Leveraging PR to Market Your Practice Public
Relations can be an extremely effective method for getting the word out about your practice. Not only is it typically free, but also having a third-party news organization cover your practice provides credibility and builds awareness for unique services your practice might offer. Some of the more successful chiropractic practices are actively
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April 2013 ParkerLife Magazine | www.parker.edu
pitching story ideas to local media outlets, but there are a few things every practitioner should keep in mind before contacting their local media outlet.
Is the story newsworthy? Media experts stress the importance of whether a story is news worthy. Though difficult to define,