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caroline partridge thesis 1 fall 12

EAST V


caroline partridge thesis 1 fall 12

EAST V — location 1. ART OF EXPRESSION 2. PUNK ROCK MECCA 3. MARGINAl VS. MAINSTREAM


caroline partridge thesis 1 fall 12

EAST V — location 1. ART OF EXPRESSION 2. PUNK ROCK MECCA 3. MARGINAl VS. MAINSTREAM EAST V IS A PROJECT ON ST MARKS STREET IN THE EAST VILLAGE OF NEW YORK. ITS MAIN FOCUS IS TO BRAND ST MARK’S IDENTITY IN REFERENCE TO ITS CULTURAL HERITAGE. THE PROJECT CONSISTS IN CREATING a DESIGN identity system THROUGH PORTRAITURE.


caroline partridge thesis 1 fall 12

STREET + FASHION PHOTOGRAPHY

SION FELLANA “Sion Fullana’s urban street photography DEPICTS NY and its characters, as he captures the raw reality of the city THROUGH mobile/ cellphone photography”. EAST-V consists in portraying strong characters that embody st marks aesthetic wise and culture wise. -SIONFELLANA.com


caroline partridge thesis 1 fall 12

PORTRAITURE + SERIGRAPHY PHOTOGRAPHY

SARAH STOLFA “As a bartender at Philadelphia’s McGlinchey’s Tavern, Stolfa began to photograph her regulars opposite the bar. Her carefully composed, largescale color prints express the intimacy and sincerity in worker and patron relationships”. ST MARKS HOLDS “REGULARS” TOO. EVERY TUESDAY AFTERNOON AROUND 3PM THIS METROSEXUAL CHARACTER WALKS AROUND ST MARKS IN THE USUAL RED AND BLUE RAINCOAT. -gallery339


caroline partridge thesis 1 fall 12

FACE + PLACE ART

MATT WISNIWESKI “MATT wisnieWSKI IS A Student at Rochester Institute of Technology and web developer. HE CREATED A series of mixed media collages THAT BLEND PORTRAITURE AND ARCHITECTURAL ELEMENTS”. EAST-V IS AN EXPLORATIVE PROJECT THAT COMBINES PORTRAITURE AND CONTEXT TO BRAND A LOCATION. -TRENDLAND


caroline partridge thesis 1 fall 12

VISUAL + IDENTITY BRANDING

NIKOLAJ LEDZIK NIKOLAJ LEDZIK IS A GRAPHIC DESIGNER THAT HAS CREATED A strong VISUAL identity for the BAGEL STREET CAFE- TROUGH A DESIGN SYSTEM WITH THE CREATION OF A LOGO AND A BRAND IDENTITY. BRANDING REQUIRES TYPOGRAPHIC EXCERCISE AND LOGO DESIGN. EAST-V NEEDS A DESIGN SYSTEM AND BRAND IDENDITY JUST LIKE the BAGEL STREET CAFE’S. -DESIGNSPIRATIONS


caroline partridge thesis 1 fall 12

MARGINAL + MAINSTREAM FASHION

VIVIENNE WESTWOOD

VIVIENNE WESTWOOD is a BRITISH fashion designer that brought the punk fashion in mainstream culture. EAST V LOOKS AT ST MARKS CULTURE-WISE, HISTORICALLY-WISE, BUT ALSO FASHION-WISE. FURTHERMORE, EAST V CREATES SOMETHING THAT IS INITIALLY MARGINAL INTO SOMETHING THAT IS MAINSTREAM, THROUGH BRANDING. -viviennewestwood.co/uk


caroline partridge thesis 1 fall 12

#1 PHOTOGRAPHIC SERIES a photographic series that depict the people on st marks. this consists in portraying strong characters that embody st marks aesthetic wise and culture wise. VISUAL EXAMPLE:


caroline partridge thesis 1 fall 12

#2 VISUAL MAP

a visual map that highlights the venues and the art of st marks area in order to define east v’s brand identity. VISUAL EXAMPLE:


caroline partridge thesis 1 fall 12

#3 SHORT VIDEO

a short video that captures the feel and ambiance of st marks- through video editing and soundtrack. VISUAL EXAMPLE:


EAST V