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u September 2011

How Parker is Impacting the World

Hope for those with Scoliosis

Touching the Lives of Others

Happy Tails

8 Must-Have Tips For New Grads


From the President Greetings and welcome to this exciting edition of ParkerLife! With a changing world and the transformation of chiropractic’s role in health care, we are optimistic about the progress of the profession. In this edition of ParkerLife, you will find real stories of real people whose lives have been impacted by chiropractic. You’ll read of people who have first-hand experience with the power of the healing art, who are active participants in sharing chiropractic across the globe, and who inspire others to reach their fullest potential in the field. More importantly, we will draw your attention to the benefits and blessings chiropractic can bring to all. There has never been a better time to be a part of this profession and Parker is committed to leading the way in showing our prospective students, students, alumni, patients, and Parker Seminar attendees what a great time it is. Join us in this journey and thank you for being a part of Parker! Love,

Fabrizio Mancini, DC, FICC, FACC, FICA President, Parker University

Chairman’s Comments The arrival of 2012 marks the 30th anniversary of our school. The first 30 years were full of innovation, putting Parker squarely on the chiropractic map, and we look forward to exploring the future. This notable anniversary marks a very exciting time for Parker University. The move to university status, the hiring of our new Provost, Dr. Gery Hochanadel, and even the publication of ParkerLife in Chiropractic Economics all point to a new direction for our institution. As Chairman of the Board of Trustees, I am proud to say we are ready for this new frontier. Our board includes a great mix of chiropractors and lay people well-versed in business, finance, technology, and education – and our experience prepares us to help lead Parker through this expanding territory. Together we can guide Parker into the next 30 years and through a whole new set of innovations that are sure to position Parker among the leaders in chiropractic health and wellness education. Respectfully,

Bill Nardiello Chair, Board of Trustees

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H E T W N O I President of the Parker Alumni Association, Vince Scheffler, DC ‘07 takes ParkerLife to Madrid, Spain!

Parker Tri-7 student, Bronson Leste r, and his friends take ParkerLife to Cabo San Lucas, Mexico! Parker Universit y stud ents Jordan Pellien, Kara Dudowicz, Jennifer Hopf, and Jeremy Ward in Bogo ta, Colo mbia.

Pachacamac, Parke rLife tra ve ls to teros , Dean of lles Ba tor Vic th wi Peru r University. rke Pa at s Student Affair

Parker University’s Marketing Manager, Lainey Hashimi-Clark, with husband Kent Clark, DC ‘11 enjoying the sights in the windy city of Chicago, IL.

76, Don Lifetime Member #1 ses with MacDonald, DC po Australia. ParkerLife in Sydney,

Have you taken a trip with your copy of ParkerLife? We’d love to see your photos! Please send photos of you and/or your family with your copy of ParkerLife to askalumni@parker.edu. Ten lucky winners will receive a Parker University alumni gift!






Cancer Treatment Centers of America and Parker University partner to provide care for cancer patients – promoting overall well-being and quality of life.

Amber Brooks, DC ‘07, CACCP presents the importance of chiropractic care for children with Autism and the possibilities and hope the chiropractic profession can offer.


Spreading chiropractic around the world – how two Parker University students are sharing chiropractic and wellness with the people of Mexico City, Mexico.

Q&A with Parker University graduate, Kent Clark, DC ’11 and the realization of his dream to bring care to those in need in the Caribbean.

A. Joshua Woggon, DC ’10, shares his real-life experience and story of a young patient’s encouraging results with chiropractic treatment and what it has meant to the family.




Massage therapy is more than just about feeling better it’s about changing lives. Clients like Robert Granados, a 28-year old man with cerebral palsy, and countless patients at the Children’s Medical Center in Dallas, Texas, are experiencing the results first hand.

Animal chiropractic further confirms the immense value of chiropractic treatment for everyone… and their pets.

Doctors of Chiropractic have a unique opportunity to extend their reach beyond those whom they serve to those who serve for the benefit of everyone.


Sometimes a little financial help makes the biggest difference. Filled with humility but overwhelmed with appreciation, it was with some hesitancy that Melissa O. Guerra responded to the request to share her story.


Created to recognize those who provide for the future of Parker University through estate planning, the Dr. J.W. Parker Legacy Society affords donors a way to extend their contribution to the rich heritage of Parker.


Making gifts for the benefit of others is an excellent way to affirm your values and priorities.


Parker appreciates all of these enthusiastic donors who have partnered with us to provide the students, patients, and wellness professionals we serve with the knowledge and health care experiences to realize their full potential through a dedicated focus on education, research, and service.


See what’s been going on with the Parker University Alumni Association and where they’re headed!


United on the Parker University campus, students from nine institutions across the globe were evaluated on their effectiveness of explaining the benefits of chiropractic to a lay audience.


IDEAS Jasmin Adams Assistant Art Director

ART Jacob Patrick Graphic Designer

Parker Seminars looks forward to carrying on Dr. Parker’s vision for another 60 years in service to chiropractic professionals worldwide – mentoring minds, developing compassion, and changing lives for the better.

THIRD ANNUAL PARKER GALA 32 2540 Walnut Hill Lane | Dallas, TX 75229 | www.parker.edu

8 MUST HAVE TIPS FOR NEW GRADS 34 The best marketing tips for a practioner building their practice. If you are a new practitioner just starting out, these tips will help you build a successful business.

Matt Eiserloh Chief Marketing Officer meiserloh@parker.edu Questions? Comments? We’d love to hear from you! parkerlife@parker.edu www.facebook.com/parkeruniversity




Cancer Patients Find Relief With Chiropractic

eing diagnosed with cancer and undergoing procedures or treatments to fight the disease can impose significant stress on a person’s body. Patients can experience intensified pain and stiffness, difficulty walking, headaches, nausea, and other symptoms as a result of required surgeries, chemotherapy, and radiation treatments. In such trying and physically taxing circumstances, having a heath care team that promotes overall well-being and quality of life is a great asset. Cancer Treatment Centers of America (CTCA), with its whole-person approach, promotes this philosophy. On the organization’s website, Dr. James Rosenberg, National Director of Chiropractic Care at CTCA explains, “Chiropractic care is one of the most commonly practiced and widely accepted therapies utilized today. And at CTCA, it’s a piece of the puzzle. It’s another way in which we’re taking care of the body as a whole.”

As example of this philosophy and as part of a recentlyinitiated internship program, CTCA has joined with Parker University College of Chiropractic to encourage this approach in future doctors of chiropractic. 6

2011 ParkerLife Magazine | www.parker.edu

The internship program at CTCA, which began at the hospital’s Tulsa, Oklahoma location this past June as a pilot program, and will be expanded by CTCA through similar chiropractic internship opportunities into the organization’s three other existing locations, allows Parker chiropractic students to work alongside doctors and specialists to provide expert care for the patients they serve.

“ Having a heath care team that

promotes overall well-being and quality of life is a great asset.


Jami Hamilton, the first Parker chiropractic intern at CTCA states, “This internship has been very beneficial for me to see how a truly integrative care model works. I have been able to participate in the care and treatment of oncology patients, while also being a part of surgery, naturopathic medicine, acupuncture, physical therapy, massage therapy, and mind-body medicine. All of these services work in unison to help maximize a positive outcome for the patient.”

Dr. Fabrizio Mancini ‘90, Jami Hamilton, and Dr. John W. Sibly join Steve Mackin, CEO and President of CTCA Tulsa, in front of the Cancer Treatment Centers of America Survivor Tree.

Jami comments on her first patient, who was experiencing lower-back pain from radiation treatment, “We used instrument adjusting to alleviate her pain and stiffness. She said she could feel the results almost immediately.” Thomas Brokaw, Jr., a 58-year old, Fairbanks, Alaska resident, is one of many other patients experiencing enhanced relief and improved quality of life as a result of having chiropractic care added to their treatment. Coming to CTCA as a patient following a diagnosis of colon cancer that metastasized to the lungs and liver, Mr. Brokaw says integration of chiropractic care into his treatment plan is an important part of his overall well-being.

“This internship has been very

beneficial for me to see how a truly integrative care model works.

said Dr. John W. Sibley, DC, who oversees the Parker student internship at the hospital. According to Dr. Sibley, patients at CTCA receive comprehensive, individualized care. “CTCA offers each patient a thorough evaluation based on the best science and treatment protocols. Our goal is to give patients the best chiropractic care and insight into their condition that they can take home with them and apply when they are away from the hospital.” The benefits of chiropractic care reach beyond the specific ailments (commonly neck and lower-back pain), initially aiming to treatment and then extending to general wellness. Dr. Sibley added, “By adjusting and correcting vertebral subluxations, we often reduce stress to the nervous system, which in turn restores the body’s ability to heal itself.” 

“While doing research on the center [CTCA] prior to my first visit, I was happy to see that chiropractic services were offered,” noted Brokaw, who has been undergoing a sixmonth, every-other-week chemotherapy regimen at CTCA since February 2011. Mr. Brokaw, who has received regular chiropractic care since the 1990s, may not be able to identify all the intricacies of explaining chiropractic – but he is certainly confident in the results.

“Acceptance of the chiropractic

program by the CTCA patients has been overwhelming.

Even though each case is unique, the response to chiropractic and its results, like those of Jami’s patient and of Mr. Brokaw are not. “Acceptance of the chiropractic program by the CTCA patients has been overwhelming,”

For more information on the Cancer Treatment Centers of America please visit www.cancercenter.com. To find out more about Parker University, please visit www.parker.edu or call 800.GET.MY.DC. 2011 ParkerLife Magazine | www.parker.edu



TREATABLE Amber Brooks, DC ‘07, CACCP


he chiropractic profession is taught to look deeper inside a person to get to the root cause of what ails them. With this philosophy in mind, it was a natural transition for me to treat children with Autism, among many other disorders. The importance of chiropractic care for these children should not be underestimated; there are many facets to treating these children and getting to the root cause is the key to recovery. The symptoms for any one child can range in degree depending on previous interventions, age, and degree of diagnosis. I have had the honor of seeing such amazing things in my own practice. A mother met me when I was speaking one evening and brought her four-year-old son, David, to see me. He was diagnosed on the autism spectrum at age two. David had an interesting history; he was born at 29 weeks via cesarean and was in the NICU for eight weeks with a grade one brain bleed. At eleven months they determined he had craniosynostosis, a congenital defect that causes one or more sutures on a baby’s head to close earlier than normal, and surgery was the answer to correct it along with an orbital reconstruction. Needless to say, with his difficult road into this world mom was prepared to see developmental delays in David. They had been to several doctors and were told his symptoms were due to his autism and there was nothing they could do for him. David came to me struggling with many things – some included sleep, speech, and bowel issues, unusual toy play, no ability to point and gesture, selfstimulatory behaviors, and he was compulsively eating/ vomiting for no reason. We began treatment immediately with craniosacral therapy to aid in the underlying issues with the cranium from his infancy, and chiropractic care. Mom reported to me after one month he began talking up a storm, slept in his own bed for the first time ever, was


2011 ParkerLife Magazine | www.parker.edu

dialoguing with mom, asking her questions, and having conversations. At six weeks, David’s compulsive eating stopped, improvements were seen socially, bowel movements normalized, and he was not having the large volume, explosive episodes anymore. David is now thriving and being assessed for the gifted and talented program at school. We are so very proud of him! This is just a small sample of the possibilities and hope the chiropractic profession can offer to children with autism. In my practice, I incorporate nutritional and biomedical care with children in addition to craniosacral therapy and chiropractic. I encourage any physician that is interested in treating children to get continuing education specifically geared in these treatments to ensure proper medical care is being provided for these very fragile children. You can also find colleagues to co-treat with to ensure that the child truly has all the pieces in place for maximal healing. Parents often speak of doing “whatever it takes” to make a child whole and happy. I believe chiropractors also do “whatever it takes” to see healing in their patients. The chiropractic profession has a large hand is seeing recovery for children on the spectrum all over the globe. If we educate ourselves, refer to one another, and guide families on their path to wellness then the possibilities are endless.  Dr. Amber Brooks, CACCP Whole Child Wellness Amber Brooks, DC ‘07, is a Board Certified Pediatric Chiropractor and CranioSacral Therapist. She owns Whole Child Wellness in Dallas, Texas where she helps families put all the pieces together by bridging traditional and alternative medicine for optimum pediatric wellness. To learn more about Whole Child Wellness, please visit www.mychildwellness.com.

HOPE For those with Scoliosis A. Joshua Woggon, DC ‘10

Lauren’s Story Lauren was first diagnosed with scoliosis at the age of 13. When the disease was in its mild, early stages, nothing was done; this is called watching and waiting, or observation only. In the context of any other condition, it wouldn’t make much sense to wait to do something until the disease was worse. When it comes to scoliosis, it is standard practice. When the condition worsened, a brace was prescribed. Bulky and uncomfortable, Lauren was told to keep it on for 23 hours every day. After her spine was fully grown, the brace was discontinued. Her spine wasn’t any worse, and so the brace treatment was considered a success. If your patient underwent treatment for 23 hours a day for several years and ended up at the same place where they started in the beginning, would you consider it a success? After the brace was taken off, Lauren’s doctor told her that her spine wouldn’t get worse after skeletal maturity. Unfortunately, her spine didn’t get the message. From age 18 to age 22, it progressed from 22 degrees to 46 degrees, and Lauren was told that her only option was to have her spine surgically fused with metal rods and screws. Surgery is billed as the only real “cure” for scoliosis, but in fact, it is merely trading one deformity (a flexible, curved spine) for another (a straighter, immobile spine).1 Factors such as cosmetic appearance, pulmonary function, and quality of life do not always improve after surgery.2 Scoliosis surgery is considered a success when the Cobb Angle decreases after the operation, but Cobb’s Angle is not the cause of scoliosis. Chiropractic has different measuring tools than medicine. We have a different way of looking at health and disease. We treat the cause, not the symptom. If we can correct the cause, we can offer our patients improvements in every measurable parameter – pain, function, breathing, long-term quality of life – not merely an improvement in radiographic aesthetics.

Lauren’s mother heard about my office through a chiropractor, who had learned of the new chiropractic treatment methods for scoliosis at a seminar he’d attended in Dallas, Texas. She traveled several hours in order for her daughter to receive treatment, and her family stayed in Dallas for two weeks while we worked with Lauren every day. Before Lauren’s mother left, she wrote one of the most beautiful testimonials I’ve ever heard:

When I think about the differences between the way Lauren’s scoliosis was treated before, compared to the way it’s treated in Dr. Josh’s office, there’s no comparison. They stress patient participation and commitment as critical factors of the successes. I’ve never experienced this approach anywhere else. I’ve noticed big differences in my daughter’s posture, strength, and pain levels. Before, she couldn’t sit in a chair for more than an hour due to soreness and pain. Now, she never has to lie down to relieve her pain, and problems that for years she was told she would just have to live with, instead are completely gone from her life.

This article won’t tell you how to make more money. It’s not going to teach you the “magic trick” to correcting scoliosis. It may, however, inspire you to realize that the gift of chiropractic is a gift that needs to be shared, often and always.

Today, it’s been over a year since Lauren’s first visit to my clinic. Lauren is not cured of scoliosis by any means – her Cobb angle measures 32 degrees – but she is no longer a candidate for surgery, and has avoided having rods fused to her spine. She’s not in pain, and she’s feeling and looking better than she ever has before. She has her life back. What a blessing to be a chiropractor, and to help people find a better way…naturally. Scoliosis is a disease of the spine. When someone is diagnosed with scoliosis, it is logical for them to think of a chiropractor, a doctor of the spine, as a resource to turn to for answers. It is our responsibility as chiropractors to recognize the benefit that chiropractic can offer people with scoliosis. Become a part of that legacy today. Realize the power of chiropractic to change spines – and lives.  Dr. A. Joshua Woggon, a 2010 graduate of Parker University, is the Director of the Clear Scoliosis Treatment and Research Clinic in Dallas, Texas (www.clearscoliosisclinic.com), and the Director of Research for the Clear Institute, a non-profit organization dedicated to advancing chiropractic scoliosis correction (www.clear-institute.org). He can be contacted at jwoggon@clear-institute.org. Research & References 1) Goldberg et al: Adolescent idiopathic scoliosis: the effect of brace treatment on the incidence of surgery. Spine 2001;26(1):42-7. 2) Weiss & Goodall: Rate of complications in scoliosis surgery – a systematic review of the Pub Med literature. Scoliosis 2008;3:9.

2011 ParkerLife Magazine | www.parker.edu




Robert’s Story

Robert is in a wheelchair, is unable to form words, and does not have the physical capacity to carry out commands. He’s had numerous surgeries and has left-side atrophy which causes him a great deal of discomfort. In search of low-cost solutions and seeking relief for Robert, his caretaker and mother, Amelia, brought him to the Parker University School of Massage Therapy in 2009 and he has been a weekly patient ever since. As Robert’s massage therapist, Sheldon Sims had a unique perspective on the benefits of massage therapy for both practitioner and patient. He states, “It was a huge learning experience and an amazing opportunity to work with someone like Robert. It has taught me how to really connect with my clients.”

Massage therapy is more than just about feeling better – it's about changing lives. More and more people are adding massage therapy as complement to their health care regimen every day. Whether it's extending the positive effects of chiropractic care, utilized as part of a pain management program, or simply bringing relief in aid to improved quality of life, massage therapy provides many benefits to both patients and practitioners.

10 2011 ParkerLife Magazine | www.parker.edu

Sheldon had to overcome obstacles in treating Robert. Being the fourth in a series of Parker students to treat him, Sheldon had to develop the trust needed for Robert to reach a state of relaxation conducive to treatment. With time spent at the beginning of each of his appointments talking and trying to connect with Robert, Sheldon reports that Robert was finally able to relax and even fall asleep during the massages.

huge learning experience “Itandwasana amazing opportunity to work with someone like Robert. It has taught me how to really connect with my clients.

It’s not just students of Parker University’s School of Massage Therapy who are receiving advanced benefit of their studies. Clients like Robert Granados, a 28-year old man with cerebral palsy is experiencing, first hand, the program’s commitment to the overall health and wellness of those they treat.

Some extra rest for Robert isn’t the only good news Sheldon reported. Once very restricted and constantly in an upward position causing a lot of strain to his body, Robert’s left arm is now less restricted and has moved downward. Sharing home-reports from Robert’s mother, Sheldon indicated that as a result of massage therapy: the muscles in Robert’s chest are looser; he can set-back his shoulders more; he is drinking more water after massages. And, he’s experienced greater bloodflow to his legs as a result of massaging his lower back and legs, reducing stress on the body from Robert’s state of being wheelchair bound. In addition, his mother Amelia now understands why her son’s fingers lock (a result of cramps in the arm) and with Sheldon’s guidance, she now knows how to help relieve the painful cramps for

LIVES OF OTHERS her son – a blessing in itself to the woman who cares so diligently for her grown child. Recognizing the often-unnoticed stress of Amelia as a caretaker, another massage therapy student, Linda DeatonGilbert, took it upon herself to find additional ways to help the petite woman. Besides the emotional strain of caring for one with the challenges faced by Robert, caretakers like Amelia often experience physical demands as well. She frequently lifts Robert from his wheelchair when needed, and Linda saw the opportunity to alleviate some of Amelia’s discomfort. Linda found the opportunity to provide Amelia with chair massages and other types of massage during the time Robert received his care from Sheldon. Now both mother and son are able to experience relief and respite from their daily struggles.

Parker Students Intern at Children’s Medical Center of Dallas Those facing daily struggles include patients in the pain management center of Children’s Medical Center (CMC) in Dallas, Texas. Parker students, who are currently licensed massage therapists and are seeking additional training, work alongside current CMC massage therapists as interns in a program that strives to provide relief to children suffering various and painful conditions.

great to see smiles on the faces of “It’s the children as well as their parents when we help relieve any pain or anxiety they might be feeling.

During the internship, students of Parker University’s School of Massage Therapy practice their art and gain specialized knowledge in the field of medical massage – a concentration that focuses on the anatomy and physiology of the body, and that requires practitioners to have more extensive knowledge of muscular and skeletal conditions. The program teaches students to provide care to patients based upon soft tissue and joint exam findings and a variety of other assessment procedures. It also prepares

them to work with other health care professionals desiring to provide the most comprehensive care to their patients, which often includes development of personal relationships with those being treated. Kathy Gilkey, massage therapy instructor, shares of the internship program, “It’s such a privilege for Children’s Medical Center to open their doors for our students.” She continues, “It’s great to see smiles on the faces of the children as well as their parents when we help relieve any pain or anxiety they might be feeling. We feel honored to be a part of the children’s care and are glad to be making a difference in their lives.” 

COMTA Accreditation Changing lives for the better is a consistent theme at Parker University. The Parker University School of Massage Therapy’s commitment to deliver quality health care and drive to provide their students a much-rivaled education, put the program in a class all its own. Recently earned accreditation from the Commission on Massage Therapy Accreditation (COMTA) is testimony to this distinction. To become the first educational institution in the state of Texas to earn this elite accreditation, and only one of approximately 100 COMTA accredited programs worldwide, Parker University voluntarily participated in a peer review process designed to identify massage programs and schools that achieve and maintain a level of quality, performance, and integrity based on educational and professional standards. “Earning COMTA accreditation is a true testament to the education our massage therapy students receive. They graduate fully prepared to contribute to the health of their clients,” states Dr. Fabrizio Mancini, president of Parker University.

To learn more about the Parker University School of Massage Therapy, visit www.parkermassageschool.com. 2011 ParkerLife Magazine | www.parker.edu 11


Two Parker Students Share Their Stories arker University is privileged to provide chiropractic care to patients throughout the world who otherwise might not have access to health and wellness professionals. As part Parker students Vanessa Morales and George Garcia in Mexico. of the gift of providing service, Parker offers the abroad program at Universidad Estatal del Valle de Ecatepec (UNEVE) in Mexico, which provides geriatric, acupuncture, physical therapy, and chiropractic care in a government-owned clinic to citizens of Mexico City, Mexico. These patients sometimes travel from hours away via public transportation to receive this invaluable care. Tri-8 class president, Vanessa Morales and fellow Tri-8 student, George Garcia, recently participated in this lifechanging program; and both are avid believers of its benefit to not only themselves and future Parker participants, but to their patients as well.

quite a touching experience to reflect “It’s on...I never would have imagined how I would see patients with health problems of this magnitude.

During their participation in the program, the two had the rare opportunity for exposure to a wide range of cases they might otherwise not have seen. When asked about her experience, Vanessa said, “It’s quite a touching experience to reflect on...I never would have imagined how I would see patients with health problems of this magnitude.” In addition to patients who visited for headaches, back and knee pain, and shoulder and hand problems, the Parker students were exposed to infantile cerebral palsy, multiple fractures, and stab wounds. Patients suffering from prostate cancer, leukemia, very severe 56-degree scoliosis, torticollis, 12 2011 ParkerLife Magazine | www.parker.edu

Meniere’s disease, fibromyalgia, and a complicated diabetes case including amputations presented just a sampling of the cases seen. “All these cases are being treated by us [with chiropractic], nutritionally, and with active care. Parker has definitely prepared us to tackle these cases,” claimed George. Although they both enjoyed the in-depth, handson educational experience, it is the relief felt by and gratitude of their patients that most impressed them. Vanessa explained, “The gratefulness they show you for helping them return to their normal lives is by far the biggest reward I could ever receive.”

these cases are being treated “All by us [with chiropractic], nutritionally, and with active care. Parker has definitely prepared us to tackle these cases.


Vanessa shared her fibromyalgia patient’s pleasure over walking up and down the stairs to her home with greater ease and the ability to exercise more. She watched as the patient with 56-degree scoliosis grew to stand more erect and walk for longer periods of time. And in concert with George, was able to experience the wheelchair bound patient with complicated diabetes return to walking short distances and begin exercising on a stationary bike. All three of these distinct patients, as well as many others, began to live a life of better overall health and wellness as a result of the chiropractic care received. Their quality of sleep improved. They had increased energy, increased function in daily activities, experienced better digestion, and definitely showed a much more hopeful outlook on life. “They come in speaking more positively, smiling, joking around more, and just seemingly enjoying their lives once more,” Vanessa shared. “I have several patients that have told me I have returned their hope to them. Hope is such a powerful feeling and I feel blessed for being able to help

Help for Haiti

take someone who is in so much pain that they have lost their passion for life, to see them have a flame lit within them once more. It really is powerful stuff.”

come in speaking more positively, “They smiling, joking around more, and just

seemingly enjoying their lives once more.

In addition to patient care, George had much to say about the additional opportunities at UNEVE, “The people at UNEVE are very excited to have us here, they are eager to learn from us and they are willing to teach us what they know.” He and Vanessa began an “Insanity” workout club on Mondays, Wednesdays, and Fridays for the students of UNEVE after witnessing a lot of interest in exercise techniques. They also had the honor of presenting nutrition classes, discussing topics such as pH and sugar levels, general health topics like hip-to-waist ratio, and explaining the physiology behind their instruction to provide a more thorough understanding of their teachings.

“Hope is such a powerful feeling.

Both students were encouraged by the experience and the progress made with their patients during the time spent in Mexico and shared a mutual appreciation for the program. “Serving abroad has humbled me more and has reminded me in many ways of how blessed we are back home in the states. This trip has been life-changing for my patients, but more so for me,” explained Vanessa. Added George, “This has to be one of the best things we have done.”  For more information on Parker University’s Clinic Abroad Program, please visit our website at www.parker.edu/clinic-abroad-program.

d chiropractic Demonstrating Parker’s dedication to sprea dent of Parker worldwide, doctors Fabrizio Mancini, presi dent of Parker Universit y, and Gilles Lamarche, vice-presi opra ctor s, Sem inar s, trave led with a team of 68 chir people of the students , and volu nteers to serve the earthquake-devastated country Haiti. orga nization The jour ney led by ChiroMi ssion – an and adju st ctic opra chir ote who se goal s are to prom resou rcein rly icula part d, people throughout the worl ents of stud vate culti to and , limited third world countries their to them ning retur , areas chiropractic from deprived d lishe estab ion’s nizat orga the home-countries to work in e arch Lam and cini Man ors offices – deeply moved doct into action. d, mosquitoWithin three hours of visiting a dilapidate Lamarche Dr. ren, infested orphanage housing 25 child $30,000 over ng raisi inspired many on the mission by house safe new a of to initiate immediate construction ly near d raise h whic t, for abandoned children. The effor ided prov s, nteer volu $55,000 from doctors, patients, and not only the safe transport and new accommodations for . original 25 children, but also 50 more of service, In addition to the shin ing display for love and toy ing, the group also raised funds for food, cloth other and ils, donation s; distr ibuted notebook s, penc thly mon ted supplies to local schools; and provided dona free. for salaries to teachers who had been work ing how you can To learn more about ChiroMission and . help, plea se visit www.chiromission.com 2011 ParkerLife Magazine | www.parker.edu 13


loving SERVICE is my

Q&A with Parker Alumnus Kent Clark, DC ‘11 on his recent ChiroMission trip to the Caribbean


arker alumni Dr. Kent Clark, shares his personal experience of a recent mission trip taken with a team of doctors and students to St. Vincent, in the Grenadine Islands of the Caribbean, joining the efforts of Dr. JC Doornick and ChiroMission. He discovered life-changing opportunities to expand his mind and grow his practice at home in the United States. Having garnered much appreciation for serving those with extremely-limited access to health care, his new personal goal is to complete at least one mission trip per year.

What made you decide to take the trip?

During Tri-9 I attended the alumni assembly with Dr. Lavar Larks, who spoke about the trip he took after graduation. I was so inspired by his story, I thought going on a chiropractic mission trip would be a great way for me to transition from student to owning and operating my own practice. I knew after I experienced a mission trip, I would always have it in me to keep pushing forward and serving the people, no matter what obstacles I faced.

How did you raise funds for your trip?

What were the people like?

They were so friendly, warm, and welcoming; so happy and grateful for us to be there. We were treated with great respect and gratitude for serving them. I had a few guys hug me after an adjustment, put their hand to their heart and say, “Respect mon, respect.” A lot of times we think we have it hard, but the locals demand very little and live life so freely that I am almost envious of them.

What did a typical day consist of?

My wife had this great idea to have donations made in lieu of gifts for graduation. She created a fundraising campaign through mailings, e-mails, Facebook, and setting-up a PayPal™ account to allow people to make donations. It was really incredible! I received gifts from people I never would have expected and we surpassed our goal by $1000, which will go toward my trip next year.

First, sunrise breakfast. Then we’d split into groups, piling into small vehicles to hit the mission field. I went to schools, prisons, hospitals, military barracks, sports complexes, and nursing schools. We worked until the job was done or until no one was left to be adjusted. Even then, people would find where we were staying and visit our hotel. By the end of the night all I wanted was dinner, a cold shower, and to Skype home to my wife before going to bed.

Did you have any concerns?

How many people did you help?

My only concern was time. I was working on getting licensed in Texas, obtaining a leasing agreement for my new office, and everything else associated with starting practice; but I didn’t let these things hold me back. I knew I was supposed to go on this trip and everything would be fine. 14 2011 ParkerLife Magazine | www.parker.edu

A lot! We were taught to not worry about the numbers, just focus on the people, but I can tell you it was a lot.


st technique

How do you feel chiropractic helped these people?

Bringing chiropractic to their island was beneficial because we were able to help so many without access to health care. For example: I adjusted a woman who experienced difficulty breathing for quite some time. After her first-ever adjustment, she immediately had relief. Later that evening, she brought her two children to be checked because she understood the power and value of an adjustment.

How has this trip inspired you in your practice?

We opened on July 25 and had to deal with the phone and internet cutting on and off, the furniture not being delivered on time, lack of sleep, long hours, etc. (I could go on and on). After taking this trip, I was able to look at my barren space and envision patients lined out the door waiting to be seen because they wanted to receive care and I was ready to serve them. I will always be able to focus my attention on the people; the other stuff can wait or be dealt with later. As my favorite saying goes, “[God] You send ‘em, I’ll serve ‘em.”

Which patient made the biggest impact on you and why?

How did Parker prepare and/or inspire you for this experience?

My education at Parker made me feel confident in the ability to adjust people. Dr. Mancini always speaks about the importance of service and doing what you love to do. I did what I loved by adjusting others while fulfilling my dream of going to the islands where they shot Pirates of the Caribbean. It was definitely a win-win experience!  Kent Clark, DC '11 graduated Summa Cum Laude with his Doctor of Chiropractic Degree from Parker University in April 2011, the inaugural graduating class of the university. He, along with his wife, own and operate Wellness First Chiropractic & Family Wellness in Southlake, Texas. To learn more about Dr. Clark’s practice visit www.wellnessfirsttx.com or e-mail him at info@wellnessfirsttx.com.

For information regarding future ChiroMission trips, or to volunteer, please visit www.chiromission.com.

I was sent to adjust at a prison to treat people who had committed really heinous crimes, some even on death row. I was really bothered after that day in the prison and couldn’t shake the feeling that I could have used my services to better those more deserving. My mother-in-law, also a chiropractor, explained I was serving more than I ever could’ve imagined. She told me BJ Palmer had said we should be adjusting everyone, especially those in asylums and prisons, because those are the ones who need us most, and boy was BJ right. I realized the biggest ‘take-away’ for me adjusting in the prison, was to be in present-time consciousness and to focus purely on the adjustment, not the situation. I know that in my practice things will come up; but when I am adjusting someone, nothing else matters. 2011 ParkerLife Magazine | www.parker.edu 15

y p p a H ! s l i Ta Parker’s animal chiropractic program is improving quality of life for man’s best friends (and cats too!)

Cash Cash was in pain. He could still walk around, but it hurt. Cash, once a free-wheeling dachshund mixed with some cocker spaniel (and maybe a little beagle) was now in a bad way – and things were about to get worse. As his owner, Brandi Shafer, DC ‘99 – tells it: “Cash had jumped off the couch one night, just as he did a million times a day. As the night went on, it was obvious that something wasn’t right.” The next morning found Dr. Shafer and Cash at her local veterinarian’s clinic, where a disc-related source of trouble was diagnosed. Muscle-relaxers, steroids, and pain medication were prescribed along with the recommendation to crate Cash for the next two weeks for rest. A few hours later, though, Cash had no strength in his back legs and the vet suggested Cash be given IV steroids while hospitalized at the clinic to address the downhill spiral he was on. 16 2011 ParkerLife Magazine | www.parker.edu

Two days later, the vet had bad news. Cash had lost all lower body function and Dr. Shafer was given three options: surgery (which offered 50% likelihood of a good outcome), outfitting Cash for a wheelchair, and putting him down with euthanasia. Thankfully, Dr. Shafer, being a chiropractor, knew of a fourth option – chiropractic care for animals. Dr. Shafer, an alumna of Parker University, understands the value of chiropractic for her patients; and this time the patient was Cash. Her beloved pet – the happy-go-lucky, black-furred dog, left behind when his former owners divorced, and rescued by Dr. Shafer – was now paralyzed.

Dr. Shafer said, since that time, “Cash is walking and playing again! He still is a little clumsy with his back feet if he is on an uneven surface. But it’s much better than the alternative!” Dr. Shafer added that she and Cash made a trip back to the original vet who saw him, with Cash now walking on his leash. “They were amazed and wanted to show everyone in the clinic,” she reported. She also said they asked her for information on Dr. Giggleman and his animal chiropractic program. Needless to say, Cash is now a regular visitor at the Parker University Animal Chiropractic Wellness Clinic.

Dr. Shafer, who lives southwest of Fort Worth, Texas, quickly found there were absolutely no chiropractors around who could treat animals and Cash needed chiropractic care fast. Dr. Shafer carefully loaded Cash into her car and made the hour-long drive to Parker University’s Animal Chiropractic Wellness Clinic where Dr. Giggleman practices. Dr. Gene Giggleman, fondly known as Dr. G, with credentials standing as tall as he does, is both a veterinarian and certified in animal chiropractic, and has been seeing – and facilitating – impressive results at his clinic for over 15 years. At the clinic, Dr. G examined Cash and then adjusted him, utilizing both laser therapy and traction. He advised Dr. Shafer to continue the steroids and give Cash pain medications as needed. Also, Dr. G showed Dr. Shafer how to apply traction on Cash for home-care, and urged that Cash be confined in his crate for bed rest. It was a waitand-see prognosis. On the long drive home from Dr. G’s clinic, Cash slept soundly the entire time. In fact, “I had to shake him to wake him up when we got to the house” Dr. Shafer said. “He continued to sleep through the night.” The next morning Dr. Shafer, knowing Cash couldn’t stand on his own, helped him go outside to relieve himself, and then carried Cash back inside. “I sat him down in front of his water bowl for a drink. I looked down and he was standing on his back legs – wobbly but standing!” That was the Saturday morning after his Friday afternoon session with Dr. Giggleman. But the incredible recovery was far from over. Dr. Shafer related, “By Sunday morning, he was walking, again wobbly, but walking; and by Monday morning, Cash was running from me because he was tired of that crate!”

Dexter Another happy tale (pun intended) belongs to Dexter, a sweet, loving, energetic, and ever-playful border collie. Dexter’s favorite game to play was fetch. In fact, his owner, Jason, would often tire out long before Dexter would. Dexter loved to run fast, jump high, and do quick turns and flips like an acrobat as he tried to get his beloved ball. One day after a long play session, Dexter could not lean down to eat or drink. He wouldn’t sit and had trouble lying down. When he would finally lie down, he wouldn’t want to get up and would stare at the wall and not sleep. Jason was worried and took him to a veterinarian, who was unable to tell him what was wrong with Dexter. In fact, the vet’s only suggestion was to sedate Dexter, take x-rays and find out what was happening to him – maybe. Jason didn’t like the idea of his dog being sedated unnecessarily and politely refused. The vet promised to check up on Dexter and prescribed pain pills for him. Lucky for Dexter, Jason is an employee at Parker University and knew about Dr. Giggleman and the Parker University

2011 ParkerLife Magazine | www.parker.edu 17

Animal Chiropractic Wellness Clinic. He had taken other pets there and knew of Dr. G’s caring nature and expertise. That Friday, Jason was at the clinic early to see Dr. G, and was anxious to find out what was ailing his faithful friend. As Dr. G felt down Dexter’s spine, he was immediately able to pinpoint the problem. Dexter had hurt his lower back badly. First, Dr. G recommended Jason stop giving Dexter the pain pills, which were making Dexter feel better but not helping him heal; and after adjusting him, recommended no activity for the next two weeks and for Dexter to be crated – a hard proposition for an active border collie and the family that loved playing with him so much. Jason followed Dr. G’s instructions and crated Dexter for the next week. He took Dexter back into the clinic the following Friday, and there was slight improvement. This time, Dexter received an adjustment and laser therapy. Encouraged, Jason again crated Dexter for the next week and brought him back to Dr. G on that Friday. There was a great amount of improvement and Dexter was on the right track! After another adjustment and a recommendation to limit Dexter’s activity for another two weeks, although now not

in a crate, Dexter was off again. Excited by the progress, Jason followed the rest of Dr. G’s instructions. Dexter has now healed and is back to his usual, playful-self. There’s no stopping him now! Even better, the shy border collie has made a new friend for life. Thanks to Dr. Giggleman and his tireless work, the outstanding health and wellness advantages of chiropractic care – acknowledged and respected by people world-wide – are being brought to yet another population. Animal chiropractic within the veterinarian setting can only continue to further validate and confirm the immense value of chiropractic treatment for everyone… and their pets. Just ask Cash and Dexter!  Dr. Gene Giggleman received his doctorate in veterinary medicine – Magna Cum Laude – from Texas A&M. Shortly thereafter, he found his way to Parker University, where he wears several hats and received honors too numerous to list. In addition to undertaking full academic duties, Dr. G also founded the Parker University Animal Chiropractic Wellness Clinic to offer both veterinary and chiropractic care to companion animals.

To learn more about Parker’s animal chiropractic program, visit www.parkeranimalchiro.com.

Jelly Bean Any one who’s been to Texas in the sum mer knows how hot it is! If you haven’t been, I’m sure you’ ve heard about it. This is where we find Jelly Bean – on a hot August day in Texas, thoughtlessly abandoned with her brot hers and sisters. Inside a box, lid closed, in a shopping cart in a Wal-Mart park ing lot, these little kittens still had their eyes closed. They were dehydrated and nearly star ved to deat h. A kind woman, putting away her own shopping cart, found the kittens. Moved to help them, she took them hom e, nursed them, and placed them for adoption. That’s where I come in. I adopted one of the kittens and named her Jelly Bean. I immediately took her to Dr. G for an exam and adjustment to get her new life started on the right track. She is now a crazy, wonderful, lovin g two-year old cat and I can’t imagine my family without her!

18 2011 ParkerLife Magazine | www.parker.edu

-Ja sm in Ad ams

UPCOMING ALUMNI EVENTS 2011 Dates September 23 Vancouver

Joe Fortes Seafood & Chop House

September 24 Seattle

Sullivan’s Steakhouse

September 30 Fall Career Fair

Parker University Donovan Student Lounge

September 30 Philosophy Night

Parker University Standard Process Student Activity Center

October 21-23 Parker University Homecoming

Parker University Campus

October 21

Alumni Association Awards Luncheon

October 21

Annual Homecoming Reception

October 21

Parker University School of Massage Therapy Alumni Dinner

October 22

Class Reunion Dinners

Parker Alumni Association Intern Lounge

Parker University Courtyard

(For Classes of ’06, ’01, ’96, ’91, ’86 and All Massage Therapy Alumni) Locations To Be Determined

2012 Dates January 19-21 Parker Seminars Las Vegas

Las Vegas Hilton

June 9

Annual Luncheon at TCA

August 24

TCA State Convention Sheraton Austin Hotel At The Capitol

Florida Event at FCA National Convention The Peabody Orlando

RSVP for these events at www.parker.edu/alumni-events

Being a Parker graduate has its rewards. Visit the Graduate Benefits webpage to review special offers and privileges only Parker graduates receive. www.parker.edu/graduate-benefits

See What’s Happening! www.facebook.com/parkercollegealumni www.twitter.com/parkeralumni linkd.in/parkeralumni 2011 ParkerLife Magazine | www.parker.edu 19


Amy Davis Montgomery


o read these words as one entering or already established in the chiropractic profession, you understand what it means to be called into duty. You had a choice of careers, but something within the field spoke to you. Something palpable, yet intangible, reached out and touched you on the shoulder –guiding your heart and gently prodding you from deep within to move forward. You were called to serve. With this calling also comes an understanding of hope – the idea, thought, belief that a better way of life is not only available, but attainable. There is a special population of individuals who share your call to serve and your understanding of hope. These people put their lives at risk daily, standing on the line between life as it is and realized expectations. Whereas you help heal and comfort, they fight and help defend – living their lives in expression and example to uphold the very freedom that affords you the luxury of choice to follow your calling. These are the men and women of the United States military.

in general public awareness and specifically the benefits of its availability to those in the military, this influential and inspiring leader knows a thing or two about overcoming challenges – and the benefits of chiropractic. She rose through the ranks to become the first female graduate of West Point promoted to General Officer and the first woman in U.S. history to command combat at the strategic level in the Combat Theater of Iraq (3rd Corps Support Command - the highest level organization for logistics). She has repelled out of helicopters, body bumped and bruised; and led troops through the toughest terrains. She has earned a well-decorated uniform, exampling excellence in action. And, for a good portion of this time, she has carried a diagnosis of Fibromyalgia Syndrome – a set of symptoms that include widespread muscle and joint pain, fatigue, and other debilitating factors.

this calling also comes an “ With understanding of hope – the idea,

thought, belief that a better way of life is not only available, but attainable.

Just as patients may not recognize the sacrifices you made to provide them the benefits of your calling, there is also an often under-appreciated value to the sacrifices made by these people who position themselves in peril for your privilege. And, not unlike your patients, you can certainly appreciate the results of their efforts. Retired Brigadier General, Rebecca S. Halstead, speaks with authority as both a retired member of the U.S. Army and a patient of chiropractic when she states, “The military is our best resource. They deserve the best health care; and chiropractic is the best care.” Currently an active proponent for the advancement of chiropractic both

20 2011 ParkerLife Magazine | www.parker.edu

Retired Brigadier General, Rebecca S. Halstead (far right) poses with troops in the field.

Introduced to chiropractic by her father decades ago, she could immediately recognize the benefits of chiropractic. However, her active military life and many moves (18 times in 27 years) prevented her from receiving chiropractic treatments more than once every six months to a year. It wasn’t until she retired in 2008, when she was enlisted

General Halstead has willingly used this familiarity with the personal benefits of chiropractic, her name of notoriety, and her position of prominence to advocate for millions of military personnel and their families to receive the improved health and wellness of regular chiropractic care - a benefit granted by the federal government to active-duty personnel and veterans in 2001, but which is currently only accessible in approximately 25% of military treatment facilities.

“ The military is our best resource.

They deserve the best health care; and chiropractic is the best care.

“We have to ask ‘why isn’t this happening?’”, she prompts. “These men and women love their country... are in austere conditions...separated from their families... and they deserve our energy.”

and educating the public are a few ways a doctor of chiropractic can show their support for those who so valiantly serve. General Halstead beckons doctors of chiropractic to join her efforts, “You never know when you might adjust just the right person... a person of influence or responsibility... who receives and recognizes this wonderful benefit.” She goes on to ask, “Wouldn’t it be wonderful if everyone woke up with a desire to make a difference?” Indeed, it would.  For more information on how you can help provide the best care to those who give their best, explore the expanded educational opportunities at Parker University or visit the American Chiropractic Association (www.acatoday.org), the Foundation for Chiropractic Progress (www.foundation4cp.com), the International Chiropractors Association (www.chiropractic.org), and www.beckyhalstead.com, the official website for Retired Brigadier General Rebecca S. Halstead.

it be wonderful if everyone woke “Wouldn’t up with a desire to make a difference?

into the care of Carol Ann Malizia, DC, that she began to experience the full advantages of regular chiropractic care. Ever the realist, General Halstead states “[Chiropractic] hasn’t cured the Fibromyalgia, but it’s so much better today than two and half years ago.”

-Retired Brigadier General, Rebecca S. Halstead

General Halstead, who proves her spirit of service is still in full force, will continue to illustrate the same values of persistence and dedication shown in her 27 years of service to the U.S. Army, and utilize her current work as spokesperson for the Foundation for Chiropractic Progress to encourage doctors of chiropractic to “step outside their comfort zone”– challenging them to recognize their blessings and ask themselves the question, “How can I help?” The shifting paradigms of the nation and of health care are calling more individuals into a life of service. Doctors of chiropractic have a unique opportunity to utilize perspective as health and wellness practitioners to extend their reach beyond those whom they serve to those who serve for the benefit of everyone. There are avenues available to help channel the desire to present the gift of enhanced health and wellness to all individuals – including the military. Advocating with the American Chiropractic Association, joining the Foundation for Chiropractic Progress and state chiropractic associations,

2011 ParkerLife Magazine | www.parker.edu 21


A to Point B

Sometimes a Little Financial Help Makes the Biggest Difference


oday’s economic climate indicates that affording higher education is a greater challenge than ever before. Inspiring stories, like that of Melissa Guerra, provide proof that funding scholarships or other financial rewards can deliver untold value to future doctors of chiropractic and the profession as a whole. “If it’ll help out, go for it....” Those seven words, written by Melissa O. Guerra in response to a request to share her story, speak volumes.

A recipient of the Dr. Bernard Kunc Scholarship donated by Brenda Byroad, DC ‘89 and Clark Byroad, DC ‘87, Melissa examples the struggles and determination expressed by many students and gives evidence to the ultimate triumph that financial assistance can help Parker students achieve. In 2009, Melissa was facing many difficulties. She was carrying the brunt of the financial burden from a failing business, a 10-year-long relationship had reached the point of separation, and due to changing requirements, she was unable to return to a prior career as a State employee without completing her bachelor’s degree.

“ She cried herself to sleep each night...questioning whether she made the right choice.

22 2011 ParkerLife Magazine | www.parker.edu

Selling all her belongings, pawning each bit at a time just to make ends meet, Melissa recognized the enormity of her challenging circumstances, but vowed to return to school. During an internet search for educational options, an article on chiropractic flashed upon her screen. Even though Melissa had no experience with chiropractic (her family always thought of them as “bone crunchers”), she had suffered from chronic back pain for years and experienced debilitating effects from muscle-relaxers and pain meds previously prescribed by the VA. Seeking solutions on her own, Melissa had ‘healed’ herself with an inversion table; and she saw this article as a gift. Chiropractic was her philosophy! As life would have it, Parker University was holding an open house on the same weekend that Melissa was scheduled to be in the area. She attended the event, and on a wing and with a prayer, made the decision to pursue her studies at Parker.

With her decision, Melissa faced some challenges. She left her two children with family in Zapata, Texas so they could finish school. She moved into a travel trailer at a local RV park and cried herself to sleep each night – with her dog licking her tears, and Melissa questioning whether she made the right choice. As she pushed through her second round of undergraduate courses, her daughter, Sachi, moved in. Melissa continued

Just three days before beginning Tri-1 classes, Melissa learned her nephew, Ira B. Laningham IV, had been killed in action during service in Afghanistan. She was tempted to stop her studies and return to Zapata, but received an unexpected blessing for choosing to forge ahead. Her son, James, who was greatly grieved, realized he needed his mother – and Melissa already knew she needed him.

“ It was that one scholarship, that

one special gift that got me from point A to point B – that moved me from an RV park to an apartment. It was that little ‘push’ that helped me cement that goal.

Quickly realizing that the tiny travel trailer they shared as living quarters was too small for the three of them, Melissa wrestled with what to do. She was on welfare and had just enough money to pay her bills, but certainly not enough to move into a larger place. Feeling embarrassed, Melissa reached into her well of hope and applied for the Dr. Bernard Kunc Scholarship. In her essay she wrote about her hardships and her desire to make more out life for herself and her children. After many days and even more prayers, Melissa received word she would receive the much-needed award. Melissa used her scholarship funds to move into a modest apartment with her children and furnish their new home.

With a little breathing room, Melissa was able to look forward and concentrate on tackling the 26+ hour course load. Despite difficult odds, Melissa’s children were able to see that ‘where there’s a will there’s a way,’ and look up to their mother with a deep respect. Friends and family, inspired by Melissa’s enthusiasm and drive to complete her goal, helped her in ways she never before thought possible – but it is the scholarship she credits most. “It was that one scholarship, that one special gift that got me from point A to point B – that moved me from an RV park to an apartment. It was that little ‘push’ that helped me cement that goal.” It may be difficult to imagine, but Melissa’s story is not uncommon. Every year, deserving students from Parker University receive awards like the Dr. Bernard Kunc Scholarship. In fact, 95% of all Parker students receive some form of financial aid. With stories like those of Melissa, and many others like her, the inspiration to share your success is plentiful. Opportunities to help others overcome obstacles are numerous and recipients of your gifts are inclined to return the blessings so freely given them. As Melissa states, “One day, when I am a successful chiropractor, I will be at those scholarship functions religiously! I will be giving back and helping those who want to promote optimal health...despite the odds!”

“ Despite difficult odds, Melissa’s

children were able to see that ‘where there’s a will there’s a way,’ and look up to their mother with a deep respect.

to question her decision as Sachi tearfully adjusted to the new environment, but the two quickly settled into a routine – until unforeseen tragedy struck.

Your gifts to the students of Parker University cannot be quantified in the lasting value of the contributions they can make on the future of chiropractic. With a scholarship or other financial reward, you will encourage the potential of prospective doctors of chiropractic and touch the lives of the countless patients they will treat. Just like Melissa said, “If it’ll help out, go for it...” Start giving back what you have been given today!

Dr. Clark Byroad ’87, Melissa Guerra, Dr. Brenda Byroad ’89, and Dr. Fabrizio Mancini ‘90

For more information on becoming a part of a deserving student’s life (directly or indirectly), please contact Ben Hart by calling 214.902.3482 or by e-mailing bhart@parker.edu. 2011 ParkerLife Magazine | www.parker.edu 23

L eaving a L egacy stinating, but have a will.” Maybe you’re procra You’ve heard it before: “You should ily’s planning is for protecting your fam te esta ant ort imp how lize rea you may not h a donation s of Parker Universit y’s students wit live the g cin uen infl n eve or re futu ving benefits o know there are potential tax-sa made from your estate. Did you als with such a gift? Curious? Good. through e for the future of Parker University vid pro o wh se tho ize ogn rec to d Create y to extend Legacy Society affords donors a wa estate planning, the Dr. J.W. Parker e of Parker. their contribution to the rich heritag

Rose Lepien, DC ‘91, is a char ter A devoted and distinguished alumna, Society, and a living example of member of the Dr. J.W. Parker Legacy er Uni versity can prov ide to its the many benefits that givi ng to Park e to the United States as a foreign students. Born in Germany, she cam Lepien is a 1991 graduate of Parker exchange student at the age of 19. Dr. Parker to become chiropractors. whose two sons followed her path at rience faci ng difficult ies as an Dr. Lepien drew on her first-hand expe l aid when she began her tradition internationa l student seek ing financia 2003, she established provisions in of charitable contribution to Parker. In internationa l female Parker student. her will for a scholarship to honor an include a nine-trimester, $1,000 Dr. Lepien’s initial provision grew to ed of Parker’s Named Student per trimester scholarship when she learn ors to fund their gifts on an annual Scholarship Program that allows don transition now gives Dr. Lepien the basis instead of an endowment. This and the pleasure of meeting and advantage of seeing her gift in action ient. getting to know “her” scholarship recip

show your support of you r estate planning allows you to part as iety Soc acy Leg er Park J.W. fy Parker of their Including the Dr. of course, students. Members who noti and , arch rese s, ram prog c emi acad its ions, are recognized at to the universit y, presentations, receive donor publicat ing lann te-p esta and l ncia fina to offerings are invited or Wal l of Honor. listed in perpetuity on the Parker Don the annual Investors Event, and are is to be shared by all. By including the contributions made, a greater gift for ed gniz reco be to nice is it h oug Alth ge of retirement plan assets, or other securities, leaving Parker a percenta or ks stoc g atin don will, your in er Park er University and the collective love help ensure that the rich heritage of Park can you cies, poli e ranc insu life g atin don ns to come. of chiropractic will endure for generatio e about each gift plan, r financia l or estate plans, learn mor you in gift a ing mak r side con to like t, at 214.902.3423 or If you would CFR E, Vice President of Developmen en, Jens nne JoLy tact con , efits ben and discuss the at jjensen@parker.edu.

rney is: ker University to share with your atto Hill, Par for ge gua lan t ues beq l cia offi The th to Parker University, 2540 Wa lnut

ise and bequea “I, [name], of [city, state zip], give, dev percentage of the estate 75-1596658, [specific dollar amount or Dallas, TX 75229, Tax Exempt ID # ricted use or specific purpose].” or description of property] for its [unrest

24 2011 ParkerLife Magazine | www.parker.edu

Making gifts for the benefit of others is an excellent way to affirm your values and priorities. You can designate your gift to a specific college or school, a department or program, faculty support or student scholarships, or it may be unrestricted and used where needed most. Carefully planning your gift to the university may stretch the value of your donation, enabling you to do much more than you think possible. A planned gift also may benefit you and your family. Your tax savings may be substantially increased, and some planned gifts can provide you or a loved one guaranteed lifetime income. Two different ways of stretching your charitable gifts are highlighted below:

Q: How can you earn 4% to 7% on your investments, make

a contribution to Parker University, and save on taxes?

A: Charitable Gift Annuity The idea of a charitable gift annuity is nothing new, but its benefits will never grow old. In America, one of the oldest gift annuities dates back to 1843, when a Boston merchant donated money to the American Bible Society in exchange for a flow of payments. Today, a charitable gift annuity offers valuable tax benefits. But perhaps more valuable than the financial advantages is the satisfaction of helping continue the mission and good works of a charitable organization such as Parker. • You contribute a specific amount to Parker University to create a Charitable Gift Annuity. • You receive a yearly income at a fixed percentage rate (based on age and the number of annuitants, rates are recommended by the American Council on Gift Annuities, currently 4% to 7%).

• You receive a charitable tax-deduction for a portion of your initial gift (and if you make your initial gift with appreciated securities, you avoid paying capital gains tax). • You are taxed on only a portion of your yearly income. • Upon the death of all annuitants, the charitable remainder trust becomes part of Parker University’s Endowment Fund and your estate does not have to include it in the estate for taxes purposes. Check with your estate planning attorney or JoLynne Jensen, CFRE, Vice President of Development at Parker University for current rates.

For more information, please visit www.parker.edu >Donors> PlannedGifts or call JoLynne Jensen at 214.902.3423 to answer any questions and provide projected results for your specific situation, in confidence and with no obligation. 2011 ParkerLife Magazine | www.parker.edu 25

The Parker University Honor Roll of Donors Thank you to all of our generous donors for supporting the mission of Parker University. Parker appreciates all of these enthusiastic donors who have partnered with us to provide the students, patients, and wellness professionals we serve with the knowledge and health care experiences to realize their full potential through a dedicated focus on education, research, and service. This honor roll includes all gifts and pledges made between September 1, 2010 and August 2, 2011. The Dr. James W. Parker Legacy Society is a lifetime membership. Named Scholarships are listed when they are active.

Capital Donors  Capital gifts are transformational gifts to Parker University. They allow Parker to upgrade facilities, thus creating enhanced environments for teaching, learning, recreation, and personal growth. Gifts of this magnitude have been recognized with buildings, classrooms, or labs named in honor of the donor. Please contact JoLynne Jensen at 214.902.3423 for more information. Standard Process Inc. – Student Activity Center Foot Levelers – Nine Classrooms Erchonia Corporation – Laser Healthcare Center, Dallas Clinic

Named Student Scholarships  Many alumni and friends want to make an immediate, personal impact in the life of a student. Scholarships in the amount of $3,000 or more each year (unless noted) can be named after the donor or someone they wish to honor. These scholarships are utilized to lessen the financial burden so our students may focus on their studies. For additional information, call Ben Hart at 214.902.3482. Back Support Systems (scholarship for one trimester) Drs. Brenda and Clark Byroad Dr. Mark Charrette Clear Scoliosis Institute Chiro One Wellness Centers Dr. Philip L. Cook Dr. and Mrs. Doug DeShazo Drucker Labs LP Erchonia Corporation Dr. Gilles Lamarche

Dr. Rose Lepien Dr. Fabrizio Mancini Mr. William Nardiello (Gift for President-for-a-Day) OTZ Health Education Systems Parker Alumni Association Protocol for Life Balance Standard Process Inc. Thumper Massager Inc.

Parker Giving Circles  The Parker Giving Circles recognizes the distinguished and dedicated group of supporters made up of alumni, friends, and businesses who understand that Parker University can fulfill its educational goals only with their loyal support and financial involvement. Annual leadership gifts provide the resources for us to continue offering quality education to future chiropractors.

Dr. James W. Parker Legacy Society  The James W. Parker Legacy Society is named in honor of our late founder. For five decades – from early childhood until his death in 1997 – Dr. Parker’s passion, skills, and love were directed toward chiropractic. This society recognizes those alumni and friends who provide for the university’s future through their estate plans. For additional information, please call JoLynne Jensen at 214.902.3423. Dr. Rose Lepien Dr. Stacey Olson Dr. Tex Rabourn (Deceased)

Parker Annual Donors  Throughout the year these alumni, faculty, staff, and friends have generously given to support the Parker mission. Dr. Curtis Adams Dr. Dino Bosco Mr. Tony Boudreau Dr. Amber Brooks Ms. Dawn Cacka Caring For Others Ltd. Champions at Valley Ranch Pro Health Chiropractic PC Mr. Jeffrey Cohen Congress of Chiropractic State Associations December 2010 Graduating Class Dr. Jack Donovan The Doyle Group Inc. Dr. Camille Eberle-Reagan English Insurance Group Ms. Lisa Fellers Foot Levelers Inc. Dr. Kayce Frye Dr. Scott Garber Ms. Frances Gardner Dr. Erik Gragg Dr. Christopher Gratton Dr. Michael Hall Ms. Helaine Hashimi-Clark Dr. Andrew P. Hatch HealthSource Chiropractic Inc. Dr. Darren Hollander Mr. Ryan Holloway Dr. Brent Hood Dr. Elizabeth Isaac J & E Health Acers

President’s Circle - $5,000 and above

Pioneer Partner - $2,500 to $4,999

Friend of Parker - $1,000 to $2,499

Clear Scoliosis Institute Dr. Fabrizio Mancini Mr. D.T. Nguyen Parker Alumni Association

Mr. Jesse Green Ms. JoLynne Jensen Dr. Ken Thomas

Anabolic Laboratories Dr. Ed Foreman

26 2011 ParkerLife Magazine | www.parker.edu

Ms. Barbara Jindra Dr. Eagle KnifeChief KT Tape Dr. Gilles Lamarche Dr. Robert Longenecker Dr. Pia Martin Maximized Living McWilliams and Associates Metroplex Plaza LP Dr. Larry R. Montgomery Neuro-Emotional Technique Nutri-West Dr. Stacey Olson Pathway Genomics Dr. Bart Patzer Ms. Deborah Peckman Dr. Reese Riggin Safeway/Randalls/Tom Thumb SAGG Services Dr. Vincent Scheffler Ms. Sherry Slayton John & Cheryl Slofstra Dr. Jeffrey Spencer Dr. Louis Sportelli Dr. Lawrence Stolar Tensegrity Partners Dr. Jeanna Townsend Ms. Cynthia Vaughn Ms. Casey Walker Dr. Mary Warren Dr. Stephanie Waters Dr. Todd Watson Dr. Chad Weinzetl Mr. Steve Weller Dr. Dennis Woggon Work Zone Traffic Control

Thank You!

Parker Corporate Circle  Parker University recognizes the value of corporate relations and understands the importance of return on investment. A Corporate Circle Membership is designed to engage a business, build its brand, and position the products or services within the Parker community of alumni, faculty, staff, students, and friends. Participating businesses will develop a professional relationship with Parker which will yield a high return for your company while supporting higher education and natural health care.

Corporate Investor - $2,500

Business Member - $500

Parker Gala 

Baymont Inn & Suites by Wyndham– Dallas Love Field

Clear Scoliosis Institute Dr. Noble’s ProMassagers Vibe for Health

Parker Seminar attendees, industry professionals, speakers, sponsors, and exhibitors attended the party to celebrate the profession and recognize chiropractic research accomplishments. Proceeds from the gala provide grants to support small chiropractic studies conducted by researchers at academic institutions.

In Honor of…  Express your joy, gratitude, or sympathy in a very special way. A tribute gift to Parker University is appropriate on a variety of occasions and always holds special meaning for the recipient. A special card will be sent notifying the honoree, or designated family member, of your thoughtfulness. The amount of the gift is never revealed. Gifts are tax-deductible to the extent provided by law. For additional information, call Ben Hart at 214.902.3482, or you may securely make your gift online at www.parker.edu.

In Honor of Dr. Scott Garber Mr. Jeffrey Cohen Ms. Deborah Peckman

In Memory of...  These gifts are dedicated to the memory of those loved ones who have passed away and to those of us left behind who miss them. A special card can be sent notifying the family of your thoughtfulness. The amount of the gift is never revealed. Gifts are tax-deductible to the extent provided by law. For additional information, call Ben Hart at 214.902.3482, or you may securely make your gift online at www.parker.edu.

In Memory of David R. Gunn Mr. Tony Boudreau Dr. and Mrs. Kent Clark Dr. Camille Eberle-Reagan Ms. Lisa Fellers Dr. Kayce Frye Dr. Scott Garber Mr. Jesse Green Drs. Cara and Michael Hall Ms. Barbara Jindra Dr. Gilles Lamarche Dr. Fabrizio Mancini Mrs. Cheryl Moss Dr. Bart Patzer Dr. Vincent Scheffler Ms. Sherry Slayton Dr. Kenneth Thomas Ms. Casey Walker Dr. Mary Warren

In Memory of Dr. Matthew Cacka Dr. Corene Bodily Dr. Amber Brooks Mr. and Mrs. John Cacka Dr. Erik Gragg Dr. Christopher Gratton Dr. Darren Hollander Dr. Brent Hood Dr. Elizabeth Isaac Dr. Eagle KnifeChief Dr. Pia Martin Dr. Angie Monthei Mr. and Mrs. John Slofstra Dr. Elena Still Dr. Jeanna Townsend Dr. Stephanie Waters Dr. Chad Weinzetl

The goal of Parker University Development is to promptly and accurately acknowledge all donor gifts. If you have any questions regarding your donations or the listing in this honor roll, please contact Ben Hart at 214.902.3482 or e-mail bhart@parker.edu.

American Chiropractic Association American Chiropractor Magazine Australian Spinal Research Foundation Dr. Patrick Bodnar Canadian Chiropractor Magazine Cancer Treatment Centers of America Chiropractic Economics Inc. Dr. Denis Chouinard Mr. Gary Cuneo DAV Productions Mr. John Davila Dr. Jason Deitch Mr. William DeMoss Mr. Peter Dong Dr. Jack Donovan Dr. Jean-Claude Doornick/ ChiroMission Drucker Labs LP Dr. Camille Eberle-Reagan Effective Chiropractic Ms. Heidi Farrell Ms. Therese Finan Foot Levelers Inc. Ms. Catherine Foote Ms. Tara Foreman Ms. Brenda Fredericksen Dr. Scott Garber Dr. Neil Gardner Mr. Jesse Green Mr. Jay Greenstein Dr. Michael Hall Dr. Duane Hanson Ms. Amy Hardin Dr. Dennis Alan Harris Kelly Hayford Mr. Edward Hogle Mr. Stanton Hom International Chiropractors Association Mr. Dennis Jean-Pierre Ms. JoLynne Jensen Dr. Gartrell King Dr. Robert Kipp Dr. Randy Koski Dr. Gilles Lamarche Mr. Rodney Langel Lloyd Table Company Mr. Mark Losack Mr. Benjamin Lurie

Dr. Dana Mackinson Mr. Stanley Magill Dr. Carol Ann Malizia Mr. Mitch Mally Dr. Fabrizio Mancini Dr. Dean Martin Maximized Living Dr. Gary McDowell McWilliams and Associates Dr. Sue Morter MPA Media Mr. John C. Nab NCMIC Group Neuromechanical Innovations Mr. D.T. Nguyen North American Spine Northwestern Health Sciences University Dr. Sandra Norton Dr. Stacey Olson Dr. Gene Orlowsky OTZ Health Education Systems LLC Mr. Russell Pavkov Ms. Petra Robinson Dr. Kristina Sargent Dr. Vincent Scheffler Ms. Judy Siebert Southern California University of Health Sciences Standard Process Inc. Dr. Lawrence Stolar Mr. Ryan Sweet Dr. Kenneth Thomas Ms. Heather Thomas Mr. Kurt Triplett Ms. Carleen Van Dahm Dr. Kevin Van Nostrand Dr. Eric Van Slooten Ms. Cynthia Vaughn The Vitality Depot/Spidertech Dr. Todd Watson Whitemud Crossing Chiropractors Mr. Rodney Williams Ms. Elizabeth Wisniewski World Congress of Women Chiorpractors World Federation of Chiropractic Dr. Rick Wren Ms. Amanda Yakiwchuk ZG Distributing Inc.

2011 ParkerLife Magazine | www.parker.edu 27

Parker Alumni Association Donates $5000 May 3, 2011 – The Parker Alumni Association became the first donor to the newly renamed, Parker University, when the association presented a $5,000 check during a board of trustees meeting on campus. Dr. Vincent Scheffler ’07, president of the Parker Alumni Association presented the check to Mr. Bill Nardiello, chairman of the Parker University Board of Trustees and Dr. Fabrizio Mancini ’90, president of Parker University, on behalf of its members.

March 31st All-Alumni Teleconference Shared Vision for Parker University


he all-alumni teleconference discussing the vision for Parker University over the next 50 years was a success in many ways. Organized by the Parker Alumni Association, Chairman of the Parker University Board of Trustees Mr. Bill Nardiello and President of the Parker Alumni Association Dr. Vincent Scheffler ‘07, hosted this call with visionary words shared by Parker University President Dr. Fabrizio Mancini ‘90. Many pertinent questions by Parker alumni were addressed at the end of the call. In an effort to share the information with all of our alumni, an audio file of the teleconference and an FAQ is available at www.parker.edu/ alumni-teleconference. 

Welcome to the Alumni Association!

Recognizing our newest Lifetime Members from 2011

209. Dr. Brandon M Lundell ‘04 210. Dr. Philip V Cordova ‘97 211. Dr. Renee Dallaire 212. Dr. Gene Orlowsky 213. Dr. Richard E Busch III ‘96 214. Dr. Chad Martin 215. Dr. Matt Johnson ‘09 216. Dr. Roger Kiva 217. Dr. Ralph Lepien ‘02 218. Dr. Seiichiro Ando ‘04 219. Dr. Brandon Knutson ‘00 220. Dr. Jeremy Villani ‘98 221. Dr. Helen Villani ‘97

100% of a Lifetime Member’s fee goes to the Alumni Association Endowment Fund. Membership is available to any person who believes in supporting this fund. Future editions of ParkerLife will continue to recognize new members. To become a Lifetime Member, contact Timothy A. Gunn, Director of Alumni Relations, at 888.PR.ALUMS or complete the membership form on page 30. 28 2011 ParkerLife Magazine | www.parker.edu


Talk the TIC Picks a Winner at Parker

Back by popular dem and, Parker Homecoming returns to campus

October 21-23, 2011!

A ll Parker A lumni Association members an d first year Pa rker Univers ity gr ad ua te s re ce iv e discounted pricing!

Parker Homecoming 2011 features customized tracks for chiropractors, massage therapists, and chiropractic assistants, with up to 20 CE hours available for DCs and 12 CE hours available for MTs! Our line-up of expert presenters will share their extensive knowledge and skills to make you a more effective health care leader, in areas such as:

• Techniques

• Practice Essentials

• Nutrition

• Integrative Care

• Active Care

Class Reunion Dinners

classes of ‘06, ‘01, ‘96, ‘91, ‘86

Saturday, October 22, 2011 | 7pm One of the best parts of getting back to campus for Homecoming Weekend is being able to reconnect with friends and re-live “the good ole days.” Class specific reunion dinners on Saturday evening offer you an opportunity to spend dedicated time with your classmates. RSVP today for your class reunion dinner and get reconnected! For the latest event information including location and menu or to RSVP, visit www.parker.edu/alumni-events. Share your campus memories by posting pictures of you and your classmates on our Facebook page at www.facebook.com/ parkercollegealumni.

Together, Making Our Profession Stronger Make a date to celebrate with Parker University – Register today online at www.parker.edu/homecomingregister, or call 800.266.4723 and take advantage of our advanced registration pricing to save!

Congratulations are extended to all participants of the 2011 Talk the TIC competition recently held at Parker University! Established in 2007 at Life Chiropractic College West, Talk the TIC is a worldwide annual chiropractic health talk competition that provides students an opportunity to overcome any fear of public speaking and to refine their skill at communicating the principle, science, and knowledge of chiropractic in order to share it with the public. United on the Parker University campus, students from nine institutions across the globe were evaluated on their effectiveness of explaining what chiropractic is and what the benefits of chiropractic are to a lay audience. Of the original nine semi-finalists, five were selected as finalists to compete for the final round of the championship. The five finalists presented their chiropractic message to an audience of more than 800 people, vying for first, second, and third winning titles and cash prizes for the advancement of their educational and professional careers. Students from Palmer College of Chiropractic Iowa and Life Chiropractic College West received second and third place awards, respectively; but it was Parker University College of Chiropractic student Darrell Pratt-Blackburn who claimed first prize and the title of Talk the TIC 2011 champion. For his successful efforts, Darrell was not only awarded a $2,000 check, but he also received the most-coveted prized possession of the competition – The Chiropractic Torch. In addition, his name will also be engraved on the Champion’s Society Plaque in Sid Square at Life Chiropractic College West. As a result of his championship performance, Darrell will also entertain attendees at Parker Seminars Las Vegas 2012 as the first student to ever present on the main stage at Parker Seminars. For more information about Talk the TIC, visit www.talkthetic.com.

2011 ParkerLife Magazine | www.parker.edu 29

SUPPORT PARKER UNIVERSITY TODAY! As a nonprofit organization, Parker University needs your support to offer quality education to students, cuttingedge research for the profession, and valuable services to our patients and to the community. q YES! I would like to invest in the future of Parker with a tax deductible gift of:

q $5,000 President’s Circle q $3,000 Create a Named Scholarship q $2,500 Pioneer Partner q $1,000 Friend of Parker

q $500

q $250

q $100

q Other $___________________

q I wish to remain anonymous in print. Donor Title:______________ First Name:_______________________________ Last Name:________________________________ Address:____________________________________________ City:________________________State:_____ Zip:________________ Phone:______________________________________________ E-Mail:___________________________________________________ Please charge my:  VISA

Please charge:




 The full amount today.

Card Number:_______________________________________

 $________today and send me monthly reminders for the balance.

Exp. Date:______________________ Security Code:________

 $________automatically on the 15th of each month until the balance is paid.

Give online at www.parker.edu Mail this form to: Office of Development | Parker University 2540 Walnut Hill Lane | Dallas, TX 75229 Or fax this form to: 214.902.3453

QUESTIONS?: Call Ben Hart at 214.902.3482 or e-mail bhart@parker.edu.


ID#______________________ PBLCN

LIFETIME MEMBER Membership Fee + Addt’l donation $1500 + ___________________ $300 due with application – balance may be paid in four (4) consecutive monthly installments. Engraved plaque will be sent when paid in full. 100% of Lifetime Membership fee goes to the Alumni Association Endowment Fund.  Easy Pay Option: Please automatically charge my credit card on the 15th of each month based on the above mentioned payment schedule.

ANNUAL MEMBER Membership Fee* + Addt’l donation  Parker Alumni

$75 +___________

 Non-Parker Graduate $75 +___________



 Recent Graduate (graduated in ’10 or later) $50+__________  Student FREE

*25% of fee goes to the Alumni Association Endowment Fund with remaining going to annual budget.  Automatic Renewal: Continue my membership until _________________. I understand my credit card will be kept on file and charged in November of each year. (Service is provided for your convenience NE W and can be cancelled at anytime by calling the Office of Alumni Relations at 888.PR.ALUMS.) Member Name:_____________________________________________________________ Total Enclosed: $_______________________________ Home Address:________________________________________City:__________________________ State:_________ Zip:_____________________ Phone:________________________________________ Fax:_________________________ E-Mail:__________________________________ Spouse Name:_______________________________________ Clinic Name:_______________________________________ Address:________________________________________City:__________________________ State:_________ Zip:_____________________ Phone:________________________________________ Fax:_________________________ E-Mail:__________________________________ Website:_______________________________________ Credit card number:___________________________________________________________________ Exp. date:___________________________





Credit card billing address:  HOME  CLINIC/COMPANY Name as it appears on card:_______________________________________________ Signature:________________________________________ Please make check payable to Parker University. Membership dues are non-refundable. Check #___________________________________

Please mail or fax completed form to: 30 2011 ParkerLife Magazine | www.parker.edu

PARKER ALUMNI ASSOCIATION 2540 Walnut Hill Lane | Dallas, Texas 75229-5668 888.PR.ALUMS | Fax: 214.902.3453


Celebrating Years of Parker Seminars

In 1951, a time of new beginnings, president Harry S. Truman established the President’s Commission on the Health Needs of the Nation to evaluate the health care requirements for citizens and the recommended courses of action to achieve both long and short term goals.

More than just foundation-building instruction, Parker Principles are a series of life principles. Personally developed by Dr. Parker, these principles guide chiropractic professionals into positions of strength and leadership, igniting passion for the profession and changing lives.

During that same year, recognizing the same needs of people to have access to and understanding of quality health care, pioneer and visionary, Dr. James W. Parker, took initiative and launched what is today one of the largest chiropractic seminars in the world – Parker Seminars.

the values, ideals, and philosophies of “ Today Parker Seminars reach thousands of chiropractic

Today the values, ideals, and philosophies of Parker Seminars reach thousands of chiropractic professionals across the globe and touch the lives of the millions of chiropractic patients these professionals treat.

I hadn’t planned on was how much “ What those [Parker] principles would affect my life

and the lives of those around me.

In April of 2011, celebrating the diamond anniversary of 60 years in service, Parker Seminars again assembled in Orlando, Florida. Over 500 doctors of chiropractic and their assistants joined the ranks of many who strengthen their chiropractic foundation by learning to create healthy patient relationships, maintain profitable businesses in varied economic conditions, and who gain practical knowledge and inspiration from the seminars based on Parker Principles.

Prompted by requests for help from other chiropractors, Dr. Parker developed a series of chiropractic protocols, procedures, and communication strategies to better educate patients on the value of chiropractic. Beginning with a group of seven in Orlando, Florida, Parker Seminars was an immediate success and brought new life into the chiropractic profession.

professionals across the globe and touch the lives of the millions of chiropractic patients these professionals treat.

“Even before I left Parker College, I knew that the seminars had forever changed my way of seeing life. The speakers, staff, and other attendees have a way of easily spreading their optimism and generosity,” notes 1995 Parker graduate, Nathalie Godbout, DC. She started her practice in a very remote area of Québec, Canada applied Parker Principles to her practice, and watched it grow nicely. “What I hadn’t planned on was how much those [Parker] principles would affect my life and the lives of those around me. As best I could, I explained the principle ‘Success is predetermined by my faith, confidence, and belief in my products, services, and ideas’ and that of loving service to my friends and colleagues, and helped them apply it to their lives.” Embracing the entire profession regardless of philosophy or technique, Parker Seminars is a place of inspiration, learning, networking, and motivation. As explained by Dr. Godbout concerning her most cherished Parker Seminars memory of her son’s attendance at the opening session in Montreal, “It was the first time he spoke enough English to get the big picture; and he walked out understanding the principle ‘If it is to be, it’s up to me’.  2011 ParkerLife Magazine | www.parker.edu 31

Parker Gala Third Annual

Dr. Mancini poses for a photo with Dr. Richard Drucker from our Dessert Sponsor, Drucker Labs!

Dr. Mancini poses with Scott Durfey from Investools, our Martini Bar Sponsor!

Thank you Table Sponsors VIP Table Sponsors Aviall Dr. Jack Donovan Dr. JC Doornick/ChiroMission Foot Levelers Inc. International Chiropractors Association Dr. Fabrizio Mancini Maximized Living McWilliams and Associates D.T. Nguyen Standard Process Inc. 32 2011 ParkerLife Magazine | www.parker.edu

Premier Table Sponsors American Chiropractic Association Canadian Chiropractor Chiropractic Economics DAV Productions JoLynne Jensen Dr. Gilles Lamarche Dr. Fabrizio Mancini– Student Table MPA Media NCMIC Neuromechanical Innovations

Parker Alumni Association Spinal Research Foundation The Vitality Depot/Spidertech World Congress of Women Chiropractors World Federation of Chiropractic ZG Distributing

Nick Vujicic We were honored to have distinguished guest Nick Vujicic, President of Life Without Limbs, serve as honorary host at this year’s gala! Host Committee American Chiropractic Association Rick A. McMichael, DC, President Spinal Research Foundation Martin Harvey, BSc, MChiro, MACC, President Association of Chiropractic Colleges Frank J. Nicchi, DC, MS, President World Congress of Chiropractic Students Stanton Hom, DC, President

Foundation for Chiropractic Progress Kent S. Greenawalt, President World Congress of Women Chiropractors Elizabeth Taylor, DC, President International Chiropractors Association Gary L. Walsemann, DC, President World Federation of Chiropractic J. Michael Flynn, DC, President

Drugless Research Hall of Fame Founded by

Parker University

2011 Inductee Dr. Arlan W. Fuhr

Chiropractic Research Grant Recipients For the past two years, Parker University has generated research funds for the profession in order to provide expanded grant programs and research opportunities. The second annual Parker Gala, which was held during Parker Seminars Las Vegas 2010, is the funding source of the grants. The purpose is to advance the scientific knowledge of chiropractic.

$4000 Cleveland Chiropractic College and the University of Kansas Medical Center will research the central effects of spinal manipulation in patients with chronic low back pain. Dr. Bryan M. Bond, Dr. Wen Lui, Dr. William Brooks, and Dr. Laura E. Martin will conduct the study.

$4000 Southern California University of Health Sciences will research the effect of an integrative approach of chiropractic and acupuncture care on low back pain. The investigators include, Dr. Anupama Kizhakkeveettil, Dr. Kevin Rose, and Gena Magazine Kadar. | www.parker.edu 2011Dr. ParkerLife



MUST-HAVE TIPS FOR NEW GRADS Working within the Strategic Communications and Marketing Department here at Parker University, I have the distinct pleasure of talking with our soon-to-be graduates about establishing their practices after graduation. While there are many different aspects to building a practice, inevitably the conversation always drifts toward marketing. Granted, this may be a natural shift given my background in marketing, however I believe that it is more because new practitioners see marketing as a major concern for their young businesses. Graduates are well aware of the overriding fact: New patients = Practice success in the first year.

Matt Eiserloh, CMO, Parker University

In addition to students, I also have the opportunity to speak to very successful Parker alumni and many of the sponsors that support Parker Seminars. These people are certainly experts in the field, and have the results to prove it, so they often share different opinions about what works best. Through these conversations, I have developed a list of what I believe are the best marketing tips for a practioner building their practice. Some of these suggestions might be considered basic and a “no-brainer”, but the fact is that often the simplest ideas are the best.


Get Out of the Office: One expert told me that the only time you should be in your office throughout your first year is when you are seeing a patient. The rest of the time should be spent outside the office in public settings engaging prospective patients and inviting them to receive care. Join your local chamber, find a business networking group that you connect with, purchase your office supplies, groceries, etc., from local businesses, volunteer your time or knowledge by sitting on committees – even something as simple as working out at your nearby health club. Getting involved locally will allow you to become a “familiar face” and connect with individuals in your community.


Explaining Chiropractic is a Selling Proposition: I know that most of us don’t like to think of chiropractic as a sales proposition, but the reality is that if you are speaking with a prospective patient that has never been under care, you are selling that prospect on the benefits of chiropractic and you as the one to deliver that value. Admitting this does not imply that you must employ “used car” selling techniques, but recognizing this interaction as a sales opportunity and moving past this stigma will help you be more confident when engaging prospective patients. 34 2011 ParkerLife Magazine | www.parker.edu


Believe in What You Do: Speaking of confidence, ever tried to sell something you did not believe in? It never works! Today’s consumers are very intelligent and can see when someone is not convinced in the service they are promoting. You must believe (in your heart) that what you are offering can genuinely help people in order to convince patients to give you a shot.


Retention is Key: The first marketing challenge is explaining why someone needs care. The second marketing challenge is explaining why they should continue care, especially after the source of the original complaint (most often pain) has been remediated. Be sure to engage patients at a personal level, so they see the value in your care. The original complaint might be their reason for visiting at first, but beginning with the first appointment, be sure to start explaining why ongoing care will benefit them, even after the original complaint is gone. Consider offering new patient bags that contain valuable information and marketing specialties that encourage patients to engage further with you.


Harness the Power of Your Believers: No one can promote your practice better than your loyal patients. Ask patients to refer friends or family members to your practice. Encourage your patients to share their success stories and recommend your services. Include a question in the initial exam paperwork asking the patient how they heard about your practice. If they include a current patient’s name, be sure to thank that patient next time they are in. Always, always, always thank a patient for their referral.


Avoid “Doctor Speak”: We see this over and over with new graduates. They have spent nearly four years learning everything they can about

chiropractic and want to dump all of this knowledge on a prospective patient in a five-minute health talk in the middle of a county fair. Truth is, they don’t care. What they really want to know is how you can make their life better. Always take a minute to understand their concerns, and then focus on describing the care that will eliminate those concerns.


Think Outside the Box: Students often ask where they should go to engage prospective patients. One very successful practice, which recently recruited 600 patients in one month, told me they have the best luck with bridal shows and gun shows. Yes, bridal shows and gun shows. Everyone thinks about the health fairs and local fairs, but consider alternative events and you might be surprised.


face-to-face interaction at events. Standing alone, these awareness tactics are lost in a sea of advertising clutter, even at the local level. Awareness advertising supports face-toface activities and legitimizes your business. It cannot be a replacement for the face-to-face activities. If you are a new practitioner just starting out, hopefully some of these tips will help you build a successful business. Be sure to watch future editions of ParkerLife for additional tips and information. Matt Eiserloh is the Chief Marketing Officer at Parker University and Parker Seminars and has over 15 years experience in marketing and advertising products and services. For comments or questions, Matt can be reached at meiserloh@parker.edu.

Awareness Advertising Doesn’t Work Alone: Running ads in the local paper, joining chambers, hanging flyers and other forms of advertising only work when coupled with the

Do your part and join the movement that is shaping chiropractic!

Ambassador Program With chiropractic quickly becoming one of the most demanded health care services, it is up to us to equip the profession with the kind of doctors who will help us keep the chiropractic movement growing in the right direction. And it all depends on the students of today — the ones who will become the doctors of tomorrow. You can play a direct and vital role in shaping the future of the chiropractic profession by choosing the type of students who will join us in our mission to share chiropractic with the world. By joining in, you will: • Shape Leaders: Help us shape students into the future leaders of the profession • Unify Chiropractic: Create a stronger, more unified chiropractic profession

A re y o u re a d y t o jo i n i n?

• Become our Partner: Join us in recruiting students who display the qualities that make a successful Parker student and chiropractor To learn more about the benefits of this program, visit www.parker.edu/ambassadors Becoming a Parker Ambassador is easy! 1. Visit www.parker.edu/ambassadors 2. Determine your level of commitment by choosing from the Gold, Platinum, or President’s Council levels 3. Receive your materials by mail and get started!

2011 ParkerLife Magazine | www.parker.edu 35


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Profile for Parker University

Parker Life: September 2011  

Parker University Magazine

Parker Life: September 2011  

Parker University Magazine