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Build terrific marketing support with our world leading MRM software


Introduction Abstract MRM is a web-to-print solution which builds terrific marketing support for dealers and global offices in local marketing channels. Abstract MRM is a secure online solution for creating, editing and managing marketing, sales and POS materials. A familiar WYSIWYG interface allows speedy template creation by in-house design or external agency resources. Master templates are published in seconds into easily defined user groups and file menu structures. Brand compliant, centrally approved templates are then used multiple times by local, regional or national sites for marketing campaigns. This 'create once, use many' philosophy enables your design and marketing teams to build catalogues of frequently used templates and establish short term ones for seasonal campaigns.

Efficiencies in the supply cycle are multifold. Repetitive artwork fees are hugely reduced, taking up to 30% out of the overall cost. Internal processes and manpower becomes more streamlined, taking up to 80% from of the order cycle time. And what’s more, your company brand is protected throughout your sales and marketing channels.

MRM will fully support all types of marketing material. These include: Multi-sized advertisements E-mailers

Sales literature

Stationery items Direct mail

Exhibitions panels

POS/large format materials Newsletters

Presentation slides


A world-leading MRM software


Key Benefits

User Group Management Establish tiered user groups and control viewing privileges across templates and documents. You can just as easily assign marketing assets at user group and individual level giving you a very flexible way to manage your brands and locations. Comprehensive language support is also provided. Proofing & Delivery Output The WYSIWYG interface means you can print low-resolution proofs right off the screen, or, email links to colleagues who view and add notes on your work. Final output is high resolution PDF to ICC colour standards. Hyperlinks to download the hi-res files are provided at the point of delivery once the brand approval workflow process is completed. Reduced Artwork Costs Artworking costs are reduced because your master graphic templates allow users to edit directly on the template. Brand parameters are protected even with newly inputted text and image content. Results can be viewed on screen or a desktop proof printed. Once the order is signed off, a PDF file is sent for print production.

Built-in Image Asset Control Build custom image libraries within Abstract MRM or integrate with existing asset management systems. The beauty of MRM is its simplicity in assigning and restricting image assets to documents. Assign by user group, template or individual picture boxes. Do it quickly by simple, visual allocation of menus and thumbnails. Controls on image quality work from upload to output compatibility across different size formats.

Reduced Lead-times By ordering online via Abstract MRM, you are able to produce marketing collateral faster than traditional methods. You can respond quickly and effectively to marketing or sales channel needs. The file manager system built into Abstract MRM stores previously created documents that can be quickly adjusted. A production PDF can be generated within the hour.

Reduced Lead-times By ordering online via Abstract MRM, you are able to produce marketing collateral faster than traditional methods. You can respond quickly and effectively to marketing or sales channel needs. The file manager system built into Abstract MRM stores previously created documents that can be quickly adjusted. A production PDF can be generated within the hour.

Brand Control Controlling your brand identity can cause a serious business headache! Abstract MRM puts the control and safety back in your hands. You are able to stipulate the editing instructions for all templates and control the available fonts, colour and size. You can also control what imagery is used and where, within the templates.

Solution Architecture Abstract MRM has been purposely built for open-ended integration and fast operation over the internet. The front end is native actionscript (flash), data is held in SQL server format and final output is PDF, jpeg and sometimes HTML.

Personalise your Direct Marketing Upload and attach a database to any versioned document. Worldwide hyperlink routing to local and national suppliers enables variable data personalisation of materials by your preferred digital print suppliers.


Editing a pre-approved template

1. Your global network partner signs into your MRM site

2. Select the required marketing template from the main menu

3. The user can see what elements of the template are variable for them to change

4. Select an image container and insert imagery from your designated gallery or upload your image

5. Insert text and apply controlled formatting, such as font size, colour and style

6. Save your marketing piece to ‘File Manager’

7. Order your newly created document

8. Document approval from your approvals manager. Once you have ordered your document, an automated email notification is sent to your nominated approvals team. Once the order is approved, Abstract MRM generates a high resolution print ready pdf


So how easy is it to build and publish your template?

1. Log-in into your MRM site

2. Set the size of the template and output specifications.

3. Upload required elements, (logo) and required images into the image gallery

5. Add text fields and set font parameters

6. Save to file Manager

7. Publish your template and assign it to your tailored menu for the relevant user group

4. Place image fields in your template and allocate image gallery categories


Summary

Abstract MRM will give any organisation the power to reduce costs, reduce leadtimes and importantly control brand identity. Whether you’re a small, national, or global organisation, you will see a ROI in a matter of weeks not years! If you feel that Abstract MRM could benefit your organisation, then please contact our MRM account management team to arrange a presentation. tel: +44 (0)1926 851801 or email: info@abstractmrm.com

Abstract’s MRM software has allowed us to work efficiently with our Epiphany CRM system. Our regional users have a complete view of their workflow and at all times there is total transparency in production lead times, mailing schedules and costs. It’s been very reliable and is now considered key in our ability to meet customers’ needs in very short time frames.

As a marketing partner of Samsung, ABSTRACT delivers unparalleled levels of service and support to exceptional standards, standards which they repeatedly break through. The quality of the design and print is second to none and complemented by their unique MRM software, which enhances the levels of service we are able to deliver through our reseller channel.

As we operate in 78 countries, communication and consistency comes up over and over again in our marketing activities, but MRM has changed all that. Getting the most out of MRM requires some cultural change and the ability to see a different way of working. But without a doubt it has been well worth the effort as the results are actually more consistent to our brand guidelines than ever before.

Dave Bryan Direct Marketing Manager - Mecca Bingo

Phil Watts Marketing Manager - Samsung

Toni Lepone Communications Director - Areva


Build terrific marketing support with our world leading MRM software

www.abstractmrm.com

ABSTRACT Princes Drive, Kenilworth Warwickshire, CV8 2FD, England Tel: +44 (0) 1926 851801 Fax: +44 (0) 1926 851154

ABSTRACT Inc 9700 Research Drive, Suite 127 Charlotte, NC 28262, USA Tel: +1 704 405 4251 Fax: +1 704 405 4257


MRM Brochure