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F reedom on the leash


Dear Pet Specialists, One article is fast becoming an essential piece of equipment within

F reedom on the leash

dog ownership and that is an appropriate dog lead. Dog owners require control and safety for their animal. At the same time, they want to fulfil the natural needs of their quadrupeds and allow them as much freedom to move as possible. With flexi retractable leashes, winners of numerous awards, you offer your customers quality products “Made in Germany” which satisfy these requirements. The classification in 4 sizes – XS, S, M, L offers the matching leash for every dog breed from the Chihuahua up to the Great Dane. More than that, flexi ensures that your customers do not forgo fashion and design whilst maintaining the highest level of practicality and endurance. Yours,

Manfred Bogdahn, President


FROM THE BRILLIANT IDEA … A success story „Made in Germany”

When Manfred Bogdahn developed his first retractable leash at the beginning of the 1970‘s, he had no idea that he was laying the foundation for a very successful German family company with his invention ...

Those who decide to own a dog must consider the necessary exercise for their pet. But what happens when it is not possible to let him run without a leash? This is exactly the question Manfred Bogdahn asked himself, and came up with the surprising solution: the retractable dog leash. With the appropriate amount of pioneering spirit, Manfred Bogdahn began the construction of his first prototype. Not without consequences: he soon attracted the attention of other dog owners, and was swamped with requests for this unusual dog leash. A business idea was born. More than three decades later, the flexi brand is a household name for satisfied dog owners worldwide. Like nothing else, it stands for controlled freedom of movement and the greatest handling comfort.


… TO THE INNOVATIVE original flexi – specialised IN perfection

What began in 1973 with the starting mechanism of a power saw and two simple wooden shells has grown over time to become a successful business venture. flexi today exports around 90 % of its retractable leashes to more than 60 countries.

THE flexi PRINCIPLE – Freedom on the leash

As an internationally acting market

The unique specialisation on the

Your customers can rely on it: the

leader, the company is thereby

development and the production

flexi leashes run smoothly in and

conscious of its special responsi-

of retractable leashes generates an

out so that your dog can run freely.

bility. Thus, the flexi products are

outstandingly high level of quality.

They never slacken as the inner

produced exclusively at the German

More than 250 highly motivated

spring mechanism always keeps

factory in Bargteheide near Ham-

employees ensure on a daily basis

the cord or tape under slight tensi-

burg – with one clear goal:

that the flexi products are continuo-

on. With the help of the integrated

to offer millions of dog owners

usly developed and perfected. The

braking system it is possible to

around the world high quality and

result is a top product of the highest

always control the dog.

reliable dog leashes.

quality.

Furthermore the leash may be

Simply: Made in Germany.

permanently fixed at a length with the so-called constant lock lever.


THE FUNCTION OF THE flexi Leash BASIC FUNCTION

PULLING BACK THE DOG

Hold the leash by the handle –

a Swing your arm towards your dog, the flexi leash rolls in

the cord or tape feeds and

automatically.

retracts gently without slack. The dog then enjoys maximum freedom of movement.

SHORT STOP You stop the free movement of

The patented flexi Braking system

the dog by pushing the braking button.

A good braking system should

b Press down the brake button with your thumb and pull your dog

enable easy and reliable operati-

into your direction.

on, but should also be harmoni-

LOCK – TO HEEL

ously integrated into the overall

In order to adjust the leash at

function of the leash. The paten-

a length, first press the brake

ted flexi one-hand braking and

button down then push the

recoil system is not only child‘s

constant lock lever forward with your thumb.

play to operate, it also guarantees

By pulling back with the thumb, the constant lock

the greatest comfort of use with

lever can be released at any time.

its ergonomically positioned

A little hint: The constant stop should only be

braking button and constant lock

operated when the dog is supposed to walk at

lever.

heel. Repeat the steps a and b and your dog will be close to you again.


Your solution: our leashes! Links made to measure Whether big or small, eager or playful, quiet or energetic: flexi has the right leash model for every dog. Your customers only need to decide … The choice of the right flexi leash is quite simple. You only have to consider few criteria to select for your customer from a range of more than 25 flexi models. A solution which is always individual.

1. Customer satisfaction

6. Flexibility

flexi supplies reliable premium products “handmade in Germany” to millions of happy dog owners worldwide – and has done so for more than 35 years.

flexi has the matching leash model for every dog – whether small or big, ferocious or mischievous, quiet or feisty.

2. Turnover strength

fexi maintains an international network of wholesalers– this ensures on time deliveries for our products.

Xs = Mini

S = small

flexi is one of the strongest brands in pet accessories worldwide – as a “must have” article it guarantees excellent sales in the retail trade.

M = medium

3. Perfection

L = large

flexi are aware of their specific responsibility as the market leader: The result is a permanent perfection of our range.

• The type of connection:

Cord

Cord LEASHES have the

best feed and return qualities with a small casing.

or

Tape

The size indication system on the packaging enables your customer to detect the matching leash at first glance.

Tape LEASHES are highly visible, especially robust and can be fully retracted.

XS Mini

8. Profitability flexi leashes stand for a high profitability per product hook – with a high turnover pace this ensures very attractive margins.

S

Small

9. Marketing 4. Quality flexi leashes undergo strict quality control procedures before shipment – this is why the claim rate remains below 0.5%.

5. Innovation

The size system

7. Reliable deliveries

• The length of the leash: 3 m, 5 m, 7 m or 8 m • The size of the dog:

10 good reasons for your business success

flexi sets standards with innovative design ideas and fashion trend colours generating permanent demand.

flexi offers a variety of clearly structured POS shelf systems for promotional presentations in your store.

10. Service

m

medium

flexi provides you with an extensive service package offered by our competent on-site service team.

l

large

For very small dogs or cats and other small animals

For small dogs like Dachshund, Pekingese or West Highland Terrier

For medium-sized dogs like Beagle, Fox Terrier or Poodle

For large dogs like Boxer, Collie, Golden Retriever or German Shepherd


Comfort Range

Small

For small dogs like Dachshund, Pekingese or West Highland Terrier

m

medium

For medium-sized dogs like Beagle, Fox Terrier or Poodle

l

large

For large dogs like Boxer, Collie, Golden Retriever or German Shepherd

Soft grip Reflective cord Leash with leather trimming Chromed snap hook

8 m cord leash

t

5 m cord leash

Comfort Long t

S

Comfort

Soft grip Reflective cord Leash with leather trimming Chromed snap hook

Comfort small

Comfort long small

• For small dogs up to approx. 12 kg • 6 casing colours: red, pink, green, blue, anthracite and black • Leash weight: approx. 170 g

• For small dogs up to approx. 12 kg • 6 casing colours: red, pink, green, blue, anthracite and black • Leash weight: approx. 240 g

Comfort Medium

Comfort long medium

• For medium-sized dogs up to approx. 25 kg • 6 casing colours: red, pink, green, blue, anthracite and black • Leash weight: approx. 240 g

• For medium-sized dogs up to approx. 25 kg • 5 casing colours: red, green, blue, anthracite and black • Leash weight: approx. 370 g

Comfort Large

Comfort long large

• For large dogs up to approx. 50 kg • 5 casing colours: red, green, blue, anthracite and black • Leash weight: approx. 390 g

• For large dogs up to approx. 50 kg • 5 casing colours: red, green, blue, anthracite and black • Leash weight: approx. 590 g


Premium Leashes with Soft-Grip

5 m tape leash

t

Comfort Compact Soft grip Two-coloured tape with leather trimming Chromed snap hook

Comfort compact small • For small dogs up to approx. 20 kg • 6 casing colours: red, pink, green, blue, anthracite and black • Leash weight: approx. 220 g

Comfort compact medium • For medium-sized dogs up to approx. 35 kg • 5 casing colours: red, green, blue, anthracite and black • Leash weight: approx. 330 g

Comfort compact large • For medium-sized dogs up to approx. 65 kg • 5 casing colours: red, green, blue, anthracite and black • Leash weight: approx. 540 g


Classic range

XS Mini

For very small dogs or cats and other small animals

Reflective components

7 m cord leash

t

5 m cord leash

Classic Long t

S

Classic

Reflective components

Small

For small dogs like Dachshund, Pekingese or West Highland Terrier

m

medium

For medium-sized dogs like Beagle, Fox Terrier or Poodle

l

large

For large dogs like Boxer, Collie, Golden Retriever or German Shepherd

Classic small

Classic long small

• For small dogs up to approx. 12 kg • 4 casing colours: red, pink, blue and black • Leash weight: approx. 120 g

• For small dogs up to approx. 12 kg • 3 casing colours: red, blue and black • Leash weight: approx. 190 g

Classic Medium

Classic long medium

• For medium-sized dogs up to approx. 25 kg • 4 casing colours: red, pink, blue and black • Leash weight: approx. 180 g

• For medium-sized dogs up to approx. 25 kg • 3 casing colours: red, blue and black • Leash weight: approx. 300 g

Classic Large

Classic Long Large

• For large dogs up to approx. 50 kg • 3 casing colours: red, blue and black • Leash weight: approx. 300 g

• For large dogs up to approx. 50 kg • 3 casing colours: red, blue and black • Leash weight: approx. 490 g


The Classics in

a new

Design

3 m cord leash

5 m tape leash

t

Classic Compact

t

Mini / Cat Pocket format

• For dogs, cats and other small animals up to approx. 8 kg • 4 casing colours: red, pink, blue and black • Leash weight: approx. 90 g

Coloured tape

Classic compact small

Classic compact medium • For medium-sized dogs up to approx. 35 kg • 3 casing colours: red, blue and black • Leash weight: approx. 300 g

Classic compact large • For large dogs up to approx. 65 kg • 3 casing colours: red, blue and black • Leash weight: approx. 520 g

Mini Compact / Cat compact 3 m tape leash

t

• For small dogs up to approx. 20 kg • 3 casing colours: red, blue and black • Leash weight: approx. 170 g

Pocket format

• For dogs, cats and other small animals up to approx. 12 kg • 4 casing colours: red, pink, blue and black • Leash weight: approx. 90 g


Design range

Mini

For very small dogs or cats and other small animals

S

Small

For small dogs like Dachshund, Pekingese or West Highland Terrier

m

medium

For medium-sized dogs like Beagle, Fox Terrier or Poodle

Mini Summertime Soft grip Coloured tape with leather trimming Chromed snap hook

Summertime small • For small dogs up to approx. 20 kg • 4 casing colours: pink, mint, azure and orange • Leash weight: approx. 220 g

Summertime medium • For medium-sized dogs up to approx. 35 kg • 4 casing colours: pink, mint, azure and orange • Leash weight: approx.: ca. 330 g

3 m tape leash

t

5 m tape leash

t

XS

Summertime

Pocket format Soft grip Coloured tape with leather trimming Chromed snap hook

• For dogs, cats and other small animals up to approx. 12 kg • 4 casing colours: pink, mint, azure and orange • Leash weight: approx. 100 g


special range

8 m tape leash

t

Maxi Coloured tape

• For medium and large sized dogs up to approx. 50 kg • 3 casing colours: red, blue and black • Leash weight: approx. 520 g

m

medium

For medium-sized dogs like Beagle, Fox Terrier or Poodle

8 m tape leash

t

Giant Soft grip

• For especially large and strong dogs up to approx. 75 kg • 4 casing colours: red, blue, anthracite and black • Leash weight: approx. 860 g

l

large

For large dogs like Boxer, Collie, Golden Retriever or German Shepherd


flexi Presentations For your shop

Panel-system

FLOOR STANDS

Imposing. Versatile. Logical. With the flexi presentation systems you not only have a sales promotion presentation in your store, but you also offer your customers a comprehensive overview of

Example of a presentation e.g. 125 cm wide 210 cm high

Single panel 24 cm wide 95 cm high

a

b

c

165 cm high 48 cm

184 cm high 52 cm

184 cm high 66 cm

all flexi products. Discover for yourself today

• Attractive and clearly structured overview

our free presentation systems

of all flexi leashes

– the flexi team will be happy

• Higher sales through professional

to hear from you!

presentation of the products • Extremely versatile and can be integrated into any peg or slat wall

a 2-sided floor stand Small/Medium

up to 12 hooks with room for approx. 60 flexi leashes b 3-sided floor stand Small/Medium/Large

up to 18 hooks with room for approx. 80 flexi leashes c4  -sided floor stand Small/Medium/Large/Special

up to 26 hooks with room for approx. 120 flexi leashes


XS Mini

S

Small

m

medium

l

Comfort Line – Premium Leashes with Soft-Grip Comfort 5 m cord leash

Comfort S

Comfort LONG 8 m cord leash

Comfort LONG S up to 12 kg

up to 12 kg

Comfort COMPACT 5 m tape leash

Mini summertime 3 m tape leash

Comfort M up to 25 kg

Comfort L up to 50 kg

Comfort LONG M

Comfort LONG L

bis 25 kg

up to 50 kg

Comfort COMPACT M up to 35 kg

Comfort COMPACT L up to 65 kg

Classic 5 m cord leash

Classic LONG 7 m cord leash

Classic COMPACT 5 m tape leash

MINI / CAT 3 m Seil-Leine

Summertime S Summertime M up to 20 kg up to 35 kg

Mini Compact / Cat Compact 3 m tape leash

Mini summertime

up to 12 kg

Special line – Retractable Leashes for particular use Giant 8 m tape leash

Mini

S

Small

m

l

medium

large

Classic Line –Basic Leashes in solid flexi Quality

Design Line – Colourful Leashes with Soft-Grip Summertime 5 m tape leash

XS

large

Giant

Maxi 8 m tape leash

Classic S up to 12 kg

Classic M up to 25 kg

Classic L up to 50 kg

Classic LONG S up to 12 kg

Classic LONG M up to 25 kg

Classic LONG L up to 50 kg

Classic COMPACT S up to 20 kg

Classic COMPACT M up to 35 kg

Classic COMPACT L up to 65 kg

Mini / CAT up to 8 kg

Mini compact / Cat Compact up to 12 kg

Maxi M L up to 50 kg


flexi – Bogdahn International GmbH & Co KG Carl-Benz-Weg 13 22941 Bargteheide Germany Tel. +49 (0) 45 32/40 44-0 Fax. +49 (0) 45 32/40 44-42 E-Mail: info@flexi.de Printed in Germany GB 07/2008 · Subject to alterations

www.flexi.de

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