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Heights Wingscapes BirdCam receives national attention by landing on the “Martha Stewart Show.” by Patricia Tully / Communications Intern


For bird lovers everywhere, February is a month unlike any other. It’s National Bird Feeding month, and Wingscapes celebrated in the most unforgettable way — by making its first national appearance on Friday, Feb. 6, on the syndicated television program “The Martha Stewart Show” that airs five days a week on NBC.

Celebrity spotlight

ral habitats. Kress, author of The Audubon Society Guide to Attracting Birds: Creating Natural Habitats for Properties Large and Small, initially became aware of the Wingscapes BirdCam when it was being considered as an Audubon-licensed product, where a percentage of profits are donated to the society for preservation efforts. After testing the BirdCam in his own back yard, Kress enthusiastically recommended Audubon commit to a licensing agreement and included information about

After discussing the basics of attracting birds to

the BirdCam in his book. “This is

the back yard with Dr. Stephen Kress of the Nation-

a remarkable camera for back-

al Audubon Society, Host Martha Stewart explained

yard bird enthusiasts, as it per-

how she likes to capture birds on camera, but not

mits people to capture excellent

just any camera. Stewart said, “Here’s a great thing

photos while they are away,” said

that I’ve been using…the Wingscapes BirdCam.”

Kress. “It is simple to operate and

Stewart then showed a series of photographs tak-

will help people better appreciate

en in her yard with the BirdCam and offered tips on

the variety of birds that frequent

placement to get the best shots. She discussed how

back yards. As such, it is an excel-

to safely attract birds to back yards with feeders

lent tool for educating people of

and then capture digital images and video of them

all ages about birds and the need

with the motion-activated BirdCam.

for conserving their populations.”

Critically acclaimed Kress appeared on the show as a spokesperson from the National Audubon Society, an organization that aims at conserving and restoring natu-

8  /  Mar/Apr 2009

BirdCam Buzz

The sky’s the limit Wingscapes has benefited from the licensing agreement with the National Audubon Society and the coverage on the “Martha Stewart Show.” The day the segment aired on the show, visits to the Wingscapes Web site, www.,



20 times greater than visits the same day of the previous month, and traffic for the month was more than double that of the previous month. Wingscapes has launched a new, impressive line of products for 2009 that include the AUDUBON BirdCam, packaged for family and backyard use, Wingscapes BirdCam 2.0 with Flash and the Wingscapes GardenCam (Timelapse) for watching gardens grow. As the BirdCam continues to attract attention, the popularity and reputation of the Wingscapes brand name will continue to soar to new levels of success.

• “Just the thing for bird watchers…” The New York Times • “Amazing…you’ll be dazzled by the quality of photos…appreciate detail that you can’t easily see, even through binoculars.” Bird Watcher’s Digest • “A perfect tool for citizen scientists, school projects, or just fun.” Chicago Sun-Times • “Birdwatcher’s delight…money well spent for the bird lover.” PC World

Soaring to New Heights  

This article appeared in the March/April issue of EBSCO's corporate magazine, "Bugle."