Paoul Gazette iss.0
PRESS CAMPAIGN 2013. One of the symbol pictures identifying Paoul Dance Collection advertising, interpreted by Laura Zonta, one of Italy’s loveliest emergent models.
The 2013 Collection spreads all over Europe and reaches China.
ON THE FEET OF THE WORLD’S BEST DANCERS.
Paoul tells us about style. Paoul Press Office
aoul Gazette is the magazine giving Paoul, leader in Italy and one of the leading dance and theatre shoe production companies worldwide a voice. And now, for ceremonies, events and unique occasions requiring an exclusive item, made ad hoc. All presented like a fashion magazine, to offer customers exactly what they want: a full style story, with a a product selection, stories of protagonists, the latest sector news. Based on the really personal view of those working in Paoul and of testimonials of excellence who wear this brand’s shoes in the most important international competitions. Here’s the story of the 2013 Dance, Wedding & Gala, Theatre or Tailored Collections. And then: a selection of top sellers, an interview with the CEO, the inspirations and visions of what we will be wearing in 2013 and 2014. PA O U L . C O M
“We believe in quality and innovation. That is why our products are 100% Made in Italy”.
013 is rich in novelties for Paoul. Not just for company image - amply refreshed in many aspects (logo,product lines, packaging) - but also the launch of the 2013 Dance Collection, really successful with dance fans, professionals and amateurs. The 2013 Collection colours range, sober and timeless,
through neutral nuances: for Paoul the shoe speaks for itself and small details make it precious in a balanced way. Shoes become an impeccable detail completing the dancers attire: decided, essential lines standing out for elegance. Plus lively touches of colour and refined femininity in many
Paoul products; especially those dedicated to tango: electrifying nuances like green and blue, yellow suede, shiny patent bows and sparkling details. The Paoul woman is strong yet sensitive, loves both good taste and comfort. continues on page.4
THE PRODUCTS OF TESTIMONIALS
The Oblivion wear Paoul
On your feet on a dream day.
he Wedding & Gala Line, created in 2009 as an absolute novelty, to explode in 2013 as a real success. A collection that has obtained growing consent, not just amongst those who consider Paoul an international brand leader in the dance segment, but for those wanting elegant, quality Made by Hand footwear. For the company, this spin-off
“Knowing how to combine aesthetics with comfort is our strongpoint” is acquiring greater space being developed through a number of targeted marketing actions: a dedicated label applied to the insole, a dreamy box to add value to this diversified use and thrill customers and, last but not least, a new product catalogue. continues on page 6