Page 1


“As wedding planners it is our responsibility to help our clients entertain their family and friends as a couple for the very first time. What we do during planning sets the tone for how they will entertain those loved ones for the rest of their lives.� ~ Brian A. M. Green


mentoringbybriangreen The By BrianGreen Business Mentoring Program’s primary goal is to assist wedding and event planners in their business growth by providing tangible guidance, educational tools, templates and support to its mentees. This professional development is supported on their journey by raising their level of customer and personal satisfaction. The program is geared to enhance the knowledge and experience of wedding creatives regardless of where they are in their business cycle. It is ideal for planners who are just starting out to mature business owners who have been planning events for years. Our program will challenge attendees to think differently, study best practices, push their boundaries and ultimately guide them towards planning events passionately and successfully. We will accept a limited number of participants in our program as peer to peer shared experiences is also a valuable learning tool for successful wedding and event planners.


HOW DO WE BEGIN We offer two coaching programs: 1) One on One Coaching: This is for the planner who wants to have more in-depth time and can focus more on specific areas of concern. Our custom Mentoring Program includes the following: 

An initial 60 minute get-to-know-you phone conversation where we discuss your business, goals, needs and concerns

A custom outline of your coaching program, tailored to your specific needs is created

Shared documents that we use together for notes and homework throughout the program

Ten (10) two-hour sessions over the course of 5 months

Email access between sessions for basic questions and quick follow-ups for up to one year.

Access to all knowledge provided in the group coaching program

2) The Group Coaching Program: Intimate group setting: (A maximum of 10 planners per mentoring period) where you will share class time with your other peers as we go through the detailed established program together. This program will: 

Assist event planners in receiving support and guidance from a mentor with over 16 years’ experience in planning corporate, social and luxury weddings

Improve the business performance of participants.

Empower participants to be knowledge leaders in our industry.

Increase the level of professionalism of participants 

Provide valuable knowledge that will make a positive impact on participants and their business.

Support planners with strong Networking skills

Building industry relationships.


THE ROLE OF YOUR COACH As your coach, I will be your leader and will openly share my business experiences with all participants. My task is to help you to achieve your goals, provide insight to our industry, give you the correct tools of the trade and most importantly listen to your concerns and help you address them successfully.

THE ROLE OF PARTICIPANT As a participant in the program, we want you to always be actively engaged in the learning and shared experiences. This program is geared to help you become your best self as a planner but that only works if you are:  Engaged in the process, ready and eager to learn  Willing to share your questions, knowledge and experiences with your peers  Attend the sessions  Consider all advice or suggestions you receive from the group but knowing that with this knowledge you are responsible for your own business decisions.


THE PROGRAM DETAILS The program will be conducted for Five (5) Months with two sessions per month (The 1st and 3rd Monday in each month) for a total of ten sessions. Each session will be for two (2) hours (6PM – 8PM) There will be two coaching sessions in 2017/2018:  Session One: June – November  Session Two: January 2018 – May 2018


THE SESSIONS 1) BUSINESS OPERATIONS  Business Plans  How to formally set up your business (LLC, Sole Proprietorship etc., City and State licensing, Insurance etc.)  Create Mission Statement (Elevator Pitch)  Business Ethics  Operational Procedures  Setting Business Goals 2) BUDGETING, FINANCES, PRICING    

Cash Flow Statements Profit/Loss Analysis Pricing structure options for planners Business Finance Technology Tool

3) CONTRACTS AND LEGAL       

Understanding hospitality industry contracts and clauses Establishing your business client contracts Contract negotiations – what you can and cannot ask for in a contract Understanding legal ramifications of your actions as a planner Employee Contracts – Non-Compete / Non-Disclosure etc. Wages for employees How to establish an intern program

4) MARKETING AND BRAND ESTABLISHMENT     

How to find clients How to market effectively to your audience Establishing your brand identity Social Media presence Be Your Brand!

5) CLIENT PROCESS  How to qualify a client  Booking a client  Execution of contract  Planning Timelines  Technology  Terminating a client relationship  Conflict resolution  Managing Client Expectations


THE SESSIONS 6)VENDOR PROCESS     

Establishing your preferred vendor lists Networking with vendors Managing Vendor relationships How to execute vendor appointments – let your vendors shine Managing the flow of information

7) THE DESIGN PROCESS   

The Design Process Finding your design voice Creating a Look book – (Pinterest & other options)

8) EVENT TIMELINES  The purpose of the timeline  How to create a detailed timeline  Who gets the timeline  Establishing a client timeline for the day of the event 9) EXECUTING THE EVENT     

What does a planner do on event day? How do you manage your team? What is your role as the planner? Staffing an event Wedding Case Studies

10) GETTING PUBLISHED, STYLE SHOOTS   

How to set up a style shoot How to submit your work for publication Social Media

During a few sessions we will have guest speakers attend to give you their own insights on their specific areas of expertise.


“A fully detailed timeline is the pathway to executing flawless events every time for your clients.� ~Brian A. M. Green


INVESTMENT One on One Program $1,595 Group Sessions $1,000 per participant


“Developing strong vendor relationships built on respect for the other person’s craft is the key to a successful, sustainable career.” ~Brian A. M. Green


ABOUT BRIAN A. M. GREEN CEO and Creative Visionary of By BrianGreen LLC based in Atlanta - Brian is an award-winning event planner with over sixteen years of experience in the international events industry. He has managed hundreds of memorable and cutting-edge events over the years from celebrity weddings, to grand charity galas, large and small conferences and everything in between. Prior to establishing his own businesses, Brian was a distinguished member of the Diplomatic Corps for Barbados where he served as Vice Consul at Miami and worked directly for the then Barbados Tourism Authority in the promotion of the country as a tourism destination. While there, he was also charged with the responsibility of creating the vision and executing the look and feel of Barbados at major special events, charity galas, conferences and trade shows where the island was represented. Brian’s remarkable attention to detail, hands-on approach, and inventive style quickly positioned him as one of the most sought after event planners in Atlanta and other major cities across the globe. In 2010, the readers of JEZEBEL, one of Modern Luxury’s premier magazines, voted Brian as the Best Wedding Planner in Atlanta, a title they once again conferred on him in 2015 and yet again in 2016 – making him the first back to back winner in the history of the award. He has also been recognized as "a Hall Of Fame recipient for Best of the Knot" for consecutive wins from 2012 to 2016. He was a regularly invited talent offering advice on Women’s Entertainment (We)TV network’s hit show “Get Married,” for two seasons and was the celebrity planner who designed their magazine’s cover for their Winter Edition, 2010. He has been featured several times by the uber chic and highly respected Grace Ormonde Wedding Style, Brides Magazine, Occasions Magazine, Atlanta Weddings, Bride’s Atlanta Magazine, the well-respected, Style Me Pretty blog, Munaluchi Bridal Magazine, Modern Luxury’s Atlantan Bride, Caribbean Bride, Essence Magazine, and Jezebel Magazine just to name a few. He is also a regular contributor for The New York Times’ “About.com” website featuring planning tips for fabulous events to both the public and his peers. Brian is also, a sought-after speaker on all things related to the business of being creative. He served as a Board member of Meeting Professionals International in both South Florida and Georgia. In 2007, he won the prestigious President’s Award at the annual Phoenix Awards dinner for the Georgia Chapter of Meeting Professionals International. He was the founding President and Immediate Past President of the Atlanta Chapter of “Wish Upon A Wedding” - the world’s first nonprofit, wish-granting organization providing weddings and vow renewals for couples facing terminal illness and life-altering circumstances.

To enroll today please email mentor@bybriangreen.com for details or visit www.bybriangreen.com.

Mentoring by BrianGreen  

A business mentorship program for planners and those who desire to be planners on how to successfully create, run and grow their business!

Mentoring by BrianGreen  

A business mentorship program for planners and those who desire to be planners on how to successfully create, run and grow their business!

Advertisement