We as a studio have conducted research into advertising as an area of design that we have targeted as a potential career aspiration, aiming to better our understanding of the industry, and to enrich our knowledge on this sector.
Wieden & Kennedy London Advertising The Martin Agency Stuff Advertising Elite Advertising Blow Creative M&C Saatchi BBH Global Leo Burnett Donâ€™t Panic McCANN 4Creative Draftfcb Inferno Albion BBDO Fallon Fold7 SBW Grey
Advertising funds 75% of commercial television, 95% of national press, 80% of magazines and 95% of commercial radio.
The advertising industry generates ÂŁ6.2 billion annually for the UK economy.
1. Your name: 2. Company name: 3. What is your job role? 4. What do you start with when you first recieve a brief? 5. What skills would you say are necessary in a professional in your line of work? 6. Is it important for you as an individual to only work for clients with similar ethical views to your own? 7. What knowledge/ skills have you gained from working in advertising? 8. Do you have any final tips or advice? 9. In one small sketch or a few words, please show us what advertising means to you:
Our final questionnaire and final document which acted as a follow up to the emails that we sent out
DESIRE TO LEARN 7
“Brutal Simplicity of Thought” M&C Saatchi
“The Truth Well Told”
Published on Oct 24, 2013
Group based project by Sophie Doyle, Rhys Lewis and Paris Daley, second year Graphic Design students at the University of the West of Englan...