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theRaguseAccountancy


our brand at a glance.


this guide will show you how much our brand means to us. take a good look and use it with care. we take pride in the simplicity of our brand. accounting and finance can be confusing, so we make it easy for you.

theRaguseAccountancy

brand guidelines

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everything you need to know our vision for you

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our logo

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brand guidelines

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color palette and type

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examples of correct and incorrect logo use

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space

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our vision for you finally, accountants with a personality. we develop strong personal relationship with our clients that take them step by step through their finances while leaving the pencil pushing to us. the raguse accountancy is a small, but growing accounting firm in southern california. we pride ourselfs on our commitment to personal customer service. our vision for you is to have a good relationship with your finances and observe the savings and overall growth. money is a tool for enjoying life experiences and we can help get you there.

brand guidelines

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our logo both of theses logos look great on paper and other printed media. we use the darker shades of green “r� for advertising and the lighter shades of green against our stripe pattern for a softer look.

theRaguseAccountancy solutions for all your financial needs

brand guidelines

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using the light shade of green against the two color darker green background makes the logo pop. make sure the name is centered and the t and y line up with the edges of the containing shape

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the single letterform is just as strong on its own. you can use the darker or the lighter shades of green. these lighter shades give a softer feel to the brand.

03

this logo that goes on print media such as our letterhead. it must have the name on the same line where the logo ends. the s in the tagline must align with the capital r in the company name

theRaguseAccountancy 03

theRaguseAccountancy solutions for all your financial needs

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l`]\gflk&our brand is a valuable asset that we want to make sure looks its best.

theRaguseAccountancy

\gfllhdY[]l`]dg_gafY[aj[mdYj[gflYafaf_ k`Yh]&albmkl\g]kfldggcja_`l&

\gfl[`ggk]Yfqo]aj\gj_jYq]\\gof[gdgjkdac]l`]k]k`Y\]kg^ _j]]f&\gflkljYq^jgel`]kaehd],[gdgjkafgmjhYd]ll]&qgmea_`l l`afcnYjaYlagfkogmd\dggc_gg\Zmlalogfl&gmjdg_gakkaehdakla[ and why complicate it?

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color palette and type 1(2+(21-2+( hYflgf])),%0[

)((2(2)((2( hYflgf]),*%),[

/-2(2/-2( pantone 151-5c

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abcdefghijklmnopqrstuvwxyz )*+,-./01&$3 7" !8 our type is always lowercase with the excep tion of the company name. lower case letters communicate a friendly vibe and after all, o]j]afl`]h]ghd]Zmkaf]kk& brand guidelines

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Rr

abcdefghijklmnopqrstuvwxyz )*+,-./01&$3 7" !8

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our color palette is simple. we want our clients to be swimming in green. we like how each hue works in harmony with the other and jumps off the page while communicating the subtle message of wealth.

patterns


examplescorrect logo use here is our letterhead where you see correct usage of our logo and stripe pattern. Consistency is built by keeping it simple. Our clients will go out to their mailboxes, see green striped envelope, and get excited to hear from us.

theRaguseAccountancy

solutions for all your financial needs

Dear Valued Client, Raguse Accountancy provides financial services to both individuals and businesses. I give the same attention to all clients, no matter how large or small. The accounting, tax preparation, and other financial services I provide are tailored to the unique needs of each client, ensuring the best possible results and maximized returns. My firm remains on the cutting edge of tax law and financial trends. We are well-informed and continually adapt to the ever-changing world of tax law and accounting. My Commitment At Raguse Accountancy, I treat my clients with courtesy and integrity. I guarantee efficient, honest tax service that achieves remarkable results. My years of experience and notable expertise ensure that your audit and tax preparation is in good hands.

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Our record My consistent track record of uncompromising ethics instills confidence and trust. I use cutting edge technologies to ensure up to the minute information from the financial world. This allows me to respond quickly, and give you the most relevant information and perspectives. Cost effective solutions for all of your financial accounting needs Payroll and accounting database specialist Employee benefit plan and non-profit organization audit specialist Individual and corporate tax preparation and planning Sincerely,

Mike Raguse CPA, Founder

p /),!-,,%,01* f /),!0+0%())( mike@raguseaccountancy.com

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examples. incorrect logo use

not be used.

here are some examples of how our logo should our variations are designed for specific purposes.

both are way to busy. keep it simple. the logo is strong, but paired with the stripes or checkers feels overwhelming and is redundant. to make this a recognizeable and consistent brand, hold back and go with one strong logo.

theRaguseAccountancy

theRaguseAccountancy mike raguse CPA, founder

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)-(]d[Yeafgj]Yd&kmal]*((&lmklaf[Y$1*/0(

brand guidelines

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space

we treat our logo like a living thing. give it some personal space. the logo should have some background space between type and other design elements.

brand guidelines

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space

this logo inclueds the letterform as well as our word mark. this is used on print media such as out letterhead and business cards. it too needs some personal space.

theRaguseAccountancy X

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solutions for all your financial needs

brand guidelines

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thank you.


theRaguseAccountancy  

Brand Guidelines

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