Essays On Positive Attitude

Positive Attitudes

With reference to appropriate consumer behaviour models and theories explain how marketers try to generate positive attitudes towards brands. Your answer should make frequent use of examples of the marketing activities of an organisation of your choice.

|consumer attitudes are learned, stored and retrieved and use of examples (attention, perception, learning, | |memory systems and processes) 35% |

|attitude models and use of examples (multi–attribute models, theory of reasoned action, heuristic models). 30%| |role of attitude in the decision making process and use of examples (consumer decision process, evaluation of | |alternatives, consideration set,...show more content...

Apple is associated with excitment, which is the message they portray in all their marketing material from adverts, to store and packing. So consumers who want to see themselves as young and with it need the latest apple product. (kotler,Armstrong)

Steve Jobs the late CEO of Apple was known worldwide for his unique personality, even if people didn't like him they respected him which plays a big part in emotional branding.

"A successful brand is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs more closely. Furthermore, its success results from being able to sustain those added values in the face of competition." (DeChernatony, L. McDonald, M. 1998)

Greg Joswiak part of the iPhone marketing team told the audience at Silicon Valley Comes to Cambridge what Apple marketers focus on.

Simplicity–"Make complex things simple. A lot of people think it means take something simple and leave it at its core essence.

Courage–"Courage drives a lot of decisions in business. Don't hang on to ideas from the past even if they have been successful for you. You don't build a product just because everyone else has one. "(Wall Street Journal)

Motivation

Psychologist Sigmund Freud has a theory

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Positive Attitude

People say that a positive attitude is the key to success. My grandma always told me that she had a negative attitude towards love. It seems strange I know but she despised couples. She told me that she was jealous of other people, especially her older siblings. Love was something she was afraid of because she didn't want to get broken up with. When she was about 16 she decided that if she got broken up with that she would just shake it off and wait for the right person to come along. She said there was no point in having a negative attitude towards something so comforting. When she was 17, she met my grandpa. They fell in love and when they were 18 they got married. If you have a positive attitude, then you can make more friends, have better job interviews, and learn to cope with rejection from others.

First and foremost, making friends is easier with a positive attitude. In other words, if someone approaches you and you act mean and hateful then they won't want to talk to you. I always struggled with making friends. I never know the right words to say. Making friends is something most people can do because they have done it since they were little. Whenever we go on our band trips, my friends always want to talk to the other bands. When we go over to them, I stand there awkwardly while they start conversations. I always worry that I will say something and offend someone. Since we first started band I've gotten a lot better at talking to people. All it took was me

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Attitude Is Everything Essay

Attitude is Everything Maintaining a positive attitude all through life impacts one's social status, physical health, and long term success. Many people only want to hangout with others that have good attitudes. They also enjoy being in the presence of others who have the ability to lift them up when they are down. Having a good attitude shows a person's character in a positive way. A good attitude is the start to a good future, and a lot of success. Positive attitudes create a lot of wonderful opportunities in and outside of the workforce. Overall, a good personal character will create an easier route to achieve difficult goals and tasks causing a more trustworthy person to be created. Character guides our responses to issues we face in...show more content...

Your actions are a result of attitude. Attitude creates the way you feel about people and situations. The heights of success attained grow the more infectious your energy appears to others. When you carry and attitude of excitement and vigor, this transfers to those around you and increases success. Have a positive attitude and you will have positive, joyful results. Put out a negative attitude and you have failed before you begun. No matter what you desire to attain to as your definition of success. You must recognize that there is no more success without a positive

Can having a positive attitude bring success into your life? Having a positive attitude can get you far in life. Bringing negativity into your life doesn't get you anywhere, all it does is makes your life harder. Having a positive attitude may lead to success, happiness, and inspiration. Positivity is a wonderful trait to carry with you throughout your life. Having a positive attitude makes it easier to avoid worries and negative thoughts that's going on in your mind. Most importantly, it can bring success into your life. For example, Martin Luther King had a high level of positivity. No matter what was going on around him, he always had an affirmative attitude. Martin Luther King was going through racism at the time, he was beaten,...show more content...

One day I went to the gym and saw this kid crying in the stands, so I went over to him to see what was wrong. He was upset because no one would pick him on their team and he really wanted to play, so I told him that he could play with me on my team. It was our turn to play, we added an extra three players to complete the team. As we were playing the other team I realized that he hasn't touched the ball yet and he was wide open, so I passed it to him and as soon as he touch the ball he scored. Everyone in the gym was so surprised, including myself. The game got better each time we passed him the ball, and he was having a great time. The opposite team was letting him score because he was new to basketball. It warmed my heart to see what they were doing for him. Having a positive attitude can be contagious and spread to others. When having a positive attitude it brings inspiration into your life. If you believe hard enough that you can achieve it, then you will succeed. Negativity will bring you down and crush all of your dreams. If you are having negative thoughts, all you are doing is bringing yourself down. My freshman year in high school I had to take my Spanish exam and I was afraid of how poor I would do on the test. That whole week I was thinking about how bad and embarrassing my test results would look like. The night before the exam, I had just finished studying and my mom had told me" If you believe it, the mind

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What is a positive attitude?

If our attitude is how we think or feel, our reaction, to something, whether it is a person, an idea, or a circumstance, to have a positive attitude is to stay upbeat, optimistic, to look at the good side; it is a cheerful perspective or point–of–view of different facets in life.

"People who wonder whether the glass is half empty or half full miss the point. The glass is refillable." Unknown

("People who wonder," n.d.)

View the big picture, and notice the nearby pitcher ... positive attitude!

To what extent do you have it?

I have positive attitude the majority of the time about family, friends, work, life, but it is not always easily due to life's little quirks and surprises. There are times the negativity gets me down, an ugly thought appears, or someone says something depressing, etc... but ... once I realize what is happening, or has happened, I gently push it away as soon as possible. It's not always immediate, can take a little longer, but I do it. I have a better understanding of myself and my attitude than I did many years ago.

If you have a positive attitude, what actions might you display? How do you communicate it?

Mentally – with facial features, eye contact, exhibiting happiness & joy with a smile, laughing

Physically – with body movement, listen intently, a bounce in my step, relaxed posture, health

Verbally– don't criticize or complain, lighten the mood, tell a joke, be enthusiastic

Show confidence in how you talk, what you talk about, be proactive, and encourage. Contentment implies happiness and positivity, as does activity, energy, and interest in a topic or discussion.

What does a positive attitude "look" like to others?

With facial features, physical movement, and intent listening.

How I approach people, noticing a smiling, a happy person implies positivity

How I approach problems, enthusiastically, eagerly vs. cool or uninterested

How I have a positive impact on others' lives by bringing the good out in others

Confidence, self–esteem, respect, agreement, giving praise

How do we differ in expressing our respective positive attitudes?

Our differing personal values or beliefs may influence our positive attitudes and how we express them; if someone is

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Psychology Research Essay: Attitudes, Racism and Culture

Focus: Simple interpersonal contact is not sufficient enough to reduce prejudiced attitudes. Prejudice is most likely to be reduced when several factors are in effect.

Attitudes are long term ideas individuals hold about themselves, objects, other people and issues. They have three components; affect (feelings), behaviour (actions) and cognition (thoughts). Attitudes are not something individuals are born with; they are learned from direct experiences and interaction with others.

Attitudes are developed from the culture in which we live. In the movie "Remember the Titans" the students initially had negative...show more content...

This stereotype could have been passed down through the attitudes of previous generations because in the past Africans were seen as 'not human' and were treated as slaves.

These negative views lead to certain ways of acting towards individuals or groups and result in discrimination. Discrimination is the treatment or making a distinction in favour of or against a person, based on the group to which that person belongs. From the example above, Gary Butier's girlfriend discriminated against Gary's African–American friend by refusing to shake his hand. Because of stereotypes against African–Americans, she had negative feelings (prejudice) towards him which lead her to discrimination against him.

Racial prejudice is a form of prejudice that is based on racial categorization (membership to a racial group). Racism is the integration of racial prejudice into everyday social activities. The purpose of racism is to discriminate against certain racial groups and to enhance the opposite race. As seen in "Remember the Titans" the Caucasian students initially objected to playing football with the African–American students. Their negative views led them to act in this negative way (discrimination) towards the African–American students. The reasons for this racism could be to

discriminate against the African–American students but also to make themselves feel better about how they play football.

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Attitude is a choice in which each of us choose to take but often, we forget we have a choice at all. Attitude can be a powerful tool for positive action or a poison that cripples your ability to fulfil your potential. Your attitude determines whether you are living life or life is living you. It also determines whether you are on the way or in the way. So to speak, self–confident people may suffer setbacks, get dragged down by hard times, or make mistakes, but they still believe they will be successful and come out being victorious. In the other way round, those who don't believe in themselves never seem to find their way and due to this, they often seem to drift with the tides. To everything we do in life, choice is the beginning or starting point and by changing our attitudes, we automatically change our lives. If you want a positive attitude, you will need to be committed enough to work at/on it and once you have discovered those things that have been holding you back, then it is time to look ahead and analyze where you want to go. To achieving success in life, it is necessary...show more content...

The limits of our mind–set is enough to determine the boundaries of our future. When we become fixated on the problems, we become paralyzed but when we look ahead for solutions, we are indirectly taking responsibility and some measure of control over our lives. Thus, it is up to you to assign a value or meaning on the point of view you decide to take. You can turn attitude into action to find purpose and passion but lack of vision will definitely get you lost. Comfort zones can be treacherous when you believe that, "I just can't leave what I'm familiar with, no matter the level of frustration I get." So, it is easy to become angry about standing still but being afraid to move and if you don't make the move, sooner or later, life makes a move on Get more content

Positive Attitude

INTRODUCTION A good attitude or positive attitude is the outward manifestation of a mind that dwells primarily on positive matters. It is a mind–set tipped in favour of creative activity rather than boredom, joy over sadness, hope over futility. A positive attitude is that state of mind which can be maintained only through conscious effort. When something jars one's mental focus into a negative direction, those who are positive know that in order to bounce back adjustments must be made.

THE CHOSEN ISSUE

Attitude is the way you communicate yourmood to others. When you are optimistic and anticipate successful encounters, you transmit a positive attitude and people usually respond favourably. When you are pesimistic and expect...show more content...

If you look at the bright side of life, your whole life becomes filled with light. This light affects not only you and the way you look at the world, but also your whole environment and the people around you. If it is strong enough, it becomes contagious.

HOW TO KEEP IN GOOD ATTITUDE We all want to keep our minds sharp and fresh. By working to keep yourmind sharp, you can improve your Get more content

Positive Effects Of Attitude

Effects of Attitude

Distance, time, money, tiredness and several other things in life are just a question of one's attitude. Context and situations decide the attitude. If a person has to travel say 15 to 20 miles per day to his workplace, he will definitely be cribbing. On the other hand, if the remuneration is going to be hefty he will not mind travelling the same distance. The distance has not changed, but hisattitude towards remuneration makes this passable. One often complains that he does not have time for even the small things in life. Just an introspection shall reveal that it is an excuse one gives to oneself. Aperson who does not have time for a courtesy call to a related person will definitely be able to squeeze in time to spend time with his friend in spite of any tight schedule. After a whole day of work, spending hours at the gym seem alright, but helping out your mother or spouse at home may seem a burden or vice versa. Or else if a friend calls for an outing will freak out forgetting both the above. It is...show more content... On the contrary they do not mind giving generous 'Tips' in fancy restaurants because of attitude.

Perceptions of Attitude are more important and can change during periods of Natural disasters. During a recent flood havoc in a major city in India, the people's attitude was so positive that they were able to render all assistance to those affected without any inhibitions of class, creed, rich, poor, etc.

People may throw stones at your path. It is your attitude with which you face the hurdle, that will lead to 'a wall or a bridge'. Remember your attitude is the architect of your life. Success requires more than talent. While talent and knowledge are essential, the key that unlocks them both is your state of mind. Being positive makes you more dependable. When you are positive you will find that you instinctively respect others, and are therefore more considerate.

Developing Positive

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