We as a studio have conducted research into advertising as an area of design that we have targeted as a potential career aspiration, aiming to better our understanding of the industry, and to enrich our knowledge on this sector.
Wieden & Kennedy London Advertising The Martin Agency Stuff Advertising Elite Advertising Blow Creative M&C Saatchi BBH Global Leo Burnett Donâ€™t Panic McCANN 4Creative Draftfcb Inferno Albion BBDO Fallon Fold7 SBW Grey
Advertising funds 75% of commercial television, 95% of national press, 80% of magazines and 95% of commercial radio.
The advertising industry generates ÂŁ6.2 billion annually for the UK economy.
1. Your name: 2. Company name: 3. What is your job role? 4. What do you start with when you first recieve a brief? 5. What skills would you say are necessary in a professional in your line of work? 6. Is it important for you as an individual to only work for clients with similar ethical views to your own? 7. What knowledge/ skills have you gained from working in advertising? 8. Do you have any final tips or advice? 9. In one small sketch or a few words, please show us what advertising means to you:
Our final questionnaire and final document which acted as a follow up to the emails that we sent out
DESIRE TO LEARN 7
“Brutal Simplicity of Thought” M&C Saatchi
“The Truth Well Told”