OUT-OF -HOME TTC ADVERTISING
THE TTC ADVANTAGE
TRANSIT ADVERTISING GETS YOUR MESSAGE MOVING
Transit Advertising moves through downtown, suburban, retail and commercial areas 24 hours a day, 7 days a week. Reaching drivers, pedestrians, and transit users, the nature of this medium allows for increased repetition and frequency of messaging, as commuters often take the same route to and from work. As commute times increase, so does time spent inside transit vehicles and on station platforms, increasing dwell time and resulting in more time to absorb and reinforce messaging.
THE TTC DIFFERENCE
The Toronto Transit system covers Toronto with buses, streetcars and subways, while providing multiple connections to communities surrounding the GTA. As people live, work and play in the city 24/7, they depend on the TTC to take them from one to the other. This creates a diverse commuter audience â€“ working professionals, students, event traffic and tourists â€“ who are all reached through TTC advertising. With currently over 2.5 million daily trips and transfers, the reach for Transit Advertising will increase as ridership is expected to hit 500 million in 2012. 8
ALWAYS ON THE MOVE
Exterior Transit Advertising reaches the megadriver. This audience spends an average of 56 minutes commuting to and from work each day. With an average household income of $93 000 or more per year they are a highly desirable audience. Those who view Exterior Transit Advertising also indicate high recall at 41%.*
CAPTIVATE CAPTIVE AUDIENCES
The Interior Transit audience in the GTA has a significant number of riders who are Managers, Owners, Professionals or Executives (MOPEs). The TTC also serves as the key mode of transportation for a number of college and university students in the GTA, allowing advertisers to reach the much sought after youth demographic. As population continues to grow so does transit ridership. When combined with longer commutes, this causes an increase in dwell times, which in turn means extended exposure to transit advertising.
REACHING MORE COMMUNITIES
ENTERTAINMENT, SHOPPING, TOURISM AND MORE
Many areas throughout the GTA attract people from within the city as well as from around the world. The TTC connects people to those neighbourhoods through key subway stations, streetcars and buses. One key subway station in the heart of the city is at Dundas Square. Offering shopping and entertainment venues, this district attracts both residents and tourists throughout the year. The ‘who’s who’ of Toronto enjoy more upscale shopping and dining in Yorkville, which is accessible from the Bay subway station. Travellers come from around the world to visit its designer boutiques, world-class hotels, entertainment and restaurants. 16
WHEN YOU MEAN BUSINESS
Bay and King St. is considered the financial heart of Canada, and is accessible from the _____ subway station. This district is home to several banks including TD, Scotiabank, RBC and CIBC. At this districtâ€™s core is the Toronto Stock Exchange. The area also hosts many other corporate headquarters as well as legal and accounting firms, insurance companies and advertising agencies. An estimated 100 000 commuters enter and leave the financial district each working day, making it one of the most concentrated areas in Toronto.
SERVING THE COMMUNITY
Queen’s Park Station is the main point of entry into Toronto’s Hospital District. Several key medical centers can be found in this area including the Hospital for Sick Children, Toronto General, Mt. Sinai, and Princess Margaret. This station is also steps from Queen’s Park – home of the legislative assembly of Ontario. Commuters in this area consist of medical professionals, patients and government employees.
THE PATTISON ADVANTAGE
Pattison Outdoor is Canadaâ€™s largest Out-of-Home and Transit advertising Company. We have a dedicated team of transit professionals with extensive experience in transit advertising. Pattison also offers full campaign support including geotargeted planning, creative and production expertise as well as real-time proof of performance. Pattisonâ€™s sales force is an integrated team with innovative solutions.