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Independent Practice 3A: Patrick Wilford

The Force That Through the Green Fuse Drives The Flower- Through reading the poem by Dylan Thomas. I interpreted the notion of the cycle where things are created. In relation to my practice I chose to illustrate the word drawn to reflect my interests.Through this direct and personal approach I wanted to emphasise key aspects that are recurring drivers in my work. Such as classic illustration, typography, photography, experimenting with materials, print, observing+ documenting whats commonplace, figures that inspire me or create conflict. Drawn to image Drawn to Type Drawn to Meaning Drawn to Figures Drawn to the Everyday


Dogme 95-(every)

I chose to focus on daily activities that take place everyday. This simple narrative is displayed in the film by including myself walking in nature gradually getting further away whilst the everyday acts are intercut. As a Graphic designer I am constantly aware visually of the environment we inhabit and how the interaction with commonplace acts can go unnoticed. In the progress of my film and responding to feedback I reshot certain activities and in parts of the film I used a direct action to connect the next (flicking switch-printer). I feel this helps with the flow and communication as objects interact with each other as they build to an end such as the bolt withdrawing or kettle boiling. To heighten the impact of these everyday activities I used close up shots that would contrast with a distant shot (walking-nature).

Experimenting with Print (TEST) As a vehicle to express my ideas in relation to exploring the everyday I feel print as a medium will enable me to develop compelling visual images. Print is all around us and we consume it on a daily basis. I am aware through observing work in magazines; poster design of the need to create an authentic voice/visual these can be explored through challenging processes and creative use of type and image.

Initial Plan:

Combining Layers of techhniques-silk-screenlinocut to reflect the transient natutre of the everyday.

Testing out colour schemes as black was not subtle in creating a refined image.

Screen Printing-prepared imagery -hand drawn letterforms,collaged letterforms,vectored taxonomy of tools. In reflection of my use of silk-screening I realised that illustration and type were the most effective.

Handmade and Bound-St Bride’s Zine- Exploring everyday: combining print with every day phrases.


Phil Baines “Design is not the agony of distortion� Print and media can affect change

Notes/ Insights taken from conference Jonathan Barnbrook “The worse the designer the more typefaces he uses� A better society through more rational letterforms. You can use language as a weapon/seductive. Subvert existing forms to tell new truth. Cruelty and beauty coexist. Research into typefaces and refinement is a long process and can take years. Typefaces- used in different contexts-Bastard Type,Infidel, Melancholia,Drone 1992,Tourette, Prototype,Nylon, Northern Ireland Font project. Vaughan Oliver Visual Pressures- ambiguity-open to interpretation Golden section-influenced Pixie cd cover Derek Yates 51% Designers dont have a degree

Studio 8-zoe

Gap between Industry and education

Editorial design-work across a range of publications-RA magazine, Le Gun, Future industries

Importance of collabaration+work across disciplines. Being innovative with restrictions. Specialize-utilise skills into an area.

Big type-evolution of design content reinforces it.

Documenting Collections-objects in the everyday that may develop into a Taxonomy.

Labels basic-elaborate

Essential everyday labels- set of screen-printed labels.








Everyday Logos

a dictionary of the



the first letter of the Alphabet. abide- to tolerate, I can’t abide stupid people. able- having the necessary power, skill, or opportunity to do something. about-1.relating to or concerning. 2.nearby. 3. at the point of. absorb - to soak up a liquid. abstain-to choose not to do or partake of something. abstract-subject is represented by shapes and patterns rather than by a realistic likeness. abundant-lots and lots of stuff. accelerate- to move more quickly. accident- an unpleasant event that causes damage. ache- continuous dull pain. address-where someone lives. ajar-(leave a door) sligthly open. a.m.-morning. ambiguous-more than one possible interpretation. anxious --worried and tense. apple -a round firm fruit,red or green.

armchair- A chair with side structures to support the arms or elbows.

assorted-various kinds mixed together. autonomy-the right or state of self-government. avid-keen and enthusiastic (reader). awkward-clumsy or ungainly.


bench-a long seat usually found in a park. biscuit-a small cake of shortened bread. bicycle- vehichle with pedals that moves. bin- a container of rubbish. bind- to make secure,such as rope. bland- dull and uninteresting, bland predictictability. book-number of printed pages held together. bottle tops-fixed metal on top of bottle to open. button-round disc that fastens two surfaces together.

cake -sweet bread- like food. can’t-unable to do. car-vehicle that drives on the road. catalogue-list of events. cd - compact dic cerebral- involving intelligence rather than

dairy-milk products. damp-slightly wet or moisture. deface-deliberately spoil the surface or appearance. default-a failure to do something. Detergent- cleaning properties in dilute

emotions or instinct. chair-a seat with a back and four legs, for one person to sit on. cite-to quote or refer to. cleanse-to remove dirt. cloud- a floating mass in the sky.


bake-to cook in an oven.

bandage-a piece of material used to dress a wound. bank-stores money and lends. bar code- arrangement of numbers and parallel lines on a package. bark-harsh cry of an animal. basic -not detailed or for beginners. bath- a large container to wash the body. beer-alcoholic drink brewed from hops. belly-overhanging stomach.


cabbage- vegetable with a large

head. cab- a taxi. cable-strong thick rope of twisted metal.

coat- item of clothing to wear and keep warm. comment- observe or critique on whats around us. craft- learning skills and furthering understanding. cutlery-knives, forks, and spoons, used for eating.


dab-to pat lightly and quickly.

directory- a book listing names. dish- a meal. doughnut- fried sweet food prepared in various forms. down-higher to lower position. downpour- heavy continous rain. dust- small particles of earth sand, or, dirt. dynamic-change- relating to a force of society.


early- first part of period of day. ear-part of body we use to hear. eat-to take food in mouth and swallow. edit- to prepare text by checking and improving for publication.

effect-change something or someone. e.g.- for example elapse-to pass by email-transmission of messages via computer. emboss-mould or carve surface so it stands out from the surface.

empty-contains nothing. ensemble-all the parts of something . considered as a whole. eta-estimated time of arrival. every- each without exception. exhibit- to display to the public. eye- look,glance or gaze.


fabric-cloth made from fibres . fact-an event or thing known to exist. fax-a document sent by this system.

fiction-literary works made from the imagination.

Calander- Documenting patterns: Close ups of every day objects, things we might overlook, formalising them and bringing them into focus.

JAN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Mar 1 2

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEB 1 2 3

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY 1 2

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JUN 1 2

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 2122 23 24 25 26 27 28 29 30


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 22 21 22 23 24 25 26 27 28 29 30 31


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Development of Typo-Illustrated letterforms-Using the Alphabet as a vehicle to express collections/ observations of the everyday.

Type and Image caption how typographically it relates.

Documenting Found type-Development of book-everyday Alphabet















Apple core Granny Smith Brabeburn Pink Lady

Bottle tops Cola Sprite Beer Fizzy water

HIDDEN AMONGST THE DEBRIS Fork Chip Fork Plastic Knife Teaspoon Large Knife Spoon Serving spoon Large spatula

Fragments Broken Glass Rusted metal Bricks Fabric Planks of wood Screws

Elastic band small medium large

Mushrooms Polypores Gill fungi Lamellar Turkey Tail Fungus

Chewing gum Bubblegum Extra Wrigleys Trident

Sledgehammer Mallet Hammer Pointed Hammer

Wasp Worm Stag Beetle Butterfly Bee Bumble Bee Moth Fly

Rasberry Jam Plum Jam Strawberry Jam Apricot Jam

Kit Spanner Screwdriver Wrench

Key ring torch Spot light Bedside light Fixed wall light Lamp Desk lamp Street light Car headlight lantern Harbour light

Strepsil Aspirin Prozac Penicillin

Rusted Nail Steel Nail Galvanized nail Copper Nail Iron Nail


Ovals Football Marble Button Watermelon Car headlight Tennis ball Pepper top Egg Pen top Gobstopper 1p 2p

Pasta shells Farfalle Bow ties Fusilli Gemelli Short rods Gnocchetti Lumaconi Giant snails Spiralini Troffiette Penne

Tartan Quilt Patchwork Quilt Geometric Quilt Symetrical Quilt Floral Quilt

Harbour Rope Bicycle Rope Polyester Rope Nylon Rope

Panama hat Double Wheat Rush Paper panama Visca Cowboy hat

Willow Hazel Oak

Transparent umbrella Fold up Brolley Large Umbrella

Carrot Potato Parsnip Swede Beetroot

Evaluation: In reflection of my work for this semester I feel I have been able to drive and develop my chosen theme to create a number of successful outcomes. In my experiences so far my work has been concerned with experimentation of process and messages. A recurring theme that related to an initial Manifesto brief was exploring the everyday, things that go unnoticed, repetitions, routines, objects that form a part of hierarchy, function. To extend the messages and content of my work I challenged myself through testing processes and developed imagey in print and written language.This process has been aided by continually editing, reflecting and refining work which is an essential skill to employ as I move towards my FMP and to employment Through this journey I have continued to develop a personal illustrative style that lends itself to the communication when appropriate. The Dogme 95 film was challenging in the sense we had to comply with a set of rules such as the use of diegetic sound and using a hand held camera. At first I thought about breaking the rules but I enjoyed the challenge of working with restrictions as it had a link with the everyday and message of film. I had not explored the use of film in my work to a great extent previously and through watching other films of this genre I felt a simple narrative that an audience can identify with was appropriate. Initial Experimentation with print: Using print as vehicle to express the everyday I discovered that print lended itself to the imagery and communication. At this stage I wanted to explore the content and would hopefully utilise print at some point. I tested the use of screen-print and linocut with illustrations and collaged imagery I had prepared.Visited Science Musuem and British Musuem where they ordered there collections into a clear scheme or order. This in some cases was a Taxonomy. This idea of grouping a particular object interested me. Documented the Everyday- Went out into urban setting and researched/documented collections or type that may be developed. This led me to want to explore formats to explore and present the content I was developing. • Illustrated Alphabet Book- Collections (taxonomy or grouped collection)-Developing with caption when appropriate with imagery. • Dictionary everyday- illustrated / words associated with the everyday. Wanted to layout in columns and imagery within columns. • Calander- Documenting patterns: Close ups of every day objects, things we might overlook, formalising them and bringing them into focus • Essential labels- key objects and functions to the everyday-screen-printed. • Everyday Logos-playful logos that are easily identifiable within the everyday-juxtaposition of imagery and representational forms.

Bibliography Books

Fmp proposal: In reflection of my work so far I can identify that my work has been focused on responding to what I observe on a daily basis and creating a response or series of outcomes that brings what would go unnoticed to our attention. Print lends itself to the communication of the everyday where this a rapid nature to way we consume text and image and print is unique and direct in its communication when applied to written language and imagery. This can be seen in many contexts such as underground posters, film posters, flyers, printed ephemera e.g. As my investigation developed into the everyday I increasingly became interested in formats that may display the content. My initial aim was to create a book using an alphabet using found letterforms that consist of a grouped collection of objects. I feel these represent my personal development of distinctive illustrative style. I tested out with Screen-printing some of these illustrations, which I may use if, appropriate but preferred b+w contrast with classic illustration. My current practice is continuing to creatively develop my interest in the everyday and how I can explore content and present this in formats that bring a detail or narrative into focus (everydayisms-things that go unnoticed). This represents that through exploring the Everyday the large complexities and depth to which you can explore it means that I feel that as I approach my FMP that I would like to create a series of responses (publications).

• Roland Barthes (1993) Image Music Text, Fontana Press; (Reissue) edition • Andy Warhol 1928-1987: (Jan 2012) Commerce into Art Publisher: Taschen GmbH; Revised edition. •The Philosophy of Andy Warhol: From A to B and Back Again (1 Feb 2007) published: Penguin Classics. ­­­ • Printmaking: (27 July 2009) A Complete Guide to Materials and Processes: Publisher: Laurence King. • Edward Gorey (11 Jan 2004) Amphigorey : Fifteen Stories Publisher: Perigee Books, U.S. • Edward Gorey (5 Nov 1998) The Gashlycrumb Tinies Publisher: Bloomsbury Publishing PLC; New edition. • Gustave Dore (July 1976) The Doré Illustrations for Dante’s Divine ComedyPublisher: Dover Publications Inc. • Beryl Mc Alhone (1 Sep 1998) A Smile in the Mind: Witty Thinking in Graphic Design Publisher: Phaidon Press Ltd; New Ed edition. • Adrian Shaughnessy(30 Aug 2010) How to be a Graphic Designer, Without Losing Your Soul Publisher: Laurence King; 2 edition. • Jonathan Barnbrook (4 Sep 2007) Barnbrook Bible Publisher: Booth-Clibborn editions. • Rick Poynor (30 Nov 2000) Vaughan Oliver:Visceral Pleasures Publisher: Booth-Clibborn Editions. • Phil Baines (17 Oct 2005) Type and Typography Publisher: Laurence King; 2 edition. • Lawrence Zeegen (1 Aug 2009) What is Illustration? (Essential Design Handbooks) Publisher: Rotovision. Exhibitions/exhibits • British Museum: Grayson Perry Tomb of the Unknown Craftsmen. • Vorticists- Manifesto For A Modern World- Tate Britain 14 Jun- 4th Sep tember. • The Poster King, E.Mc Knight Kauffer, (14september-18december, 2011) Estorick Collection: London. • The power of Making VA museum. • Dominic Mc Gill- Saatchi Gallery- He Results As Cause Of Himself. Magazines • Umberto Eco’s book The Infinity of lists: Eye magazine-Rick Poynor • Creative Review July Issue-The Illustration annual (2010) • Baseline • Adbusters • Eye magazine

Independent Practice