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CULTURAL COUNCIL NEWS Cultural Council Receives Award for Cultural Tourism Marketing
The Cultural Council’s marketing team, led by Marilyn Bauer (front left) and including Victoria Van Dam, Daniel Budet (back left) and Nick Murray, shows off the ADDY Award.
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The Cultural Council of Palm Beach County has received an American Advertising Award (“ADDY”) from the American Advertising Federation of the Treasure Coast in the category of National Cross-Platform Integrated Consumer Advertising Campaign. The Cultural Council of Palm Beach County produces marketing and advertising campaigns to support cultural tourism, benefitting the economy and job growth in the county. The ADDY was awarded for the 2015 summer campaign “Head East for the Arts,” which included print, digital, billboard, radio, website, e-blasts, social media and collateral materials. This campaign encouraged Florida vacationers from outside the county to visit The Palm Beaches and enjoy its rich cultural offerings. Through a website, HeadEastfortheArts.com, and an innovative “Culture Pass” discount program, the Cultural Council connected visitors directly with Palm Beach County hotels, providing a method to report on measurable room nights. “The Cultural Council of Palm Beach County is honored to receive this award, which underscores our commitment to boosting cultural tourism to The Palm Beaches, Florida’s Cultural Capital®,” said Marilyn Bauer, director of marketing and government affairs at the Cultural Council.