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PATRICIA LACUEVA VISUAL & UX DESIGNER


Patricia Lacueva Graphic Designer

Hi, I’m Patricia Lacueva

SAGITTARIUS 22 YEARS OLD

I’m passionate, enthusiastic, creative and motivated graphic designer specializing in interactive design. My main interests are user experience and information architecture because my keen eye for organization. My specialities on graphic design are editorial and brand identity. In the future, my vision is to blaze trails in interactive design applying my skills and always learning the new advances in my field. I consider that I can adapt quickly to change and thrives on new tasks.

BARCELONA


Languages

Education

Spanish — Native Catalan — B1

Bachelor’s Degree in Graphic Design ELISAVA - SCHOOL OF DESIGN AND ENGINEERING IN BARCELONA. 2013 — 2017

English — B1

Skills User Experience Design Interaction Design Information Architecture Wireframes User journey Graphic Design Identity and Brand Calligraphy Editorial Design Thinking

Personal Skills Adaptability Professionalism Responsability Sociability Orderly and meticulous Ability to decision Friendliness and good treatment Project Management

Technical specialist in Web Design and Wordpress SEEWAY - BARCELONA. FEBRUARY 2016 Technical in Graphic Design and Layout SEEWAY - BARCELONA. 2013 High School Science and Technology IES PABLO SERRANO - 2010 — 2012

“I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.” Charles Eames


Experience Visual and Interaction Designer / Telefónica Innovation Alpha january

2017 — nowadays

ALPHA works designing concepts and ideas into simple products and services to help people. My role was to find visual referents to understand their functionality to apply in our new service. Designing some aspects like screens and creating interaction flows, responsive emails, icons and different supports. Testing the app with different users. For a new project, I interviewed a few users, and then I created personas and their journey map.

Head of Design, UX Designer / Wongowin april

2016 — mayo 2017

WONGOWIN is an app for purchasing and saling second-hand products which profits are destinated to NGOs. I worked to optimize the user experience and to make the app more attractive and social. Working in wireframes, navegation flows and information architecture. Also, in visual design for some screens, icons and presentations.

Graphic Designer / IINNEETT may

— october 2013

IIZZII, is a platform where you can gather all your internet in one single and easily create any kind of content. Graphic design, corporative identity and web design.

Graphic Designer / Samsonite 2013 DESIGN MY SAMSONITE 2013. It was a competition where I made a visual design for Firelite model, which was chosen by the six members of marketing jury of Samsonite.


Perspectives

Wongowin

Shary

INFORMATION ARCHITECTURE | UI/UX INTERACTION DESIGN | WEB DESIGN

INFORMATION ARCHITECTURE | UI/UX INTERACTION DESIGN | WEB DESIGN

BRANDING | UI/UX | INFORMATION ARCHITECTURE | INTERACTION DESIGN WEB DESIGN

Kvars

Keat

Templa

ART DIRECTION | BRANDING | EDITORIAL | PRODUCT DESIGN | INTERIOR DESIGN

ART DIRECTION | BRANDING | EDITORIAL | INTERACTION DESIGN | UI/UX | WEB

ART DIRECTION | BRANDING | EDITORIAL | PRODUCT DESIGN | INTERIOR DESIGN


El Rosal

Bombai Smiles

Gotham

BRANDING | EDITORIAL DESIGN | WEB

BRANDING

EDITORIAL DESIGN | TYPOGRAPHY

Kit Antiresaca

Imagine

Euforia

CALLIGRAPHY

CALLIGRAPHY

CALLIGRAPHY


WORKING ON YOUR THOUGHTS

Reducing rituals and avoidance If you have BDD, you might resort to two kinds of unhelpful coping strategies, which therapists call ‘avoidance’ and ‘rituals’.

UNHELPFUL BELIEFS

Jennifer Greenberg

Great work! You were able to gather some new information!

EXERCISE 4 / 7 COMPLETED

How useful was this exercise?

NEGATIVE FEELINGS

perspectives.ai

RITUALS AVOIDANCE

FINISH


INFORMATION ARCHITECTURE | UI/UX INTERACTION DESIGN | WEB DESIGN

PERSPECTIVES Perspectives is an App that helps you to improve your body image with a personalized program that you can do at your own pace when you want, step by step with a therapist’s help.


Defining the user journey for family members when the patient is a minor. With this, I try to understand the needs of the patient and what information they want to share with their family members.


Monday May 18th WHAT IS ON YOUR MIND?

Self therapy

How am I feeling?

REPEAT THIS EXERCISE What is going through your head right now?

Today is an important day for me and my family because we have to go together to the therapy. I don’t know if this could help me or not…

YOU ARE IN THE FOLLOWING MOMENT

Making eye contact

SKILLS I HAVE BEEN PRACTICING WELL

Mindfulness Mirror retraining EVALUATE

Q W E A

123

R

T

Valued activities

Y

U

I

O

S

D

F

G H

J

Z

X

C

V

N M

B

space

K

P L

SKILLS I CAN PRACTISE MORE OF

Living your life Ritual prevention Deeper level beliefs and self-esteem

Next

SAVE A THOUGHT 1


wongowin.com


INFORMATION ARCHITECTURE | UI/UX INTERACTION DESIGN | WEB DESIGN

WONGOWIN Wongowin is a mobile application that allows to buy and to sell second hand items through an auction system. A percentage of the purchase is intended for social causes.


Causa social Producto

Ropa

Calzado

Hogar

Niños

Electrónica

Subir producto CATEGORÍAS

Camiseta mujer T38

20€

Botas de cuero

15€

Becas para los huérfanos de Dzanja

10%

Tu puedes salvar una vida

10%

Estamos validando tu producto, en breves estará disponible

¡QUIERO PARTICIPAR!

Electrónica y videojuegos

Películas y libros

Deporte

Hogar

Moda

Accesorios

Niños

Mecánica

Vales

Fundación Juan Felipe Gómez Escobar 70%

PUJAR

Malawi tiene más de un millón de huérfanos, de un total de 15 millones de habitantes. Son el sector más desfavorecido y vulnerable de la sociedad.

Zapatillas domyos niño T26 Zapatillas domyos de niño. Talla 26 azul y rojo. Están poco usadas

Pantalón T42 nuevo

20€

Material de higiene personal y limpieza del hogar para familias afectadas por la crisis

10%

Botas de cuero hombre

15€

Guardería en Barsaloi

10%

ACTUAL 20€

SALIDA 5€ 1 Kilo de Ayuda

La causa social consiste en donar cualquier cosa

10%

Porcentaje destinado

2 días 03h 16min 15s

Filtros

Pepe139

En el orfanato de Dzanja la Chifundo, al sur del país y al que los donantes de ACTIVE ÁFRICA llevan más de 10 años prestando ayuda, se hace un seguimiento muy cercano de las circunstancias de cada niño y los responsables del mismo se ocupan de cada uno de ellos como si fueran sus propios hijos. Visitan las distintas escuelas regularmente y están pendientes de cualquier incidencia por la que puedan pasar los menores.

Continuar

Con vuestra ayuda el orfanato podrá pagar la escolarización de los niños residentes y de muchos otros huérfanos que viven con sus familiares y que reciben ayuda de primera necesidad para sobrevivir y encontrar un futuro. El poder asistir a la escuela es el mejor camino para salir de la pobreza.

Productos actuales que se están pujando para esta causa

Edición de producto Volver

Siguiente

Precio Desde

Hasta

Nombre Jersey azul T26

Zapatillas Domyos niño T26

Camiseta a cuadros como nueva

Subir producto

Descripción

Distancia

Precio inicial

5 €

Cerca (1km) Mi Zona (5km)

Donación Jersey azul T26

Mi ciudad (10km) Todos

Zapatillas Domyos niño T26

Camiseta a cuadros como nueva

ONGs Electrónica y videojuegos

Subir producto

20%

Películas y libros

Fundación Recover Hospitales para África

Deporte

ONGs

Categorías

Fundación Juan Felipe Gómez Escobar Fundación Recover Hospitales para África 1 Kilo de Ayuda

Hogar

Moda

Accesorios

Niños

Mecánica

Vales

World Vision

¡Dale vidilla a la wongo subasta! ¿Cuánto quieres pujar?

Active Africa Fundación Alaine Fundación Ibo

Puja inicial 5€

Casal dels Infants Fundación África Digna

10

Actualizar producto

Mostrar por Proximidad

Volver

Pujar

Menor precio

Editar perfil

Siguiente

Cancelar

Mayor precio

Nombre de usuario

Nombre

Mi perfil

Descripción

Confirmar

Nombre Volver

Notificaciones Juan13 está pujando por tu Camisa Marrón Barcelona ·13:00

Siguiente

ONG’s

Barcelona · Ayer 10:20

Pedro21 ha ganado la puja de tu Pañuelo liso Barcelona · lunes 15:15

Has perdido la puja de Pantalón tejano Levi’s Barcelona ·02 Abril 2016

NIF / NIE

Placueva

Correo electrónico

Fundación Juan Felipe Gómez Escobar 70%

Subir producto

Cantidad desgravada 150€

Teléfono

Cantidad para causa social 50€

Reducción de mortalidad infantil y ayuda a madres adolescentes en extrema pobreza.

Has perdido la puja de Pantalón tejano Levi’s

Apellidos

15

¡Quiero participar!

15

Subastando

CONTRASEÑA

Pujando

Contraseña actual

Fundación Juan Felipe Gómez Escobar 70%

Nueva contraseña

Cámara

Reducción de mortalidad infantil y ayuda a madres adolescentes en extrema pobreza.

Repite la contraseña

Galería

¡Quiero participar!

Fundación Juan Felipe Gómez Escobar 70%

DIRECCIÓN

Reducción de mortalidad infantil y ayuda a madres adolescentes en extrema pobreza.

Zapatillas domyos niño Talla 26 azul y rojo

20€

1 Kilo de Ayuda

10%

Botas de cuero hombre

15€

1 Kilo de Ayuda

10%

Vía Calle

¡Quiero participar!

Número

Fundación Juan Felipe Gómez Escobar 70%

Código postal

Reducción de mortalidad infantil y ayuda a madres adolescentes en extrema pobreza. ¡Quiero participar!

Notificaciones

Nombre Descripción

Volver

Siguiente

Actualizar

+


BRANDING | INFORMATION ARCHITECTURE UI/UX | INTERACTION DESIGN | WEB DESIGN

SHARY Share is unique because you can share films and TV series with your friends or family. The more you share, the less you pay. Additional features include videochat during viewing and screenshot memories.


SITE

HO

1

searc release, notifica

PLAY FILM

2 3

INFO FILM title, price, favorite, trailer and sinopsis, share in social media

INDIVIDUAL video player, control bar

SHARE OP choose a friend, who pay (user, both, friend), set up

4

REQUESTING

5

SHEARING

6

ENDING

sharing plan, accept or decline, amount of money

video player, control bar, videocall, chat*

videocall, rate the film, see the film again, gifs, chat

PROFILE User name (ID), email address, phone, profile picture, my tastes

MY VIDE

saved videos, with conta


E MAP

OME

ch, filters, user profile, ations, chat

EOS

favorites, acts

HAMB MENU

CONTACTS

SETTINGS

list, their tastes, add friends, create groups

ACCOUNT payments (premium, basic), upgrade account, social media

CHAT

ABOUT information about company, philosophy about us, FAQs

GENERAL video testing, chat sound, push alerts, text size, language, default page

SECURITY password, how people find me, block contact, login alerts

NOTIFICATIONS

LOG OUT


ART DIRECTION | BRANDING | EDITORIAL | PRODUCT DESIGN | INTERIOR DESIGN

KVARS Redesigning the brand Tous adding a new concept: candies. To make it more luxury, we take inspiration from quartz.


Kvars born based on the geometry of quartz, a narrative of space, shape, and color has arisen. Our inspiration is Quartz due to quartz has geometric shape similar to prism. We wanted to use the shape of prism and at the same time the transparence of it. Also, quartz is like a crystal. So, this looks like luxurious. Mixing bright and pastel colors we have created our identity of quartz.


ART DIRECTION | BRANDING | EDITORIAL | INTERACTION DESIGN | UI/UX | WEB DESIGN

KEAT Keat is composed by three elements. The App and the website, are for parents; whereas the play is for children. The objective is to try a healthy diet, helping parents to prepare the food. Moreover, teaching children the benefits of Mediterranean diet.


Mind map App

Journey map App


Keat helps plan and combine daily meals, providing new ideas for healthy and varied menus reviewed by nutritionists and doctors. Keat not only saves you time planning meals, it also produces lists automatically from the ingredients needed to make each recipe recommended by the application.


ART DIRECTION | BRANDING | EDITORIAL | PRODUCT DESIGN | INTERIOR DESIGN

TEMPLA Templa is a gastrospace based on the contemplation of the molecular gastronomy surrounded by a relaxing space. The naming is Templa due to Temple is a contemplation place, so contemplation + temple: TEMPLA


Circumferences represent the orbits of a molecula and an amphiteatre. Moreover, the tagline suggests the action of contemplating and feeling. The main aspects of visual communication are elegance and simplicity.


The signage and logotype keep the use of circumferences. It is applied in silver color to concrete walls. Signages are simple and very pragmatic. The use of circumferences in signages make them more dynamic.


BRANDING | EDITORIAL DESIGN | WEB DESIGN

EL ROSAL El Rosal is a obrador of craft biscuits where working people with difficulty and risk of exclusion. They wanted a brand redesign, keeping its main value: the craft and manual work.


BRANDING

BOMBAY SMILES This consists to redesign one NGO brand which aim was upgrade it. The NGO is Bombay Smiles. The redesign is a fusion between people hugging and smiles. This decision was taken due to the NGO values are unity, participation and enthusiasm.


EDITORIAL DESIGN | TYPOGRAPHY

GOTHAM Gotham is a typography designed by Freres-Jones, who was inspired in New York. My rol was to design a specimen to show the anatomy of this font, with its differents weights and widths.


CALLIGRAPHY

KIT ANTIRESACA Detail for a wedding that includes a set of elements to avoid a hangover after the wedding. The tool that I used was a brush.


CALLYGRAPHY

IMAGINE Imagine is used for a main title for kids’ book. The tool that I used was a brush (pentel).


CALLYGRAPHY

EUFORIA Euforia is a logotype for a jewerly brand. The tool that I used was a brush. It can be used with different applications with her differents colours.


placueva29@gmail.com 672 37 93 38 behance.net/patricialacueva linkedin.com/in/patricialacuevadesign

Patricia Lacueva - Portfolio - Visual and UX design  
Patricia Lacueva - Portfolio - Visual and UX design  
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