Advertiser Accountability Our Advertiser Accountability program engages directly with our members and the viewing public, empowering them to communicate with TV show sponsors and urge them to cease sponsoring harmful programming, and to encourage advertisers to sponsor more family-friendly shows. We also contact advertisers directly, and cite the kind of program content (graphic sex, violence, and profanity) they are underwriting. As a result, each year advertisers stop sponsoring harmful programs, sending a clear message to the entertainment industry. By deciding which television programs to sponsor, advertisers help determine what options you’ll have in television programming. Holding advertisers accountable for the program content they make possible with their ad dollars is the cornerstone of the PTC’s Advertiser Accountability campaign.