Buy Ladies Bra Online, Women's Bras at Best Price in India

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THE INDIAN WOMAN OF TODAY IS BOLDER WHEN IT COMES TO ASPIRATIONS. SHE IS NOW CHOOSY AND HAS STARTED GIVING IMPORTANCE TO LINGERIE.

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PARFAIT COMPAN Y PROFILE

ADVANTAGES AND MARKETING STRATEGIES BEHIND PARFAIT’S PLUS SIZE LINGERIE SPECIALTY STORES

The Indian lingerie industry is seeing a growth that is unparalleled. It has undergone a transformational change in the past few years due to the availability of brands, changing technology, changing consumer behavior and increased awareness. The Indian lingerie market is growing at a high rate of 16% and is sized at $3Bn. Lingerie is one of the most understated parts of a woman’s attire. If chosen and worn properly, lingerie can bring out a look in her that she deserves.

There are mass merchandisers and discount stores that offer mass produced and lesser quality brands; stores that offer better brands, but in limited sizes and with varying degrees of customer service; Also, among women, extreme ignorance prevails when they make their lingerie decisions. Most women don’t know their correct sizes and usually buy that is uncomfortable and unappealing. As per research, 80% of women in the USA wear the wrong bra size while for India, the numbers stand at a disappointing 90%.

The Indian woman of today is bolder when it comes to aspirations. She is now choosy and has started giving importance to lingerie.

This has been fostered by the changing social structure. Indian society is in the midst of a makeover. Western influence is shaping today’s modern women. More and more women are now working, which has increased their disposable income.

Retailers are not seeing the returns they want to see, and consumers aren’t seeing what they want to buy. Despite this conundrum, there are retailers that keep trying to get it right for the plus-size lingerie shopper, from brands such as M&S, L Brands, CK etc., provide high quality lingerie in a wide array of sizes and styles with exceptional customer service. The outlet for plus size intimate apparel purchases in India are much more limited than markets of other sizes.

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OUR CO-FOUNDERS AKHIL KUMAR SRIVASTAVA

KEN ZHANG

Managing Director PARFAIT India

President & CEO of Parfait USA & INDIA

MBA in Marketing Masters in Fashion Bachelor of Science in Computer Technology Fashion Retail experience -12 years

Founder and owner of Parfait USA, which is also cofounder and major shareholder of the Parfait India venture.

Mr Akhil has over12 years of rich and versatile retail experience. He served & consulted brands both in India & in international locations across the globe, having worked with Walmart and Landmark Group.

He possesses skills in the areas of retail consulting, new store planning, visual merchandising, brand promotion, SCM and Logistics and much more.

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Mr. Zhang and his team has over 10 years of experiences in the lingerie industry. Mr. Zhang and his team are strong in branding, design and development, marketing and sales and production in the lingerie industry, especially full-busted and plus size lingerie. Mr. Zhang has a B.S. in Business Administration from University of Southern California.

PARFAIT COMPAN Y PROFILE

WE STAND BEHIND WOMEN BECAUSE WE KNOW THAT WOMEN NEED THAT EXTRA DEDICATION AND SPECIALIZATION WHEN IT COMES TO PLUS SIZE LINGERIE.

OUR STATEMENT “With over 12 years of retail experience, I can foresee Parfait making history in India’s lingerie market as an exclusive plus-size lingerie storefront retailer that caters to the underserved plus-size market with stylish and supportive pieces. We stand behind women because we know that women need that extra dedication and specialization when it comes to plus size lingerie. We see a huge gap in terms of size and comfort & what is required and needed by plus size women to feel self-empowered and confident. PARFAIT is going to be fashion medicine to them. Ken and I are looking forward to taking this opportunity to serve women with the right comfort and health that they deserve, right back to them.”

- Akhil Kumar Srivastava Parfait India Managing Director

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PARFAIT ANNOUNCES ITS EXPANSION INTO INDIA Currently carried in 20+ countries around the globe, size-inclusive lingerie leader Parfait is thrilled to announce it’s biggest venture yet: the launch of two Parfait retail storefronts early next year in India. Merging two firsts for the brand – brick-and-mortar retailing as well as the India market – each storefront will exclusively carry Parfait. Opening in the metropolitan cities of Mumbai and New Delhi, both storefronts will have a strong focus on serving the full bust & plus-size markets. Currently underrepresented even with overwhelming demand, at present more than 60 percent of women in India wear some amount of plus-size clothing. Parfait aims to fill this gap by offering their full size range up to K cup and 4XL (varying by style), available in silhouettes from bras to sports bras, boyshorts to high waist briefs, babydolls to bustiers. Parfait’s debut retail stores will officially open early spring 2019, carrying new styles alongside core best-sellers.

With current spend in India’s fashion retail segment at $59 billion (2017), and expected growth to surpass $96 billion by end of 2022, India has positioned itself as one of the world’s most promising and exciting fashion retail markets for years to come. A perfect fit for Parfait, who has had branded storefronts top-of-mind following a decade of market testing, research and ultimate success in the global brick-and-mortar retail market.

Together with India’s rapidly growing fashion retail space, the decision to launch Parfait’s first storefronts in the South Asian country comes as a natural evolution for the brand.

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PARFAIT COMPAN Y PROFILE

“Bringing Parfait to India allows our brand to continue fulfilling its mission in offering high-quality, stylish and affordable lingerie to women around the world,” says Parfait Co-Founder, Ken Zhang. “According to recent statistics, over 90% of Indian women are wearing the wrong bra size. We hope to help change this by offering storefronts not only carrying lingerie of superior support, fit and quality, but by offering complimentary in-store bra fittings from our trained, knowledgeable staff as well. As a result, we hope to bring comfort, style and confidence to women living throughout India.”

In addition to the two storefronts, Parfait will further open a series of shop in shop (SIS’s). Also located in Mumbai and New Delhi, these smaller Parfait retail hubs will be housed in larger department stores alongside other brands. In honor of, Parfait will participate in India’s very first plus-size lingerie runway show this February (More details to come.)

Currently in final stages of preparation, Parfait looks forward to introducing its brand to the exciting retail market of India this spring – with further international expansion to follow.

“Parfait is going to create history in India’s lingerie market as an exclusive plus-size lingerie storefront retailer that caters to the underserved plus-size market with stylish and supportive pieces,” says Parfait India Director Mr. Akhil Srivastava. “We stand behind women because we know women come in all shapes and sizes.”

NEW DEBUT STOREFRONT

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THE PARFAIT WOMAN The Parfait woman has achieved a work-life balance by adopting an effortlessly chic style. She appreciates the “never out of fashion” basics and the fashion forward edgier styles. To keep a low profile, her ideal outfit demands a sleek design with a contemporary silhouette.

The Parfait woman is middle class, and either settled in her career, building a home for her family or both. Her unpredictable agenda (i.e., happy hour with friends, pediatric appointments) has required her to be value conscious because she seeks lifetime investments versus a shopping frenzy of shortterm purchases. This, then, has led her to become a loyal customer for trusted brands.

The Parfait woman is confident and independent because she has already discovered herself. She knows what she likes and does not waste time on anything that she doesn’t like. Fashion magazines inspire her, not influence her. She tries to squeeze in a good work out at least three times a week because she’s health conscious. She is a college graduate; thus uses her research skills to enhance a healthy lifestyle with honest ingredients used in cooking, cleaning and beauty.

Speaking of cooking, she enjoys hosting Saturday night dinner parties for her closest friends! Her dishes are simple and organic, yet delicious.This is her idea of fun: being in the comfort of her own home, and surrounded by good people, food and wine. On week nights, a cup of tea and a good read or unseen documentary helps her sleep peacefully.

She plans a week-long annual vacation with either her friends or family t o destress, have fun and build more memories. She has two social media platforms (Facebook a given), where she uploads all of her memories.

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PARFAIT COMPAN Y PROFILE

PARFAIT IS DESIGNED WITH FRESH, FEMININE STYLINGS AND FLATTERING SILHOUETTES...

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OUR PRODUCT Each piece of Parfait lingerie is crafted with creative, fashion forward designs, fine, soft-tothe-touch materials and a special attention to superior comfort and fit. Whether you’re feeling flirty, glamorous, feminine or want to channel your inner vixen, Parfait has the look to match your mood. The brand’s wide selection of bras, panties, camisoles, babydolls, chemises and bustiers range from basic everyday styles to special occasion pieces; you can always find the right lingerie for you.

Parfait is made from luxurious materials hand picked from around the globe. Our pieces are made from comfortable, silky smooth microfiber, soft fine cotton, high-quality satin and imported French embroidered laces.

You can find sexy trimmings, flirty bows and delicate embellishments on each piece of lingerie. Parfait bras and bustiers span a size range of 30-44 A-K, with all other items sized XS-4XL. Parfait is distinctively designed to serve the full-busted woman. Parfait bras, bustiers and babydolls are sized 30D - 40G, with coordinating bottoms sized XS - 2X. Designed with fresh, feminine designs and flattering silhouettes, Parfait provides exceptional support, comfort, and fit. Featuring a wide range of styles, Parfait’s bras and bottoms are offered in a trendy color palette, from soft and feminine to vibrant and sexy.

Stretch satin and lace, soft mesh,textured microfiber and cotton styles are complimented by satin, lace and tassel trims, bow and charm accents, and intricate embroidery. The Parfait woman seeks the ultimate comfort. She wants fit and style to make her feel sexy whilepresenting her natural curves confidently.

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PARFAIT COMPAN Y PROFILE

PARFAIT BRAS AND BUSTIERS SPAN A SIZE RANGE OF 30-44 A-K, WITH ALL OTHER ITEMS SIZED XS-4XL.

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PRESS RELEASE PARFAIT LINGERIE Size inclusive lingerie brand Parfait is thrilled to unveil its Spring-Summer 2019 Collection, marked by a range of romantic new styles, recolors, and silhouette expansions evocative of secret gardens, seaside sunsets, and balmy summer evenings.

Committed to producing beautiful lingerie for all body shapes and sizes, Parfait continues to offer an expansive size range of 28-44 bands, A-K cups and XS-4XL bottoms (varying by style).

Three brand new collections launch with whimsical Briana, a 5-piece collection in Black Floral and Petal Pink Floral Lace starring a flattering, sheer mesh Bodysuit with built-in balconette bra. An Unlined Wire Bra features flirty, double-strap detail over the bust, while a Padded Bra, Bikini Panty and vintageinspired High Waist Brief complete the collection. New Ciara offers an unlined, wire-free Longline Bralette and matching Bikini in Ivory and dreamy, sea hued Surf, featuring super soft, moisture wicking Coolpass fabric to keep you comfortable and confident all day long. Rounding out the new groups is Vanna, a romantic, 3-piece collection offered in Bare-Ivory and Black-Gray. A romantic Plunge Padded Bra with scalloped lace neckline and an Unlined Wire Bra are complimented by a matching Hipster, all fabricated from light as air stretch mesh and sheer lace.

Existing best-sellers Adriana & Enora roll out recolors in bright Raspberry, while all-star Charlotte returns for Spring in a pretty, blush hued Blossom Print. Cora, Sandrine and Dalis also return for the Spring-Summer season with new colors in tow, unveiling Pale Blush, Ivory and Bare, respectively.

Parfait Panty continues its stance as your underwear drawer favorite with a new, seasonal color palette as well. The modal & lace “So Essential” Thong, Bikini and Hipster introduce sea-hued Surf, while the floral stretch lace “So Glam” collection introduces a pretty pop of color with bright Raspberry. All Parfait Panty styles are available for purchase individually or in gift ready sets of three.

Lastly, Parfait Active gets in on the action by offering its Wireless Sports Bra in Tea Berry, a fun, contrasting hue ready to get you motivated wherever your workout leads. Offering maximum support for active lifestyles, the wire-free Sports Bra features a moisturewicking fabrication with breathable mesh paneling, as well as a wide elastic underband for wireless comfort that doesn’t sacrifice support.

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PARFAIT COMPAN Y PROFILE

PRESS RELEASE PARFAIT SWIM Come on in, the water’s just fine! Size inclusive lingerie brand Parfait is excited to release their first ever swimwear collection for the Spring-Summer 2019 Season. Just in time for holiday and winter getaways. Curvy figures are accented perfectly in jewlel tones and wonderful textures.

In line with Parfait’s commitment to producing beautiful lingerie for all body shapes and sizes, the brand’s swimwear debut follows suit (pun intended). Bikini tops and One-Pieces are available in a wide range of bra sizes, spanning 32–40 bands and B–G cups (varying dependent on style); while all Bikini bottoms are available in sizing S–3XL. Parfait Swim launches for SS19 with four collections that are equally supportive as they are stylish, marked by bold, island-inspired prints, crochet paneling, chic colorblocking, and flattering details including slimming tummy panels and clever knot-front ruching.

Leading the collections is Christy, taking us on an island escape with a Wild Leaves Print Tankini set and One-Piece with underbust banding and a flirty back keyhole. Farah goes feminine with a ruffled, High Apex Unlined Bikini Top & Bottom set and complementary One-Piece, all available in color blocked Black-Emerald.

Boho Keira presents a One-Piece plus a Halter Neck Bikini Top-High Waist Bottom set featuring flattering crochet paneling and flirty cut-outs, available in Black, Twilight or Peach. Rounding out the season is Oceane, offering a Soft Padded Bikini Top and tie-side Bikini Bottom plus a One-Piece Swimsuit with slimming knot front ruching. The Bikini set and One-Piece are available in chic Black or bold, blue-white Splash Print.

Now offering a full suite of under and over-things ranging from lingerie and bridal to sports bras and swimwear, Parfait looks forward to unveiling further exciting collections across all market segments in future seasons.

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MEDIA & PRESS Some of our brands can be seen across the media and press, and have been worn by top actresses & performers around the world, including Sofia Vergara, Gabrielle Union, Alicia Silverstone, Britsh soul singer, Lianne La Havre, UK reality stars, Billie and Sam Faiers of TOWIE (The Only Way is Essex) and more.

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PARFAIT COMPAN Y PROFILE

MAGAZINES

Hollywood actress, Sharon Stone, wears the Affinitas “Bridal” Lingerie in the November 2013 issue of fashion magazine, TATLER in Russia.

Sofia Vergara is shot in a Parfait bra on the cover of ALLURE magazine September 2012.

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MUSIC VIDEO NICOLE SCHERZINGER New York, NY September 8, 2014 The best-selling and cult favorite “Charlotte” style from full bust lingerie powerhouse Parfait makes its way into the spotlight yet again. Nicole Scherzinger wears the Balconet Bra and Bikini in Peach/Black in her female empowering “On the Rocks” music video released Sept 5th. Celeb stylist Lysa Cooper (Rihanna, Beyonce, etc.) styled the video, choosing the Parfait set as 1 of just 2 looks throughout the entire film. The video can be seen through Nicole Scherzinger’s Official VEVO channel here:

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http://www.vevo.com/watch/nicolescherzinger/on-the-rocks/GB1101400500.

On the video, Nicole shares, “I want the girls and all the people out there who’s ever had a hard time in a relationship to put this song on repeat and feel really empowered.” She continues, “It’s my favourite video I’ve ever done. It’s black and white, it’s very cinematic.

I wanted the video to not feel like a music video, just really authentic and raw. It’s very empowering. It’s a very emotional and personal song for me.” The single will be released on October 12th.

PARFAIT COMPAN Y PROFILE

MAGAZINES

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MAGAZINES

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MAGAZINES

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MAGAZINES

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MAGAZINES

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MAGAZINES

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DIGITAL MEDIA & WEBSITES

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SOCIAL MEDIA

YOUTUBE Nicole Scherzinger “On The Rocks” Views”: 2,746,258 Release Date: September 4, 2014

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PARFAIT COMPAN Y PROFILE

SOCIAL MEDIA

INSTAGRAM Nicki Minag Posted: October 31, 2014 501,000 likes 8,000 comments

468,000 likes 6,192 comments

519,000 likes 8,129 comments

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SOCIAL MEDIA

INSTAGRAM Nicole Alyse Fashion Blogger Followers: 33,000

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PARFAIT COMPAN Y PROFILE

PRESS

KTLA MORNING NEWS Featuring Kitty Babydoll

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