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United Parcel Service


About UPS


Solution What Can Brown Do For You? You may be seeking to streamline your supply chain, searching for a company that can manage both your domestic and international shipments, or just looking to squeeze more time out of your actionpacked day. UPS is here to help with real business solutions that go way beyond shipping. Whether conducting business close to home or around the world, UPS can synchronize the flow of goods, funds, and information. Today UPS offers not only ground and air transportation, but also truckload, less-than-truckload, rail, and global air and ocean freight services. Additional UPS capabilities include logistics and distribution, international trade management, customs brokerage, consulting, mail, e-commerce, and a variety of financial services.


Company History 1907-1929 1991-1999 1930-1980 2000-2007 1981-1990

Founded in 1907 as a messenger company in the United States, UPS has grown into a multi-billion-dollar corporation by clearly focusing on the goal of enabling commerce around the globe. Today UPS, or United Parcel Service Inc., is a global company with one of the most recognised and admired brands in the world. As the largest express carrier and package delivery company in the world, we are also a leading provider of specialised transportation, logistics, capital, and e-commerce services. Every day we manage the flow of goods, funds and information in more than 200 countries and territories worldwide.


Company History àÃÔèÁµŒ¹à»š¹ºÃÔÉÑ· MESSENGER SERVICE ã¹¹ÒÁÇ‹Ò American Messenger Company 1907-1929


Company History 1930-1980 ໚¹ª‹Ç§àÇÅҢͧ¡ÒâÂÒµÑǢͧºÃÔÉÑ· UPS 1981-1990

2000-2007


UPS Logo 1919-1937 FIRST

The first UPS “shield” logo was created in 1916 when its founder Jim Casey merged the company with a local rival delivery service. That UPS logo featured a shield and an eagle carrying a package with the words “SAFE, SWIFT, SURE” inscribed on the side. The famous shield used in the first UPS logo continues to be used even today and UPS employees often refer to the UPS logo as ‘the shield’.


UPS Logo 1937-1961 Second The second UPS logo was introduced around 1937 and displayed “UPS” for United Parcel Service on it. By that time, the company had grown enormously and was also providing delivery of merchandise for multiple retail department stores. Thus the phrase, “THE DELIVERY SYSTEM FOR STORES OF QUALITY”, was later incorporated in the UPS logo to signify the growth of the company.


UPS Logo 1961-2003 Third Renowned brand designer, Paul Rand, designed the third and more simplified version of the UPS logo in 1961. The newly renovated UPS logo featured ‘a bow-tied package above the familiar shield to express the mission of the company’: of offering package delivery as its sole service. Renowned brand designer, Paul Rand, designed the third and more simplified version of the UPS logo in 1961. The newly renovated UPS logo featured ‘a bow-tied package above the familiar shield to express the mission of the company’: of offering package delivery as its sole service. “I do not use humour consciously, I just go that way naturally. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.” Paul rand


UPS Logo 2003-present

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The logo was modified in April 2003, retaining the letters ‘UPS’, with large font in it. However, the colors used are yellow and brown, with the same shield theme. UPS has utilized four logos during its 102-year history, with the most recent logo being unveiled in March 2003 as part of the company's global rebranding initiative. Through the years, the UPS logo has evolved to reflect the evolving business strategy of the company. But during each redesign, the changes were gradual.


UPS Logo DESIGN ELEMENTS OF UPS LOGO The world-wide courier giant’s logo features reliability, strength and durability of the company. The UPS logo embodies the company’s corporate reputation in the global business scene. The current logo of UPS features a shield adorned by attractive font and colors. Shape of UPS Logo: The shield of the UPS logo highlights the remarkable accomplishments of the firm. This logo has remained the identity of the UPS since its foundation over a hundred years ago. However, some changes were made to the UPS logo but the shield has become an integral part of the company’s identity.

2003-present

Color of UPS Logo: The brown color of the UPS logo has never been changed or modified in the history of the corporation and acts as the trademark of the company. Other unique colors were also tried out but now the golden hue combines with brown to form an outstanding symbol. Font of UPS Logo: The font of the UPS logo is elegant in essence. The simple font holds some unique qualities that epitomizes the UPS logo design. The letters are inscribed in golden color that reflects the reliability of the company. The UPS logo, without a shadow of doubt, is one of the most successful corporate identities that expresses the goodwill of the company. The UPS logo is a projection of speed and stands for its strong commercial identity.

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