Partnering Magazine Winter 2020

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EXECUTIVE DIRECTOR’S MESSAGE Rick Mayfield, IPI Executive Director


Getting clarity on your purpose and your mission


very few years, organizations revisit why they

where you want to go, or in other words what the end result

exist, what their value proposition is, and how to

will look like when you’ve accomplished what you set out

deliver it to their customers and clients in a more

to do. The vision statement is forward thinking, setting a

meaningful way than they have in the past. Often, it’s

defined direction for the planning and execution of long-term

not a complete re-evaluation of the business, but more of a

company strategies set in the future.

rebranding of how they communicate that value and purpose to those who are most interested.

Once you’ve defined your purpose, and set a clear vision of where you want to go, next you’ll want to think about

There is a very popular phrase that says: you need to know

“how” you plan to fulfill your purpose; this will be your

where you’re going and why you’re going there before you can

mission. Your team can help you to brainstorm strategies and

figure out how you’re going to get there. Although there are

objectives. By engaging your team, they will take ownership

fundamental truths to this statement, many organizations find

of how your mission can be accomplished. What your special

themselves so busy working “in” their business that they don’t

services are, or even your competitive advantage can be part

have time to work “on” their business. These “fundamental

of your mission statement. It doesn’t have to be extensive,

truths” are what leaders of organizations ponder when they

and sometimes shorter is better; as long as it communicates

are looking to develop their vision and mission statements.

what you do in a concise, impactful manner.

To get at the heart of the matter, you must begin to define

As we head into a new decade, IPI will continue to reassess

your mission with “why” at the center of the equation. Ask

the value we bring to our members ensuring that we walk

yourself, ask your board, and ask your team; “why” your

through this very same process with the sincere objective

organization exists or what is its purpose? Going back to your

of pursuing our mission; to transform the construction

company values can be a key guide to help you in the pursuit

industry to achieve exceptional results through a culture of

of your purpose. After considering what values are most


aligned with your purpose, developing a “purpose statement” can help you to identify your mission, define your goals and ultimately find the success you’re after. Next, you will want to develop your vision statement. Your vision statement will contain the organization’s desires of 4

Partnering Magazine Winter 2020

A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of history. — Mahatma Gandhi