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May 20, 21 & 22, 2011

RESERve event

May 20, 2011 3:30 - 6PM


Grand Tasting May 21, 2011 2 - 6PM

Auction & Dinner May 21, 2011 6 – 10:30PM



May 20-22, 2011


Begin Saturday at the Grand Tasting

hold in your hand a vibrant romance; a

where more than 400 wines join local

romance characterized by the capricious

culinary artists, chef demonstrations and

Mother Nature and steadfast winemaker.

music from the Guy Budd Band beneath

This raucous relationship begins in the

the oaks of the Paso Robles Downtown

vineyard, is nurtured in the winery and

City Park. Then, Saturday evening, join

flourishes in the bottle. It is only then that

your favorite winemakers as they pull up

this personification of the winemaker’s

rare wines from deep within their cellars

passion finds its way into our homes,

to accompany a locally-inspired meal

families and favorite memories.

and the remarkable auction lots found at

Now in its 29th year, the Paso Robles

the Wine Country Auction & Dinner.

Wine Festival celebrates wine country

Travel beyond the Park and become

by bringing more than 90 wineries to

encompassed by Paso Robles Wine

the Downtown City Park. In addition,

Country; more than 140 wineries will be

local artisans and chefs will be found

hosting events throughout the weekend.


PASO ROBLES WINE COUNTRY throughout the weekend engaging their






cuisine in a dance that highlights the

winemaker dinners and more await

best of both food and wine.

those looking for the inspiration behind

RESERVE, held on the evening of

each wine.

Friday, May 20, will lead you

Submerge yourself in the wines, flavors

through an exploration of library,

and expressions of this one-of-a-kind

reserve, power white/RosĂŠs and

place at the 29th Annual Wine Festival.

futures. This year RESERVE will

With so many options awaiting you, now

offer the new opportunity to bid on

is the time to begin your romance with

the wines featured in the category

Paso Robles Wine Country.

of futures. Winning bidders will reunite with a case of that wine once it has matured through the winemaking process and is ready for release.

WEEKEND PASS As you face the difficult task of deciding which marquee events to attend, make your life easier by purchasing a Weekend Pass, which grants access to everything! Begin Friday evening at RESERVE, held in the tent within the Paso Robles Downtown City Park. Browse wines offered in four categories - power white/RosĂŠs, library, reserve and futures. On Saturday, return to the Park for the Winemaker Seminar to listen and taste with a panel of winemakers and sommeliers as they explore the distinct, different characteristics of Paso Robles wine. Flow directly from the Seminar into the Grand Tasting, enjoying a more intimate crowd during the first hour. Finally, return to the Park Saturday evening dressed in your finest Vineyard Chic for the Wine Country Auction & Dinner. The highly coveted Weekend Pass is $325 and is only available by advance purchase to a limited number of attendees.

WINE COUNTRY AUCTION & DINNER At the Wine Country Auction & Dinner enthusiasts are invited to get up close and personal with Paso Robles winemakers and their romance with the region. One can only imagine the rare wines that winemakers will pull out of the cellar to share with their table. A locavore meal will be prepared by a team of four local chefs from the most highly acclaimed restaurants in Paso Robles, complemented by guest chef, Mark Sullivan of Spruce in San Francisco. While enjoying the delectable cuisine the Wine Country Auction lots featured in the live auction will invite you to immerse yourself in the spirit of Paso Robles as it explores connections throughout the world while pulling you deeper into its roots. Tickets to the Wine Country Auction & Dinner are $250 and are available by advance purchase only. This event has limited seating and will likely sell out.


RESERVE RESERVE creates the rare occasion in which wineries must choose the single wine they are most enamored with to share with you. This event adds a unique twist as the wine chosen must fit into one of four categories - power white/Rosés, reserves, library wines and futures. New this year - Should you happen upon a futures wine that you can’t live without … you don’t have to! The new Futures Auction allows the top five bidders of each unreleased wine to secure a case once the winery has determined that it is ready to be bottled. This unique opportunity allows you to taste the future now and reunite with it after the wine is ready to grace your cellar. RESERVE ticketholders look forward to a full weekend. In addition to Friday evening’s event, RESERVE attendees also have access to the Winemaker Seminar and early admission to the Grand Tasting on Saturday. The RESERVE ticket is $125, limited and only available through advance purchase.

WINEMAKER’S SEMINAR Join an intimate gathering of winemakers Saturday at 1 p.m. in the tent, as they taste through their wines in an exploration of the distinct, different characteristics of Paso Robles Wine Country. Guided by local sommeliers, this seminar is limited, filled on a first come, first serve basis and is only available to RESERVE, Wine Country Auction & Dinner, and Weekend Pass ticketholders.

GRAND TASTING The Grand Tasting features wines from over 90 wineries in the beautiful setting of the Paso Robles Downtown City Park. The vibrant atmosphere will be set with music from the Guy Budd Band. As you wander amongst the wineries be sure to take a break at the Bread, Cheese and Water Stations to enhance your tasting experience. You will definitely want to make your way over to the Demonstration Kitchen to find the featured guest chef and a local chef talent teaching you how to make one of their delectable dishes. Also, in Artisan Alley, awaits a plethora of local culinary delights for


you to sample and purchase.

PREMIUM TICKET Premium ticketholders sneak into the Grand tasting one hour early to enjoy with a limited group. This $75 ticket grants access to over 90 wineries, chef demonstrations and Artisan Alley from 2 – 6 p.m. The Premium ticket is limited and only available by advance purchase, ensuring exclusivity.

FESTIVAL TICKET With more than 90 wineries, local cheeses and products throughout the Park, and chef demonstrations, Festival ticketholders are sure to find their taste buds tantalized as they explore the Grand Tasting from 3 – 6 p.m. The Festival ticket is $55. Your hardest decision of the afternoon is to choose which wineries to visit.

LOCALS ONLY TICKET Every year San Luis Obispo County residents welcome wine enthusiasts to Paso Robles, especially true during Wine Festival Weekend. In appreciation of the support provided throughout the County, the Locals Only ticket is available to all residents with a SLO County zip code. This ticket grants access to the Grand Tasting from 3 – 6 p.m. for only $45. Locals Only tickets must be purchased by April 30, 2011 to take advantage of this deal.

RESPONSIBLE TASTING AND WINE ENTHUSIAST SAFETY Responsible tasting is always encouraged when enjoying Paso Robles wines. While tasting, remember to use the four Ss: Swirl, Smell, Sip and Spit. Also, to ensure a safe enjoyable experience for all attendees of the Grand Tasting please refrain from bringing pets, barbecues, canopies, tables or umbrellas. Due to the close quarters of this event no strollers will be allowed past the entry gates and we ask that a smoke free environment is respected in consideration of others’ health and palates. Should any medical situations arise a first aid station will be available during the tasting.


PASSION BEYOND THE GLASS – CYCLISTS & GOLF Paso Robles wine evokes the passions within us that flow far beyond the glass. This year Paso Robles Wine Country is elated to welcome the Amgen Tour of California professional cycling race. Downtown Paso Robles will serve as the Stage Five finish line on Thursday, May 19, leading into Wine Festival Weekend. Extend your weekend to enjoy the entire experience and look out for the many Amgen inspired activities taking place throughout the weekend. Fans of cycling and wine alike are invited to “come for the

race, stay for the wine.” Also, this year Paso Robles Rotary proudly presents the Wine Festival Golf Tournament. You are invited to join the wine community on the beautiful, world-class Hunter Ranch Golf Course at 8:30 a.m. on Friday, May 20, for a shotgun start of the four player team, two best-ball format tournament. $150 gets you on the course and your golf skills give you the chance to win great prizes. Afterward you are invited to join the rest of the tournament for an awards barbecue to announce the winners. Be sure to throw your clubs in the car and call 805.239.0795 or visit to learn how you can join the fun!

FESTIVAL FAN Passions, personalities and romances will be abound in Paso Robles Wine Country throughout the entire weekend. Explore the country roads and visit wineries, introducing your palate to new discoveries. Gather bottles along the way to take home and share the memories that each glass evokes. While kindling these relationships between your palate and the wines keep your Wine Festival ticket handy; more than 30 wineries are offering specials to anyone who can present their ticket. As you flip through this booklet, browse or cruise through wine country, keep an eye open for


signifying which wineries are offering these specials.

FRIDAY May 20, 2011 Saturday May 21, 2011 LOCATION

Paso Robles DOWNTOWN CITY PARK Paso Robles, CA



To purchase tickets to the 29th Annual Wine Festival visit or call 800.549.WINE.


Friday – RESERVE 3:30 – 6 p.m. Saturday – Winemaker Seminar* 1 – 2 p.m. Saturday – Grand Tasting 2 – 6 p.m. Saturday – Wine Country Auction & Dinner 6 – 10:30 p.m.


Saturday – Winemaker Seminar* 1 – 2 p.m. Saturday – Grand Tasting 2 – 6 p.m. Saturday – Wine Country Auction & Dinner 6 – 10:30 p.m.

RESERVE - $125

Friday – RESERVE 3:30 – 6 p.m. Saturday – Winemaker Seminar* 1 – 2 p.m. Saturday – Grand Tasting 2 – 6 p.m.


Saturday – Grand Tasting 2 – 6 p.m.


Saturday – Grand Tasting 3 – 6 p.m.


Saturday – Grand Tasting 3 – 6 p.m.

DESIGNATED DRIVER / CHILD - $15 Saturday – Grand Tasting 2 – 6 p.m.

*Seating is limited to a first come, first serve basis. Open to Weekend Pass, Wine Country Auction & Dinner, and RESERVE ticketholders only. ** Advance purchase only, offer good until Saturday, April 30, 2011. Please note: Ticketholders must be at least 21 years of age; ID will be required to enter (excluding the Designated Driver/Child ticket). All persons over age 2 must have a ticket to enter. All tickets are NON-REFUNDABLE.


TICKETS SANTA LUCIA BANK 13th & Spring Streets

2011 WINE FESTIVAL MAP FREE Park ‘n Ride Shuttle SERVICE Please check our Web site for updates on available shuttle service. Limited street parking near the park is available. Illegally parked vehicles will be towed at the owners’ expense.


See Official Festival Guide for exact winery placement and list of wines to be served.

participating wineries Adelaida Cellars

5805 Adelaida Road, Paso Robles • 800.676.1232 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY: Adelaida specializes in estate Pinot Noir, serious Rhône blends, mountain Cabernet Sauvignon and dry-farmed Zinfandel. During our open house weekend, taste rare library wines, limited production reserves and experience the only “Decade Bar” in the area. SATURDAY & SUNDAY: Saturday and Sunday is your chance to do some barrel tasting with the winemaker while enjoying live music, local artwork and barbecue.

Alta Colina Vineyard & Winery

2725 Adelaida Road, Paso Robles • 805.227.4191 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Some of the finest Rhônes in the west! Taste our newly released 2008 Syrahs alongside our other current releases with owner and winemaker Bob Tillman. Don’t forget to send us an e-mail to set up an appointment to tour our gorgeous 130-acre hilltop property on Adelaida Road. Join us Sunday for a barbecue. SUNDAY: Free barbecue for the first 50 people through the doors! Join Alta Colina and Villicana Winery for a delicious barbecue and taste how well our estate grown Rhônes go with a hearty meal.

AmByth Estate

510 Sequoia Lane, Templeton • 805.305.7355 • • WINE FESTIVAL HOURS: 11 a.m. - 4 p.m. FRIDAY - SUNDAY: AmByth (“forever” in Welsh) is a Demeter-certified Biodynamic and Organic vineyardfarm. The estate is farmed naturally ... the 20 acres of vineyards are dry-farmed and chemical free ... the wines are made with native yeast, zero-to-little sulfites and have a definite “sense of place.” Enjoy our estate Rhône red and white blends, Tempranillo/Sangiovese blends, and sample our first harvest of estate extra-virgin olive oil. Our farm sits atop the hills of Templeton, come and savor the beauty of the Paso Robles growing region!

Ancient Peaks Winery

22720 El Camino Real, Santa Margarita • 805.365.7045 • • WINE FESTIVAL HOURS: 11 a.m. - 5:30 p.m. FRIDAY - SUNDAY: Do you know what a Paso Zin tastes like? Think you can distinguish it from a Cab or a Rhône blend? Want to learn more about telling the differences? Visit Ancient Peaks where our knowledgeable staff will surprise and delight you with a blind tasting of our wines. Prizes will be awarded if you guess them right! This event is complimentary and available Friday - Sunday. Friday and Saturday we will be offering pulled pork sandwiches from 12 - 5 p.m. $5/pp. Sunday make your reservation for our Annual Winemaker Lunch on the Santa Margarita Ranch. $40/pp; $30/Club members. E-mail or call 805.365.7045.

Anglim Winery

740 Pine Street, Downtown Paso Robles • 805.227.6813 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY - SUNDAY: Open House! Join us for new releases of elegant Rhônes, Pinot Noir and more, along with gourmet cheeses and nibbles. And, bring in your Festival Ticket for a little something special! SATURDAY: Attention Pinot lovers: join winemaker Steve Anglim for a vertical tasting of Anglim Fiddlestix Pinot Noir 2005 to present. 10:30 a.m. $20/pp; Complimentary/Winemaker’s Club. Reservations required. SUNDAY: Hungry? Enjoy the food stylings of winemaker Steve on the patio from 11 a.m. until it’s gone. $5/pp including tasting; Complimentary/Winemaker’s Club.

AronHill Vineyards

3745 Highway 46 West, Templeton • 805.434.3066 • • WINE FESTIVAL HOURS: 11 a.m. - 5. p.m. SATURDAY & SUNDAY: AronHill Vineyards has opened its new tasting room overlooking the vineyards. Enjoy our award-winning wines and spectacular vistas as you sit on our hillside deck. Meander through our vineyards, enjoy some barrel tasting and food fare from our kitchen while meeting new friends.

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participating wineries Arroyo Robles Winery

739 12th Street, Downtown Paso Robles • 805.226.5454 • • WINE FESTIVAL HOURS: 11 a.m. - 7 p.m. FRIDAY: Join us in a tradition dating back to the 11th century as Arroyo Robles Winery hosts an evening of decadence, anonymity and illicit behavior with our Winemaker’s Carnival. Enjoy a decadent meal inspired by Arroyo Robles wines. Check our Web site for more details. 7 p.m. $65/pp. Reservations required. SATURDAY: We are moving our pancake breakfast! Join us and Station 3 Coffee House at 1199 Mission Street in San Miguel. Enjoy freshly made signature coffees along with our pancakes, fresh fruit, eggs, bacon, rosemary potatoes and signature mimosas. Plenty of seating and live music. 8 - 11:30 a.m. $10/pp.

August Ridge Vineyards

8790 Highway 41 East, Creston • 805.239.2455 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Venture out to Creston and taste our unique Italian varietals that blend bold California fruit-forward style with the restrained elegance of Italy. We will be releasing both our 2010 Arneis and our 2009 Barbera, plus we will be pouring all our current releases including Sangiovese, Nebbiolo, Dolcetto, Primitivo and our award-winning reserve blends Jovial, a Super Tuscan-style, and Ingenious, based on Nebbiolo. Complimentary antipasti will be available for pairing with our food friendly wines all weekend. Festival Ticketholders receive complimentary tasting plus 15% discount on wine purchases!

B & E Vineyard/Winery

10000 Creston Road, Paso Robles • 805.238.4815 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Stop by and visit our western saloon overlooking the vineyard and lake. All our wines are estate grown. We will be pouring Cabernet Sauvignon, Merlot and our Red Rhythm blends with complimentary appetizers. SATURDAY: Join us for live music and complimentary appetizers while tasting our new 2008 releases. Take a chance at winning some wine throughout the weekend with our bottle toss game. SUNDAY: Enjoy our carne asada taco bar along with live music. $10/pp; Complimentary/Club members for tasting and tacos. Case specials and three pack specials throughout the weekend.

Barrel 27 Wine Company

2323 Tuley Court, Suite 110, Paso Robles • 805.237.1245 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: We will be in the tasting room all weekend long. Stop in and enjoy the newest release of Sittin’ Pretty just in time for summer. Don’t miss out on the new Rock and a Hard Place, and your chance to taste El Hombre! Head Honcho and Right Hand Man are looking forward to seeing you. SATURDAY: You won’t find us at the Park but you are welcome to come stay cool in the cellar! We are rolling up the cellar door and pouring wines in the barrel room! Enjoy artisanal meats and cheeses while tasting an array wines with our winemakers. $15/pp.

Bella Luna Winery

1850 Templeton Road, Templeton • 805.434.5477 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Come enjoy the experience of a small, family-owned winery producing dry-farmed, premium natural red wine. Our wild yeast fermentation process yields unfiltered wine of immense character and boldness. Taste our Estate Riserva super-Tuscan blend of Cabernet/Sangiovese, world famous “Fighter Pilot Red” Zinfandel, Estate Sangiovese, “Lot One” Barbera and “Tempestuous” Tempranillo. No tasting fees, no employees, just owners/winemakers Sherm and Kevin there to entertain and educate. We talk wine and aviation here. Limited production - 1,900 cases annually. Open Mondays sometimes, Friday - Sunday always.

Berardo Vineyards and Winery

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3280 Township Road, Paso Robles • 805.239.9432 • • WINE FESTIVAL HOURS: 12 - 5 p.m. FRIDAY - SUNDAY: Formally AJB Vineyards. Visit our scenic winery and vineyards in the foothills of the Templeton Gap. All wines are estate grown and produced. Family owned and operated. Enjoy our Italian wines (Sangiovese, super-Tuscan blend, Nebbiolo and Sangiovese Rosé), Zinfandel, Viognier and Syrah, along with our homemade appetizers that complement the wines. Complimentary/Wine Club. Stay in a guest room at “Villa San Giovanni” (Siena, Borolo, Corigliano) or a vacation rental (The Vineyard Suite, The Cottage, The Farm House). Visit our Web site for further information. Exit Oakdale Road from Highway 46 West.

participating wineries Bianchi Winery

3380 Branch Road, Paso Robles • 805.226.9922 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Pack a picnic and come out to Bianchi! Enjoy award-winning wines, along with samples of some of our favorite products, including our delicious Wine Slushy. Join us for barrel samples, wine specials and fun! Wine Festival Ticketholders will receive complimentary wine tasting and a special discount! SUNDAY: Out wine tasting all day? Well continue on down to Bianchi for award-winning wines and a delicious Cabernet pulled pork sandwich. $6/sandwhich. Pull up a chair on our lakeside tasting room while enjoying our award-winning wines. Lunch will be offered from 12 - 3 p.m. (or while supplies last). Cheers!

Booker Vineyard and Winery

2640 Anderson Road, Paso Robles • 805.237.7367 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Come find out why Robert Parker and Wine Spectator say this is one of the hottest new wineries in the world. We sell fruit to the Central Coast’s top wineries, and keep a limited amount for ourselves. The wines are always sold out online so the tasting room’s the only place to try them, usually with the winemaker! Open Thursday - Sunday 11 a.m. - 5 p.m.

Brian Benson Cellars

2985 Anderson Road, Paso Robles • 805.239.9463 • • WINE FESTIVAL HOURS: 10:30 a.m. - 5 p.m. FRIDAY - SUNDAY: Wine tasting with the actual winemaker! Owner and winemaker Brian Benson (me) will be pouring his current Rhône releases along with barrel samples of the 2008 wines. These wines are made from the most respected vineyards in Paso Robles; I urge you to stop by and try these gravity made wines. And since I’m the only employee, chances are I’ll be there to enjoy them with you.


3430 Peachy Canyon Road, Paso Robles • 805.239.0289 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Visit our spectacular tasting room and taste our award-winning wines. Enjoy new releases and wine specials. Alfresco lunch by Thomas Hill Organics. 12 - 3 p.m. “Come for the wine, stay for the view!” SATURDAY: Calcareous famous Gourmet Pig Roast. Music by Latin world fusion group “Incendio.” 6 p.m. $75/pp; $60/Wine Club. Reservations required. Lunch available from 12 - 3 p.m. Award-winning wines and barrel samples. SUNDAY: Enjoy award winning-wines, barrel samples and wine specials. Authentic Mexican feast is available from 12 - 3 p.m. Bocce Ball, picnic area and great wine.

Caliza Winery

2570 Anderson Road, Paso Robles • 805.237.1470 • • WINE FESTIVAL HOURS: 11 a.m. - 4:30 p.m. FRIDAY & SATURDAY: Jump-start your day with an educational morning walking tour of our hillside vineyard. Enjoy lite morning fare while the winemaker shares what happens in the vineyard during spring, followed by a private wine tasting. 9:30 a.m. $15/pp; Complimentary/Wine Club. Limited to 14 persons. Reservation required. FRIDAY - SUNDAY: Looking for that special handcrafted Rhône-style wine? Then don’t miss Caliza Winery. Our winemaker and his team will be pouring our latest award-winning releases and, who knows, he may even pull out a few library wines. Pull up a chair, have a picnic or just take a break enjoying the scenic views.

Carina Cellars

3525 Adelaida Road, Paso Robles • 805.835.9643 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Specials for Ticketholders, case specials, vineyard tours and tasty treats all weekend.

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participating wineries Carmody McKnight Estate Wines

11240 Chimney Rock Road, Paso Robles • 805.238.9392 • • WINE FESTIVAL HOURS: 10 a.m - 5 p.m SATURDAY & SUNDAY: Pairing in Paradise. Savor Central Coast’s creative cuisine by local chefs. Wine and estate Tuscan olive oil tasting. Stunning views, terroir art and good friends - lakeside on the spacious lawns of our 140-year-old pioneer farm house. SATURDAY: Meet renowned author and actress Fannie Flagg (Fried Green Tomatoes at the Whistle Stop Café) autographing her latest book, “I Still Dream About You,” featuring Love Sick Leroy – our vineyard goat! Save the dates!

Cass Winery

7350 Linne Road, Paso Robles • 805.239.1730 • • WINE FESTIVAL HOURS: Friday 12 - 8 p.m., Saturday & Sunday 11 a.m. - 6 p.m. FRIDAY: We will be starting the weekend with a late night Cass Café. For all you hungry Festival goers coming into town, Chef Jacob will have some tasty treats to pair with our wines! Open until 8 p.m. SATURDAY: Get leied at Cass! Saturday night we’ll be featuring a Hawaiian Luau, pig and all! Chef Jacob’s twist on a traditional roast. Bonfire, grass skirts and live music all evening. $75/pp; $60/Wine Club. SUNDAY: The Famous Mimosa & Massage Brunch is back! Unwind during the final Festival hours with a relaxing massage or sip on a mimosa under the oaks. Either way we’re happy to have you spend the day with Cass!

Castoro Cellars

1315 North Bethel Road, Templeton • 805.238.0725 • • WINE FESTIVAL HOURS: Friday 6 - 9 p.m., Saturday & Sunday 10 a.m. - 5:30 p.m. FRIDAY: Warm-up Party: “Big Easy 2!” Join us 6 - 9 p.m. for authentic Cajun tapas, cooked and raw oysters, great live music and wine straight from the barrels. Catered by Phil of Bon Temps. $35/pp; $30/Wine Club. SUNDAY: Stop by before heading to the Park and dive into a yummy crêpe from Lemoine Crêperie with two glasses of tasty Sangria! Served from 10 a.m. – 2 p.m. $14/pp; $12/Wine Club, wine tasting is included. SATURDAY & SUNDAY: Celebrate Wine Fest at our fantastic open house! Enjoy vendors, live music from 12 - 4 p.m. both days. Barrel tasting and food for purchase. ZZAH performs on Sunday! Tasting: $5/pp; Complimentary/Wine Club.

Cayucos Cellars

131 North Ocean Avenue, Cayucos • 805.995.3036 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY - SUNDAY: Need to cool off? Hit the beach and visit our tasting room in beautiful Cayucos. Complimentary tasting for Wine Festival Ticketholders and receive a 15% discount on all purchases of three or more bottles. SUNDAY: Sunday Sliders! Come on by our tasting room and enjoy a barbecued oyster with your wine tasting, or watch someone else slide one down and cheer!

Cerro Prieto Vineyards and Cellars

810 11th Street, Downtown Paso Robles • 805.226.8448 • • WINE FESTIVAL HOURS: Friday & Saturday 11 a.m. - 11 p.m., Sunday 11 a.m. - 6 p.m. FRIDAY - SUNDAY:  Join us at the Meritage, Paso’s most elegant tasting room, with music Friday and Saturday evenings. Enjoy our 91 point Merlot and 92 point Cab/Syrah (Wine Enthusiast’s Big Bold Blend) paired with the perfect hors d’oeuvres from Chef Danielle. Tasting $5/pp can be applied to any wine purchase. 10% discount on any bottle purchase with Wine Fest Ticket. Limited vineyard tours by appointment only at Paso’s most photographed vineyard. $25/pp, but book early.  

Changala Winery

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3770 Willow Creek Road, Paso Robles • 805.226.9060 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Open all day for wine and chocolate pairings. Join us from 6 - 8 p.m. for a casual evening of food and wine. Cost is only $35/pp; $25/Wine Club members. Call the winery for details. SATURDAY: We will be pouring new releases paired with unique chocolates by Herrmann’s Chocolate Lab. Enjoy a glass of wine at our picnic area along Willow Creek. No tasting fee for Festival Ticketholders. SUNDAY: Join us again for our Annual Lamb Taco Feast! $10/pp includes wine and chocolate pairing, tacos and live music by the Wine Room Troubadors. What a fun and relaxing way to wind up Wine Festival Weekend.

participating wineries Chateau Margene

6996 Peachy Canyon Road, Paso Robles • 805.238.3500 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: We are releasing three exceptional new red wines and the 2010 Grenache Blanc this weekend. Sit on our veranda overlooking the pond and enjoy our new wines paired with raw and chocolate walnuts. SUNDAY: Winemaker Michael will be offering barrel samples from the 2009 harvest on the veranda from 12 - 4 p.m. Get a sneak peek of next year’s wines while also enjoying our latest releases. FRIDAY - SUNDAY: Our estate tasting room in Creston, normally by appointment only, will be open this weekend and pouring all of the new releases.

Christian Lazo Wines

840 13th Street, Suite F, Downtown Paso Robles • 805.226.8820 • • WINE FESTIVAL HOURS: Friday & Sunday 12 - 7 p.m., Saturday 10 a.m. - 7 p.m. FRIDAY: Join us at our tasting room for a fondue pairing with our wines and olive oil from our neighbor’s orchard. Yummy good. $15/pp; $5/Wine Club members. Special discounts for Wine Festival Ticketholders. SATURDAY: Please join Team Christian Lazo for a relaxing evening with artist Gerrie Cutter and pianist Chad Stern. Lots of local fare to pair with wines old and new. $15/pp; $5/Wine Club members. SUNDAY: Meet Team Christian Lazo for barrel samples at the farm or wine and cheese pairings at the tasting room. $10/pp; Complimentary/Wine Club members. Special discounts for Wine Festival Ticketholders.

Chronic Cellars Winery Inc.

2020 Nacimiento Lake Drive, Paso Robles • 805.237.7848 • • WINE FESTIVAL HOURS: 11:30 a.m. - 5:30 p.m. SATURDAY: Swing by the tasting room to enjoy our 2009 releases before dropping by to see us in the Park! SUNDAY: We invite you to hang out at the tasting room and enjoy some fabulous wines while listening to live music by “The Mojo Combo” and DJ Anthony on the turn tables! Lunch will be available for purchase. $7/pp; Complimentary/Wine Club members, includes tasting and glass!

Chumeia Vineyards

8331 Highway 46 East, Paso Robles • 805.226.0102 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Kick off the weekend with Kristen’s amazing red wine ice cream! View beautiful artwork by artist Bob Goetting. SATURDAY: Join us for barrel samples, special reserves and fun! SUNDAY: Enjoy Chumeia’s taco bar and Sangria, plus, barrel samples reserves and winemaker Lee Nesbitt. Meet artist Bob Goetting during his painting demo of oil on canvas. $10/pp; Club members two-for-one.

Cinquain Cellars

6404 Independence Ranch Place, San Miguel • 805.400.5978 • • WINE FESTIVAL HOURS: 12 - 4 p.m. FRIDAY - SUNDAY: We are only open to the public seven times per year so this is a great weekend to come taste our wines without making an appointment! Come taste why Robert Parker, Jr. calls our Syrah “delicious and sexy.” We’ll also be pouring the Independence Red, San Francisco Chronicle “Best of Class” Bordeaux blend, as well as our buttery, rich Chardonnay, “Best White Wine and Best of Show” at the 2010 Denver International Wine Competition. Then, we’ll take you into the barrel room with the winemaker to taste pre-release samples of what’s to come. All tastings are complimentary and we look forward to your visit!

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participating wineries Clavo Cellars

315 South Main Street, Templeton • 805.226.0174 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY: Wine specials all weekend. Cheese and chocolate pairings with tasting. $5/pp. Join us under the stars and between the oaks for an amazing dinner by Chef Jeff. Each course paired with Clavo wines. $125/pp. SATURDAY: Custom gourmet pairings with wine tasting. $5/pp. Meet the winemaker Neil Roberts and featured artist Chris Dodge. 12 - 2 p.m. with barrel samples and complimentary appetizers. Take advantage of our wine specials. SUNDAY: Local gourmet cheese, olive, salami and dessert pairings with your wine tasting. $5/pp. Meet the winemaker from 12 - 2 p.m. Enjoy barrel samples and complimentary appetizers. Try our lastest vintages all weekend.

Clayhouse Wines

849 13th Street, Downtown Paso Robles • 805.238.7055 • • WINE FESTIVAL HOURS: 11 a.m. - 7 p.m. FRIDAY: Get Downtown for a Fat Friday Mardi Gras Party - wine will be flowing and beads flying! Delicious Cajun food, live music and barrel samples. Don’t miss incredible Wine Fest Weekend specials! 4 - 8 p.m. SATURDAY: The Mardi Gras party continues - get Downtown early and come to our tasting room! We’ll have barrel samples, delicious nibbles and a special surprise for those who come in wearing their beads! SUNDAY: Stock up before you leave! Wine Festival Weekend wine specials you cannot afford to miss. Get Downtown, park your car and enjoy a walking wine tour. Again, wear your beads for a special surprise!

Croad Vineyards

3550 Vinedo Robles Lane, Paso Robles • 805.226.9899 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Winery tours, barrel tasting and our vegemite bar! SATURDAY: Enjoy award-winning wines, barbecued tri-tip, sausages, grilled onions and peppers while listening to live music! Winery tours, barrel tasting and our vegemite bar! $5/pp for tasting; $5/pp for barbecue; Complimentary/members. SUNDAY: More of our famous barbecued tri-tip, sausages, grilled onions and peppers! Winery tours, barrel tasting and our vegemite bar! $5/pp for tasting; $5/pp for barbecue; Complimentary/members.

Cypher Winery

3750 Highway 46 West, Templeton • 805.237.0055 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY - SUNDAY: Cypher is evolution. Cypher continues the madness of the “FREAKSHOW” wines: Heretic, Anarchy, Monarchy, Loco and Peasant. Cypher is the new project between winemaker Christian Tietje and partner Susan Mahler. Cypher is the new edge ... extreme vineyards, extreme wines. Rhône and Spanish varietals, Petite Sirah and Zinfandel. Cypher is the new sophistication.

D’Anbino Vineyards & Cellars

710 Pine Street, Downtown Paso Robles • 805.227.6800 • • WINE FESTIVAL HOURS: 11 a.m. - 7 p.m. FRIDAY - SUNDAY: D’Anbino Cellars is owned by a family of professional musicians. Come see our music memorabilia, Emmy statuettes and piano bar made from real pianos. Sample our sustainably grown, food friendly Cabs, Syrahs, Rosé, Port and more. Live jazz concerts with hors d’oeuvres. Friday 7 – 9 p.m., Saturday 7 – 9 p.m. and Sunday 1 – 3 p.m. $5/pp. Check for details.

Daou Vineyards

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2777 Hidden Mountain Road, Paso Robles • 805.226.5460 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: No words or pictures can give you the experience of being on top of Daou Mountain at 2,200 feet elevation above sea level. We invite you to come see for yourself and join us for a Paso Robles Wine Weekend full of festivities and be one of the first to try barrel samples of the Daou Estate wines! FRIDAY: Winemaker dinner at Bistro Laurent. Four course dinner, hors d’oeuvres and special pre-release Daou wines. 6:30 p.m. For reservations contact Bistro Laurent at 805.226.8191 or Daou Vineyards at 805.226.5460.

participating wineries Dark Star Cellars

2985 Anderson Road, Paso Robles • 805.237.2389 • • WINE FESTIVAL HOURS: 10:30 a.m. - 5 p.m. FRIDAY - SUNDAY: Nestled in the rolling hills of the westside, Dark Star produces memorable Rhône and Bordeaux blends. Even though we can have lengthy conversations about malolactic conversion and extended macerations, we prefer to just laugh and enjoying the company of our guests. If you prefer to talk to the people who own the winery and make the wine, then you should find the time to stop by. We would enjoy sharing with you our newly released wines. With a history of seventeen years in the region, we are confident you will enjoy our winery as much as we do.

Denner Vineyards

5414 Vineyard Drive, Paso Robles • 805.239.4287 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Join us for “On the Pit with a Twist” by Two Cooks Catering. We will have lamb on the spit and whole fresh fish in the pit, paired with fresh seasonal vegetables and sides. Grab a plate and enjoy our beautiful Comus Center with hillside views and live music. Stress reduction made easy. Reservations required. SUNDAY: Art Kishiyama of Olio Nuevo is back to share his excellent olive oils and balsamic vinegar with us. Stop by and join us from 12 - 5 p.m. and taste these great products.

Derby Wine Estates

5620 Highway 46 East, Paso Robles • 805.238.6300 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Friday: Taste our newly released Pinot Gris and Pinot Noir from our coastal vineyard. Saturday: Park Day! Sunday: Wine & Dogs Extravaganza. SATURDAY: See you at the Park - unless you prefer to join us at the TR (that’s “industry” lingo for tasting room!). We will be showcasing estate wines from all three of our vineyards - plus a surprise or two! SUNDAY: Wine & Dogs Extravaganza! $5/pp gets you a gourmet ‘dog. Bring Fido for a treat tasting, shop for doggy gifts and enter the Cutest Dog Competition! Portion of proceeds donated to local animal shelter.

Donati Family Vineyard

2720 Oak View Road, Templeton • 805.238.0676 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY: Raw Bar with Pier 46 Seafood. Enjoy fresh seafood selections from the North County’s favorite seafood market paired with our handcrafted wines. 5 - 8 p.m. Tickets are $60/pp; $50/Paesano Club. SATURDAY: Show us your ‘Stache! Find the Paesanos in the Park and get yours. Your Paesano moustache is good for discounts in the tasting room and just a good time. Post your best pics on our Facebook page! SUNDAY: Spend the afternoon at Donati Family Vineyard along scenic Highway 46 West. Pack a lunch or grab some snacks from the tasting room, and enjoy them along with a little wine and Bocce Ball.

Donatoni Winery

3225 Township Road, Paso Robles • 805.226.0620 • • WINE FESTIVAL HOURS: 12 - 5 p.m. FRIDAY - SUNDAY: Welcome Aboard! We hope you have a great flight with us. Captain Hank, winemaker/ owner and chief purser, Sandi, along with our outstanding crew will share airline humor and stories. Our tasting room menu includes 2008 Viognier, the Champion (red wine blend), 2008 Sangiovese, 2007 Cabernet Sauvignon, Rhône Hard & Put Away Wet (red Rhône blend), 2007 Petite Sirah, 2008 Syrah, newly released 2007 Zinfandel, Richard Sauret 2009 Zinfandel, and late harvest Night Flight. Tasting fee $5/pp includes our 747-400 logo glass. Cheese tasting. Enjoy the ride!

Dover Canyon Winery

4520 Vineyard Drive, Paso Robles • 805.237.0101 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Come out and enjoy stunning views, hilltop breezes and complimentary appetizers while sipping on artisinal Rhône blends and powerhouse Zinfandels. SATURDAY: Join winemaker “Dover Dan” and Thunder, his Saint Bernard, at the barbecue for luscious “lambsicles” and maple leaf duck breast. FRIDAY - SUNDAY: Open house, new release wines. $5/pp; complimentary tasting with bottle purchase. Wine Festival Ticketholders receive a 10% discount on wine purchases.

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participating wineries Dunning Vineyards Estate Winery

1953 Niderer Road, Paso Robles • 805.238.4763 • • WINE FESTIVAL HOURS: 10:30 a.m - 5:30 p.m. FRIDAY - SUNDAY: Dark Chocolate Fondue and Cheese Cake Stations all weekend long! Come celebrate 20 years of passionate and sustainable winemaking on the beautiful westside. Experience limited production awardwinning estate wines featuring Private Reserve Zinfandel, Cabernet Sauvignon, Cabernet Franc, Meritage, Syrah and Chardonnay. Enter the large winery doors and sample futures of Petite Sirah right from the barrels! Art show and more ... DV allocation Wine Club is open for new memberships! Stay at Dunning Vineyards Guest Villa with panoramic views. Only three miles off Highway 46 West. Come find us at the “End of the Road!”

Eberle Winery

3810 Highway 46 East, Paso Robles • 805.238.9607 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY: Wine Festival Winemaker Dinner in the Caves featuring Chef Charles Paladin-Wayne. It is with great joy that we welcome one of the most sought after chefs on the Central Coast! 6:30 p.m. $150/pp. SATURDAY: Join Eberle Winery in the City Park during Wine Fest 2011! Take advantage of the special sales in the tasting room, complimentary wine tasting and cave tours. Voted one of the top wineries in the USA! SUNDAY: Can we fit Gary into some lederhosen? He’s half Polish and half German, so why not celebrate the Eberle heritage with Oktoberfest in May? We’ll be there to barbecue all things German. Live music too!

Écluse Wines

1520 Kiler Canyon Road, Paso Robles • 805.238.4998 • • WINE FESTIVAL HOURS: 11 a.m. - 4 p.m. FRIDAY - SUNDAY: Écluse Wines may not be familiar to people yet, but we will be! See us in the Park, or if you aren’t into crowds, join us at the vineyard all weekend long as we open our winery to showcase our incredible award-winning limited production Rhône and Bordeaux-style wines. You’ll enjoy the rare opportunity to taste our San Francisco Chronicle Sweepstakes winning ‘08 Cab and our fabulous Cab Reserve rarely poured! If you’re lucky you may find Steve with the wine thief doing some barrel sampling! No fancy barbecues or events – just great wine! Yelpers love us so - Come savor the wine that is truly Écluse!

Edward Sellers Vineyards & Wines

1401 Highway 46 West, Paso Robles • 805.239.8915 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY: Start your Wine Festival experience with us in our new winery and tasting room on Highway 46 West. Experience the vineyard up close and taste through our exciting Rhône wines. We have a beautiful picnic area to enjoy the afternoon; buy a glass or bottle and stay awhile. SATURDAY & SUNDAY: We’re kicking off “Wine Festival” with music, small bites and, of course, our great Rhône reds and whites. The festivities take place from 1 - 5 p.m. Saturday. Don’t worry, we will also be pouring in the Park for those going Downtown. On Sunday, bring a picnic and enjoy the view with a glass of wine.

Eos Estate Winery

2300 Airport Road, Paso Robles • 805.591.8050 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Experience Paradise in Paso with Sauv Blanc Sangria! Play horse shoes on the patio. $99 case specials, art show of watercolors by David Child, sample salsa from San Luis Salsa Company, and sample grapeseed oils and fruit vinegars. SUNDAY: 11 a.m. - 3 p.m. Art reception of watercolors by David Child. Enjoy wine tasting and light hors d’oeuvres while meeting the artist. All day in the main tasting room, try salsa from San Luis Salsa Company and sip on Sauv Blanc Sangria.

Epoch Estate Wines

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7505 York Mountain Road, Templeton • 805.237.7575 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m FRIDAY - SUNDAY: ep•och (noun) \’e-p k: a particular period of time marked by distinctive features or events. Be part of a new Epoch at York Mountain! Now open and pouring select ’07 and ’08 Rhône varietals, Zinfandel and Tempranillo wines. Open Friday - Monday from 11 a.m. - 5 p.m. or by appointment. It will be epic!

participating wineries First Crush Winemaking Experience

2995 Pleasant Road, San Miguel • 805.434.2772 • • WINE FESTIVAL HOURS: 10 a.m. - 4 p.m. FRIDAY & SATURDAY: Start Wine Festival Weekend with Paso Wine 101. A fun and informative introduction to the Paso wine region, its wines, how they’re made and how to taste them. Classes Friday at 4 p.m. and Saturday at 10 a.m. $25/pp. FRIDAY & SUNDAY: Walk the vineyard with our viticulturist and see the vines in bloom. Barrel sample wines aged in different types of oak and enjoy cheese pairings. Friday 12 - 4 p.m. and Saturday 10 a.m. - 2 p.m. $10/pp; Complimentary/members. SATURDAY & SUNDAY: Don’t just taste wines, blend them. Taste our premium Paso Robles wines, sharpen your palate and learn how to blend. Classes start at 2 p.m. $50/pp; $40/members. Includes tasting and cheese pairing.

Fratelli Perata

1595 Arbor Road, Paso Robles • 805.238.2809 • • WINE FESTIVAL HOURS: Friday & Saturday 10 a.m. - 5 p.m., Sunday 10 a.m. - 4 p.m. FRIDAY - SUNDAY: Five miles from Paso Robles, a little bit of Italy is found high among the hills near Highway 46 West. Fratelli Perata Winery, set among its vineyards, offers estate wines including Barbera, Sangiovese and Bordeaux blends. Big wines from a small winery. All estate, handcrafted wines since 1987. Join us Sunday for our open house. Wine and music, featuring new releases poured to the accompaniment of Mary Sue Gee’s music ensemble with songs from country Italian to opera. Wine Fest Ticketholders look for exclusive specials all weekend. $5/pp; Complimentary/Wine Club members. No appointment necessary.

Frolicking Frog

14490 San Miguel Road , Atascadero • 805.235.0191 • • WINE FESTIVAL HOURS: By Appointment Only FRIDAY & SUNDAY: Winery located on scenic Highway 41 West between Atascadero and Morro Bay. Meet the winemaker, Stu, among his handcrafted wines that journey to virtuous expectations, like a banquet feast!

FS Cellars

1337 Vendels Circle, Paso Robles • 805.226.8989 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Start your weekend off at FS Cellars! We will offer cheese and chocolate to pair with our premium wines! Complimentary to our guests! SATURDAY: Stop by our tasting room for delicious wines and special pricing, or visit our friendly staff at the Festival and get your VIP card from the winemaker to use at our tasting room another day. SUNDAY: Complimentary barbecue from 12 - 3 p.m. at the FS tasting room! Enjoy our premium wines and take advantage of the special discounts on all wines. Complimentary shipping to our California guests during the Festival!

Gelfand Vineyards

5530 Dresser Ranch Place, Paso Robles • 805.239.5808 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Home of the “Big Reds.” Visit our family boutique winery this Festival Weekend - one of only three weekends a year that we are open to the public. Sample our small production wines, all produced from our estate Cabernet, Syrah, Petite Sirah and Zinfandel vines.

Graveyard Vineyards

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6994 Estrella Road, San Miguel • 805.467.2043 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Back home again! Come see our new winery building and enjoy the breathtaking views while tasting our easy drinking wines like Paso Tombstone Red, White & Pink, Dark Phantom and Deliverance with picnic fare! SATURDAY: Same fun as Friday! Bring your fishing pole, relax and see if you can catch a wiley bass in the pond. Also, visit Graveyard at 1032 Pine Street in Downtown Paso all three days - next to the movie theatre. SUNDAY: Drink Deliverance while listening to Dueling Banjos and a fiddle or two. Big barbecue day! Reservations required. $15/pp; GV Club Members are our guests. No better way to end a beautiful weekend on our hilltop!

participating wineries GreMarK Vineyards

5325 Rancho La Loma Linda Drive, Paso Robles • 805.237.0154 • • WINE FESTIVAL HOURS: By Appointment Only FRIDAY - SUNDAY: A tiny microwinery producing only 500 cases a year, all of our grapes are estate grown and processed by the owner/winemaker. We offer delightful handcrafted wines of intense fruit and low tannins. Specializing in Cabernet Sauvignon, Bordeaux blends, Zinfandel, Pinot Noir, Viognier, Sauvignon Blanc and one of the few Ports in the county, made from five different Portuguese varietals. Special Festival discounts. There are just the two of us and we’re very friendly. Call for more information.

Grey Wolf Vineyards & Cellars

2174 Highway 46 West, Paso Robles • 805.237.0771 • • WINE FESTIVAL HOURS: 11 a.m. - 5:30 p.m. FRIDAY - SUNDAY: Extra discounts for WolfPack members. Join us throughout the weekend for an informal wine tasting during our regular open hours. The only “Lone Wolf” you’ll find here is our wine by that name! $5/pp. FRIDAY: Wine Club Night 6 - 8 p.m. Enjoy a “wolf-tail” party in a casual atmosphere of friends, wine and appetizers. $25/pp for guests and non-members; Complimentary/members. Reservations requested. Special discount evening. SUNDAY: Martin Paris Band live! Join the pack for a howling good time - winemaker Joe is firing up the barbecue and brick pizza oven, gather around and pair our wines with exotic pizza fare, friendly folks and music. $5/pp.

Halter Ranch Vineyard

8910 Adelaida Road, Paso Robles • 805.226.9455 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. SATURDAY: Join us at our tasting room and restored 19th century barn on our 1,000-acre ranch nestled in the coastal mountain ranges of Paso Robles and discover a piece of old California. Enjoy a mixed grill, our awardwinning estate grown wines, and new releases of Côtes de Paso Blanc and Côtes de Paso Rouge. $10/pp. SUNDAY: Enjoy our El Pecado (estate late harvest Syrah) and Vin de Paille (made in the Italian Vin Santo style) dessert wines paired with special cookies and chocolates (made locally) at our tasting room, set in a beautiful garden with large oak trees. $10/pp.

HammerSky Vineyards

7725 Vineyard Drive, Paso Robles • 805.512.4161 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY & SATURDAY: Experience the breathtaking views and incredible estate wines from this 100-year-old property. Visit our newly built tasting room just opened to the public. Herb infused butters with handcrafted artisan breads and hors d’oeuvres will be served all weekend. Enjoy a picnic in the vineyard or reserve a gourmet picnic basket prepared and waiting for your arrival. Case and merchandise discounts will be offered. $10/pp; $5/Wine Club members and Wine Festival Ticketholders.

Hansen Winery

5575 El Pomar Drive, Templeton • 805.239.8412 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Come visit our winery and experience a four-year vertical pouring of some of the best Cab Sauvignon in the area! Enjoy some cheeses and chocolate pairings. SATURDAY & SUNDAY: Come on by the winery and enjoy the afternoon barbecue with the winemaker and his staff. Always a fun time!

Harmony Cellars

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3255 Harmony Valley Road, Harmony • 805.927.1625 • • WINE FESTIVAL HOURS: 10 a.m. - 5:30 p.m. FRIDAY: Tapas on the Terrace. Find Harmony on the eve of Wine Festival whirlwind. Relax and enjoy succulent Spanish small plates, Chuck’s lively wines and Kim’s famous Sangria on our hilltop patio. Fire pits and blankets provided to keep you cozy. 5:30 - 8 p.m. $28/pp; $22/Club. Reservations required. SUNDAY: Open Air Market in Harmony! Grab a glass of wine and taste your way through our very own gourmet farmer’s market. Local vendors will be sampling and selling gourmet breads, artisan cheeses, olives, oils, produce, sea salts, sweets and more! 11 a.m. - 4 p.m. No reservations.

participating wineries Hearst Ranch Winery

442 SLO San Simeon Road, San Simeon • 805.927.4100 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Stroll on over to the Park Ballroom in Downtown Paso Robles after the RESERVE tasting and be the first to experience our new limited releases. Enjoy a relaxing social atmosphere with great music, tapas and special prizes. 6 - 9 p.m. $45/pp; $35/Wine Club. Limited tickets available, reservations recommended as they are not guaranteed at the door. SATURDAY & SUNDAY: Escape the heat and spend a day on the beautiful San Simeon coast in our private cove. Bring a picnic lunch or purchase a specialty sandwich from the famous Sebastian’s Deli (as featured in Sunset Magazine). You will not want to pass up this unique ocean front view ... not to mention our new releases!

Hearthstone Vineyard & Winery

5070 Vineyard Drive, Paso Robles • 805.238.2544 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Avoid the hub-bub of Downtown and stop by and savor our blends of Rhône, Bordeaux and Italy, as well as our Pinot Noir and Zinfandel, all estate grown. Enjoy a glass on the patio while taking in the landscape. SUNDAY: Wrap up the weekend with tacos al pastor, live music and great wine! $15/pp includes tasting; Complimentary/Club members.

Hidden Oak Winery

4671 South El Pomar, Templeton • 805.237.9315 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Complimentary tasting all weekend. We are a small boutique winery offering Gold and Double Gold winning wines. Ticketholders will receive an additional 10% discount. SATURDAY: Barrel tasting of our future Gold Medal winners. Taste the newly released Zinfandel, Encanto and Petite Sirah. Barbecue and music from 1 - 4 p.m. SUNDAY: Relax and enjoy the views while getting complimentary tastings and weekend discounts. Try our 2006 Merlot in the box, you won’t be disappointed. See our Web site for more information.

Hunt Cellars

2875 Oakdale Road, Paso Robles • 805.237.1600 • • WINE FESTIVAL HOURS: 10:30 a.m. - 5:30 p.m. FRIDAY: Gourmet winemaker dinner paired with our multi-Gold Medal cult wines. Taste why critics rave about our highly acclaimed wines, followed by a live concert. $85/pp; $75/Wine Club. Reservations required. SATURDAY: Join the Hunt family for a memorable winemaker dinner featuring the ultimate in fine dinning: six course dinner, acclaimed chef and live music after dinner. Seating is limited due to popularity. $85/pp. SUNDAY: Hunt Cellars will be serving our famous complimentary appetizers, award-winning wines and barrel samples. 12 - 3 p.m. Bring the whole family and picnic on our spacious decks for a day of fun!

J Dusi Wines

635 North Main Street, Templeton • 805.451.7944 • • WINE FESTIVAL HOURS: By Appointment Only FRIDAY - SUNDAY: J Dusi Wines will be pouring at the Wine Festival in the Downtown Park. We will be sharing a great summer 2010 Pinot Gris, new vintages and all new blends! There is no tasting room, so please e-mail or check the Web site for private events for Wine CLuB 101 members!

J&J Cellars

2850 Ranchita Canyon, San Miguel • 805.467.2891 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Come to J&J Cellars for good times, exciting new releases and the best case sale ever! Enjoy our premium estate grown wines and tasty treats. Linger and enjoy our warm hospitality and beautiful picnic area with Bocce Ball court. Come explore the Pleasant Valley Wine Trail for a unique experience! SUNDAY: Come to the perfect picnic! Join us for a relaxed afternoon of music by the Mighty Croon Dogs and our award-winning wines accompanied by a sumptuous Mediterranean feast. 12 - 4 p.m. $35/pp; $30/Inner Circle includes first glass of wine. To book e-mail or call 805.467.2891.

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participating wineries J. Lohr Vineyards & Wines

6169 Airport Road, Paso Robles • 805.239.8900 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY: Help us celebrate our Winery of the Year award with a Mexican fiesta barbecue by Me and the Hound Catering and Los Caporales strolling mariachis. 6 - 8 p.m. $55/pp; $45/Club members. Reservations required. SATURDAY: Sample new releases and then visit us Downtown at the Park. Club members can enjoy a VIP facility tour and taste limited release wines at 11 a.m. and 12:30 p.m. No reservations required. SUNDAY: Sit on a patio overlooking the vineyards while enjoying a buffet brunch by Cahoots Catering, including an omelet bar, cider glazed ham and much more! 10:30 a.m. - 12 p.m. $45/pp; $35/Club. Reservations required.

Jack Creek Cellars

5265 Jack Creek Road, Templeton • 805.226.8283 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Springtime in the vineyard, what more could you ask for! Nestled inthe lovely westside, Jack Creek Cellars creates luxurious, single varietal wines made with 100% estate fruit from the handtended vines framing our winery. Pinot Noir, Chardonnay and Syrah, the perfect varietals for the cool microclimate where our family vineyard and winery are settled. Come join us as we pour our new releases, some special library selections and small bites artfully paired with the wines. Wine, camaraderie and, again, the wine. Doug and I will look forward to seeing you and sharing our dream.

Jada Vineyard & Winery

5620 Vineyard Drive, Paso Robles • 805.226.4200 • • WINE FESTIVAL HOURS: 11 a.m - 5 p.m. FRIDAY: Put another candle on our birthday cake! Celebrating Jada’s Third Birthday! Kick off Friday with our new releases and old favorites. Breathtaking views and excellent customer service will enhance your tasting experience. $10/pp tasting fee includes gourmet cheese pairing and a Jada logo glass to take home. SATURDAY & SUNDAY: Jada’s Third Birthday Wine Festival Celebration continues with new releases. Come by and enjoy a piece of Jada birthday cake to boot! Great wines and customer service are sure to make you a believer and a fan. The $10/pp tasting fee includes gourmet cheese pairing and a Jada logo glass to take home.

JUSTIN Vineyards & Winery

11680 Chimney Rock Road, Paso Robles • 805.238.6932 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY: Guest Chef Dinner featuring Beard Award winner Barbara Lynch of No. 9 Park in Boston, MA. 6:30 p.m. $150/pp inclusive; $120/JUSTIN Wine Society. Reservations at 805.238.6932 ext. 3224. SATURDAY & SUNDAY: Taste the newly released 2008 ISOSCELES. Join us for reserve tastings at 11 a.m., 1 and 3 p.m. featuring reserve Tempranillo, SAVANT and other library selections. Tour the wine caves at 10:30 a.m., 12:30 and 2:30 p.m. SATURDAY & SUNDAY: Deborah’s Room offers nightly dinners and al fresco weekend lunches on our wishing well patio. Open for lunch on Saturday and Sunday 12 - 4 p.m. Full deli case available for picnic lunches seven days a week.

Kenneth Volk Vineyards

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2485 Highway 46 West, Paso Robles • 805.237.7896 • • WINE FESTIVAL HOURS: 10:30 a.m. - 5 p.m. FRIDAY: Get a ticket to the First Annual BBQ & Blues party with KVV and Lone Madrone! Gnosh on barbecue delights and enjoy live blues in the Fat Cat Farms garden. $75/pp. 805.237.7896 or for tickets. SATURDAY: Join us for our First Anniversary in the Paso Robles tasting room! Bring your Wine Festival Ticket by to spin the prize wheel! Enjoy a glass of KVV wine with your picnic in the Fat Cat Farms garden. SUNDAY: Enjoy live music in the Fat Cat Farms garden and great wines! Bring your Wine Festival Ticket by to spin the prize wheel and sample wood-fired pizza by Cirro. 11 a.m. - 3 p.m.

participating wineries Kiamie Wine Cellars

1111 Riverside Avenue, Suite 102, Downtown Paso Robles • 805.226.8333 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m.  FRIDAY - SUNDAY:  We blend grapes from distinctive westside vineyards into wines of expression and uncompromising quality. Visit our beautiful Downtown tasting room to sample the anticipated spring release wines. FRIDAY: Dinner with Kiamie owners and master chef André Averseng. Join us for an intimate four course dinner paired with our newest spring releases. 7 p.m. $85/pp; $70/Wine Club. Space is very limited. SATURDAY: Visit us in Downtown for the Annual Paso Robles Wine Festival at the Park! Bring your Wine Festival ticket to our tasting room and receive complimentary wine tasting and special discounts.  


9515 Chimney Rock Road, Paso Robles • 805.227.0111 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: We won’t be pouring at the Park this year, so be sure to come and check out the offerings in our new tasting room on Chimney Rock Road. We will be pouring all of our current release wines (including those available to Wine Club members only) for $7/pp; waived for Wine Club members or with any wine purchase. We’ll also have small bites and samples of our estate olive oil and Syrah jelly throughout the weekend. The kitchen will be open for lunch and snacks paired with kukkula wines, so make kukkula your lunch time stop!

L’Aventure Winery

2815 Live Oak Road, Paso Robles • 805.227.1588 • • WINE FESTIVAL HOURS: 11 a.m. - 4 p.m. FRIDAY - SUNDAY: Stephan and Beatrice invite you to visit us at the winery and enjoy a tasting of Stephan’s artisan, handcrafted Paso blends. You can also find us in the Park where we will be pouring our 2010 Rosé, as well as another wine or two.

La Fête

8530 Vineyard Drive, Paso Robles • 805.226.0186 • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Opening Weekend! La Fête translates to an elaborate feast or celebration. We believe every day is a celebration when blessed with great food, wine and friends. Celebrate Wine Festival by stopping by to enjoy our “foodie” wines along with gourmet treats and olive oils at Pasolivo’s olive ranch. Experience the old world of wine (casual, memorable and eco- friendly) by filling, or refilling, your own bottle of wine at our “filling station,” then enjoy a picnic on-site, or continue “La Fête” at home!

Laraneta Winery

2602 Templeton Road, Templeton • 805.434.5090 • • WINE FESTIVAL HOURS: 11 a.m. - 4 p.m. FRIDAY - SUNDAY: We are a small family owned and operated winery. We welcome you to enjoy our awardwinning estate wines surrounded by our vineyards, lunch in our picnic arbor, or take a tour of the vineyards and olive orchard. Located in Templeton, seven minutes from Paso Robles and only five minutes from the 101, we also offer you our award-winning olive oils and Honey Oak House B&B, to make your visit a True Wine Country Experience. Winery grand opening is planned for May 2011 so come by and say hello. Contact us to arrange a private tasting, vineyard tours or B&B reservations at 805.434.5090, 805.434.5091 (B&B).  

Le Vigne Winery

5115 Buena Vista Drive, Paso Robles • 805.227.4000 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY - SUNDAY: Friday: Winemaker Dinner, 6:30 - 9:30 p.m.: Master Italian chef Walter Filippini and chef to the stars Robert VanHouten present 2009 Le Vigne Tennat with cassoulet with duck confit, prime rib, jumbo black tiger shrimp, ahi tartare, insalata di mare, panzanella toscana, zuppa del contadino, gnocchi della nonna, porchetta al rosmarino, smoked wings, Alaskan salmon and assorted desserts. $65/pp with wine. Sunday: Brunch, 10 a.m. - 2 p.m. Bottomless mimosa/bellini. $25/pp. Sunday: La Tavola della Famiglia Cooking Class, 2 - 3 p.m. Learn to make duck cassoulet $15/pp. Saturday - Sunday: Cheese pairing. $5/pp. Case sales, complimentary barrel tasting and Saganaki fondue.

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participating wineries Locatelli Vineyards & Winery

8585 Cross Canyons Road, San Miguel • 805.467.0067 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Beautiful views and peaceful countryside await you this weekend at Locatelli Vineyards, celebrating over a decade in the wine business. Enjoy an intimate tasting room experience as the owners pour their wines and share their stories. From barrel sampling to good eats and many estate wines in between – including the newest release, a very special collector’s edition wine label to benefit Historic Old Mission San Miguel. Located just minutes off Highway 101. As the northern most winery in Paso Robles AVA and member of the Pleasant Valley Wine Trail, Salut!

Lone Madrone

2485 Highway 46 West, Paso Robles • 805.238.0845 • • WINE FESTIVAL HOURS: 10:30 a.m. - 5 p.m. FRIDAY: Join us for the First Annual BBQ & Blues party with Lone Madrone and KVV! Featuring winemakers on the barbecue and live blues in the Fat Cat Farm garden. $75/pp. 805.238.0845 or for tickets. SATURDAY: We’ll see you at the Park or at the tasting room! Wine Festival ticket = 10% discount on all wine purchases! Enjoy the Best of the West: Lone Madrone, KVV and Fat Cat Farm, the best place to Eat, Drink & Be Merry! SUNDAY: Celebrate the First Anniversary of KVV and Fat Cat Farm with us! Live music in the garden, woodfired pizza by Cirro (11 a.m. - 3 p.m.) and great wines! Bring your Wine Festival ticket for 10% discount on all wine purchases.

Maloy O’Neill Vineyards

5725 Union Road, Paso Robles • 805.238.6430 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Experience handcrafted quality and big red wines. Sample some savory treats and enjoy the beautiful view as you taste new release wines. We will be featuring artwork by Pat Cairns. SUNDAY: Join us for a traditional barbecue lunch from 12 - 3 p.m. $10/pp; $5/Cellar Club and Wine Festival Ticketholders. Reservations recommended.

Meridian Vineyards

7000 Highway 46 East, Paso Robles • 805.226.7133 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. SATURDAY: Stop by for our limited release wine tasting ($5/pp, refunded with purchase). Upgrade your tasting with a chocolate or wine pairing ($10/pp). Enjoy complimentary olives, oils, breads and bites. Join our complimentary vineyard tour at 10 a.m. or 12 p.m. and ride on our covered tractor trailers while sipping great wine! SUNDAY: Got cheese? Enjoy exclusive wines, artisan cheeses and gourmet fondue with delectable dippables, such as French bread, apples, fresh veggies, meatballs and more. Join the pros from Vivant Fine Cheese for a fun cheese and wine pairing lesson at 10 a.m. or 12 p.m. Only $10/pp, includes logo glass and cheese tasting.

Midnight Cellars

2925 Anderson Road, Paso Robles • 805.239.8904 • • WINE FESTIVAL HOURS: 10 a.m. - 5:30 p.m. SATURDAY: “Midnight Idol” is back! Simon Cowell will regret missing it! Karaoke with Jerry Craig as our DJ, wine and dinner will be served. There will be prizes, so come sing your heart out and show our winemaker what you’re made of. We heard enough of him last year! 6 - 9 p.m. $50/pp; $40/Wine Club members. SUNDAY: Wine Festival is not complete without Mary Jane’s meatballs! Come join us in the tasting room. We will also have the wonderful music of Tim Jackson from 1 - 4 p.m. Wine Fest Ticketholders receive complimentary tasting and 10% discount on wine purchase.

Minassian-Young Vineyards

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4045 Peachy Canyon Road, Paso Robles • 805.238.7571 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: MYV invites you to taste dry-farmed Zins and Rhônes from westside Paso de Robles. Our wines are produced in a consistent manner, where differences arise from variables we cannot control: temperature and rainfall. This approach ensures that every vintage is representative of the terroir for each vineyard. Tasting fee $5/pp; Complimentary/MYV Wine Club members.  

participating wineries Mitchella Vineyard & Winery

2525 Mitchell Ranch Way, Paso Robles • 805.239.8555 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Sip, savor and delight in our handcrafted award-winning wines paired with delicious hors d’oeuvres. Preview our new releases, tour the vineyard or just relax and enjoy the views. Sunday build your own legendary hot dog; we mapped out the best from NY to LA and in between. We’ll have all the fixings so you can create a new favorite while listening to live music on the patio from 12 - 3 p.m. $5/pp; Complimentary/Club members and Wine Fest Ticketholders. Mention this and receive a 10% wine discount. “Life is an Adventure, Drink Wine!”™

Mondo Cellars

3260 Nacimiento Lake Drive, Paso Robles • 805.226.2925 • • WINE FESTIVAL HOURS: Friday & Saturday 11 a.m. - 9 p.m., Sunday 11 a.m. - 6 p.m. FRIDAY: Sunset Happy Hour: Live music from 6 - 9 p.m., Chef Brett caters gourmet appetizers ($7 - $10) from 5 - 8 p.m. Specials on Mondo wine by the glass and bottle. The place to be on Fridays in Paso Robles. SATURDAY: Live music at the tasting room from 2 - 5 p.m. and 6 - 9 p.m. Complimentary barbecue pork, sausage, tri-tip and chicken from 12 - 4 p.m. Best views in all of Paso Robles. Come on up after the Festival for some fun. SUNDAY: Wine and cheese pairings all day. Complimentary. Big discounts for Wine Festival attendees. Come sip wine on the patio and enjoy the most stunning views in all of Paso Robles.

Moonstone Cellars

801 Main Street, Suite C, Cambria • 805.927.9466 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: We are expanding our gastronomic offerings and possibly our waistlines! We figured one three hour cruise on beautiful Morro Bay aboard the Papagallo II was not enough. Sooo, how about two nights of pure epicurean enchantment on the idyllic waters of Morro Bay? Friday night will be a plush pairing of Moonstone’s finest and Chef Leonard’s ingenious tapas, only to be topped by a lavish Saturday night winemaker’s dinner with our reserve wines and Chef Leonard’s exuberant cuisine. Our past nautical excursions have all been SRO so get your reservations in early. Ship leaves at 6 p.m.! Call for more information.

Nadeau Family Vintners

3860 Peachy Canyon Road, Paso Robles • 805.239.3574 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: No bands, no barbecue, no bull! We will be pouring huge, mountain-grown Zins, including Critical Mass, along with austere Rhône varietals served complimentary all weekend! Can it get any better then that? It can! Relax in the sun on our deck overlooking the vineyard with your picnic lunch, aahh. SUNDAY: Have a sweet tooth? We have the answer! Come by and sample our fruit-driven Zins, including Critical Mass, paired with a complimentary Sinfully Divine truffle bite. These sweet morsels are akin to the infamous Zin Bombs and should not be missed! Truffles served Sunday while they last.

Nichols Winery & Cellars

5115 Buena Vista Drive, Paso Robles • 310.904.3061 • • WINE FESTIVAL HOURS: 11 a.m. - 4 p.m. FRIDAY - SUNDAY: Barrel tasting at Nichols Winery & Cellars all weekend. Nichols Winery is a world famous award-winning boutique winery of Zinfandel, Primitivo, Cabernet Sauvignon, Cabernet Franc, Merlot, Meritage, Syrah, Petite Sirah, Sauvignon Blanc, Chardonnay and Pinot Noir. Discounts of up to 25% if you join the Nichols Wine Club. Nichols brands are Nichols, Soleil & Terroir, and Silver Fox. International awardwinning wines! Winery tours are available. Learn how an award-winning winery makes small boutique lots of great international acclaimed winery brands. Wine is art you can consume.

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participating wineries Niner Wine Estates

2400 Highway 46 West, Paso Robles • 805.239.2233 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Before, after or during the Wine Festival, come and taste with us at our beautiful Hospitality Center on the Paso Robles westside. Bring in your ticket stub and taste for half price! SATURDAY: Come join our team in the Downtown Paso Robles Park for another great year of wine, food and fun! We will be pouring some of our latest releases in addition to a few special selections. SUNDAY: Relax and unwind after the Wine Festival with a special Winemaker’s Brunch event by local favorite, Dining with André. Two seatings - 11 a.m. and 1 p.m., $42/pp plus tax. Please call 805.239.2233 to reserve!

Opolo Vineyards

7110 Vineyard Drive, Paso Robles • 805.238.9593 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY: Join us on top of the world at our gorgeous westside vineyard for the best party in town. Dance the night away as you enjoy some of the finest food and, of course, fabulous Opolo wines. $75/pp; $60/Wine Club. Call to make your reservations today. SATURDAY & SUNDAY: While everybody is at the Park, we’ll be having a party of our own out on the tasting room patio. Enjoy carne asada and carnitas tacos, whole roasted lamb, beans, salad and all of the fixings! $12/pp; Complimentary/Wine Club. No reservations required.

Ortman Family Wines

1317 Park Street, Downtown Paso Robles • 805.237.9009 • • WINE FESTIVAL HOURS: Friday & Saturday 11 a.m. - 7 p.m., Sunday 11 a.m. - 6 p.m. FRIDAY & SATURDAY: The “Ortman Speakeasy” will rock throughout the weekend. See what wine was like when it was on the run, when the Prohibitionists ruled the day but couldn’t stop the party! Festival Ticketholders get 15% savings on wine purchases; Club members get 30% discount on all wines and 10% wine savings for all others! SUNDAY: Join us as we rock back to Prohibition times for our Bootlegger’s Brunch hosted by Winemaker Matt “Mad Man” Ortman, with fine retro cuisine and cool drinks to match. Don your finest Roaring-Twenties attire and join the fun! $20/pp; Complimentary/Club members. Make reservations to 805.237.9009 or

Oso Libre Winery

7383 Vineyard Drive, Paso Robles • 805.238.3378 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY & SUNDAY: Experience our vines, wines and Angus. Enjoy a special aged Gouda cheese pairing, along with our estate and library wines and our unique varietals and blends. Watch our pasture raised Black Angus and vineyard sheep grazing on our SIP (Sustainability In Practice) certified property. SATURDAY: Join our family and world renown artist, Frank Armitage, for an afternoon in the vineyard. Frank will create art on our patio while you enjoy a special three cheese pairing and exclusive barrel tasting of the Oso Libre Solera. Watch our Angus and sheep enjoy the spring on our working ranch.

PasoPort Wine Company Inc.

5940 Union Road, Paso Robles • 805.239.2229 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Join us for an intimate winemaker dinner under the stars! Enjoy the wines of both PasoPort and Per Cazo Cellars paired beautifully with a multi-course dinner. Call for reservations, seating is limited. Visit our Web site for details. $100/pp; $85/Wine Club. FRIDAY - SUNDAY: You won’t want to miss this weekend! Stop by and enjoy our new release of Ports and barrel sample our upcoming releases. Once again, we’ll have the grill fired up offering tapas-style bites, and of course chocolate and cheese too. Bring your Wine Fest Ticket and receive 10% off your wine purchase.

Peachy Canyon Winery

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1480 North Bethel Road, Paso Robles • 805.239.1918 • • WINE FESTIVAL HOURS: 11 a.m. - 5:30 p.m. FRIDAY & SATURDAY: Join us for wine specials all weekend. Sample from our full tasting list and prerelease wines too! Complimentary tasting Friday and Saturday. SUNDAY: Unwind after a busy day in the Park. Visit our Old School House tasting room for a picnic on our lawn and live music in our gazebo from 12 - 3 p.m. Doug Beckett will be firing up the grill for a Peachy Canyon barbecue. $5/pp includes wine tasting, a logo glass, live music and food. Blankets and chairs are welcome.


participating wineries Pear Valley Vineyard

4900 Union Road, Paso Robles • 805.237.2861 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Need a good Distraction? Come to Pear Valley. Relax and enjoy our family-owned vineyards and hand-picked, handcrafted, award-winning wines while we offer complimentary tasting and case specials with some wines as low as $60 per case. Saturday beginning at 1 p.m. there will be fun live music by guitar wizards Billy and Charlie. Also available Saturday is a tri-tip barbecue plate (sandwich, beans and salad) for $10/pp; $5/Distraction Club member. Show your Festival Ticket to receive a 15% discount on wine purchase (discount not applicable to wines on special).

Penman Springs Vineyard

1985 Penman Springs Road, Paso Robles • 805.237.7959 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: We are pouring at the RESERVE tasting and in the Park, and the winery will open all weekend for our special combination of views, hospitality and consistently award-winning estate grown wines. Wine specials are available, particularly for Festival attendees. Come, Taste the Art at Penman Springs! SUNDAY: $5 donation to the North County Humane Society entitles you to enjoy the afternoon at Penman Springs: top of the hill view, wine tasting, fajitas by the Down South Gang and Craig Ingalls on the guitar. And a little homemade beer to cut the heat! Festival attendees enjoy special discounts.

Per Cazo Cellars

5325 Vineyard Drive, Paso Robles • 805.227.6585 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Dine under the stars feasting on a multi-course dinner paired with wines by renown winemaker Steve Glossner. Limited seating available for this intimate evening. 7 p.m. Call for reservations 805.227.4949. FRIDAY - SUNDAY: Come experience our handcrafted wine while relaxing under the oaks that grace the property. Usually only available by appointment, we will be offering an array of well paired small tastes.

Pianetta Winery

829 13th Street, Downtown Paso Robles • 805.226.4005 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY: Join us for a Top Gun & Tacos evening. A “Top Gun” themed movie night at the Pianetta Downtown tasting room. Tacos, salsa and Pianetta wines. $15/pp; $10/members includes food and one glass of wine, additional wine can be purchased at a discounted rate. Unwind and relax as you come into town! SATURDAY: Pre-Park Reception just steps away from the Downtown Park. Trying to avoid the crowds in the Park? So are we! Join us for an olive oil tasting, also taste some of our newest wines. Enjoy the benefits of membership, special discounts with membership sign ups! Complimentary wine delivery to local hotels.

Pipestone Vineyards

2040 Niderer Road, Paso Robles • 805.227.6385 • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: No castle. No cute tasting bunnies (Jeff is sort of cute). No pesticides. No sweet insipid wines. No 17% alcohol. No pretensions. No billions. No French accent. No soil erosion. No Chardonnay. What we do have: an honest Yankee farmer, un-manipulated Rhônes and Zinfandel that match our Mediterranean climate, true varietal character and a sense of place (Templeton Gap). We’ll show you great hospitality. Special reserve tasting all weekend! Saturday: Wood-fired pizza oven 12 - 3 p.m.! Come out for lunch before heading to the Park. Sunday: Complimentary “Dip-till-you-Drop” snack bar. Open all weekend.

Pithy Little Wine Company

1037 Chorro Street, San Luis Obispo • 805.546.1059 • • WINE FESTIVAL HOURS: Friday & Saturday 12 - 7 p.m., Sunday 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Visit our tasting room located in downtown San Luis Obispo. Wine Festival guests present your Festival Ticket to receive a complimentary wine tasting and discount of 15% on regularly priced items. FRIDAY: Join us for a première, a red carpet wine release, as we launch our first ever wine blend. Enjoy light nibbles, as well as a swag bag with a bottle of the wine to take home and special gift. Tickets $25/pp. SUNDAY: VIP Secret Sale. Wine Festival guests are invited as our VIPs to enjoy exclusive savings. VIPs shop privately 10 a.m. - 12 p.m. before regular hours. Sale details will remain a guarded secret until Sunday.

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participating wineries Pomar Junction Vineyard & Winery

5036 South El Pomar Road, Templeton • 805.238.9940 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m., open until 9 p.m. Thursday, Friday & Sunday FRIDAY - SUNDAY: Kick off the Festival Weekend early with a Wednesday winemaker dinner at Robert’s Restaurant. $65/pp; $55/Club. Thursday night enjoy local acoustic talent, bring a picnic and enjoy wines by the glass/bottle. 5:30 p.m. Complimentary. All aboard for Train Wreck Friday, our summer concert series. Barbecue dinner is available to purchase or bring your own, wines by the glass/bottle. 5:30 p.m. $10/pp; Complimentary/members. Saturday come see us at the Park or visit us at the tasting room. Sunday see Incendio live! 4:30 p.m. concert is complimentary, al pastor tacos. $15/pp. Vineyard, winery tours and barrel samples.

Pozo Valley

2200 El Camino Real, Santa Margarita • 805.438.3375 • • WINE FESTIVAL HOURS: 12 - 5 p.m. FRIDAY - SUNDAY: Complimentary tasting! Huge wine sales all weekend long! Escape the crowds and visit Pozo Valley’s tasting room located right off of Highway 101 in Santa Margarita between Paso Robles and San Luis Obispo. Come and experience the rustic charm our tasting room has to offer!

Pretty-Smith Vineyards & Winery

13350 River Road, San Miguel • 805.467.3104 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Pretty-Smith will be offering a unique opportunity to taste a multi-vintage selection of the estate grown, barrel select, Bordeaux-style blend known as Palette de Rouge. A four bottle bundle will be available all weekend long for just $80, a t-shirt will be included with the bundle while supplies last. Case specials as low as $75/case on close-out wines will be offered as well. Come on out to Pretty-Smith, located at the northern tip of the Pleasant Valley Wine Trail, for the soft, smooth and silky wine. $5/pp tasting fee fully refundable with wine purchase.


5424 Vineyard Drive, Paso Robles • 805.226.2800 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Join Kevin and Genoa Riley as they celebrate their one year anniversary! Enjoy handcrafted wines along with small bites throughout the day. Tasting $7/pp; Complimentary/members, you keep the glass. FRIDAY: Taste the very best of Proulx at the RESERVE event in the Park from 3:30 – 6 p.m. SATURDAY: Be sure to stop by the Proulx booth at the Grand Tasting in the Park to sample the Proulx line up.

Ranchita Canyon Vineyard

3439 Ranchita Canyon Road, San Miguel • 805.467.9448 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Come out to Ranchita Canyon to visit our newly remodeled tasting room, and enjoy the far reaching views while tasting our handcrafted estate wines. Our patio has been expanded, so you can relax and enjoy the complimentary appetizers available all weekend. We will be pouring our popular Old Vine Zinfandel and Old Vine Petite Sirah, along with some Bordeaux varietals and unique blends. We are a family owned and operated vineyard and winery, and are fortunate that our hillside location, soils, viticulture practices, etc., are great for growing premium wine grapes. Stop by and meet the family and friends!

Rangeland Wines

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8355 Vineyard Drive, Paso Robles • 805.835.5424 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Meet owners Laird and Lisa Foshay, and winemaker Shannon Gustafson pouring Rangeland Wines at Thacher Winery. We’ll be releasing our 2010 Flora Rosé just in time for summer. We will also be pouring our 2008 red wines along with barrel samples of newer wines. Find out more about our special Wine Club discounts, up to 30%, for estate grown Adelaida Springs Ranch grass-fed beef. $5/pp tasting fee.

participating wineries Red Soles Winery

3230 Oakdale Road, Paso Robles • 805.226.9898 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Stop by our cozy tasting room nestled in our vineyards to taste our newly released red and white wines, along with a few surprises that you won’t want to miss. We will be grilling tri-tip for sandwiches and offering cheese samples for wine pairings, all complimentary with tasting fee. Wine Festival Ticketholders will receive a complimentary Red Soles Wine Festival t-shirt with the purchase of two bottles of wine. Saturday evening we will be having a Hawaiian Luau, complete with Luau pig and Aloha shirt contest. For more information visit our Web site.

RIO SECO Vineyard & Winery

4295 Union Road, Paso Robles • 805.237.8884 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY & SATURDAY: Get your wine tasting fix here at RIO SECO where fine wines and friendly people make your visit to wine country memorable. Talk wine, food and baseball with Ex-Major League Baseball scout Tom. Smoked olives and barbecue treats, great discounts and super sales all weekend long! SUNDAY: Serving complimentary barbecue with all the fixins’ 1 - 4 p.m. while enjoying live music and new summer releases. Wine Club pick ups too! See you at the barbecue pit!

Riverstar Vineyards

7450 Estrella Road, San Miguel • 805.467.0086 • • WINE FESTIVAL HOURS: 11 a.m - 5 p.m. FRIDAY: Barrel samples. Be tantalized by Twilight, a new Port-style wine infused with just the right touch of chocolate. Want a fab Cab? Sample our ‘09 Cabernet with cheese! $5/pp; Complimentary/Stargazers. SATURDAY: We don’t want to miss a day at the Park or miss seeing you! Stop by our table for tastings of our award-winning wines and receive a 10% discount ticket on RiverStar tasting room items good for 5/22. SUNDAY: Tri-tip dinner, a Central Coast fav and ours, served with Betty’s Famous Chili, salad, bread, homemade brownies and a glass of wine. Dance it off with live music on our scenic patio. $25/pp; $15/Stargazers.

RN Estate Vineyard & Winery

7986 North River Road, Paso Robles • 805.610.9802 • • WINE FESTIVAL HOURS: By Appointment Only FRIDAY - SUNDAY: We will be offering vineyard tours and tastings by appointment only. FRIDAY: We will be pouring at the RESERVE event from 3:30 - 6 p.m. in the Park. SATURDAY: We will be at the Grand Tasting in the Park from 2 - 6 p.m. pouring our food friendly Pinot Noirs, and red Bordeaux and Rhône-style blends.

Robert Hall Winery

3443 Mill Road, Paso Robles • 805.239.1616 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY - SUNDAY: Join our Tenth Anniversary and “Golden State Winery” Celebration! Daily award-winning wine tasting, underground wine cavern tours and barrel sampling. Wine specials throughout the weekend. FRIDAY: Try your hand with lady luck at our very own “Casino Royale” complete with gaming tables and dealers! Tapas menu, wine ticket, live music and gaming chips. 6 - 10 p.m. $65/pp; $55/Cavern Club members. SUNDAY: Our Spring Cavern Club Extravaganza! Live music, wine and food pairing, and a special tasting of our library wines from the past decade. Complimentary/Cavern Club members.

Rockin’ R Winery

8500 Union Road, Paso Robles • 805.835.8529 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY: Start your weekend by Rockin’ into R-boutique family winery before you check in to your hotel. We won’t be in the Park, so come see us! Free tasty antipasti complements our Super-Roblan wine blends. SATURDAY: Too small for the Park, but R-tasting room music will be Rockin’, R-tasty wines Rollin’ on your palate, R-BBQ grillin’ and R-Fan Club chillin’: Doesn’t that sound thrillin’? Come get “Satisfaction.” SUNDAY: Don’t leave town until you have tried our awesome blends: Sweet Emotion, Harvest Moon, Kiss from a Rosé, Synchronicity, Nirvana, Smokin’ and more! Become a Rock-R for amazing back stage discounts.

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participating wineries Rocky Creek Cellars

8687 Apple Road, Templeton • 805.238.1919 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY - SUNDAY: Rocky Creek Cellars is offering wine lovers a great Wine Festival special. All of RCC handcrafted red wines will be 35% discount on case purchases! SATURDAY & SUNDAY: Rocky Creek Cellars is welcoming wine lovers from near and far to join us for Wine Festival Weekend. We will be showcasing our handcrafted aged red wines. Spend the afternoon pairing your wine with some western-style barbecue. We also have live music playing from 12 - 5 p.m. Join RCC for a wine packed weekend!

Rotta Winery

250 Winery Road, Templeton • 805.237.0510 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. SATURDAY & SUNDAY: Cheese, crackers and wine tasting! SATURDAY & SUNDAY: Live music, cheese and crackers, and wine tasting! The music will play from 3 - 6 p.m.!

Roxo Port Cellars

810 11th Street, Downtown Paso Robles • 805.464.0922 • • WINE FESTIVAL HOURS: Friday & Saturday 12 - 10 p.m., Sunday 12 - 6 p.m. FRIDAY - SUNDAY: Join us at our chic tasting room located in the Meritage Wine Tasting Lounge, across the street from the Park in Downtown Paso Robles. We will be celebrating Wine Festival with pairings, barrel samples and new releases of our ultra-premium California Port. Bring your Wine Festival Tickets for complimentary tastings and other specials! Live music on Friday and Saturday night. Come celebrate Wine Festival with Roxo Port Cellars!

San Marcos Creek Vineyard

7750 Highway 101, Paso Robles - 805.467.9260 - - WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Visit Paso’s most uniquely beautiful tasting room and start your weekend off right with us. Relax on our scenic terrace overlooking the vineyards, sipping our fine estate wines! Case specials all weekend! SATURDAY: Get off the beaten path and spend the afternoon with us before heading over to the Park. Bring your lawn chairs and enjoy live music and the best tri-tip barbecue lunch you have ever had! Barrel tasting available on the patio. SUNDAY:  Come “wine” down your Festival Weekend with us. Live music and complimentary appetizers all afternoon. Wine Festival ticketholders will enjoy complimentary tasting and a 10% discount on wine purchases. Just present your ticket!  

Sarzotti Winery

180 Bella Ranch Road, Templeton • 805.226.2022 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY & SUNDAY: The Sarzotti family is a completely hands-on operation with generations of experience. We manage and control all aspects of our vineyard and winery production. All weekend relax and enjoy complimentary tasting, including our new releases. Join us Saturday and Sunday for a famous barbecue prepared by the Sarzotti family with live music and entertainment. Come spend the day with us and see the love and passion we have for our small family operated boutique winery. Just east of Templeton off El Pomar seven miles East El Pomar to Bella Ranch Road. Friday appetizers. “Savor the passion, drink to life.”

Sculpterra Winery & Sculpture Garden

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5015 Linne Road, Paso Robles • 805.226.8881 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Friday - kick off Wine Festival Weekend right with a visit to Sculpterra. We will be open until 7 p.m. on Friday so stop by and enjoy the garden with a cheese and wine pairing. On Saturday, come on out for a Santa Maria-style barbecue and live music in the sculpture garden from 1 - 4 p.m. Reserve your space now ... Also on Saturday, we wil be pouring in the Downtown square, please stop by, pay us a visit and taste some of our new releases. We will wind down the weekend with Steve Key presents Songwriters at Play on Sunday from 1 - 4 p.m. We look forward to a festive weekend and hope to see you here.

participating wineries Sextant Wines

3502 Dry Creek Road, Paso Robles • 805.542.0133 • • WINE FESTIVAL HOURS: 12 - 5 p.m. SATURDAY: Join us in the Park to taste award-winning Sextant and 10knots wines. Meet winemaker Steve Martell and hold onto your entrance ticket for a complimentary tasting at one of our two tasting rooms. FRIDAY - SUNDAY: Visit our Paso barrel room at 3502 Dry Creek Road off Airport Road, Friday - Sunday 12 5 p.m. for barrel samples and tour our production facility! Complimentary tasting with Wine Festival Tickets. FRIDAY - SUNDAY: Beat the heat by visiting our Edna Valley tasting room. Complimentary tasting with Wine Festival Tickets.

Shale Oak Winery

3235 Oakdale Road, Paso Robles • 805.239.4800 • FRIDAY - SUNDAY: Come visit the newest kid on the West 46 block and catch a glimpse of Paso’s premiere green winery. With a keen eye on sustainability in every facet, Shale Oak Winery was created out of careful respect for the natural resources on the west side of Paso Robles. The result of our holistic vision, we are proud to present our limited production wines at the RESERVE and Grand Tasting. Winery will be open during Wine Festival Weekend, Friday & Sunday 10 a.m. - 4 p.m.

Silver Horse Winery

2995 Pleasant Road, San Miguel • 805.467.9463 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Join us to kick off the 29th Paso Robles Wine Festival, where we will be pouring library wines galore. Vintage ‘02 - ‘07 will be showcased on Friday only. Low in quantity, so get here if you can! SATURDAY: Bring your spurs because we will be creating a ruckus in the Park this year. Silver Horse Winery is going western and you don’t want to miss the show. See ya’ll there. Yeehaw! SUNDAY: Sunday, Sunday, Sunday, come to Silver Horse Winery to taste ‘10 barrel samples, ‘09 new release wines, and the best wood-fired pizza, pizza, pizza in the Central Coast. Be there! Pizza 12 - 7 p.m.

Stacked Stone Cellars

1525 Peachy Canyon Road, Paso Robles • 805.238.7872 • • WINE FESTIVAL HOURS: Friday & Saturday 11 a.m. - 5 p.m., Sunday 12 - 5 p.m. FRIDAY - SUNDAY: Owner winemaker Donald Thiessen will be firing up the grill and treating guests to a complimentary barbecue in our oak studded picnic area. Enjoy while listening to the cool sounds of live guitar. From Downtown, take 6th Street to Peachy Canyon Road, we are the first winery on your left. We’ll see you here for a fun filled day!

STANGER Vineyards

5225 Highway 41 East, Paso Robles • 805.238.4777 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Famous “Home Run Inn” Chicago pizzas are being flown in. Tastes will be available (while supplies last) at both, our old world tasting room on Highway 41 and our “new” location at the beautiful and romantic Poalillo Winery at 7970 Vineyard Drive, Paso Robles. At Poalillo things get even more inviting with live music, more food, massage, barrel tasting and vendors. Also, owners and winemakers of both STANGER and Poalillo will also be on hand to meet and greet visitors, making this a “must do.” Come and enjoy great wines and good times with special people.  

Starr Ranch Vineyards and Winery

9320 Chimney Rock Road, Paso Robles • 805.227.0144 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: So much to celebrate! 1. The debut our ‘08 new releases, including a Reserve Cabernet Sauvignon; the ‘10 releases, Viognier and Rosé plus, (think drumroll) Sweet Chariot – a euphoric late harvest Viognier. 2. The unveiling of our elegant new label. 3. Fun, games and relaxation in the secluded shaded setting adjacent to the hillside vineyard. 4. Good company and fine wine paired with complimentary tasty treats. It doesn’t get any better than this. Give a call if you’d like to have box lunches ordered for your group. Only thrice annually do the doors swing wide, so please join us.

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participating wineries Steinbeck Vineyards & Winery

5940 Union Road, Paso Robles • 805.238.1854 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Celebrate the Steinbeck’s 127th year farming in Paso Robles with wine tasting at our beautiful tasting room. Steve Glossner, the Steinbeck’s winemaker and owner/winemaker of PasoPort, will be offering barrel samples of both brands. Enjoy complimentary venison sausage, tri-tip, and other yummy tidbits from Howie’s barbecue and Bev’s kitchen. Bring your wine corks to our beautiful Vineyards Growing Veggies Garden to use as bark chips around shrubs and trees. New releases and case specials. Experience Steinbeck - passion for history, the land and our future in Paso Wine Country.

Stephen’s Cellar

7575 York Mountain Road, Templeton • 805.238.2412 • • WINE FESTIVAL HOURS: 11 a.m. - 4 p.m. FRIDAY - SUNDAY: Bring your camera for this beautiful oak forest drive through historic York Mountain off Highway 46 West to Stephen’s Cellar and scenic estate vineyard. The wine’s worth it. An out-of-the-way, oneof-a-kind, meet-the-winemaker place, five miles from the ocean and 18 miles southeast of Hearst Castle, at an altitude of 1,500 feet. The estate vineyard is tended with organic and biodynamic cultural techniques. Open most weekends, Stephen’s offers award-winning Pinot Noirs, 1995 - 2007, Claret (British term for Bordeaux blend), Chardonnay and Pinot Grigio. Ladies, visit York Mountain Silver Jewelry.

Still Waters Vineyards

2750 Old Grove Lane, Paso Robles • 805.237.9231 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Start your weekend off with the superb wines and breathtaking views of Still Waters. Amazing cheese and wine pairing seminar from 5 - 7 p.m. $15/pp; $5/Club. Reservations required. Music and art show too! SATURDAY: Join the gang at the Park, or escape the crowds and visit with Paul and crew at the winery. Tours and tastings all day. Bring a picnic and relax in the olive grove. Sounds like a perfect Festival day! SUNDAY: Don’t leave Paso without winding down at beautiful Still Waters and enjoying our guys’ famous homemade tamale and taco bar. 12 - 3 p.m. $10/pp; Complimentary/Club. Muy Bien! Case specials, music and art show all day.

Sylvester Vineyards & Winery

See Le Vigne Winery

Tablas Creek Vineyard

9339 Adelaida Road, Paso Robles • 805.237.1231 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Join us throughout the weekend as we inaugurate our brand new tasting room and expanded winery. Enjoy tastings of our Rhône varietals and blends, including the Esprit de Beaucastel that has made Wine Spectator’s “Top 100” list each of the past two years. Take a complimentary tour of our expanded cellars, organic vineyard and vine nursery, each day at 10:30 a.m., 12 and 2 p.m. Sunday: We welcome KRUSH 92.5 to the winery for a live broadcast, special giveaways and a generally good time. Bring a picnic and enjoy the show with a glass of our newly release 2010 Rosé!

Tackitt Family Vineyards

6640 Von Dollen Road, San Miguel • 805.467.9490 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Join the Tackitt family for complimentary hors d’oeuvres, excellent wines, barrel samples and specials for Wine Festival Ticketholders.

Terry Hoage Vineyards

870 Arbor Road, Paso Robles • 805.238.2083 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Dedicated to the production of superior Rhône varietal wines from our organically farmed estate in the western hills of Paso Robles. Visit our tasting room and find out why Wine Spectator has named Terry Hoage a top new producer, and why Parker said, “these are the kind of wines the Central Coast should be making more ... ” Festival event Ticketholders receive 10% discount on purchases made Festival Weekend. Tasting $10/pp; Complimentary/Team Hoage Wine Club members.

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Disclaimer: Terry Hoage Vineyards is not affiliated with Hogue wines® or The Hogue Cellars®.

participating wineries Thacher Winery

8335 Vineyard Drive, Paso Robles • 805.237.0087 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Thacher produces Zinfandel and Rhône blends at the family owned and operated winery. With only an annual production of 1,800 cases, the tasting room is the perfect venue to taste the handcrafted wines and have picnic at the historic Kentucky Ranch. This weekend you will find us in the Park and at the ranch, with Rangeland wines available too.

Tobin James Cellars

8950 Union Road, Paso Robles • 805.239.2204 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY - SUNDAY: Want to know what to expect? Expect the unexpected and find out for yourself! Tobin James - It’s All True!

Treana and Hope Family Wines

1585 Live Oak Road, Paso Robles • 805.238.4112 • • WINE FESTIVAL HOURS: 10 a.m. - 4 p.m. SATURDAY: Wine Fest Warm Up. Join Treana and Hope Family Wines as we set the mood for the 2011 Wine Festival. Live music and belly-filling fare will kick up the energy and get you ready for the best wine tasting day of the year. Stop by from 10 a.m. - 4 p.m. and taste the entire family of wines from Treana, Liberty School, Troublemaker, Candor and Austin Hope wines. $10/pp.

Turley Wine Cellars

2900 Vineyard Drive, Templeton • 805.434.1030 • • WINE FESTIVAL HOURS: 9 a.m. - 5 p.m. FRIDAY - SUNDAY: We’re all about Old Vine Zinfandel. In addition to rich, high-end single vineyard bottlings, we also offer value-priced Zinfandels in the $10 and $20 range. We look forward to seeing you.

Twilight Cellars

2740 Hidden Mountain Road, Paso Robles • 805.226.9907 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Richard and Aurora are known for their “food-friendly wines” and will not disappoint you this Wine Fest. Visit Twilight Cellars (formerly Thunderbolt Winery) for French appetizers and wine pairing extravaganza! Complimentary appetizers paired with our Cabs and Rhônes, plus a chocolate fountain with treats to pair with our Rapture Port! Barrel sampling, premium jug wine sale right out of the barrel $15/750 ml. Purchase a bottle or bring your own. Case wine sale a must! Complimentary tasting with purchase.

Venteux Vineyards

1795 Las Tablas Road, Templeton • 805.369.0127 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Join us for the newly released “PMS,” plus our unique Rhônes paired with cheeses all weekend. Saturday, Toby’s barbecuing his famous tri-tip 11 a.m. - 4 p.m. The Martin Paris Trio is playing 2 - 4 p.m. and Woods Humane Society will be at the winery with furry friends. $15/pp; Complimentary/Cellar Club. SATURDAY: We’re throwing a Paella Party Saturday Night! The Mark Adams Band will perform Americanastyle Rock n’ Roll on the Dodge Pickup Stage. Dance and enjoy delicious paella along with our unique Rhône wines. $35/pp; $25/Club. Make reservations at 805.369.0127.

Veris Cellars - Home of JanKris & Ben Hogan Wines

1266 North Bethel Road, Templeton • 805.434.0319 • • WINE FESTIVAL HOURS: 11 a.m. - 6 p.m. FRIDAY - SUNDAY: This is the place to be! FRIDAY: Join us from 6:30 - 10 p.m. for our “Wine Jubilee!” Complete with food vendors, games, interactive booths, music and raffles! Plus take advantage of the year’s best case deals! $15/pp; $10/Wine Club. SUNDAY: Come visit the winery and savor tastes of our new Gold Medal wines, take a swing in our vineyard driving range and groove to the beat of Funk:30 from 1 - 5 p.m.! Fun times with friends, old and new!

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participating wineries Victor Hugo Winery

2850 El Pomar Drive, Templeton • 805.434.1128 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Enjoy the beautiful hills and oaks among the estate vineyard. Open house with barrel samples, new releases and wine specials all weekend. SATURDAY & SUNDAY: Artisan goat cheese producer Bev Michels from Alcea Rosea Farm will pair her handmade farmstead cheeses with Victor Hugo wines. A brief seminar on fresh versus aged goat cheeses included with samples. Space limited. 11 a.m. - 12 p.m. $25/pp; Complimentary/Club members. Reservations required.

Villicana Winery

2725 Adelaida Road, Paso Robles • 805.239.9456 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Villicana Winery is a small, working winery with our tasting room nestled next to our cellar. Sample our new release wines along with little nibbles while speaking to owners Alex and Monica Villicana. SATURDAY: We will be featuring our wines in the Park and in the tasting room. If you feel like beating the crowd, come to the tasting room, sample our wines and enjoy our picnic area. SUNDAY: Complimentary barbecue! Sample our wines or buy a bottle of wine and enjoy it on our patio along with a yummy barbecue lunch.

VinAlegre Vineyards

7755 Airport Road, Paso Robles • 805.674.0616 • • WINE FESTIVAL HOURS: By Appointment Only FRIDAY - SUNDAY: Limited production classic reds; Cabernet Sauvignon, Merlot and a just-released Bordeaux-style Rosé. Please contact the winery for details.

Vina Robles

3700 Mill Road, Paso Robles • 805.227.4812 • • WINE FESTIVAL HOURS: 10 a.m. - 6 p.m. FRIDAY: Italian Risotto Festival & Live Music. Chef Martin will amaze you with a spectacular sparkling fountain risotto, the ultimate red wine porcini risotto and a Viognier risotto served in a parmesan cheese wheel. 6 - 9 p.m. $40/pp; $32/Signature Club. Wine available for purchase. Make reservations at 805.227.4812. SATURDAY & SUNDAY: This is what you’ve been waiting for! Enjoy live music, as well as sweet treats and salty snacks paired with a complimentary taste of Vina Robles wines. Our Signature Club bar is open for barrel samples and Club wine tastings. Art Gallery open. Discounts on select wines. Food and music 1 - 4 p.m.

Vines on the Marycrest

5076 Mustard Creek Road, Paso Robles • 805.237.0378 • • WINE FESTIVAL HOURS: Friday & Saturday 11 a.m. - 5 p.m., Sunday 10 a.m. - 4 p.m. FRIDAY - SUNDAY: Spring is such a wonderful time in Paso Robles. Join us for rustic vineyard walking tours, and sample our new release wines and award-winning blends! Meet the winemaker all weekend. Case specials too!

Vista Del Rey Vineyards

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7340 Drake Road, Paso Robles • 805.467.2138 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Complimentary appetizers and wine tasting featuring a rare three-year Barbera vertical, dry-farmed Zinfandel, Barbera Port and ‘09 Zin barrel samples. Enjoy our private label condiments. Art by Karen Duby. SATURDAY: Barbera extravaganza! Silent auction for NCHS. Complimentary appetizers and tasting featuring three-year Barbera vertical, dry-farmed Zinfandel and Barbera Port. Gourmet condiments, walnuts and pistachios. SUNDAY: Enjoy festive music of Spike and Alex while sampling complimentary mixed grill. Tasting featuring three-year Barbera vertical, dry- farmed Zinfandel and Barbera Port. Gourmet condiments. Art by Karen Duby.

participating wineries WCP Cellars

1335 Vendels Circle, Paso Robles • 805.239.1568 • • WINE FESTIVAL HOURS: 12 - 6 p.m. FRIDAY - SUNDAY:  Passionate wines from dynamic vines. Serving library and current vintages of our exceptional, Spanish and Italian-style wines along with yummy Zin and Bordeaux blends, all paired with Spanish tapas and other creative fun! Come for the wines, stay for the party, live music Saturday and Sunday night beginning at sundown. Discounts to Festival ticketholders. $5/pp; Complimentary/Inner Circle Club.  

Westberg Cellars

3180 Willow Creek Road, Paso Robles • 805.238.9321 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY - SUNDAY: Want a chance to visit a small family winery that is rarely open? Then come on up to our hilltop winery located in the Templeton Gap. We’ll have food, music and our handcrafted wines. Come meet our family, taste our wines and enjoy our incredible views of the Santa Lucia Mountains. We have something for everyone: rich, elegant westside reds and crisp, floral whites. We will be releasing our ‘09 Zinfandel and ‘08 Rhône blend. While you’re here, enter to win a night’s stay in our loft overlooking our vineyards. Fine wine made by and for the common man - no pretensions here!

Wild Coyote Estate Winery

3775 Adelaida Road, Paso Robles • 805.610.1311 • • WINE FESTIVAL HOURS: 10 a.m. - 5 p.m. FRIDAY - SUNDAY: Come to the Wild Coyote wild westside ... Experience Santa Fe in Paso. Adobe village architecture, one-of-a-kind tasting room, Native American genuine tipi, sweat lodge and many original paintings, artworks and sculptures. Our signature trademark is “House-Of-Reds” with down-to-earthwines; big, bold, none filtered, limited estate reserve with on-site sales only. Open house all weekend, prerelease barrel samples and special wine sales discount. Winery tour and barrel tasting Saturday and Sunday 10 - 11 a.m. $15/pp. First 35 reservations. Followed by Kati’s famous homemade Southwestern tacos with special salads ...

Wild Horse Winery & Vineyards

1437 Wild Horse Winery Court, Templeton • 805.788.6310 • • WINE FESTIVAL HOURS: 11 a.m. - 5 p.m. FRIDAY: Start your Wine Fest Weekend with great wine and casual barbecue hot off the grill, plus barrel samples and a special offering of our 2008 Cheval Sauvage Pinot Noir. $5/pp; Complimentary/Wine Club. SATURDAY: Join us for authentic paella and exceptional wines, barrel samples and five unique Pinot Noirs, plus Blaufrankisch, Negrette and more. Live music from 12 - 3 p.m. $5/pp for wine; $15/pp for food and wine. SUNDAY: Complete your Wine Fest Weekend with gourmet empanadas, barrel samples and wine specials. Come early Sunday; we open at 10 a.m. $5/pp for wine; $12/pp for food and wine; Complimentary/Wine Club members.

Windward Vineyard

1380 Live Oak Road, Paso Robles • 805.239.2565 • • WINE FESTIVAL HOURS: 10:30 a.m. - 5 p.m. FRIDAY - SUNDAY: Love Pinot? Visit our 15-acre estate vineyard, dedicated to producing 100% Burgundianstyle Pinot Noir. Enjoy a vertical tasting of four vintages paired with complimentary artisan cheeses and live music on Sunday. Stay awhile and enjoy a picnic lunch in the Lath House that overlooks the vineyard, with a glass or bottle of your favorite vintage. Play Bocce Ball or Pétanque on our new Bocce court. View a local art exhibit featuring the work of Carol Ball and custom metal art by Steel by Design. Case specials this weekend only: 30% discount for Wine Club members and 20% for general public.

Zenaida Cellars

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1550 Highway 46 West, Paso Robles • 805.227.0382 • • WINE FESTIVAL HOURS: Friday 11 a.m. - 5 p.m. & 6 - 9 p.m., Saturday & Sunday 10 a.m. - 5 p.m. FRIDAY: Restaurant-style dinner of tapas - bringing new meaning to wine-and-dine. White tablecloth meets winery ambiance with the Zenaida Cellars Crew at your service! Eat, drink and enjoy live music. Reservations required with your choice of vineyard, patio or barrel room seating. Cost determined by appetite. SATURDAY: The most important meal of the day: Brunch! Enjoy made-to-order crêpes on the patio while sipping the much anticipated release of our Rosé. $20/pp; Complimentary/Cellar Club members. Festival Ticketholders attending our brunch will receive a $10 Zenaida gift card towards wine purchase.

w i n e f e s t i va l

P A R TNE R S 2 0 1 1

Magn u m Pa rt ners

Pa so Partn ers

Majo r F es tival Part ners

C ulin ary Tourism Part ner IDLER’S SINCE 1954


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Wi n e C o u nt ry Auc t i on & D in n e r


1985 Peachy Canyon Road, Paso Robles 805.237.8895

Berardo Vineyards & Winery

3280 Township Road, Paso Robles 805.239.9432

Carriage Vineyards Bed & Breakfast

4337 South El Pomar, Templeton 805.227.6807 / 800.617.7911

The Creekside Bed & Breakfast

5325 Vineyard Drive, Paso Robles 805.227.6585

The Inn at Opolo

7110 Vineyard Drive, Paso Robles 805.238.9593

JUST Inn at JUSTIN Winery

11680 Chimney Rock Road, Paso Robles 805.238.6932

Orchard Hill Farm Bed & Breakfast

5415 Vineyard Drive, Paso Robles 805.239.9680

Paso Robles Vacation Rentals

P.O. Box 4129, Paso Robles 805.423.9174

Wild Coyote Winery B & B

3775 Adelaida Road, Paso Robles 805.610.1311

Paso Robles 805.238.2770 / 800.549.PASO

Best Western Black Oak Motor Lodge

1135 24th Street, Paso Robles 805.238.4740

Best Western Cavalier Oceanfront Resort

9415 Hearst Drive, San Simeon 805.927.4688

Best Western Plus Colony Inn

3600 El Camino Real Atascadero 805.466.4449

Courtyard by Marriott

120 South Vine Street, Paso Robles 805.239.9700

El Colibri Hotel & Spa

5620 Moonstone Beach Drive, Cambria 805.924.3003

Holiday Inn Express & Hotel Suites of Paso Robles

2455 Riverside Avenue, Paso Robles 805.238.6500

Holiday Inn Express & Suites of Atascadero

9010 West Front Road, Atascadero 805.462.0200

Hotel Cheval

1021 Pine Street, Downtown Paso Robles 805.226.9995

La Bellasera Hotel & Suites

206 Alexa Court, Paso Robles 805.238.2834

La Quinta Inn & Suites

2615 Buena Vista Drive, Paso Robles 805.239.3004

Paso Robles Inn & Steakhouse

1103 Spring Street, Downtown Paso Robles 805.238.2660 / 800.676.1713

OLIVE OIL Pasolivo Olive Oil

8530 Vineyard Drive, Paso Robles 805.227.0186

We Olive

1311 Park Street, Downtown Paso Robles 805.239.7667

RECREATION Hunter Ranch Golf Course

4041 Highway 46 East, Paso Robles 805.237.7444


1401 Park Street, Downtown Paso Robles 805.237.8084

ENOTECA RESTAURANT & LOUNGE 206 Alexa Court, Paso Robles 805.238.2834

Farmstand 46

3750 Highway 46 West, Templeton 805.239.3661

Il Cortile Ristorante

608 12th Street, Downtown Paso Robles 805.226.0300

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1009 Monterey Street, San Luis Obispo 805.540.5243

Matthew’s Restaurant and Tasting Room

Firestone Walker Brewing Co.

1400 Ramada Drive, Paso Robles 805.238.2556

Limerock Orchards

1215 Spring Street, Downtown Paso Robles 805.237.7333

6996 Peachy Canyon Road Paso Robles 805.238.6887

McPhee’s Grill

Meritage Wine Tasting Lounge

416 South Main Street, Templeton 805.434.3204

Odyssey World Café

1214 Pine Street, Downtown Paso Robles 805.237.7516


1344 Park Street, Downtown Paso Robles 805.239.3366

Pier 46 Seafood Market

1131 Rossi Road, Templeton 805.434.1950

Vino+Therapy Studio

5990 Entrada, Atascadero 805.466.8466

Vivant Fine Cheese

840 11th Street, Suite 104, Downtown Paso Robles 805.226.5530

TOURING Breakaway Tours & Event Planning

179 Niblick Road, Suite 250, Paso Robles 800.799.7657

Thomas Hill Organics

P.O. Box 6345, Santa Maria 805.937.5466

1305 Park Street, Downtown Paso Robles 805.226.5888

Villa Creek

1144 Pine Street, Downtown Paso Robles 805.238.3000


Paso Wine Centre

1240 Park Street, Paso Robles 805.239.9156

810 11th Street, Downtown Paso Robles 805.238.9456

Robin’s Restaurant

4095 Burton Drive, Cambria 805.927.5007


Gold Coast Limousines

The Grapeline Wine Country Shuttle


The Wine Line

P.O. Box 584 Paso Robles 805.610.8267

15 Degrees C Wine Shop & Bar

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1121 Rossi Road, Suite A, Templeton 805.434.1554

IN ORDER TO MAKE THE MOST OF YOUR GETAWAY TO PASO ROBLES WINE COUNTRY, it is important that you plan ahead. While spontaneity is encouraged, below are a few tips and tricks to help plan your visit to Paso Robles.

PASO ROBLES WINE FESTIVAL – It is highly recommended that you plan in advance when attending special events in Paso Robles. Refunds are not given after you purchase tickets so make sure that you plan ahead.

EVENT WEEKEND CHECKLIST 1. Make hotel accommodations as soon as possible. 2. Purchase your Wine Festival tickets now at or by calling 800.549.WINE. 3. Plan your itinerary for the weekend. Wineries host various special events throughout the weekend. Be sure to book your selected activities in advance.

BOOK LODGING ACCOMMODATIONS IN ADVANCE – This is important, especially when you are planning for an event weekend such as Wine Festival; The Hotels, Motels, Guest Cottages, Inns and Bed & Breakfasts fill up fast. See the Visitor Info pages for a list of accommodations.

PLAN FOR THE WEATHER – May in Paso Robles may bring warm days, cool nights and even rain, all of which contribute to the great wines we are able to enjoy. As you pack for Wine Festival plan on a range of weather, you never know what it will be, and remember that even the barrel rooms are temperature controlled so keep a sweater with you throughout your visit.

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HYDRATE YOURSELF – Drink plenty of water! You will be doing a lot of walking and the weather can be warm.

MAKE AN APPOINTMENT FOR A TOUR - Call 24 – 48 hours in advance to set up a special tour and tasting. This will make your visit unforgettable! Most wineries, vineyards and tasting rooms will accommodate you and this is highly recommended when you have groups of seven or more.

TASTE THE TOWN – Be sure to complement the wine you taste by visiting one of the many restaurants and specialty shops found in Paso Robles. Tantalize your taste buds with dinner, hors d'oeuvres, dessert, or take home specialty items to share with your family and friends. See the Visitor Info pages for a list of restaurants and specialty shops.

TRANSPORTATION – Always remember to designate a driver or plan for tour transportation, limo or a taxi to take you through Paso Robles Wine Country. See the Visitor Info pages for a list of touring companies.

REMEMBER THE 4 SS OF RESPONSIBLE TASTING – Swirl, Smell, Sip and Spit. This method is a great way to sample a lot of different wines and appreciate what each wine has to offer as you enjoy them throughout Wine

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Festival Weekend.

AS WE CELEBRATE our recognition as Wine Enthusiast’s 2010 American Winery of the Year, we are once again reminded of the importance of family. In our case, this extends to all J. Lohr employees, distributors, many whom have been

with us for decades. Our success is a reflection of the years of loyal dedication of these individuals, who have believed in our business and in our wines. Join us as we joyfully share in this great achievement together.

Specialty: Agriculture Templeton Branch (805) 434-3665 No matter how you look at it Farm Credit West’s specialty is agriculture. As California leads the nation and the world in terms of production and value of specialty crops, Farm Credit West continues to lead the industry in offering exceptional service, low-cost financing and patronage refunds. While understanding the industry and the need for localized service, Farm Credit West loan officers are committed to providing “Superior Customer Service at Competitive Rates. ”



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Authentic In Every Direction Paso Robles is a burgeoning food and wine region with a ripe agri-tourism scene, nearby Hearst Castle, historic Missions, and beautiful beaches. Paso’s downtown square is the epicenter for food, wine and cultural events, surrounded by ample shopping, dining, wine tasting, golf and adventure. No matter where you look, you find Authentic California.

888.488.7848 Visit for lodging, wine and spa specials and to order a FREE visitor’s guide.

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The premier lifestyle magazine reaching more than 210,000 affluent wine, food, and travel enthusiasts who call the 805 their home.

To advertise or to learn more about special advertising opportunities for Paso Robles Wine Country Alliance Members, please contact Carla Blanco, publisher, at 805-413-1141 or email

Safe, Sound and Growing Let’s grow together Chris Yerich

Charles Day

Agribusiness Relationship Manager

Agribusiness Relationship Manager

(805) 238-2063

(707) 568-0740

Rabobank, N.A. Member FDIC


For updated event information visit:

CRAVE – A Paso Robles Wine Experience – October

Harvest Wine Weekend – October 21 - 23


P.O. Box 324 Paso Robles, California 93447

Presorted Standard US Postage PAID Permit 196 Paso Robles California

2011 Wine Festival Brochure  

Passions, personalities and romances will be abound in Paso Robles Wine Country throughout the entire weekend. Explore the country roads and...