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Fa s h i o n i s ta C e n t r a l . Com is th e Fa s h i on in dus t ry’ s all n ew networking website For proFessionals working in all seCtors oF the Fashion industry and dediCated Followers oF Fashion. FashionistaCentral.Com

is open to anyone with a passion For Fashion and the best part is that membership is 100% Free. at FashionistaCentral. Com members Can Create a de ta i l ed p e rs on a l p ro Fil e h igh l ig ht i ng their skills and expertise

in the Fashion industry, upload piCtures and videos, Create events and groups and partiCipate in the FashionistaCentral. Com blog. there is also a unique blog Feature, allowing members to share their thoughts on

anything From Company inFormation to the latest trends, with our Favourite artiCles being plaCed in the FashionistaCentral. Com magazine, visible to non-members.

L U C Y M O R E L L E F A S H I O N I S T A C E N T R A L ( 2 0 1 1 ) o n l i n e Fa s h i o n s o Ci a l n e two rk Founder & direCtor l u C y m o r e l l e w w w. Fa s h i o n i s ta C e n t r a l . C o m


(Un) DresseD to Protest is a short DocUmentary film (15 minUtes) that looks at ways of Dressing or even UnDressing in the context of Political marches anD Protest Demonstrations, when this is Done with the intention of affecting or symbolically coUntering

mainstream valUes. this DocUmentary will look at the history of women’s Dress, female Political movements anD the fashion inDUstry toDay to iDentify how 21st centUry women have UseD the way they Dress to emPhasise their Political activism anD to

aDvertise anD fUrther their Political aims. there exist a large nUmber of contemPorary stUDies on women’s Dress that seek to analyse its meaning anD Political significance in terms of genDer Politics. this is Part of a general trenD within

cUltUral stUDies whereby fashion has become more resPecteD as a sUbject of stUDy anD research. however, there are harDly any stUDies at all focUsing sPecifically on women’s Dress in the context of street Protests.

www.sUsPicioUsbehavioUr.co.Uk

PAT R I C I A V I L A N I (UN)DRESSED TO PROTEST h D v i D e o ( 2 0 1 1 ) D U r a t i o n 1 5 : 3 0 D i r e c t e D b y : Pat r i c i a v i l a n i releaseD 02.12.11 for the fUll version go to


FIRST OF NOVEMBER P OR TRAYS ON E OF TH E MOST POPULAR CONCERNS IN SPAIN NOWADAYS; THE SITUATION OF ‘THE ANgRY ONES (LOS INDIgNADOS)’, A gENERATION FEELINg BOTH FRUSTRATED BY THE RECENT ECONOMIC ADjUSTMENTS OF

THE COUNTRY AND ABANDONED BY ITS POLITICAL C L A S S . T H IS P OR TR AYA L IS CARRIED OUT THROUgH A UNIqUE UNIVERSE OF SURREAL SYMBOLISM CENTRED ON ONE SINgLE ISSUE: THE CONSTRUCTION OF MALE IDENTITY

AND FORMS OF MASCULINITY.

RAFAE L ARRI BAS I S A FILMMAkER FROM MADRID, SPAIN. HE STARTED HIS CAREER A FEW YEARS AgO AND SINCE THEN HAS BEEN ACCUMULATINg ExPERIENCE IN PRODUCTION, FOR COMPANIES LIkE CNN SPAIN AND PARAMOUNT COMEDY.

W W W.UNOD ENOVI EM BRE.COM

RAFAEL ARRIBAS LENDINEZ UNO DE NOVIEMBRE (2011)/ FIRST OF NOVEMBER (2011) SUPE R 8 F I L M , H D V I DE O. WRITTEN AND DIRECTED BY RAFAEL ARRIBAS LENDINEZ A S S I S TA N D D I R E C T O R : M E Y B E C E R R O


Fashion serves as a mirror oF society, and as such, it is an integral part oF our community and selFun d er s ta nd in g . Fa s h i o n is malleable, always in pursuit oF new ideas, unique Faces and sources oF inspiration. Fashion includes reFlections on beauty and

new aesthetics, and requires an understanding oF trends For the commercial purpose oF promoting goods to t he Fa s h io n co n s u me r . insiders need to create a bridge between commercial pursuits and pure aesthetics, creating images that stimulate customers’

desires, such as the desire to belong, or, conversely, the desire to be diFFerent. Fashion photography acts as a medium connecting designers and customers through artistic i m p lem en tat i o n. Fa s h i on photography constantly plays with new ideas and

means oF representation. within this Film, gosteva examines unconventional b e aut y an d m assi v e popularity in images oF F a s h i o n p h o t o g r a p h y.

w w w. st e llagost e va. c om

S T E L L A G O S T E VA A V A N T- G A R D E V O Y E U R h d v i d e o ( 2 0 1 1 ) d u r a t i o n 1 5 : 3 0 d i r e c t e d b y : s t e l l a g o s t e va & p a u l a r i o n released 02.12.11


SEOULCONNECTION IS THE FOREMOST pLATFORM FOR KOREAN FASHION CREATIVES. THE ONLINE GALLERY SHOWCASES REMARKABLE WORKS OF KOREAN DESIGNERS, CREATIVES AND THINKERS IN THE FASHION INDUSTRY.

SEOULCONNECTION IS AN OpEN SpACE WHERE IDEAS AND ALL CONTENT EDITORIALLY INDEpENDENT. THE SITE pROpOSES TO CREATE UNIFIED AND CONSOLIDATE KOREAN FASHION IDENTITY, AS

FOOTpRINT OF THE KOREAN NATIONAL BRAND ON THE INTERNATIONAL FASHION INDUSTRY. SOULpEOpLE INTRODUCES KOREAN ESTEEMED DESIGNERS AND CREATIVES WITH THEIR ARTWORKS AND ExpERIMENTS REGARDING FASHION.

SOULSI GH T SH OWC ASE S ALL ABOUT FASH I ON FILMS FROM THE ARTISTIC IMAGERY TO COMMERCIAL pURpOSES pRODUCED BY KORE AN C RE ATI V E S.

WWW.SEOUL-CONNECTION.COM

S O N A J U N G SEOUL CONNECTION H D V I DE O ( 2011) . DIRECTION AND STYLING BY S O N A J U N G F I L M M A K E R D A N I E L J O N RELEASED 02.12.11


START PLAY OPERATES AS A FUN, PLAYFUL PR TOOL FOR EMERGING FASHION dESIGNERS AS A MEANS TO INITIATE, ENCOURAGE ANd ExPANd CUSTOMER BRANd ENGAGEMENT BOTH ON ANd OFFLINE. CENTRAL TO START PLAY IS WWW. STARTPLAY.CO.UK: AN ONLINE WEB PLATFORM THAT STREAMS

LIVE FASHION EVENTS ON A MONTHLY BASIS FOR INNOVATIVE, EMERGING FASHION dESIGNERS IN ORdER TO PROVIdE A STAGE FOR THEIR WORK, WHILST PROFILING ANd PROMOTING THEM AS A dESIGNER ANd CREATIVE INdIVIdUAL. START PLAY COMBINES THE INTEGRAL ELEMENTS OF

‘POP UP EVENTS’, ‘FASHION FILM’ ANd ‘LIVE STREAMEd CATWALK SHOWS’ TO PROVIdE INNOVATIVE, ExCLUSIVE ANd ENGAGING, IMMERSIVE BRANd ExPERIENCES, WHICH BREAK dOWN THE BARRIERS OF ON ANd OFFLINE. THE START PLAY WEBSITE HARNESSES THE POWER OF SOCIAL MEdIA

BY PROVIdING SHARING APPLICATIONS ANd EMBEddEd SOCIAL STREAMS IN ORdER TO PROVIdE A SEAMLESS MULTIPLATFORM COMMUNICATION TOOL FOR EACH INdIVIdUAL USER’S UNIqUE ExPERIENCE. STARTPLAY IS SUPPORTEd BY BLOG ANd INdEPENdENT PUB LI C AT I ON PAPE R PLAY.

PHOEBE HARRISON S TA RT P L AY ( 2 0 1 1 ) ON LI N E L I V E -STRE AM I N G FA S H I O N P L AT F O R M . P H O T O G R A P H E R : PHOEBE HARRISON JANUARY COLLABORATOR: B E N A I A H M AT H E S O N W W W. S TA R T P L AY. C O . U K


EMMA’S PROJECT, PLAY* IS A DIGITAL MARKETING CAMPAIGN FOR WOMEN’S WEAR DESIGNER SHARA HAYES, WHO IS LAUNCHING H ER F I RS T C OL L E CT I ON IN FEBRUARY 2012. THE CONCEPT ENGAGES THROUGH THE SENSES AND

THE USE OF PLAY AS A THEME IN A FASHIONABLE WAY. THERE IS AN OvERRIDING SENSE OF FUTURISM IN THE PROJECT, WHICH IS CLOSELY ALIGNED AND REFLECTIvE OF THE SHARA HAYES ANNUKNAKI COLLECTION AND BRAND IDENTITY. PLAY* FOCUSES ON

T H E I M P O R TA N C E O F USER ENGAGEMENT TH ROUG H INTERACTION AND INCLUSION. WEBSITE WWW.PLAYZE.CO.UK ACTS AS A DIGITAL POP UP GALLERY SHOWCASING THE FASHION SHORT AND THE INTERACTIvE F IL M Ex P ER IEN CE .

E M M A’ S U N I v E R S I T Y P R O J E C T: ‘ P L A Y * ’ W I L L GO LIvE ONLINE ON JANUARY 31ST 2012.

PA N O S D A M A S K I N I D I S D E S I G N E R : S H A R A H AY Z W W W. P L AY Z E . C O . U K W W W. E L B M E D I A . C O M

DIRECTOR OF PHOTOGRAPHY

E M M A B E L L PR OJECT: PL AY* (2011) DIRECTOR/PRODUCER: E M M A B E L L


IN ORDER TO ENHANCE THE POSITIVE ExPERIENCE OF THE CONSUMERS, A SHORT FASHION FILM AND EDITORIAL WERE CREATED AS PART OF HUANG’S SERIES, WHICH DESCRIBES THE “EMOTIONAL FRAGRANCE JOURNEY”, BASED ON “PORVIE 23”:

A LONDON ExCLUSIVE PERFUME FROM LE LABO. THE CHARACTER IN THE FILM WAS A MALE, AT AGE OF 23, WHO WAS BORN AND RAISED IN LONDON. INDEPENDENT, TRENDY AND WITH FULL OF ATTITUDE, INTERESTED IN TRYING NEW THINGS. HE HAS

OUTGOING PERSONALITY AND LIkES AROMATIC, WOODY FRAGRANCES. THROUGHOUT THE FILM HE DESCRIBED HIMSELF, TALkED ABOUT THE CITY OF LONDON, AND CONNECTED HIMSELF WITH THE PERFUME HE CHOSE. THE FILM HAD DRAWN ON

CLIENT’S ExPERIENCES AND ILLUSTRATED THE PROCESS AND THE UNIqUE ExPERIENCES, MEANWHILE, LE LABO, THE FILM HIGHLIGHTED THE COMPANY’S PHILOSOPHY, AND VALUE HAS ALSO BEEN ExPLORED.

W W W. C U S T O M I S E D P E R F U MES.WORDPRESS.COM

L I N G H U A N G THE EMOTIONAL FRAGRANCE H D V I D E O ( 2 0 1 1 ) . DIRECTED AND STYLED BY L I N G H U A N G P H O T O G R A P H E R : J A M I E W O N G


EDITION OF 200


EDITION OF 200

PAPERPLAY # 03: FRESH PRODUCE  

# 03. FRESH PRODUCE // CELEBRATES THE BEST OF INNOVATIVE EMERGING FASHION MEDIA PRODUCTION TALENT FROM LONDON COLLEGE OF FASHION'S MA_12

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