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REAL ESTATE SERVICES Marketing

Pricing Proposal

PREPARED ON: October 24, 2011

PREPARED FOR: Testy Tester 123 Main Street Hockessin, DE 19707

FOR PROPERTY LOCATED AT: 456 South Side

PRESENTED BY: Bob Bass REALTOR速 7234 Lancaster Pike Hockessin, DE 19707 Office: 302-234-6078 email: rbass@psre.com

pattersonschwartz.com

Guiding You Through Every Market Since 1961


WELCOME TO PATTERSON-SCHWARTZ

[DATE] [RECIPIENT NAME] [STREET NAME] [CITY, STATE ZIP] Dear [RECIPIENT],

THANK YOU for providing me with the opportunity to present the benefits of partnering with me and Patterson-Schwartz Real Estate. In this summary, you will find our Market and Pricing Analysis including information about several properties similar to yours that are for sale or have recently sold. The plan also includes information about the strategies we will use to market your home as well as suggestions on how to best prepare your home for sale. The real estate company you decide to partner with can have a tremendous impact on the process of selling your home. Patterson-Schwartz is the leading real estate company in the local area, helping more people to buy and sell homes than any other company. We are also consistently rated by our customers as providing outstanding service and guidance. At Patterson-Schwartz, we are committed to doing business the right way. If you sell your home with me, you can be sure that I will represent you honestly, professionally and fairly. I am confident that we will serve you and protect your investment better than any other company in the area. I welcome the opportunity to work as your real estate professional.

Sincerely,

[AGENT NAME] [AGENT TITLE]


WELCOME

[DATE] [RECIPIENT NAME] [STREET NAME] [CITY, STATE ZIP] Dear [RECIPIENT],

THANK YOU for providing us with the opportunity to present the benefits of working with our sales team and Patterson-Schwartz Real Estate. In this report, you will find our Market and Pricing Analysis including information about several properties similar to yours that are for sale or have recently sold. The plan also includes information about the strategies we will use to market your home as well as suggestions on how to best prepare your home for sale. The real estate company you decide to partner with can have a tremendous impact on the process of selling your home. Patterson-Schwartz is the leading real estate company in the local area, helping more people to buy and sell homes than any other company. We are also consistently rated by our customers as providing outstanding service and guidance. At Patterson-Schwartz, we are committed to doing business the right way. If you sell your home with us, you can be sure that we will represent you honestly, professionally and fairly. We are confident that our team, along with everyone at Patterson-Schwartz, can serve you and protect your investment better than any other company in the area. We welcome the opportunity to work as your real estate professionals.

Sincerely, [TEAM NAME]


PATTERSON-SCHWARTZ PROMISE

OUR COMMITMENT TO YOU The PATTERSON-SCHWARTZ name is synonymous with quality service, professional integrity and successful transactions since 1961. For the past 50 years, we’ve helped people buy and sell in every market. In fact, we’re so confident you’ll be pleased with our service that we offer you our “NO RISK” guarantee. When you are represented by Patterson-Schwartz, your Sales Associate will do everything possible to help you buy or sell your home successfully. Your Sales Associate will keep you informed with regular status updates, employ thorough market knowledge and utilize the most advanced technology tools available. If you are not satisfied, at any time during the process, with the service you receive from your Sales Associate, you may cancel your agreement with Patterson-Schwartz with just 24 hours’ notice. That’s a promise from us!

[SIGNATURE] Richard T. Christopher President & CEO


ABOUT ME

[AGENT NAME] EXPERIENCE:

AFFILIATIONS:

EDUCATION:

COMMUNITY:

PERSONAL:


ABOUT US

[AGENT NAME] EXPERIENCE:

AFFILIATIONS:

EDUCATION:

COMMUNITY:

PERSONAL:


MY CLIENTS SAY IT BEST!

SELLERS:

[TESTIMONIALS GO HERE]

BUYERS

[TESTIMONIALS GO HERE]


OUR CLIENTS SAY IT BEST!

SELLERS:

[TESTIMONIALS GO HERE]

BUYERS

[TESTIMONIALS GO HERE]


pattersonschwartz.com

Guiding You Through Every Market Since 1961


THE STRENGTH OF A LEADER REPUTATION

For 50 YEARS, Patterson-Schwartz has been committed to doing business the right way – trust and integrity are the foundation of everything we do. We are a locally owned and operated company deeply rooted in the communities we serve.

MARKET DOMINANCE

For many decades, we have been the area’s DOMINANT MARKET LEADER – a tribute to the quality and character of our Sales Associates, Employees and Management Team. In fact, one-inthree families who buy or sell a home in our market area will work with Patterson-Schwartz.

COMMITMENT TO CUSTOMER SATISFACTION At Patterson-Schwartz, we’re focused on exceeding your expectations – in fact, we survey every seller and buyer who buys or sells a home with us. For the last 5 years, we’ve met or EXCEEDED

CUSTOMER EXPECTATIONS 98.7% of

the time. We’re all about creating an exceptional

real estate experience for you!

INTEGRATED MARKETING & EXCEPTIONAL TECHNOLOGY

Our integrated marketing approach – combined with ONLINE, MOBILE and SOCIAL MEDIA strategies – ensures that your property receives constant exposure until it’s sold. Technology is a strategic advantage in every facet of our business. It provides our Sales Associates with the means to operate effectively and efficiently, yet maintain the personal touch that you expect.

VALUABLE CONNECTIONS We offer an unparalleled combination of professionals and resources at work for you. PattersonSchwartz works with many of the area’s top employers to offer relocation services. We are also affiliated with the LEADING REAL ESTATE COMPANIES OF THE WORLD®, a network which represents over 600 of the foremost local and regional brands in residential real estate.

POWERFUL PARTNERS

We offer integrated real estate services to our customers, including BROKERAGE SERVICES,

MORTGAGE SERVICES (through Shelter Mortgage), HOME WARRANTIES

and other related services. Our partnership with Shelter Mortgage provides professional financing advice and guidance. In fact, every office has a dedicated Shelter Mortgage Loan Consultant on staff ready to assist you.


WHY CHOOSE PATTERSON-SCHWARTZ

THE AREA’S DOMINANT REAL ESTATE COMPANY [NCC] Since 1961, in every kind of market, Patterson-Schwartz has helped more buyers and sellers achieve real estate success than any other area broker. In fact, Patterson-Schwartz has sold more homes in New Castle County than the next three brokers combined. Put our strength to work for you!

Broker #2

Broker #3 Broker #4

Data based on TReND MLS for New Castle County from January 1, 2011 to October 31, 2011. Listings sold dollar volume in New Castle Co., DE. Information deemed reliable but not guaranteed.


WHY CHOOSE PATTERSON-SCHWARTZ

THE AREA’S MOST PRODUCTIVE REAL ESTATE COMPANY [KENT CO.] In Kent County, Patterson-Schwartz is #1 in getting it done! Our Sales Associates sell more homes per agent than the largest area broker. Real Estate is our business - selling your home is our priority!

Broker #4 Broker #3

Broker #2

Data based on TReND MLS for New Castle County from January 1, 2011 to October 31, 2011. Listings sold dollar volume in New Castle Co., DE. Information deemed reliable but not guaranteed.


WHY CHOOSE PATTERSON-SCHWARTZ

THE AREA’S DOMINANT REAL ESTATE COMPANY [CECIL CO.] We’re not just about Delaware! At Patterson-Schwartz, we’ve helped buyers discover the many fine neighborhoods and area amenities that Maryland has to offer. This opens up your home to a larger pool of potential buyers.

Broker #2

Broker #3 Broker #4

Data based on TReND MLS for New Castle County from January 1, 2011 to October 31, 2011. Listings sold dollar volume in New Castle Co., DE. Information deemed reliable but not guaranteed.


PATTERSON-SCHWARTZ FOUNDATION

HELPING TO MAKE THE COMMUNITY A BETTER PLACE TO LIVE AND WORK… At Patterson-Schwartz, we embrace the philosophy that being a good neighbor is more than just giving money to a worthy cause. It’s about developing and investing in the community in which we live and work. That’s why our Sales Associates and employees give countless hours of their time in support of various organizations and events. In addition to lending a helping hand, Patterson-Schwartz donates a portion of the proceeds from every real estate transaction to the PattersonSchwartz Foundation which provides support to numerous local charitable Patterson-Schwartz donates a organizations, ranging portion of the proceeds from every from social services and health care research real-estate transaction to the to youth programs Patterson-Schwartz Foundation, and garden clubs. Since its inception in which provides support to 2001, the Pattersonnumerous local charitable Schwartz Foundation has donated more than organizations $1,000,000 to local organizations such as Habitat for Humanity, New Castle Public Library, Mary Campbell Center, March of Dimes, Children and Families First, Delaware Nature Society, Multiple Sclerosis Society, American Cancer Society and many. Together we can make a difference!


EXCEEDING EXPECTATIONS

HIGH STANDARDS OF QUALITY AND SERVICE EXCELLENCE ARE UPHELD THROUGHOUT OUR ORGANIZATION. Exceeding your expectations is our objective and providing you with value is so important that our President requests your comments and suggestions and welcomes the opportunity to speak with clients regarding their experience. After the closing of the sale of your property, you can expect to receive our QUALITY OF SERVICE SURVEY, via email (if we have your email address on file) or post mail, where you will be asked to evaluate my performance as your REALTOR® and the overall quality of service received from Patterson-Schwartz Real Estate. Your feedback plays a vital role in our quest for excellence and tells us how we can service you (and other customers) better in the future. Here is a sampling of feedback from recent surveys – see what our customers had to say!

“Patterson-Schwartz has an outstanding reputation which was upheld during our transaction.”

“I had my house on the market about 5 months with another company when I changed to Patterson-Schwartz. In less than 2 weeks, Patterson-Schwartz and my

agent had a contract.” “(I)Had my property on the market with another company nearly 1.5 years without any offers! Transferred to Patterson-Schwartz and my home was sold in about 5 weeks.” “This was the fifth time I’ve worked with my agent at Patterson- Schwartz…I think that says it all! Exemplary service as usual.”

“My agent is great! I would recommend her to others, actually I just did the other day. Thanks Patterson-Schwartz for great agents”.

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Marketing & Pricing Proposal For agent use

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