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Issue 4 | Buzz, Bill & Poppy’s Special Christmas Message 6 | Pool Finance Update 7 | Pool of the Month Award Winners 8 | Builder Spotlight 10 | Tech Second // MDX-R3 10 | New Paramount Team Members 11 | ACE Award Winners 11 | Congrats To Nicky
2011 PRICING CATALOG CDs ARE HERE
This year’s pricing catalog CD should have arrived in your mailbox. If you don’t receive a CD by January 1 don’t hesitate to email us at info@1Paramount.com and we’ll mail you a copy.
YOUR COMPETITION AWAY Using Swingjets, our new innovative ratcheting wall returns, Paramount gives you the ability to supercharge your next system with the addition of SwingSweep tecnology. SwingSweep provides pools with enhanced cleaning and circulation and even makes coffee (okay, that last one may be an exaggeration).
Available SwingSweep Kits 6 Jets with a 2 Port Valve // 9 Jets with a 3 Port Valve
Learn More At SwingSweep.com THIS PRODUCT IS PROTECTED BY US PATENT AND OTHER PATENTS PENDING
4 | A SPECIAL THANKS FROM BUZZ, BILL & POPPY
dustry recovers. This was evidenced by the fact that 70% of the top pool builders in the United States are Paramount dealers. We are also blessed to have excellent representation internationally where, in countries like Australia, we enjoyed significant growth this year. The efforts of Compass Pools, Waterline Pool Innovations and Pool Water Products were certainly some of the highlights of 2010. In addition, Compass Pools Europe expanded their efforts throughout Western and Eastern Europe thus extending Paramount’s reach into a number of new markets.
THROUGH THE HOLIDAY SEASON our thoughts turn to
the closing year and to the new year ahead and all we have experienced together, both the successes and the challenges. We feel a deep sense of gratitude for our association with you and a great sense of pride for the enduring commitment of our Paramount team. In the face of challenging circumstances that tested us, individually and as an enterprise we are proud to have met these tests with character and dignity, putting the interests of our customers first and remaining true to our values. In doing so we continued to add market share and are well positioned as our in-
President of Paramount bghiz@1Paramount.com twitter.com/buzz_ghiz
So there is much to be thankful for and we believe we have the dealers and internal team in place to tackle the job ahead. And what a great job it is, making backyard dreams a reality and allowing pool owners to maximize their enjoyment with family and friends alike. We’ve kept our footing in a shifting landscape by remaining true to our mission and we thank you for your contributions. This is the time of year that people of all faiths and backgrounds embrace a common sense of festivity. We offer heartfelt holiday greetings and a sincere wish for a happy and healthy New Year! Let’s work together to make it a great 2011.
Director of PLS poppy@1Paramount.com twitter.com/PoppyParamount
Director of Sales & Marketing bburt@1Paramount.com twitter.com/Bill_Burt
This moment is temporary.
Your pool finish doesn’t have to be.
As the most trusted aggregate pool finish company, we’re excited to help you reach your Passport to Paradise goal with this year’s Pebble Tec points program, which includes:
Pebble Tec Finish (Pebble Tec, Pebble Sheen or Pebble Fina) Pebble Tec “Finishing Touches Tile” Combine any product (minimum $350 purchased per pool) Combination of a Pebble Tec finish with Waterline tile
Sign up for the World’s Greatest Pools at www.worldsgreatestpools.com
15 Pts 15 Pts 50 Pts
6 | POOL FINANCING UPDATE
T H E F E D E R A L O P E N M A R K E T C O M M I T T E E R E C E N T LY RELEASED A REPORT SHOWING SLOW BUT CONTINUED IMPROVEMENT IN THE ECONOMY FOR OCTOBER THRU... ...November. The report in general was positive showing increased consumer spending. Consumer confidence also recently showed some improvement. While these are good trends it will still take some time and more positive economic news to see any real impact on lending and financing overall. Credit rating and debt ratio remain the two most important factors for consumers in obtaining a loan right now. The large banks are once again posting large profits but have not loosened their lending guidelines due to a number of factors. Some of which include employment, the economy as a whole and the banks anticipated losses from ongoing and future foreclosures (along with the government reviewing all banks foreclosure processes). Interest rates remain very attractive, both on the secured and unsecured sides of lending. Mortgage rates are still hovering around historic lows for both 30 year and 15 year terms. Rates for home equity lines of credit (HELOC) and second mortgages are also doing very well. Unsecured loans and lines of credit carry higher rates than mortgage/secured products but continue to be low, relatively speaking. Here at Paramount Capital, we continue to educate customers on the current “cost of money” as it compares not only to the past but also to the near future, as rates will have to rise at some point. Interest rates have remained historically low for quite some time now, so it is
SCOTT PLEASANT |
not a matter of if, it is a matter of when interest rates will rise. The Federal Reserve will have to raise interest rates when the economy demonstrates sustained economic growth and to combat possible inflation. If a customer is in the market and wants/needs to finance, it is a great time to take advantage of the current interest rates and overall cost of financing a pool. Despite the conservative lending market that continued this year, 2010 produced some successes here at Paramount Capital. One of which was our ability to partner with new lenders and offer some of the most aggressive lending programs out there. It has been refreshing to find and work with excellent lending institutions that still believe in “make sense” lending. We will continue to be proactive and aggressive in getting out in front of new lending opportunities and programs in 2011. The enhancement of the Paramount Capital web-link program this year was also a success worth highlighting (available to all approved Paramount dealers only) and we are excited to announce a whole new look to our site for 2011. With applications for 2010 up over 2009, along with a large increase in traffic on our Paramount Capital website, we feel this is a great time to enhance and improve our website for our dealers and their customers. Keep an eye out for our official announce-
Finance Manager | SPleasant@1paramount.com
ment but our target date is early 2011. There will be a whole new look to the site and we are very pleased to announce a new “resource” page/tool for the site, where Paramount dealers can go and utilize different marketing tools, icons, and announcements to compliment and enhance their current websites for financing. The Paramount Capital website link is providing leads for many of our dealers and our goal is to help all our dealers in communicating to customers that there are financing options out there and that Paramount dealers can provide that throught their partnership with Paramount Capital’s services. Wishing everyone a fantastic holiday season!
POOL OF THE MONTH WINNERS | 7
Paradise Aquatech Visalia, CA | JUL 2010
Poolscapes Las Vegas NV | AUG 2010
Premier Paradise Chandler, AZ | SEP 2010
DalPino Pools Auburn, CA | OCT 2010
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Creative Environments Alamo, CA | NOV 2010
Pristine Pool & Spa Boise, ID | DEC 2010
GET YOUR POOL ON A DEALER INSIDER COVER YOUR POOL IMAGE HERE
Enter your latest creation in the Pool of the Month Contest and if chosen could be showcased on our next Dealer Insider cover. To enter, just e-mail your high resolution pool photos to Brett Farr at firstname.lastname@example.org.
Besides being featured in the Dealer Insider, these winners also receive: • 100 points toward the next Passport to Paradise trip • Winning pool are showcased on our website and in our “Pool Hall of Fame” at our corporate headquarters
SEE LARGER POOL OF THE MONTH IMAGES AT: www.facebook.com/1paramount
8 | Builder Spotlight WEST FLORIDA: Region 3
EXPERIENCE AND PROFESSIONALISM are just two of the qualities that Blue Marlin Pools of Brevard brings to this successful swimming pool company of 15 years. Customer service and organized management follow to complete the profile of “The Wave of the Future”. Blue Marlin Pools is a unique company that offers the customer the “best of the best”.
Blue Marlin Pools takes great pride in building a pool as a sound investment for homeowners. From the very first site study to the last finishing touches, they use only
the highest quality materials, the latest approved construction methods, the best equipment and accessories such as the PCC2000. They personally and rigidly supervise each job. Blue Marlin Pools are very proud of their product, people and reputation, and most of all the many friends they have made over the years. With Blue Marlin Pools, you get a select team of seasoned pool professionals. They’re stunning work has been featured in many publications and has received many awards for design excellence from the National Spa & Pool Institute. Blue Marlin Pools recently opened a brand new showroom after 15 years at their former location. They are proud and excited to be able to offer their customer an even more comfortable buying experience.
BLUE MARLIN POOLS NEW SHOW ROOM GRAND OPENING EVENT President Michelle Nicol and friends cut the ribbon at the grand opening of their new showroom.
PRISTINE POOLS AND SPAS OPENED THEIR NEW SHOWROOM AND OUTDOOR POOL SHOWCASE. Earlier this year Pristine Pools and Spas opened the doors to their new Meridian, Idaho showroom. The highlight of their new 24,000 sq/ft showroom is an outdoor pool display at the store’s entrance. It features three custom-designed pools, each with a unique theme. The pools are accompanied by coordinating furniture and landscaping. Furthermore, each waterscape is connected to the others by a walkway, making the area a welcoming and relaxing outdoor showroom for visitors. Indoors, the large showroom transforms itself into a series of warm, inviting, and elegantly merchandised areas where visitors are able to experience the full range of outdoor products Pristine offers.
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BOISE IDAHO: Region 9
PRISTINE POOLS AND SPAS LLC was founded by T.J. Brown, former owner of Cameo Pools in Phoenix, which was consistently rated in the top 50 pool builders in the country. TJ assembled a team, many from the Sunbelt with years of experience in pool construction. This team is unparalleled in the Rocky Mountain region for years of experience and expertise. Pristine continued to operate solely in the swimming pool construction market until 2009 when they opened a pool supply and retail store. Later in 2009, Bullfrog Spas and Master Spas dealerships were added. Pristine has taken a majority market share of the swimming pool construction market while maintaining profitability in the most depressed history the swimming pool industry has ever seen. Pristine plans to continue to grow market share and more importantly, grow the market, as they move into their newly constructed facility complete with pool park, allowing them to carry a full product offering for the backyard lifestyle.
Paramount is proud to announce the release of our next generation VGB Compliant debris accepting drain; MDX-R3. Available now for concrete, vinyl and fiberglass pools MDX-R3 is available in all 8 Paramount colors. Weâ€™ve upped the maximum system flow rate to a more robust 132 GPM and returned to a round design. Get your orders in today as we expect high demand for this new product.
LEARN MORE AT: www.1Paramount.com/products/mdxr3
Debris accepting area
Paramount is proud to announce the release of our next generation VGB Compliant
S E D XE ZZL I F O N
M M I K S
10 | TECH SECOND // ER 15 T
debris accepting drain; MDX-R3. Below are the MDX-R3 Tech Specs:
DESIGN & SIZE
ED ON B I LP UM SUCT MDX-R3 VERSIONS BE RY T Available for concrete (adjustable & non-adjustable), US NDA vinyl and fiberglass pools M O SAFETY FEATURES -X R3 SEC C • VGB Pool & Spa Safety Act Compliant D HA M • Security screw protection WIT • Protects against all 5 types of entrapment
White, Gray, Black, Taupe, Blue, Lt Blue, Beige & Lt Gray
OTHER FEATURES • Large capacity sump eliminates plugged drain service calls by allowing most debris to pass through. • Height from interior finish to top: 1-5/8”
• • •
The MDX-R3 sump has a 2” port to accommodate a hydrostatic valve. Pipe Depth from water stop to top of pipe: 8” 2 ½” inside or 3” outside Main Connection
NEW PARAMOUNT TEAM MEMBERS
Nicholas Heuer | Plant Manager Nick oversees the entire plant operations. Over the last 10 years Nick held various positions in the manufacturing industry, including Supply Chain Management, Purchasing Manager, Inventory Control Manager and International Procurement Specialist. Nick also holds a Bachelors degree in Business Management as well as the APICS Certified Supply Chain Professional certification.
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FLOW RATE GPM: 132 (max) LPM: 500 (max) Velocity: 1.34 ft/sec @ 132 GPM
Round 15 3/8 inches (39.05 cm) 14 inches (35.56 cm) 32 1/2 inch (39.05 cm)
S T E
Design: Height: Width: Depth:
YS R A ND
Mark Pettit | Inventory Control Manager Perform inventory reconciliation and analysis when the inventory is incorrect after cycle count. Monitor cycle counts on all parts. Perform audits on parts in the warehouse locations and make corrections when necessary. Process production Work Orders when needed. Write Job Training Instructions (JTI’s).
eu b es o alv d re t . v m em pass ash aise . m i w lr m t y k en S p sys ave b t back on al Syste Thomas Rogers | Region 2 Assistant Manager o um t hClassicorPools.ed Thomas Thomas6goes back to the early 80’s with ParamountLYas a Dealer000 is s he contributes nly le pAtlanta il p uir to-2experiN pool*Obuilding u t an absolute storehouse of knowledge in any areaOof which C u selling eq hisPCbusiness ence and not settling for anything but the best Tproduct & quality r m ing awork. er m After s t " s U i e 2 ve to the back in 2004, Thomas gladly accepted a Florida position in eorder 1to OfromRep H 1about - / return l ng th Industry Y * a he loves. He relates what he knows as facts personal experience Paramount products A v L No eck s usi and how they made his company the best. R * O Ch ture O * L F d fea n a IF Nhes d O
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GOLDEN POPPY AWARD WINNERS | 11
PARAMOUNT ACE AWARDS The Golden Poppy ACE award was created this year to highlight Paramount employees who display exceptional Achievement, Creativity, or Excellence in their area of work. We recently finished a great 3-day sales meeting with all the regional sales managers. Congratulations to Kurt Duhamell, Matt Andrews and Nicky Milosevich for receiving the coveted Golden Poppy award for their outstanding performance!
S CONGRATS NICKY N CONGRATS NICKY ON BECOMING A US CITIZEN
US ONCITIZEN BECOMING A US The Paramount team is honored in congratulating Nicky Milosevich on becoming a U.S. Citizen on September 30, 2010. Nicky is a valued member of our Paramount team AND our U.S. society.
295 East Corporate Place Chandler, AZ 85225 1.800.621.5886 www.1Paramount.com
Paramount's Newsletter - The Dealer Insider