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Best/Worst Advertisers of 2015 Every year, the PTC releases its annual Best and Worst TV Advertisers list, applauding companies that sponsor family-friendly TV programming, and criticizing those that underwrite violent, sexually explicit, or profane content. The “Best” companies on this list have demonstrated willingness to support positive TV programming. Those companies on the “Worst” list have supported TV shows that routinely feature sex, violence, and profanity, and have not responded to calls to reevaluate their sponsorship behavior. INDUSTRY

BEST

WORST

Computers/Software

Google

Microsoft

Candy

Nestle; Mondelez International

Mars; Wrigley

(Trident, Dentyne, Bubblicious,

Toblerone)

Pharmaceutical

Sanofi; Johnson & Johnson

Bayer; Merck

Consumer Brands

P&G (Cover Girl, Luvs, Swiffer,

Unilever (Dove, Axe,

Bounty, Tide, Crest, Pampers, Olay,

Lipton, Suave, Vaseline,

Duracell, Gillette, Always, NyQuil)

Hellmann’s)

Beverages

Coca Cola

Red Bull

Fast Food

Wendy’s; Dunkin’ Brands

McDonald’s, Burger

King, Pizza Hut, Taco

Bell, KFC

Insurance

Prudential

Nationwide

Office Supply

Office Depot

Staples

Jewelry/Retail

Helzberg Diamonds

Kay Jewelers

Clothing/Retail

TJX (Marshalls, Home Goods,

L Brands (Victoria’s

TJ Maxx)

Secret, Bath & Body

Works, La Senza)

General Retail

Sears, Walmart

Target, Best Buy

2015 PTC Annual Report

13

PTC Annual Report 2015  
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