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Revised Graphic Standards


CONTENTS

1. Logo 2. Grid System 3. Typography 4. Formatting 5. Examples


LOGO

Logotype


Style Sheet (Ab)Use

Display

Font

Size

Leading

Graphic Designer’s Choice Headlines and Display Type

?

?Do not apply extra ? effects such as outer stroke, gradients, or drop shadow to theoptical logo.

Heading 1

Franklin Gothic Heavy/Designer’s Choice Subtitles

20pt

24pt

Heading 2

Franklin Gothic Demi/Designer’s Choice Pull-out Quotes

14pt

18pt

optical

Heading 3

Franklin Gothic Heavy Section Headings

10pt

12pt

optical

Caption 1

Franklin Gothic Demi Caption Introduction

10pt

12pt

Caption 2

Franklin Gothic Book Caption Main Text

10pt

12pt

Source/Credit

Franklin Gothic Book Photo Sources and Works Cited

9pt

9pt

subtext 1

Minion Pro Bold (Small Caps) Page Number, Publication, and Issue

10pt

12pt

optical

12pt

optical

duke university ’ s international magazine

Minion Pro Regular (Small Caps) 10pt Article Genre, Title, and Author By-line

subtext 2

Body Text

Minion Pro Regular Paragraphic Text

10pt

Kerning

Do not distort the logo, opticalby stretching or especially squishing it. optical

optical

Do not change the typefaces of the logo.

12pt

optical


GRID SYSTEM

The Grid

The grid which forms the basis of the Passport layout is adapted from an example on The Grid System website that divides a letter page into 12 columns and 12 rows based upon the rule of thirds. If you are constructing the grid yourself, here are the specifications: Margins

Top & Sides: 36pt

Bottom: 48pt

Columns

Number: 12

Gutter: 12 pt

Rows

Number: 12

Gutter: 12pt

Baseline Grid

Start: 36pt from top

Increments: 12pt

To construct the 12x12 grid, go to layout>create guides. To adjust the baseline grid, go to indesign>preferences>grids...

Grid Rules

1. No body text may occupy the top two rows of the layout. This area is intended as negative space to offset the density of the written page. However, you may place article titles or images here. 2. Set aside space for your article’s minimap. If your article starts on the reverso (left page), then your minimap will occupy the 2x2 block of cells in the upper lefthand corner. If your article starts on the recto (right page), then it will occupy the upper righthand corner. 3. Unless you have a very good reason to do otherwise, use the grid as a tool to align different objects with one another. If you are going to break away from the grid structure, then have a very good reason for doing so. “It looks cool,” is not sufficient justification.


Example Grids

The grid consists of 12 columns, so you may easily group these into three larger columns that envelope the bulk of your body text.

Take advantage of flow lines between rows and columns to delineate your grid’s cells and position various elements on the page.


TYPOGRAPHY

Typefaces —Minion Pro—

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ;:’”!?@#$&*()+=

Minion Pro is an Adobe Original typeface released in 2000. This typeface is an update to the typeface Minion designed by Robert Simbauch in 1990. Minion Pro channels classical letterforms from the late Renaissance, a period during which typefaces were elegant, beautiful, and readible. These aesthetic and functional characteristics recombine in Minion Pro to create a highly readible a versatile typeface useful for both body text and display typesetting.

—Franklin Gothic—

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ;:’”!?@#$&*()+=

Franklin Gothic was designed from 1903 to 1912 by Morris Fuller Benton. Named after Benjamin Franklin, the font was one of the first Grotesk letterforms generated America. Despite a brief eclipe during the 1930s by European geometric typefaces, Franklin Gothic remains popular today. Its large x-height, short ascenders & descenders, and robust forms make it highly legible, and are perfect for display settings from magazine headlines to posters and signs.


Style Sheet Font

Size

Leading

Kerning

Display

Graphic Designer’s Choice Headlines and Display Type

?

?

?

Heading 1

Franklin Gothic Heavy/Designer’s Choice Subtitles

20pt

24pt

optical

Heading 2

Franklin Gothic Demi/Designer’s Choice Pull-out Quotes

14pt

18pt

optical

Heading 3

Franklin Gothic Heavy Section Headings

10pt

12pt

optical

Caption 1

Franklin Gothic Demi Caption Introduction

10pt

12pt

optical

Caption 2

Franklin Gothic Book Caption Main Text

10pt

12pt

optical

Credit 1

Franklin Gothic Book Photo Sources

8pt

9pt

optical

Credit 2

Minion Pro Regular Works Cited

8pt

12pt

optical

subtext 1

Minion Pro Bold (Small Caps) Page Number, Publication, and Issue

10pt

12pt

optical

subtext 2

Minion Pro Regular (Small Caps) Article Genre, Title, and Author By-line

10pt

12pt

optical

Body Text

Minion Pro Regular Paragraphic Text

10pt

12pt

optical


FORMATTING

Images

1. All images must be in CMYK color mode. To check the color mode of an image or convert it, open the file in Photoshop and go to image>mode>cmyk. 2. All images must be at least 300dpi. To check the size/resolution of an image, open it in Photoshop and go to image>image size.

Squares

1. A square must precede the author byline and follow the final line of body text. 2. The height of a square should equal the x-height of the line of text with which it is paired. The x-height is the height of a lower case ‘x’ or the height of a line of small capitals. x-height

1 unit 0.5u

x-height

0.5u 1u


Text

1. Do not set body text over an image. All body text must be set over white or a solid color for readibility. 2. All body text is justified with the terminal line aligned left. To justify, use InDesign’s paragraph controls located in type>paragraph. 3. The first line or poignant phrase (whichever is shorter) of each article is set in small caps. Designers may choose to start an article with a drop cap of 3 lines. 4. Delineate new paragraphs via either indentation or skipping a line (but not both). To indent, use the paragraph controls. 5. Italicize foreign words, unless it is a proper noun or dialogue in a foreign language. 6. Cite photos as follows:

photo by Jane Doe or all photos by Jane Doe unless otherwise cited

7. Author bylines are written in small caps as follows:

by John Smith

8. Do not place Subtext 1 content (page number, publication, and issue) over an image.


EXAMPLES

Example & Legend subtext 2

Display Heading 1 Heading 2 Heading 3 Caption 1 Caption 2 Credit 1

Display

Credit 2

subtext 1 subtext 2 Body Text

subtext 2


Heading 3

Body Text

Heading 2

Credit 1

Caption 1

subtext 1


EXAMPLES

Example: Culture Article


EXAMPLES

Example: Photo Essay



Passport Graphic Standards draft