, ‘We have spent a lot of time refining our best practice systems to offer franchisees the full range of inventory control and MYOB accounting services. There are quarterly conferences, where suppliers present their ranges and the stores build their collection for the upcoming season, and these are also a good opportunity for the store owners to meet one another and compare notes. Following initial training, our extensive management team provides ongoing support in various ways.’

city opportunities Footloose is now looking for new franchisees for start-ups in the major cities, including Auckland, Hamilton, Wellington, Christchurch and Dunedin. Investment starts from around $200,000 +gst. ‘For anyone with a passion for fashion retail and the desire to own their own business, this is a rare opportunity,’ says Philip. ‘Footloose is already a well-known name in New Zealand with all the advantages of scale behind it, yet the biggest markets are only now becoming available. Contact me now to find out more about footloose opportunities in your city.’

advertiser info Footloose Shoes www.footloose.co.nz Contact Philip Pryde P 0-9-298 0653 M 021 934 080 ppryde@footloose.co.nz

From its strong base in provincial New Zealand, footloose is now looking to take its offering to the larger cities. ‘With the buying advantages, established franchisee training systems and high-performing financial model, there’s a great opportunity waiting for the right operators,’ says Philip.

making women feel good Philip Pryde has been in the footwear industry all his life, starting in his father’s shoe store over 45 years ago and taking control of the family company before it grew into footloose in 1993. He launched the franchise in 2003. ‘Our success is due to a basic philosophy: we want to make the New Zealand woman feel good about herself in shoes from footloose. We do this by sourcing the latest designs from tried and trusted suppliers who use only the best materials and stand behind their product with customer guarantees. Not only do the stores sell shoes, boots and sandals, but many have a beautiful range of handbags and some even sell jewellery. There is a footloose loyalty programme that recognises VIP customers and rewards them with discounts on purchases, early bird offers and invitations to special events. ‘We believe any shopping experience should be an enjoyable one and footloose has a staff training programme to ensure customers are fitted with the correct shoe. The physical store experience is also recognised as an important factor, with the award-winning design of the stores providing a relaxed environment to make those all-important decisions regarding the latest fashion.

Key city opportunities available in Auckland, Hamilton, Wellington, Christchurch & Dunedin.

group support, individual feel Months before each summer and winter season, the range is put together by the footloose buyer and range builder in collaboration with franchisees. ‘This means that each store can have its own individual feel as well as carrying the core footloose collection,’ explains Philip. ‘The fashion industry is a fast moving beast and footloose is fortunate to have a young energetic support team who look after the range building and marketing to make sure the stores have the best product to sell and the best merchandising. Franchisees enjoy preferred supplier relationships, terms and discount structures. These ensure increased sales, increased market share and, most importantly, healthy gross margins.’

12 Footloose 12.indd 1

Secure your business future, contact us today, Footloose Franchising Systems

phone 09 298 0653 or email ppryde@footloose.co.nz Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:42 AM

opportunity: food & beverage

Great cafés need a great roast and great baristas. Columbus Coffee has both

the art of great coffee Roast Master David Burton


olumbus Coffee has always been dedicated to serving real coffee, ever since its first café and roastery opened on Auckland’s High Street in 1995. Twenty years on, there are almost 70 Columbus cafés around the country, all with the same focus on superbly-roasted coffee and equally superb food.

Coffee listen to the franchisees and really care for us. Support has been fantastic and they always seem to be one step ahead of every other brand in their marketing.’

David Burton is one of the founders of Columbus Coffee. He was one of the original driving forces behind New Zealand’s espresso scene and, to this day, every roast takes place under the watchful eye of David and his team. ‘We started roasting our own beans when we opened the first outlet and have developed our taste profiles to suit the Kiwi palate,’ he explains. ‘Today we do small batch roasts, just 25kg at a time. That’s quite something given the volume of coffee we sell across the group, but true craft roasting in this way helps maintain the quality and consistency of our blends.

Ian and Tess France have found the same thing. ‘Neither of us knew anything about running a café before we bought our franchise, but Columbus has been a popular destination here in Riccarton for 12 years. We’d been customers many times so when the owners wanted a new challenge we decided to take the bull by the horns and change careers,’ says Ian. ‘As we found, Columbus makes it easy to learn and then it’s a matter of being hospitable to everyone who comes in.

‘There is a deep-seated subtlety to the whole process which produces a real strength of flavour. Columbus customers certainly notice the difference if they try an inferior coffee somewhere else, which is yet another reason why our customers become loyal fans.’

producing a better cup of coffee Of course, producing a great cup of coffee also requires a great barista, which is why every franchisee receives training support from Columbus’s own Head Barista Trainer. In Whangarei, franchisees Lynda and Glen Burgess have one of the country’s top baristas, Brittany Cox, to lead their team. ‘Brittany has an amazing talent for being able to talk customers through the tasting process without blinding them with science. ‘Our reputation for having the best coffee in Whangarei is key to the success of our business. We already have 18 staff and we get through over 40 kilos of beans per week, so business really is booming.’ Sam Laurie

Lynda and Glen opened their Columbus Coffee franchise within Mitre 10 MEGA in Whangarei four years ago. The collaboration between the brands has proved to be highly successful in 31 locations around the country, and Whangarei is no exception. ‘The combination has proven to be as big a winner as we hoped,’ says Lynda. ‘We have a franchise of which I cannot speak highly enough. Columbus


Columbus 13.indd 1

customers love their coffee

‘Of course, coffee and baristas are central to the success of the brand. The beauty of the Columbus system is that we’ve been able to train all our staff and bring them up to the same level, so customers don’t notice if their favourite barista is off for the day – their coffee will be of an equally high standard every time. We have two brilliant baristas on our team: one who was a franchise trainer in the UK, and Sam Laurie, who just won Columbus Coffee’s popular Barista of the Year competition – an annual event that assesses baristas from all over the country to an international standard. Winning brought quite a bit of kudos to the store, but perhaps best of all was the regular customer who promptly bought Sam a bottle of champagne! It quite blew my socks off, but was a superb example of how important coffee is to our customers – and how strong the relationship is between our customers and our baristas.’

develop and grow Columbus Coffee remains a proudly independent, proudly New Zealandowned and operated franchise. General manager Peter Webster says that the company still has new franchises available in many parts of the country, including growing metropolitan areas. ‘Opportunities in Mitre 10 MEGA and high street locations are available from $280,000 to $400,000,’ says Peter. ‘It’s a sizeable investment, but the returns can be excellent. We put a great deal of effort into providing our franchisees with everything they need to run successful, advertiser info sustainable businesses. You don’t need hospitality experience, but you Columbus Coffee do need to have good people and PO Box 911 030, Victoria management skills. Street West, Auckland 1142 ‘As Lynda in Whangarei said, we work with our franchisees to develop and grow. If you like our culture and fancy building a highly successful business on the back of our reputation for great coffee and great food, I’d like to hear from you.’

www.columbuscoffee.co.nz Contact Peter Webster General Manager P 0-9-520 1044 M 021 883 852 peter@columbuscoffee.co.nz

13 1/12/16 7:43 AM

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managing a franchise: financial matters

EXPORTING YOUR FRANCHISE Philip Morrison of Franchise Accountants offers some tax tips on taking your franchise system offshore


t the Franchise Conference earlier this year, a panel of international achievers gave any franchisors thinking about expanding overseas some simple advice: ‘Go for it!’ But it was a revealing moment when Aaron Toreson of Link Business Brokers was asked what he would do differently in hindsight. He said, ‘Take tax advice early – it’s an expensive thing to fix later.’ Aaron is right: launching internationally requires significant investment in planning and preparation. Here are some of the international tax matters to be considered when taking your franchise system offshore.

avoid double taxation When receiving income from offshore, you can easily end up paying over 50 percent tax if the same income is taxed twice – once in the country it is earned, and again when it is repatriated to New Zealand. Unfortunately, this is exactly what happened to one of our clients who entered an offshore market by signing up contracts before seeking tax advice. I still remember the silence on the phone when I told them about the tax implications of what they had done. The cost of putting things right later can be significant. beware localised tax laws Every jurisdiction has different tax laws which can potentially have a significant impact on the profitability of a business model by increasing cost structures or reducing margins. The last thing you want to do is grant a master franchise which is fundamentally unsound. Accordingly, tax advice needs to be sought during the due diligence stage of entering any new market. beware second-hand tax advice Tax advice is not ‘one size fits all’ – each franchisor’s circumstances need to be evaluated on their own merits. I was once presented with a secondhand tax opinion for entering a particular country that was appropriate for the purpose it was written for, but was not applicable to my client’s circumstances. The desire to save a few dollars by taking recycled advice at face value would have ended up costing them much more, as they would have paid more tax than necessary. avoid increased compliance costs Different structures can have different tax treatment and different tax consequences; some also have the potential to increase your compliance costs. That’s yet another reason why getting the right advice first can save you money.

Some of the Franchise Accountants team with Philip Morrison, far right

As Derek Lilly of Dream Doors, the newly-crowned winners of the Exporter of the Year Award (see p56), says, ‘We’re franchisors – we don’t know what we don’t know about tax. We needed specialist advice so we sought out advisors who understood us, our needs as franchisors, and had the commercial and tax expertise. The team from Franchise Accountants provided the advice we needed to get our structures right and move ahead with confidence.’

take specialist advice If you’re looking at expanding overseas, it’s therefore vital to take specialist advice first. Not all tax advisors are created equal. Select one who has a proven track record, who has demonstrated commercial experience in franchising and understands the nuances of franchise businesses, as well as the necessary tax knowledge. Ask for references from other franchisors. Enduring tax benefits mean the right advice will pay for itself many times over, says Paul Hydes, the franchisor of Kiwikrane & Koalakrane. ‘When we launched Koalakrane into Australia a few years ago we sought advice from Franchise Accountants. They understood our business, identified what structures worked best for us to be tax-efficient and had the expertise to guide us on the best ways to do this. We are still benefitting from this advice today.’

what information will your specialist tax advisor need?

Your advisor will require information to determine the appropriate tax structures and tax strategy. We recommend you cover the following in your initial brief. This is not an exhaustive list, but will provide a starting point. • What is your master plan? Your vision? Tell your story. This provides the context and insights to the outcomes you wish to achieve. • Do you plan to operate directly in the destination country or via a joint venture partner, development agent or master franchisee? • Who will oversee the offshore operations? If you are transferring key personnel, you may require advice from an immigration consultant. • Where will they operate from? For example, will you operate virtually or via an offshore office? • How will you fund the market entry? Will there be investors here or offshore? How will funding be accessed? • Are there any start-up grants or government assistance available in either country? • What is your current group structure? How will that change to meet new challenges? • What is your IP ownership and structure? How will you protect your IP in the destination country? • What is your exit plan and time frame? • Who is your franchise lawyer? Getting the right advice will require collaboration on tax, commercial and legal matters. Consulting a lawyer with both franchising and offshore experience in this arena is essential.

conclusion In conclusion, if you’re taking your franchise offshore, look before you leap. It’s a big enough challenge without worrying about how you bring the profits of your efforts back home. Using an advisor with the right experience will allow you to move forward with confidence and focus on building your empire. Learn from those who have gone before, like Jasmine Kiihfuss of the Giggle Entertainment franchise, which has just expanded to Australia. ‘Having expert advisors advertiser info has given us the confidence to focus on what we do best and Franchise Accountants allowed us to grow our franchise www.franchiseaccountants.co.nz system even further,’ she says. And remember Aaron’s words of wisdom: ‘Take tax advice early – it’s an expensive thing to fix later.’


Franchise Accountants 15.indd 1

Contact Philip Morrison P 0800 555 80 20 M 021 22 99 657 pmorrison@franchiseaccountants.co.nz

15 1/12/16 2:32 PM

Subnational Population Estimates: At 30 June 2016 (provisional) Embargoed until 10:45am – 21 October 2016

Key facts In the June 2016 year the estimates indicate:

updates from our website

 

  

15 of New Zealand's 16 regions experienced population growth. Auckland (2.8 percent), Canterbury and Waikato (both 2.3 percent), and Bay of Plenty (2.2 percent) regions grew faster than the national average (2.1 percent). Almost 80 percent of the population growth happened in the North Island, with Auckland accounting for about 46 percent growth. 64 of the 67 territorial authority areas had population growth. The three fastest-growing territorial authority areas were the Queenstown-Lakes (7.1 percent) and Selwyn (6.7 percent) districts, and Tauranga city (2.9 percent). Median age varies across New Zealand, from 31.8 years (Hamilton) to 52.4 years (ThamesCoromandel).

Our pick of the top news stories from www.franchise.co.nz

See the commentary and tables for more information, including annual results.

Statistics show which regions growing fastest

Just four regional council areas accounted for over 75 percent of New Zealand’s population growth last year, says Statistics New Zealand. Some of that growth comes from a record level of migration to New Zealand.

15 of New Zealand’s 16 regions experienced growth in the year to June 2016, and three-quarters had greater increases than in the year to June 2015. Auckland’s population swelled with a 2.8 percent increase, followed by Canterbury and Waikato (2.3 percent each), and Bay of Plenty (2.2 percent). These four regions all exceeded the national level of 2.1 percent growth. The Queenstown-Lakes district overtook the Selwyn district as the fastest-growing territorial authority area in the year to June, with a 7.1 percent population increase.

Franchise New Zealand is much more than a magazine. To keep up with the latest news, issues and opportunities, go to www.franchise.co.nz, subscribe to our free newsletter and follow us on Facebook or Twitter.


Growth in Queenstown-Lakes and the greater Christchurch area accounted for about 73 percent of the population increase in the South Island. ‘The most significant component of growth in most areas was record net migration – more people arrived and fewer departed,’ senior analyst Kirsten Nissen said. ‘Not only was growth high in the big cities, but also in their surrounding areas.’ A record 70,000 more migrants arrived than departed in the September 2016 year. This surpasses the previous annual record net gain of 69,100 migrants in the August 2016 year.

The New Zealand economy is humming along nicely, says the latest Westpac Quarterly Economic Overview, and the building, hospitality, retail and accommodation sectors are all particular beneficiaries. Annual GDP growth hit 3.6 percent in June and the economy appears to have maintained this pace of growth through the second half of the year. ‘While familiar engines of growth including construction and tourism are continuing to chug along, in recent months there has been a broader improvement across sectors,’ says Westpac’s Acting Chief Economist Michael Gordon. ‘In addition, there has been a notable improvement in the dairy sector, which we had expected to remain a drag on the economy.’ The Overview says that an alarming shortfall of housing is having a knock-on effect in other parts of the country, with house prices growing even faster than Auckland in property hotspots such as Waikato, Bay of Plenty and even Wellington. On a nationwide basis, however, the Overview expects annual house price inflation to slow from 14 percent this year to 5 percent in 2017. ‘Low interest rates, strong population growth, the buoyant housing market and an improving labour market have all supported a lift in household spending,’ says Mr Gordon. ‘We expect continued strength on this front over the year ahead.’ Although the stars may be in alignment for the NZ economy for now, the Westpac economists expect the economy to slow in the latter part of this decade. GDP growth is forecast to slow from 3.4 percent this year to below 2 percent by the end of 2019.


After a Napier bakery’s poor wage practices cost it more than $14,000, the Labour Inspectorate says small businesses should be ‘prepared for a visit’ if they are ripping off staff or not keeping proper wage records. Meanwhile, the Caltex chain in Australia has been accused of systemic worker exploitation throughout its franchise network. An investigation by the team of journalists behind the 7-Eleven exposé last year has, according to Fairfax Media, ‘unveiled a brutal franchise structure which some operators claim leaves little option but to defraud workers.’ Caltex Australia CEO Julian Segal has said, ‘Depriving employees of their entitlements is illegal and immoral,’ and has promised the company will review the franchise model, including the franchise agreement, the financial returns as well as the ongoing governance and compliance arrangements. The news is certain to put the spotlight of media and regulators on wage record management and employment practices of businesses on both sides of the Tasman, especially those with large numbers of immigrant staff who may not be aware of their entitlements. To date, there have been no such cases involving New Zealand franchises.

New face making it easy

Lauren Taylor has been appointed as Franchise Business Development Manager for MYOB, and is getting out and meeting franchisors and helping them develop systems that make the most of the information they can have at their fingertips, as well as staying on top of payroll. ‘It’s all about helping franchises build better businesses,’ she says.

FRANCHISE CONFIDENCE GOES ON GROWING The franchise sector is increasingly positive about the outlook for the next 12 months, especially for franchisees, with 54 percent of franchisors expecting improved profitability for franchisees and a further 40 percent expecting them to maintain current levels. The October 2016 Franchising Confidence Index from Franchize Consultants demonstrates positive expectations in many areas. The net 40 percent positivity in outlook for general business conditions among franchisors was markedly higher than that of other research involving general business, although they also saw similar increases from the previous quarter. The ANZ Business Outlook increased to a net 28 percent in September (up from 20 percent in

July) and the NZIER business survey improved from net 19 percent in July to a net 26 percent in October. Franchisor sentiment for franchisor growth prospects continued to gain momentum at net 57 percent compared with a net 46 percent in July. Growth depends on finding suitable franchisees, however, and this continues to concern many – as one respondent commented, ‘Finding good franchisees is my biggest challenge!’ Franchisor sentiment toward access to suitable franchisees was up just 1 percent to net 12 percent, although Service Providers were far more positive with an increase of net 16 percent to net 21 percent. This means business buyers have more choice and franchisors will therefore need to work harder to attract good people. For those buying a franchise, the news is good with 69 percent of franchisors expecting sales levels per franchisee to increase, while operating costs are expected to improve or remain the same by 85 percent.

Australian franchising: growing or not?

sector continues to grow in total sales turnover and employment and its franchisors are confident of further growth in the next 12 months.’

Initial results from the Franchising Australia 2016 survey show that sales and employment within franchising are up slightly since 2014 but numbers are static. The 2016 Franchising Australia survey was carried out by Griffith University’s Asia-Pacific Centre for Franchising Excellence.

The survey finds that the total annual sales revenue for Australia’s entire franchise sector is estimated at $146 billion, up from $144 billion in the 2014 survey. However, this rise of 1.4 percent comes against a background of 2.5 percent inflation in y/e 2014 and 1.5 percent inflation in y/e 2015.

A summary issued by the Centre ahead of the full report says, ‘Despite a relatively flat economy and retail environment, Australia’s franchise

The number of franchise brands operating in Australia has declined by 3.5 percent from 1,160 to 1,120. Professor Lorelle Frazer, Director of the

16 EDIT Web News 2504 16.indd 1

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:46 AM



Australian Franchise Awards – 2016 Poolwerx has won the top title at the Australian Franchise Awards for the third time in its 24-year history. Accepting the award, Poolwerx CEO and founder John O’Brien offered some key messages for what it takes to be ahead of the crowd. ‘Having a culture of innovation is not enough: you also need a structure and strategy for innovation, having rewards for innovation, having people and the environment in which it’s pretty cool to make mistakes and to push the boundaries. Sometimes mistakes are good.’ The full list of winners at Australia’s MYOB FCA Excellence in Franchising Awards for 2016 is: Franchisor awards Australian Established Franchisor of the Year – Poolwerx Australian Emerging Franchisor of the Year – Jump! Swim Schools International Franchisor of the Year – Pandora Jewellery Excellence in International Franchising – GJ Gardner Franchisor Social Responsibility – Bridgestone Select

Franchisee awards Multi-Unit Franchisee of the Year – Daniel Mesiti & Anthony Stahl, Boost Juice NSW Single-Unit Franchisee of the Year, Two or More Staff – Chris Wall & Robyn Mitchell, Pizza Capers ACT Single-Unit Franchisee of the Year, Fewer than Two Staff – Shaun Birley & Sam Orders, InXpress NSW Franchisee Community Responsibility and Contribution – Ryan Kirkham, Bakers Delight QLD Industry awards Field Manager of the Year – Stephen Halls, Poolwerx Supplier of the Year – Franchise Relationships Institute Franchise Woman of the Year – Natalie Brennan, FoodCo Franchise Innovation – Boost Juice Excellence in Marketing – Specsavers

See page 56 for results of this year’s Westpac New Zealand Franchise Awards.

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STEWART GERMANN LAW OFFICE SGL Lawyers have looked at thousands of Franchise Agreements and act for Franchisors and Franchisees Nationwide If you want: • Specialist Franchise Skills  • Experienced Business Lawyers • NZ and International reputation • A proven track record  • Outstanding References 

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in brief • New Zealand has been named by The World Bank as the best country in which to start a new business. The news follows a recent report which showed New Zealand outranked Australia, China and Canada in competitiveness, but suggested infrastructure, government bureaucracy and innovation are holding us back. • The government has moved to make it tougher for would-be migrants to gain residency under the skilled migrant and

family sponsored categories. It plans 5,000 fewer approvals over the next two years (a reduction of just over 5 percent). • The Franchise Times Top 200 reports that the 10 largest franchise brands in the US collectively lost systemwide sales last year. The news wasn’t all bad, though – the other 190 franchise brands featured had an excellent year, up nearly 7 percent in what the report calls ‘the best show of franchising force in 5 years.’

read more on all these at www.franchise.co.nz/updates

Centre, said this gradual reduction in franchise systems is expected as the sector continues to mature. ‘Franchise brands have continued to merge and consolidate to remain sustainable and to grow,’ she said. ‘Whilst the number of brands has declined, individual franchise systems have grown internally with modest increases in the number of franchise units.’ A similar survey will take place in New Zealand in 2017, the first since 2012 (see page 36).


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We are passionate about Franchising! CALL US NOW 09 308-9925

17 1/12/16 7:46 AM

“I love the systems and the professionalism of Just Cuts, and to me, it is Just Cuts all the way.” Aroha from Queensgate, Wellington

“After being a stylist at Just Cuts, Hamilton for 5 years, I jumped at the opportunity to become my own boss by taking on a Just Cuts in Tauranga. Even though I had no business experience, I trusted the Just Cuts business model and the support provided.” Jenni from Bethlehem, Tauranga

Style Cuts™ cut






18 Ads 18.indd 1

Contact NZ Master Franchisor, Scott Wallace, today for a confidential discussion on how you can be a part of this long standing successful franchise. Opportunities exist in all areas of New Zealand and come with leading support systems as well as a motivated management team that is New Zealand based. Just Cuts offers you guidance at every step. The systems and Just Cuts business model have been developed to ensure that owners

do not need to have any experience in hairdressing; just a motivation to succeed. With over 20 years of franchise experience, purchasing a Just Cuts franchise can help you to create a business that can grow to any size you wish. Many of our owners now own multiple stores. Contact Scott Wallace on 027 277 7071 or scott@justcuts.co.nz

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:46 AM

opportunity: business & commercial


is now SBA is looking for play-makers, game-changers and code-jumpers as it changes the face of small business accounting


obody’s perfect – but a team can be. So says Craig Gardiner, the general manager of SBA (Small Business Accounting), and the keen rugby fan is looking to strengthen the SBA team as the franchise keeps expanding. ‘SBA (Small Business Accounting) has been supporting New Zealand’s small business owners with their tax and accounting needs since the 1990s,’ says Craig. ‘The group has grown from small beginnings and now has over 50 branches nationwide working with over 22,000 small businesses. In the past couple of years, our network has really hit its stride and we’re looking for more high performers to join us and take our service to even more Kiwi business owners. ‘Like all teams, we have our play-makers like Ben Smith and our gamechangers like Beauden Barrett – people who bring their own skills and experience to the brand and have used them to help others achieve. We also have our code-jumpers like Brad Thorn – franchisees who have come from corporate or in-house accounting roles and are now working shoulderto-shoulder with the owners of small businesses of all shapes and sizes. ‘Not everyone can move from code to code and be a rock star, as Israel Falou showed when he tried his hand in AFL, or Jared Hayne in NFL. But if you do have accounting or business advisory skills, then you could find that they are very transferrable to your own SBA business. If you’re looking to strike out on your own, but want the confidence of a trusted brand behind you and a team of supporters on and off the field, then we want to talk to you.’

real added value Craig explains that accounting is changing and SBA is right in the forefront of making accounting accessible through its retail locations, affordable through its monthly plans, and immediate through the provision of timely information that enables business owners to make informed decisions right now rather than waiting until the year end. ‘That change has only accelerated over the last 12 months, which have been full-on for the group as clients have switched away from incumbent desktop products to fully embrace the benefits of cloud-based accounting solutions. ‘Don’t get me wrong – just because the data sits in the cloud and is available anywhere at any time doesn’t mean that business owners suddenly want to do their books while sitting in the bath or out on the boat. But what it does mean is that there’s no more looking backwards, no analysing the books and finding out how the business really performed after the fact – no more trying to change the ship’s direction after it’s already on the rocks. ‘This ability to analyse real time data and make informed decisions is incredibly valuable – but, of course, it only works if you are working with your accountant on a regular basis, and that’s the real added value that SBA franchisees nationwide provide to their clients. This ongoing franchise.co.nz – PUTTING PEOPLE IN BUSINESS

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collaboration has revolutionised the accountant/client relationship and is helping businesses throughout New Zealand improve profitability and return on investment.’

why buy a franchise? SBA’s reputation for helping small businesses means ongoing demand for franchisees to open more offices in cities and regional towns throughout New Zealand. So if you’re thinking of switching codes or joining a winning team, what benefits can SBA offer new franchisees? ‘First there’s the brand, of course,’ says Craig. This not only helps attract new clients but puts a real value on your business when the time comes to sell – it’s an asset that doesn’t just depend on your own reputation. There’s the systems which have been specifically designed to assist small businesses with maximum efficiency, and which are backed by key relationships with major suppliers such as Xero. There’s the marketing to help you get established and grow your business as fast as you can comfortably control. And there’s the structured support and training from the franchisor and the relationships with other franchisees which will keep you up-to-date with the latest changes and mean that you always have others to call on when you need it. ‘Oh, and you don’t have to have expensive offices or a long commute, either – this is the perfect time to get out of the CBD and live where you really want.’

kick off a conversation Opening your own SBA outlet costs just $42,000 +gst, with an additional $15,000 allowed for shop fit-out and other capital outlay. ‘While a lot of our franchisees do have bookkeeping or accounting experience, many also have backgrounds in commercial, managerial, business ownership or banking,’ says franchisor Adam Parore. ‘So if you have relevant experience, we can help you succeed in your very own SBA business. ‘Our team is ever-growing, everimproving – we just need people with the right skill-set to continue to take SBA to the top of its game as the leaders in providing small business owners with accounting and financial services. ‘So whether you’re a game-maker, a game-changer or a code-jumper, join us on our record-breaking run. Call us today and let’s kick off a conversation.’

advertiser info Small Business Accounting PO Box 47 818, Ponsonby, Auckland www.sba.co.nz Contact Adam Parore P 0-9-378 0934 F 0-9-523 0355 adam@sba.co.nz

19 1/12/16 7:47 AM

Be part of the fast growing success story: • • • •

An iconic and well-known brand NZ’s most competitive franchise fees in the bedding industry A supportive network of individual owner operators A co-ordinated professional national marketing programme and co-operative advertising opportunities

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Strong supplier partnerships Access to the world’s latest bedding technology Access to exclusive products Full training and ongoing support And much more… get in touch with us today!

To find out more and register your expression of interest contact Cindy on 027 525 1424 or cindy@bedsrus.co.nz

opportunity: business & commercial

BUSINESS BUILDERS Nettl franchisees are web marketing experts in a market of massive potential


n astonishing 50 percent of New Zealand businesses don’t have their own website. Given the profusion of hand-held devices as the primary source of information for many people these days, that means a lot of lost business for many SMEs. But getting on the web can be a confusing and expensive process, so they haven’t bothered – and that, says Lawrence Evans of Nettl, means a huge opportunity for Nettl franchisees. ‘Nettl makes the internet accessible for businesses,’ Lawrence explains. ‘Operating from highly-visible retail locations, Nettl franchisees bring business owners and designers together to create websites that look good and are effective marketing tools. There’s no complex coding or technical talk; all that has been done by our back-office team in the UK. They have created a set of building blocks that are simply put together to create what the client wants.’ It’s an approach that has really taken off. By Christmas, there will be over 100 Nettl outlets in the UK and the first 4 are already operating in New Zealand – including the first franchise. ‘Starting with zero customers and a brand new team 18 months ago, our pilot store in Petone achieved over $200,000 sales – well over breakeven for the franchise model – in its first year, and we’re forecasting $350,000 in year two,’ says Lawrence. ‘That means a significant return on investment for franchisees.’

proven route to success The success of Nettl should come as no surprise. The franchise has been developed by the team behind Printing.com, the brand that brought affordable four-colour printing to the SME market through the intelligent batching of work from up to 64 customers from different parts of the country in one job ‘so they all subsidise each other,’ as Lawrence puts it. ‘Nettl does the same. A lot of web devlopers will code everything from scratch, which is terribly wasteful. Can you imagine going to an accountant to get your books done and him saying “You’ll have to pay me to develop some software to do that?” It’s simply not necessary. By using proven building blocks, Nettl designers can create fast paths to quite complex capabilities with just the click of a button. ‘Contact details, location, hours, products and services, catalogues, bookings, e-commerce and transactions… customers expect to find businesses online and to be able to interact with them. Nettl makes it easy and affordable. Lawrence Evans franchise.co.nz – PUTTING PEOPLE IN BUSINESS

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‘And once the website goes live, that’s the start of a second stage. Nettl’s concierge service provides hosting, ongoing SEO, social media management, Google analytics reporting, and tracking where on the site the customers are going and what they’re doing. We have an hour-long review session with the client every month to plan the next step and ensure their site is generating the results they want. It’s the nature of the internet that websites evolve so we work to keep clients’ sites relevant with quality hits, driving traffic and building credibility. It builds recurring income and, because the UK market is some 12-24 months ahead of ours, we are always fully prepared for the next trend.’

no web experience needed It’s important to recognise that Nettl franchisees do not need to be web designers themselves. ‘The franchisee is the sales leader, generating the leads, preparing proposals, taking the brief and keeping the clients informed and happy,’ Lawrence explains. ‘They employ graphic designers in-house who work with the Nettl systems to create good-looking, effective websites, which often lead on to other design work, too, such as logos and printed material. Nettl franchisees have access to the full range of Printing.com products, so it creates another income stream. ‘It means franchisees need sales and marketing skills – the ability to understand a client’s business and what opportunities might be open to them. For example, Nettl could put a small beauty salon’s booking system online so that customers can book without the phone ringing all the time. Too many small business owners work in the business, not on it, so the Nettl franchisee works on their business for them.’

get in quick Nettl franchises require an investment of around $125,000, which includes working capital – an often-overlooked necessity, as Lawrence points out. It also includes full training, site selection, shop fit-out and a full turn-key operation including computers, software, signage and equipment. ‘Apart from marketing experience, franchisees need to be outgoing, understand the value of good design and be able to build and grow a team of between 3 and 10 people,’ Lawrence says. ‘You start with 2 staff, but that can easily grow to 4 by your third year as the business expands. By doing a good job and creating happy customers, every Nettl franchise quickly becomes referral-based.’ With the first franchisee now established in Wellington Central, Nettl is looking to roll out the franchise nationwide. ‘We want to establish ourselves in the main centres quite quickly – we’ve identified seven advertiser info locations in Auckland alone – but we want to hear from strong candidates Nettl for any area. www.nettl.co.nz ‘People deal with people. If you would enjoy talking to entrepreneurs and helping them grow while building a proven, profitable business of your own, contact us now.’

Contact Maree Hansen P 04 232 7653 M 021 820 474 Maree.Hansen@redshift.nz

21 1/12/16 8:22 AM

buying a franchise: legal matters

why use a LAWYER? There’s no excuse for cutting corners when buying a franchise


ccasionally, disappointed franchisees call our office to ask for advice. Their message is almost always the same: ‘We’re in a bit of bother.’ In most cases, they admit to not having bothered to consult a lawyer before buying their franchise. Well, to save you making the same mistake, here’s our list of the reasons why people don’t use lawyers, and the reasons why they should. 1. It’s such a good franchise. It might indeed be a good franchise, or it might just be a large franchise, or it might be a franchise that’s past its peak. A good reputation is important but it’s what’s in the franchise agreement that counts. Use a lawyer. 2. I read through the agreement, it looks pretty straightforward. Oh really? You read all 40 pages of legal jargon and understood the lot? Do you know what the term is and what happens at the end of the term? Do you know who you can sell it to? Do you know what your obligations are and how many ways you can lose the business if you break them? Use a lawyer. 3. I need all my money for the business, not to pay expensive lawyers. There are lots of expenses involved in starting a new business, but it’s easier to think of items such as equipment, advertising or even insurance as investments. Think of legal advice as a form of investment, too – it ensures that you are properly equipped with the knowledge to make the most of your new business. Use a lawyer.

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4. There’s no point in paying a lawyer, the franchisor won’t change the agreement anyway. Franchisors don’t generally change terms and conditions to suit individuals, that’s true, but some franchise agreements are more onerous than others. The time to find out what you are getting yourself into is before you sign, not after. Use a lawyer. 5. The guy who handled our house sale looked it over. Franchising is a specialist area that requires advisors with knowledge of what should and shouldn’t be included, what’s reasonable and what’s unreasonable. They also know most of the players. Use a lawyer - but use a specialist one (see the Directory on page 95). 6. I bought an existing franchise and the franchisee said the agreement was OK. What else was he going to say? He might have been desperate to get out of it. Use a lawyer. 7. There wasn’t enough time. If a franchisor puts you under pressure to sign a franchise agreement, take a big step backwards. You should get all the information you need on which to base an informed decision at least 14 days before having to sign anything. That gives you time to - yes - use a lawyer. 8. I don’t trust lawyers. So you had a bad experience once? Get over it. You need a specialist on your side to help you make the right decision. Start by making a right decision now. Use a lawyer.

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:55 AM

opportunity: health & beauty


foot forward Retail and health care prove a winning combination for Podium Podiatry & Footwear


‘We quickly realised that her knowledge and my business and marketing experience could be a winning combination. Having our own business was something we really wanted to explore, so, still in our late 20s, we returned to NZ and opened our first podiatry clinic.’ Erin and Matthew’s clinic enjoyed immediate success, but they soon realised they were referring $1,500-worth of footwear business out of their hands and into other businesses every day. ‘That seemed a bit daft, so we decided to combine our expertise and opened the first Podium Podiatry & Footwear in Mt Maunganui,’ Matthew says. ‘That was less than four years ago and now we have four very busy stores.’

high traffic, high returns

o succeed in retail these days, you need something a bit different – and that’s exactly what Erin and Matthew Fraser have created in Podium Podiatry & Footwear. With four busy outlets already wellestablished in the central North Island, the couple are ready to appoint franchisees all round the country – and you don’t need to be a podiatrist if you have retail or sales skills.

‘We position our outlets in high-traffic shopping centres for very good reasons. Many people come to us just for sports or running shoes, but others need specialist advice. Equally, podiatry clients find it invaluable to have a knowledgeable shoe shop on-the-spot. An ordinary podiatrist clinic could never afford a prime position, but as a retail outlet we benefit from it.

‘Putting two related businesses under one roof is paying dividends,’ says Matthew. ‘Despite lousy weather this spring with 31 days of rain, turnover is well up in all our stores. Podium Podiatry is going from strength to strength and we need go-getting franchisees and additional podiatrists to turn our name into a national brand. And we need them now!’ he emphasises.

‘One of the first questions we asked ourselves was, “How do we make podiatry more accessible?” Having a visible location is one obvious part of the equation, and we have built the brand with local sports sponsorships, but we’ve also worked to establish professional relationships with doctors, physios, surgeons, ACC and WINZ. An in-store clinic is invaluable for those suffering from all the common complaints or injuries that can occur to feet. All these aspects help to build a very strong and growing customer base.’

‘The flagship Podium Podiatry & Footwear outlet in Mt Maunganui achieved a turnover of almost a million dollars in only its second full year of trading. Demand and opportunity meant more stores soon followed, in Bethlehem, Whakatane and Rotorua. But we can’t do it all ourselves so we consulted award-winning specialists Franchise Accountants to create a proper franchising programme so others can replicate our success in their own areas.’

born of experience In hindsight, combining a specialist sports and comfort footwear store with an in-house podiatry clinic is highly logical, but it took the experience of Erin and Matthew to make it work. The couple met at university where Erin was studying for a Bachelor of Health Science (Podiatry) degree, and Matt a Bachelor of Sports and Recreation. A move to Sydney saw Matt take up a role as a key account manager for Reebok and Erin become a podiatrist in one of Sydney’s busiest podiatry clinics. That meant rubbing shoulders with stars of the NRL footie clubs such as the Sydney Rabbitohs and the Manly Sea Eagles, where Matt helped fit players with the optimal footwear. ‘It was great to be a part of their armoury, getting them into the correct shoes and minimising injury risk,’ says Matt. franchise.co.nz – PUTTING PEOPLE IN BUSINESS

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Erin has recently been appointed to both the Podiatrist Board of New Zealand and the local District Health Board. ‘It’s nice to see her skills recognised and, more importantly, it reflects the realisation that podiatry is an integral part of sports and recreation,’ Matthew says.

massive potential ‘We’re keen to open new outlets, and existing stores may be available as going concerns as we start focusing on franchising. All are currently humming: for example, Whakatane regularly has a ten-day waiting list for the podiatrist and we are recruiting for qualified staff to fill the gap. Actually, Whakatane also proves the potential for Podium Podiatry & Footwear even in regional areas. The town has around 17,000 people, yet in its first year it turned over half a million dollars and made a profit. Multiply that by the population of our bigger towns and cities and you can see the potential for franchisees to make sizeable returns. ‘We’re looking for franchisees with strong people skills, possibly from the retail or health sector, and with an entrepreneurial flair. We will recruit, or assist with recruiting podiatrists as each store opens. Total investment is around $275,000 plus stock, and you can see from the figures that this opportunity has the potential to deliver some serious returns. ‘If you’d like to win with a Podium store in our distinctive Olympic colours, call me – I’d love to hear from you.’

advertiser info Podium Podiatry & Footwear www.podiumpodiatry.co.nz Contact Matt Fraser P 0-7-307 2271 M 021 530 830 matthew.fraser@ podiumpodiatry.co.nz

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opportunity: food & beverage

START SPREADING THE NEWS New York Deli is taking its popular and profitable sandwich franchise nationwide


uge, New York style sandwiches and hearty bagels. High quality natural ingredients. Affordable meals made-to-order in less than five minutes. And a style and attention to detail that makes customers feel relaxed and comfortable while noticing something new every visit. Welcome to New York Deli, a new entrant in the fast-casual restaurant market.

Actually, New York Deli isn’t so new. The company was founded in Christchurch back in 2003 and rapidly became a firm favourite in the city with queues stretching out the doors. A second outlet followed, but then the earthquakes happened. Now, however, New York Deli is back on the expansion trail, better than ever and with vastly-experienced new owners who plan to take the brand nationwide. Mike Parkinson and Jack Meertens are well-known in the hospitality industry, having worked with Burger King for 15 years as they opened 75 stores across New Zealand. They also helped introduce Carl’s Jr. to the country. New York Deli benefits from their experience, combining a carefully-developed menu with strong background systems to ensure a consistent experience for customers and a healthy return on investment for franchisees.

I need a hero ‘Fast casual is the fastest-growing segment in the hospitality sector right now, but you have to get it right,’ says Mike. ‘We’ve put a lot of effort into creating a welcoming New York theme in everything from our décor to a music playlist featuring Frank Sinatra and Dean Martin. Our Hero sandwiches (it’s a New York term, apparently you have to be a hero to finish one) have names like Brooklyn Short Rib and Midtown BLT and are outstanding value, with raving fans from students to tourists, workers to families. In addition, each store is licensed, so they attract a wide variety of clientele throughout all day-parts from breakfast to dinner.’

opportunities in key centres With the new concept fully-proven, supply chains established and successful franchisees already in place, New York Deli is ready to go national and has

identified suitable sites in all the key centres: Auckland, Hamilton, Wellington, Christchurch, Queenstown and Dunedin. Investment levels start from $350,000 and include full training, fit-out with the award-winning store design and all the systems and processes required to run a busy and successful store with a real point of difference.

personality plus ‘Previous food experience is preferred but it’s not essential,’ says Kevin Peterson of Franchise1 Consulting, who is managing applications for the group. Kevin has a strong franchising background himself, having previously managed one of New Zealand’s best-known retail brands. ‘What you do need is the ability to learn, excellent English language skills and the sort of personality to lead a team and create the right energy in your store. You also need great customer service skills and the willingness to work hard to put New York Deli on the map in your own advertiser info home town. ‘If you can do all that and want to join an exciting new chain at the beginning of its journey around New Zealand, I want to hear from you. We also welcome interest from those who want to open multiple outlets in their area. Call me now to find out more.’

New York Deli www.newyorkdeli.co.nz Contact Kevin Peterson M 021 955 834 kevin@franchise1.co.nz

Time to try something new! We have been successfully operating since 2003 in Christchurch, and we are about to unleash ourselves on the rest of New Zealand. If you want a franchise then look at something new, LOOK AT NEW YORK DELI! Spend some time over a leisurely coffee and talk to our existing franchisees. You will be pleasantly surprised. Or you could call our associate company to discuss franchise options: kevin@franchise1.co.nz 021 955 834

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Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:51 AM

opportunity: leisure & education

GIVING BACK sKids franchisees bring joy and support to parents and children


Kids is dedicated to growing awesome Kiwi kids. ‘Our mission is to give every child across NZ the opportunity to benefit from the out-ofschool care programmes our franchisees offer through more than 145 sites nationwide,’ says business development director Chris Bartels. ‘Whether it’s before- and after-school care, sports, art, cooking or holiday programmes, sKids goes to the heart of building the future for our children. ‘All our programmes are MSD-approved so they aren’t just for the wealthy – parents can access Work & Income NZ OSCAR subsidies, and sKids franchisees and their teams help parents get the support they need.’ Three years ago, sKids created the Kiwi Kids Education Foundation, a charity dedicated to giving back to the community in all sorts of ways from supporting a sKids family struggling to put food on the table to donating funds to a fire-damaged school. Recently, to celebrate its 20th anniversary of sKids, the Foundation has given $10,000 back to primary schools through its exclusive FoodStorm programme which aims to teach children how to cook. Emma Torres, the franchisee for sKids in Silverdale, reports, ‘It’s been a roaring success from the moment we introduced it at two of our sites. We loved being part of the solution to childhood obesity by teaching kids healthy eating and cooking habits. Kids are loving it – some parents have reported that their kids have started helping in the kitchen and even started cooking breakfast for Mum and Dad! Through this programme, we are changing the world for these kids and their families a little bit every day.’

rewarding and satisfying Meanwhile, at Anchorage Park in Pakuranga, Faieka Abrahams is going direct to the parents. ‘I don’t know many places where you get a coffee in exchange for handing over your children,’ laughs Faieka. ‘Giving our parents and extended communities a café-style coffee in the mornings is just one of the things we’ve done to give back.

Photo: Howick & Pakuranga Times

‘I’ve been blessed to be part of the sKids community since 2007 and have experienced how our growth has benefited all parties – in particular, our local communities. The Foundation generously donated $500 towards running Food Storm at sKids Anchorage Park, a lower decile school and in turn we offered 20 children the opportunity to participate in this unique programme. Without the support of the foundation, this opportunity would have passed these children by. They absolutely loved the experience and the expressions on their faces were priceless!

‘The Foundation has also sponsored children to sport camps and helped a younger lady who became the full-time guardian to her younger siblings after their mum died leaving three children aged from 5 to 12. She desperately needed good quality care for them during school holidays so she could continue working to provide for them. One can never underestimate the magnitude of helping our families – that’s one reason why this is such a rewarding and satisfying business to be a part of.’

special moments Lee-Ann Werner considers herself fortunate to have opened the 100th sKids site, located at Bishopdale School in Christchurch. ‘sKids is not just about the kids from the local school but about family and the community,’ she says. ‘After the Christchurch earthquakes, families were stressed and children traumatized. To help out our families, we offered parents free care for three hours, three days a week, until our schools were deemed safe to return.  ‘The special moments I have experienced would fill this magazine, and I love the opportunities I have to make a difference – even if it’s just a muchneeded hug!’

giving kids belief in themselves Franchisee Rechelle McNair took the sKids programme to three schools near Orewa. ‘I think some people thought we were a glorified babysitter at first but if that’s what you’re looking for, sKids is not for you! It is a huge privilege and responsibility to run a sKids franchise – from the ages of five to twelve, we may actually see more of some children than either their parents or their teachers do. ‘Yes, it’s a business but we do it first and foremost because it is about having a positive influence and impact upon children and their lives. The programmes offer NZ kids belief in themselves – that’s what gets me out of bed in the mornings.’

make a difference Chris Bartels says that passion like Rechelle’s is essential to run a successful sKids franchise. ‘You also need to be a good leader, well-organised and with the ability to grow a team of 20-30 staff. Many of our franchisees start with one school and develop into multi-site operators so middle-management experience and a sound skill set are vital. ‘As Rechelle says, it is a business and can be very successful, but if money is your only motivation, sKids is not for you. Franchises start from around $45,000 +gst, including full training and ongoing support. ‘We have opportunities available all around New Zealand, including some well-established sites and others waiting for the right person to start. Are you ready to make a difference in your community? If so, call me now.’


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Franchisees Angela and Ian Ramos fundraising for Riverhead School

advertiser info Safe Kids in Daily Supervision PO Box 259 262, Botany, Auckland 2163 www.skids.co.nz Contact Chris Bartels P 0-9-576 6602 P 0800 SKIDSBIZ 0800 754 372 chris@skids.co.nz

25 1/12/16 7:51 AM

buying a franchise: financial matters

Philip Morrison looks at how to calculate whether a franchise is a worthwhile investment


f you’re looking at buying a business, there are two key things you need to know: first, can you afford to buy it and, secondly, will it produce the return you want?

Kelly Sports is offering you an opportunity to own your own business and make a real difference in children’s lives by helping to develop their skills and confidence through sport.

 Simple franchise model that’s easy to understand  Full training in coaching and business management  Great franchise network (currently 35 nationwide)  Flexible lifestyle  Variety of opportunities

A couple of issues ago, we explained how to evaluate your financial position to work out what you can afford – you can read that article online at www. franchise.co.nz/article/2397. To make it easy to understand, we created a theoretical case study of a prospective franchisee called Arthur Hunter and took him through three stages: 1. Working out his personal equity, or net worth; 2. Working out the maximum price he could pay for a franchise, including borrowing; 3. Working out what income he needs to live on, including KiwiSaver and mortgage payments. As a result, Arthur worked out that in his current situation the maximum he is able to spend on a business is $260,000, and he needs it to provide a minimum gross income of $79,120 – in addition to whatever rate of return on investment he and his accountant decide is acceptable. When we left him, he was in the position of starting to get financial information from the franchises he was interested in. What he now needs to do is look at that information and see how it compares to his financial situation. Understandably, franchisors are wary about parting with detailed financial information about their business model, so we’ll continue using a fictitious example here.

Call Paul Jamieson on 021 409 241 or 0800 GO KELLY Email paul@kellysports.co.nz or visit www.kellysports.co.nz


Own your own business Become part of your local community Join a network of retailers committed to customer service excellence Be supported by a team of people dedicated to your success A well-established, profitable business model

STIHL SHOP is a nationwide network of locally-owned stores offering a wide range of high quality outdoor power equipment supported by fully equipped service workshops. STIHL SHOP owners and staff are friendly, approachable and fully trained with a strong focus on customer service and satisfaction. STIHL SHOP opportunities are available for new licensees in locations across New Zealand. For more information on how to join the STIHL SHOP team please contact 0800 864 264, email careers@stihlshop.co.nz or visit careers.stihlshop.co.nz

LOVE YOUR LAND 26 EDIT Will It Make Money 26.indd 1

projections are not guarantees

Something to be aware of is that any figures provided for new franchises are only projections based upon the franchisor’s model and experience in other locations. Although an experienced franchisor should have a good knowledge of the real costs of running the business, they can’t know for sure what level of sales will be achieved in any area before that business opens. The figures provided are therefore not guarantees of performance: just a starting point for further analysis. As a potential franchisee, it’s up to Arthur to determine the assumptions on which the projections are based before placing any reliance on them. This reinforces how critical it is to seek independent assessment of the numbers from a franchise-experienced accountant who has benchmarking data based on like-for-like business performance. Of course, if Arthur looks at buying an existing franchised business, there will be specific data available for analysis (see Understanding the Numbers at www.franchise.co.nz/article/36). However, care must still be taken to ensure that the figures provided by an outgoing franchisee are realistic and accurate.

what’s included?

Here are some questions that Arthur should ask the franchisor to ensure that the information he receives is truly relevant to his own potential business: • Are the projections based on actual performance of other franchisees, or are they calculated on some other basis? • If they are based on actual performance of a franchisee, where was the franchisee located? Why do you believe that this experience is relevant to my planned location? If the franchisee was located in a CBD and Arthur is looking at a provincial location, both sales levels and costs – eg. rent – are likely to vary considerably. Arthur needs to be able to compare like with like. • If the projections are not based on actual performance of existing franchisees, how were they determined? • How long has the business been operating? • How realistic, given my location, is it for me to achieve the sales that you have predicted in the projections? • Can I discuss these projections with an existing franchisee? • What amount of working capital do I require? Is this working capital to be maintained throughout the life of the business or only in the start-up phase? Is working capital included in the quoted franchise investment, or is it additional? • Do you plan to open any further outlets in my city/town/suburb? If so, how might this affect my business? Franchise New Zealand

Spring/Summer 2016

Year 25 Issue 04

2/12/16 10:48 AM

will it make money? what do the numbers say? Assuming that Arthur has had satisfactory answers to the above questions, Figure 1 (below left) shows an example of a projected statement of financial performance for a fictitious franchise that Arthur has become interested in. The business is within his price range, leaving him with a small margin in case it takes longer than expected to reach the point where it can pay his salary or in case of unexpected circumstances. Note that different types of businesses have different types of costs: eg. rent, staff, vehicles, etc. The above has been simplified to give an overall picture of the type of things Arthur needs to consider. It shows that in the first year of operation, if Arthur achieves the projected level of sales then he will be able to pay himself his required salary of $79,120 before tax. However, there will be no return on his investment. This is not unusual for the first year of any business – it is an establishment year, when the new franchisee is learning how to build the business, establishing a client base and starting to develop the efficiencies that will make the business truly profitable. Starting from nothing, Arthur might reasonably expect to see sales grow month-by-month during the first year, putting him in a much stronger position for the second year. Franchise Company - xyz Limited Projected Statement of Financial Performance

figure 1

That’s why he should ask the franchisor for projections covering not just the first year but the first three years – and, most importantly, for details of how other franchisees have performed in second and subsequent years. Franchises generally have fixed terms (5 or 10 years are common) and he will want to be certain that he can make a fair return on his investment during that period. Of course, if he has any sense, Arthur won’t be on his own in doing all this – he’ll be consulting with a franchise-experienced accountant who not only knows what the numbers mean but whether they are realistically achievable in his chosen industry, and even in this particular franchise.

but what if?

Something else Arthur’s accountant would sensibly do for him is a sensitivity analysis showing what would happen if the figures differ to any significant extent from those shown on the projection. This is a very worthwhile exercise from which Arthur can learn a lot about his proposed business. Figure 2 (below right) shows the original projected figures in the second column (Realistic); the column either side show what would happen if sales were lower than projected (Pessimistic) or better than projected (Optimistic). Neither Arthur nor his accountant can predict the future, but this format should allow them to assess this and any other franchise opportunity better.

Franchise Company - xyz Limited Projected Statement of Financial Performance

figure 2 Pessimistic Realistic

Year 1 Revenue Sales Cost of Goods Sold Purchases Gross Profit

140,000 17,430 122,570

Revenue Sales Cost of Goods Sold Purchases Gross Profit





13,200 96,800

17,430 122,570

20,400 149,600

6,600 2,750 1,200 6,000 -0 16,550

8,400 3,500 1,200 6,000 -0 19,100

10,200 4,250 1,200 6,000 -0 21,650

Less Expenses Variable Expenses Franchise Fees (6% of Sales) Marketing Levy (2.5% of Sales) General expenses Vehicle expenses Wages - employees Total Variable Expenses

8,400 3,500 1,200 6,000 -0 19,100

Less Expenses Variable Expenses Franchise Fees (6% of Sales) Marketing Levy (2.5% of Sales) General expenses Vehicle expenses Wages - employees Total Variable Expenses

Fixed Costs Accounting Bank fees Communication expenses Depreciation - vehicle Electricity Insurance Interest - business loan Legal expenses Office Adminstration expenses Rent (if working from home) Stationery Total Fixed Expenses

2,500 350 2,000 4,500 1,500 1,500 10,000 1,000 500 -0 500 24,350

Fixed Costs Accounting Bank fees Communication expenses Depreciation - vehicle Electricity Insurance Interest - business loan Legal expenses Office Adminstration expenses Rent (if working from home) Stationery Total Fixed Expenses

2,500 350 2,000 4,500 1,500 1,500 10,000 1,000 500 -0 500 24,350

2,500 350 2,000 4,500 1,500 1,500 10,000 1,000 500 -0 500 24,350

2,500 350 2,000 4,500 1,500 1,500 10,000 1,000 500 -0 500 24,350

Total Expenses


Total Expenses




Net Profit before Franchisee Salary & Tax less Franchisee Salary Net Profit before Franchisee Salary & Tax Income Tax (shown at 28%) Net Profit before Franchisee Salary & Tax

79,120 79,120 -0 -0 -0

Net Profit before Franchisee Salary & Tax less Franchisee Salary Net Profit before Franchisee Salary & Tax Income Tax (shown at 28%) Net Profit before Franchisee Salary & Tax

55,900 79,120 (23,220) 0 (23,220)

79,120 79,120 0 0 0

103,600 79,120 24,480 6,854 17,626

After Tax Return on Investment Net profit/(loss) After Tax Investment Return on Investment % (Negative Return)

-0 100,000 -0

After Tax Return on Investment Net profit/(loss) After Tax Investment Return on Investment % (Negative Return)

(23,220) 100,000 -23%

0 100,000 0%

17,626 100,000 18%


franchise.co.nz – PUTTING PEOPLE IN BUSINESS 1 EDIT Will It Make Money 26.indd 2

1 2/12/16 10:48 AM

buying a franchise: financial matters In the case of the Pessimistic projection, it shows Arthur actually making a negative return on investment in the first year, whereas the Optimistic figure shows a healthy 18%. This figure is over and above his salary, remember. Once again, it would be important to see the projections for second and subsequent years before making any decisions, and to carry out the same sensitivity analysis on them. Something else which it is worth noting in these scenarios is that while sales figures and variable expenses have been varied, fixed expenses have not. This is because established franchisors generally have a very good understanding of the costs involved in running any particular outlet and can project these with reasonable accuracy, However, if Arthur failed to manage his business properly or failed to apply the franchise system and take advice from the franchisor, he might find even fixed costs increase – reducing his return on investment accordingly. It is very important that Arthur and his accountant work through every number in each projection and work out how realistic they seem and what is the impact of any variation. However, this should be done in consultation with the franchisor. An experienced franchisor should have a good knowledge of the real costs of running the business and be able to advise accordingly; equally, a franchise-experienced accountant should know what is and isn’t reasonable in any particular franchise. For example, a non-specialist advisor might project an increase of 10 percent in variable costs ‘just in case’, which would have a disastrous effect upon projected profitability: however, if the franchisor can show that costs are carefully controlled throughout the franchise system, this would give an inaccurate impression.

decision time

The review process shown above has been simplified considerably for the purposes of this article. However, it shows the elements that Arthur, with the help of his accountant, needs to consider before he is in a position to make the correct decision for his own personal circumstances. Can Arthur live with the Realistic or Pessimistic Year 1 projections if Years 2 and 3 look positive? Would he need extra working capital to see him

through the first year? Are he and his family prepared to live on his minimum calculated income for a year or two as the business grows? These are all questions he needs to ask himself. Of course, Arthur may have other considerations apart from the purely financial, such as job security, the desire to move to another area, the desire to be his own boss or work with a family member. He needs to take all these into account before making his final decision. One other element that Arthur should also consider is the potential profit he might make when he eventually comes to sell the business. It’s certainly true that a good franchise brand can attract a premium over an independent business, but the price Arthur gets will depend upon the level of profit which the business is achieving at that time and the length of time the franchise agreement still has to run. That’s why he should also discuss an exit plan with his accountant even before he starts.

conclusion Although the numbers and complexity differ, the above applies whether you are buying a lawnmowing business or a restaurant. To protect yourself and your family, you must first consider your own financial position, then establish the income that you require from the business and add on a return on your investment. Finally, you must carefully consider the projections for the potential opportunity. Don’t just rely on the projections given to you by a franchisor. Make sure you prepare your own projections and ensure that, if you operate it properly, the business really can offer the returns you want. Lastly, seek the advice of a specialist franchise-experienced accountant who has the experience and comparative data about the author to help you evaluate the opportunity, review the projections and provide you Philip Morrison is principal with an independent opinion. You need of Franchise Accountants, to know before you start that your new an award-winning specialist accounting practice which has business can deliver the results you want worked with franchisees of over and that it will reward you for the effort 200 different franchise brands. you put into it.

Are you looking for a fresh start in 2017? We have franchise opportunities available across the North Island For more information visit bakersdelight.co.nz/franchise or call 0800 225 388

28 EDIT Will It Make Money 26.indd 3

Franchise New Zealand

Spring/Summer 2016

Year 25 Issue 04

2/12/16 10:48 AM

opportunity: health & beauty

Flex Fitness franchisees have no regrets about buying into this proven and effective NZ-developed franchise


ack in 2008, when the concept of 24-hour gyms was taking shape in New Zealand, Hamilton father-and-son team Darren and Tyler Leith looked at the gym industry and saw there was a gap in the market.

results, and we have qualified in-house personal trainers, nutritionists and physiotherapists at each club. They create personalised programmes enhancing results and fast-tracking members towards achieving their goals.’

‘There was the in-and-out, do-it-yourself offering at the basic end of the market, and there were the larger-format gyms, but there was nothing that bridged the gap between the bottom and top end,’ recalls Tyler. ‘We felt there needed to be an affordable option in the middle where customer service was the focus, with a great atmosphere and environment to train in, and where the extra features that aid in living a healthier lifestyle were available.’ The pair created Flex Fitness and found their instinct was correct.

All Flex Fitness clubs also have an on-site supplement bar for members to purchase supplements, pre-packaged meals and merchandise. ‘These are equipped with blenders for protein shakes and smoothies on-the-go. The supplement bar is a “hot spot” in our clubs, providing an opportunity for staff to interact and engage with members, building relationships and assisting member retention,’ Tyler explains. ‘They are a major point of difference which helps Flex Fitness franchisees establish and grow a thriving business.

Today, the Flex Fitness family has several thousand members over eight clubs, with several more currently under construction from Auckland to Dunedin. ‘This is thanks to our franchisees who have bought into the Flex vision to promote a healthier lifestyle by providing a motivating experience,’ says Darren. ‘Now we’re looking for more like-minded people to take our stylish 24-hour clubs with their welcoming culture to new towns and cities around New Zealand.

‘We also offer instructor-led group fitness classes which encourage members to socialise and maintain optimum levels of motivation. They are typically high-energy classes and promote a sense of community, fun and encouragement.’

‘Our franchise model boasts proven results allowing franchise owners to lead the lifestyle they choose.’

freedom to work and play

Brendon Phillips opened his Flex Fitness club at Pyes Pa, Tauranga, in August 2015. ‘I was looking for a business that met our criteria of having a good ROI, the ability to be managed remotely and be fun when we are hands-on,’ says Brendon, a former manager in the agriculture and fishing industries. ‘We found all this and more in Flex Fitness. ‘This is a business where you can find time for yourself and your passions, and make a positive difference in the lives of those around you while achieving financially. With two kids, the Flex Fitness franchise has allowed us the freedom to work and play together, which has been a real bonus.’

points of difference

Flex Fitness attracts franchisees who are passionate about making a difference to how their local communities view health and fitness from a holistic perspective. ‘Our clubs are aesthetically pleasing and create an energetic and vibrant atmosphere,’ says Tyler. ‘They boast modern and stylish lobby areas which make people feel comfortable – after all, for many members, Flex is their second home! ‘We want to give our members the best chance of reaching their goals, so we provide access to state-of-the-art Life Fitness and Hammer Strength equipment and accessories for optimum training franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Flex Fitness.indd 1

locations available now

Darren says that new Flex Fitness franchisees need have no previous experience in the fitness industry. ‘With eight clubs already established, we have the training and systems to help you every step of the way. Initial training at our Hamilton headquarters covers operating systems, staff recruitment and marketing strategies, and we encourage you to invite key staff members to attend and share the knowledge. ‘After initial training, we provide ongoing support through field visits, customised web-based systems and phone and email. Marketing is made easy with our professionally-developed materials and, prior to opening, our marketing team work with you to create a six-week pre-marketing campaign to attract interest and gain foundation membership sales. ‘All this adds up to a proven and effective business model which is ready to expand throughout the country. The investment level is from $450,000 +gst depending on size, location and fit-out, and we have territories available throughout New Zealand – some with sites ready to go. Find out more by visiting our website or calling us now.’

upbeat, like-minded people

The last word goes to Tony Tracey, whose Flex Fitness club in Morrinsville has proved hugely popular in the rural centre where shift workers especially appreciate the safe and secure 24/7 service. ‘Opening my own Flex Fitness Club has seen my life change in so many positive ways,’ says Tony. ‘It has brought me the family/work life balance that I was always seeking and I’m working advertiser info with upbeat, like-minded people. My members are really cool, they support Flex Fitness New Zealand and motivate each other including me. www.flexfitnessgym.co.nz ‘It’s been a real refreshing change where now I enjoy what I do and get to help people reach their health and fitness goals along the way. No regrets!’

Contact Darren Leith P 0-7-850 5556 darren@flexfitnessgym.co.nz

29 1/12/16 7:54 AM

franchise development

are your franchisees


Franchisee satisfaction levels are a powerful tool, say Franchize Consultants “My field manager really helps identify opportunities to improve my business.”

“The franchisor staff provide me access to valuable guidance and advice.”

“The franchisor and I are committed to a positive, mutually rewarding long-term relationship.”

“Support before and during the launch were of high quality and valuable.”

Satisfied franchisees that stay, grow and recommend

“The financial opportunity provided by this franchise aligns with my original expectations.”

Franchising your business or improving an existing network?

Do it once, do it right.


ositive levels of satisfaction among franchisees can contribute to strong network growth and development. However, poor satisfaction levels have the potential to destroy value and send a franchise system into a slippery downward spiral. If you’re a franchisor, then, satisfaction levels should be among your most important system key performance indicators.

what is franchisee satisfaction? Franchisee satisfaction compares franchisees’ expectations with the performance they receive. ‘There are many dimensions of franchisee satisfaction,’ says Dr Callum Floyd of Franchize Consultants. ‘We take a Life Cycle view that gauges franchisees’ satisfaction right through the franchise relationship from recruitment and onboarding to the structure, ongoing support, leadership, marketing and financial outcomes. Each area has multiple dimensions, which is why our own survey tool has more than 30 different measures.’ Franchisee satisfaction levels are connected with key outcomes that include the intention of existing franchisees to stay within the franchise system, the likelihood that existing franchisees would recommend the franchise to others, and the degree to which existing franchisees may want to purchase additional franchises. ‘These are all powerful drivers of future network size, recruitment quality and system performance,’ suggests Callum. how do you measure it? Franchize Consultants’ Franchisee Satisfaction Benchmark is an index of many individual metrics that are asked of franchisees on a confidential basis. ‘This encourages frankness and improves franchisees’ ability to provide insightful and useful contextual feedback,’ Callum says. ‘In an extremely positive situation, for example, all franchisees would Agree or Strongly Agree that the financial opportunity aligned with their original expectations. By contrast, the opposite might be true – as it was for the franchisees of one international franchise that had entered New Zealand. It subsequently failed. ‘What if three-quarters of franchisees say they intend to remain with their franchise for the next five years – or what if they indicate an intention to leave? Franchisors need to know these things so they can address issues or plan accordingly. ‘Broadly speaking, franchise structure, franchisee recruitment processes, quality of management and leadership and financial performance, are all drivers of franchisee satisfaction. While individual franchisee responses to the same questions can change over time, poor or declining franchisee satisfaction is often an indicator that something isn’t quite right. In many cases, some franchise systems might benefit from a comprehensive Franchise Review.’

Talk first with New Zealand’s longest established, largest and most award winning team. Work with a company engaged on major projects with many of the biggest and best emerging names in the franchise sector.

Brilliant Commercial Cleaners

who measures satisfaction? To ensure confidentiality and accuracy, it’s important to use an independent organisation to measure franchisee advertiser info satisfaction. ‘Here at Franchize Consultants, we’re experienced in researching, measuring, Franchize Consultants assessing and improving satisfaction levels,’ www.franchize.co.nz says Callum. ‘Good franchisors measure Contact franchisee satisfaction regularly – ideally Dr Callum Floyd annually. ‘How would your franchise stack up and what could you learn? Contact us to find out more.’

30 Franchize_Consultants.indd 1

P 0-9-523 3858 M 021 669 519 callum@franchize.co.nz

Find out why. Call Callum Floyd (09) 523 3858 or email callum@franchize.co.nz www.franchize.co.nz

Six times winner service provider of the year

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:53 AM

building wash CLEANING UP franchise opportunity: home & building

Roger Bailey: ‘This isn’t about buying a job - it’s about building a business’

within this time, they’ll be back in residence. However, spraying within that period is so effective that we offer a three month cobweb-free guarantee. In addition, Bug Off Now offers ant, fly and cockroach control – all services guaranteed to delight the home-owner after they’ve got a nice clean house, as well as providing a healthy additional turnover for franchisees.’

speed of service, speed of growth Roger was the first Grime Off Now franchisee. ‘I’d run businesses before and I was pretty confident about this system. My training was very hands-on and methodical, and I’ve found this a good approach – start methodically then learn to put pace on and look for the efficiencies. In motorsport, every second counts and I’m used to racing the clock.

Grime Off Now is a profitable new business opportunity offering fast growth


ou’ve probably never thought about owning a building wash and insect control company, so think about it now. You’d be surprised how easy it is to get started in a greenfield opportunity that offers great profitability and relatively low start-up costs,’ says Ryan Hamilton, the franchisor of Grime Off Now. ‘This is a special opportunity to join a growing brand and industry,’ Ryan continues. ‘I genuinely believe Grime Off Now is one of the best value opportunities available in an area of high demand.’ Roger Bailey agrees. Roger bought the Grime Off Now franchise for Tauranga/ Waihi Beach a little under two years ago. ‘Having worked in motorsport on both sides of the Tasman for the last 35 years, I was cured of racing at last,’ he laughs. ‘I wanted a business with the flexibility to accommodate my children, and Grime Off Now offered the perfect opportunity. I already knew Ryan as a pretty good dude – he doesn’t sweat the small stuff and he’s put together a franchise system I’d recommend to anyone.’

profitable, regular business The catchily-named Grime Off Now started seven years ago when Ryan identified the demand for professional exterior washing services in the greater Waikato area. ‘The core of the business is taking care of clients’ biggest investment – their houses,’ Ryan explains. ‘People tend to forget homes need looking after, and from experience we’ve found a job might start with wall and window washing but can soon grow to gutter cleaning, roof washing or water blasting of decks, concrete drives, paths or retaining walls. All of that can easily double a job’s value and, of course, result in regular repeat business or a scheduled maintenance plan. We’ve also developed a number of additional and complementary services such as Bug Off Now and Mould Kill – all designed to improve a franchisee’s profitability, as well as offer a complete package to the householder. ‘Bug Off Now is especially popular. Spiders are tenacious and have a habit of returning to a house within about 48 hours of washing. Without treatment franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Grime Off Now 31.indd 1

‘Ryan and his team have been very supportive – I can always turn to them for advice on difficult jobs and pricing. But what I didn’t expect was the speed of growth I’ve had. I thought it would climb steadily, but in fact it’s taken off unbelievably! In my business plan, I planned to employ a staff member after eighteen months but in fact, I appointed one after only nine months. I’d also planned for a second staff member after about two years, but as of October (less than two years in) I have three and an office administrator. And it’s still growing – this month I’ve invoiced double my monthly average. I think that really proves the potential of the business.’

attention to detail The root of Grime Off Now’s success is attention to detail, Roger believes. ‘You have to look after your customer and go the extra mile – look for something extra you can do before you go. Customers really appreciate the little details and then they tell their friends. ‘Attention to detail is at the heart of the franchise system, too. Franchisees have a suite of internal business systems to help them keep on top of a growing business, including cloud-based administration, customer relations management and personalised quoting software. We’ve had lots of positive feedback about our quotes, which include photos of work to be done – another thing clients really appreciate. On top of that, the marketing support is very effective, judging by my success: there’s a really professional website and proper marketing material. This isn’t about buying a job – it’s about building a business.’

bigger than you can imagine Ryan is keen to hear from anyone who has the same commitment to providing a truly professional service, particularly in the Auckland and Wellington areas. ‘Needless to say, many commercial buildings are equally in need of grime, bug and mould removal, so the market is much bigger than you might imagine. Territories are based on approximately 50,000 residential homes, with the investment advertiser info starting from $59,950 +gst. This includes equipment, full training, Grime Off Now systems and manuals; franchisees will PO Box 10 285, Te Rapa, also need a suitable vehicle. Hamilton 3241 ‘If you are prepared to work hard, come and tap into a growing need. Our fast-track model can take you all the way from owner/operator to employing staff in a high-profit business. Call me now.’

www.grimeoff.co.nz Contact Ryan Hamilton P 0508 662 847 M 027 278 8813 ryan@grimeoff.co.nz

31 1/12/16 7:52 AM

franchise management: conferences

See where you’re going by holding your next conference in Whanganui

past, present AND FUTURE


onferences are at the heart of many franchise networks, bringing franchisees together from all over the country to share ideas and experiences in formal and informal settings, as well as tales of triumph and disaster. They are a time to introduce new initiatives, train for new skills and discuss opportunities. They bring together familiar friends and new faces.

A great franchise conference combines business and social events to create the right atmosphere, but sometimes it’s hard to find anything different. It’s a problem for which Louise Follett has an answer: ‘Hold your conference in Whanganui.’ It’s a suggestion that may surprise some, ‘But that only goes to show,’ smiles Louise, who is Conference & Marketing Support Officer for the city’s Tourism and Economic Development Department. ‘In fact, Whanganui is one of New Zealand’s oldest towns with an unrivalled collection of heritage buildings where you can really celebrate your history. Visitors – especially other New Zealanders – are always surprised at just how pretty the place is. ‘But it’s a place to look to the future, too – for five years in a row, Whanganui has been named a Smart21 Intelligent Community by the Intelligent Community Forum (ICF), a New York-based think-tank which connects communities across the world to maximise the benefits of a broadband economy in the 21st century. The only New Zealand city to be so recognised, Whanganui has embraced the digital age with a push to build a proper ultrafast fibre network ahead of larger urban centres and develop a knowledge economy as part of its “Leading Edge” strategy. ‘This unique combination of old and new makes the city a perfect place to examine the changing technologies that will impact upon your franchise in the future, to connect and create solutions, and to launch and demonstrate new products, systems and marketing tools.’

the right advice

For franchises looking to embrace the future, Louise has some simple advice: ‘Talk to me! We are here to help make your conference in Whanganui an easy experience from start to finish. We can work alongside you to offer expert knowledge and support in finding the right venue, accommodation options and technology solutions. We can also point you in the right direction for teambuilding activities and tours. ‘Do you want a local speaker? Whanganui has a rich supply of people who know how to engage an audience – we can find the right person for your event. Special catering or entertainment? We know who to talk to. A special welcome for a special guest? We can arrange that, too. ‘Whanganui offers a blend of past, present and future in a uniquely Kiwi setting. Call me now to discuss making a little city with a lot of soul the destination for your next regional, national or even international conference.’

advertiser info

Conference Bureau Whanganui www.visitwhanganui.nz Contact Louise Follett Conference & Marketing Support Officer P 0-6-349 3254 M 027 404 6037 conferences@whanganui. govt.nz

Whanganui is big enough to entertain and small enough to keep it real. Enjoy our range of venues, the arts, landscape and our rich heritage.

creative environment

But wait, Louise says, there’s more. ‘In Whanganui, the future can be discussed within a truly creative environment. We have a very strong arts and culture community who offer workshops, the largest group of glass artists in New Zealand and a wide range of outdoor activities including two championship golf courses – not to mention all the activities possible on the famous river.



‘Together, they offer a wide range of options for team-building events, networking sessions and social events. Business and local industry sector groups will also be pleased to welcome you and introduce you to the advantages of high-speed connectivity.’

accessible and affordable

With 3 flights a day from Auckland and just 2.5 hours’ drive from Wellington, Whanganui is also surprisingly accessible, ‘Yet once you get here you will feel removed from everyday life, relaxed and able to focus on the future,’ Louise promises. ‘We have three main hotels set up for small-to-medium sized conferences in-house with the Kingsgate, the Quality Inn and the Grand Hotel – a magnificently-restored heritage building right in the centre of town. For larger events, Cooks Gardens Events Centre can hold 120 people theatre-style, or if you want a truly major event, the Royal Wanganui Opera House holds 800 in splendid surroundings. The award-winning War Memorial Centre also offers flexible spaces for groups from 10 people to 1,300 and, you’ll be pleased to know, venues are attractively-priced compared to some centres. We truly have a range, with other unique venues offering great value for smaller numbers.’ As you’d expect from a Smart21 city, venues offer a range of excellent audiovisual equipment, while high speed internet enables you to connect reliably in real time to speakers and presenters all round the world. ‘You could even connect a regional conference to an international one,’ points out Louise.


Whanganui District Council 32.indd 1

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 7:50 AM

opportunity: business & commercial



EmbroidMe fits the bill for brand new franchisee


hilip Whiting has worked with a number of businesses as a trainer, so when it came to starting his own he knew what he wanted. ‘If I’m going to sell a product or service, I have to believe in it,’ he says. ‘I didn’t want to have to reinvent the wheel – I wanted to plug into something that was already successful. But what? With a trainer’s clarity of vision, Philip (pictured above) listed the things he wanted from a business. His list read: • • • • • • • •

Monday to Friday operation Not seasonal Little money tied up in stock Offering genuine added value for customers Operating in a growth industry Proven systems and support A great brand Able to involve family members

‘Only one of the franchises I looked at fitted the bill while being affordable – EmbroidMe. The company specialises in the supply of branded uniforms and promotional products. I had no experience of the apparel and branding industries at all, but I was convinced of its long-term value. ‘Brand awareness is a major factor in the success of businesses, and for a company to look professional and continue to attract clientele, it must look professional and smart. It’s not just about advertising the brand, it’s about presenting an image that demonstrates what is important and memorable about the company,’ says Philip.

great training, turn-key start Decision made, Philip joined EmbroidMe and when we spoke to him had just returned from two weeks of intensive training at the global franchise’s headquarters in Florida. ‘As a trainer myself, I have to say it was amazingly professional. Very well run, top-notch facilities and trainers, friendly people who were always happy to deal with questions – of which we had lots! We were never bored, we had hands-on experience of everything … in short, it was very good value. ‘EmbroidMe is a turn-key franchise so while I was away in Florida, my Manukau shop was being fitted out exactly as planned,’ says Philip.

Grant and Sarah Archibald, EmbroidMe NZ Master Licensees franchise.co.nz – PUTTING PEOPLE IN BUSINESS

EmbroidMe 33.indd 1

‘With the franchisors’ assistance, we had secured the premises before I went away and everything is on schedule. I think that buying a start-up location means I’ve learned a lot more about how the business will operate as a result of getting my head round everything that is taking place now. One thing is very clear – there’s plenty of demand out there. We haven’t even officially opened yet but we are already getting a stream of enquiries and orders.’

family future Philip is very excited about the future and sees the option for his sons, now 17 and 15, to take over a solid business one day. ‘My wife, Lisa, is retaining her job, at least for now but my younger son especially is showing a strong interest so it’s an opportunity to learn, as well as build a saleable asset for the future,’ he says. ‘This business is all about customer service – if you are people focused, and prepared to go the extra mile for them, you will succeed. I was very clear that at this stage in my life I wanted to buy a business, not just a job. I’m sure I’ve made the right choice, too, as everyone at Business Franchise Group has been more than helpful. I can’t fault them and all the other owners have offered, “If you have a question, just call me.”’

backed by experience One of the largest computerised embroidery franchises in the world with over 300 locations in 10 countries, EmbroidMe is the sister franchise of Speedy Signs – the world’s largest sign franchise. Both franchises were brought to New Zealand by Sarah and Grant Archibald of Business Franchise Group. There are now 23 Speedy Signs outlets here and 11 EmbroidMe stores. ‘The synergies between the two B2B brands mean franchisees have access to an outstanding network with great training, great support and great group buying prices,’ says Sarah. ‘These all add up to give our franchisees a very solid competitive advantage. In fact, we’ve found that whatever the economy is doing, sales have gone on growing in all our stores. ‘No cash is tied up in excess stock, as nothing is ordered from the manufacturers until the customer has placed an order and, in many cases, paid a large deposit. This system ensures good cash flow. Only three people are needed to operate an EmbroidMe business, and the Monday to Friday opening hours mean you can spend the weekends with family, giving you real work/life balance.’

a people business Both EmbroidMe and Speedy Signs offer the complete turn-key package that Philip has found so good, and capital requirement may be as low as $100,000 with finance being available to the right people. advertiser info ‘For anyone with management or trade experience looking Business Franchise Group Ltd for their own business, www.businessfranchise.co.nz EmbroidMe offers a very Contact good option,’ Sarah says. ‘To Sarah Archibald find out more, call us now P 0-9-577 4223 – we have a limited number M 021 479 123 of opportunities available enquiry@businessfranchise.co.nz throughout New Zealand.’

33 1/12/16 3:55 PM


How clear goals and ambition built a thriving franchise. Building a future in housing Shalimar Axford and Michael Sudfelt have had a busy first year in their building company. Despite never owning a business before, they’ve built over 22 new homes in less than a year for customers across the Greater Wellington Region. The secret of their success? Focussed, goal-driven thinking – and a proven franchise system. Shalimar and Michael met at G.J. Gardner Homes. Shalimar was working at the head office and Michael was a Construction Supervisor at their Rodney operation. They both shared the goal of owning their own business, and knew a G.J. Gardner Homes franchise would be a good option. They looked at many locations, and after a long due diligence process settled on Kapiti.

Starting is the biggest challenge

Michael Sudfelt and Shalimar Axford

“ASB are so easy to work with. Our day-to-day team listen to us and give good feedback, and help us make the most of our finance options.”

“Finance was a challenge,” says Shalimar. “We were a young couple, with no business experience. We hadn’t put down roots and bought a house, because we were 100% focussed on saving for a business. It didn’t look good. Luckily, we spoke to ASB’s franchise team.”

“ASB’s online banking is the best I’ve ever seen. I’m on FastNet Business at least 2-3 times a day. It’s so easy, and real time payments are great – you always know where you stand. The mobile app is awesome as well. We can check balances and make payments anywhere.”

The ASB franchise team already knew G.J. Gardner and its system. They were impressed by the couple’s drive and knowledge.

What’s next for this couple?

“ASB were so helpful. Our business case was strong, thanks to our due diligence work. We had taken advantage of G.J’s leadership training, and that led to a strong endorsement from the organisation. It helped give ASB the confidence to lend us the funds to get started.”

ASB’s online banking is the best I’ve ever seen. That confidence was well-placed. In the first ten months they’ve almost doubled their first year’s sales target, employed two full time supervisors and an estimator, and built a team of 80 contract builders and tradies. They’ve even been named as the local Electra Business of the Year.

“We want to build our own home, soon. We’ll use it as a show home at first, and then move in when the time is right.” With their ability to set and achieve goals, we’re sure it will happen exactly the way they’ve planned.

Interested in finding out how ASB could help your franchise business? We have experience working with both franchisees and franchisors, and know what makes a successful franchise tick. Contact one of our Senior Franchise Managers today. Shaun Neville

021 942 178

Craig McKenzie 021 805 425 Email franchising@asb.co.nz or visit asb.co.nz/franchising for more information.

Helping New Zealand businesses achieve their ambitions. ASB Bank Limited 56180 16596 1116

56180 16596 1116 Franchise Case study ad GJ Gardner.indd 1

18/11/16 11:44 am

opportunity: home services

whatever YOU WANT

New V.I.P. franchisees find plenty of opportunities for growth


n just 15 months, Ariana and Steve Steiner have doubled the size of their V.I.P. Home Services franchise and are taking on their first employees. ‘We are very pleased,’ says Ariana. ‘Our business has grown much bigger than we thought possible.’

Edna Nagel (left): ‘I have learned so much about business since joining V.I.P.’

Prior to buying their V.I.P. outdoor franchise in Morrinsville, Steve had been working on the family farm while Ariana was in customer service. ‘We were looking to find a real business with the flexibility to allow us to juggle children, holidays, etc, so we started making enquiries,’ Ariana explains. ‘It was the professional response we got from V.I.P. that initially attracted us. We knew little about franchising but John and Estelle Logan, V.I.P’s national franchisors for New Zealand, were very willing to meet us at our convenience. As a result we worked out that we could run our own business and make it work around family life. There were other attractions, too: first, V.I.P. charge a fixed fee and not a percentage of earnings as some others do; second, you can grow as large as you like by employing people; and third, it was close to home so no commuting!

start small and grow

‘We quickly worked out that with the paid training and induction income guarantee V.I.P. offers we’d be fine for a few months as we got established. Because we both love being outdoors, we added gardening and pruning of fruit trees to our lawnmowing services, together with roses in the winter season. We discovered many of our regular clients need one-off jobs such as water-blasting and gutter cleaning, so now we take on virtually any outdoor job.’


Although it meant a complete change of career for Ariana and Steve, they’ve taken to it like ducks to water. ‘Looking after your clients is the key to the business,’ she says. ‘We have a great relationship with the franchisors, who have been very supportive all along. They are always available for questions, and the V.I.P. system is very efficient. Now we are getting so many enquiries we are taking on staff and building the business further. V.I.P. was a lucky find for us, and we’d recommend it.’ Steve and Ariana Steiner: ‘Our business has grown much bigger than we thought possible’

V.I.P. offers two different types of franchise: outdoor or indoor (which includes all types of cleaning). ‘Steve and Ariana are an excellent example of how to develop and benefit from a really good opportunity,’ says Estelle Logan. ‘They’ve built up their client numbers as well as expanding the work they do for their regular customers to the point where they need to take on staff. ‘They are a great example of the flexibility of the V.I.P. system: you can start as small as you like and build up your income while you are getting established, then employ staff or sell on extra work back to V.I.P.’

Edna Nagel ran a home-based child care business for six years, but when she wanted a change she turned to a V.I.P. indoor franchise. ‘A friend who owned a V.I.P. franchise spoke highly of the support, so I arranged to go out with her to see if it was what I really wanted to do. After that, I made the decision very quickly because I liked it. Ten months into my own business, I can say it is hard work but I get a great sense of achievement out of it – especially when clients are so appreciative.’ Edna and husband Jan came from South Africa to give their children a safe and secure upbringing. ‘We weren’t sure if we’d settle at first, but V.I.P. operates very successfully in Australia so we felt we’d be able to transfer our business there if we had to – which we haven’t. ‘I bought a franchise in Waiuku, just south of Auckland. I started with 18 clients and have built it up this year to around 30 clients. It works very well for us – Jan works full-time and comes out with me at weekends to help if I have big one-off jobs, and my daughter, Dominique, often helps too. Usually, though, I try and keep all the work for weekdays so we have weekends for the family.’ Edna has also taken advantage of the flexibility V.I.P. offers to take on staff and help grow her business. ‘It’s fun to have someone to joke with while you are working,’ she says, ‘and I have learned so much about business since joining V.I.P. which I wouldn’t have on my own. It is so valuable having the support network of a great franchise – not to mention really friendly franchisees to give you tips now and again,’ she smiles.

opportunities abound Estelle Logan says many people have chosen V.I.P. to give them a fresh start, like Edna and her family. ‘We make it easy to get into a business that offers real opportunities for growth. There’s a range advertiser info of investment to suit your requirements, all including a fourV.I.P. Home Services week paid training period and our PO Box 276 186, Manukau, induction income guarantee. 2241 ‘If you want to buy a business, not a job, contact V.I.P. and find out more. We have opportunities nationwide.’


VIP 35.indd 1

www.viphomeservices.co.nz Contact Nationwide Enquiries P 0800 84 74 96 Estelle@viphomeservices.co.nz

35 1/12/16 8:03 AM

franchise association news


he Franchising New Zealand survey will make a welcome return in 2017 to shed new light on the franchise sector. The survey will once again be organised by the Franchise Association of New Zealand and conducted by Massey University in conjunction with the Asia Pacific Centre for Franchising Excellence at Griffith University in Brisbane. ‘It has been five years since the last survey showed that franchising contributes around $20 billion and over 100,000 jobs to the New Zealand economy,’ says Robyn Pickerill, the CEO of FANZ. ‘That was at a time when the Global Financial Crisis and the Canterbury earthquakes had both taken their toll on many sectors, so we look forward to seeing how the franchise sector has fared since 2012. ‘We have seen a lot of changes over the past few years as new franchises have emerged, existing ones have matured, and a number of mergers and acquisitions have taken place. Franchises have become big business, and big businesses have started franchising. We expect the 2017 survey to reflect this and to confirm New Zealand’s place as the most franchised country in the world.’ Robyn is urging franchisors to get behind the survey and take the time to complete the questionnaire when it is published in February. ‘The survey has massive ongoing value for the franchise sector,’ she points out. ‘Every franchisor seeking to educate potential franchisees about the credibility and professionalism of the franchise sector in New Zealand will be able to quote the figures the survey reveals. Every bank, accountant, consultant, lawyer and journalist looking for facts about

franchising will quote its findings. And it will be a powerful tool for representing the franchise sector to government, ministries and law-makers. ‘The more franchisors participate, the more accurate and influential Franchising New Zealand 2017 will be so please, get behind the survey and help make it happen.’

new date, new venue for conference 2017 The National Franchise Conference will take place on 3-4 August 2017. The location is one of New Zealand’s fastest-growing cities, Hamilton, where business and domestic investment is rising rapidly. As Auckland becomes too crowded and too costly, Hamilton is becoming a hot-spot for franchising with considerable interest, especially from multiunit franchisees.

Networking event at the 2016 Conference

‘The 2016 Conference in Tauranga was a massive success, with many delegates reporting that it had the best programme ever,’ says Robyn. ‘We’re looking to build further on that success for Hamilton, with more workshops and inter-active sessions where people can seek answers and share experiences. The more franchisors and master franchisees who attend, the more valuable it is for everyone, so put the date in your diary now.’ You can get a taste of the 2016 Conference in our International Achievers’ podcast at http://www.franchise.co.nz/article/2371

New Zealand’s most beautiful business. Caci is the market leader in appearance enhancement with a premium brand that aims to deliver the best results. We are enjoying significant growth having opened multiple new locations in the past 12 months. In New Zealand Caci has: - The largest appearance medicine sales - The largest number of beauty clinics - The biggest advertising dollar in the beauty industry Now is the right time to start your Caci franchising journey with us! We have limited locations remaining in New Zealand including: - Gisborne - Wanganui/ Masterton - Blenheim

- Christchurch - Dunedin - Timaru/ Ashburton

To find out more or to register your interest in owning clinic: Visit caci.co.nz/franchise or call Hilary Metzger on 021 369 632 36 FANZ News 36.indd 1

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 3:54 PM


Find the best location World Franchise Council members gather in Jakarta in November 2016

past chair takes on international role Tauranga solicitor David Foster has taken on the secretariat role for the World Franchise Council, which represents almost 50 franchise associations from around the globe. The Franchise Association of New Zealand has been a member of the WFC for more than 15 years, and has been elected as secretariat for the last 4 years. ‘New Zealand is known to be a very franchise-aware country and a reliable and independent source,’ said FANZ Chairman Brad Jacobs. Speaking from the latest WFC meeting in Jakarta, Indonesia, he continued, ‘We are very grateful to David for taking on this role, which allows our CEO to concentrate on the needs of our members while still giving them access to the information and wisdom of our fellow franchise associations from around the world. ‘If you are thinking of expanding overseas via franchising, we would be happy to share information and help create contacts in other countries for you.’

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new members The Franchise Association is continuing to grow as franchisors discover the benefits of membership and meeting with others to learn from and bounce ideas off. ‘Our Don’t Sign Without This Sign message is also playing a valuable part by promoting the benefits to franchise buyers of dealing only with FANZ members,’ says Robyn Pickerill. ‘FANZ membership confers credibility upon franchisors and service providers alike through our Code of Ethics and Code of Practice. We offer a warm welcome to our new members and look forward to hearing from anyone who wants details of how to join.’ The new members are: • Cutlers Ltd • Duncan Cotterill • Expert Maths Tuition • Installed • Orenda Clean • PropertyScouts NZ Ltd • Tavendale & Partners ‘We are also establishing new commercial partnerships with companies wanting to work more closely with the $20 billion-plus franchise sector,’ says Robyn. ‘Contact me at robyn@franchise.org.nz for more information.’

2016 Event Calendar 15 February 15 March 12 April 17 May 21 June 3-4 August

Auckland Auckland Auckland Auckland Auckland Hamilton

After-4 Breakfast After-4 Breakfast After-4 National Franchise Conference

For more details of these and other events, visit the Franchise Association website at www.franchiseassociation.org.nz, email contact@ franchise.org.nz or phone 0-9-274 2901


FANZ News 36.indd 2

37 1/12/16 3:54 PM

franchise management: employment

getting on WITH PEOPLE In2HR helps franchises build successful HR systems that keep them out of trouble


he scandal surrounding the employment practices of many 7-Eleven franchisees in Australia has done massive damage to the brand there. With attempts by legislators in many countries to define franchisors as joint employers of workers in individual franchisees’ outlets, franchisors need to be more careful than ever to ensure that franchisees have the proper processes in place for managing people. ‘I’ve worked with franchisees who have ended up in the headlines for the wrong reasons and it’s never a pleasant experience,’ says Thai-Anh Cooper. Thai-Anh (who sounds ‘Kiwi as’ despite her Vietnamese name) knows the dangers, having worked as an HR Consultant and People Audit Manager for one of the world’s foremost franchises. ‘They are heavily focused on continuously improving people practices and ensuring that their franchisees follow the law. It’s an approach which mitigates the risks for franchisees and franchisor alike.’

facing issues, fixing problems Thai-Anh understands how difficult and time-consuming employment issues can be. As well as having spent 13 years in corporate HR, she and her husband created and ran Knuckle Sandwich Café outlets, ‘So we know exactly how much work is involved in starting and running a small business,’ she smiles. ‘Staff issues are hard enough without getting caught up in the courts or the media.’ That’s why Thai-Anh created In2HR – to give franchises access to the full expertise of a reliable corporate HR department at a lower cost. ‘By getting to know and understand your business, we can make sure that your people practices, including policies, procedures and staff contracts, follow legislation and keep you on the right side of the law. If a tricky situation arises and you need advice or comprehensive answers to your HR questions, we’re just a phone call away.’ Retail franchisee Pankaj (PJ) Goel says, ‘We contacted In2HR to assist us with a number of employment relations issues that we were facing. In2HR was able to resolve them quickly for us whilst preserving the brand. They were easy to deal with, explained the law in simple language and were always available whenever we needed. They also looked at our overall business and, through their training, helped the people managers feel confident when dealing with tricky situations. Thanks to their facilitated workshops, our people are now on a positive journey as they bought into creating their own positive new working culture.’

for franchisors and franchisees Thai-Anh explains that, ‘For franchisors, we can help prepare training, HR systems and auditing processes to keep them and their franchisees safe. We can train field managers in what to ask and what to look for. Our Pulse Check service involves talking to staff to find out what they do and don’t like, and provides a lot more information than you’d get from a survey. It’s been proven time and time again that companies with strong employee engagement not only retain talent and attract the right people, but also enjoy customer loyalty and growth as the team are advocates for the organisation. ‘For franchisees, we offer education in their obligations, templates and guides to deal with different situations, and understanding of processes. It’s one thing to have an acceptable agreement, but if in-store practice differs from what’s in the contract, you have a problem waiting to erupt. I’ve seen that happen and when a small business finds itself having to come up with three years’ back pay it hurts, believe me!

38 In2HR 38.indd 1

‘A lot of franchisees today are new immigrants, so part of our training covers what the employment law in NZ does and does not allow. Franchisors need the processes in place to get that message across – and the means to check.’ In2HR is already working with some of New Zealand’s best-known brands at a franchisor or franchisee level, and Thai-Anh is keen to meet with others looking to secure their systems against legal or media disasters. ‘We provide expert advice at an affordable cost and, best of all, we understand small business and we understand franchising. Let In2HR work on your people processes while you focus on growing your customer base and profitability. Call me and see how we can help.’

advertiser info In2HR www.in2hr.co.nz Contact Thai-Anh Cooper M 020 447 4357 thaianh@in2hr.co.nz

bringing people


We give you peace of mind... ...by providing the guidance and legal framework you need for your human resource policies, procedures, culture and staff contracts. • we source awesome staff • we help you look after them • and we have your back when it comes to compliance contact us today — free consultation 020 447 4357

we love what we do — www.in2hr.co.nz Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 8:04 AM

opportunity: auto services


BETTER LIFE That’s the experience of a new Touch Up Guys franchisee one year on


ast year, Tom Williamson was featured in Franchise New Zealand magazine as a brand new franchisee with Touch Up Guys. 12 months on, we asked him how it had gone. His smile is an answer in itself. ‘It’s been a great year,’ says Tom. ‘It’s been everything I hoped and everything I expected. I’m taking home far more money than I ever did as a sales and service rep and I’ve no regrets at all!’ Just 30, Tom spent nearly ten years as a panelbeater before doing an IT course and joining a software company for a change. ‘But it wasn’t really me,’ he admits, ‘so after a year I decided I’d like to try something different. I’d heard about Touch Up Guys and it attracted me on many levels. I could be my own boss, build my own business and use some of my old skills. I also felt it would push me and help me learn a lot more as a result. After a year of operation, I’m very glad I chose a franchised business over starting on my own. Knowing what I do now, I can see starting on my own would have been too daunting.’ Founded 25 years ago and in New Zealand since 1993, Touch Up Guys is a mobile service that repairs stone chips, scratches, bumper scuffs and other damage to vehicles of all types. Franchisees also offer buffing and polishing, while some repair kerb-scuffed alloy wheels, too. The franchise offers the maximum convenience to customers by fixing a car while it is at their home or workplace. The service is particularly popular with car dealerships, with cars being repaired on the yard and therefore always available to show to customers.

work from day one Like all franchisees, Tom spent three weeks training on the Gold Coast, an experience he describes as ‘invaluable. It’s a very thorough training and despite my previous knowledge I’m really glad I did. I was frightened I’d forget things, but the whole process is fantastic and it’s all in the manual for later. Once I got back, Martin Smith, the local master franchisee for Touch Up Guys in New Zealand, spent two weeks with me in my West Auckland territory until I was comfortable.’ From the very beginning, Tom had no shortage of work. ‘The excellent Touch Up Guys website generates leads from day one, although you still need to put in the legwork on your own patch. Up to 60 percent of my work is in car yards with the rest coming from everywhere! The reputation of the franchise opens many doors in the trade, and there have been a lot of word-of-mouth referrals along the lines of “You did my uncle’s car last month...” I’ve also set up a Facebook page which is generating leads quite effectively, and all these leads turn into profitable work.’ In addition to enjoying running his own business, Tom has found his new Touch Up Guys franchise has worked to benefit family life, too. ‘My franchise.co.nz – PUTTING PEOPLE IN BUSINESS

TUG 39.indd 1

wife Melissa has a part-time teaching job and I’ve found it quite easy to schedule work round school activities for our two children. Because I’m my own boss these days, I can be flexible and block out time if the children need it, so I’ve been able to spend far more time at home with them, too – that’s a real bonus of the business!’

guys and girls – no experience needed Although Tom has panelbeating experience, it’s certainly not required, says Martin. ‘Our franchisees come from all backgrounds and there are both male and female Touch Up Guys. All you need is to have a good eye for colour and be a bit of a perfectionist. Liking cars helps, of course. ‘Franchisees’ mobile workshops carry everything they need to do a nearperfect job, and all are shortly to be equipped with a spectrophotometer that photographs and analyses the colour of any vehicle, then uses software which searches the whole paint database to match the colour precisely. It’s revolutionary technology which will greatly decrease the time taken matching colours and mean a much quicker turnaround for jobs – with a corresponding increase in profitability.’ A complete package, including exclusive territory, marketing support, equipment, training and van costs between $88,000 and $120,000 +gst depending on van leasing options. ‘As Tom has found out this year, there is growing demand for our services and we have opportunities available for immediate start all over the country – and especially in Auckland, Wellington, Hamilton, Napier and New Plymouth. If you think you fit the bill, I want to hear from you.’ Tom Williamson is glad he made the call. ‘A year ago, we’d let out the house to fund our new business and had gone to live in the country. It was a big decision, but we’ve never regretted it. Now we have our own successful business, more family time and a better lifestyle. Touch Up Guys was the right choice.’

advertiser info Touch Up Guys 444B Beach Road, Murrays Bay, Auckland www.touchupguysfranchise.co.nz Contact Martin Smith P 0800 286 824 M 021 721 430 martin.smith@touchupguys.co.nz

39 1/12/16 8:03 AM


business trends

number of businesses owned by women

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More women than ever are owning and operating businesses in New Zealand, says a new MYOB survey. Simon Lord looks at the part franchises are playing

With 30+ divisions available, there’s a service to suit you!

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he latest MYOB Women in Business Survey reveals that women now make up 44 percent of small-to-medium business (SME) owners, up from 30 percent in 2012. ‘It is really positive to see so many great women-owned businesses doing such great things in our economy,’ says Ingrid Cronin-Knight, MYOB’s Head of SME. ‘The number of women in business is really starting to climb. We’re seeing a lot more women bringing dynamic and innovative new products and services to market.’

Working for yourself doesn’t have to mean working by yourself.

The findings of the report were released to mark the Women of Influence Forum and Awards in November, which both celebrate the successes of women in New Zealand. When asked what the main reasons were for starting their business, respondents said: To control their own destiny 34% Because they are passionate about what they do 33% Flexibility 30% Lifestyle change 18% Investment strategy 16% Hobby 12%

If you’re considering a franchise, our specialists are here to help. Find out more

0800 269 018


growing confidence The national survey of 1,000-plus New Zealand small and medium business owners and managers says women business owners reported significant gains in revenue growth in the last year, with 38 percent reporting an increase in revenue in the year to date, up eight percentage points on the September 2015 Monitor.

7087 05/16

While currently performing strongly, women have even higher expectations for future short-term economic improvement. The Monitor shows 40 percent of women at the helm of local businesses expect the domestic economy to improve within the 12 months to September 2017, just below the SME average of 42 percent.

40 EDIT Women In Business 40.indd 1

Ms Cronin-Knight says the economic confidence of women reported in the survey is a crucial measure. ‘It has become apparent over the five years of the survey that the projections we get from women, both in terms of revenue growth and the overall economy, have tracked more closely to the actual results we can expect to see,’ she says. Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:05 PM

christchurch women lead the way

‘So, based on the bellwether judgment of local women in business, we can be confident that SMEs will see solid growth in the next 12 months.’

women in franchising

When it comes to revenue performance, Christchurchbased businesses lead the way with 39 percent reporting an increase in annual revenue, followed by Auckland at 37 percent and Wellington at 34 percent.

Although the MYOB survey didn’t look at franchising in particular, it’s worth noting that a survey of 890 franchisees (both male and female) carried out by the Franchise Relationships Institute in 2011 found that reasons for buying a franchise differed slightly from the above. The financial advantages of buying into a proven system were a greater attraction, while the Hobby element, although not one of the suggested answers, is probably less relevant within structured franchise businesses. Have more flexibility and life balance Build more personal wealth Have greater control on how I do things Have more security and stability Achieve a personal challenge Be able to work with my family

31% 22% 5% 14% 13% 5%

This is well ahead of the SME average in Christchurch, where 31 percent reported growth over the last year and a substantial increase from this time last year, when only 21 percent of Christchurch-based femaleled businesses reported an increase in revenue from the previous 12 months. Dawn Engelbrecht

The 2010 Franchising New Zealand survey found that almost half of all franchise units are owned together with a spouse or partner, rather than by a male sole owner (29%) or a female sole owner (13%). This may reflect the fact that many franchises are sold as ‘mum & dad’-type businesses; although it is apparent from the FRU survey that ‘working with family’ is not the primary motivation for many, the reality is that franchising often tends to appeal to those in a more stable phase of life who have accumulated the assets – not to mention the skills – that make going into business together possible. However, a look at the 22-year history of the New Zealand Franchise Awards reveals that women more than hold their own when it comes to achievement in franchising. In the very first year of the Franchise Awards, back in 1995, one of the two top franchisees was Robyn Hulena of Wendy’s Supa Sundaes in Riccarton. The following year, a lone woman took out the top franchisee title, then a series of husband-and-wife teams won up till 2002, when the winner was again a female business owner. In fact, it’s not until the 11th year of the Awards, in 2005, that a solo man – Shiraz Hajee – was named New Zealand’s top franchisee, and it’s a feat that has been achieved by men only twice since. Women were back in the top spot in 2006 and, although Ivy & William Joe’s names are both on their record-breaking run of Supreme Awards from 2012-2014, it’s Ivy who runs the business. In fact, women have won the top franchisee title in the New Zealand Franchise Awards 7 times in 22 years, and husband-andwife teams a further 11 times. On balance, then, a higher percentage of franchising’s top performers are women than men – and a couple seems to make the strongest team of all.

‘Things are really looking up in Christchurch with 40 percent of businesses predicting revenue will increase yet again over the next 12 months,’ she continues. ‘The same can also be said for Auckland and Wellington, with well over a third (44 percent and 39 percent respectively) optimistic about the year ahead. Angela Ferguson

Overall, cashflow appears to be the primary concern for female business operators in New Zealand. 23 percent of women highlighted it as an extreme concern, compared to an average of 20 percent.

Karleen Hennessey

It’s apparent, then, that franchising can offer a valuable pathway for women to create and grow successful businesses. One franchisor has suggested that, because franchising thrives on creating sharing and supportive relationships, the success of women should come as no surprise. ‘After all, working together is what franchising is all about.’ Ivy Joe One challenge that applies equally to franchisees and independent business owners is that of finding a healthy work/life balance. Long hours and missed family times are all too common, especially in the early stages of building a business, and it’s something that good franchisors are increasingly looking out for. However, the MYOB survey suggests this appears to be improving across the board, with women marginally more satisfied than men (72 percent compared to 71 percent). ‘Women do have added pressures including managing their personal, family and work priorities which can be stressful,’ Ingrid Cronin-Knight says. ‘However, women are clearly taking the initiative to create a positive work/life balance, which is heartening to see. The percentage of female business owners satisfied with the balance between their personal and professional life has increased 8 percent in the past 12 months, from 64 percent in November 2015 to 72 percent today.’ franchise.co.nz – PUTTING PEOPLE IN BUSINESS

EDIT Women In Business 40.indd 2

‘It’s great to see women achieving so much for the New Zealand economy and it’s exciting that they’re positioning themselves in such a way that they can take advantage of future opportunities and growth in the local market.’

key pressures on business

Women are also strongly represented among the ranks of franchisors, with sKids (see page 25) being perhaps the most notable example of a locallydeveloped franchise that has now gone international, led by the dynamic Dawn Engelbrecht. And women have always been elected members of the board of the Franchise Association of New Zealand without the need for any special seats or quota systems as happens in some otherwise-developed countries – in the US, franchise reports regularly refer to a sub-group called ‘women and minorities’!

women motivated by work/life balance

‘This is such a contrast from our last report, but likely due to the sustained effect of the Canterbury rebuild,’ says Ingrid. The region has been a major destination for many franchises recently, with the hospitality sector in particular taking off and new franchised outlets opening.

Key pressures women see affecting their businesses in the next 12 months also include late payments from customers and competitive activity (both 20 percent) as well as fuel prices, price margins and profit and interest rate (all 18 percent). These can be areas in which franchises offer advantages with properly-developed management systems, field support from experienced professionals, and group buying power. New Zealand women in business are taking a more conservative approach to hiring in the year ahead. Twelve percent of female business owners plan to increase the number of staff they employ, on par with the SME average. They also look to remain careful when it comes to increasing pay rates of staff, with 19 percent planning to increase the amount they pay their employees, compared to 22 percent of all businesses. The cost of introducing new technology (24 percent) and not having enough time (18 percent) are the two key barriers when it comes to innovating their business, according to the women surveyed in the Monitor.

Once again, this is an area where being part of a franchise can give women in business a significant advantage: one of the franchisor’s most important roles is to keep the franchise system up-to-date with technology, researching the benefits of new systems and introducing them when appropriate. That applies to everything from management software and online accounting to digital marketing, and can result in significant time-savings, as well as maintaining a franchisee’s competitive advantage. ‘Based on this data, we’re seeing an increased level of participation from women in business ownership,’ concludes Ingrid Cronin-Knight. ‘Not only is this great news for the economy, it’s also something that New Zealand should be proud of. We can only hope these numbers continue to increase over years to come.’

41 1/12/16 4:05 PM

Xpresso Delights 2, 3 or 4 day a week business offers genuine semi-passive income. How? Let our premium fully automatic coffee machines do the work for you, they make the coffees while you earn the income. Plus you get to choose the days and hours you would like to work.

FCA Magazine NZ.indd 1

At Xpresso Delight, we are in the corporate workplace coffee market. We offer a business opportunity like no other, operating within a market that loves and accepts our unique product and service. Plus you benefit from over 12 years experience with our proven systems, training and support.

Xpresso Delight provides a cafe quality experience right inside the workplace. Our client Locations enjoy all their favourite coffees and even hot chocolate all at the press of a button. Plus they enjoy our 5 Star Concierge Coffee Service that only Xpresso Delight can deliver.

7/02/16 5:50 PM

opportunity: home services

BLINK Sarina and Stephen Pearl

Blink n Clean Blinds is a low investment, high potential opportunity with a real track record


linds are popular and effective window coverings in many homes, but they also need cleaning. Getting them properly cleaned can be a real nuisance, too: people hate having to take down their blinds, send them away and wait several days before they come back. Having been in the cleaning business for many years, Stephen Pearl knows that being able to provide a fast, convenient service provides a real competitive edge. ‘That’s why we founded Blink n Clean Blinds – an on-site blind cleaning operation that takes all the pain out of the process,’ Stephen says. ‘We’ve perfected a simple mobile system by which the blind is taken down, thoroughly cleaned in the back of our dedicated van, then dried so it can be put straight back up. ‘We can do any kind of blind – Venetian, rollers, verticals, and wooden, and we use only eco-friendly liquids and sanitisers so there are no nasty chemicals in the premises. We’ve simplified the pricing process for customers, too: we have a travel charge then a simple charge per blind based on the blind type. For an on-site, same-day service this is very attractive, as the results show.

and you’ll miss it

generates a lot of work centrally through on-line marketing, but you also grow business locally through your own efforts – not just local promotion but developing relationships with local letting agencies and facilities managers, for example,’ says Stephen. Blink n Clean Blinds serves both the domestic and commercial markets and is currently achieving growth in all areas. Stephen says, ‘We’re looking for five franchisees immediately in the following locations: South Auckland, East Auckland, Tauranga, Hamilton and advertiser info Whangarei. However, we are happy to consider other areas Blink n Clean Blinds if the right person turns up in www.blinknclean.co.nz the right place. We’re expecting Contact areas to go fast so don’t blink or Stephen Pearl you’ll miss it! If you’re looking for P 0800 254 656 a low investment, high potential franchise@blinknclean.co.nz franchise, contact me today.’

‘The system has proved a winner – we’ve had two vans servicing Auckland for the last 12 months and they have been running flat out. We’ve done over 2000 jobs since we started and the economics are looking pretty attractive, so now we’re looking for operators to expand Blink n Clean Blinds across the Upper North Island. ‘An average job takes around two hours, and at four jobs per day the annual turnover works out around $160,000 with excellent profit margins,’ Stephen says. ‘That’s pretty good for a low entry cost business – the investment starts from $65,000 +gst, which includes all equipment and start-up cleaning products, the franchise fee, allowances for a trade vehicle and working capital.’

technology makes it simple Blink n Clean Blinds uses advanced technology both to give it a competitive advantage and make things as easy as possible for franchisees. ‘Customers contact us via the web or an 0800 number and are assisted by our customer service team. They use the GeoOp online job tracking system to allocate the right job to the right operator,’ Stephen explains. ‘GeoOp also feeds information direct into Xero for invoicing, meaning franchisees don’t have to worry about accounting and job tracking. ‘And by using a Teletrac system on vehicles, the calls can be planned in the most efficient way, maximising earning power for franchisees. ‘Our slogan is “on time, on site, same day,” which isn’t always easy in Auckland traffic! But Teletrac helps operators manage their days and keep the customers informed – it’s another level of convenience for them, which they appreciate. All in all, Blink n Clean Blinds offers a highly supportive system based around technology which allows our franchisees to concentrate on serving clients and growing their business.’

getting started All new franchisees receive full training both in the operational side and in using the systems to run an efficient, profitable business. ‘Blink n Clean franchise.co.nz – PUTTING PEOPLE IN BUSINESS

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43 1/12/16 8:06 AM

buying a franchise: professional advice

why use an ACCOUNTANT? proposing to operate and what the effect would be of under-performing on sales achieved or management of costs (see page 26). Use an accountant.

Does money matter? The way some franchise buyers avoid taking advice, they don’t seem to think so

3. What could an accountant possibly tell me about a business that doesn’t exist yet? They can tell you what to expect, what to look for and how to measure your progress. The franchisor can advise on the profitability of the franchise itself; only your accountant can relate that to your borrowings, your tax, your cashflow and your personal expenditure. They can advise about working capital. They can help you prepare a presentation for your bank and structure your finances in the most effective way. Use an accountant.


4. If it weren’t OK, the bank wouldn’t lend me the money. A bank will certainly want to know that you have every chance of success and will give you all the help they can. At the end of the day, though, they will want some form of security to reduce their risk, such as your house. This means that most of the risk is yours – not theirs. Why wouldn’t you want to keep the risk as small as possible? Use an accountant.

1. I can read the figures myself. If you have business experience, you might well be able to read profit & loss accounts and balance sheets – but how well do you know this specific industry? What costs and margins are normal? How does this particular franchise compare? What do other franchises in the same sector achieve? Find out – use a franchiseexperienced accountant. (see the Directory on page 94 for suitable advisors)

5. Other franchisees have said they’re doing well. I’m sure they are. Does that guarantee that you will do well too, or might your situation or your area be a little different? Have the others had more time to get established? Has the market changed since then? Is the competition different? Are the costs comparable? Use an accountant.

t might be hard to imagine, but some people invest thousands of dollars, their time and their careers in buying a franchise without taking sensible precautions. Why would you risk your whole future by not consulting a lawyer and an accountant? Here are some of the reasons we’ve heard, and some of the reasons why they don’t add up.

2. The franchisor has provided all the information I need. Franchisors may provide example figures from existing franchisees or pilot operations but there is no guarantee that you will achieve similar results. You need to have all figures checked, know how they relate to the area where you are

6. I want the franchise no matter what anyone says. If you are prepared to ignore professional advice, you shouldn’t be going into business. Yes, you need to balance the information you get from your accountant with the details you get from the franchisor and your own researches, but if you’re going to make the right decision, it needs to be an informed one. All together now: use an accountant!



FRANCHISE Owning a franchise is an exciting and often challenging venture. That’s why we have local Business Specialists throughout New Zealand who understand the specific requirements of franchise businesses, and are ready to help you make your franchise a success. We also have resources to assist you, like our free ANZ Franchise Guide. Order yours at anz.co.nz/franchise or call 0800 39 40 41 to see how our Business Specialists can help you.

ANZ Bank New Zealand Limited 10/16

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Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 8:05 AM

business & commercial

GENUINELY SCALABLE Quinovic Property Management offers a unique opportunity for great communicators and managers


or over 25 years, Quinovic has been helping people get the best return on their property investments. ‘Our franchisees are some of New Zealand’s top property managers, and our reputation is such that around 90 percent of new business is generated through customer referral,’ says Ross Davey, the company’s Executive Chairman. ‘Four different business models provide franchisees with a proven growth path that can build multi-million dollar assets, and a new entry-level programme means that investment can start from $50,000. ‘That’s why Quinovic is unlike many other franchises – it offers a genuinely scalable business opportunity.’

market leaders Quinovic is New Zealand’s largest specialist residential property management company and is the expert in property care and return. ‘Our care system ensures the best tenants, the best rental, pro-active maintenance and reduced stress for our customers,’ says Ross. ‘Our return system is all about maximising income and overall gains for our investor customers.’ Founded in 1988, Quinovic now has 29 franchisees around the country and is planning to expand considerably over the next 5 years. ‘For franchisees, our model is designed to build profitable businesses that enjoy a secure, repetitive income stream. Each franchise can be as large or as small as its owner desires with no debtors, no major plant, equipment or maintenance costs, and no inventory (which means no obsolescence). It’s a model built for high cashflow and capital growth.’ Although Quinovic franchisees can have over 1,000 properties under management, they do not need property industry experience, says Ross. ‘This is more about communication and management skills. Our franchisees include a former headmaster, ex-services personnel, senior figures from insurance and banking, a microbiologist, entrepreneurs and a farm manager. ‘You need to be self-motivated, capable of hard work, have some basic commercial nous and the ability to fill or manage multiple roles from sales and marketing to HR to admin. We have bespoke systems and processes for managing the business which are second-to-none, and we will teach you how to use them – you don’t need to re-invent the wheel.’ franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Quinovic 45.indd 1

business models which work The Quinovic system breaks the business down into 142 operational elements, each of which must be delivered to ensure a successful outcome for landlord, tenant and franchisee alike. ‘We build those elements into roles and recruit for the right core competencies to fill the roles at each level as the business grows,’ Ross explains. ‘A franchisee might start at our Business Model 1, with up to 200 properties managed and perhaps 3 Full Time Equivalent (FTE) staff. As they grow through models 2, 3 and 4 the number of properties and FTE staff increases – and so does the value of the business. Each business model has its own financial goals. Revenue is derived from several sources including property management fees, inspection fees and letting fees. Successful Quinovic franchisees can look forward to a substantial income and to building a considerable asset for when they choose to move on: Model 2, for example, forecasts the business’s value at maturity as $1.5 to $2.5 million, while Model 3 can achieve significantly more.

fresh opportunities ‘Over 25 years we have seen a number of franchises onsold as people have collected on a substantial capital gain, and there’s always a lot of interest,’ says Ross. ‘Originally, our franchisees tended to be in their 50s and leaving corporate life, but now we’re attracting people in their 30s and 40s who want to work for themselves but in a business with real growth prospects. Some see it as a long-term business, but recently a husband-and-wife team went from a greenfield start-up to a lucrative business sale in just six years. They increased their net worth substantially, and made a very healthy income along the way. ‘That’s why we’ve developed our new lower entry-level model – to allow us to bring in people at an earlier stage of their careers with the energy and ability to develop new business and new territories. They will operate under a local master franchisee, learning the systems and processes that have made Quinovic so successful and putting them on the pathway to creating a substantial business of their own. ‘The entry-level model requires an initial investment of around $50,000, and we have opportunities available immediately from Taupo north. We also have higher level opportunities available around the country from advertiser info $150,000. ‘This is a stable, successful model that rewards people who can apply our proven systems to select good staff, train them well and create a smooth-running, customer-focused business. If you believe you have the skills we are looking for, come and talk to us.’

Quinovic Property Management www.quinovic.co.nz Contact Ross Davey P 0-4-801 7880 M 021 434 820 rsd@quinovic.com

45 1/12/16 8:05 AM

franchise opportunity: business & commercial

making a difference to NZ Inc. The Alternative Board franchisees share their experience to help NZ businesses grow


n December 2015, The Alternative Board was named the top business coaching and consulting franchise by Entrepreneur magazine. Over the past 26 years, this international franchise has provided over 15,000 SME’s with incalculable benefits through bringing fellow business owners together at monthly board meetings, facilitating peer group input and offering one-toone coaching to generate real results. US concepts don’t always travel well to smaller markets, but this one has flourished in New Zealand after being brought here in 2012 by Stephen James. With a total of nine franchisees already established in Auckland, Christchurch North, the Bay of Plenty, Wellington and Hamilton, Stephen is now looking for the right calibre of candidates in Dunedin and Christchurch South, as well as regional centres such as New Plymouth, Palmerston North, Napier/Hastings and Nelson/Marlborough. ‘Publicly-listed companies have a board of directors who bring a breadth and depth of experience to a company’s decision-making, but it’s an advantage that smaller companies sometimes find hard to replicate,’ says Stephen. ‘That’s where The Alternative Board comes in.’

giving something back Stephen knows the value of boards only too well, having sat alongside Graeme Hart at Rank Group for 14 years as it grew from new start-up to multi-billion dollar giant. It means The Alternative Board franchisees and their clients can benefit from the support and calm, focused energy of one of the country’s foremost executives. Many people will empathise with Stephen’s journey from big business to The Alternative Board. With business increasingly taking him overseas, Stephen resigned from Rank Group in 2002 to spend more time with his family and put his energy into a Waikato farm investment. By 2011, he felt he had reached the stage where it was time to give something back to the New Zealand business community, ‘Without,’ he says dryly, ‘giving up on the concept of making an income.’ Stephen came across The Alternative Board in Franchise New Zealand and was sufficiently intrigued to call the USA and speak to its founder and chairman Allen Fishman. ‘Allen told me first-hand why he established The Alternative Board. He had some equity in the St Louis electronics company where he worked and, when it was listed, it was compelled to have a board of directors. He soon saw the power that “many heads” brought to the business, and realised how much more quickly the company would have grown if it had had access to a board in its early years. When Allen retired from the electronics company in 1990 he established the first peer advisory board and in 1996, The Alternative Board began franchising.’

peer boards a melting pot The Alternative Board’s processes have proven as valuable for New Zealand companies as they are overseas. ‘It’s a fundamental truth that about 75 percent of the problems and challenges all businesses face are the same, whatever the industry,’ Stephen explains. ‘This means that if the owners of a software company, franchise.co.nz – PUTTING PEOPLE IN BUSINESS

The Alternative Board 47.indd 1

Stephen James (left) and franchisees of The Alternative Board in New Zealand

a courier service and a marine engineering business get together for four hours every month with a franchisee from The Alternative Board chairing the meeting, they can help each other in invaluable ways. ‘Having the melting pot of different industries encourages crossfertilisation of ideas and solutions. Combine that with one-on-one coaching by the franchisees and a wide variety of business improvement tools, and The Alternative Board can achieve some really positive changes.’

use your experience Stephen says The Alternative Board is very selective. ‘Our franchisees need to be great communicators who are highly-motivated and either have decades of business experience at senior levels or have previously owned successful businesses themselves. We also welcome enquiries from business coaches and consultants who appreciate that having equity in a global franchise will give them a valuable, marketable business to sell when they want to move on.’ The investment is $83,000 +gst, which includes an exclusive territory, 8 days’ training at the Denver headquarters and 2 weeks in-field assistance as well as ongoing support to help franchisees get their first boards up and running. It also covers databases and promotional systems, and access to all the business tools and support that The Alternative Board has developed, including ‘taster’ meetings where potential board members are invited to experience the value of the approach in a ‘try before you buy’ strategy. ‘Each franchisee has a professionally-mapped territory pool of approximately 9,000 SMEs from which to generate multiple and consistent income streams,’ Stephen explains. ‘These include facilitating and chairing monthly meetings of up to eight or nine members, and providing one-on-one business coaching. In turn, this can create additional revenue through advisory or consulting roles in particular aspects of members’ businesses.’ The potential for consistent income is endorsed by research revealing that, in North America, members stay with The Alternative Board for an average of 4.2 years. ‘The result can be a significant income – some established US franchisees have over 100 members and are still building,’ says Stephen. ‘So if you have a strong track record of achievement and want to help others achieve while building your own business, give me a call and let’s talk,’ Stephen invites. ‘We’re building a team to help New Zealand businesses become all they can be.’

advertiser info

The Alternative Board www.thealternativeboard.co.nz Contact Stephen James P 0-9-446 0963 M 021 606 934 sjames@thealternativeboard.co.nz

47 1/12/16 8:07 AM

buying a franchise

Franchising helps experienced executives, managers and salespeople get off the corporate treadmill and into their own business

9 reasons why MANAGERS BUY FRAN C

limbing the ladder in a corporate career has one big problem – it gets narrower towards the top. Only a few people are going to reach the heights, which means the rest are never going to progress beyond a certain level. That’s fine if you are happy there, but what if you’re not? You could change companies in the hope that you might do better, or you might want to think about starting a business of your own. If that’s the case, buying a franchise can offer a lot of advantages.

sign business is an option, too.

Franchising isn’t just about one man and a van – franchises also offer a wealth of opportunities for experienced executives, managers and salespeople in all sorts of industries from logistics to mentoring, education to property management, building to commercial cleaning. And if you want a complete change of direction, owning your own café, gym or

1. Many managers are specialists and don’t have the broad experience or inspiration to create and grow a business from scratch. But most franchises say ‘no experience required’ – if you have the aptitude and the personality, they can train you to do the rest. And, very importantly, they’ll provide the systems to follow and the back-up to help you make a go of it.




For someone used to working in a larger company, buying a franchise can make the transition to self-employment much easier by providing proven systems to follow, as well as colleagues to discuss issues and ideas with. Here are some reasons why franchising offers a good alternative for the executive looking for a change.




’T A






With 27 stores throughout New Zealand and more than 700 worldwide it isn’t hard to see why we are the world’s largest second hand dealer and market leader in short term credit. New franchise opportunities are still available, maybe it is time you had a look at the new look Cash Converters. Visit us at cashconverters.co.nz or call Colin Mahoney on 09 281 7334.

convert your thinking 48 EDIT White Collar 48.indd 1

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 8:08 AM


ANCHISES 2. Franchising offers an immense freedom of lifestyle. You can choose whether you work indoors or outdoors, in an office or café, from home or from premises, alone or with your partner – you can work where and how you want. Franchises can be hands-on (where you do the work yourself) or hands-off (where you work through staff to achieve your goals).

Franchising is a powerful way of doing business, but the same forces that make franchising great also create vulnerability and risk. We know what works, what doesn’t, and how to respond to the issues that arise. We help with: · Assessing franchise opportunities · Advising on franchise agreements and other contracts · Franchise sales and purchases · Dealing with difficult situations

3. Franchising offers you the chance to take your existing skills and put them to use in a new way for your own benefit. The Alternative Board, which provides business mentoring, is an obvious example, but there are many others. 4. The transition from employment to self-employment is made easier by the fact that you are still part of a group. You can still share ideas and seek opinions with other skilled people – the franchise’s field support people, specialists in the franchise headquarters in, for example, marketing, operations or IT, and, of course, your fellow franchisees. You’ll bring different skills and experience to the franchise and you can all learn from each other. 5. Most managers will have built up some sort of assets that they can borrow against to finance their business. This gives them the ability to select from a wide range of opportunities. A lot of franchises employ staff, and offer the skilled manager considerable potential for building a really worthwhile business of their own. 6. A franchise can be part-time or full-time. Some management couples start off buying a franchise which their partner operates until the business has grown enough (or the couple feel comfortable enough) for them to leave and work in the business themselves. 7. Franchising offers potential for growth. Skilled managers can operate multiple outlets and even build chains of their own within many franchise systems. Quinovic, Small Business Accounting, EmbroidMe, Columbus Coffee and many more have franchisees with more than one outlet. This can offer considerable rewards.

FRANCHISE LAWYERS Auckland Phone 09 303 3764

North Shore Phone 09 414 9800



8. Master franchises are also a good option for experienced managers.

Regional master franchises are common in franchise systems with a large number of franchisees such as home services or courier businesses. The regional master franchisee is usually required to manage the marketing, training, development and logistics of the franchisees on a local basis – a role which requires considerable management and leadership skills.

Earn up to $90,000 in your first year.

20 years, 52 branches and 20,000 customers behind you.

National master franchises are also available for overseas companies wishing to expand their systems into the NZ market in conjunction with a local person or company. Master franchises are often a longerterm proposition involving a larger investment, but the return is commensurately greater.

SBA franchise opportunities available. FIND OUT MORE www.sba.co.nz/franchise-opportunities

9. Whatever the business you choose, owning a franchise can be a great way of increasing your net worth. By being part of a nationally-recognised brand, the business you create will be worth more when the time comes to sell. So if you have management skills and are looking for a change and a chance to build something of your own, start exploring what’s available via the Westpac Directory of Franchising which starts on page 84. You’ll find more opportunities than you expected. franchise.co.nz – PUTTING PEOPLE IN BUSINESS

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49 1/12/16 8:08 AM

franchise management

GETTING A GRIP on business MYOB helps franchises build bigger profits through better information systems


ara Rubber is over 100 years old, but the company knows it needs to stay right up-to-date if it’s to remain competitive. Franchisor Vaughan Moss says that Para was originally set up without all the data collection and analysis tools that are vital for a modern retailer but that’s all changed now, thanks to MYOB. ‘Benchmarking is one of the biggest advantages that franchising offers,’ says Vaughan. ‘It lets franchisees see how they’re doing and identify areas for improvement by comparing their results with others operating exactly the same type of business. Having good data also helps the franchisor provide advice where it’s needed, buy stock more efficiently and create more effective marketing. But until you have some common technology in place, it’s hard to access all these benefits. ‘Installing MYOB online accounting throughout the franchise has made a big difference and proved extremely successful for us. The beauty of it is that you don’t need to have a head for figures so anybody can work it and get the information they need. And MYOB ties in with a package called Fathom which was personalised for us through Franchise Accountants to provide all the benchmarking data we need across 13 financial KPIs (Key Performance Indicators). These provide figures for the group and each outlet individually on revenue, profits, stock turn, financial ratios, earnings and more, and that’s just for starters. ‘One of the most powerful tools of the MYOB/Fathom combination is the What if? processor. This enables us to input marginal changes, such as points of a percent on profit margins or increased customer numbers, and predict the outcome across each of our 10 outlets. It’s unbelievably powerful and means that we can be very targeted when it comes to creating effective promotions – and, of course, it also enables us to measure the actual results and compare them.’

making the change Vaughan says that the biggest challenge for any franchisor is getting franchisees on a common accounting platform. ‘We chose MYOB because we were able to do it cost-effectively, and part-funded it to make it even more affordable for franchisees.


‘It’s an interesting situation, because in financial matters a franchisee often has a stronger relationship with their accountant than with their franchisor. But an accountant looks at an individual business through a telescope rather than having a perspective on the franchise as a whole. Once they have access to benchmarking info, though, they can service their client much better and focus on providing advice rather than just doing the books. MYOB makes it so easy – the franchisee, their accountant and the franchisor can get access to the information they need without interfering with each other. And MYOB is especially powerful with all the add-ons available, especially things like Today point of sale software which feeds sales and stock data through to MYOB without any franchisee input – that meant saying goodbye to a lot of time-consuming data entry.’

quality support One other major factor in Para Rubber’s decision to go with MYOB has been the quality of the support available. ‘MYOB are actively involved in franchising and take the trouble to understand what franchisors and franchisees need,’ says Vaughan. ‘Lauren Taylor, MYOB’s Franchise Business Development Manager, is our go-to person: she attends a lot of franchise events and when it comes to getting a new store up and running Lauren ensures that they get all the benefits right from the start, including a relationship with a local MYOB consultant for any questions they might have.’ Another local franchisor, Stephen James of The Alternative Board, agrees. ‘I’ve just switched over to MYOB because they’re committed to New Zealand and Australia, they’re involved in franchising and you can talk to the key people rather than intermediaries. I had lunch with Lauren just last week – she wanted to check how it was all going and how the new set-up was working. Getting reports with all the information we need helps all our franchisees improve their game.’

finding the right solutions Lauren herself has many years’ experience integrating software and reporting systems into businesses both in New Zealand and overseas. She’s loving her specialist franchise role, which she moved into six months ago. ‘I understand the pain points for small business in introducing new technology, and the great thing about MYOB is that it’s so flexible and so adaptable – people often don’t realise just how much it can do once you get your systems talking to each other and sharing information. ‘My job is to connect the right people and find the right add-ons to get the right solution. Franchises may have similarities but every business is unique: by knowing your specific goals and challenges, we can make life easier – and more profitable – for everyone. And once the franchise introduces common systems, we can provide step-by-step training to help franchisees get the best out of them.

Lauren Taylor, MYOB’s Franchise Business Development Manager, with Vaughan Moss of Para Rubber franchise.co.nz – PUTTING PEOPLE IN BUSINESS

MYOB 51.indd 1

‘MYOB online accounting and the available add-ons can automatically do things franchisees are currently struggling with – or paying others to do. They can increase visibility throughout the franchise, improve sales and improve margins for franchisees and franchisor alike. ‘To find out more, give me a call.’

advertiser info

Visit myob.co.nz/franchise to find out more, or contact: Lauren Taylor Franchise Business Development Manager P 0-9-925 3587 M 027 556 6115 lauren.taylor@myob.com

51 1/12/16 8:10 AM

buying a franchise: financial matters


your chances of success

financial success

Daniel Cloete & Steve Seddon from Westpac look at how franchisees can minimise risks when buying and operating a business


he New Zealand economy has performed well in recent years and some sectors, like building and food & beverage, have shown strong growth. As a result, many people are considering diversifying away from property to reduce cash flow risks and share in that growth. One popular way to do this is by buying a franchise. Becoming a franchisee can be very rewarding and satisfying, but it is a serious undertaking as your life savings, house and financial future are all potentially at risk. Business failures do happen, so buyers should be proactive to maximise their chances of success. It would be rare to find a business which is always successful in all areas – even large multi-nationals make mistakes. The secret is to identify possible issues in advance and develop an action plan to limit the impact – or, better still, turn these issues into successes. Here are some tips that may help.

• •

• Before buying the business, research the opportunity fully. A good rule of thumb suggests that intending purchasers should spend at least one hour of investigation for each $1000 invested. This includes researching the business, its location, Daniel Cloete competition and the industry, speaking to other franchisees and consulting franchise-experienced accountants, lawyers and the local council. In this way you can learn from the experience and mistakes of others. Keep on top of your business. Make sure you measure the key aspects of your business, including sales numbers, gross profit margin, controllable costs (labour costs, wastage etc.), taxes and profit. Other aspects may include tracking customer numbers and average customer spends per transaction. Staying on top of these figures helps you spot issues early. Ensure you have access to enough working capital. Working capital is the money used to run the business, pay the staff, pay the rent, etc. You also need to ensure you hold enough working capital to cover any start-up losses/costs and unforeseen circumstances. Compare financial projections to actual results at least monthly. Look at any variances (negative and positive) and develop a specific and measurable action plan to handle them. For example, if your labour costs are higher than expected then go back to your rosters and reduce this cost. Make the hard decisions early before your business is put at risk. Keep your bank informed. Meet with your bank regularly, particularly if you have a problem. They want you to succeed so the earlier you seek advice, the better. Limit the money you draw from the business. Don’t go and buy a new car or upgrade your house before you are certain the business can afford it.

Looking for a business with heart?

A SPECIAL OPPORTUNITY For a short time we will offer some lucky people the chance to become a part of the nationally recognised Jim’s brand


$12,500* plus GST

As a Jim's Tree and Stump Removal franchisee you can receive referrals from over 260 Jim’s Mowing franchisees. This enables you to provide *You’ll also need to Jim’s quality customer service, whilst profiting from: • • • •

purchase, hire or lease

Quality training, both initial and ongoing a suitable truck, chipper, grinder and a range of gear Highly developed business operating procedures Reduced rates: insurance; leases; financing and supplies A comprehensive manual

Contact Brendon 021 818 926 brendon@jimstrees.co.nz

Becoming your own boss is easier than you might think – with Jim’s 52 Westpac 52.indd 1


Re-sale opportunity: Established and profitable going concern available central North Island Please call Head Office on (09) 575 2939 or 021 177 6009 Email: info@freedomdrivers.co.nz www.freedomdrivers.co.nz Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 8:09 AM

The GLORIA JEAN’S COFFEES NZ Master Franchise is now under new ownership. Our dynamic team are on the lookout for enthusiastic and successful business people to invest as new Franchise Partners. With a strong office support team, you will engage in a full training programme, ongoing assistance and detailed analysis of each business venture so that together we can ensure you have all of the tools for success.

Businesses need money to fund expansion; spending it on other things will cause cash flow problems later. • Don’t confuse profit and cash flow. Even profitable businesses have gone bankrupt due to an inability to manage their cash flow. Creditors, including the IRD, are able to apply to liquidate a business if they are not paid within their terms. • Don’t take on too much debt. This applies equally to money borrowed from banks, equipment leasing companies, family members or vendor finance from the seller of the business. All borrowed money needs to be paid back with interest and this creates a risk for the business. Be careful about borrowing the maximum you are able as this will leave no room to come back if more working capital is needed. Historically low interest rates may make it easy to fund at the moment, but it may not always be the case. • Know its worth. A business is not worth what you pay for it – it’s only worth what someone else will pay for it. To understand your franchise’s value, compare it to similar businesses both within the same system and outside. Look at your remaining lease term and refurbishment requirements, particularly if the location is critical or the business would be expensive to move. All will impact the business’s resale value.

n i o J s!

A world-leading brand in the coffee and cafe industry, this proven franchise model is a fantastic opportunity that delivers quality at every turn.


operational success • Look for a business that suits your personality, skill and capital resources. Before committing, spend some time speaking to your banker, accountant and other business advisors. Also spend some time with the franchisor and in the business itself. • Follow the franchisor’s system. Buying a franchise means you agree to follow the franchisor’s proven business methods. If you have a suggestion for improvement, discuss it with the franchisor. All good franchise systems encourage franchisee input and historically this has led to a wide range of business improvements. • Plan for expansion. If you are looking to open a second outlet, ensure you have a comprehensive and robust business plan. How are you going to manage the both the new and existing businesses? Will you need to employ more staff to cover your absence? How will you ensure the original business maintains performance while you work on the new one? • Ensure stock levels are optimum. Overstocking or carrying obsolete stock will impact the business and its cash flow. Controls need to be set and monitored, especially in seasonal or fashion-related industries. • Maintain quality control and customer service. Make your employees accountable for their actions and reward those who exceed expectations. Be highly selective about who you employ. Invest in training and other support. • Watch local competition. Your franchisor will see the national picture, but local threats may be independent businesses, new entrants or other franchise groups. Don’t wait for your sales to fall before acting. Be pro-active.


BASIL BADENHORST basilb@linkbusiness.co.nz | (09) 555 6021

IS THIS JUST A PILE OF BARK? Or your next big business opportunity? We are New Zealand’s largest landscape supply company. Contact us NOW for your confidential information pack.

personal success Finally, once you are settled in the business make sure you are able to take some time away regularly. Although you may work for more than 50 hours per week at the beginning, business owners need to take a break to avoid burnout or other personal issues. Family support is essential to the success of any business. Before committing to a business ensure relevant family members understand both the risks and potential rewards. If they are not involved on a day-to-day about the author basis, keep them fully-informed at all times. Daniel Cloete is the National In summary, do your research before you purchase; don’t rush your decision; take advice; and tackle any issues early. Monitor your business and outcomes and don’t be in too much of a hurry to spend the profits. Operating a well-run and profitable business can be one of the most rewarding things you will do, but it will only come as the result of good management and good advice.

Franchising Manager for Westpac. For more information, contact your local Westpac Franchise and Business Banking Specialist on 0800 177 007 or email: franchising@westpac.co.nz The information contained in this article is intended as a guide only and is not intended as an exhaustive list of matters to be considered. Persons entering into franchise agreements should seek their own professional legal, accounting and other advice.


Westpac 52.indd 2

Opportunities available NOW in Auckland area! FRANCHISE LANDSCAPE SUPPLIES LIMITED P.O. Box 64 132, Botany, Auckland 2163 E: mike@centrallandscapes.co.nz Ph: (09) 273 5352 • Mob: 0274 506 639


53 1/12/16 8:09 AM

“I’ve seen 100% growth per year” Jim Gleeson, Refresh Franchisee

Join Refresh and grow a multi-million dollar franchise

You don’t need to be a builder, so talk to Jon Bridge today: Ph (09) 303 0670, jonb@traffic.net.nz www.refreshfranchise.co.nz


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franchise opportunity: auto services

Accelerating demand for good-as-new repairs means The Wheel Magician is growing


on a roll S

ix years ago, Alan Thomas was asked if he could repair a damaged alloy wheel as an extra service from his paint and panel business. It was a challenge he relished, and by accident he found a whole new business. ‘After a year of refining the process, I stopped doing panelwork to concentrate on wheels as The Wheel Magician,’ he recalls. ‘The dealers in Wellington loved me because I was saving them a fortune in new wheels, and vehicle owners appreciated the service, too. And the icing on the cake was that because I could offer a mobile service, there was no competition!’ Being mobile means The Wheel Magician can operate anywhere: car yard, home or workplace. ‘That means maximum service with minimum inconvenience to customers,’ says Alan. ‘A franchisee will take the damaged wheel off the car, and repair it in the back of their mobile workshop using a grinding, sanding and repainting process. The aim is to get the wheel back to as close to factory standard as possible. Only small quantities of paint are needed and the end result is a business with very low overheads.’ Fast-forward to today and The Wheel Magician has grown from being just Alan and his wife Lisa to a thriving business with 10 franchisees already and the need for more. ‘We’ve identified 50 territories around the country, with 10 or more people needed to meet the demand in Auckland alone,’ Alan says. ‘All you need is enthusiasm, an interest in cars and the ability to solve problems. Experience in the auto industry is not required – our franchisees come from all backgrounds and they are doing equally well. In fact, they are frequently busting a gut to stay on top of the work in their own territories!’

This includes full training and all the equipment necessary to do a truly professional repair job. The only other requirement is a suitable van to use as a workshop. ‘Alloy wheels look great when they’re smart but awful when they’re scraped,’ says Alan. ‘They’re also expensive so the cost of a repair is much better than a new wheel. It means customers are always glad to see you. ‘Franchisees are making big profits, so if you are a bit of a perfectionist, motivated, and enjoy working with your hands, this could be for you. You’ll need to be happy working on your own but able to interact with all sorts of people. We need more franchisees right now, especially in Auckland and the South Island, so please – contact me now,’ Alan invites.


gearing up for growth

‘Our first South Island franchisee has just started in Christchurch and is already really busy, so I’d especially like to find more franchisees there. All these developments are going to take The Wheel Magician to the next level and reinforce our position as the brand of choice throughout New Zealand for wheel repairs.’

needed now The Wheel Magician franchise requires an investment of between $49,950 and $57,500 +gst depending on franchise territory.

Alan Thomas (left) with Graham Ngatai, Franchisee Manager franchise.co.nz – PUTTING PEOPLE IN BUSINESS

The Wheel Magician 55.indd 1

The Wheel Magician www.wheelmagician.co.nz Contact Alan Thomas P 0800 537 233 M 021 537 311 alanthomas@wheelmagician.co.nz


The Wheel Magician franchise is a very attractive option to anyone with an interest in cars and repairs. ‘We charge a flat fee per wheel and the average length of time on each wheel is around forty minutes. Currently I hold the record of 26 wheel repairs in a working day, and I’m challenging everyone to beat me,’ grins Alan. ‘Admittedly that was one of those exceptional days where everything went right, but it shows the potential to make big profits, as our franchisees have already found.’

The Wheel Magician is now gearing up for growth with a new, more professional, image: new uniforms, logo, signage and a website showing that this is a brand that does a terrific job, every time. ‘We’ve also appointed a franchise operations manager to help our franchisees develop and grow their businesses locally,’ says Alan.

advertiser info

Huge, never-ending market and repeat business! We have developed a system which provides alloy wheel repairs to a very high standard in a short space of time. This means you have delighted customers and complete lots of jobs in a day.

Enjoy :

• • • • •

Fantastic technical training Great sales training and marketing Devoted franchise support team Low overheads High income potential

Exclusive territories across New Zealand. Price on application (includes equipment, training, promotional materials and standard lawyer’s costs).

Freephone: 0800 537 233 enquiries@wheelmagician.co.nz www.wheelmagician.co.nz 55 2/12/16 12:19 PM



WESTPAC SUPREME FRANCHISEE OF THE YEAR Winner – Michael Ash, Mister Minit St Lukes Michael Ash believes in the power of learning. Coming from a Christchurch family of seven teachers, he probably didn’t have much choice in the matter but, after finishing a teaching degree himself, he discovered that his real passion was retail. He admits his family weren’t too impressed when the floor-sweeping job at Deka which he started in his fourth year at Christchurch Boys High School turned into a career, but now he’s been named Supreme Franchisee of the Year for 2016/17 perhaps they’ll forgive him. ‘I’ve already sent them the trophy to admire,’ he laughs. In fact, teaching and training has been key to Michael’s success. When Deka was bought out by Farmers in 2000 he joined Mister Minit and became training manager, learning the business inside out. But in 2012 two major events changed his life: in June, he got married to his partner, Amanda Han Ash, while in September he took ownership of the existing Mister Minit at Westfield St Lukes. ‘In our first year at St Lukes, we fixed over half a million problems, thousands of keys, and hundreds of shoes and watches,’ recalls the father of five. ‘We served over 40,000 customers and the number has gone on growing ever since.’ By 2016, his outlet was named Mister Minit’s overall Franchise of the Year for the whole of the New Zealand, Australia and Asia region. While he and Amanda were away in Canberra accepting the award, St Lukes put in a record week, showing the importance he places on team culture.

Michael Ash and his wife Amanda

The top titles in the Westpac New Zealand Franchise Awards for 2016/17 have gone to franchises with decades of trading under their belt You can’t beat experience – and the winners in this year’s Westpac New Zealand Franchise Awards certainly have plenty of that. The top awards might both have gone to first-time winners, but the names on the trophies have been around in New Zealand for decades. The new Westpac Supreme Franchisee of the Year has owned his own business for just four years, but has been with Mister Minit for sixteen years. As training manager, Michael Ash taught others to run their franchises but now, as a franchisee, he’s running his own and making quite an impact. Meanwhile, the Westpac Supreme Franchise System of the Year is a brand that dates back to 1983. Signature Homes has worked hard to develop a genuinely world-class system to support both its franchisees and customers, and they are reaping the rewards.

Signature Homes was named Supreme Franchise System of the Year. From left: Brad Jacobs, Chairman of FANZ; Hon. Paul Goldsmith, Minister for Commerce & Consumer Affairs; Anneta and Gavin Hunt of Signature Homes; Steve Atkinson, Westpac Head of Specialists

56 EDIT Awards 56.indd 1

That’s apparent in his approach: ‘It’s important not just to take an interest in your team but to look for ways to help them progress personally,’ Michael says. ‘In our business plan every year we look for growth opportunities. The master engravers course is over two years long, but we’ve put two people through it. One of our people has just completed Stage One of a Retail Degree and we sent another to the South Island to learn different ways to handle leather from a master cobbler. Combined with his impressive results, Michael’s approach was enough to make him stand out to the judges.

WESTPAC SUPREME FRANCHISE SYSTEM OF THE YEAR Winner – Signature Homes Signature Homes was founded by Fletcher Challenge in 1983. In 1995 it was sold to Gavin and Anneta Hunt, who set their sights on building New Zealand’s premier branded home design and building group. That meant creating a world-class franchise system to support its network of builders around the country, too, and they set about the task with enthusiasm. When they wanted to provide franchisees with a single tool for managing every part of their business, they developed their own comprehensive end-to-end solution. When they recognised that sales and marketing were key drivers of their business, they recruited Brad Hay from outside the building industry to help lift their sales (Brad was also recognised at the Awards – see below). When they wanted a fresh perspective, they headhunted Paul Bull, the former CEO of Carters, whose direction has resulted in massive increases in both sales and profitability. And when they had problems, they tackled them head-on – as was evident in 2008 after the Wellington Signature franchise failed for a second time. The company responded by launching an independently-bonded building guarantee programme that guarantees completion of a client’s home as set out in the building agreement. ‘Those failures affected the whole way we thought about the business,’ says Gavin Hunt. ‘They were traumatic, not just for the families affected but for the subbies and contractors – and for us and our franchisees. That’s why we spent 18 months developing the Signature Homes guarantee which is absolutely the best in the business, covering not only home completion but other aspects including weather tightness, structural and non-structural defects.’ Today, there are 11 Signature Homes franchisees around the country and the company is still led by Gavin and Anneta Hunt. ‘We’re not looking to grow numbers, just grow our franchisees’ businesses,’ says Gavin. ‘We may not be the biggest in New Zealand but all our builders are in great financial shape. We have four guys out on the road all the time who can see their financials and identify, for example, any holes in cashflow four months out, and strong sales and marketing support, too. You can’t build a great business without good systems and great people.’ Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:35 PM

CATEGORY AWARDS Awards were presented for Best Franchisee and Best Franchise System in each of four categories: • Business Services • Lifestyle Services • Home Services

• Retail, Food & Beverage

The Supreme Award winners were selected from these categories.


Best Franchisee

Winners – Russell and Therese Boniface, Fastway Couriers Wairarapa Russell Boniface took ownership of the Fastway Couriers regional franchise for Wairarapa in October 2011 and soon added various family members to the team. His sister-in-law Anne joined to assist with sales and customer relations, his wife Therese left her corporate banking job to take over the financial management side, and his son Grant became responsible for sales and courier management. ‘We work really well together because, while we each have a defined role in the business that matches our particular strengths, everyone gets stuck in across all areas at peak times,’ says Russell. ‘Our focus is to ensure our customer needs are met no matter how high the volumes are, and we will each Grant (left) and Russell Boniface (right) of do whatever needs to Fastway Couriers Wairarapa with their Best be done to achieve Franchisees - Business Services trophy this. Our goal is to continue to grow our franchise by providing a service to our customers that is second-to-none.’ The judges appreciated the way the family works in partnership with staff, customers and stakeholders. ‘Through this they have achieved their key focus of providing a perfect customer service whilst customising it to their customer groups and communities.’


Best Franchisee

Winner – Vogue Homes Signature Homes Bay of Plenty Craig & Debbie Williams Craig and Debbie Williams established their own home building company in the Bay of Plenty in 1996 and joined the Signature Homes franchise in 2007. Given the success of their own brand this was a difficult decision to make, but the couple felt that the combination of strong systems and group buying would give them the basis to go on growing. Craig and Debbie have since built Signature Homes Bay of Plenty into one of the most successful home builders in the region, and one of the highest performing Signature Homes franchises in the country, winning numerous awards along the way. One of the Simon Lord of sponsors Franchise New company’s most Zealand media with Debbie and Craig Williams impressive of Signature Homes Bay of Plenty - Best attributes is Franchisees, Home Services their track record in customer satisfaction, winning the Signature Homes National Client Survey Award an incredible six years in a row from 2008. The judges commented, ‘The growth achieved by this business since joining a large franchise is a great testament to the systems and processes they have become part of.’

Best Franchise System

Winner – Signature Homes

Paramount Services, last year’s Supreme Franchise System of the Year, is another long-established franchise with a family feel. Started in 1979 by Suzanne and Galvin Bartlett, the company is today one of New Zealand’s largest commercial cleaning operators and has successfully Paul Moodie of Crowe Horwath with Paul Brown expanded into of Paramount Services - last year’s Supreme Australia. The Franchise System was a winner again in the business appeals to Business Services category New Zealand-born and immigrant entrepreneurs alike, and has made a particular point of helping new franchisees integrate into both the business and New Zealand life.

Signature Homes notched up a first win for a building company in this category and went on to take the Supreme Award. The company was an early adopter of cloud-based technology, launching its own business management tool The Signature Way back in 2005, and has never stopped innovating. ‘Entering the Awards concentrates the mind wonderfully,’ says franchisor Gavin Hunt. ‘We were looking at one aspect and suddenly went, “Hang on, we could do that better.” Just entering helped Anneta and Gavin Hunt of Signature Homes us improve our Best Home Services Franchise System business.

The judges noted that a particular strength of this franchise was the range of processes that appear to be embedded in the system. This, coupled with the extensive range of business data available, enables them to monitor performance and continuously improve.

The judges said, ‘This company’s recognition that long term sustainability is the key to continued success reflects its success in a highly competitive market. They continue to grow through review and improvement of their processes and systems.’

Category sponsored by Crowe Horwath

Category sponsored by Franchise New Zealand media

Highly Commended: Atul Patel, Paramount Services Wellington Jignesh Soni, Paramount Services Christchurch

Best Franchise System

Winner – Paramount Services


EDIT Awards 56.indd 2

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Best Franchisee

Best Franchisee

Winner – Just Cabins Northland Ben & Jan Wood

Winner – Michael Ash, Mister Minit St Lukes

Just Cabins have made this category their own in recent years, with franchisees from Waitakere, Canterbury and West Coast proving that a good franchise can succeed anywhere with the right people. This year, it was Ben Wood, a retired hotelier and orchardist from Northland, and his wife Jan who stood on the top step, having originally found their franchise in the pages of Franchise New Zealand magazine.

Mister Minit franchisees make a habit of winning the Retail category, having taken the title for the last four years – a remarkable record.

According to the judges, ‘A great and unique product along with effective business systems are the reasons behind these franchisees’ success. They pride themselves on providing excellent customer service and this, combined with the quality of the product, has seen business growth with loyal customers providing a growing source of referrals.’

This year proved to be no exception, except that winner Michael Ash went on to take the Supreme Award – the first time a retail franchisee has achieved this feat since 2010. According to the judges, some of the key strengths of Michael’s business are his openness to input from his loyal team members, his creation of an open workplace culture and his focus on environmental challenges. Highly Commended: Raj Ram, Mister Minit Glenfield Maninder Singh, Mister Minit Te Awa Hamilton

Best Franchise System Winner – Just Cabins

Just Cabins has Ben Wood of Just Cabins Northland achieved a unique received the award for Best Franchisee record in winning Lifestyle Services the Best Lifestyle Franchise System title five years running. Its franchisees rent out portable cabins as extra rooms, offices or on-site accommodation through 46 territories around the country. As the judges noted, the franchise has been so successful that it has now reached capacity in New Zealand. ‘Just Cabins is a great success story as in its short operating time it has managed to become fully subscribed by areas available for purchase by franchisees,’ said the judges. ‘The addition of a country manager has greatly enhanced the franchisor’s ability to implement improvements through the franchise system.’ Category sponsored by Waipuna Hotel and Conference Centre

Michael Ash (centre) started by winning the Retail category before going on to take the Supreme Franchisee title. Here he receives his award from Philip Morrison of Franchise Accountants

Best Franchise System

Winner: Mister Minit New Zealand Mister Minit is one of the oldest and best-known franchise systems in New Zealand, having been operating here since 1971. The company provides a variety of essential services such as shoe repairs, key cutting, engraving and watch repairs in malls throughout New Zealand. Mister Minit has made the Retail Best Franchise System award very much its own in recent years, having won the title four years in a row. The company has also been a regular winner in Australia. The judges saw the key strengths of this organisation as a focused strategic framework driven by a sound model for success; commissioned independent research on customer feedback; comprehensive measurement and analysis of supply chain, KPIs and customer data; a comprehensive set of processes that are utilised to manage core products; and functional systems in marketing, HR, health, safety and well-being, supply chain, property and finance. Category sponsored by Franchise Accountants & Franchise Infinity

Hon. Paul Goldsmith with Shelley Trutsch of Waipuna Hotel & Conference Centre and Just Cabins franchisor Fenton Peterken

58 EDIT Awards 56.indd 3

Philip Morrison of Franchise Infinity presented the Best Franchise System - Retail, Food & Beverage - Award to Stan van der Ham of Mister Minit Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:35 PM

Service Provider of the Year Award

OTHER AWARDS Further Awards were made in a number of specialist categories. The categories were: • Best Emerging Franchise System • Master Franchisee of the Year • Export Achievement Award • Community Involvement, Franchise System of the Year • Media Campaign of the Year These winners were not eligible for the Supreme Awards.

Best Emerging System Award

Winner – Zones Landscaping Specialists Zones Landscaping Specialists are specialists at designing, building and landscaping outdoor living spaces. A relatively new franchise system with eight franchisees so far, Zones is the sister franchise of the highly successful Refresh Renovations – winner of the Best Emerging System award last year. Just like home renovations, the landscaping market is huge and fragmented, with no national provider of specialised design-and-build landscaping services. In the same way that Refresh was created to service a massive but under-valued market, so Zones has been launched to professionalise an under-serviced industry.

Winner – MYOB

This service provider has been helping franchisors and franchisees in New Zealand since 1991, and has recently expanded its commitment to the franchise sector with the appointment of a specialist franchise business development manager. MYOB offers not just accounting and payroll software but also a range of add-on solutions covering aspects from point-of-sale to KPI management.

Ingrid Cronin-Knight of MYOB was back on stage to receive an award this time - MYOB was named Best Service Provider

‘MYOB works in partnership with a number of large and small well-known franchise operations,’ the judges noted. ‘Over the last three years they have invested heavily in cloud-based services for the SME environment which shows a distinct commitment to customers in this market.’ Highly Commended: Franchise Accountants Franchize Consultants (NZ) Ltd Category sponsored by: Jani King Ingrid Cronin-Knight of MYOB presents the Best Emerging System award to Zones Landscaping Specialists

According to the judges, ‘While only a young franchise system, a main strength of this franchise is its sister franchise and parent organisation from which it will gain the majority of its systems. This will give it a definite head start.’ Category sponsored by MYOB

Master Franchisee of the Year Award

Winner – Lawrence & Erica Pereira, Oporto New Zealand Although Oporto has been operating in NZ since 2001, Lawrence and Erica only took over the master franchise for New Zealand in August 2015. The couple have considerable retail and media experience.

Community Involvement: Franchise System of the Year Winner – Fastway Couriers

Fastway has a proud history of community involvement; supporting local charitable and community based organisations across New Zealand. The company’s involvement with Heads Up For Kids brings together courier and regional franchisees to collect and deliver over 12 tonnes of old decimal and pre-decimal New Zealand and foreign currency to the Lions Club to assist in the funding of education programmes and scholarships for New Zealand youth.

Shelley Trutsch of Waipuna Hotel & Conference Centre presents the Community Involvement award to Andy McDowell, General Manager of Fastway Couriers Auckland

Oporto currently has 11 stores in New Zealand and over 160 globally. The judges note that, ‘They have positioned themselves in the fresh/ premium end of fast food and are currently working on the reimaging of the brand.’

The judges say, ‘This organisation has learned over the years the value of both its employees and customers, and how they all come together to make a community. They have shown an ongoing commitment where they can to both national and regional McDonald’s sponsored the Master Franchisee of the Year Award, which initiatives, and to help others less fortunate or in great need.’ was won by Oporto’s Erica and Category sponsored by Lawrence Pereira (right) Waipuna Hotel and Conference Centre Category sponsored by McDonald’s New Zealand

Media Campaign of the Year Award

Export Achievement Award

Winner – The Coffee Club

Winner – Dream Doors

From his beautiful if unlikely base of Wanaka, franchisor Derek Lilly has built a New Zealand-wide franchise that is now making inroads into the Australian market with 22 franchisees already established there. Dream Doors, which carries out the design, manufacture and supply of made-tomeasure kitchens, bathrooms and bedrooms, specialises in renovation rather than replacement.

The hospitality sector is getting more competitive, with customers more interested than ever in new flavours and ideas. The Coffee Club’s gourmet brioche burgers offered a range to tempt the tastebuds with its tempura fish, BBQ pulled pork and beef & caramelised onion.

Dream Doors has made good use of technology to support its sales, customer satisfaction, manufacturing, marketing and management systems. ‘Through their development of advanced systems for the capture of organisational data, and the subsequent use of this data, this organisation has been able to quickly export and deploy their franchise to Australia,’ said the judges.

The judges said, ‘Overall, this was a very successful campaign with all of the key objectives being met and targets exceeded. The offer was attractive and the campaign creatively well executed. It was broadly promoted to ensure a wide audience reach which is reflected in the results of the campaign.’

Highly Commended: Link Business Broking Category sponsored by Stewart Germann Law Office

Category sponsored by ABC Business Sales

Dream Doors franchisor Derek Lilly and his daughter Georgina with the Award for Export Achievement


EDIT Awards 56.indd 4

The Coffee Club’s Andy Lucas, Andrew Merlino & Simone Varnier with the Media Campaign of the Year Award

59 1/12/16 4:35 PM

FIELD MANAGER OF THE YEAR AWARDS The Field Manager of the Year Awards recognise the work of those individuals who are the first point of contact for franchisees, helping them set goals and develop their businesses, and enforcing standards when required. Entries were divided by category and turnover.

Business Services – over $500,000

Category sponsored by Crowe Horwath

Winner: Brad Hay, Signature Homes

Having come from outside the building industry, Brad faced considerable challenges. As GM Sales & Marketing, he has brought his experience to bear, working with various staff and franchisees to improve processes and make effective and consistent use of them.

Winner – Sangeetha Shaikh – Paramount

Sangeetha Shaikh has worked with Paramount Services since 2006, attaining everincreasing responsibility and becoming a key account manager for this company’s two largest clients in 2016. In her previous role as Auckland Operations Manager she has received countless accolades from all stakeholder groups with which she has contact (see page 61).

Home & Lifestyle Services – over $500,000

Category sponsored by Franchise New Zealand media Sangeetha Shaikh of Paramount Services is the first person to win a Field Manager of the Year Award twice

Retail, Food & Beverage – over $500,000 Winner: Greg Hoar, Super Liquor

As National Operations Manager for Super Liquor, Greg has 123 franchisees across the country under his wing. He is involved with sales/supplier performance, category management, business development, store layout, rebrand roll-out, marketing and compliance. He is currently working towards completing the re-brand of 90 stores nationally. Highly Commended: Stan van der Ham, Mister Minit New Zealand Category sponsored by ABC Business Sales

Home and Lifestyle Services – under $500,000 Winner – Sofia West, Green Acres

With only 18 months under her belt as a franchise support manager for Green Acres, Sofia has shown positive performance metrics covering the 87 franchisees she has responsibility for. ‘Of considerable note is the 77 percent reduction in franchisee debt,’ said the judges. Category sponsored by Franchise New Zealand media

Greg Hoar of Super Liquor (centre) is Retail, Food & Beverage Field Manager of the Year in the over $500,000 category

about the awards The Westpac New Zealand Franchise Awards are promoted by the Franchise Association of New Zealand, and entry is only open to its members. Speaking at the event Steve Atkinson, Westpac Head of Specialists Commercial, said, ‘Franchising is a key driver of growth in New Zealand and an important part of our economy. As the industry has got more sophisticated, we’ve used events like tonight’s to identify the strongest franchise systems for our business customers and to create marketing opportunities for our franchisor clients. It’s a real tribute to the industry that so many franchises have entered the Awards this year, with all the categories hotly contested.’ Hon. Paul Goldsmith, Minister for Commerce and

60 EDIT Awards 56.indd 5

Franchise New Zealand’s Simon Lord presented his Field Manager award to Brad Hay of Signature Homes - the first of many Awards for Signature on the night

Sofia West of Green Acres drew huge applause when, after thanking her franchisees, she commented, ‘By the way, I’m from Mexico - and we’re not paying for the wall!’

All the winners of the Field Manager Awards also received a free place on the two-day Field Manager Bootcamp being run by the Franchise Relationships Institute in Auckland next year. Read more about what field managers really do at www.franchise.co.nz/article/2051

Consumer Affairs, said, ‘We know the significant role that franchises play in growing the economy as a group of businesses that are ubiquitous across so many different sectors and industries, as well as different regions and cities across New Zealand. I want to congratulate FANZ for their work in self-regulation of the franchise sector. Their Code of Ethics, Code of Practice and Rules not only provide the platform for good sector governance; they also provide benchmarks for the industry to grow. And lastly, congratulations to all the winners tonight – you should be very proud of your achievements.’

‘I spent two hours a night for a month working on my entry, screwing bits of paper into a ball and cursing,’ says Michael Ash, the newly-crowned Westpac Supreme Franchisee of the Year. ‘On our way home from the Awards dinner, I said to Amanda, “We really earned that – that was the hardest thing I’ve ever done!’

All Awards entrants go through a comprehensive four-stage process and evaluations by the New Zealand Business Excellence Foundation based on the internationally-recognised Malcolm Baldrige criteria. Entering is tough; winning tougher still.

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:35 PM

opportunity: business & commercial



to succeed Safe, sustainable and affordable – that’s franchising the Paramount Services way


tarting a business is easy, but succeeding in business is much harder. One of the best reasons for buying a franchise is to get help with that success – a good franchise will help you generate business and meet customers’ needs efficiently, while making a healthy return on your efforts. That’s where the work of people like Sangeetha Shaikh is so important. Sangeetha has recently been named Field Manager of the Year in her category at the Westpac New Zealand Franchise Awards for the second year running. Having worked for commercial cleaning franchise Paramount Services since 2006, she knows exactly what her franchisees need to do to succeed. ‘My job is to help them learn what they need to do to meet their clients’ needs and run profitable businesses,’ says Sangeetha. ‘I work intensively with franchisees when they first join Paramount to ensure that they are on track. Paramount serves over 2,400 sites in New Zealand, including many national contracts with major corporates and retailers. That’s great for franchisees, as it means that they don’t have to go out and find all their own new business. We handle the contracts, the invoicing and the collection for them, and they are guaranteed regular payment. But it does mean that they have to meet the very highest standards, so I liaise with them and their clients to ensure everything runs smoothly. ‘I have regular scheduled meetings with franchisees to discuss how they are doing in terms of work, training and compliance, listen to any concerns and help keep them motivated. We talk about how to retain and add business so they can go on growing. If a client has a problem, I work with the franchisee to resolve it, whether that means getting our operations team to do more training or sourcing specialised cleaning products. A problem isn’t over until the client signs off that it’s been resolved. ‘I also catch up with franchisees for coffee sometimes, where we can discuss things that don’t come up during scheduled visits and find out how they are doing. Paramount is very much a family business – founders Galvin and Suzanne Bartlett are still involved on a daily basis – and we

Sangeetha Shaikh and husband Parvez with the Crowe Horwath Field Manager of the Year award for Business Services over $500,000

care about people. We have quarterly group meetings with franchisees and there’s a bi-monthly newsletter that keeps everyone up-to-date.’

the clients are happy and I am happy So what do Paramount’s franchisees think about the support they receive? Here are comments from some of the franchisees Sangeetha works with: ‘Text is not enough to describe Sangeetha’s help. It’s life-saving sometimes.’ Masud Zaman ‘Sangeetha is a good person to work with. She is well-organised and plans to eliminate risks. Whenever you have problems, she is the one to get hold of.’ Summer Xia ‘Sangeetha is clearly an outstanding professional mentor, teacher and colleague, but I believe she should be viewed first as an outstanding leader.’ Rakesh Kumar And Bo Yang, who now leads a sizeable team, admits that Sangeetha and the Paramount franchise made all the difference in establishing his own business. ‘When I started with Paramount, I was very defensive. Sangeetha taught me how to work in New Zealand. Now the clients are happy and I am happy!’

lead, manage and grow Paramount’s 167 franchisees employ over 1200 staff between them, so the ability to lead and manage people is critical for new franchisees. According to Paul Brown, Paramount’s general manager, appointing the right people in the first place has been key to the company’s success. ‘Look, this is an opportunity where you can start with an investment of as little as $15,000 and grow to build a business with a turnover of $500,000 or more,’ Paul says. ‘Our franchisees come from all sorts of backgrounds and from all over the world, but they all have the same opportunity to start small and grow big. ‘As franchisors, our aim is to select people who have the best possible chance of success. That means finding people who fit with our culture and training them well in business, management and cleaning processes and standards. We then support them well through managers like Sangeetha so that we can deliver on our promise to provide a good return with guaranteed liveable incomes. ‘As a result, our franchisees can build sizeable and sustainable businesses. We celebrate success together and if there are problems, business or personal, we jump to help out. That’s why franchisees stay with us for an average of 10 years. ‘If you too want a safe, affordable and rewarding business, contact me today. We will give you the training you need, the client contracts to get you going and the support to build your business to the level you want. That’s the Paramount way.’


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advertiser info Paramount Services PO Box 8939, Symonds Street, Auckland www.paraserve.com Contact Paul Brown P 0-9-376 7850 M 0275 430 233 pbrown@paraserve.com

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opportunity: home & building


Dream Doors franchisees find business just gets better

Tammy & Adrian Kay: Franchisees of the Year - again


drian and Tammy Kay have done it again! The Christchurch couple have been named Dream Doors’ Franchisees of the Year for the third time running, proving that when it comes to building a top-performing franchise business, it’s service that counts.

although we also use social media to build a relationship with our audience and generate two-way communication with people,’ Adrian says.

Dream Doors supplies and fits replacement doors, surfaces and fittings to restore a home’s looks and value for a fraction of the cost and wastage of building new units. Adrian and Tammy cheerfully admit they knew nothing about the kitchen business before they bought the franchise – he was earning a six-figure salary as a corporate manager in the IT sector. When they started looking for a business, they saw the potential in Dream Doors and realised that their sales and management experience was readily transferrable to a new industry.

‘For us, this year has been about working smarter not harder. We’ve been smoothing out the workflow through focusing marketing efforts on the quieter times, and that’s enabled us to reduce costs rather than having the peaks and troughs of the post-earthquake years. It means profitability has gone on growing, as it has every year since we started.’

‘As a Dream Doors franchisee, you don’t need to be kitchen experts already – the training and systems help you to learn the business fast,’ Adrian says. ‘In the last year, the franchise team has spent a lot of time and money developing online training systems so it’s actually even better for new franchisees than when we first got involved. But you do need to be good at relationship building. You have to be able to listen to customers, share their vision and turn it into something tangible that adds beauty and value to their home – all within budget. If you can do that, you can build an awesome business.’ After 5 years, the Kays’ business is creating 3-5 kitchens a week and employs 3 full-time installers as well as 2 part-timers in marketing and administration. ‘Our biggest source of new leads is referrals from satisfied customers,

work smarter, not harder

Dream Doors has 10 franchisees in New Zealand, but more territories are available in many parts of the country – as well as Australia. ‘There’s no doubt the franchise works – some franchisees have created multimillion dollar businesses with advertiser info high profit margins in their first 24 months,’ says franchisor Derek Dream Doors (NZ) Ltd Lilly, who co-founded the brand PO Box 31, Lake Hawea 9345 in the UK and brought it to New www.dreamdoorskitchenfranchise.com Zealand in 2007. ‘The investment required is just $75,000. Contact me today and find out how we can provide the help you need to get a real return on your efforts.’


Buy a

for 6 mo

There are limited franchise areas available so contact us now.

Green Acres franchise and pay no

Contact Derek Lilly P 0-3-443 5133 P 0800 437 326 M 027 213 5133 del@dreamdoors.co.nz

royalty fees

for the first six months.

This offer is exclusive to readers of Franchise New Zealand magazine and its website.

As a Green Acres franchisee, you’ll enjoy financial security plus all the benefits that come with being self employed. And you’ll be backed by ongoing support from the country’s most well-known and successful home cleaning business! Don’t miss out on this incredible opportunity. Mention this listing when you contact us:

0800 803 200

www.joingreenacres.co.nz 62 Dream Doors 62.indd 1

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 8:11 AM

opportunity: business & commercial


adapt and


Fastway Couriers has boosted business thanks to association with companies such as Trade Me


astway Couriers are known as ‘the friendly courier experts’ who go the extra mile to deliver each parcel. That’s what Trade Me found most appealing in choosing Fastway as one of just two companies they aligned themselves with when they launched their Book a Courier service in late 2015. ‘We wanted to work with carriers who could help us offer a best-in-class courier service for Trade Me members,’ says Rick Davies, Trade Me’s commercial manager. ‘Fastway was an obvious choice – they were willing to adapt and provide the innovative approach we were after.’ At the core of this approach are Fastway’s enthusiastic and energetic Courier Franchisees. Their strong customer focus and desire to build a successful business within the franchise system have driven the company forward and enabled successful partnerships with customers such as Trade Me. It’s paid dividends – not only has Fastway’s group turnover increased: ‘We have also seen a lift in earnings for our Courier Franchisees, which is a fantastic outcome,’ said Scott Jenyns, CEO of Fastway Couriers.

rewarding hard work Paul Archbold, a Courier Franchisee at Fastway Couriers Canterbury, knows a thing or two about what it takes to succeed – just eight months after buying his franchise he won Fastway Canterbury’s Courier of the Year Award for 2014 through sheer dedication and hard work. Three years on, Paul says, ‘Becoming your own boss is a dream for a lot of people, and one that I was able to realise through Fastway. The appeal of a flexible, dynamic and team-driven work environment really attracted me and when the opportunity came up, I was eager to take on the challenge. ‘I have a real passion for my business and I love what I do, which ultimately gives me the motivation to succeed.’ But there’s more to it than that, as Paul explains – it’s also about learning what drives his business and using the tools Fastway provides to make the most of every opportunity. ‘I believe that knowledge is power – having an indepth understanding of the business model gives me the confidence to provide exceptional service,’ says Paul. ‘I would say that I’m pretty motivated and I’m always looking out for opportunities to grow my business. As I pick up and deliver to the same senders and receivers regularly, I get the chance to form a strong relationship with my customers. I know them by name and I always try to get as many new business leads as possible. Paul Archbold: ‘Fastway Couriers has allowed me to achieve more than I could ever have hoped’

‘With Fastway, I can offer my customers a cost-effective, reliable,


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timetabled courier service. That’s backed by scanner technology and online parcel track-and-trace facilities which make it an ideal choice for businesses,’ says Paul.

local deliveries, global reach Founded in New Zealand in 1983, Fastway’s global network includes 62 regional depots and 1,500 franchisees across Australia, New Zealand, Ireland, Northern Ireland and South Africa. With more than 250 franchise partners across New Zealand alone, the company transports more than 30 million parcels globally to 75,000 customers each year. In early 2016, Fastway Couriers in New Zealand and Australia was acquired by Aramex, a leading global provider of comprehensive logistics and transport operating in over 60 countries. Scott Jenyns says, ‘Fastway’s franchisees and customers will now benefit from Aramex’s global network, international expertise and scale, on-going technology innovation, and commitment to customer service excellence and tailored support. ‘We’re always striving to provide our customers with the highest levels of service and our franchisees are at the core of that service. We believe in supporting them from day one so they can make the most of their businesses. Ongoing training and giving franchisees the ability to provide feedback on Fastway’s processes helps us ensure best practice is used by every member of our team. ‘Being a franchise business is in our DNA and it’s the biggest difference between Fastway and other courier companies. We find great franchisees dive into their own businesses and we’re very focused on improving their earnings, expanding into new marketplaces and getting the coverage that our customers expect in New Zealand. ‘We also have the advantage of working with our colleagues overseas and learning from other markets. For instance, the European online retail market is far more developed than our own so we are able to leverage our Irish counterpart’s experience and adapt innovative concepts for local conditions.’

become a franchisee ‘Cost-wise, it’s very achievable to become a franchisee with Fastway Couriers,’ says Scott. ‘Factors such as the size of the franchise and how welldeveloped the business is in the area obviously affect the price. ‘Unlike other franchise systems, we’re a network-based business so we rely on each franchisee’s success to benefit the wider network. To ensure this happens, it’s critical for us, as the franchisor, to pass on our knowledge and expertise to our franchisees and give them the skills and support they need to run their own successful business,’ says Scott. And it works. As Paul Archbold sums up, ‘Although I had no previous experience within the courier or logistics industries, the support I received from Fastway Couriers has allowed me to achieve more than I could ever have hoped. If you want to do the same, why not contact Fastway today and find out more.’

advertiser info Fastway Couriers fastway.co.nz Contact P 0800 FASTWAY recruitment@fastway.co.nz

63 1/12/16 8:11 AM

“I’ve seen fantastic growth!” Matt Gillespie, Zones Franchisee

Join Zones and grow a multi-million dollar franchise

You don’t need to be a landscaper, so talk to Matt Steele today: Ph (09) 303 0670, matt.steele@zones.co.nz www.zonesfranchiseopportunities.co.nz


franchise opportunity: food & beverage MEDIA CAMPAIGN OF THE YEAR

Great training helped The Coffee Club franchisees to turn their love of hospitality into a growing business


t’s called the hospitality industry because a major part of the job is to make people feel welcome – and that’s where Greg and Rebecca Bauarschi reckon they have an advantage. ‘I’m half-Lebanese and halfArmenian – both cultures which have a massive tradition of hospitality,’ says Greg. ‘And Rebecca is from Invercargill, so good hospitality and good food are in our genes!’ They don’t have any experience, though, so when the couple decided to start their own business, they bought The Coffee Club franchise in Hobsonville.

Greg and Rebecca Bauarschi and their twins: hospitality is in their genes


Greg and Rebecca met at a barbecue in Saudi Arabia. Both expats, Greg was a marketing and planning strategist with one of the world’s largest advertising agencies while Rebecca was a nurse. They came to New Zealand when their twin daughters turned five last year and started looking for a family-oriented business that would suit their ambitions and skills. ‘We didn’t have direct hospitality experience, although since Rebecca stopped nursing, cooking had become a passion for her,’ Greg says. ‘Coming from a marketing background I knew about the importance of good customer service and providing a good experience, but the challenge for us was to learn about operations. We did our studies on various café franchises and some independent outlets, too, which were attractive in terms of price but much riskier as a business proposition. We kept coming back to The Coffee Club. It offered us the security of a good brand backed by sound, secure training and systems.’

winning formula Originally founded in Australia, The Coffee Club now has over 350 stores internationally and has just opened its 60th store in New Zealand. ‘Good food, great service and excellent coffee attract a wide range of customers throughout all parts of the day, and our relaxed, stylish and affordable style is highly popular,’ says Brad Jacobs who, with fellow master franchisee Andy Lucas, brought the brand here 11 years ago. The company has since won 14 Westpac New Zealand Franchise Awards, including winning the Supreme Franchise System title twice and Supreme Franchisee of the Year no less than three times – a unique achievement. Rebecca says this track record was an important factor in their decision to choose this franchise above all others. ‘We knew The Coffee Club had a winning formula with heaps of experience and data to draw on. We also liked the fact that it was more than a café: it offers a full restaurant menu, and has an ethical approach with things like free-range eggs and Fair Trade coffee. It’s also flexible enough to let you add your own flair to the menu – we wanted our business to reflect us.’

there for you 24/7 After looking at available locations, Greg and Rebecca decided to buy The Coffee Club in the fast-growing Auckland suburb of Hobsonville. ‘We wanted somewhere that gave us the opportunity to grow, as it would be franchise.co.nz – PUTTING PEOPLE IN BUSINESS

The Coffee Club 65.indd 1

both more challenging and more rewarding. The café was just four months old and the area was beautiful and 25 minutes from home so we decided this was what we were looking for.’ Having been accepted as franchisees, Greg and Rebecca went through what they describe as a ‘well-orchestrated’ training programme. ‘We had practical training in two outlets, one with more of a business clientele and one more family-based, so that gave us two different scenarios,’ Rebecca explains. ‘Greg focused on front of house – customer service, sales and coffee – while I did the kitchen management and food safety. The training is excellent: objectives, books, questions, manuals and regular engagement with the corporate training team and it means we can step into any role if we need to. Then once we took over Hobsonville, we had total support from our Business Development Manager. They’re there for you 24/7 with advice when you need it on ordering, productivity, employment, margins, how to increase sales on a particular product – it’s been amazing. We’ve never once gone, “We don’t know what to do!” We’ve always had an answer available.’

it’s all possible After three months, Rebecca and Greg feel firmly in control of their business. ‘We have a five-year budgeted plan and we’re already doing slightly better than projected. Financially it’s good and now we’re working on growing our business, brainstorming with our BDM – they always have ideas, examples and contacts to help. We’re thinking that we’d like a second outlet one day, and with The Coffee Club that’s quite possible.’ Brad Jacobs says that The Coffee Club is opening new outlets all the time and is always looking for couples or business partners to launch The Coffee Club into new areas. ‘This is a growing brand and we have options in many parts of the country,’ advertiser info says Brad. ‘Investment levels range The Coffee Club from $300,000 to $450,000, with PO Box 78 203, Grey Lynn, potential rewards to match. ‘If you share Greg and Rebecca’s love of hospitality, you don’t need experience – just determination, commitment and a willingness to learn and create a welcoming atmosphere. If that’s you, call us.’

Auckland 1245 www.thecoffeeclub.co.nz Contact Brad Jacobs P 0-9-304 0008 M 0275 263 333 b.jacobs@thecoffeeclub.co.nz

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FRANCHISE FIGURES HONOURED Two people who have made huge contributions to franchising were honoured at the Westpac New Zealand Franchise Awards


wo long-standing contributors to the growth and professionalism of franchising were honoured at the Westpac New Zealand Franchise Awards. Kevin Connell joined Wally and Hugh Morris and David McCulloch in the Franchising Hall of Fame, while Rory MacDonald was awarded Life Membership of the Franchise Association of New Zealand.

Kevin Connell Kevin Connell is a name that will be unfamiliar to many but as scrutineer for the Franchise Association since 2002, he has provided valuable assistance to every new member, guiding them through the sometimes complex process of becoming compliant with the Association’s Code of Practice with patience and good grace. He is also chairman of the FANZ Complaints Panel. Born in Ashburton, Kevin spent 39 years with National Bank, including spells in London and Iran. He led the establishment of the bank’s specialist franchising division in 1996 and continued to act in a consulting capacity after leaving the bank. He has since held senior governance positions in several New Zealand franchises, as well as putting in place structures to help resolve franchisor/franchisee relationship issues.

Kevin Connell

FANZ chairman Brad Jacobs and Rory MacDonald

Kevin has a reputation for being firm but fair, and the integrity he has brought to his many roles in franchising over 20 years have contributed greatly to the growth of ethical franchising in New Zealand – the most franchised country in the world. Read more about the Franchising Hall of Fame at www.franchise.co.nz/ article/2204

Rory MacDonald Rory MacDonald has been made a Life Member of the Association. Rory is an Auckland lawyer with a strong focus on franchising who has practised here and in Australia for 45 years. He is a passionate supporter of those who have been wronged and has always fought for what is right, particularly on behalf of franchisee clients who are sometimes regarded as the underdog. Rory has been a member of the Franchise Association since its inception in 1996 and has supported FANZ and its members in many ways over the years, including acting as its Honorary Solicitor for a short time. He is well known in the legal community for giving generously and selflessly of his time as well as for his warm nature and trustworthy disposition. Since founding his own firm in 2000, Rory has shown an unwavering willingness to mentor other lawyers in the franchise field and share his knowledge and insights. Read more about the Life Members of FANZ at www.franchise.co.nz/ article/1990

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Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:06 PM

opportunity: food & beverage

fresh, fast &


Mexicali Fresh is the stand-out opportunity among quick service restaurants


he fastest-growing food trend in New Zealand today is Mexican, and the fastest-growing category is the gap between fast food and formal dining called QSR – quick service restaurants. For Nick and Leanne Murphy, the fact that Mexicali Fresh combines both was a strong attraction to the franchise. ‘We knew the brand very well as we regularly used to eat there,’ says Leanne. ‘It may have taken us nearly three years to come on board, but once we signed up just before Christmas 2014, we were in business in only three months.’ Between them, Leanne and Nick have 55 years’ combined experience in corporate sales and marketing. ‘Nick was mostly connected with livestock, whilst I was with a number of different multi-nationals,’ says Leanne. ‘So we knew a lot about business but almost nothing about hospitality. But we did like what Mexicali Fresh stands for – dedicated to making a better world with fresh, healthy, sustainable food.’ Now that’s even more the case because, as co-founder Tyler Kerlin says, ‘We’ve finally cracked it! As of December this year, all Mexicali Fresh outlets will be serving free-range chicken, pork and organic beef. ‘Ever since we opened our first store at Princes Wharf in 2005 this has been our dream but there were so many barriers to continuity of supply and cost. However, with over 20 stores established around New Zealand we have solved the problems. It’s part of the Mexicali Fresh culture that our packaging is sustainable and everything is sourced as locally as possible – now our food is sustainable and free-range, too. This is an exciting move for us and we believe anyone considering a franchise in the food business will see that we’re the hottest thing in the hottest part of the market.’

proven processes make fresh food easy Leanne says that Mexicali Fresh is a great example of the difference between a centrally-supplied chain and a restaurant doing everything inhouse. ‘Many people don’t realise that at Mexicali Fresh we live up to our

name by preparing fresh food in-store every day. The best example is our salsa – we make it from tomatoes, onions and other ingredients all picked as recently as feasible. It’s a major factor in creating the amazing flavours that keep our customers coming back again and again. Mexicali Fresh is all about the food and the model, and fresh is most certainly best.’ Since opening their store in Botany, East Auckland, Leanne and Nick have been impressed not just with the product but with the thought that has gone into every aspect of the Mexicali Fresh operation. ‘It’s so jam-packed with proven processes that we don’t even need to employ chefs,’ says Leanne. ‘Everything is in the standard operating systems (SOPs) and it is all incredibly simple to follow. In keeping with the company philosophy waste has been reduced to a minimum – we sometimes think we have none – and all our staff are trained at head office before they come to us. Compared with corporate life, this is not a stressful operation!’ So what are the keys to being a successful Mexicali Fresh franchisee? ‘Number one is looking after your customers,’ says Leanne. ‘Nick and I take a keen interest in hospitality outlets and you quickly develop an eye for what works. It’s all down to the presentation, how customers are greeted, how clean the toilets are: all basic stuff, but it is so important. As you might imagine, it’s all covered in the SOPs so all our team know what’s expected all the time. That’s why we chose the Mexicali Fresh franchise – their philosophy aligns with ours!’

building on excellence Mexicali Fresh is looking for enthusiastic, energetic people who are passionate about great food and customer service to open further outlets around the country. ‘This is a proven system which represents a great opportunity for ambitious owners to get into their own hospitality business,’ says Tyler. ‘The investment required is around $400,000 +gst. ‘We believe in selecting great franchisees and supporting them throughout their journey. Mexicali Fresh has grown fast and now we’re improving on what we already do well with initiatives such as organic and free-range ingredients. We want new franchisees who can share that culture and build on it to create a unique and successful business in their own towns.’ Leanne says, ‘The proof of the pudding is in the eating, and Mexicali Fresh has been very successful for us, despite our lack of experience. We know one franchisee who has four stores and is looking for another, and in time we may consider more, too.’ Tyler says that multi-store ownership is certainly a strong possibility, ‘But we don’t want just investors; we want people who will live and breathe the business. Experience in food or advertiser info hospitality is not a necessity. ‘Leanne and Nick have made a roaring success of their own business by combining our system with passion. If you think you can do the same and want to be part of a fast, fresh and on-trend brand, give Mexicali Fresh a call today.’


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Mexicali Fresh www.mexicalifresh.co.nz Contact Tyler Kerlin P 0-9-973 4559 M 021 411 144 tk@mrhltd.com

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THOUSANDS OF COFFEES EVERY DAY At Streetwise our goal is simple. It’s to produce the best espresso coffees our customers have ever tasted. And it certainly seems to be working because our franchise business is constantly growing.

Interested in becoming part of our group? We have excellent sites available in Botany, Pukekohe, Tauranga and Taihape. Contact Donna Ferrall: donna@streetwisecoffee.co.nz Phone: 027 552 2055 www.streetwisecoffee.co.nz

opportunity: business & commercial

SAFETY IN NUMBERS Appliance Tagging Services does the back office work to make it easy for franchisees


ppliance Tagging Services has over 15,000 clients in Australia – and many of them are big institutions who operate on this side of the Tasman, too. That means a ready market for the first New Zealand franchisees – and there’s another incentive to sign up, too. ‘Some of our 60-plus franchisees in Australia are turning over up to three times their initial investment every year, giving them a huge return on their investment,’ says Steve Wren, the company’s National Sales Manager. ‘We’re making that even better by offering a training cost incentive worth up to $4,000 to the first three Kiwis to come on board.’

do it for me

Appliance Tagging Services (ATS) carries out testing and tagging of electrical equipment in workplaces – a legal requirement for all businesses under increasingly strict health and safety regulations. The company was founded in 2006 by Sarah and Ainslie Allen, who realised that although there was massive demand for a reliable national testing network, success depended on adding one crucial element – support.

service and building relationships with your clients – there’s certainly no shortage of work out there.’

get in quick

New ATS franchisees receive two weeks of intensive training in Melbourne which equip them with everything they need to run their own business. ‘Training, equipment and a huge designated marketing area are all included in the investment, which is generally $72,500 +gst,’ says Steve. ‘However, we need boots on the ground in New Zealand right now, so we’re offering a training cost incentive which will cover the full cost of airfares and two weeks’ hotel accommodation in Melbourne (up to a value of $4,000) for the first three franchisees to come on board. That makes ATS more attractive than ever! ‘We’re looking for people who have an eye for detail, enjoy meeting people and are keen to grow a business. Our extensive contracts network means we advertiser info generate lots of work, but the really successful franchisees are those who Appliance Tagging Services make a big effort to find local clients, www.appliancetaggingservices. too, so we provide ongoing sales training com.au/franchise and area marketing support for you. Contact ‘To make the most of this rare opportunity to get into a top-performing franchise at a discount price, contact me now and get in quick.’

Steve Wren P 0061 3 8520 9750 M 0061 401 655 655 steve@ats.com.au

Australia’s premier Test and Tag franchise Appliance Tagging Services now has opportunities for passionate franchisees in New Zealand

‘The weak link in many mobile businesses is paperwork and admin,’ says Steve. ‘That’s especially important when you’re dealing with something which is a statutory requirement – you’ve got to show that your customers are compliant, and you’ve got to have systems to ensure you go back regularly and keep them compliant. ‘Recognising this, we handle all the back-office work for our franchisees. With contracts in place to service all the big institutions, corporate and retail chains, we have advanced technology that makes it easy to schedule work and enable franchisees to spend more of their time doing what makes them money. ‘As the testing and tagging is done, franchisees log the results straight into our system. Clients have access to an online portal and can then extract the data and reports they need – it’s fast and hassle-free for everyone.’ But the ATS support goes further. ‘The other common issues for trade-based businesses are invoicing and debt collecting – after all, a sale isn’t a sale till the money’s in the bank. That’s why we handle all those aspects and guarantee franchisees full payment on a monthly basis for all work done.’

a good return on a small investment

ATS franchisees don’t need electrical experience, as Daniel Carabott proves. Daniel had a background in retail sales and carpentry before a relative asked him to help in his ATS franchise. ‘Originally it was for six months, but I liked it so much I decided to buy my own franchise after just three. I had been pretty negative about franchising before that, but I realised that this could give me a really good return on a small investment. It did – and the harder I’ve worked in the last five years, the better I’ve done.’ Today, Daniel has a full-time employee. ‘That means my income isn’t limited by the hours I do myself. I work half the hours I did as a carpenter and do just as well, while having more flexibility. The business all boils down to customer franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Appliance Taggingg 69.indd 1

Low entry costs and large territories Access to an established ATS client base Sales and Marketing support Reports, invoices & debt collection done for you as part of Administration support  Genuine repeat business  No electrical experience required  Not weather dependent    

Contact Steve Wren +61 401 655 655 or by email to steve@ats.com.au www.appliancetaggingservices.com.au 69 1/12/16 8:16 AM

buying a franchise: choosing wisely



Some business opportunities may not be all they seem


hile genuine franchises offer a low-risk way of getting into business for yourself, you need to watch out for the others. Some business opportunities that you see advertised on the internet or in the papers may not be all they seem. Most problems come from companies that claim to offer ‘franchises’ or ‘business opportunities’ when in reality they offer little or no training, support or systems. Some may be multi-level marketing schemes with little real opportunity for growth. They may genuinely believe that they have a great opportunity, but it is up to you to make sure whether that really is the case. Here are some warning signs you should be aware of. If you come across any of these, be very, very careful – and don’t sign anything until you’ve had time to check the ‘opportunity’ out fully (our list of 250 Questions to Ask should make any dodgy operator run a mile – see www.franchise.co.nz/article/77). • The ‘franchise’ has no operation already running in New Zealand to prove that it works in practice (we’d suggest looking for a minimum of 12 months so that any seasonal variations are obvious). • The offer suggests you can make a lot of money for very little work. • The opportunity makes more money from recruiting sub-franchisees than from operating the business. • The opportunity sells you the equipment to manufacture product or carry out a service without proof of the demand for it.

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• The business depends for its success on an advertising campaign that cannot take place until all the franchises have been sold. • There is no adequate explanation of the reasoning behind any claims made for potential profitability or income in New Zealand (ask an accountant if you’re unsure). • The initial franchise fee is higher than can be justified. • The franchisor is more interested in selling you the business than finding out whether you have the experience and ability to run it. • You have only met the franchisor in a hotel and there is no operating entity in New Zealand. • There are unreasonable restrictions on who you can buy goods from, or how much you must buy, or at what price. • You are put under pressure to sign up now rather than lose the territory of your choice. • You are not given time to carry out due diligence on a company before making a decision. • There is no ‘cooling-off’ period allowed after signing. • The franchisor does not see the need for you to consult a lawyer and an accountant. • The franchisor wants to take your credit card details for a deposit payment, promising not to use it unless you confirm you wish to proceed. • Previous franchisees have closed or failed and you are given no satisfactory explanation why. • The contract allows the franchisor to terminate without cause. Being aware of these danger signs should help you to avoid being taken for a ride. However, it’s still up to you to ensure that the franchise you choose is a genuine opportunity that will be a good match for your interests, skills, financial resources and expectations. A good franchisor will not only allow you time to do this – they will insist that you take professional advice from a lawyer and accountant and actively encourage you to make an informed decision. In the long term, the best franchises succeed not because they do the hard sell but because they take the time to appoint the right people. It’s your life and your money, so make sure you take care.

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 8:16 AM

opportunity: retail

PACKAGE DEAL Pack & Send franchisees find making freight easy is a pathway to growth

‘In many ways, I did exactly what our franchisees do now,’ Matthew says. ‘I changed my occupation, entered a whole new industry and enjoyed the challenge of building a brand new business.’

‘You don’t need industry experience – this business is about service, reassurance, reliability and attention to detail. As part of our seven-stage recruitment process, potential franchisees receive detailed information about our business, franchise and financial model. There’s a series of presentations and interviews to give applicants a deep level of understanding of Pack & Send, and we use the internationally respected Nathan Profiler system to help ensure a good fit with the role. All this enables advertiser info you to make an informed decision on whether Pack & Pack & Send Send is the right vehicle for you PO Box 9028, Tower Junction, to achieve your personal and Christchurch financial goals. www.packsend.co.nz

Pack & Send was founded 23 years ago in Australia to move and handle freight through a network of retail stores with a professional custom packaging service. ‘I was attracted to a well-proven business model that has a unique range of products and services,’ says Matthew. ‘It offered the opportunity to fill a void in the marketplace and was completely different to anything I’d done before.’

‘Pack & Send has come a long way in only eight years here, so call me now to find out more about joining a major player with a great reputation.’

Matthew Everest


uccess in one field often transfers into another. As a physiotherapist, Matthew Everest used to help the Black Caps and All Whites maintain peak performance levels. He was also a businessman, being the youngest clinic owner in Christchurch and expanding from sole practitioner to a six-physio practice. Now, as master franchisee for Pack & Send in New Zealand, he helps others build their own businesses.

Matthew researched Pack & Send for six months to ensure the business was a good fit for the New Zealand market before making his decision. ‘I then spent over a month in Australia learning the business model before setting up the first store here in Christchurch. It took a year to refine the system to the freight and logistic nuances of our country, and only then did we start offering franchises.’

impressive numbers ‘Today there are 14 retail stores in easy-to-find retail locations throughout New Zealand and we have a goal of at least 25. The franchise has become a major player in freight and we’re a true alternative to NZ Post. We spend over $1 million annually with one supplier and we are in the top 10 largest DHL customers, alongside large corporations and government departments.’ Building a brand from nothing has seen Pack & Send develop national advertising initiatives including Google Adwords, Facebook and LinkedIn campaigns, national news website advertising and printed marketing collateral for B2B development. Individual franchisees have piggy-backed the national marketing with local area marketing campaigns, and the system as a whole was named NZ’s Emerging Franchise System of the Year for 2014/15. All this carefully-planned activity has paid off, Matthew says. ‘Group revenue is growing 20 percent year-on-year, with some franchisees achieving more than 60 percent growth. The average customer transaction has increased by more than $20 per transaction (a 10 percent increase from last year), and we’re seeing increased website visitors and lead generation enquiries. It’s all culminated in a huge 20 percent increase in store operating profitability, which is good news for both existing franchisees and new entrants.’

massive opportunities Matthew says that the logistics sector still offers massive opportunities for growth with Pack & Send about to introduce market-leading e-commerce and customer interface technology. ‘For those looking for a genuine growth opportunity, we have greenfield sites available right now in many parts of the country for qualified candidates.’ For $210,000 +gst, Pack & Send provides a full turnkey operation including everything from finding your premises to initial stock, marketing and fit-out. ‘There is a two week training programme at our company-owned store in Christchurch, and for the first week after you open your own business our national operations manager will be on site with you,’ says Matthew. franchise.co.nz – PUTTING PEOPLE IN BUSINESS

Pack and Send.indd 1

Contact Matthew Everest P 0-3-982 7252 M 021 799 783 matthew.everest@packsend.co.nz

Want a Franchise that really Delivers? Choose PACK & SEND™ – buy a business not a job! Awarded Emerging Franchise System at the Westpac New Zealand Franchise Awards, PACK & SEND is one of the fastest growing franchise systems in New Zealand. Be part of a growing international franchise network which is becoming a leader in the freight, packaging and logistics sector, providing “No Limits” to your customers and your earning potential. The PACK & SEND offer includes: • Unique Business Model • Award Winning Franchise System • Be Your Own Boss • Low Staffing Levels • High Gross Profit Margin • Low Entry Level Costs

BECOME A PACK & SEND FRANCHISEE Opportunities available in a town that you know and love! There are real opportunities for you to become an owner of one of the franchises available right now in key metropolitan markets and provincial main centres throughout New Zealand. For further information about the ‘Pack & Send Franchise Opportunity’ visit our website

PACK & SEND DELIVERS DREAM LIFESTYLE Bill and Jo Lawrence have stepped out of their corporate lifestyle and have opened a Pack & Send outlet in Nelson City.

or call Matthew Everest at Pack & Send New Zealand on (03) 982 7252

“We liked Pack & Send’s business model, customer focus and its overall customer proposition” says Bill. “We’ve worked hard over the years and wanted to get back to a more balanced family lifestyle. Pack & Send offered us the opportunity to do something exciting and build a business that has customer service as one of its cornerstones.”

71 1/12/16 8:14 AM

Australia’s No.1

Beauty Salon Franchise is Coming to New Zealand

NZ Master Franchise and Individual Franchises Available! • 15+ years franchising experience

• Proven track record

• Finance available to approved purchasers

• No Beauty Therapy experience required

• 10 year franchise agreement

• Full training and support

Richard Romano +61 404 102 885 franchise@essentialbeauty.com.au


We’ve recently added a completely new service offering, so our multiple revenue stream system is showing great growth in established territories. It’s all good!

Call Craig to see if there’s a territory available in your area 027 565 6418. Visit www.ecomist.co.nz 72 Ads 72.indd 1

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:07 PM

buying a franchise: research


to ask franchisees Want to know what a franchise is really like? Ask the people who are already there


Photo: istockphoto.com/NiroDesign

ne of the best sources of information about any opportunity you may be considering is the existing franchisees in the same system. After all, they have already made that choice and are living the life. By talking to them either in person or on the phone, you can learn what that life is really like. You will get a realistic assessment of the return that can reasonably be expected on your investment; the hours of work you will need to put in; the amount of service and advice provided by the franchisor; the general atmosphere and image of the franchise; and the everyday experiences of a franchisee. Here are some tips to help you get the best out of your researches. • Choose which franchisees you interview. You want to talk to a mix of established people who understand how the franchise works and its potential, as well as more recent franchisees who have been through the latest training. You especially want to talk to franchisees in locations or territories similar to the one you are considering. • Don’t just accept a list of ‘approved’ franchisees from the franchisor – they are hardly going to point you in the direction of people who have had bad experiences. Get a full list of franchisees from the franchisor and choose from that. It’s fair to tell the franchisor who you want to talk to, as they may need to let your chosen franchisees know in advance that you will be calling and that you are a genuine prospective colleague, not a competitor fishing for information. • If possible, talk to at least four or five franchisees. They will all have different experiences and the more people you talk to, the more realistic and balanced an impression you will get. There’s always a risk of catching someone on an exceptionally good or bad day so you need to be able to put that feedback into perspective. • Interview people face-to-face or over the phone, rather than via email. People will be much more brief and more guarded when giving written responses and you won’t be able to listen to their tone or ask follow-up questions. Also, people can be reluctant to put something in writing if they think there is a chance of it getting back to the franchisor – even accidentally. • Do prepare for interviews – whether in person or over the phone – in franchise.co.nz – PUTTING PEOPLE IN BUSINESS

EDIT Questions for Franchisees 73.indd 1

advance. Keep them as brief as possible. If you’re serious, franchisees will usually be happy to answer questions but remember, it’s not their job to tell you about the franchise. They have their own business to run so talking to you is taking them away from that. Be appreciative. To help you prepare, here are some questions you might like to think about. Don’t ask every franchisee every question – pick the areas that are of most concern to you and focus on those.

how does it suit? The first thing you want to know is what sort of person you are talking to and how they run the business. Ask: • What was your previous experience before buying this franchise? What did you know about the industry? What skills do you consider essential for success? • What do you enjoy about the business? What do you dislike? • What hours are you open? How much time do you spend doing preparation, organisation or paperwork after hours? How much of this do you do at work and how much at home? • What was the impact of running the business upon your family and social life when you first started? What is it now? • How has your experience matched up to what the franchisor told you?

preparation An established franchisee should be able to evaluate the training they received. Of course, no training can prepare you for everything, so you need to be certain that on-site and ongoing support will be available to help you fill in the gaps when you first start. • How good was the training? How far did it prepare you for running your own business? How well did it cover day-to-day operations? How well did it cover business development, sales and other subjects? Has the training programme changed since you went through it? Do you think it has improved?

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buying, selling, or setting up a franchise? get the right legal advice from the franchise specialists

• What sort of support did you receive when you first opened? How helpful was it? Did you receive enough support? • What sort of marketing support did you receive? Was it effective? How did you make the best use of the opportunities it created?

ongoing Once you are up and running, you’ll need a different type of support. You’ll be paying for it, usually through a flat fee, royalty or product mark-up of some kind, so you want to be certain you’ll get value for money.

We assist you to achieve your commercial objectives with practical and cost effective legal advice. Our team has many years’ experience in all aspects of franchising and includes a former Chairman of the Franchise Association of New Zealand Inc.

ascolegal.co.nz/franchising +64-9-308-8070

| info@ascolegal.co.nz

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• How good is the support you receive from the franchisor? What form does it take? How responsive is the franchisor to requests? • What marketing and promotional campaigns are provided? On the whole, are they effective? What additional activities do you have to carry out yourself? • Are supplier relationships good? Are there restrictions on what suppliers you can use? Do the preferred suppliers generally provide good value for money? • Have you had to have a re-fit within the term of your franchise agreement? How much consultation was there? Did it increase sales? • If there is any specialist software provided, how good is it? Is it easy-touse? Is it reliable? Do all franchisees use the same system? • Does the franchisor carry out benchmarking across the franchise network? Is this helpful? How do they follow up? • If there is an exclusive territory, is it of a size to allow you a reasonable return? Have there been any disputes over territories with the franchisor or other franchisees? • What level of competition have you experienced? Does the franchise offer real competitive advantages? What are they? • Has the franchisor met its obligations under the franchise agreement? Have there been any areas of dispute? How were these resolved?

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As a Hire-A-Hubby franchisee, you’ll enjoy financial security plus all the benefits that come with being self employed. And you’ll be backed by ongoing support from an award-winning business. Don’t miss out on this amazing opportunity. Mention this listing when you contact us:

0800 692 643 www.joinhireahubby.co.nz

74 EDIT Questions for Franchisees 73.indd 2

Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:16 PM

financial It might seem rude to ask strangers about what they earn, but if you want to choose a business that suits your needs then you need to know if it can meet your expectations. Here are some questions that shouldn’t seem too intrusive. • Were the franchisor’s projections correct about the amount of capital and/ or borrowing you would initially require? Did they include working capital? Have you had to increase your investment since? • Were there any hidden fees or unexpected costs? If so, what were they? • How long were you trading before you achieved break-even? How long before you started generating income from the business? • Has the return been in line with your expectations? • What has the single greatest effect upon your annual net profit?

technology Technology is increasingly affecting all kinds of businesses. Is your intended franchise switched on to the opportunities and threats it offers? • Is the point of sale or invoicing system easy to use? Does it provide you with information that is of help in managing your business? Does it allow easy benchmarking against other franchisees? • What information about your business does the franchisor have access to? Does it enable them to assist you better? • Does the franchise have a good website, and how does it affect franchisees? Does it offer products direct to customers? Do you feel you are in competition with the website or is it a good source of leads or business for you? • Does the franchise have a co-ordinated social media strategy or do franchisees do their own thing? Are there guidelines in place? • What was the last piece of technology introduced by the franchisor? How easily were you able to incorporate it into your business? How helpful was it? Was it worth the cost to you?

relationship Finally, one of the most important aspects of meeting a number of franchisees is that it will give you a feel for the type of people who are attracted to – and who succeed in – the franchise. If you buy into the franchise, these are the people who will be your colleagues and your mentors. How comfortable will you feel with them, as well as with the franchise itself? • How would you describe your relationship with the franchisor and other franchisees? • Have there been problems between franchisees – eg, competing for customers? How did the franchisor manage the situation? • Have there been significant disputes between a franchisee and the franchisor? How were they handled? Did you feel the franchisor acted in the best interests of the franchise as a whole? • Is there good two-way communication with the franchisor? How does this happen? How often? • How often do you meet or chat to other franchisees? In person? Over the phone? On-line? • If you were starting again (without the operational knowledge you have now) would you buy the same franchise again?

finally Remember, although you want to find a business that will be a good financial proposition, you also want to find one where you will be happy. After all, a franchise is made up of more than a brand and a set of operating instructions – it’s made up of people. By talking to other franchisees, you’ll gain an insight into the culture of the business, the type of people it attracts and how you might fit in. Talking to a variety of different franchisees should not only give you that knowledge; it should also give you a better understanding of what you need to do to be successful. Do it right and it could be others coming to ask you questions in a few years’ time.

A franchise displaying our member logo signifies: Ÿ Credibility Ÿ Adherence to: Ÿ Code of Prac ce Ÿ Code of Ethics Ÿ 7 day cooling off period Ÿ Commi ed to best prac ce franchising Ÿ Simple dispute resolu on process

For more informa on visit: www.franchiseassocia on.org.nz

FRANCHISEE PRE ENTRY TRAINING Learn at your own pace Improve your decision making Know what and who to ask Free online course only available at: www.franchiseassocia on.org.nz

more info See also the article Could you be a franchisee? at www.franchise.co.nz/ article/17 You can also find 250 questions to ask your franchisor at www.franchise. co.nz/article/77


EDIT Questions for Franchisees 73.indd 3


75 1/12/16 4:16 PM

opportunity: home services

The pool and spa service industry offers big business potential – rain, hail or shine


uilding a successful pool and spa servicing business in New Zealand might seem a tall order, but Poolwerx CEO & Founder John O’Brien is on a mission to change this perception. ‘Unfortunately, many people have the impression that this style of business is seasonally-based and therefore fares best in a hot climate, but this not the case,’ he says. ‘It might surprise some to learn that Poolwerx’s most profitable market in Australia is actually Melbourne, which many locals liken to Auckland in regard to the climate. After all, Crowded House’s Four Seasons in One Day refers to either city!


‘The reality is, a pool or a spa is a living beast that feeds on products all year round, hence seasonality is not an issue. And you can’t ignore the health of a pool without serious consequences, so pool care is not a discretionary spend.’

Poolwerx is Australia’s largest pool and spa maintenance franchise and was recently named Established Franchise of the Year by the Franchise Council of Australia. With numerous awards on both sides of the Tasman, Poolwerx is a proven business opportunity for those looking for something which allows them to start small, grow big. ‘We’ve taken franchising a step further by designing a clear career path for franchisees – we call them Franchise Partners – that offers four pillars of revenue across valet, retail, commercial and e-commerce channels,’ John explains. ‘While the low entry cost valet service that made our business popular historically still applies, the career path means the sky is the limit for the size of enterprise someone wants to build.’

pools aplenty With more than 125,000 pools and 100,000 spas already in the ground and more than 3,000 new ones built each year, pool care is an industry on the up and up. In fact, there are as many pools in New Zealand per capita as Australia, meaning the pool and spa service industry is an untapped business opportunity just waiting for smart business owners to embrace. Ray Snooks, National Sales Manager for pool equipment distributor Austral Pool and Spa Products, has been involved in both the Australian and New Zealand pool industries for many years. He says there has been rapid growth in the pool industry in New Zealand, especially over the past two years. ‘We’ve had a strong economy in New Zealand in recent years and people are now willing to spend money on their pools and spas. Product sales have gone up immensely and it is a growth industry for sure, but unfortunately it’s undervalued in the franchise space,’ Ray says.


David and Prue Kimber

Prue and David Kimber of Poolwerx Hamilton, the company’s first Franchise Partners in New Zealand, have created a life for their family they never dreamed of achieving.


Poolwerx 77.indd 1

‘This year, we estimate business growth of between 15 and 20 per cent, following on from last year’s growth of 16 per cent,’ David said. ‘Before we started with Poolwerx I was in the automotive industry, where I worked in middle management. I wanted to have more control over my financial future and start making money for us, rather than for other people. We looked at a number of franchises but none were offering a growth path; you were just buying a job. ‘Poolwerx’s four-stage business development programme was a major attraction for us and for a relatively low entry cost we have built a significant business that has allowed us to expand and provide a very comfortable life for ourselves and our children. ‘It has given us the financial freedom we desired and the flexibility to fit the business around the activities of our three young children. The beauty of being a Poolwerx Franchise Partner is that you have the backing of a business model that has been around for over 24 years and access to all the training, marketing and back-end systems that are a key to business success.’

opportunities abound Following an extensive market review and mapping of pool ownership in both the North and South Islands, Poolwerx has identified 25 territories, with the market able to sustain 18 new Franchise Partners, 25 new retail stores and 75 vans. ‘For an investment of approximately $95,000 +gst, plus leasing or purchasing a vehicle, new Poolwerx Franchise Partners can start their business journey,’ John says. ‘Existing independent pool stores also have the potential to convert to Poolwerx and reap the benefits of joining a well-established brand with proven systems that have made the company a global leader in the industry.’ The company is also on the lookout for a Master Franchise Partner to fast-track growth of the business in New Zealand by focusing on recruiting new Franchise Partners. ‘There is currently no dominant player in the retail or valet sector within the pool industry here and we want to take that mantle,’ John said. ‘Find out more by calling our Franchise Development Manager (and Kiwi) Mike Geddes to secure a place at one of the upcoming information nights.’

advertiser info Poolwerx www.poolwerx.co.nz Contact Mike Geddes P 0800 888 031 mike.geddes@poolwerx.com.au

77 1/12/16 8:18 AM

SOCIAL media

getting the news fast Franchise New Zealand had a full report on this year’s Westpac New Zealand Franchise Awards on its website and Facebook pages within minutes of the event’s conclusion, as well as an email newsletter going out to almost 12,000 people – with pictures! Here are some more photos of the glitziest night of the franchising year (see page 56 for full report).

78 EDIT Social 78 .indd 1

Franchise New Zealand

istockphoto.com/jeff giniewicz

If you’d like to stay up-to-date with the latest news in franchising, sign up for our newsletter or like us at www.facebook.com/FranchiseNewZealand

Summer 2016/17

Year 25 Issue 04

1/12/16 4:10 PM

opportunity: home & building



NZ House Surveys need franchisees to meet demand for quality building reports


fter 40 years of building, Dave Stapleton was ready to lay down the tools but wanted to stay in the industry. ‘When I saw NZ House Surveys featured in Franchise New Zealand magazine, I was immediately interested. I had thought about setting up on my own, but I didn’t want to reinvent the wheel and I’d previously done some work for the founder, Jeff Twigge. I knew he was the sort to set up an honest, solid business and that’s exactly what this is.’ Jeff set up NZ House Surveys in 2007 after 30 years in the building trade because he was unhappy with the lack of regulation in the home inspection industry. ‘Potential home owners were not being well-served,’ he says. ‘Anyone could come along, undertake an inspection, charge what they like and not necessarily pick up the faults. They often don’t carry insurance, either, placing the buyer at risk if anything is missed. We set out to raise the bar.’ It worked – nine years later, NZ House Surveys has had thousands of satisfied customers and its franchisees are finding plenty of demand for their services.

Dave Stapleton: ‘An honest, solid business’

prime areas in growing market NZ House Surveys still has franchise opportunities available in many prime areas of the country ‘The investment ranges from $26,000 up to $36,000 +gst depending on area, and includes full training, tools, website, 0800 number, trademark protection, proven operations system, and ongoing support including an annual conference,’ says Jeff. ‘The only extra is a suitable late model sign-written vehicle. ‘Given the demand, we are very keen to appoint suitable franchisees to all the territories soon,’ says Jeff. ‘Some of the smaller territories could suit semi-retired professionals, but this is also a very profitable full-time opportunity for the right people. All you need is attention to detail, a commitment to help home buyers get the information they need and a “can-do” attitude. Get in touch to find out more.’

advertiser info NZ House Surveys www.nzhousesurveys.co.nz Contact Chelsea Mooyman Franchise Manager P 0800 4 TRUTH P 0-6-353 5990 M 027 774 4147 chelsea@nzhousesurveys.co.nz

NZ House Surveys do a variety of reports covering aspects such as materials, weather tightness, plumbing and electrical, methamphetamine testing and council records. ‘The majority of new home owners these days insist on prepurchase inspections, and banks and insurance companies are increasingly relying upon proper reports,’ says Dave, now the franchisee for Hawkes Bay. ‘This means there is a lot of demand, and the system Jeff has set up ensures that we do a detailed and thorough job every time. ‘Of course, like any business you have to work at it,’ says Dave, ‘but comprehensive on-the-job training, and the manuals and processes make it all very straightforward. In addition, Jeff and the franchise team are all helpful and supportive. I’d recommend it to anyone with a building background.’

working together Tim and Anna Mellsop are proving that you don’t even need building experience: Tim’s background is in manufacturing joinery and cabinet making, while Anna was a personal trainer. The couple chose NZ House Surveys for several reasons. ‘Our plan was to get out of Auckland, and get back to family in Wellington,’ Tim explains. ‘We have two small children and we wanted a business that we could work round family life. We also wanted something we could do together, not just have one of us stuck at home. It’s a requirement of the franchise that two people undertake each inspection so this is great – and, as we’ve found, four eyes are better than two, and we both have an eye for detail. ‘The great advantage of NZ House Surveys for anyone getting into business for the first time is that we didn’t have to start from scratch. After nine years there are systems, templates and a lot of legal material in place, so we feel like there’s a great cushion beneath us. Jeff has obvious integrity and has been highly supportive from the start – we can always turn to him or other franchisees for advice when needed.’ Tim Mellsop: ‘We didn’t have to start from scratch’ franchise.co.nz – PUTTING PEOPLE IN BUSINESS

NZ House Surveys 79.indd 1

79 1/12/16 8:19 AM

Parin Desai: always looking for opportunities

opportunity: food & beverage

you gotta have Domino’s franchisee demonstrates six qualities you need to succeed



omino’s franchisees can quickly become the owner of multiple profitable businesses, so what do they need to succeed? ‘A variety of qualities,’ says Scott Bush, the company’s New Zealand General Manager. ‘Take Parin Desai, for example.’ Parin owns two Domino’s franchises in Hamilton, which he bought just 18 months after his first – in Whakatane. Parin moved towns to seize the chance to grow and that, says Scott, is quality number one: ‘Look for opportunities and don’t be afraid to grab them.’ Parin originally did a Bachelor of Business degree in India before coming to New Zealand and doing a further diploma here. He worked seven days a week in retail while studying, saving for the day he could buy his own business. ‘I really wanted to go into the food industry and thought that Domino’s offered the best opportunity,’ he says. ‘Whakatane was the only store in my budget range so, with some borrowings from my father, I bought it. ‘It was an existing store that had been run under management and when I looked at the figures I thought I could do better. I went through six weeks of training with Domino’s in Auckland and learned how to do everything – making dough, customer service, deliveries, closing, marketing and accounting, everything! Then I went to Whakatane and got to work.’ Scott says that Parin quickly demonstrated key quality number two: ‘He’s not afraid to work hard. Also, he has a wonderful ability to demonstrate and maintain a good culture in the workplace, which helps him get the best out of people. As a Domino’s franchisee, you have a busy team of full-time and part-time staff, so good leadership is quality number three.’ Parin says that having existing staff made it a bit easier, ‘But it was being on the spot that made all the difference. My wife Janki and I quickly grew sales by some 25-30 percent and that gave us confidence.’

starting over The Whakatane experience not only built up their confidence: by increasing the value of the business, it also gave them an immediate (tax free) capital gain when they sold it to move to Hamilton. They took over an existing store in Mill Street and also opened a brand new one in Melville.

‘Starting from scratch was a bit harder, so we had a manager and staff in the existing store while Janki and I focused on getting the new store up and running,’ Parin says. ‘The Domino’s systems are all really good, well-documented and easy to follow, so if you have well-trained staff it is quite straightforward. I think it’s important to share information and not hide things: for example, our managers know what each store has to do to achieve break-even so they understand the importance of controlling things like wastage and hours, as well as sales.’

making it work for you Scott says quality number four is faith. ‘You need to have faith in the Domino’s system and the brand to make it work for you. Parin picked that up really quickly and doesn’t waste time trying to reinvent the wheel – he follows the systems and he teaches them to others. ‘That’s not to say he doesn’t ask questions – he does, a lot! But he does it to understand why things work so he can go on improving his business, and he’ll suggest things, too. We love that because we know a lot of the best ideas come from the field. That’s quality number five – we don’t want doormats, we want people with an entrepreneurial streak.’ And there’s one final quality that Scott identifies which is key to developing a successful business – balance. ‘I don’t want someone who’s going to spend 60-80 hours a week in their store making pizzas – I want people who will spend 30 hours managing the store and 15 outside networking and growing the business. Parin did a really good job immersing himself in the community in Whakatane, and now he’s doing the same in Hamilton. It really makes a difference.’ With two stores, Parin says he’s currently spending about 20 hours a week in each, but all that will change soon. ‘Melville opened in June and is working well, so now I’m looking for our third store,’ he says. What was quality number one again? Oh yes – always look for opportunities.

regional or metro – your choice Domino’s currently has 105 outlets around New Zealand and plans to add 20 more in the next 12 months. The most recent outlet in Morrinsville is proving the appeal in regional markets, while opportunities also exist in urban areas such as Auckland, Hamilton, New Plymouth, Wellington and Christchurch. The investment required is around $400,000-$600,000. ‘This is not the most affordable business but it can be very profitable,’ says Scott. ‘Things change fast in the food business and Domino’s is respected as the leader of those changes with ovens that will cook a pizza in just 3-4 minutes, digital menus, GPS delivery and more. ‘That’s why we have a dedicated team of experts who train and support every new franchisee. If you advertiser info have the qualities Domino’s you need to succeed, www.dominosfranchise.co.nz we’ll help you get the most out of your Contact Franchising Team business. Contact P 0508 4 FRANCHISE me today to find 0508 4 37262 out more about franchise.recruitment@ joining the Domino’s dominos.com.au family.’


Dominoes 81.indd 1

81 1/12/16 4:17 PM

franchise management: legal matters

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FRANCHISE R Deirdre Watson shares three lessons on the most recent High Court cases involving restraints of trade and good faith in franchising


n the last few years, in three well-publicised cases, the High Court has granted interim injunctions to uphold restraint of trade clauses.

In the best-known of those three cases, Health Club Brands Ltd v Colven Botany Ltd (the Club Physical case), the High Court sent a very strong message to a franchisee who had wrongly cancelled their franchise agreement that illegal behaviour followed by breach of a restraint of trade clause would not be tolerated. That case served as a sobering reminder to franchisees (and those advising franchisees) of the need to ensure that there are legitimate grounds of cancellation before seeking to terminate a franchise agreement. You can read a review of the other two cases (Video Ezy International Pty Limited v Red Bond Limited and Mike Pero New Zealand Ltd v Heath and others) at www.franchise.co.nz/article/2399. In both cases, the Courts upheld restraints of trade on an interim basis, pending the outcome of a trial on the substantive issues.



Commercial Kitchen Hero As a Cookright Product Supply & Commercial Kitchen Cleaning Franchisee your clients will love the cleaning service you offer so much you’ll be their ‘kitchen hero’ in no time at all. A Cookright franchise is an easy-to-run, low overhead business with cleaning equipment and procedures that make you the ‘kitchen hero’ for hygiene, safety and fire compliance requirements in your customers’ busy kitchens. While the cornerstone of a Cookright Franchise is the cleaning of deep fryers, filtering oils, disposing of used cooking oils and the sale of a great range of cooking oil products, the real benefit to your clients is releasing them from those hot, messy and potentially dangerous jobs (when carried out by non-professionals) so they are free to concentrate on growing their businesses.

In a paper I presented to lawyers at the Auckland District Law Society, I examined this trend of robustness in the restraint of trade area and concluded that although the trend was good news for franchisors (where there was a strong established brand), each restraint of trade fact scenario still needs to be individually examined on its merits, and that one cannot assume, simply because there is a franchise system involved, that the restraint clause will be upheld. The most recent case to be heard in the High Court Dorn Investments Ltd v Hoover (2016) has provided a stark illustration of what I was talking about and also raises important issues concerning good faith in franchising.

background The June 2016 case involved the Green Acres franchise system. Mr Hoover was a Green Acres sub-franchisee in the Te Awamutu region. He had a franchise from Dorn Investments Ltd (Dorn), which was the relevant franchisee in the Waikato region. Dorn appears to have effectively been a Master Franchisee, having sub-franchised approximately 14 independent sub-franchises in its territory providing lawn and gardening services to approximately 1,500 customers. Mr Hoover was approximately 60 years old and lived in Te Awamutu, in a home in which there was approximately an equity of $60,000. His other assets were chattels and vehicles used for his business worth about $35,000. He was plainly an individual of modest means. He entered into his sub-franchise agreement in January 2013. There was a restraint of trade clause in the agreement which restrained him from competing with the business of the franchisor within New Zealand for two years from termination.

As a professional cleaner, with access to equipment and tried and true systems, the job is a lot ‘cleaner’ than you may think so that’s just one reason to find out more. As a franchisee you will have access to the tried and true Cookright business model that, combined with your business acumen and energy, will see your business grow and create new & prosperous opportunities along the way.


The Kitchen Hero

Find out more about a Cookright Product Supply & Commercial Kitchen Cleaning Franchise near you.

It’s worth a phone call - 0800 804 104 www.cookright.co.nz Opportunities available - Bay of Plenty, Rotorua & Hawkes Bay.

82 EDIT Restraints 82.indd 1

The relationship deteriorated over time, with Mr Hoover forming the view that he had not received a good return for his investment in the franchise. He also formed the view that the previous sub-franchisee was breaching his restraint of trade by carrying out lawn mowing in his part of the Waikato territory. He also believed he had not received promised training. This was all disputed by Dorn, as you would expect. In September 2015, Dorn became unhappy with the way in which Mr Hoover was carrying out the work for a significant client, Spotless, and it took the contract off him and gave it to another franchisee, as it was entitled to do under the agreement. There was no requirement in the contract for Dorn to observe procedural fairness to Mr Hoover. The Spotless work accounted for a large part of Mr Hoover’s turnover, and Mr Hoover was understandably disgruntled that he had never been given an opportunity to rectify any areas of concern before the contract was taken away. Franchise New Zealand

Summer 2016/17

Year 25 Issue 04

2/12/16 11:23 AM



why outcomes vary Mr Hoover therefore responded by simply rebranding and commencing trading on his own account. He did so by rebranding as the Lawn Ranger, advising his approximately 50 clients of the change. He destroyed the Green Acres business cards and signage, he claimed he never had a manual, and claimed that he had not been in any way utilising the Green Acres goodwill. Dorn terminated the agreement and then later filed proceedings seeking an interim injunction to restrain Mr Hoover from providing lawn and gardening services in competition with the Green Acres business in New Zealand. (Note: It is likely that Dorn was obliged, under its agreement with Green Acres, to bring such enforcement proceedings.) The lawyer for Mr Hoover argued that procedurally the process of removing the Spotless work from Mr Hoover was carried out unfairly to him, even though there was no contractual requirement of procedural fairness (as there would be if, say, Mr Hoover has been an employee of Dorn’s).

seriously arguable The Judge noted that there was no express term in the franchise agreement requiring Dorn not to take any work away from a franchisee, or to follow a certain process before any such work is taken away. However, the Court was of the view that it was seriously arguable that there could be an implied term in the franchise agreement to that effect. His Honour said: ‘It would be surprising if a franchisor or sub-franchisor such as Dorn Investments, controlling the allocation of significant work as it did, could take away one-third of a contractor’s turnover without at least giving the franchisee the opportunity to rectify the complaint that was the basis for the removal.’ The Court declined to grant the injunction. Whilst accepting that a franchisor could protect its interest by use of a restraint, the Judge was of the view that the complaints about the ‘removal’ of the Spotless contract had substance. The Judge then went on to specifically refer to the fact this would be an allegation ‘akin to there being an implied term of good faith,’ stating: ‘I also accept that there appears to have been some measure of dissatisfaction on the part of Spotless at Mr Hoover’s performance more generally, and that it might well be shown that he had fallen short of what could be expected of a sub-franchisee by a considerable margin. However, on the face of it Mr Hoover was given no opportunity to address this serious complaint, and it was specific to not doing gardening over a short mid-winter period. Given that he would be paid for his attendances, it may have been easily remedied. He was not given that opportunity.’ The Court concluded that Mr Hoover may be able to put forward a defence to the claim to enforce the restraint of trade clause. The Court then went on to find that on the balance of convenience and overall justice, no injunction should be granted, noting that Mr Hoover could be out of employment and also that ultimately damages would not be significant. franchise.co.nz – PUTTING PEOPLE IN BUSINESS

EDIT Restraints 82.indd 2

three lessons In my paper to the Auckland District Law Society, I discussed the nature of the obligation of good faith which applies when a party to a contract is exercising a contractual discretion, including the discretion to terminate a franchise agreement. That law would apply here, if Dorn was exercising a contractual discretion when it took away the Spotless contract. I am of the view this most recent Green Acres case is important to franchising for three reasons: a) It shows the willingness of the High Court to delve into the facts of each franchise case (on a franchise by franchise basis) to determine whether a restraint should be upheld. As I have said before, it can and should never be assumed that just because there is a franchise involved, the restraint of trade clause will automatically be upheld. b) The case highlights the uphill battle franchisors face on interim injunctions, when the balance of convenience lies in favour of the franchisee (as so often happens). Clearly weighing on the Judge’s mind in this latest case was the modest financial position of the franchisee and his need to earn an income. c) I believe the most important aspect of the case is that it shows the openness of the Court to entertain arguments of good faith. An implication of a term of procedural fairness when a franchisor is exercising a contractual discretion would create waves in franchising, and in particular, in cleaning franchises where franchisors perceive that they need to control this aspect of the about the author agreement. If franchisors have to observe procedural fairness Deirdre Watson is an Auckland towards franchisees, then the barrister with around 25 years’ relationship between them and the experience and has acted on behalf of numerous franchisors franchisee would be increasingly and franchisees in all types of akin to that of an employment disputes relating to franchising agreement.

83 2/12/16 11:23 AM

Westpac Directo Over 275 different franchises

what’s available?

what do they do?

what does it cost?

how many are there?

who do I contact?

Home & Building


0800 Sunshade are designers, manufacturers and installers of outdoor weather protection products.

7 7

P 0-6-876 9675

AA Auto Centre

Auto Services


The NZAA has helped Kiwi motorists for more than 110 years and now there’s an opportunity to become part of this iconic Kiwi brand. Join the AA Auto Centre network and become a premier provider in the vehicle service and repair market.

31 31

Greg Penney P 0-9-966 8704 M 021 668 197 E gpenney@aa.co.nz W aa.co.nz/franchise

A Buyer’s Choice Home Inspections

Home & Building

$32,500$65,000 +gst

Proven international franchise operating in 15 countries around the world. The house inspection industry is rapidly growing with pre-purchase inspections, P testing, maintenance inspections and safe and sanitary reports. We are now looking for further inspectors nationwide.

13 200

John Goodrum M 021 945 140 E john.goodrum@abuyerschoice.co.nz W abuyerschoice.co.nz


Home & Building

$500,000+ As leading specialists within the hire industry, the Accessman Group has a fleet of 600+ machines throughout the South Island. With over 20 years in the business, the Accessman brand represents quality, service and reliability.

6 6

Lena Harrington P 0-3-341 6333 M 021 361 622 E lena@accessman.co.nz W accessman.co.nz


Health & Fitness


North Island-wide chain of physiotherapy and rehabilitation clinics, offering multi-disciplinary services of physiotherapy, occupational therapy, pilates and exercise rehabilitation, ACC rehabilitation contracts, health and wellness services. Operating since 1990. Previous health services experience preferred.

22 22

Gill Webb P 0800 224 486 M 021 735 037 E gill.webb@activeplus.co.nz W activeplus.co.nz




Iconic French fashion jewellery that fuses the fashionable with the affordable.

11 340

P 0800 242 842


Home Services


Join Airify in a new industry with a massive market and massive opportunities.

3 3

P 0-9-377 7735


Home & Building


Mobile aluminium joinery repainting business. Great profit margins, huge potential for growth.

1 1

P 0508 737 937

Food & Beverage


Market leader in the sales and distribution of milk products and beverages throughout New 65 Zealand including Anchor, Primo, Zing, Mammoth Supply Co, Fresh N Fruity, De Winkel, 65 Country Goodness, Mainland, Kapiti, CalciYum and Eon. National franchise structure operating since 1992 offering exclusive territories.

Shannon Davidson P 0-9-573 7050 E franchiseopportunities@fonterra.com W anchor.co.nz

Health & Fitness


Anytime Fitness was voted the world’s number 1 top global franchise in 2015/16. Anytime Fitness is a convenient 24-hour fitness club franchise. Each member receives reciprocity rights to over 3,500 clubs around the world. Please come and talk to us.

35 1300+

Nathan McAnnalley P 0-7-974 4589 M 021 875 364 E nathan@anytimefitness.co.nz W anytimefitness.co.nz

Business & Commercial


Appliance Tagging Services are Australia’s leading electrical testing and tagging franchise and are now franchising in New Zealand. Join our award-winning franchise business and enjoy the support of our proven system. We are seeking safety-minded well-organised people with a passion for success.

New 40

Steve Wren P 0061 3 8520 9750 M 0061 401 655 655 E steve@ats.com.au W appliancetaggingservices.com.au

Armstrong Smarter Security

Business & Commercial


Armstrong for smarter security. Retail and mobile locksmith and alarm specialists.

18 18

P 0-9-415 0585

At Your Request Franchise Group

Home & Commercial $14,000

NZ’s premium home, commercial and lawn service franchise system.

200+ 200+

P 0800 297 297

Baby On The Move



Specialising in rental and sales of baby and toddler car seats and other products.

17 17

P 0-9-422 2285

Food & Beverage


With over 30 years of experience, Bakers Delight is a successful franchise business with a growing network of over 700 bakeries spanning across four countries. Bakers Delight has a proven business formula which provides comprehensive training and on-going support.

36 700+

P 0800 225 388 E franchiserecruitment@bakersdelight.com.au W bakersdelight.com.au

Bark Busters

Leisure & Education

$22,000 $30,000

Do you love dogs? Join Bark Busters, the largest, most trusted in-home dog training company globally. Proven business model. You need to be business minded, self-motivated with excellent communication skills and have an outgoing personality. No experience necessary, extensive personalised training and ongoing support provided.

5 275

Val Edwards P 0800 167 710 E val@barkbusters.com.au W barkbusters.com.au




New Zealand’s premium specialist bedding and bedroom furniture retailer with a focus on superior customer service, top brands and expert advice. Looking for motivated owner operators passionate about selling and providing a high level of customer service.

16 16

Graeme Doak M 021 665 923 E graeme@bedpost.co.nz W bedpost.co.nz



Join New Zealand’s largest independent bedding group. Franchise opportunities available with full training and support. Very competitive fee structure, co-ordinated national advertising programme and great supplier partnerships. Looking for motivated and skilled operators with passion and drive.

50 50

Cindy Lui M 027 525 1424 E cindy@bedsrus.co.nz W bedsrus.co.nz



Co-operative of nationwide wholefoods and speciality grocery stores. No previous experience required.

36 36

P 0-7-575 6939

Home Services


Blink n Clean Blinds is the new onsite service for blind cleaning. Technicians need to be energetic and have an eye for excellence. With an investment of $60,000 - $70,000 you will be heading towards a six figure income. Full training will be provided.

New New

Sarina Pearl P 0800 254 656 E franchise@blinknclean.co.nz W blinknclean.co.nz




Specialists in supplying all textbooks nationally to schools and other educational institutions. Our strength is in our ability to provide value for money. Franchisees work in a stable market, with minimal overheads and enjoy flexible hours which operate around the school year.

18 18

Michael Win P 0-3-377 9555 E info@bookends.co.nz W bookends.co.nz


Westpac Directory of Franchising and Advertiser Index Franchise New Zealand Summer 2016/17 Year 25 Issue 04

Anchor Franchise


Anytime Fitness

Appliance Tagging Services

Bakers Delight

Beds R Us




Bin Inn Retail Group Co-operative Blink n Clean

EDIT DIR - 12th.indd 1




0800 Sunshade


number in NZ, globally


investment from

page number

A-B franchise and business opportunities get more information

1/12/16 4:29 PM

ctory of Franchising 84 franchise and business opportunities

94 national master licence opportunities

94 specialist advisors

looking for a business opportunity but don’t know where to start? choose by industry

We have divided all the opportunities into ten main industries. Just look down the third column to select the type of business you are interested in. You can also search the Directory by industry online at www.franchise.co.nz

choose by investment

The ‘Investment’ figures quoted in the fourth column are for guidance only and may not include GST, equipment, working capital or other items unless specifically included. You should confirm such items direct with the franchise concerned.


choose by type

Listing information is supplied by that particular entity. The symbol in the FANZ column denotes a member of the Franchise Association. You are advised to confirm the accuracy of the listing and the membership status of any entity. Neither the sponsors of this Directory nor FANZ nor the publisher accept liability for any omissions or errors.

The description contains a brief description of the franchise and may include information on the type of people the opportunity is best suited to. More information can be found online at www.franchise.co.nz




number in NZ, globally

Books & Gifts Direct


investment from


page number

franchise and business opportunities B-C get more information



Books & Gifts Direct is Australia and New Zealand’s largest direct seller of books and gifts. Our 45 product is sold directly from lunchrooms and receptions in more than 1,400 workplaces across 200 New Zealand every month.

Jeff Weston P 0-9-9477 0012 E nzrecruitment@booksgiftsdirect.com W booksgiftsdirect.com

Breakers Café & Bar

Food & Beverage


Proven franchise model providing Kiwi fare at affordable prices.

7 7

P 0-6-834 0537

Brucies Lawnmowing & Garden Care

Home Services


Brucies Lawnmowing and Garden Care has grown dramatically since launching. We have a strong presence in Auckland and are looking to establish master franchises throughout New Zealand. We can help you build a strong business. No experience required, but professionalism and integrity are a necessity.

12 12

Bruce Rea P 0-9-267 7244 M 027 273 4992 E bjrea@xtra.co.nz W thebruciegroup.co.nz

Food & Beverage


Brumby’s has been a part of the New Zealand bakery market for over 15 years and is a refreshing offer from your standard independent or the local supermarket. Thanks to extensive market research our new model is a vast improvement with fresher branding.

8 200+

David Bernard P 0-9-973 4821 E david@ccbs.co.nz W brumbys.co.nz

Budding Ideas

Business & Commercial


100% NZ owned, specialising in the hire of artificial flower displays. Our displays look real and fresh. Rental charges are very reasonable. Suitable for a business minded person. No special skills required as training provided. Home based lifestyle business with minimum capital outlay required.

6 6

Manish Kemkar P 0-9-837 1219 M 027 205 3158 E manish@buddingideas.co.nz W buddingideas.co.nz


Food & Beverage

$300,000+ BurgerFuel is a leader in the gourmet burger market, dedicated to serving high quality burgers in an atmosphere as charged as the food. Combined with fun and irreverent marketing campaigns BurgerFuel creates the perfect environment for franchisees to grow and enjoy their business.

30 41

Craig Notman P 0-9-376 6007 E craig@burgerfuel.co.nz W burgerfuel.co.nz

Food & Beverage


At Burger Wisconsin, it’s always been about the food. Now is an exciting time to join us, with new sites planned throughout New Zealand and an existing store refresh programme underway. It’s a gourmet opportunity for operators with good taste.

22 22

Tyler Kerlin P 0-9-973 4559 M 021 411 144 E info@wisconsin.co.nz W burgerwisconsin.co.nz

Financial Services


Calling all CA’s and CPA’s - we want you. Business Buddys are chartered accountants & Xero experts, gold partners in fact. We specialise in working with trades.

1 1

Kirsten Hawke P 0800 283 399 E office@businessbuddy.co.nz W businessbuddy.co.nz

Health & Beauty

$125,000+ Caci is the market leader in appearance enhancement with a premium brand that delivers the best results. We are enjoying significant growth having opened multiple new locations in the past 12 months. We now only have limited locations remaining in New Zealand – apply today.

37 37

Hilary Metzger P 0-9-320 2610 M 021 369 632 E hilary.metzger@fabgroup.co.nz W caci.co.nz/franchise

Café Botannix

Food & Beverage


Contemporary deli cafés serving organic coffee and organic food options in Palmers garden centres.

4 4

Murray Belcher P 0-9-444 4369 E murray.belcher@ufsltd.co.nz


Food & Beverage


Follow your dream of business ownership with the support of the world’s largest mobile coffee van franchise in the fast growth coffee industry. Cafe2U provides opportunities for small business entrepreneurs to deliver great coffee and food to businesses, events and functions.

11 230+

Adrian Brown M 027 937 0894 E adrian@ccbs.co.nz W cafe2u.com

CAL Systems

Financial Services


Turn-key operation. Set up and run a finance company from home.

30 30

P 0-4-293 6899

Carl’s Jr.

Food & Beverage


We are looking for enthusiastic franchisees to join the Carl’s Jr. team and grow the business together with Restaurant Brand’s support. You need to be hands-on and goal focused. Operational training is provided.

18 1300+

Alan Brooks M 021 276 9769 E franchisesales@rbd.co.nz W restaurantbrands.co.nz

Brumby’s Bakeries

Burger Wisconsin



Business Buddy



Cartridge World




The largest, most experienced cartridge refilling company worldwide. Franchisees operate 36 from retail premises, refilling cartridges, retailing new cartridges and other printer consumables. 1650 Operating worldwide. Easily learned, full training provided. Includes stock, plant, training and licence fee.

Geoff Smith P 0-3-446 8600 M 0274 339 829 E geoff.smith@cartridgeworld.co.nz W cartridgeworld.co.nz

Cash Converters




Looking for an exceptional return on your investment? We’re New Zealand’s favourite place to buy and sell, the world’s largest second-hand dealer and market leader in short term credit services. With more than 700 stores internationally you’ll be buying a tried and tested, well respected brand.

27 700+

Colin Mahoney P 0-9-281 7334 E enquiries@cashconverters.co.nz W cashconverters.co.nz

Central Landscape & Garden Supplies


Home & Building


Landscape and garden supply yards providing bulk and bagged products. Pick-up and deliveries. Will suit hands-on owner operators with a passion for excellent customer service who take pride in customer satisfaction.

9 9

Mike Armour P 0-9-273 5352 M 0274 506 639 E mike@centrallandscapes.co.nz W centrallandscapes.co.nz


Home & Commercial $25,000

Cleancorp offers home cleaning and commercial cleaning franchises. Seeking committed people to deliver great service. We source and acquire commercial cleaning contracts for our franchisees who are provided with full training, ensuring the same professional standards are offered to all customers.

105 105

Rose Dunn P 0-9-304 0599 M 021 507 293 E rose@cleancorp.co.nz W cleancorp.co.nz

Clean Planet

Business & Commercial


Clean Planet, environmentally better for you and your customers. No selling, no invoicing, we do it for you. Well-established and growing strongly throughout regional New Zealand. Now looking for master licensees and franchisees. Work for yourself with the support of our proven processes and systems.

130 130

Tony Pattison P 0-9-622 0828 M 021 244 1709 E tony.pattison@cleanplanet.co.nz W cleanplanet.co.nz

Cleantastic Commercial Cleaning

Business & Commercial


An established, award-winning franchise with over 300 franchisees operating around the country. This mobile cleaning service franchise offers high quality cleaning at cost effective prices. Franchisees utilise the brand, marketing systems, support and technical expertise. Comprehensive training, equipment, uniform, business cards and manuals provided.

280 1000

Kevin Richardson P 0800 800 055 E kevinrichardson@cleantastic.co.nz W cleantastic.com

Search the Westpac Directory of Franchising at www.franchise.co.nz

EDIT DIR - 12th.indd 2

85 1/12/16 4:29 PM

Cobb & Co

Food & Beverage


Coffee Culture

Food & Beverage




number in NZ, globally


investment from


page number

C-E franchise and business opportunities get more information

8 8

M 0275 393 022

$350,000+ Our unique business model of roasting coffee in full view of our guests and then serving the highest quality espresso with flair and a total commitment to outstanding service has seen Coffee Culture grow to become Canterbury’s leading chain of boutique coffee houses.

14 17

Mike King P 0-3-377 2605 E mike@coffeeculture.co.nz W coffeeculture.co.nz


$200,000+ At Colourplus, we’ve got your style. Your local store offers all the inspiration, expertise and advice you need to turn your decorating dreams into reality. With 30 stores nationwide, offering a range of top quality paint, wallpaper, curtains, blinds, giftware and decorating accessories.

29 29

P 0-9-818 9215 E info@colourplus.co.nz W colourplus.co.nz

Food & Beverage


NZ’s premium café franchise. A highly recognised and trusted brand offering customers exceptional coffee and chef-prepared food. Awarded both Supreme Franchisee of the Year and Food and Beverage Franchise System of the Year 2015/16. Suit owners with passion for coffee, food and the value of customer relationships.

58 58

Peter Webster P 0-9-520 1044 M 021 883 852 E peter@columbuscoffee.co.nz W columbuscoffee.co.nz

Complete First Aid Supplies

Business & Commercial


Market leader in supply of first aid kits to businesses. Seeking self-motivated people.

2 2

P 0-9-827 7726

Computer Troubleshooters



Do you have what it takes to be a Computer Troubleshooter? We are looking for entrepreneurs to join our well established franchise network. Computer Troubleshooters is a global ICT support franchise, first established in 1997 and operating in 300 locations across 15 countries.

15 300+

Dennis Jones P 0800 728 768 M 0274 922 911 E dennis@cts.net.nz W computertroubleshooters.co.nz

Cookie Time

Food & Beverage


Distribution of snack products to retailers & other on-sellers.

43 43

P 0-3-349 6161

Food & Beverage


Cookright, the kitchen hero, saving kitchens time and money. Deepfryer, overhead filter and hood cleaning. Cooking oil filtering. Oil and kitchen consumables product sales. Cookright has significant income potential with minimal competition for motivated, hard-working, practical operators who can sell and are well organised.

31 31

Annette Arnold P 0800 804 104 E headoffice@cookright.co.nz W cookright.co.nz


Home & Building


Air conditioning installation company. Preferred installer for NZ’s leading electrical retailer.

7 7

Darren Hennessy P 0-7-854 1518 M 0275 973 737 E darren@cooltime.co.nz W cooltime.co.nz

Corporate Cabs

Business & Commercial


Founded more than 25 years ago, Corporate Cabs is New Zealand’s premier national cab operator, with a 400 strong fleet in Auckland, Wellington, Christchurch, Queenstown and Dunedin. The strength of our respected brand is in the professionalism and dedication of our owner operators.

400 400

Jeff Coyle P 0-9-632 0602 M 0274 570 986 E jeff@corporatecabs.co.nz W corporatecabs.co.nz

Business & Commercial


Full service franchise, all contracts provided. Guaranteed income paid twice monthly. CrestClean prepares GST returns, accounts and tax returns. NZQA training programme provides career pathway. Operating since 1996. Franchises operating nationwide. Master franchises are also available.

540 541

Chris Barker P 0800 273 780 E info@crestclean.co.nz W crest.co.nz


Home Services

$8,800+ equip

Crewcut is a commercial and domestic cleaning and garden maintenance franchise. Franchisees of this business earn at least $1,000 and will become a part of Crewcuts successful three-fold proven success strategy; a well-known brand, effective marketing and thorough training and support.

260 260

David Serville P 0-9-481 0004 M 021 444 200 E david@crewcut.co.nz W crewcut.co.nz

Crust Gourmet Pizza

Food & Beverage


Crust Gourmet Pizza is seeking business-minded people with financial management experience.

2 134

P 0061 7 5591 3242


Home & Building


Cutshop provides contract cutting services to the cabinet-makers, DIY market, commercial out-fitters and other trade businesses. With increased demand we are seeking motivated individuals prepared to employ and manage a production and programming team to achieve above average return on investment.

3 3

André Hofer P 0-9-666 0632 M 021 879 413 E andre.hofer@cutshop.com W cutshop.com

Deck & Fence Pro

Home Services


Professional home service franchise offering specialised restoration services to homeowners for decks, fences, garden furniture, garage doors and more. Oil, stain and paint restoration specialists. Franchises available nationwide. Full training and equipment included. Download a free info pack at www.deckandfencepro.co.nz

28 28

Duane Moul P 0-4-904 3366 M 022 477 6477 E duane.m@theprogroup.co.nz W deckandfencepro.co.nz

100 2000+

P 0508 437 262 E franchise.recruitment@dominos.co.nz W dominosfranchise.co.nz

Columbus Coffee

Cookright Kitchen Services






80, Food & Beverage 81

Donut King

The iconic kiwi family restaurant operating successfully throughout New Zealand since 1970.

$450,000+ Specialist quick service pizza franchise opportunity. You must have passion, commitment and a drive to succeed. Strong leadership skills, good people and administration skills, plus an entrepreneurial flair required. Have fun and work in a young, energetic and vibrant organisation.

Food & Beverage


Donut King is a speciality donut and coffee chain now available in NZ.

3 350

P 0061 7 5591 3242

Home & Building


Design, manufacture and supply of made-to-measure kitchens, bathrooms and bedrooms for retail and trade customers. Seeking hard-working, sales-driven, computer literate go-getters who are willing to follow a proven dynamic international business model.

10 75

Derek Lilly P 0-3-443 5133 M 027 213 5133 E del@dreamdoors.co.nz W dreamdoors.co.nz

Driving Miss Daisy New Zealand

Home Services


Driving Miss Daisy is NZ’s no.1 companion driving service available throughout most of New Zealand. Currently we have 58 territories in operation. If you are interested in becoming the next Daisy in this growth industry, call us today.

58 65

Paula Lee-Smyth P 0800 948 432 E paula@drivingmissdaisy.co.nz W drivingmissdaisy.co.nz

Eco Insulation

Home & Building


New Zealand’s premium installer of eco-friendly insulation and clean heat products.

9 9

Nick Hall P 0800 400 326 E nhall@ecoinsulation.co.nz W ecoinsulation.co.nz

18 30

Craig Cameron M 0275 656 418 E craig.cameron@ecomist.co.nz W ecomist.co.nz

Dream Doors




Home & Commercial $30,000

A product sales-based business selling automatic insect control, odour control and fragrancing systems. Selling to both commercial and residential customers. Suitable for husband/wife teams or individuals with sales or business experience. A franchise opportunity with room for independent thinking.



Business & Commercial


The world’s largest embroidery, screen printing and promotional products franchise. 11 EmbroidMe focuses on the business to business market providing high quality branded apparel 350 and promotional products. Customised apparel with promotional merchandise and advertising speciality items. No prior experience required.

Sarah Archibald P 0-9-577 4223 M 021 479 123 E enquiry@businessfranchise.co.nz W businessfranchise.co.nz

Financial Services


Want to help New Zealanders realise their financial goals and achieve financial freedom 8 faster? Here’s your chance - enableMe NZ is a business of highly trained professionals offering 8 financial personal training through impartial advice that helps Kiwis gain more control over their financial future.

Hamish Cowan P 0800 897 898 E hamish@enableme.co.nz W enableme.co.nz

enableMe New Zealand



Food & Beverage


Esquires has differentiated itself from other café franchises with a bold new look, an expanded menu to increase value in every sale and a whole new level of support for our franchisees. We can help you bring your café dream to life.

42 100+

David Bernard P 0-9-973 4821 E david@ccbs.co.nz W esquirescoffee.co.nz

Essential Beauty


Health & Beauty


Seeking franchisees to join the Essential Beauty team throughout NZ. No beauty therapist experience required. We provide weeks of intensive training on recruitment, products, suppliers, customer service, financial reporting and marketing. Ongoing training and support is also provided.

New 70

Richard Romano P 0061 8 8359 6622 M 0061 404 102 885 E franchise@essentialbeauty.com.au W ebfranchising.com.au

Exceed Franchising

Home & Building


Award winning Exceed Maintenance specialising in fixing windows and doors, enhancing and extending the life of joinery. We are an innovative national franchise of 26 years with welldesigned systems to help support your journey with us.

21 21

David Dovey P 0800 25 27 36 M 027 443 6100 E david@exceed.co.nz W exceed.co.nz

Expense Reduction Analysts

Business & Commercial


World leading cost management group represented in 32 countries. We help clients reduce overhead expenses. Contingency based - no savings - no fees - no risk. Seeking experienced business people who want to capitalise on their experience. Earn what you’re worth, not what someone else wants to pay you.

26 700+

Denis Stevens P 0-4-566 6615 M 0274 487 089 E dstevens@expensereduction.com W expensereduction.com

Expert Maths Tuition

Leisure & Education


Expert Maths Tuition has provided outstanding maths tuition to thousands of students since 2002 while establishing centres nationally. We use techniques tailored to each individual’s mathematical ability while encouraging the use of minds, pens and paper, no computers at all.

6 6

EMT P 0800 628 463 E fso@expertmathstuition.co.nz W expertmathstuition.co.nz

Essential to business success

86% of businesses new to accounting software say MYOB saves time | myob.co.nz/franchise *Source: customer survey via MYOB Client Insights Panel, September 2013

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number in NZ, globally


investment from


page number

franchise and business opportunities E-H get more information

Express Business Group


Home Services


Join one of the fastest growing businesses in New Zealand. Don’t pay anywhere from $20,000 to $85,000+gst when from just $5,950+gst you can own your own home services franchise which includes all initial equipment, training and great back-up support.

15+ 2500

Krupa Patel P 0800 397 737 E info@expressbusinessgroup.co.nz W expressbusinessgroup.co.nz

Fastway Couriers


Business & Commercial


Fastway Couriers is an award-winning franchise system that provides local and national courier services at competitive prices and a simple prepaid system. One of New Zealand’s most successful franchisors with 1,600+ franchisees across 5 countries and 40+ franchise and industry awards.

275 1600

P 0-6-833 6333 E recruitment@fastway.co.nz W fastway.co.nz

Fifo Capital

Financial Services


Fifo Capital franchisees provide working capital funding for small businesses. An excellent return on funds invested. We have a number of options for entry into the Fifo Capital business for franchisees, all with excellent income earning opportunities.

12 16

Colin Chisholm P 0-9-447 1999 E colin.chisholm@fifocapital.co.nz W fifocapital.co.nz

Fix It Building Services

Home & Building


This franchise takes care of everything from building repairs to renovation and additions.

11 11

P 0-9-566 0297

Health & Fitness


Flex Fitness is a New Zealand owned and operated 24-hour gym franchise. We combine 8 stylish club fit-outs with welcoming club cultures to motivate and support anyone wanting to live 8 a healthier lifestyle. Our club owners are unique and key to our brand’s success.

Darren Leith P 0-7-850 5556 E darren@flexfitnessgym.co.nz W flexfitnessgym.co.nz

Leisure & Education


Flip Out is one of the world’s largest and most successful trampoline arenas. The thriving international business is now heading to New Zealand. We are seeking active individuals to join the hugely successful franchise and enjoy the benefits of a proven and effective business model.

New 30

Adam Hetherington M 0417 422 897 E franchise@flipout.co.nz W flipout.co.nz

Financial Services


Unique opportunity for outstanding salespeople to become a part of the technology revolution, and be handsomely rewarded by building a residual and recurring monthly cash flow income. We only benefit when you are successful. We provide comprehensive initial training and practical ongoing support.

New New

Andy Dharmani P 0800 356 222 M 022 111 0002 E andy@flo2cash.com W flo2cash.co.nz

Home & Building


Flooring Design residential and commercial stores are a ‘one stop’ flooring shop. Committed to providing you with service & excellence you can trust.

10 10

Alan Jackson M 027 559 2281 E tony@flooringdesign.co.nz W flooringdesign.co.nz

19 19

Philip Pryde M 021 934 080 E admin@footloose.co.nz W footloose.co.nz

Flex Fitness


Flip Out New Zealand



Flooring Design

Footloose Shoes




Women’s fashion footwear retail stores. For owners with passion for fashion retail and the desire to own their own business. Enjoy all the advantages of scale and a well-known retail name. Training and support from a successful and extensive franchise management team.

Freedom Companion Driving Services


Home Services


Freedom Companion Driving Services provide a highly personalised companion driving service 12 for those unable to drive themselves. Based on award-winning systems with great ongoing 12 support. Seeking caring individuals wanting a great lifestyle business helping people in their community.

Joanne Bush E franchises@freedomdrivers.co.nz W freedomdrivers.co.nz

Fritz’s Wieners

Food & Beverage


Exclusive bratwurst sausages, roller grilled and served in a fresh baguette bun with sauerkraut, 20 onions and condiments. Excellent return on investment. 21

Angie Stenning P 0-3-789 5078 M 027 530 5889 E angie@fritzswieners.co.nz W fritzswieners.co.nz

Generation Homes

Home & Building


We build houses for clients all over New Zealand for a fixed price and on a time guarantee.

M 0274 908 399


Business & Commercial


Giggle boasts over 1,000 locations with over 1,000,000 people past our screens every 13 week. Running a successful territory is not about your marketing or business skills. It’s about 13 communication, motivation and being open to learning. It also doesn’t hurt to be a bit eccentric!

Jazz Kiihfuss P 0-6-355 3480 M 027 603 9991 E hello@gogiggle.nz W gigglefranchise.com

14 14

Gloria Jean’s Coffees


Food & Beverage


The Gloria Jean’s Coffee team are seeking inspiring franchisees with proven business skills to join the continued success of this world-leading coffee house brand. Offering ongoing support & training, this proven franchise model is an opportunity not to be missed.

25 925

Basil Badenhorst P 0-9-555 6021 E basilb@linkbusiness.co.nz

Green Acres Franchise Group


Home Services


Green Acres, the largest and most successful home services group in New Zealand, started in 1991 and is still growing. Franchises available: home cleaning, commercial cleaning, lawn and garden care, car valet, pool valet or home maintenance services with Hire a Hubby, our sister company.

550 550

Mitchell Cooper P 0800 692 643 E mitchell@greenacres.co.nz W joingreenacres.co.nz

Grime Off Now


Home Services


Grime Off now provide residential and commercial washing and insect control This unique opportunity will enable you to start a business with minimal overheads and quickly grow to build an established business. Easy to use software and support. One of the best value NZ franchises.

2 2

Ryan Hamilton M 027 278 8813 E ryan@grimeoff.co.nz W grimeoff.co.nz


Home & Building


GroutPro are a multi award-winning franchise. Earn $2,000+ per week in one of the hottest sectors in the home improvement industry today. This is your chance to join an established, and very successful, industry-leading franchise group.

42 75

Duane Moul P 0-4-904 3366 M 022 477 6477 E duane.m@theprogroup.co.nz W deckandfencepro.co.nz

Guthrie Bowron



The number one home decorating franchise in New Zealand, specialising in paint, wallpaper, custom-made curtains and blinds, flooring and decorating tools. Franchisees benefit from an established name, a strong support system, central purchasing negotiation and active national advertising campaigns.

44 44

Alan Heatlie P 0-9-306 1040 M 021 275 4309 E alan@guthriebowron.co.nz W guthriebowron.co.nz

Habitual Fix

Food & Beverage


New Zealand’s freshest food fix – salads, sandwiches, wraps and smoothies.

15 15

P 0-9-378 4158

Hardy’s Health Stores

Health & Beauty


New Zealand’s leading natural health franchise, retailing a huge range of homoeopathy, naturopathy, nutrition and aromatherapy products. A natural health professional is in every store to give advice to Hardy’s established client base. Franchisees will be provided with ongoing support from this well-known franchise group.

31 31

Margaret Hardy P 0-7-838 3274 M 0274 903 497 E marg@hardys.co.nz W hardys.co.nz

Harrisons Carpet

Home & Building


New Zealand’s number one mobile carpet franchise. They offer a range of quality floor coverings, and as the largest carpet retailer in the world, they are able to negotiate the best prices. Unique opportunities for motivated individuals to purchase one of NZ’s best franchise systems.

50 1800

P 0800 421 001 E enquire@hah.co.nz W harrisonscarpet.co.nz

Harrisons Curtains & Blinds

Home & Building


Own your own interior design business. Fully supported franchise opportunity available from 3 Harrisons Curtains & Blinds. We are now looking for individuals with a natural sense of flair and 3 style who are considering owning their own business, backed by an iconic Kiwi owned brand.

Dan Harrison P 0800 102 004 E enquire@hah.co.nz W harrisonscurtains.co.nz

Harrisons Energy Solutions

Home & Building


Due to significant market growth and demand, Harrisons Energy Solutions are looking for the best of the best sales professionals. People who are considering owning and managing their own business in order to earn greater returns and rewards. Kiwi-owned business and proud of it.

Phil Harrison P 0-9-488 4700 E join@harrisonsathome.co.nz W harrisonsenergy.co.nz

Health Smart Heat Pumps

Home Services


Specialist heat pump cleaning and sanitising system.

2 2

P 0-3-377 5441


Food & Beverage


A brand with attitude that cannot be missed. Our damned fine gourmet menu, coupled with sophisticated systems and support, make this a wicked opportunity. Hell is looking for new franchisees with a passion for our brand and a willingness to learn. Opportunities available nationwide.

64 70

Ben Cumming M 027 364 2431 E franchise@hell.co.nz W hellpizza.co.nz




High profile award-winning retail travel agency. Formerly Harvey World Travel.

54 350+

P 0-9-307 1860

Highmark Homes

Home & Building


Highmark Homes was established in the 1960’s and continues to offer quality, yet affordable homes. Building on this success, we are now looking for experienced candidates nationwide. Joining our brand gives you access to proven systems, central office support and our team of designers and quantity surveyors.

6 6

Ryan Hunt P 0-7-574 1956 E ryan@highmarkhomes.co.nz W highmarkhomes.co.nz

Home & Building


New Zealand’s first choice for professional home maintenance, building and renovation services. Hire-A-Hubby has the distinct advantage of being the only franchise that offers a complete home maintenance and building service that’s professional and totally customer focused.

60 60

Mitchell Cooper P 0-9-845 2640 E mitchell@hireahubby.co.nz E joinhireahubby.co.nz



If you’re just starting in franchising, talk to someone who isn’t. Search the Westpac Directory of Franchising at www.franchise.co.nz

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investment from


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Hog’s Breath Café

Food & Beverage


Australia’s leading casual dining family-friendly restaurant. From day one, Hoggies set out to be unlike any other restaurant. In a nutshell, it is about providing quality food and beverages in a casual environment with an over-riding friendly, party atmosphere.

Hollywood Bakery Espresso

Food & Beverage


With more than 40 outlets throughout the Auckland region, Hollywood Bakery Espresso is by far the largest and still the fastest growing café chain. For more than 16 years, Hollywood Bakery has been providing great service, great food, great coffee and great prices.

HomeTech Solatube

Home & Building


Earn $$$ from the start. Become a HomeTech licensee and join a nationwide network of accredited installers marketing, selling and installing the market-leading SolaTube Daylighting System and other exclusive home improvement products. Free leads, proven sales systems and head office support.

19 19

Lance Spalding P 0800 466 383 M 021 813 500 E lances@hometech.co.nz W hometech.co.nz

HRV Ventilation

Home & Building


Become part of the change at HRV. Certified HRV ventilation franchise opportunities available.

20 23

P 0800 478 123


Business & Commercial


Simple, effective panels to reduce commercial chilling costs and improve performance.

12 12

P 0800 486 434


Home & Building


Offering a range of services including home insulation, garage carpet and storage and meth testing. Motivated? Ready to step up and run a smart business? Be part of a business that’s built around quality and customer satisfaction. Full initial training provided. Strong marketing.

6 6

Nic Rowan M 022 319 7883 E nic@installed.co.nz W installed.co.nz


Business & Commercial


Global courier and freight sales consulting franchise.

200 2

P 0-3-322 5634

Jamaica Blue

Food & Beverage


Grow from strength to strength with your very own Jamaica Blue franchise. Proven systems, our world class training facility and commitment to field support will guide you every step of the way. Opportunities available throughout New Zealand.

6 134

Garry Croft P 0-9-377 1901 M 021 330 329 E garry@foodco.co.nz W jamaicablue.co.nz


Business & Commercial


World’s number one commercial cleaning franchise company providing full operational sales administration support for franchisees.

360 13K+

Tracy Brown M 022 477 0734 E tracy@janiking.co.nz W janiking.co.nz

Jellybeans Music

Leisure & Education


A fantastic lifestyle franchise opportunity for those passionate about music education and want a satisfying work/life balance. We have a growing number of franchisees enjoying the opportunity to run their own business around the family/home life whilst teaching high quality music in primary schools.

New 30+

Dawn Engelbrecht P 0800 754 372 M 021 974 221 E dawn@jellybeansmusic.co.nz W myjellybeansmusic.com

Jesters Pies

Food & Beverage


Jesters New Zealand is set to follow on from the success in Australia. This is your chance to get in on the ground floor of an exciting growth area in the New Zealand market with a well proven system.

18 50+

Grant Rawlinson P 0-9-442 4680 M 021 274 4050 E grant@jesters-pies.co.nz W jesters-pies.co.nz

Jet Cleaning Services

Business & Commercial


Jet Cleaning Services is one of New Zealand’s leading cleaning companies with specialist commercial cleaning crews throughout the country. Jet Cleaning is looking for highly motivated franchise teams to operate at some of our prestigious customers’ sites across greater Auckland, Hamilton, Wellington and Queenstown.

27 27

Danielle Scott P 0-9-302 1536 M 021 026 73450 E danielles@jetcleaning.co.nz W jetcleaning.co.nz

Jim’s Dog Wash

Home Services


Dogs all around New Zealand need your love and care. Every week we get calls asking for help to wash and pamper beautiful dogs for loving families - but we don’t have enough franchisees to help them. Call us today to find out more.

2 10

P 0800 454 654 E info@jimsdogwash.co.nz W jimsdogwash.co.nz

Jim’s Mowing

Home Services


Want more flexibility to achieve a better work life balance? We are constantly looking for selfmotivated people who wish to succeed in running their own business. We provide help and assistance every step of the way to help them build successful businesses.

282 2015

Phil Maunder P 0800 454 654 E phil.maunder@jims.net W jimsmowing.co.nz

Business & Commercial


The leading provider of electrical testing and tagging services. Are you ready to be a part of this highly successful brand and create a new future for yourself? Jim’s Test & Tag gives you the training, support and systems you need to succeed.

35 185

James Jacka P 0800 454 654 E info@jimstestandtag.co.nz W jimstestandtag.co.nz

Home Services


Progressive and professional services – pruning, removal and climbing. Highest standards of training.

5 40+

P 0-6-843 2848

Home Services


Becoming your own boss is easier than you might think. For a short time we’re offering the chance to become part of the nationally recognised Jim’s brand for only $12,500 +gst plus equipment costs. 13 Auckland territories available. Includes full business and systems training.

5 40+

Brendon Jones P 0800 248 733 M 021 818 926 E brendon@jimstrees.co.nz W jimstrees.co.nz

Jumping Beans International

Leisure & Education

$40,000 $45,000

Leading edge, fun physical skills programme for children 0 to 6.

6 7

P 0-9-475 9204

Just Cabins

Home & Building


Just Cabins provides portable cabins for rent which are just perfect as sleepouts, extra room, portable office, or as storage at your home or business. Long-term cabin rentals provide a passive income, excellent growth and are easily run by one person part-time.

46 46

Fenton Peterken M 021 716 776 E fenton@justcabins.co.nz W justcabins.co.nz

Jim’s Test & Tag / Jim’s Fire Safety


Jim’s Trees & Stump Removal Jim’s Trees & Stump Removal – Auckland


2 82

Ross Worth P 0800 464 7837 E rossworth@hogsbreath.com.au W hogsbreath.co.nz Matthew Brown M 021 471 776 E hollywoodbakery.matthew@gmail.com W hollywoodbakery.co.nz

Just Cuts


Health & Beauty


Just Cuts offers over 20 years in franchise ownership support, so they are not the “new kids on the block”. They offer a genuine business system that allows owners who have little or no experience in hairdressing, the chance to become successful business owners.

24 174

Scott Wallace M 027 277 7071 E scott@justcuts.co.nz W justcuts.co.nz

Kelly Sports


Leisure & Education


Giving kids a sporting chance. In-school curriculum, after school academy programmes, school sports days. Education outside of the classroom. Before and after-school care holiday programmes. We are looking for people who have a passion for kids and sport.

35 65

Paul Jamieson P 0-9-427 9377 M 021 409 241 E paul@kellysports.co.nz W kellysports.co.nz

Kinetic Electrical

Home & Building


Professionally planned franchise system, fully documented to help you work smarter not harder to reach full potential of your company’s experience and expertise. Kinetic Electrical is a franchise for owners of existing electrical contracting companies with a passion to grow their business.

14 14

Vicki Bambry M 0274 852 010 E vicki@kinetic-electric.co.nz W kinetic-electric.co.nz

Kitchen Studio

Home & Building

$150,000+ New Zealand’s kitchen design specialists. Designing and installing custom-made kitchens throughout New Zealand since 1984. Enquire now for details of what location may suit. Join a motivated, professional, well established franchise network.

16 16

Simon Harkness P 0-9-815 3000 E simon@kitchenstudio.co.nz W kitchenstudio.co.nz




New Zealand’s crane amusement machine franchise. These stand-alone machines contain soft-toys, chocolate and jewellery. Franchisees enjoy part-time, flexible work and operate machines in an exclusive territory. The KiwiKrane franchise also provides advice on how best to locate and operate machines successfully.

51 163

Cliff Hopkins M 021 410 009 E cliff@kiwikrane.co.nz W kiwikrane.co.nz


Food & Beverage


Self-serve frozen yoghurt business. Fastest-growing international hospitality sector.

3 5

M 021 339 644

Kowhai Roof Coatings

Home & Building


The Kowhai guys have been restoring and recoating roofs in most regions of NZ since the 1980’s. We have a proven and exclusive Kowhai coating system. Experience in roofing or coating systems required. Limited number of areas available now for suitable candidates.

19 19

P 0-9-636 1357 E info@kowhairoofs.co.nz W kowhairoofs.co.nz

La Porchetta

Food & Beverage


Join the largest Italian restaurant chain in Australia and New Zealand. You will love taking part in serving our guests quality Italian food, to order, using fresh ingredients. We are looking for passionate food lovers with a strong work ethic and drive to join our family.

8 70

Brendan Flanagan P 0061 3 9460 6700 E franchising@laporchetta.com.au W laporchetta.com.au/franchising

Landmark Homes

Home & Building


Landmark Homes design and build homes are committed to working with you to build your perfect home. They provide a range of house and land packages across NZ to suit any family and needs. Systemised processes and competitive prices.

14 14

Paul Clarke P 0-7-578 2295 M 0274 751 311 E paul.clarke@landmarkhomes.co.nz W landmarkhomes.co.nz

Essential online accounting and payroll for every franchise myob.co.nz/franchise

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Laser Electrical

Home & Building


Our multi-award winning Laser Electrical and Plumbing groups have experienced phenomenal growth over the last 10 years. Laser group’s market leadership position has been earned through innovation, planning, use of quality systems and attention to providing the highest levels of customer service.

56 131

Scott Carr P 0-9-820 3800 E s.carr@lasergroup.co.nz W laserelectrical.co.nz

Laser Plumbing

Home & Building


Our multi-award winning Laser Electrical and Plumbing groups have experienced phenomenal growth over the last 10 years. Laser group’s market leadership position has been earned through innovation, planning, use of quality systems and attention to providing the highest levels of customer service.

36 69

Scott Carr P 0-9-820 3800 E s.carr@lasergroup.co.nz W laserplumbing.co.nz

Latitude Homes

Home & Building


A business opportunity that puts you in control of your future with proven financial rewards.

7 7

P 0-9-238 7661

Leadership Management

Business & Commercial


LMA licensees deliver a process that provides skill and competency development.

6 44+

P 0800 333 270

Life Maid Easy

Home Services


Are you looking to secure a guaranteed income and grow with a vibrant company? This is your opportunity to run your own business and be part of one of New Zealand’s fastest-growing residential cleaning companies. Visit our website for more information.

2 2

Steven Ngov P 0-9-909 6560 M 021 102 2150 E steven@lifemaideasy.co.nz W lifemaideasy.co.nz



$250,000+ Specialist retailer of liquor and associated products. A member of Fly Buys nationally.

85 85

P 0-9-621 0357

LJS Seafood Restaurants

Food & Beverage


13 13

Ben Frewin P 0-9-530 8090 M 027 263 3226 E ben@ljs.co.nz W ljs.co.nz

Lone Star

Food & Beverage

$600,000+ Lone Star is New Zealand’s largest restaurant & bar concept.

26 26

P 0-3-374 3208

Mad Butcher

Food & Beverage


One of New Zealand’s best-known home grown franchises, trading since 1971.

36 38

P 0-9-531 5910

Majestic Tea Bar Espresso & Chocolate

Food & Beverage


A unique brand locally owned and operated with premium opportunities to open in A-grade locations. No direct competition, high margin products, full training provided, no experience required. Majestic Tea Bar is a total food and beverage concept. Call us today for more information.

2 2

Chris Cox P 0-3-423 9760 M 021 521 669 E franchise@majesticteabar.com W majesticteabar.com


Leisure & Education


Quality maths tutoring programme following NZ maths curriculum. Suits people with teaching background.

10 10

Kathy Redwood P 0-7-823 3463 M 027 245 9155 E kathy@mathzwise.co.nz W mathzwise.co.nz


Food & Beverage

$750,000+ The world’s market leader in the quick service restaurant industry.

165 31000

P 0-9-539 4300

Meticulous Home Services

Home Services


Food & Beverage

$375,000+ Mexicali Fresh has led the Mexican evolution in NZ since 2005. With giant American-style burritos and Mexican beer in a colourful, casual atmosphere. We are recruiting energetic, enthusiastic franchisees with a passion for great food and excellent customer service for our turnkey restaurants.

17 17

Tyler Kerlin P 0-9-973 4559 M 021 411 144 E franchise@mexicalifresh.co.nz W mexicalifresh.co.nz

Midas Car Care

Auto Services


New Zealand’s premier specialist automotive servicing franchise.

26 3000

P 0-9-415 0234

Mike Pero Mortgages

Financial Services


Our franchisees work in partnership with the franchisor to build a rewarding business. 42 Strengthening the Mike Pero brand and driving leads is a primary focus of marketing initiatives. 42 With a highly supportive head office invested in your success, we guide you every step of the way.

Toni Angus P 0800 500 123 E tangus@mikepero.co.nz W mikepero.co.nz/franchises

Mike Pero Real Estate

Real Estate


Mike Pero Real Estate is a home-grown New Zealand company that takes great pride in delivering the highest level of customer service possible to its clients. 20 years’ experience helping homebuyers with their home loans. We now provide full real estate services with lower fees.

Mike Pero P 0-3-365 9007 E mike@pero.co.nz W mikepero.com

Mini Tankers

Business & Commercial

$75,000 $150,000

The only on site refuelling franchise in New Zealand, delivering diesel fuel to running tanks on a work/construction site. This mobile petroleum supplier also retails a comprehensive range of oils, greases and lubricants. Franchisees can become part of this unique and profitable franchise opportunity.

Mobile Car Valet

Auto Services


Mobile car valet at your place or ours covering all your valet needs. Very high potential income, 2 very low overheads perfectly suited for two people working together. Enjoy a great lifestyle with 2 financial freedom and flexible hours.

Pete Jordan M 0274 973 955 E info@mobilecarvalet.co.nz W mobilecarvalet.co.nz

Mobile Hand Car & Marine Grooming

Auto Services

$10,000 $39,000

Mobile grooming and detailing service providing professional, environmentally friendly valet services.

17 17

P 0800 803 737

Mr Green Auckland

Home Services


Commercial cleaning. New franchise opportunities in the Auckland area.

22 22

P 0-9-414 6949

Mr Minit



Mr Minit is a shoe repair, key cutting and engraving business franchise that also specialises in corporate giftware solutions. Franchising with Mr Minit is currently open to existing Mr Minit team members who are fully trained in the business. Franchise opportunities will however be available in the future for outside recruitment.

Mr Plumber

Home & Building


Franchise system designed to deliver quality plumbing, roofing, drainlaying and gasfitting services.

10 10

P 0800 677 586

Mr Rental

Home & Building

$600,000+ Franchisees benefit from a highly profitable and stable cash flow business model and the support of a proven training and support program that has seen the success of over 65 franchisees. Make the sale once and get paid over and over again.

17 89

Rachel Lum-On P 0-9-950 4145 E rachel.lum-on@mrrental.co.nz W mrrental.co.nz

Mr Sandless NZ

Home & Building


World’s number one floor re-finisher, offering full training, fixed royalties and great margins.

2 300+

P 0800 744 693

Mr Whippy

Food & Beverage


One of New Zealand’s oldest and established franchises is seeking new franchisees.

50 50

P 021 333 333

Mr Woo Sushi

Food & Beverage


New Zealand’s first mobile sushi franchise.

2 2

M 021 781 250

Muffin Break

Food & Beverage


Muffin Break is a unique specialty bakery/café retail system that operates throughout Australasia and is growing rapidly in the UK. Muffin Break has developed numerous product recipes since its introduction and continues to innovate with products.

39 284

Garry Croft P 0-9-377 1901 M 021 330 329 E garry@foodco.co.nz W muffinbreak.co.nz

Navigation Homes

Home & Building

$75,000 $175,000

Navigation Homes are offering an opportunity to own and drive a profitable house building franchise.

12 12

P 0-9-298 5972

Mexicali Fresh


The largest NZ fast-food chain of fish and chips and associated seafood stores.

Provides a full range of internal and external cleaning services including, builders and special 35 occasion cleans, carpets, upholstery, fences, driveways, decks and more. Franchisees are 35 given their own exclusive territory to work within, marketing, products and equipment, database management software and ongoing support.

19 124

Barry Henderson P 0-9-442 2004 E barry@meticulous.co.nz W meticulous.co.nz

Chris Jarvis P 0-9-622 2671 E chris@minifuels.co.nz W minitankers.co.nz

Bianca De Nangle P 0061 2 9521 9119 E bianca.denangle@minit.com.au W minit.com.au



Business & Commercial


Want to be your own boss in the ever-increasing market of online communications and the web? Nettl is an international brand from the UK. We are a fun and funky web studio franchise. With 4 studios already established, we’re now looking for new franchisees.

3 3

Maree Hansen M 021 820 474 E nzpartner@nettl.com W nettl.co.nz

New York Deli


Food & Beverage


New York Deli is a superior, licensed, sandwich outlet. Sandwiches are freshly prepared with premium ingredients. Seeking people with excellent English language skills and prior food experience and/or willing to learn. Full training given. Full menu New York Diner concept also available.

2 2

Kevin Peterson M 021 955 834 E kevin@franchise1.co.nz W newyorkdeli.co.nz

Why learn from your mistakes when you can learn from our nationwide franchise banking specialists? Search the Westpac Directory of Franchising at www.franchise.co.nz

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New Zealand Natural Ice Cream

Food & Beverage


Night ’n Day Foodstores





number in NZ, globally


investment from


page number

N-P franchise and business opportunities get more information

13 500+

David Foremean P 0-9-274 6168 E davidf@icecream.co.nz W icecream.co.nz

$400,000+ The Night ‘n Day Foodstore franchise, NZ’s leading convenience store chain offers group buying, uniformed image, full staff training, assistance in shop layouts and designs, profit reports, assistance with staff rosters, group advertising and full accounting facilities. New sites and conversion of existing businesses welcomed.

49 49

Matthew Lane P 0-3-477 2340 M 027 667 7991 E matthew@nightnday.co.nz W nightnday.co.nz

Auto Services


Auto glass opportunity offers a proven business model with a nationally recognised brand.

58 2100

P 0-3-366 0870

Number Nurses

Financial Services


We are looking for accountants, CAs, CPAs, Bookkeepers to become part of our Number Nurses team. We offer Xero and Xero add-on set up, training & management, along with a range of bookkeeping services.

New New

Kirsten Hawke P 0800 937 668 E hello@numbernurses.com W numbernurses.com

NumberWorks’n Words



Are you passionate about teaching but have had enough of the long hours and extra paperwork? A proven after-school tuition provider delivering exceptional results, is looking for education experts to join our expanding franchise network.

27 70

Sarah Simons P 0-9-522 0800 E nzho@numberworks.com W numberworks.com

NZ Floor Sanding Co

Home & Building


Specialists in sanding and coating of timber floors. Supply and lay new timber floors.

7 7

P 0800 272 888

Home & Building


Reputable and trusted house inspection business providing quality pre-purchase surveys including multiple income streams from other revenue sources such as drug testing and safe and sanitary reports. Strong branding with nationwide opportunities. Best suited to building industry applicants including designers and carpenters.

5 5

Chelsea Mooyman P 0800 487 884 M 027 774 4147 E chelsea@nzhousesurveys.co.nz W nzhousesurveys.co.nz/franchise

Office Products Depot

Business & Commercial


NZ’s leading independent business-to-business supplier of stationery supplies since 1989.

39 74

P 0-9-915 4544

Oil Changers

Auto Services


Oil Changers provide the convenience of drive-through vehicle servicing. No previous experience required.

11 29

P 0-3-343 6080

Oporto New Zealand

Food & Beverage


Oporto chicken and burgers are big on taste and even bigger on value. With 20+ years in Australia and close to 15 years in New Zealand we have a proven franchise model. Seeking committed, energetic, entrepreneurs wanting to establish a long-term business with a strong brand.

11 160

Lawrence Pereira P 0508 676 786 E info@oporto.co.nz W oporto.co.nz




You don’t need to be an optometrist to enjoy the amazing financial and professional rewards of running your own optical business, you just need strong business acumen and the ability to motivate and manage a sales team.



Pack & Send move and handle freight through a network of retail stores with a professional custom packaging service. A one-stop shop for customers. We are looking to grant franchises to those who are prepared to embrace our ‘no limits’ culture.

13 120

Matthew Everest P 0-3-982 7252 M 021 799 783 E matthew.everest@packsend.co.nz W packsend.co.nz

Food & Beverage


Paleo Café is a revolutionary health food café and store. High energy, a love for people and a sense of fun are all essential to running a successful business. Contact us about this exciting new business opportunity. Check out our Facebook page and website.

1 12

Gary Mellsop M 027 634 7500 E gary@hosea.co.nz W paleo-café.co.nz

NZ House Surveys

Pack & Send New Zealand



Paleo Café

New Zealand Natural Ice Cream is a global franchise network based out of Auckland, New Zealand. It operates as the franchisor of the New Zealand Natural ice cream, frozen yoghurt, smoothie and juice parlours. Level of investment depending on store location and turnover history.

Rachna Singh E rachna.singh@luxottica.com.au W opsm.co.nz/franchises





New Zealand’s largest garden centre chain established in 1958. Offering both metropolitan and provincial opportunities. Serious business opportunity for motivated and capable business person/s. Growth market.

18 18

Murray Belcher P 0-9-451 9102 M 021 483 500 E murray.belcher@ufsltd.co.nz W palmers.co.nz

Palmers Planet




Like the truly successful garden centres of Europe, Palmers Planet is as much a destination as a retail store. This is an amazing opportunity for a business person looking for a new challenge.

3 3

Murray Belcher P 0-9-451 9102 M 021 483 500 E murray.belcher@ufsltd.co.nz W palmers.co.nz

Paper Plus



The largest stationery and books franchise system in Australasia. Committed to remaining a vibrant and integral part of the New Zealand retail scene. Grown to over 175 member stores nationwide with a combined sales turnover approaching $200 million a year and it’s still growing.

175 175

Kenny Leong P 0-9-261 0871 E kenny.leong@paperplus.co.nz W paperplus.co.nz

Para Rubber



Iconic New Zealand retailer dominating the market in sales of foam, foam mattresses, rubber, 9 including mats, and the iconic Para pools. Looking for energetic people serious about customer 9 service and looking to build a successful business through determination. Opportunities available in West & South Auckland.

Vaughan Moss P 0-9-532 8794 M 021 921 976 E vmoss@pararubber.co.nz W pararubber.co.nz

Business & Commercial


General commercial cleaning plus specialised franchises: car park scrubbing, carpet cleaning, decontamination, office equipment sanitising, pest control, window cleaning. Established in 1979, Paramount Services has 140 franchisees servicing 1,240 clients including 320 bank branches, retailers, shopping centres, ports, cinemas, rest-homes, student hostels and schools.

140+ 140+

Paul Brown / Bill Wu P 0-9-376 7850 M 027 543 0233 E pbrown@paraserve.com W service-is-paramount.co.nz

Pegasus Rental Cars

Leisure Transport


Pegasus Rental Cars offers the best value for money car hire in New Zealand.

24 24

P 0-9-378 7940

Pit Stop

Auto Services

$100,000+ The largest automotive service franchise in New Zealand. Pit Stop is an automotive service and repair franchise which specialises in vehicle servicing, brakes, exhausts, suspension, WOF checks and general auto repair.

50 50

Les Seiler P 0-9-634 3666 E less@pitstop.co.nz W pitstop.co.nz

Pita Pit

Food & Beverage


If you thought you missed the sub-sandwich boat, the international challenger is now here.

75 534

M 021 669 290

Pizza Hut

Food & Beverage


Established pizza chain with occasional resale opportunities available.

84 1000+

P 0-9-525 8700


Home & Building


A specialist retail franchise selling high quality new products as well as seconds, end of lines, clearance product from leading suppliers. Franchisees benefit from an established name, full training, and operations manual.

6 6

Walter Goldstein P 0-9-448 0280 E walterg@chesgo.co.nz W plumbin.co.nz

4 4

Matt Fraser P 0-7-307 2271 M 021 530 830 E matthew.fraser@podiumpodiatry.co.nz W www.podiumpodiatry.co.nz

Paramount Services


Podium Podiatry & Footwear



$275,000+ Podium Podiatry & Footwear is recognised and respected as New Zealand’s leading provider of podiatry and footwear solutions. Bringing the two industries of podiatry and footwear together has proven a successful model with 3 additional locations established in the past 12 months. Enquire now.

Poolwerx Corporation


Home Services


Award winning opportunity. Well known for its creation of the world’s first structured career path 2 in franchising enabling franchisees the opportunity to grow within a single marketing area or 250+ develop a million dollar business with multiple vehicles, retail stores and marketing areas.

P 0800 888 031 E admin@poolwerx.com.au W poolwerx.co.nz

PostShop Kiwibank



One of NZ’s largest retail networks. We offer our communities a wide range of postal and financial services for personal and business needs.


P 0-9-336 8284 E franchiseselection@nzpost.co.nz W nzpost.co.nz

Prep & Paint Pro

Home & Building


Prep and Paint Pro is a division of The Pro Group, New Zealand’s preferred specialist home service franchise group. We are looking for motivated customer-focused people to join our rapidly expanding team. Download your free info pack at www.prepandpaintpro.co.nz. Franchises available nationwide.

5 5

Duane Moul P 0-4-904 3366 M 022 477 6477 E duane.m@theprogroup.co.nz W prepandpaintpro.co.nz

Prestige Home Groomers

Business & Commercial


Prestige Home Groomers is a New Zealand-owned company. We are a cleaning business with a difference. We predominately clean only new premises cutting out the dirty work. The worst mess you will have to deal with is sawdust shavings and dusty windows.

8 8

Kim Buttery P 0-7-543 2090 M 0274 901 831 E kim@homegroomers.co.nz W homegroomers.co.nz


Business & Commercial


At printing.com we don’t just print. We make marketing collateral for our customers to make them successful. We build websites that take our client relationships well above our competitors. We take pride in placing our partners at the forefront of change in our industry.

40 300

Cade Ogle P 0-4-232-7653 E cade.ogle@printing.com W printing.com

Essential to business success 10 hours saved on data entry per month | myob.co.nz/franchise *Source: customer survey via MYOB Client Insights Panel, September 2013

90 EDIT DIR - 12th.indd 7

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Home & Building


Residential valuation franchise, customised technology, fantastic business systems, awesome team, nationwide aspirations.

10 10

M 021 477 673

Property Service Franchise Systems

Home & Building


Commercial cleaning business. Wide range of property services. Waikato based business with opportunities in Hamilton city, Cambridge, Te Kuiti and Te Awamutu. Basic package starts at $16,500 +gst. Enquiries welcome.

19 19

Michael Parton P 0-7-847 2737 M 021 272 3439 E michael@psu.co.nz W psu.co.nz/franchisee

Propertyscouts Property Management

Business & Commercial


Propertyscouts is 100% dedicated to end-to-end property management. With our first franchise 5 launched in March 2016, we now have operations up and running nationwide. There are still 5 opportunities available in many locations throughout New Zealand.

P 0-3-477 9228 E dunedin@propertyscouts.co.nz W propertyscouts.co.nz

Provender NZ

Food & Beverage


Provides snacks and drinks directly to the workplace. Earn a great hourly rate.

80+ 80+

P 0800 661 663

Provista Balustrade Systems

Home & Building


Provista Balustrade Systems are New Zealand’s leading independent balustrade and pool fencing specialist.

18 18

M 0275 961 264

Pukeko Rental Managers

Business & Commercial


Specialist residential property management. Lucrative business model with coaching and training. Be the best property manager in your region with significant points of difference. Be a part of the award-winning Pukeko team.

10 10

David Pearse M 0274 809 534 E david@pukekorentalmanagers.co.nz W pukekorentalmanagers.co.nz

Quest Serviced Apartments

Business & Commercial


Quest Serviced Apartments is the market-leading franchise in accommodation primarily for corporate extended stay travellers. Franchisees benefit from a high level of brand awareness, full training, and ongoing support. The Quest franchise also provide franchisees with computer systems and manuals which cover business plans.

33 150

Stephen Mansfield P 0-9-366 9680 E smansfield@questapartments.co.nz W questapartments.co.nz

Business & Commercial

$50,000 +

NZ’s preferred national residential property management service since 1988.

29 29

Jess Moore P 0-4-801 7880 E jess@quinovic.com W quinovic.co.nz

Rack n Roll Ribs

Food & Beverage


Easy operating systems, a proven menu and great future prospects. Exciting opportunity.

1 1

Rainaway Spouting on the Spot

Home & Building


A re-spouting service franchise for new and existing homes and commercial buildings. 10 Spouting on the Spot is the perfect franchise opportunity for franchisees who want to keep their 10 hands on the tools. Become a Rainaway Spouting-on-the-Spot franchisee today.

P 0-9-265 2147 E info@rainaway.co.nz W spoutingonthespot.co.nz

Rapid Lawn

Home & Building


Hydroseeding erosion control roll-out turf. Niche industry. Self-motivated, interested in working outdoors? Great opportunities available throughout New Zealand. Full training. Ongoing support given.

5 5

Peter Harvey M 021 365 296 E admin@rapidlawn.co.nz W rapidlawn.co.nz

Realsure The House Inspectors

Home & Building


Respected, strongly branded business providing trusted property reports for buyers and sellers.

5 5

P 0508 732 578

Home & Building


Renovation agency specialising in arranging and managing residential renovation projects.

5 5

P 0-9-213 7993

Business & Commercial


Refresh is New Zealand’s leading renovation business. Refresh is primarily a sales and marketing oriented franchise. We’re looking for business oriented people to join Refresh as franchisees, not builders. If you’re thinking about your next career move or business opportunity, you should consider Refresh.

30 37

Jon Bridge P 0-9-303 0670 M 021 454 502 E jon.bridge@refresh.co.nz W refresh.co.nz

RE/MAX New Zealand



Global real estate network.

20 6500

P 0-9-309 8478

Rent a Dent

Auto Services


Rent a Dent are one of the largest rental vehicle networks in New Zealand.

24 25

P 0-7-574 1490


Business & Commercial


‘Any time, any place, 100% property management’ systemised property management licensed model.

7 7

P 0800 562 3733

Robert Harris Coffee Roasters

Food & Beverage

$150,000 min equity

Robert Harris Coffee Roasters operates New Zealand’s best-known and largest chain of retail café franchises. Proven success in cities and provincial centres nationwide. We look for team players with high standards in presentation who have customer service experience plus the ability to work with people.

45 45

Rod De Lisle P 0800 426 333 M 0274 518 435 E rodd@robertharriscafe.co.nz W robertharriscafe.co.nz

Health & Beauty

$100,000+ Rodney Wayne is the largest hairdressing franchise in New Zealand. You do not have to be a hairdresser but strong people skills combined with an excellent customer focus and management expertise are all critical elements that make a successful Rodney Wayne franchisee.

51+ 51+

Julie Evans P 0-9-358 4644 E admin@rodneywayne.co.nz W rodneywayne.co.nz

Rugbytots NZ

Leisure & Education


Seeking active and passionate people to run their own Rugbytots franchise, NZ’s first rugbyspecific play programme for 2 – 7 year olds. Following the success in Auckland there is high demand for Rugbytots classes in areas across New Zealand. A fun and rewarding business opportunity.

1 50+

Annalie Marks M 021 878 335 E annalie@rugbytots.co.nz W rugbytots.co.nz

Saddlery Warehouse



New Zealand’s leading equestrian retailer. Supplying all the items needed for horse and rider.

7 7

P 0-9-970 1058


Business & Commercial


Custom-fitted safety supplies retail outlet on wheels.

New New

P 0-9-525 2767

Seal A Fridge

Home Services

$30,000 $50,000

The market leader in the replacement of commercial and domestic refrigeration seals.

4 31

P 0061 4 0847 1950

Select Home Services

Home Services


Select Home Services (cleaning, lawn mowing and valet) offers you the opportunity to be your own boss but with the security of being part of this highly successful system. Full training and support. Initial customers provided so you have a group of customers you work with regularly. Award-winning system.

160+ 290+

Mark Gilbert P 0-9-278 4930 E markg@select.biz W select.biz

Sentinel Homes

Home & Building


Sentinel Homes is an innovative, home building company designing premium mid-end homes. A consistent winner at New Zealand’s House of the Year awards. Sentinel Homes credits its success to its outstanding customer service and dedication to quality workmanship.

7 7

Stuart Shutt P 0-9-846 5777 E stuart@sentinelhomes.co.nz W sentinelhomes.co.nz

Sew Know How

Leisure & Education


Sewing school offering quality teaching of all aspects of home sewing to people aged 8 years to adults. Operate from your own home. Must be a confident sewer.

2 2

Jane Gilder M 0275 346 163 E jane@sewknowhow.co.nz W sewknowhow.co.nz

Shaky Isles Coffee Co

Food & Beverage


Shaky Isles Coffee Co. is a versatile café brand seeking savvy multi-site licensees.

4 4

P 0-9-529 9177

Shed Boss

Home & Building


ShedBoss are suppliers of high quality steel frame buildings.

12 37

P 0-7-579 1525

Shingle Inn Café

Food & Beverage

$290,000 - Shingle Inn Café is a world-class café franchise now available in New Zealand. $450,000

New 40

P 0061 7 3399 3000

Shoe Clinic



Shoe Clinic is NZ’s leading sports footwear retail store. Proven system.

12 12

P 0-4-499 4495

Sierra Boutique Café

Food & Beverage


Network of premium cafés specialising in gourmet coffee and freshly prepared food. Sierra still roasts every coffee bean with care, in their Albany roastery.

32 32

Surbi Bahl P 0-9-302 0450 M 021 559 305 E surbi.bahl@sierracoffee.co.nz W sierracoffee.co.nz

Signature Homes

Home & Building


Signature Homes is an award-winning custom house building franchise, with over 40 designs in their collection. Franchisees benefit from an influential national advertising and marketing campaign, their own business territory and ongoing support from reputable construction franchise.

19 19

Paul Bull P 0-9-415 2468 E paulbull@signature.co.nz W signature.co.nz

Simply Squeezed

Food & Beverage


Simply Squeezed is proud to boast a portfolio second to none in non-alcoholic beverages. Selling our award-winning products is fun and rewarding. Product aside, our real secret to success is driven owner operators selling and servicing over 3000 customers throughout New Zealand weekly.

40+ 40+

Andy Furmenger P 0-6-836 7066 M 021 747 643 E andy.furmenger@simplysqueezed.com W simplysqueezed.com

Quinovic Property Management


realtyRETURNS The Property Improvers Refresh Renovations

Rodney Wayne





Property InDepth


number in NZ, globally


investment from

page number

franchise and business opportunities P-S get more information

P 0-9-555 1492

Find the right franchise by starting with the right people. Search the Westpac Directory of Franchising at www.franchise.co.nz

EDIT DIR - 12th.indd 8

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number in NZ, globally


investment from


page number

S-T franchise and business opportunities get more information

Leisure & Education


Out of school care. Established 1996. Now in 100+ schools. Before school, after school and holiday programmes for primary school children. Would suit people who are looking for a change in lifestyle and who enjoy the company of children.

100 100+

Chris Bartels P 0-9-576 6602 M 021 974 221 E chris@skids.co.nz W skids.co.nz

Home Services


Slopemowing.com offers a complete range of vegetation management services for government, local council, corporate or individual requirements. Slopemowing.com has been successfully operating its business in New Zealand for four years and has developed its franchise offering based on this success.

1 1

Xaver Fruehschuetz P 0-3-744 3114 M 021 066 2648 E info@slopemowing.com W slopemowing.com

19, Business & 49 Commercial


A monthly accounting service specifically designed to provide regular support for the selfemployed and small business operators. Retail locations accelerate client base growth. Accounting qualifications not necessarily an advantage. Would suit someone with business experience and / or with sound bookkeeping knowledge and good communication skills.

48 48

Adam Parore P 0-9-378 0934 P 0800 114 722 E adam@sba.co.nz W sba.co.nz

Smith’s Sports Shoes



Smith’s Sports Shoes’ biggest strength is the relationship between franchisor, franchisee and suppliers. What you can expect from the Smith’s team includes integrity, fun, and profitability. We focus on team building and provide support and training. Seeking people with vision, great attitude and communication skills.

15 15

Chris Smith M 021 733 981 E chrismsmith@xtra.co.nz W smithssportsshoes.co.nz

Snap-on Tools

Auto Services


A unique opportunity to own your own business, built on a sound foundation of almost 90 years 14 of experience. Snap-on franchisees are independent business people, controlling all aspects of 5000 their franchise and working flexible hours as needed to accomplish their personal goals.

Snap Printing

Business & Commercial

$220,000+ Award-winning business services franchise offering cutting-edge digital reproduction technology, graphic design consultancy and a range of stationery products for the business to business market. Comprehensive training for franchise owners and their staff and advertising and marketing is taken care of.

5 180

Brian Sutton P 0-9-379 0822 E bsutton@snapprinting.co.nz W snapprinting.co.nz

Spagalimis Italian Pizzeria

Food & Beverage


Pizza, pasta, salad and dessert in a contemporary dining environment. Comprehensive training.

5 5

P 0800 113 113




Specsavers New Zealand are leading optometrists and eye-care specialists.

52 1700+

Brendan Thompson P 0-9-475 0250 E brendan.thompson@specsavers.com W specsavers.com.au

Business & Commercial


The largest signs and graphics company using the latest technology and highest quality products. We have spent time developing sound business practices and values for our organisation as we believe this is what sets us apart from other signage companies. No prior signage experience required.

20+ 850

Sarah Archibald P 0-9-577 4223 M 021 479 123 E enquiry@businessfranchise.co.nz W businessfranchise.co.nz

Food & Beverage


New Zealand’s iconic catering business is looking for franchisees to join our group.

4 4

M 027 442 4140


Small Business Accounting

Speedy Signs



Stephen Jones P 0800 762 766 E stephen.jones@snapon.com W store.snapon.com

Stihl Shop




Stihl Shop is a nationwide network of independent, locally owned specialist outdoor power equipment retailers. Every Stihl Shop is operated by friendly approachable people who are passionate about outdoor power equipment. Full training and on-going support. Sites with real growth potential available across NZ.

64 64

Francis Scordino P 0800 864 264 M 021 543 582 E careers@stihlshop.co.nz W careers.stihlshop.co.nz

Stirling Sports




We play to win by delivering world-class retail experiences, inspired by sport, executed with style. Stirling Sports will provide all the training and support to build and sustain your business. Opportunities available throughout New Zealand. Retail experience is an advantage but not essential.

44 44

Geoff Young M 022 417 3127 E geoff.young@stirlingsports.co.nz W stirlingsports.co.nz



The preferred storage specialists in New Zealand, providing storage solutions to customers.

20 20

P 0-9-271 1025

Food & Beverage


Every day thousands of coffee lovers buy a Streetwise coffee. Our designer coffee outlets have 19 become symbols of coffee perfection. We’re seeking people nationwide who love the thought 19 of selling fantastic coffees to appreciative customers. Site selection assistance, training and support is given.

Donna Ferrall M 027 552 2055 E donna@streetwisecoffee.co.nz W streetwisecoffee.co.nz


Food & Beverage


The world’s largest quick service submarine sandwich and salad franchise. Opportunities for new and existing restaurants available.

266 46K+

W subway.co.nz/about-us/own-a-franchise


Food & Beverage


The healthy fast food alternative. Join Australia’s fastest growing franchise.

2 80+

P 0061 4 0105 5437

Sunbright Lamp Distributors

Home & Building


Sunbright provides a mobile lighting maintenance and installation service.

13 13

P 0-9-478 9824

Super Liquor


$200,000+ New Zealand’s largest liquor retail group offering convenience, value and exceptional service. This is an expanding franchise that generates high returns for its individual owners. Would suit someone in the industry or who has previous business experience.

120 120

P 0-9-523 4064 E enquiries@superliquor.co.nz W superliquor.co.nz

Super Shuttle

Business & Commercial


Super Shuttle is New Zealand’s No. 1 nationwide airport passenger transport system.

120 120

P 0-9-522 5710


Home & Building


Superbuild is one of New Zealand’s largest suppliers of construction and coating systems.

9 9

P 0800 4647 8737

Swimart Pool & Spa Services



Australasia’s largest chain of pool & spa stores. Swimart commenced business in Sydney during 1983 and since that time has grown through the provision of expert friendly advice and superior customer service to be the market leader in the pool and spa service sector.

4 63

Chris Fitzmaurice P 0800 928 373 E chris.fitzmaurice@swimart.com.au W swimart.co.nz


Business & Commercial


Tungsten coating specialists. Supplier of hard facing services to a range of industries.

5 13

P 0061 3 8727 5000

Take Note



Over 60 stores throughout New Zealand, all of which are locally owned and operated.

20+ 20+

P 0-9-261 0871

Tall Poppy Real Estate

Business & Commercial


Selling residential real estate. Strong customer focus and ability to think innovatively essential.

11 11

M 027 4432 897

Tasman Insulation

Home & Building


Licensees work with merchant partners to provide a total insulation service to new home builders and retrofit insulation to existing homes. Licensees generally operate this business from home, employing their own staff, and operating their own vehicles. This enhances potential returns to licensees.

19 19

Ian Robertson P 0-9-525 9563 E ian.robertson@pinkbatts.co.nz W pinkfit.co.nz

The 2n’5 Franchise



A proven retail concept that has successfully run since 1994.

17 17

P 0-6-757 2702

Business & Commercial


The Alternative Board, a leading international franchise organisation, seeks franchisees to facilitate peer board meetings and offer executive coaching to local business owners. With a background as an executive, coach, consultant or business owner, you will help businesses achieve more profitability, productivity and personal fulfilment.

9 150+

Stephen James P 0-9-446 0963 M 021 606 934 E sjames@thealternativeboard.co.nz W thealternativeboard.co.nz



World’s leading sports footwear retailer. Exclusive fitprint technology and proven training.

10 600+

P 0-9-478 4783

Food & Beverage

$200,000+ The Cheesecake Shop has been expanding rapidly in New Zealand since 1995. Multiple franchise opportunities available in Wellington, Christchurch and Auckland. You don’t need to be a baker. Our excellent training course teaches you how to make our wonderful desserts in just 4 weeks.

17 200

David Reid P 0-9-475 9634 M 021 625 555 E davidr@thecheesecakeshop.co.nz W thecheesecakeshop.co.nz



Providing high quality, luxurious Christmas decorations. A profitable seasonable business.

11 11

P 0-7-839 6209

Food & Beverage


One of NZ’s largest café and restaurant franchises, The Coffee Club have a comprehensive menu and offer relaxed dining experience. Take advantage of a proven track record, great training and ongoing support. Ideal if you are passionate about people and building customer loyalty.

60 370+

Alby Aniyan P 0-9-304 0008 M 021 821 440 E alby@thecoffeeclub.co.nz W thecoffeeclub.co.nz

Storage Box Streetwise Coffee

The Alternative Board



The Athlete’s Foot The Cheesecake Shop


The Christmas Heirloom Company The Coffee Club


The essential offer for taking care of your franchise MYOB Essentials free for 3 months | visit myob.co.nz/essentialoffer

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number in NZ, globally


investment from


page number

franchise and business opportunities T-Z get more information

The Coffee Guy

Food & Beverage


The Coffee Guy is New Zealand’s largest mobile coffee franchise. One of the secrets of our success is ensuring our franchisees have the support that they need to operate a successful franchise. We have new and existing franchise territories available nationwide. Join our team today.

The Interface Financial Group

Financial Services


The Interface Financial Group provides a debtor financing service to the SME business market. 9 150+

P 0-9-302 7704

The Moving Box Guys

Home Services


An affordable eco-friendly service for customers and excellent returns for franchisees.

4 4

P 0800 210 210

The NZ Manuka Egg Company

Food & Beverage


A taste sensation - manuka smoked bacon and egg franchise business opportunity.

3 3

P 0-3-485 9660

Auto Services


Mobile alloy wheel repair service providing an affordable and convenient solution to the problem of repairing kerb-damaged wheels. No previous experience required. The power franchising has is in gaining a competitive edge through the sharing of knowledge and resources. We have that edge.

8 8

Alan Thomas P 0-4-477 0284 M 021 537 311 E wheelmagician@xtra.co.nz W wheelmagician.co.nz

Theobroma Cafés, Lounges and Bars

Food & Beverage


A total food and beverage concept, operating in more than 5 countries.

7 30

P 0061 3 9480 1030

Thexton Armstrong

Business & Commercial


This is a long-term extremely profitable opportunity where you are fully trained and supported.

30 80

M 027 509 3385

Think Water



Think Water is Australasia’s leading water solutions network with over 40 member businesses.

14 14

Chris Delphin P 0800 184 465 E chris.delphin@thinkwater.com.au W thinkwater.co.nz

The Wheel Magician


48 48

Ruby Gibson P 0-9-973 4819 E ruby@ccbs.co.nz W thecoffeeguy.co.nz

Total Tools




Total Tools is Australia’s leading trade and industrial tool retailer established 25+ years ago. Following its success in Australia it is now expanding its network of stores in NZ and has exclusive ‘Tier 1’ territories available. Training included, strong marketing, operations, IT and merchandising support.

New 50+

Anthony Cavanagh P 0061 9 261 1941 M 0061 4 8100 6715 E newstores@totaltools.com.au W totaltools.com.au

Touch Up Guys


Auto Services


New Zealand’s premier mobile paint and bumper repair franchise. High quality car paint restoration services to commercial and private customers. Professional, reliable, cost effective and convenient. No industry experience required. Comprehensive training and full ongoing support provided. Great opportunities are available throughout New Zealand.

26 200

Martin Smith P 0800 759 363 M 021 721 430 E info@touchupguys.co.nz W touchupguysfranchise.co.nz




Toyhire rents baby equipment, slides, climbers, playhouses, bouncy castles and birthday party gear.

3 3

P 0-9-573 6124




Join New Zealand’s largest independent toy retailing group.

29 180

M 021 390 954


Auto Services


U-Sell (Park & Sell Yard) is a unique, proven business model, helping customers to display and 6 sell their cars in a traditional car yard environment at U-Sell yards. Minimal investment, minimal 6 staff, great returns and lots of fun. Visit u-sell.co.nz for available locations throughout NZ.

Graeme McPheat P 0-9-391 1339 M 021 736 733 E graeme@u-sell.co.nz W u-sell.co.nz




An innovative mobile franchise whose core business is confirming the pregnancy of farm animals using real-time ultra-sonic equipment. Becoming a part of this franchise network enables the franchisee to run a low-cost, high return business in an exclusive territory, using a proven business system.

19 19

P 0508 858 727 E ultra-scan@xtra.co.nz W ultra-scan.co.nz

Valentines Restaurants

Food & Beverage


Value-for-money buffet restaurants, great for the special occasion or groups. Established in 1989. Proven model. Suitable for metropolitan location. Solid business opportunity for person/s with energy and preferably hospitality background. Full training and ongoing support provided.

11 11

Murray Belcher P 0-9-451 9102 M 021 483 500 E murray.belcher@ufsltd.co.nz W valentines.co.nz


Home & Building


A unique opportunity to be part of an iconic New Zealand company and build a real business of value.

16 16

P 0-9-913 4185

Versatile Homes and Buildings

Home & Building


Versatile Homes and Buildings provides you with all the benefits of owning your own business, 35 with the full support and resources of a nationwide organisation. We are looking for high calibre 35 franchise owners that are capable of significant future growth as the business expands.

Jaimee Ferris E franchise@versatile.co.nz W versatile.co.nz

Home Services


Professional home services franchise providing flexible, multi-serviced businesses. Work either 120+ indoors or outdoors. Exclusive territories with established customers. Providing a lifestyle 1200 choice for over 30 years. Actively seeking area master franchisees for both lawnmowing and cleaning throughout NZ. Comprehensive training and support provided.

John & Estelle Logan P 0800 847 496 E estelle@viphomeservices.co.nz W viphomeservices.co.nz

Warmup New Zealand

Home & Building


Warmup has become the heating product of choice for the majority of property and construction professionals.

15 30

P 0-9-820.3850


Home & Building


Waterproofing with 30 plus years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. Franchisees are fully trained and receive regular ongoing training and full support from our operations, technical, sales, marketing and IT departments.

6 58

P 0800 436 000 E franchise@wet-seal.ws W wet-seal.com.au

What’s Up House Inspections

Home & Building


New Zealand’s leading pre-purchase home inspection company providing reports you can rely on. Work from home with the latest systems and full support. Excellent opportunities available throughout New Zealand. This is an amazing opportunity for builders wanting a new challenge with excellent returns.

6 6

Karl Papa M 021 952 397 E karl@wuhi.co.nz W wuhi.co.nz

Wholly Bagels & Pizza

Food & Beverage


Turn-key opportunities available nationwide with this iconic bagel and pizza franchise.

6 6

Sam Rama M 021 272 2422 E sam.rama@whollybagels.co.nz W whollybagels.co.nz

Window Cleaning Plus

Home Services


Built on more than 60 years of company history and perfected over the past 10 years.

New New

P 0800 000 309

Window Dressings

Home & Building


We offer quality window treatments in the comfort of the client’s home.

1 1

M 021 345 109

Window Treatments

Home & Building


Window Treatments manufacture and supply blinds, awnings, shutters, insect screens as well 21 as providing onsite blind cleaning and repair services to some regions. Franchises available on 21 the West Coast of the South Island, New Plymouth, Gisborne and Hawkes Bay.

Graeme Rose P 0-3-343 1876 M 021 338 031 E graeme.rose@window-treatments.co.nz W window-treatments.co.nz

V.I.P. Home Services




Home & Building

$25,000 $50,000

Woolgro is a unique and proven system to establish premium lawns using our innovative pre-seeded lawn mats. You don’t have to have a landscaping background - just be customerfocused and enjoy working outside building a business based on excellent service.

3 3

Geoff Luke P 0-9-570 1985 M 021 957 600 E geoff.luke@woolgro.co.nz W woolgro.co.nz

Xpresso Delight


Food & Beverage


Xpresso Delight has been offering franchises throughout Australia and NZ for 12 years and we encourage you to share in our success as the premier gourmet coffee system. We transplant the café experience into the workplace using state-of-the-art espresso machines to provide a semi-passive income with life-style benefits.

17 155

Allan Parker M 021 875 431 E allan.parker@xpressodelight.co.nz W xpressodelight.co.nz

Yard Art & Moulds International

Home & Building

$6,000 $40,000

Established garden ornament manufacturers and distributors of quality moulds for concrete.

15+ 20+

P 0-9-431 3176

Z Energy



Z has over 200 retail service stations offering customers fantastic service, world-class fuels and great convenience stores. Our self-employed retailers operate clusters of 7-16 Z service stations. We are now looking for new retailers to join our network.

213 213

Julie Fitzgerald P 0800 474 355 E zretailer@z.co.nz W z.co.nz/retailer

Food & Beverage

$25,000 $50,000

Zexx NZ offers a range of better-for-you fruit juice slushy and smoothie products.

12 16

P 0800 556 022

Home & Building


Zones is New Zealand’s only franchise specialising in design and build landscaping services. Landscaping experience is not necessary. We are looking for people with experience in managing people, processes and sales.

8 8

Matt Steele P 0-9-303 0670 M 021 118 5810 E matt.steele@refresh.co.nz W zonesfranchiseopportunities.co.nz

Zexx NZ Zones Landscaping Specialists


We’ve had franchise specialists longer than most NZ franchisees have been in business. Search the Westpac Directory of Franchising at www.franchise.co.nz

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get more information


number globally

national master licence opportunities - find more at www.franchise.co.nz description

investment required

Essential Beauty See page 72

Richard Romano P 0061 8 8359 6622 M 0061 404 102 885 E franchise@essentialbeauty.com.au W ebfranchising.com.au

Health & Beauty

Essential Beauty was established in 1990 and has become one of the most recognised and respected brands in the Australasian beauty industry. Now you have the opportunity to share in that success by owning the NZ master franchise which includes the establishment of the first salon to kick-start your expansion into this exciting new market.



Poolwerx See page 77

P 0800 888 031 E admin@poolwerx.com.au W poolwerx.co.nz

Home Services

Award-winning opportunity. Well known for its creation of the world’s first structured career path in franchising, enabling franchisees the opportunity to grow within a single marketing area or develop a million dollar business with multiple vehicles, retail stores and marketing areas.







page number

specialist advisors get more information


BDO is the fastest growing chartered accounting and business advisory firm in New Zealand. We have significant experience in franchising offering due diligence; structure reviews; appraisals; agreements, strategic planning; full accounting, audit, tax advisory and support services; raising capital and finance. Smart New Zealand business, backed by BDO.


Paul Manning P 0-7-571 6280 M 021 190 4597 E paul.manning@bdo.co.nz W bdo.nz

Blackler Smith & Co

Blackler Smith & Co are relationship-based chartered accountants. For years, Ben Blackler has assisted franchisors and franchisees with advice, business purchases and all tax services. Ben can help you buy a business, set it up correctly and run it effectively. Award-winner – Professional Services.

Greater Wellington

Ben Blackler P 0-4-555 9090 E ben@bsco.co.nz W bsco.co.nz

Crowe Horwath

Crowe Horwath (previously WHK) provides specialist accounting and business advisory services to the New Zealand franchise industry. Your one-stop franchise shop.


Liz Le Prou P 0-4-569 9069 M 021 529 759 E wellington@crowehorwath.co.nz W crowehorwath.co.nz

Ecovis KGA

Ecovis KGA can help set up your business and raise finance. We can provide franchisees with all the business services needed to begin business and ongoing support and financial services needed to succeed. We offer accounting, computer software, taxation, administration and business planning services.


Keith Goodall P 0-9-921 4630 E keith.goodall@kgal.co.nz W ecoviskga.co.nz

Save time, money and tax by benefiting from our specialist franchise advice and proven accounting solutions. Your success is our business. Ring now 0800 555 8020. Specialist franchise accounting solutions including due diligence, benchmarking, budgeting, valuations, business mentoring, tax planning, cashflow management and reporting software systems.


Hayden Cargo Philip Morrison P 0800 555 8020 E info@franchiseaccountants.co.nz W franchiseaccountants.co.nz

Grant Thornton

Grant Thornton New Zealand Ltd is a leading business adviser and chartered accounting firm with three offices located in Auckland, Wellington and Christchurch. Experts in each office nationwide can help you in all areas of your business. We are big enough to be specialised, but small enough to be personal.


Paul Kane P 0-9-308 5270 M 021 277 8835 E paul.kane@nz.gt.com W grantthornton.co.nz

Hayes Knight North

Hayes Knight is an innovative chartered accountancy practice that works beyond the numbers to keep our clients’ businesses future-fit.


Scott Travis P 0-9-414 5444 E scott.travis@hayesknight.co.nz W hayesknight.co.nz

We are chartered accountants who specialise in franchising. Having a look under the bonnet (due diligence) is key when buying a business. We do this and set up robust reporting systems so you know how the business is performing. Inspired Accountants – Inspiring You.


Craig Weston P 0-9-309 2561 M 021 309 309 E craig.weston@inspired.co.nz W inspired.co.nz

Staples Rodway Auckland

Over 15 years’ experience in franchising in the SME market, acting for both franchisors and franchisees. Assistance with franchise purchases and ongoing accountancy and I.T. support in the franchise area.


Colin Theyers P 0-9-303 1384 M 021 489 840 E cdt@staples.co.nz W staplesrodway.co.nz

Staples Rodway Christchurch

Assistance with franchise purchases and ongoing accountancy and I.T. support in the franchise area. Over 15 years’ experience in franchising in the SME market, acting for both franchisors and franchisees.

South Island

Jon Robertson/Dave McCone P 0-3-343 0599 E jrobertson@srchch.co.nz W staplesrodway.com

Young Read Woudberg

Specialists in all business areas, with substantial experience in franchising. Our services include appraisals, structure review and planning, monitored business performance, mentoring and technology. We are committed to easily accessible, personal service focusing on client needs, building individual relationships and providing added value solutions.

Tauranga, Bay of Plenty

Eric Woudberg/Natalie Milne Steve Read/Raimarie Pointon P 0-7-578 0069 M 027 570 1172 E accountants@yrw.co.nz W yrw.co.nz

Franchise Accountants

Inspired Accountants

14, 15, 95




ANZ is dedicated to providing financial services to the New Zealand franchise sector. We deliver this through local business bankers in all major towns and centres throughout New Zealand. As part of our commitment to franchising in New Zealand, ANZ is an affiliate member of the Franchise Association of New Zealand.


Our Franchise Experts P 0800 39 40 41 E franchising@anz.com W anz.co.nz



ASB provides a comprehensive range of financial solutions for both franchisees and franchisors including finance, insurance, savings and investment options, everday banking and more. So if you are thinking of starting or buying a franchise, talk to our franchise specialists on 0800 272 476.


Craig McKenzie P 0800 272 476 M 021 805 425 E craig.mckenzie@asb.co.nz W asb.co.nz



Talk to us about our wide range of specialist services that we can tailor to meet your needs as a franchisor or franchisee. We’ll use our 145 years’ experience in business banking, giving your business the support it needs to grow and succeed.


P 0800 ASK BNZ E warren_sare@bnz.co.nz W bnz.co.nz/franchise

Heartland Bank Open for Business

Unsecured small business loans up to $50,000. Partially secured loans up to $250,000. Hassle free online application completed in minutes with a decision in seconds. Heartland Bank Limited’s lending criteria, fees and charges apply.


Sarah Marsh P 0800 580 329 E info@openforbusiness.co.nz W openforbusiness.co.nz

Silver Chef

Silver Chef is the only dedicated hospitality equipment funder in New Zealand and we have been providing flexible equipment National funding to the hospitality industry for 30 years. Preserve your working capital with Silver Chef, and fuel your growth through our various franchise funding solutions.

Trent Parkinson P 0800 443 334 E tparkinson@silverchef.co.nz W silverchef.co.nz

Westpac New Zealand Ltd

52, 100

Westpac is New Zealand’s most experienced bank in franchising and the only bank offering dedicated franchise only specialist managers throughout the country. Westpac has a high level of expertise in the franchise industry; this has been built up over the past two decades by working closely with franchisors, franchisees and industry specialists. The resulting depth of experience enables us to provide you with informed specialist advice regarding franchise funding and franchise specific transactional solutions. Specialists in franchise financing: Auckland/Northland - Dean Madsen, Riaan Wilson, Sujam Ratnayake Waikato – Emily Zhang Lower North Island – Mick Robinson Christchurch/South Island – Andy Higginson Otago/Southland - Graeme Wyllie


Daniel Cloete P 0800 177 007 E franchising@westpac.co.nz W westpac.co.nz


New franchise system set-up, franchise agreements, disclosure documents, brand name, trademarks, IP, master licensing, import/export, leasing sale and purchase structure compliance, disputes. Highly experienced team. Wide experience in all aspects of franchising. Extensive network of franchising contacts NZ and internationally.

National & Worldwide

Miles Agmen-Smith P 0-9-308 8070 M 0274 779 960 E miles.as@ascolegal.co.nz W ascolegal.co.nz


A patent attorney firm and associated law firm offering intellectual property services including patents, trade marks, copyright and registered designs. We help our clients achieve and maintain a commercial advantage in the marketplace by protecting, developing, commercialising and enforcing their intellectual property assets.


Rachel McDonald P 0-9-359 7738 M 027 645 3198 E rachel.mcdonald@baldwins.com W baldwins.com

Bannister & von Dadelszen

Alan Pierce is an experienced commercial lawyer who specialises in franchising. Alan has assisted many franchisees and franchisors, both large and small, in setting up franchises, entering/buying a franchise, writing and reviewing franchise documentation and expanding franchises.

Hawke’s Bay

Alan Pierce P 0-6-870 7820 E alan.pierce@bvond.co.nz W bvond.co.nz


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Botherway Legal

Commercial law firm specialising in franchising and related law. We work with you to give you the best possible legal support in your franchised or licensed business. Justina Knox is our specialist franchise lawyer and also has experience dealing with disputes and the successful negotiation of franchise exits.


Justina Knox P 0-7-839 1122 E justina@blegal.co.nz W blegal.co.nz

Botting Legal

Franchise and commercial law specialists. We provide practical legal advice in plain English for both franchisees and franchisors at very competitive rates. Preparation and review of franchise documentation, advice on structuring and IP protection, franchise operation and dispute resolution.


Bradley Botting P 0-9-950 3880 E franchise@bottinglegal.com

Brookfields Lawyers

Whether you are a franchisor or a franchisee or thinking about becoming one, the Brookfields Lawyers franchise law team has the expertise to provide you with the assistance you require. Brookfields Lawyers have fixed price packages.


Lizandra Bailey P 0-9-979 2109 E bailey@brookfields.co.nz W brookfields.co.nz

Carson Fox Bradley

Carson Fox Bradley is a compact Auckland law firm. All 3 directors have significant experience in franchising. Chris Bradley is author of the ADLS standard franchise agreement. Matt Carson has completed an MBA thesis in franchising. We act for many national franchise systems.


Chris Bradley/Matt Carson/Linda Fox M 021 899 609 E chris.bradley@carsonfox.co.nz W carsonfox.co.nz

Deirdre Watson Barrister

25 years’ experience in litigation, disputes, court cases and mediation. Franchise dispute specialist.


Deirdre Watson P 0-9-309 6988 M 021 791 740 E deirdre.a.watson@xtra.co.nz W deirdrewatson.co.nz

Duncan Cotterill

Duncan Cotterill is an enterprising full service law firm with offices in Auckland, Wellington, Nelson and Christchurch. We have expertise in specialist franchising, distribution and licensing in the retail, intellectual property, network growth and international expansion sectors.


Katrina Hammon P 0-9-374 7147 M 027 348 4814 E katrina.hammon@duncancotterill.com W duncancotterill.com

Gaze Burt


Lawyers providing full legal services for franchisors and franchisees including advice and documents relating to franchise development, franchise evaluation, risk management, transactional management and dispute resolution. Our experience is extensive over many years and we understand the important and significant fundamentals required for quality franchising.


Michael Bright P 0-9-414 9800 E michael.bright@gazeburt.co.nz W gazeburt.co.nz

Gibson Sheat Lawyers


We provide comprehensive advice on the legal aspects of franchising to both franchisors and franchisees. For details see our website. We can quickly establish the issues each party is likely to encounter and address these at the outset before they become problems.

Greater Wellington

Claire Byrne/Dave Robinson P 0-4-916 7483 M 029 916 7483 E claire.Byrne@gibsonsheat.com W gibsonsheat.com

Goodwin Turner Commercial Lawyers


Goodwin Turner advise on all aspects of franchising including developing franchise systems, preparing franchise documents, reviewing franchise arrangements and advising on disputes and intellectual property protection. Team of leading law experts that are well-known in the franchise industry and who focus on making it possible.

National & Worldwide

Scott Goodwin P 0-9-973 7350 M 027 700 7396 E scott@goodwinturner.co.nz W goodwinturner.co.nz

Govett Quilliam

New franchise creation, franchise makeovers, problem solving for franchisees and franchisors, IP law and protections, advice on how to make money from IP via licensing, succession advice for franchise exits, advisor to intended immigrants seeking franchise businesses www.visaconnect.nz. Specialist in franchise networks and collaboration.

Taranaki Region & Wider

Ross Fanthorpe P 0-6-768 3729 M 021 757 6229 E ross.fanthorpe@gqlaw.nz W thelawyers.co.nz

Harmans Lawyers

Comprehensive legal service for both franchisors and franchisees including franchise and disclosure documentation, National employment, leases, terms of trade, dispute resolution and business structures. Full service legal firm that prides itself on being solution driven. Franchise specialists with a proven track record.

Mark Sherry P 0-3-352 2293 M 021 524 890 E mark.sherry@harmans.co.nz W harmans.co.nz

All aspects of franchising and business advice including disputes resolution. Advisors to franchisees and franchisors locally and nationally. Experienced in advising the franchise industry. Franchisor and franchisee advice. Full commercial advice.

David Foster/Oliver Moorcroft P 0-7-578 0059 E david@harris-tate.co.nz W harristate.co.nz

Harris Tate



Izard Weston

Wellington and lower North Island experts in the specialised field of franchising and licensing. We are practical, personable and National professional. We can help both franchisor and franchisee clients with all their legal requirements.

Hamish Walker P 0-4-499 7809 M 027 288 2339 E hamish.walker@izardweston.co.nz W izardweston.co.nz

Jackson Russell Lawyers

Your business needs specialist franchising advice and an experienced legal team that covers all areas of business law. National Jackson Russell is a full service law firm that will get to know your business, tailor advice to your business objectives and guide you through the process.

Darryl King P 0-9-300 6935 E dking@jacksonrussell.co.nz W jacksonrussell.co.nz

Kensington Swan

Commercial legal advice for franchising and purchase. We also assist with IP and dispute resolution.

Auckland & Wellington

Hayley Miller P 0-9-379 4196 E hayley.miller@kensingtonswan.com W kensingtonswan.com

Lane Neave

Lane Neave is a full service law firm with offices Auckland, Wellington, Christchurch and Queenstown. We have a dedicated franchising team experienced in advising both franchisors and franchisees on all their legal requirements. Our clients include large nationwide franchisor chains through to individuals.


Andrew Logie P 0-3-379 3720 E andrew.logie@laneneave.co.nz W laneneave.co.nz


Expert franchise lawyers who specialise in fixed price packages for legal services. A specialist firm based in Parnell offering sound, practical and timely advice, we can assist with all business legal requirements.

National & Worldwide

Rory MacDonald/Tim Lewis P 0-9-307 3324 E info@mllaw.co.nz W mllaw.co.nz

Sarah Pilcher The Franchise Lawyer


Over 15 years’ experience in franchising providing focused, cost-effective legal advice, plain English documents and commercially relevant solutions. Start-ups and existing businesses. Fixed price documents and legal advice for franchisees and franchisors. Converting franchise documents for use in other countries.


Sarah Pilcher P 0-9-579 3526 M 027 564 9942 E sarah@thefranchiselawyer.co.nz W thefranchiselawyer.co.nz

Simpson Grierson

Specialists in franchise systems including structuring, documentation, human resources, property, taxation and transactions.


Earl Gray P 0-9-358 2222 E earl.gray@simpsongrierson.com W simpsongrierson.com

Stace Hammond

Stace Hammond is a business law firm with offices in Hamilton and Auckland.

Auckland & Hamilton

Patrick Learmonth P 0-9-307 7909 E patrickw@shg.co.nz W stacehammond.co.nz


We specialise in Franchising and love to help Franchisors and Franchisees with: • Due Diligence (should I buy this business?) • Budgets and Cashflow projections • Financial accounting and reporting systems • Benchmarking reports • Liaising with other advisors (banks, lawyers, consultants) • Tax Advice • Best structure for the business (company/trust etc) Call us for a no obligation chat on 09 969 7450 | 021 309 309 www.inspired.co.nz | craig.weston@inspired.co.nz

Inspiring You!

7 Reasons to Call Us First You get pre-purchase inspection reports - we leave no stone unturned You minimise risk & protect your assets with the best structures for your business You save time, money & tax with our proven accounting solutions & systems You benefit from specialist advice – we listen, we understand You work with award-winning service provider 2015/16 - Westpac Franchise Awards You get specialist franchise monitoring and ongoing support You’re using specialist franchise accountants with the tick of approval – accredited members of FANZ & NZICA

Call Now 0800 555 80 20 www.franchiseaccountants.co.nz

Search the Westpac Directory of Franchising at www.franchise.co.nz

EDIT DIR - 12th.indd 12

Service Provider of the Year Westpac New Zealand Franchise Awards 2015-2016

Find more info franchise.co.nz

MacDonald Lewis Law

95 1/12/16 4:29 PM

company Stewart Germann Law Office, Lawyers and Notary Public






page number

specialist advisors get more information

Over 35 years’ franchising and licensing experience. New Zealand’s longest established specialised franchise law firm. Expert legal advice to franchisors and franchisees nationwide. Stewart Germann is a Past Chairman of FANZ and is passionate about franchising and small to medium businesses. Selected as Best Lawyers in New Zealand – Franchise for 2016. Winner of Global 100 – Law Firm of the Year – Franchise – New Zealand 2016.

National & Worldwide

Stewart Germann/Harshad Shiba P 0-9-308 9925 M 021 276 9898 E stewart@germann.co.nz W germann.co.nz

Tavendale & Partners

We act for both franchisee and franchisor clients around the country, providing legal advice on all aspects of franchising from setting up a new franchise and drafting a full suite of franchise documents, to advising first time purchasers of a franchise business.


Jason Ray T 0-3-374 9999 E jason.ray@tp.co.nz W tp.co.nz

Turner Hopkins

A full service firm who can help you with all your legal needs. If you are a franchisor looking to develop a franchise system or a new franchisee looking to purchase a franchise business we can develop fixed price packages to suit your exact needs.


Arran Hunt P 0-9-486 9575 E arranhunt@turnerhopkins.co.nz W turnerhopkins.co.nz



1Place web based software is designed specifically for the franchising industry. 1Place can provide a customised solution to best meet a franchises business.


Martin Bing P 0-9-520 0612 E martin@1placeonline.com W 1placeonline.com

ABC Business Brokers

Franchise Consultants

Specialist business sales company selling franchises for 20 years with branches nationwide. At all times, we place the greatest value on confidentiality, professionalism and innovation. Your business is our business.


Steve Smith P 0-9- 630 3004 E steves@abcbusiness.co.nz W businessesforsale.co.nz

Barley Insurances


Barley Insurances is a boutique insurance broking firm specialising in insurances for franchise business National systems. John Barley has 15+ years’ experience providing specialised insurance advice to the franchise industry and can offer the full spectrum of insurance products.

John Barley P 0-9-827 7266 M 025 289 3162 E john@barley.co.nz W barley.co.nz

Breathe Life


Breathe Life operates as an insurance company specialising in life insurance, trauma and critical illness National cover, health insurance and key person cover. Impartial advice for business owners.

Mark Atherley P 0-9-476 2406 E mark@breathelife.co.nz W breathelife.co.nz


Digital Video

Camistry is an Auckland based full-service digital video agency. We deliver real and measurable results through video marketing and video training, with a range of options to suit any business. We work hard to deliver the best business outcomes for our clients.


Cameron Houston M 021 617 722 E cameron@camistry.co.nz W camistry.co.nz

CGB Publishing


CGB Publishing is the highly-successful company behind Business Franchise Australia. As an established publisher of business and leisure magazines for more than 30 years across the UK, North America, Canada, Australia and New Zealand, CGB has proven to be a leader in its field.


Vikki Bradbury P 0061 3 9787 8077 E vikki@cgbpublishing.com.au W businessfranchiseaustralia.com.au

Crombie Lockwood is NZ’s largest insurance broker. We guide master franchisors on the complex insurance and risk management programmes necessary for successful franchises and deliver faceto-face advice to individual members. Our SmartPAK solution provides: better business interruption protection; lower excesses; higher automatic cover limits.


David Rayner P 0-4-802 0166 M 027 622 6160 E david.rayner@crombielockwood.co.nz W crombielockwood.co.nz

Franchisors and franchisees send hundreds of emails every day, and every single one reflects the franchise brand. Every email also has the potential to generate more sales, up-sell, cross-sell or increase web traffic for your business.

New Zealand & Australia

Jason Roberts P 0-9-377 8885 M 021 222 7624 E Jason.roberts@cumulo9.com W cumulo9.com

Crombie Lockwood


Email Branding

Cutlers Commercial

Commercial Property Commercial leasing sales and management. We provide all the services you require to buy, sell, lease and maintain your commercial asset.

Dunedin and Otago

Tony Cutlers P 0-3-477 9977 M 021 132 5854 E tony@cutlers.co.nz W cutlers.co.nz


Business Advice

Working with you, we’ll deliver the financial knowledge, tax-savvy, strategic advice and connections, to help your business deliver outstanding performance in competitive markets. So, if you’re looking for a smarter solution, talk to the Deloitte Private team because we’re willing to do things differently.


Neel Singh/Jon Bradley P 0-9-303 0716 M 021 280 8222 E nzdeloitteprivate@deloitte.co.nz W deloitteprivate.co.nz

Design for Marketers

Design Resources

Engage Design for Marketers to obtain design resources for you to market your franchise brand effectively and consistently. Planning, creation and supply of resources for branding, advertising, promotional, recruitment, point of sale etc. Over 20 years’ experience with leading franchise brands. Be seen, be bought, be recommended.


Paul Donovan M 021 64 45 45 E paul@cdq.co.nz W cdq.co.nz

Easy Fleet

Vehicle Suppliers

EasyFleet was established to source new and low kilometer, late model company cars and commercial vehicles on behalf of clients. Let the experts find you the best commercial vehicle for your business.


Nicki Richards P 0-9-950 5922 E nicki.richards@easyfleet.kiwi W easyfleet.kiwi

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Franchise Consultants & Accountants

Specialist advice on franchise system development, feasibility studies, recruitment, documentation, manuals, ongoing mentoring, strategic planning and partnering to grow your business.


Hayden Cargo Philip Morrison P 0800 555 8020 E info@franchiseaccountants.co.nz W franchiseaccountants.co.nz

Franchise Association of New Zealand

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Franchise Association

The peak body representing the franchise community. Franchise members are required to submit their agreement and disclosure documents to ensure compliance with our codes of ethics and practice before being accepted into membership and biennially thereafter. Affiliate members are suppliers to the franchise sector.


Robyn Pickerill P 0-9-274 2901 E contact@franchise.org.nz W franchiseassociation.org.nz

Franchise Coach


Franchise Consultants & Recruitment

Comprehensive advice on franchise system development. Feasibility studies, manuals, documentation, legal briefs, franchisee recruitment, exporting and importing, mediation and ongoing mentoring to grow your business. The Franchise Coach has been a major contributor to the success of franchising in New Zealand since 1983. Consultants, trainers and speakers.

National & Worldwide

David McCulloch P 0800 4FRANCHISE M 021 943 776 E davidm@berkshire.co.nz W franchisecoach.co.nz

Franchise Infinity


Software Management Tool

Franchise Infinity is a cloud-based software that combines a range of effective management tools which International enables you to manage all aspects of your franchise from one centralised operating system. These efficiencies are driven through a focus on communication, compliance and performance.

Find more info franchise.co.nz

Franchise Accountants

For Franchise Advice in the Wellington region

Have a chat with our legal experts:

Claire Byrne Dave Robinson

04 916 7483 04 916 6307


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Shane Boulle P 0800 555 8020 M 021 836 6253 E sales@franchiseinfinity.com W franchiseinfinity.com

As the Bay of Plenty’s leading franchise lawyers, you can count on us for tailored and practical advice that adds value to your business. With more than 20 years of experience in franchising, we know what works best. Our track record in providing comprehensive sound advice speaks for itself. Just ask.

Contact: David Foster | david@harristate.co.nz Tel. 07 578 0059 | 29 Brown Street, Tauranga | harristate.co.nz

Westpac Directory of Franchising and Advertiser Index Franchise New Zealand Summer 2016/17 Year 25 Issue 04

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Franchise Relationships Institute




Franchise Research & Development

Franchisee selection systems, satisfaction surveys, recruitment and training for franchise management. Assistance with organisational change and restructuring, conference presentations on managing the franchise relationship. “The Franchise Coach” has been awarded the agency for the Franchise Relationship Institute’s products, including Greg Nathan’s popular books.

New Zealand & Australia

Specialists in franchise development, strategic planning, legal briefs, systems and manuals, recruitment National & Worldwide processes and documentation, ongoing mentoring and sound advice on franchising and licensing. Recognised as New Zealand’s leading management consultancy specialising in franchise development. Experience with many of NZ’s top franchised companies.



page number

specialist advisors get more information David McCulloch P 0800 4FRANCHISE M 021 943 776 E davidm@berkshire.co.nz W franchiserelationships.com

Franchize Consultants (NZ)


Franchise Consultants

Holiday Inn Rotorua


Conference Facilities Holiday Inn Rotorua offers flexible and varied spaces to hold meetings and conferences for between 2 – 600 people. It is the ideal choice for an energising conference/event. Enjoy peace and quiet right in the heart of the thermal wonderland. We can arrange themed events.


Erlo Jones P 0-7-349 9710 E erlo.jones@ihg.com W holidayinnrotorua.co.nz



Human Resource Management

In2HR will give you peace of mind. Whether you are a franchisor or a franchisee, talk to us about how we can keep your business on the right side of the law. Specialising in HR management including employment relations disputes, employment agreements and more.


Thai-Anh Cooper M 027 222 2793 E thaianh@in2hr.co.nz W in2hr.co.nz

Inspired Learning Systems

Sales Training

Inspired Learning Systems customises learning experiences for sales teams experiencing some bumps National in the road or those people who have to do sales but don’t want to. We help you find the business, open the door and connect for the sale all within your comfort zone.

Bill James P 0-9-441 2164 E info@inspiredlearning.co.nz W billjamesspeaker.com

JLL Commercial Real Estate

Retail Real Estate

We specialise in finding suitable retail premises for franchisors and franchisees in New Zealand. We also manage a number of shopping centres throughout New Zealand.


Chris Beasleigh P 0-9-363 0286 M 021 597 856 E chris.beasleigh@ap.jll.com W jll.nz

LINK Business Brokers

Franchisee Resales & Recruitment

LINK are the authority on selling businesses in New Zealand and the Southern Hemisphere and are franchised specialists in business sales, franchise re-sales and recruitment and sales of franchise opportunities. We provide professional, practical franchise advice to our clients. LINK has more brokers than any other brokerage.


Nick Stevens/Laurel McCulloch P 0-9-579 9226 E link@linkbusiness.co.nz W linkbusiness.co.nz



MediaWorks is New Zealand’s largest independent broadcaster, reaching 96% of Kiwis through our extensive portfolio of premium brands across radio, television, digital and live platforms. Our crossplatform capability offers our audiences integrated opportunities that are unique and designed to deliver.


Leah McCann P 0-9-928 9018 E leahmccann@mediaworks.co.nz W mediaworks.co.nz

Accounting & Payroll Software

MYOB offers easy online accounting software that has everything you need to take care of your franchise business, including POS and payroll solutions. Whether you’re a small or large franchise, or a franchisor managing multiple franchise sites, MYOB has the solutions that provide you with real-time visibility of your finances, consistent accounting across your franchise network, and the ability to make informed business decisions faster. MYOB offers flexibility, capability and opportunity for growth.


Lauren Taylor P 0800 39 66 38 M 027 556 6115 E lauren.taylor@myob.com W myob.co.nz/franchise

Media Company

APN NZ, TRN and GrabOne unify radio, digital, e-commerce and print brands under one banner, NZME. - New Zealand Media and Entertainment. Every week, our brands reach over 2.9 million Kiwis. Whether reading, listening or watching, they get the content they want from us.


Emily Travers P 0-9-367 4646 E emily.travers@nzme.co.nz W NZME.co.nz

Commercial Property When it comes to securing premises, Parallel Directions is a franchise’s secret weapon. Working Consultants exclusively for tenants, never landlords, we offer independent commercial property advice including search, lease negotiation, design and build, and relocation. Our job is to get the right premises with the right deal.


Peter Scott P 0-9-550 8500 M 021 896 649 E info@paralleldirections.co.nz W paralleldirections.co.nz

POD Consulting


POD offers NZ franchisors and franchisees expertise in HR consultancy, business planning, coaching, workshops and recruitment. We are the ultimate one-stop shop aimed at helping NZ businesses grow sustainably and establish a winning culture amongst their people.

Auckland and Wellington

Rebecca Moxon P 0-9-948 2105 M 021 874 292 E rebecca@pod.co.nz W pod.co.nz

Reach Media

Online Marketing

National Reach Media provide media communication services that include digital media (digital catalogues, locators and ads) and point of sale analysis, freight services, unaddressed mail delivery and distribution auditing.

Data Management

Resurg helps multi-location businesses improve their performance using one of three key solutions: Resurg Benchmarking, Resurg Performance Groups, Resurg Dashboards. Utilising these individually will bring results, but implemented together gives visibility over the performance of a single location or the group as a whole.


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Parallel Directions

Resurg Group



Callum Floyd P 0-9-523 3858 E callum@franchize.co.nz W franchize.co.nz

Greg Radford P 0-9-574 4436 E greg.radford@reachmedia.co.nz W reachmedia.co.nz


Adrian Turner M 021 568 100 E aturner@resurg.co.nz W resurg.com.au

Franchisee Selection We identify ‘best-fit’ franchisees using psychometric testing and analysis to strengthen selection decision-making. We work with small through to very large private and public sector organisations. We also provide full consultation and interpretation services to clients and individual candidates.


Grant Amos P 0-9-379 5270 E info@selectorgroup.com W selectorgroup.com

The Mediator


Mediating all types of disputes between franchisors and franchisees or between franchisees.


Trish Blyth P 0800 026 334 E trish@themediator.co.nz W themediator.co.nz


Whanganui is on the west coast, only 2.5 hours drive from Wellington with multiple weekly flights from Auckland. The city offers numerous conference facilities, many of which are unique heritage venues, catering for 13 to 1300 guests offering the same hospitality, no matter the size.


Louise Follett P 0-6-349 3254 M 027 404 6037 E conferences@whanganui.govt.nz W whanganuiandpartners.nz

Waipuna Hotel & Conference Centre


Greater Hotel accommodation with fully integrated conference centre suitable for small meetings through to international conventions. Full food, beverage and leisure facilities complete the offering. “World famous Auckland Area in New Zealand”, Waipuna Hotel and Conference Centre is an icon in the mid-range meetings and leisure market.

Shelley Trutsch P 0-9-526 3008 M 0274 992 412 E shelleyt@waipunahotel.co.nz W waipunahotel.co.nz


Marketing Solutions

National Your franchise requires the right mix of local and national marketing to reach customers effectively. Yellow’s marketing solutions connect businesses with Kiwi consumers. From print and digital directories to our network of digital marketing solutions, Yellow Network delivers over 15.2 million look-ups each month.

P 0800 803 803 E reception@yellow.co.nz W yellow.co.nz

Visit Whanganui


The award that spells confidence and trust

We have the expertise and the experience to find cost effective legal solutions for your franchising needs Let us help you make the right decision • Over 25 years of experience • Fixed fee packages

Service Provider of the Year

Contact: Rory MacDonald (09) 307 3324 rory@mllaw.co.nz 92 Parnell Road, Auckland

www.thefranchiselawyer.co.nz sarah@thefranchiselawyer.co.nz 027 564 9942

Search the Westpac Directory of Franchising at www.franchise.co.nz

EDIT DIR - 12th.indd 14

Find more info franchise.co.nz


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opportunity: food & beverage

Applying science to marketing brings big returns for The Cheesecake Shop franchisees

the best topping is

Karen Maher: ‘We have a lot of staff - but we bake a lot of cakes’



he Cheesecake Shop has been a success ever since it came here from Australia in 1995. Karen Maher in New Lynn was one of the first franchisees here and, 13 years on, she’s still pleased with her decision. ‘It was all my youngest daughter’s fault,’ Karen laughs. ‘For her birthday, she demanded a Boston Mudcake from The Cheesecake Shop. I’d have made her one, but no – that wouldn’t have been authentic enough, so I popped into the store. I looked at the queue and the attractive products on display, and thought that if so many people are buying cakes at this kind of price, the business must have something special going for it.’ The Cheesecake Shop New Lynn had opened in February 2003 as a company-owned outlet, but by November that year Karen was the new owner. It was a wise move: her store has expanded and grown ever since and become one of the most successful in New Zealand despite Karen having no previous food experience. ‘I’d spent years in office management or communications jobs, but I had been looking for a way of working for myself for a while,’ Karen says. ‘The Cheesecake Shop proved to be an excellent long-term investment. It amuses me a bit to think of the early days – about the only writing we put on cakes was “Happy Birthday”, and it was so exciting we’d all stand round watching the cook applying it. Today, the decorating side has grown and we have pages of special orders each week. I have a full-time manager, five staff and seven part-timers. It’s a lot of people, but we bake a lot of cakes!’

it keeps getting better Karen says that the franchise has gone on getting better, especially since the franchisor team has been working directly with New Zealand franchisees rather than via a local master. ‘As The Cheesecake Shop’s Advisory Council representative here, I’ve always felt that you need to stay top of mind so that customers come to you first, so we agreed to increase the marketing contribution to fund something big. Our first success was when we spread 20,000 introductory vouchers round our area. The purpose was to get new people into the store – and it worked. It was amazing to hear all the “Aahs” and “Oohs” as they saw what they’d been missing. We got lots of new customers who will be back when they have special occasions to celebrate.’ The success of the voucher campaign has led The Cheesecake Shop to take an even more scientific approach to marketing, as Avril SummerCusack, the company’s national marketing manager, explains. ‘The Ehrenberg-Bass Institute for Marketing Science has calculated that loyalty programmes have no real validity because they simply

98 The Cheesecake Shop 98.indd 1

don’t work – people tend just to go to the most convenient store for the product they want, or the one that is top of mind. That’s why it’s vital to be visible all the time. Accordingly, we’ve put a lot of money and effort into mass media on the back of our very successful letterbox drop. We’re using radio, print, billboards and social media now and will be on TV before Christmas. ‘The stores are performing exceptionally well at present and we operate in a specific market so we don’t need to discount generally: The Cheesecake Shop is fantastic just as it is. All we need to say is “Remember us when you want to buy a special cake!”’

family-friendly business The Cheesecake Shop was founded in Sydney in 1991, and today has more than 200 outlets in Australia and New Zealand. Many are familyowned enterprises, with members being involved in different aspects of the business from baking to decorating to serving in the shop. ‘It’s very family-friendly because there are no late nights or early mornings,’ says David Reid, The Cheesecake Shop’s New Zealand General Manager. ‘In addition, the majority of sales are whole cakes with a high average transaction value from $30-$50. This high spend per customer coupled with a long-proven system means a franchisee can usually operate with as few as two or three staff... unless you’re as busy as Karen in New Lynn,’ he laughs. The Cheesecake Shop also offers franchisees the option to be multiple owners. ‘Things were going so well in New Lynn that we opened another store in Onehunga about seven years ago,’ says Karen. ‘We used our experience to build it into a thriving business and about two years ago sold it for a nice capital gain.’ To establish a new outlet of The Cheesecake Shop requires capital of around $150,000 - $250,000. ‘If you are interested in joining this advertiser info highly successful franchise, give us a ring,’ invites David. ‘As Karen has Contacts demonstrated, you don’t need food Nick Avgerinos industry experience – just the ability P 0061 2 9723 1011 to help put smiles on people’s faces. M 0061 4 0653 3957 ‘We have a number of new sites in progress right now, with Christchurch and the South Island being a particular target. Come and talk to us about getting a slice of the action.’ Franchise New Zealand

nicka@cheesecake.com.au David Reid P 0-9-475 9634 M 021 625 555 davidr@thecheesecakeshop.co.nz

Summer 2016/17

Year 25 Issue 04

1/12/16 8:18 AM

BEST HAIR SALON WINNER NZ Best in Beauty Awards 2016

Franchises available now! Please contact Julie Evans julie@rodneywayne.com or 027 277 3092


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Up to 100% finance available for your new vehicle or machinery. Talk to us today.


0800 177 007 westpac.co.nz/franchising

Up to 100% funding available on the GST exclusive price of the asset. All applications for finance are subject to Westpac’s current lending criteria. An establishment fee may apply. Terms, conditions, fees and charges apply. For details, please visit westpac.co.nz/business or call 0800 177 188. Westpac New Zealand Limited.

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Profile for Franchise New Zealand

Franchise New Zealand - Year 25 Issue 04 - Summer 2017  

How can you tell if a franchise is a quality opportunity? How can you tell if it will make money for you? How can you maximise opportunities...

Franchise New Zealand - Year 25 Issue 04 - Summer 2017  

How can you tell if a franchise is a quality opportunity? How can you tell if it will make money for you? How can you maximise opportunities...

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