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KELLER WILLIAMS

Home Seller’s Guide

PATRICIA S HARRIS - REALTOR® - KELLER WILLIAMS - 607 S WASHINGTON ST ALEXANDRIA VA 22314 Licensed VA - DC - MD pshrealtor@gmail.com (202) 681 1621


CONTENTS A Note from Patricia ............................................................................................................ 2 Before we list/Marketing/Sales and Closing Steps ............................................................ 3 Keller Williams the number one Real Estate Company ....................................................... 4 What are your concerns? Estimated Price Range A few selling Tips ................................................................................................................ 5 Pricing facts ........................................................................................................................ 6 What is the best strategy for me? ....................................................................................... 7 Pricing Myths What I do different than others ........................................................................................... 8 Other services I offer ........................................................................................................... 9 Testimonials ...................................................................................................................... 10 Track Record

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Dear Home Seller: The following Home Sellers guide is also a Pre-Listing Information package. This package can never take the place of a face to face meeting, but it will give you a chance to learn more about the step-by-step plan I use to get many homes SOLD in 90 days or less. The home seller’s guide is designed to give you an overview of exactly what it takes to sell a home in today's ever-changing marketplace. It is not enough to put a for sale sign in the yard and hope someone will show up to buy the house. When we meet, you can expect me to be a candid, up-front, no-nonsense, professional. We’ll look at the facts of record and together we will determine a pricing strategy that will assure your home sells for the highest price possible. Additionally, we will determine who the targeted buyers for your home are and develop marketing strategies to attract their interest.

This Proposal contains information designed to assist you in making an informed decision.

Be assured, my job is to sell your home for the most These targeted buyers are money possible, and to get you closer to the next almost always willing to pay CHAPTER in YOUR LIFE the highest price for your home. Sincerely I'll explain this concept and strategy in more detail when we meet.

Patricia S Harris

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Before We List • Verify property’s tax record information • Research sales activity 3-6 months prior to MLS listing • Research Market Trends • Research Average Days on Market • Research Comparable properties Currently for Sale • Visit the “competition” with you • Research Sold homes in the immediate area • Establish Total Market Overview • Prepare Comparable Analysis • Establish Fair Market Value • Verify HOA/CONDO documents if required • Determine need for LEAD paint disclosure • Fill out Residential Property Disclosure • Research rental possibility • Visually inspect property • Compile itemized list of suggested repairs and/or maintenance items • Provide “Circle of Excellence” approved vendors • Review desire client time schedule • Review client’s plans and goals • Referral of top agent if needed for buying a property in Another State • Prepare showing instructions • Determine most likely final sales price • Install secure lock-box • Provide Estimated Net Sheet to Seller

Marketing • Staging consultation • Mange stagers and coordinate move • Hire professional photographer using -Fusion Photography• Direct photographer on best “frame” for best marketing results • Post listing on the Pre-MLS FB site • Install For Sale Signage • Submit the property information to the Multiple Listing Service • Email you the link for review • Email to all potential buyers and prospects in my database • Create video tour • Prepare full color information brochure • Provide flyer with lender’s estimated monthly payment information • Record message for 24/7 “1-800 Number Property Information HotLine” with prospective buyer’s phone number capture and follow up • Submit to all other online syndication Web Sites • Conduct Broker’s Open House and promote with other realtors • Conduct Public Open Houses • Promote property in “Wide KW” referral program and other Social Media groups (Facebook, LinkedIn, etc) • Review all prospect comments and provide feedback • Make recommendations based on latest market data

Sale and Closing • Review pre-qualification of potential buyer (if disclosed by lender) • Review offers with seller • Determine best negotiation position for seller • Negotiate the highest possible price and best terms on your behalf • Supervise and/or coordinate all inspections required with buyers agent • Review all results and make suggestions regarding required repairs • Change MLS status • Manage lender weekly to ensure timely loan processing • Coordinate property appraisal provide appraiser with comparable sales data. • Manage title company to ensure a smooth closing • Coordinate closing process with buyer agent or buyer • Schedule and supervise final buyer walk through • Update closing forms • Confirm closing date and coordinate with all parties • Request final HUD-1 and closing figures from title company • Handle all last minute details • ASSIST YOU THROUGH OUT THE PROCESS AND BEYOND. MY JOB IS TO MAKE YOUR MOVE EASY AND STRESS FREE SO YOU GET TO ENJOY YOUR NEW HOME

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Keller Williams Realty The NUMBER One Real Estate Company The Power of Numbers Working for YOU

Other Companies. When I started my career in Real Estate I had a hard time figuring out which one of the two most prominent local names real estate companies to join. At the time I joined one of them for the first two years of my career. I have fond memories of that time. When I was approached by the Broker of the local Keller William office I was a bit hesitant at first not knowing the Keller Williams name all that well at that time. The broker showed me the extensive and vast resources available, not only to all its Keller William agents but, by default, for my clients as well. My decision to switch was easy.

Keller Williams The number one Company Resources alone are not enough it is also the deep network of agents. Not only around town, but country wide, places where people are moving from. Not everyone moves within 10 miles of their homes, many people come from across state and across country., they’ve never heard of the local names . Our network of agents through out the country makes Keller Williams so special, we like to consider ourselves part of a “family” and is one of the many reasons it has grown to #1 franchise in such short period of time. Keller Williams delivers the highest quality service to every client. Page 4


What are your concerns? Not concerned

Very concerned

Lengthly listing period?

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Moving to new place?

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Un-known factors?

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Showing procedures?

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Advertising?

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Wrong Agent?

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Open houses?

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Commission?

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Pricing Strategy?

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Time takes to sell?

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Other?

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A few Selling Tips There are several important actions you need to take to increase the sales appeal of your house Houses that are clean, uncluttered, and in good repair sell faster, and for more money. Follow these tips:

• Fist Impressions . Attractive, clean front yard,

green lawn, and colorful flowers create

and exciting first impression. A little trim paint goes a long way.

• Clutter : Uncluttered shelves and closets appear bigger. Have a yard sale or store seldom-used items

• Excess furniture : Too much furniture can make rooms look small. Put excess furniture in storage. Use the 50/50 rule. When in doubt store 50% of what you have.

• Details : Small things make a big impression. Show buyers that your home is well taken care of. Repair leaky faucets, chipping paint or clogged drain and a new front light fixture is advisable.

• Carpet : Although some buyers replace the carpet after they move in, it’s still a good idea to have it shampooed.

• Kitchen : It’s usually the first place buyers look. Impress them with clean counters free of small appliances

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Pricing Facts The highest probability of selling your property occurs within the first few weeks of hitting the market. Studies show that the longer a property stays on the market, the less the seller will net

• ”As-Is” pricing : A strategy such as this is used when a seller is either in a Short Sale situation or have little or not equity. A low listing price is designed to compensate the buyer for the need for repairs.

• ”Strategic” Pricing : This is the most effective strategy when time is of the essence. If a property is priced Slightly below perceived market value it sells quickly and often times with multiple offers. If you need to sell fast and for the highest realistic price then this is your best option.

• ”Hope” Pricing : This is when the seller wishes to price the property at a higher than what other comparable properties are selling for at that time to “try out” the market. It is essential in this strategy that an automatic price adjustment occur every 20 days to maintain the marketing momentum. Usually a price adjustment of 5% to 10% at the end of the first 20 days will result in a sale shortly thereafter

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What is the best Strategy for me? Total Market Overview : The Actual Market Value of your Home is Determined when someone tells us what they are willing to Pay for YOUR HOME, You then DECIDE to accept that price or not. Until this event happens the determining market value is an exercise in making an EDUCATED GUESS

There are lots of opinions, but only one set of facts. TOGETHER we will examine the facts to determine the most effective pricing strategy to assure we sell your home for TOP DOLLAR!

Revealing research : Most homes that closed, sold within approximate 60 days after the listing price was set at the appropriate market price. Homes properly priced sell within 3% of the seller’s asking price. If a property has not received an offer within 20 days it is overpriced by at least 5% to 10% (numbers fluctuate)

If the property is overpriced Lower showings Low agent response Limits qualified buyers

Low prospects Wastes time and money Less offers

Nets less to seller Property becomes “stale” Buyers wonder “what’s wrong”

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Pricing Myths • What you paid for your property does not determine it’s current market value • The amount you need to get out of the sale of your property does not affect it’s market value • An appraisal does not necessarily determine what your property will sell for, just a third opinion of an un-bias party usually hired by the bank to protect their mortgage assets • What another real estate agent thinks your property is worth does not determine its value • The upgrades you have put into your property, were for your enjoyment while living in the house. You will never recuperate all what you put into it.

The value of your property is determined by what a qualified buyer will pay for it. We will together determine the best price based upon current competition and recent closed sales in the area to better position your home to receive the highest possible price in the least amount of time.


What I do different than others When you hire me you can be assured that I will deliver the highest level of professional services. When you list with me you will receive the following services...... .......At No Additional Cost. Why? In todays market using the best tools/services will showcase your home in the best possible light and fetch the highest possible price with minimum inconvenience

• Professional Photography . 90% of home buyers start their home search online. One of the most important criteria buyers use to sort through properties online are the pictures. Since we want to give you every advantage possible against the competition, your home will be photographed by a professional photographer that specializes in architectural photography and uses what is called FUSION photography, one of the best tools to showcase spaces.

• Staging Consultation

You will receive a

consultation with a licensed designer and architect (myself). I will provide you with tips and ideas on the best way to showcase your home and set it apart from other homes on the market

• Pre-Inspection : I will hire a licensed professional inspector to pre-inspect your home (if necessary) and identify potential problems Before we get a contract. This means the difference between keeping a deal going or having it fall apart.

• Sellers Home Warranty : I will place a warranty on your listing at no charge. The home warranty program by Old Republic or HMS protects you through out the listing term plus gives the buyer one year peace of mind after closing. Within that time the buyer, with one phone call, can schedule a trade professional should any systems / appliances need repairs.

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Other services I offer A home is a major investment for most people, and selling it to fulfill your dreams should not be a hassle. I include the following so you can be rest assured that I will be selling your home as if it were my own

• Easy-Exit listing agreement . You are either delighted with the way I am conducting the marketing of your home, or you simply pick up the phone and cancel the listing.

• Weekly follow up.

Once a week I

promise I will call you directly and give you a complete update, buyers feedback and comments from other agents. One of the biggest complaints sellers have is the lack of follow up from agents. That will never happen to you, I am a boutique Realtor, I don’t believe in large teams, I believe the best service comes from personal dedication to my clients, to offer you the service you deserve.

• 90 day sale guaranteed : If I am not able to bring you a qualified offer within the fist 90 days of a listing I will pay YOU $500 at closing, ask about details.

• Courtesy and Marketing . My style is collaborative and inclusive. I love my job and take pride in the service I provide to all my clients. Anyone can make promises but the true test is in the results. Check my Track Record on the following pages and read some of my testimonials. I make good on my promises and have dozens of happy clients to prove it.

I would like you to be my Next Client !

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Testimonials After interviewing four real estate agents with experience in the Alexandria market, I engaged Patricia Harris to sell my home of 26 years. Ms. Harris had the best understanding of the Alexandria market, the value of my home and the best marketing plan. Ms. Harris responded quickly. We agreed on a price that was higher than comparable neighborhood sales. Our asking price was $10,000 above a similar house on the market nearby. She suggested an excellent handyman to help with minor repairs and within a couple of weeks she hosted a very successful open house for a couple dozen agents. That was a Thursday . The plan was to have an open house the following Sunday. Friday she received a request to show the house. Prospective buyers showed up at 9am Saturday and by early afternoon Ms. Harris had a full-price oer. I was astounded. Ms. Harris continued her great service and expert advice through the negotiations and was at the settlement. Because of her great service, knowledge of the market and expert planning and follow-through I can highly recommend Patricia Harris. Jeff Byron

III

Patricia handled the sale of my property. When she first saw it, it was in need of considerable work. She was very honest in her assessment of its condition and managed to deftly convey criticisms in a kind yet direct manner. She has a large network of trades people and interviewed and negotiated contracts with them so I could get some of the needed repairs performed. She has great knowledge of real estate buying/selling, augmented by her knowledge of architecture - a great combination. She handled all phases well, was encouraging and enthusiastic throughout, and was delightful to work with Linda Crouch Patricia Harris came highly recommended to us and before we even contacted other realtors to interview, we decided, after speaking to her, that we would like for her to represent us in selling our property. We were not disappointed. Although, due to the change in the real estate market, it took longer for us to find a buyer, we always felt that Patricia' left no stone unturned' to come up with strategies to make our house stand out from others. Her interior decorating skills made our home always look appealing to prospective buyers. In summation, we can say that we could not have been happier with her professionalism and sales skills. We will look for her again in the future if and when we are ready to purchase another property. Sincerely; Saskia Swider

First rate listing service from start to finish. My house sold in a week because of Patricia’s efforts. Would highly recommend her. Many thanks for your incredible help, professionalism and care. Margaret Slagle

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97.58%

18 DAYS AVERAGE DAYS ON THE MARKET

PRICE AT TIME TO SELL

PATRICIA’S TRACK RECORD (JAN 2014) Patricia is a Member of the ALC - Agent Leadership Committee- for the Keller Williams Old Town oďŹƒce. This honor is granted only to top agents and those committed to service and leadership in the industry. She is also a Mentor, counseling to those who want to become real estate agents. Guiding them through the intricate process of buying and selling real estate with focus in ethical practices rising the bar for the profession Patricia also teaches Real Estate classes as part of her leadership role. Her commitment to the industry is unparalleled and it is testament of her passion to her profession.

Home Seller's Guide  

Tips, Myths and More