About video installation & Comparison On Video Installation Artist
About video installation Video Installation Video art is a type of art which relies on digitalise images and comprises video and/or audio data. One of the key differences between video art and modern day cinemaâ€™s is that video art does not necessarily employ the same concept as a average film makers. Also video art may not employ the use of actors/actresses, may contain no dialogue, may also have no actual plot or storyline for the audience to try and discover. or adhere to any of the other conventions that generally define motion pictures as entertainment. This distinction is important, because it delineates video art not only from cinema but also from the subcategories where those definitions may become more vague. Perhaps the simplest, most straightforward defining distinction in this respect would then be to say that cinemaâ€™s ultimate goal is to entertain, whereas video artâ€™s intentions are more varied, be they to simply explore the boundaries of the medium itself. Video Art first appeared on the scene in the 1960s and 1970s, Moreover the artist that actually begin the cultural movements in conceptual art, performance, and experimental film, were as artists like; Vito Acconci, John Baldessari, Peter Campus, Doris Totten Chase etc. Video Art differs from moving images in art, by using audio to appeal the audiences feeling and emotion when they look at the piece. As well as targeting the unknown and unfamiliar to the human eye/mind. This causes us as human to think into more depth about the Video Installation. Although it continues to be produced, it is represented by two varieties: single-channel and installation. Single-channel works are much closer to the conventional idea of television: a video is screened, projected or shown as a single image, Installation works involve either an environment, several distinct pieces of video presented separately, or any combination of video with traditional media such as sculpture. Installation video is the most common form of video art today.
Comparison of artist 1 David Hall- Tap Piece Vs Sam Woods - Still Life David Hall, Tap piece was presented as an actually T.V commercial some would say it was the beginning in advancement of video art. The video installation is presented as a still moving image; this is produced by using a static camera on the tap filling up a glass fish tank properly. This piece doesn’t have a narrative like often TV shows are presented. We can tell this video art is quite historical because, of the black and white filter on the lens. Likewise Sam Woods piece, “Still Life”. Follows the same kind of pattern but in a more modern complex. This video installation uses the same static camera, however the installation follow a time lapse of decaying fruits. The artist has left a camera recording over a very long period of time, and after he has achieved the overall purpose of video art, he just speed it up. This video installation is more modern than the tap piece because it shows a contemptibly modern concept. This pieces of art, using an single channel installation, which I think was the most appreciate decision, even through art has no rules, I understand thing have to be altered for different asset to work. There both presented in a way, of a commercial. Moreover the “Tap Piece” was actually presented on television in Scotland. On the other hand “Still Life” uses the same style, the effect of this, makes the audiences actually focus on the one piece. “Still Life” To base on a time lapse, it been recorded for a long time then converted compressed to a make a short video, show the quick process that fruit can mould. However the “Tap Piece” using real time, to give it that plain feeling, furthermore the only sound used in this installation, is the diabetic sound of the fish tank falling up. In comparison to “still life” does have any kind of soundtrack whatsoever? This gives full attention to the piece. There is no real narrative it just a progression of the fruit moulding to a revolting pile. This is the same for the “Tap Piece”. The Content of both pieces is about objects, Water and Fruits. Sam Wood is trying to broadcast how time can change things around, and we need to be more aware of changes that can affect our lives drastically. On the other hand, David Hall “Tap Piece” Doesn’t really have a meaning, it just makes us think off all possible meaning and interceptions that it could mean. In conclusion, I get mixed feeling when I watched both pieces, because they appeal to different emotions, The “Tap Piece” brings confusion and the “still Life” brings Anxiety.
Comparison of artist 2 •Julian Rosefledt •Darren Almond •Bruce Nauman
When you walk in, it’s like it draws you into his magnetic field by use of the sound in the installation, as well as the only light you see is projected on a 30ft white sheet, the space itself makes you want to roam about This is very effective because it makes the audience move towards the projections. Darren Almond uses 3 sheet installation, this makes us the audience want to move about in the vast space provided. This now becomes a dynamic installation because the audience is technically force to move around through the use of sound and editing that each different installation has. However Julian Rosefledt uses a similar approach to her western, by using a 5 screen installation, and the atmosphere when you enter room gives a cinematic approach, meaning as soon as you enter your basically forced into sitting in the seats in front of you and your focus changes from one screen to another by the use of sound and editing again. The narrative about the ‘Cowboys’ is very easy to understand because to told as a story, although it has a twist. The creator involves corresponding ideas together, using old and new ideas together. For example the use of the old cowboys and the modern day army. This symbolises the tendency that guns have been used as a source of power for a long time in the American community. The Narrative of the Julian Rosefledt installation is mainly focused at one screen, the forth one, this screen had the most humour as it was based in a saloon, because there is a traveling theatre show/ puppet show with puppets who turn out to be George w bush & Barak Obama. This refers back to the inter-textual use of past and modern aspects, which Julian Rosefledt uses. Moreover from using this technique his concept may become cloudy and uneasy to understand. But we can understand it better from other cowboy westerns, because it follows the same typical storyline. However Darren Almond installation has no dialogue or narrative at all, this is because, he is trying to create a mood for his audience to embrace. The weirdness of the video and the blacked out atmosphere helps to achieve this mood-changing environment. His influence came from a trip he took to Serbia. As well as the sound behind the piece, the non-diegetic soundtrack fits all of the 3 screens from the eerie, suspend of the music as it steadily reaches the climatic point. This happens in conjunction with each video having an individual soundtrack aswell as the main one) this is very effectful because your focus is constantly ‘capture’ by the sound. However the music is the Julian Rosefledt piece comes from only 4 of the screens this is mostly diegetic singing and sounds. Julian Rosefledt controls what goes on, through the use of Sound. Moreover he sound to direct our attention from one screen to another, also he plays around with the volume of sound to grab our focus. As well as the editing blacking out all screens then leaving one or two screens on, making our attention being ‘drawn’ to the other screens with are on.
Comparison of artist 2 Moreover the type of audience groups this type of people that will be interested in this type of work will be a selected niche audience. This is because these kinds of exbitions are not commonly found, so for both piece’s the audience will defiantly won’t be mainstreams because there is not a security that they will like the installation. However the audience that will this kind of experience will be Reformers because they are types of people that like to try out new and different adventures and experience’s. On the other hand Julian Rosefledt audience can be arguably fit mainstreamers because it set out like a normal cinema experience. However it changes to a more reformed audience because of the 5 screens that the video is being played on. This approach provides the audience with an more complex situation, and only a more reformed audience would understand it. In general I believe that most video installation’s is mainly focus at reformers because there are more opened to a deeper understanding of the art. As well as, reformers being able to go actually get up and try something new.
Bruce Nauman made a piece ‘Live/taped Video Corridor’ In 1970. This piece uses a common technique in the ‘Video Art’ world; it uses the people who come to see the piece in his artwork. In his work there is a corridor just wide enough to fit one person. The manipulation behind this piece, it that you first caught by the image of yourself on a camera but as you get closer to the camera the monitor shows you that in fact your moving further and further away from the reaching your destination. Here is an ectract from a article “Here, rational orientation and emotional insecurity clash with each other. A person thus monitored suddenly slips into the role of someone monitoring their own activities.” I understand from this that the installation could have a deeper meaning of society at that time. Because represent how the ‘higher people’ prevent the truth from getting out. Meaning, as the you think your getting closer to the truth, in a weird reality your actually going further and further away from it. Because I didn’t personally attend this installation here is a person experience of the installation “The positioning of the cameras is such that the information displayed on the monitors contradicts that of actual experience: we are left with a feeling of confusion and even isolation.” This again backs up my point which Bruce Nauman is trying to achieve, an array of confusion. This was partially effective installation back in the 70’s because the technology wasn’t as high tech, and wasn’t available to everyone, so people were new to the idea of ‘CCTV’ and cameras. Nauman uses CCTV cameras in his installation, this makes his installation look very real. However as time rolls on, advancement in technology has greatly improved. As we can see from the Julian Rosefledt installation.