art&culture magazine spring/summer 2016 v10i3

Page 77

a&c Spring 2016_Inside Culture.qxp_Layout 1 6/2/16 8:52 AM Page 75

C U LT U R A L C O U N C I L N E W S PNC Arts Alive! Offers $510,000 in Grants to Arts Organizations

Palm Beach County Mayor Mary Lou Berger; Cressman Bronson, PNC regional president for Florida East; and Rena Blades, president and chief executive officer of the Cultural Council of Palm Beach County

In May, the Cultural Council of Palm Beach County hosted a breakfast meeting to introduce Arts Alive, a new arts support program sponsored by the PNC Foundation, which will award $510,000 over three years to arts organizations in Broward, Duval and Palm Beach counties. The grants are designed to provide support for visual and performing arts and increase audience participation in communities served by PNC. “In committing this support to Palm Beach County arts organizations, PNC’s vision aligns with that of our community, which has a strong belief in the value of art and culture to education, social enrichment and economic growth,” said Rena Blades, president and chief executive officer of the Cultural Council of Palm Beach County. “A strong arts community is a significant driver of economic success,” agreed Cressman Bronson, PN C regional president for Florida East, speaking on behalf of the foundation. “With the limited federal and state funding of the arts, this half a million dollars can make a big difference for arts organizations of all sizes. Through PNC Arts Alive we have an opportunity to help fill that gap while bringing new and exciting programs to our community.”

Bronson further explained that the arts and culture industry in the state of Florida generates $49.7 billion in annual revenues per the state’s Division of Cultural Affairs, plus creates new jobs, boosts tourism and invigorates businesses. “With more than 200 arts and culture organizations, Palm Beach County has earned the title “Florida’s Cultural Capital®,” said Palm Beach County Mayor Mary Lou Berger. “This initiative to support the arts in our county earns PNC the title of good corporate citizen.” PNC is accepting grant proposals for $10,000 and above through June 15 from qualified arts organizations that support fresh and emerging arts programs, value-added public programming and creative use of technology, while seeking to expand audiences. Details of the guidelines and application process are available at