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Creative Platform Just what you need. A Manifesto.

BRAND PARTNERSHIPS VIZIO

We believe the essence of travel is the destination. Bathrooms

We're not talking about all that 'life is journey, not a destination' stuff. We're talking about actual traveling. We're talking about road trips.

Televisions

Accessories

The co-op brings together businesses that are viewed as value brands and those which resonate values important to our target. It was important to prove the value of having of a relationship with Motel 6. We did so by partnering with brands who highly valued a similar lifestyle group. By co-opting such equity, Motel 6 could further prove its value while offering exposure to its partners.

We're talking about bathroom gas stations that you have to have a key attached to an anvil to get into. We're talking about leg stretching in the drive thru line. We're talking about the insanity of a traffic jam on an interstate and the calm feeling that comes with finally getting there. And 'there' is why we are here. To give you what you need And nothing you don't. Motel 6 would make minor changes to each property’s rooms by adding products of partner brands. To assure traveler benefits, all products chosen display the greatest values each brand has to offer. To assure both partners and travelers are interacting, a special catalog would be produced for each room showing the specific product located in each room and where they can be purchased.

Profile for Mollie Partesotti

Mollie Partesotti - Brand Strategist // Brandcenter Portfolio  

graduate level portfolio case videos: http://vimeo.com/partesotti www.molliepartesotti.com

Mollie Partesotti - Brand Strategist // Brandcenter Portfolio  

graduate level portfolio case videos: http://vimeo.com/partesotti www.molliepartesotti.com

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