2016mapsi bio 14jan

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MAPSI CONFERENCE Bilbao, 12-14 January 2016 Thursday, 14 January 2014

ARTS PROJECTS AS DRIVERS AND USERS OF INNOVATION Bizkaia Aretoa. ARRIAGA ROOM University of the Basque Country (UPV/EHU). Bilbao MAPSI is a joint educational initiative on the impact of art project that is funded by the Lifelong Learning Programme of the European Union. For the last two years we have been discussing, developing and piloting innovative approaches to incorporate the societal impact of the arts in the design and management of cultural and social projects. This is one of the last discussion activities and we would like to invite you to join us to discuss how art projects can be drivers and users of innovation. On the one side, we will focus on technological innovation, on the other, on social innovation. The programme is further complemented with internal meetings of the project members and some field visits.

The attendance at these open sessions is free of charge upon confirmation by sending a mail to mapsibilbao@gmail.com. These sessions will be broadcasted in streaming. Please follow them in http://ehutb.ehu.es/canal1

10:00 OPEN SESSION 1 ARTS PROJECTS AND TECHNOLOGICAL INNOVATION Presentation and welcome: Beatriz Plaza and Victoria Ateca (University of the Basque Country, UPV/EHU). Digital information and innovative uses to better understand the societal impact of cultural institutions: Beatriz Plaza (University of the Basque Country, UPV/EHU). Digital metrics for cultural projects Ibon Aranburu (University of the Basque Country, UPV/EHU).


Aliada and digital humanities Marta González (Tecnalia Corporation) Digital innovation and cultural heritage. Verónica Buey Cieslak (Madrid ICT Audivisual Cluster)

12:00 OPEN SESSION 2 ARTS PROJECTS AND SOCIAL INNOVATION Participatory practices in cultural heritage and social innovation Margherita Sani (Istituto per I Beni Artistici Culturali e Naturali – Emilia Romagna Region) The present and future of Creative Industries in the Basque Country Álvaro Luna (Sinnergiak, University of the Basque Country, UPV/EHU) Cultural heritage and Society Mario Dominguez (Colegio de Arquitectos Vasco Navarro) New Audiences for Cultural Institutions Juan Prieto Rodriguez (University of Oviedo)

16:30 OPEN SESSION 3 COOPERATION IN HIGHER EDUCATION INSTITUTIONS Creative Europe and Europe for Citizens Augusto Paramio Nieto – Creative Europe DESK Spain. Ministry of Education, Culture and Sports.

18:00 OPEN SESSIÓN 4 MAPSI 2016 INVITED LECTURE Culture, Neighborhood Transformation, and Social Wellbeing: The Case of New York City Mark J. Stern (SIAP, University of Pennsylvania)


Project participants Estonian Academy of Music and Theatre (EE) Estonian Business School (EE) University of Arts Helsinki Sibelius Academy (FI) Laurea University of Applied Sciences (FI) University of the Basque Country, UPV/EHU (ES). Host institution for this meeting. Organizing Committee: Victoria Ateca-Amestoy, Gustavo Ba単os, Javier Lerena and Beatriz Plaza.

The venue

Managing Art Projects with Societal ImpactProject acronym: MAPSI

Bizkaia Aretoa. Avenida Abandoibarra

www.mapsi.eu LLP Erasmus Multilateral Project. Project number: 2013-3384- 540176-LLP-1-2013-1EE-ERASMUS-EQR Contacts in UPV/EHU: Beatriz Plaza (beatriz.plaza@ehu.es)

Victoria Ateca (victoriamaria.ateca@ehu.es)

Social networks MAP SI on tw i tter: @MAPSIproject MAP SI on f ac ebook : https://www.facebook.com/mapsiproject

Keywords Arts management, societal impact, innovation, social inclusion, economic impact, networks, education.


Speakers and projects Beatriz Plaza

Beatriz Plaza has a PhD in Economics from the Faculty of Economics of the University of the Basque Country and obtained her MBA from IESE Business School. At present, she works as Professor in Urban and Regional Economics at this same university. Her research interests include: Cultural Policy as Development Policy; Urban Regeneration; Economic Impact of Museums; Cultural Branding; Digital Economies; Measurement and Economic Analysis of Regional Economics; Cultural Economics.

Ibon Aranburu

Ibon Aranburu works as lecturer at the Engineering School of the University of the Basque Country (UPV/EHU). His main research interests include: new metrics and models for Regional and Urban Economics; Complex Network Analysis; new ways of gathering data from Internet and other devices; Cultural Economics. His work experience has been primarily focused on research projects and on the implementation of information systems.


Marta Gonzรกlez

Mrs Marta Gonzรกlez R. BSc in Computing Engineering from the University of the Basque Country and Master on Manufacturing Advanced Technologies from Basque Country Univ. She currently holds a position as Semantics Manager at TECNALIA's OPTIMA area. She is a reviewer of the Spanish Ministry of Education & Science and Dyna magazine (Spanish Industrial Engineers Association). She has a number of publications on well-known events and magazines in the semantics research field. She has published a project as a W3C use case in semantic web in 2009. TECNALIA (www.tecnalia.com) is the leading private and independent research and technology organisation in Spain and the fifth largest in Europe, employing more than 1,300 people (164 PhDs). Tecnalia operates in the following market sectors: Industry and Transport, ICT, Sustainable Construction, Energy and Environment, Innovation Systems, and Health and Quality of Life, and it is very active in FP7, participating up to June-2012 in 264 projects and coordinating 64 of them. The Optima area (ICT/ESI Divison) is specialized on the research, development and application of ICT to data intensive fields. More information: http://www.aliada-project.eu/

Verรณnica Buey Cieslak

Deputy Cluster Manager at Madrid ICT-AUDIOVISUAL Cluster, Spain. She holds a Degree in Business Administration and a Masters Degree in Cultural Management. She has developed her professional career


as a Marketing Manager and Business Development in PricewaterhouseCoopers, UBS Private Bank and KPMG. Since October 2008, she is Deputy Cluster Manager of the Madrid ICT-Audiovisual Cluster, currently working in 5 European projects. Madrid ICT-Audiovisual Cluster (MAC) is a non-profit business association created in 2007. MAC is a triple helix cluster focused on ICT and Digital Media, involving public bodies, R&D centres, universities and companies. MAC aims to: boost the innovation and competitiveness of the industry, promote business models that encourage the search for new digital technologies and content and contribute to the development of R&D in all fields related to the digital media and ICT sectors. MAC offers support and services to its members in R&D, collaborative projects, business development, access to finance, networking, training and internationalization. All its activity is based on collaboration between industry players to generate added value. More information: http://www.madridnetwork.org/Estructura/Audiovisual http://www.smartculture.eu/ http://www.innosmart.eu/es http://tellusawards.eu/

Margherita Sani

Margherita Sani works at the Institute of Cultural Heritage of the Region Emilia-Romagna, where she is in charge of international projects in the museum field. In the last 15 years she has designed and managed several EU funded projects on museum education, lifelong learning and intercultural dialogue. She is member of several museum networks, including NEMO, Network of European Museum Organisations, where she sits on the executive board.


In 2015 she has been entrusted the writing of a policy paper and a mapping on “Participatory governance of cultural heritage” by the EENC Group (European Expert Network on Culture) on behalf of the European Commission DG Education and Culture. More information: http://www.ne-mo.org/ http://www.eenc.info/category/eencdocs/reports-documents-and-links/

Álvaro Luna

Álvaro Luna holds a PhD in Sociology and a Masters Degree in Management of Innovation and Knowledge by the University of the Basque Country. He is interested in the urban and sociocultural challenges and dynamics that operate and influence social changing processes, and social innovations inside city regions. He has also focused on the study of cultural industries and their impact and development inside cities. Established in 2012, SINNERGIAK Social Innovation (UPV/EHU) is a Social Innovation Centre that is promoted by the University of the Basque Country (UPV/EHU) as part of the strategy of the EUSKAMPUS – Campus of International Excellence. SINNERGIAK was set up as a knowledge organisation organised around an interdisciplinary team that is headed by university researchers and also consisting of other professionals who specialise in training practices and intervention and transfer.


Mario Domínguez

Mario Domínguez holds a master degree in Architecture from UPV-EHU and in Cultural Heritage Management from CSEG-Universidad Complutense de Madrid. In the Cultural Heritage management field, he has collaborated on making the “1% Cultural” annual reports at Ministerio de Cultura. He currently is Director of the Cultural Heritage Commission at Colegio Oficial de Arquitectos VascoNavarro for the Gipuzkoa Delegation, and alongside other activities, he is in charge of developing the next do.co.mo.mo. Ibérico Conference which will be held in Donostia/San Sebastián in November 2016. His interests include the study of Cultural Heritage concept through the evolution of society, and the relationship between citizenship and collective memory. More information: http://www.docomomo2016.coavn.org/index.html


Juan Prieto RodrĂ­guez

Juan Prieto-Rodriguez is Full Professor of Economics at the University of Oviedo. His fields of specialization are cultural, public and labor economics. His main interests in cultural economics are cultural participation and cultural industries. He is the current Executive Secretary-Treasurer of ACEI. He has published more than 60 articles in applied and theoretical economics in international journals such as Economics Letters, European Journal of Operational Research, Industrial & Labor Relations Review, International Journal of Forecasting, Journal of Economic Psychology and Journal of Cultural Economics. He was the coordinator of PUCK (Assessing Effective Tools to Enhance Cultural Participation in Europe), a research network funded by the EACEA Culture Program. More information: https://issuu.com/puckproject

Augusto Paramio Nieto

Augusto Paramio is Technical Director and Coordinator of the Creative Europe Desk-Culture and of the Europe for Citizens Point Office in Spain at the Ministry of Education, Culture and Sport. Augusto holds a


Bachelor of Arts. Division Philology, Romance Philology-French Section from the University of Valladolid, and a Doctoral Program at the Faculty of Philology from the University of Oviedo. He collaborated in the implementation of experimental teachings of the LOGSE Baccalaureate and Training Cycles on Arts at Higher. School of Art "La Palma (1988-1994), and coordinated the Professor of Spanish Language and Culture Summer Programs “Academic Studies Abroad� (ASA) (1990-1997). He has worked as advisor and translator of screenplays. Sogetel-Canal + (1991-1993), and as a member of the Editorial Board of Ardora Editions (1991-2000).

Creative Europe Desk Office - Culture (www.mecd.gob.es/culturaec) has the mission to disseminate information and to provide advice to cultural operators likely to be beneficiaries from the calls for Culture, within the Creative Europe Program. This office is now part of the Creative Europe Spanish Desk, created at the request of the Directorate General for Education and Culture of the European Commission, which also includes the offices responsible for MEDIA. This is located at the General Department of Cultural Cooperation with the CCAA in the Ministry of Education, Culture and Sports (MECD). The office is financed by the European Commission and the MECD. This service has been provided from 1999, when the European Commission encouraged the creation of the national cultural contact points (CCP), an information service on the 7-years EU programs for Culture. More information: http://ec.europa.eu/culture/index_en.htm http://ec.europa.eu/programmes/creative-europe/tools/creative-desks_en.htm http://www.mecd.gob.es/cultura-mecd/areas-cultura/cooperacion/mc/oficina-subprogramacultura/portada.html


Mark J. Stern

Mark J. Stern is the Kenneth L. M. Pray Professor of Social Policy and History at the University of Pennsylvania. Since 1994, he and Susan Seifert have headed Penn’s Social Impact of the Arts Project (SIAP), which develops methods for studying the role of the arts and culture in urban neighborhoods. In addition to SIAP, Stern’s scholarship has focused on US social history and social welfare policy. His most recent books include One Nation Divisible: What America Was and What It Is Becoming (co-authored with Michael Katz) and Engaging Social Welfare: An Introduction to Policy Analysis. Social Impact of the Arts Project, University of Pennsylvania. The Social Impact of the Arts Project (SIAP) is a research group at the University of Pennsylvania, School of Social Policy & Practice in Philadelphia. Our research focuses on the relationship of the arts to community change, with a particular interest in strategies for neighborhood revitalization, social inclusion, and community wellbeing. SIAP pioneered the use of geographic information systems (GIS) as a strategy for integrating data on the arts with other socio-economic data. More information: http://impact.sp2.upenn.edu/siap/